Building Trust Through Video: Podcasting, Content & Branding with Troy Trussell | Ep 24

Thanks for making the journey over here. Thanks for making the journey over here. » Yeah, you bet, man. » Yeah, you bet, man. » Yeah, you bet, man. » A little short drive from Witchah, but » A little short drive from Witchah, but » A little short drive from Witchah, but » do you take turnpike or 25? » do you take turnpike or 25? » do you take turnpike or 25? » 35 35 up here. I guess that's the » 35 35 up here. I guess that's the » 35 35 up here. I guess that's the turnpike, right? turnpike, right? turnpike, right? » Yeah, that is. Yeah. Nice. It's a lot » Yeah, that is. Yeah. Nice. It's a lot » Yeah, that is. Yeah. Nice. It's a lot safer. safer. safer. » Yes. » Yes. » Yes. » I avoid 254 if I can. » I avoid 254 if I can. » I avoid 254 if I can. » Yeah, it's uh Yeah, it's scary on 254. » Yeah, it's uh Yeah, it's scary on 254. » Yeah, it's uh Yeah, it's scary on 254. It can be. It can be. It can be. » Yeah. » Yeah. » Yeah. » Yeah. » Yeah. » Yeah. » Deer are scary, but more importantly, » Deer are scary, but more importantly, » Deer are scary, but more importantly, people » People are way more scary than » People are way more scary than » People are way more scary than deers. They just pull out. deers. They just pull out. deers. They just pull out. » I just said deers. » I just said deers. » I just said deers. » Deers. I do. This is going great. All » Deers. I do. This is going great. All » Deers. I do. This is going great. All right. This is going good. right. This is going good. right. This is going good. » I need to find a different guest. » I need to find a different guest. » I need to find a different guest. » We're getting settled in here. Watch out » We're getting settled in here. Watch out » We're getting settled in here. Watch out for those deers on the road. for those deers on the road. for those deers on the road. » What's up, guys? I'm Sam McVey, the host » What's up, guys? I'm Sam McVey, the host » What's up, guys? I'm Sam McVey, the host of the Killer of Growth podcast. And of the Killer of Growth podcast. And of the Killer of Growth podcast. And today I have Troy Trussell with Trussell today I have Troy Trussell with Trussell today I have Troy Trussell with Trussell Media. Media. Media. » Thanks for having me. » Thanks for having me. » Thanks for having me. » You're welcome. » You're welcome. » You're welcome. » Happy to be here. » Happy to be here. » Happy to be here. » Uh, thanks for having me. Uh, shout out » Uh, thanks for having me. Uh, shout out » Uh, thanks for having me. Uh, shout out to Strategic Motion. to Strategic Motion. to Strategic Motion. » Strategic Motion. Yeah. You were on a » Strategic Motion. Yeah. You were on a » Strategic Motion. Yeah. You were on a couple weeks ago. Couple weeks ago I was couple weeks ago. Couple weeks ago I was couple weeks ago. Couple weeks ago I was a guest. It was weird being on the other a guest. It was weird being on the other a guest. It was weird being on the other side of it. It is a different side of it. It is a different side of it. It is a different » It is definitely » It is definitely » It is definitely » um I'm only two months into this game so » um I'm only two months into this game so » um I'm only two months into this game so it probably feels the same to me either it probably feels the same to me either it probably feels the same to me either way. But talk about that. You run a way. But talk about that. You run a way. But talk about that. You run a podcast guys go follow Strategic Motion. podcast guys go follow Strategic Motion. podcast guys go follow Strategic Motion. » Yeah. » Yeah. » Yeah. » Uh what's what is like the feels » Uh what's what is like the feels » Uh what's what is like the feels difference like you're difference like you're difference like you're » you're running the show versus you're » you're running the show versus you're » you're running the show versus you're not like you walk in, do you feel v not like you walk in, do you feel v not like you walk in, do you feel v vulnerable, out of control? vulnerable, out of control? vulnerable, out of control? » So yeah, I I feel kind of all over the » So yeah, I I feel kind of all over the » So yeah, I I feel kind of all over the place. uh whenever I do that podcast uh place. uh whenever I do that podcast uh place. uh whenever I do that podcast uh it it helps getting things in order it it helps getting things in order it it helps getting things in order doing an outline. So strategic motion I doing an outline. So strategic motion I doing an outline. So strategic motion I do guests occasionally but most of the do guests occasionally but most of the do guests occasionally but most of the time I it's just me in front of the time I it's just me in front of the time I it's just me in front of the camera the monologue. Yeah. camera the monologue. Yeah. camera the monologue. Yeah. » Yeah. And so that can be kind of tedious » Yeah. And so that can be kind of tedious » Yeah. And so that can be kind of tedious but yeah that's a little more prep. but yeah that's a little more prep. but yeah that's a little more prep. » Uh » Uh » Uh » yeah you definitely have » yeah you definitely have » yeah you definitely have » I don't really do anything on this » I don't really do anything on this » I don't really do anything on this podcast. I just like podcast. I just like podcast. I just like » ask questions » ask questions » ask questions » ask you like three questions and you » ask you like three questions and you » ask you like three questions and you talk the whole time. It's talk the whole time. It's talk the whole time. It's » really in general. I've got the best job » really in general. I've got the best job » really in general. I've got the best job in the world. Let's go. in the world. Let's go. in the world. Let's go. And so then describe the difference of And so then describe the difference of And so then describe the difference of now when you're a guest on a podcast, now when you're a guest on a podcast, now when you're a guest on a podcast, how does that feel? Do you think about how does that feel? Do you think about how does that feel? Do you think about it before? Like are you worried about it before? Like are you worried about it before? Like are you worried about questions that might be asked? questions that might be asked? questions that might be asked? » I'm not too worried about it because the » I'm not too worried about it because the » I'm not too worried about it because the guest usually kind of leads the guest usually kind of leads the guest usually kind of leads the conversation where it goes, but you have conversation where it goes, but you have conversation where it goes, but you have to be a good interviewer. You have to to be a good interviewer. You have to to be a good interviewer. You have to you have to really sit there and listen you have to really sit there and listen you have to really sit there and listen to what they're saying to know where to to what they're saying to know where to to what they're saying to know where to go. go. go. » And then, you know, you have your list » And then, you know, you have your list » And then, you know, you have your list of questions that you want to get to. of questions that you want to get to. of questions that you want to get to. And you can always circle back to like And you can always circle back to like And you can always circle back to like question number two. We went on a question number two. We went on a question number two. We went on a tangent. So now we need to circle back tangent. So now we need to circle back tangent. So now we need to circle back and I want to ask this question. So just and I want to ask this question. So just and I want to ask this question. So just being a really good listener, but being a really good listener, but being a really good listener, but being able to lead the conversation as well. able to lead the conversation as well. able to lead the conversation as well. » I should had you on episode one because » I should had you on episode one because » I should had you on episode one because I have a lot to learn. I I was also I have a lot to learn. I I was also I have a lot to learn. I I was also going to make a joke about you inferring going to make a joke about you inferring going to make a joke about you inferring that I'm not a good listener because you that I'm not a good listener because you that I'm not a good listener because you like looked at me very intently. You like looked at me very intently. You like looked at me very intently. You also have to listen. Okay. You got to also have to listen. Okay. You got to also have to listen. Okay. You got to let them talk. let them talk. let them talk. » Yeah. I said that for myself. It it's » Yeah. I said that for myself. It it's » Yeah. I said that for myself. It it's hard, you know, when you're like, "Oh, I hard, you know, when you're like, "Oh, I hard, you know, when you're like, "Oh, I got to ask this next question and got to ask this next question and got to ask this next question and you're not listening to them. You're you're not listening to them. You're you're not listening to them. You're thinking about how can I thinking about how can I thinking about how can I » Sorry, what? » Sorry, what? » Sorry, what? » Yeah, exactly. Exactly. » Yeah, exactly. Exactly. » Yeah, exactly. Exactly. » All right, we start with an easy soft » All right, we start with an easy soft » All right, we start with an easy soft serve. Um, tell us your story from serve. Um, tell us your story from serve. Um, tell us your story from whatever age you want to start at, uh, whatever age you want to start at, uh, whatever age you want to start at, uh, high school, college, like when you got high school, college, like when you got high school, college, like when you got potty trained, I don't really care to potty trained, I don't really care to potty trained, I don't really care to what brought you to Trussell Media and what brought you to Trussell Media and what brought you to Trussell Media and Strategic Motion." Strategic Motion." Strategic Motion." » Yeah. So, I'll start. Graduated from » Yeah. So, I'll start. Graduated from » Yeah. So, I'll start. Graduated from college in 2001. Feels like ages ago, college in 2001. Feels like ages ago, college in 2001. Feels like ages ago, which it was. which it was. which it was. » Yeah. » Yeah. » Yeah. » I was 11. So, I mean, I was » I was 11. So, I mean, I was » I was 11. So, I mean, I was » Yeah, I was 21. So, 10 years older. » Yeah, I was 21. So, 10 years older. » Yeah, I was 21. So, 10 years older. » When's your birthday? » When's your birthday? » When's your birthday? » Friday. » Friday. » Friday. » No way. » No way. » No way. » Yeah. Happy birthday, podcast. » Yeah. Happy birthday, podcast. » Yeah. Happy birthday, podcast. » Thank you. Thank you. Thank you. I'll be » Thank you. Thank you. Thank you. I'll be » Thank you. Thank you. Thank you. I'll be 47 on Friday. 47 on Friday. 47 on Friday. » Well, we need a note to self. We need to » Well, we need a note to self. We need to » Well, we need a note to self. We need to air this on his birthday. So, we need to air this on his birthday. So, we need to air this on his birthday. So, we need to publish this on Friday. publish this on Friday. publish this on Friday. » Yeah. Well, it's today. Today's my » Yeah. Well, it's today. Today's my » Yeah. Well, it's today. Today's my birthday. birthday. birthday. » Today? Yeah. Yeah. I mean, yeah, we're » Today? Yeah. Yeah. I mean, yeah, we're » Today? Yeah. Yeah. I mean, yeah, we're shooting this on his birthday. shooting this on his birthday. shooting this on his birthday. » Yeah. So, graduated in 2001 with a » Yeah. So, graduated in 2001 with a » Yeah. So, graduated in 2001 with a graphic design degree. Got a job right graphic design degree. Got a job right graphic design degree. Got a job right out of college at a marketing firm doing out of college at a marketing firm doing out of college at a marketing firm doing design. And two years into that job, the design. And two years into that job, the design. And two years into that job, the owner came to me and was like, the owner came to me and was like, the owner came to me and was like, "Hey, you're pretty good. Got a good eye "Hey, you're pretty good. Got a good eye "Hey, you're pretty good. Got a good eye at production. I'm going to buy cameras at production. I'm going to buy cameras at production. I'm going to buy cameras because I'm tired of subbing it out and because I'm tired of subbing it out and because I'm tired of subbing it out and you're going to be in charge." And I was you're going to be in charge." And I was you're going to be in charge." And I was like, "Oh, okay." And so in 2003 started like, "Oh, okay." And so in 2003 started like, "Oh, okay." And so in 2003 started shooting, editing, like producing all shooting, editing, like producing all shooting, editing, like producing all these commercials and stuff for these commercials and stuff for these commercials and stuff for the agency. Did that for agency. Did that for agency. Did that for » And where was this agency located? » And where was this agency located? » And where was this agency located? » I was in Shreport, Louisiana. That's » I was in Shreport, Louisiana. That's » I was in Shreport, Louisiana. That's where I'm from. That's where I grew up. where I'm from. That's where I grew up. where I'm from. That's where I grew up. And so uh And so uh And so uh » I can hear it now. » I can hear it now. » I can hear it now. » Yeah. » Yeah. » Yeah. » Yeah. » Yeah. » Yeah. » A little bit. » A little bit. » A little bit. Uh, so I was there for eight years and Uh, so I was there for eight years and Uh, so I was there for eight years and just did production and the just did production and the just did production and the boss's husband. boss's husband. boss's husband. Uh, she's the one that bought us the Uh, she's the one that bought us the Uh, she's the one that bought us the cameras, but he and I uh went on the cameras, but he and I uh went on the cameras, but he and I uh went on the weekends and started shooting weddings weekends and started shooting weddings weekends and started shooting weddings cuz he was like, you know, we're going cuz he was like, you know, we're going cuz he was like, you know, we're going to use these cameras to make some more to use these cameras to make some more to use these cameras to make some more money. And she was like, yeah, y'all go money. And she was like, yeah, y'all go money. And she was like, yeah, y'all go for it. And so we did that. And so I for it. And so we did that. And so I for it. And so we did that. And so I shot weddings for 20 years. shot weddings for 20 years. shot weddings for 20 years. » Wow. So, I shot my last wedding in 2003 » Wow. So, I shot my last wedding in 2003 » Wow. So, I shot my last wedding in 2003 or sorry, 2023. or sorry, 2023. or sorry, 2023. » 23. » 23. » 23. » And uh yeah, I shot one that year and I » And uh yeah, I shot one that year and I » And uh yeah, I shot one that year and I was just I was done over 20 years. was just I was done over 20 years. was just I was done over 20 years. » How many weddings do you think you » How many weddings do you think you » How many weddings do you think you filmed in 20 years? filmed in 20 years? filmed in 20 years? » So, » So, » So, the least amount I did was that one in the least amount I did was that one in the least amount I did was that one in 23, but in 22 I probably shot anywhere 23, but in 22 I probably shot anywhere 23, but in 22 I probably shot anywhere from 8 to 12. from 8 to 12. from 8 to 12. » Yeah. » Yeah. » Yeah. » And the most I ever shot, I think I shot » And the most I ever shot, I think I shot » And the most I ever shot, I think I shot 22 in one year. 22 in one year. 22 in one year. weddings. weddings. weddings. » I mean, I know there's wedding » I mean, I know there's wedding » I mean, I know there's wedding videographers out there that have shot a videographers out there that have shot a videographers out there that have shot a lot more, but I mean, over 20 years, if lot more, but I mean, over 20 years, if lot more, but I mean, over 20 years, if we did an average of 12 a year, I mean, we did an average of 12 a year, I mean, we did an average of 12 a year, I mean, that's that's still a lot of weddings. that's that's still a lot of weddings. that's that's still a lot of weddings. Yeah. Yeah. Yeah. » But yeah, so then uh back in 2011, uh I » But yeah, so then uh back in 2011, uh I » But yeah, so then uh back in 2011, uh I quit that job and my wife and I moved up quit that job and my wife and I moved up quit that job and my wife and I moved up to Witchaw just for some new scenery. My to Witchaw just for some new scenery. My to Witchaw just for some new scenery. My sister and her family had moved up here sister and her family had moved up here sister and her family had moved up here and we kind of followed them. and we kind of followed them. and we kind of followed them. Um, but then when I moved here, I kept Um, but then when I moved here, I kept Um, but then when I moved here, I kept the I started Trussell Media, uh, kind the I started Trussell Media, uh, kind the I started Trussell Media, uh, kind of as a side hobby, shooting weddings on of as a side hobby, shooting weddings on of as a side hobby, shooting weddings on the weekends, but I worked for a company the weekends, but I worked for a company the weekends, but I worked for a company called National Screening Bureau, and called National Screening Bureau, and called National Screening Bureau, and they did, uh, I was the director of they did, uh, I was the director of they did, uh, I was the director of marketing there. We did mark, uh, marketing there. We did mark, uh, marketing there. We did mark, uh, marketing for background screening, drug marketing for background screening, drug marketing for background screening, drug testing, and ISR. testing, and ISR. testing, and ISR. » Yeah. HR type stuff. » Yeah. HR type stuff. » Yeah. HR type stuff. » Yeah. » Yeah. » Yeah. » You did the marketing for that service. » You did the marketing for that service. » You did the marketing for that service. » Yeah. Like » Yeah. Like » Yeah. Like » Yeah. and also was did some drug testing » Yeah. and also was did some drug testing » Yeah. and also was did some drug testing too. I mean, we were kind of a small too. I mean, we were kind of a small too. I mean, we were kind of a small shop and so we wore a lot of hats. So, I shop and so we wore a lot of hats. So, I shop and so we wore a lot of hats. So, I did HR there for six months, which was did HR there for six months, which was did HR there for six months, which was ridiculous. I'm ridiculous. I'm ridiculous. I'm » not a HR person at all. » not a HR person at all. » not a HR person at all. » So, question, when you did the drug » So, question, when you did the drug » So, question, when you did the drug testing, did you actually have to stand testing, did you actually have to stand testing, did you actually have to stand in the bathroom with them? in the bathroom with them? in the bathroom with them? » You did? » You did? » You did? » When they I just think that is a weird » When they I just think that is a weird » When they I just think that is a weird deal, you know? deal, you know? deal, you know? » I mean, you don't you don't have to » I mean, you don't you don't have to » I mean, you don't you don't have to watch them, but you have to be in there watch them, but you have to be in there watch them, but you have to be in there to make sure that they're to make sure that they're to make sure that they're » right. It still feels like you're being » right. It still feels like you're being » right. It still feels like you're being watched, you know? just standing like 3 watched, you know? just standing like 3 watched, you know? just standing like 3 ft away. And ft away. And ft away. And » most of the time we would go to like » most of the time we would go to like » most of the time we would go to like bigger companies and we'd be doing like bigger companies and we'd be doing like bigger companies and we'd be doing like 20 tests for And you're in a bathroom 20 tests for And you're in a bathroom 20 tests for And you're in a bathroom with a bunch of stalls. with a bunch of stalls. with a bunch of stalls. » What? » What? » What? » Sorry. » Sorry. » Sorry. » In the bathroom. » In the bathroom. » In the bathroom. » You're in the bathroom. » You're in the bathroom. » You're in the bathroom. » Oh, you're in Oh, I got » You know, it's not funny when you really » You know, it's not funny when you really got to think about it. got to think about it. got to think about it. » Missed it. So you are in Yeah. the » Missed it. So you are in Yeah. the » Missed it. So you are in Yeah. the » You are in » You are in » You are in » with But they're in stalls, right? Yeah. » with But they're in stalls, right? Yeah. » with But they're in stalls, right? Yeah. And so But you'd be surprised at how And so But you'd be surprised at how And so But you'd be surprised at how many people like use prosthetics and many people like use prosthetics and many people like use prosthetics and have like bags of urine taped to the have like bags of urine taped to the have like bags of urine taped to the inside of their legs. inside of their legs. inside of their legs. » Oh, I'm not surprised at all. I was a » Oh, I'm not surprised at all. I was a » Oh, I'm not surprised at all. I was a supplier for years. It's a booming supplier for years. It's a booming supplier for years. It's a booming business. business. business. » Surprised you gave it up. You know, they » Surprised you gave it up. You know, they » Surprised you gave it up. You know, they forget to warm it up. You know, they forget to warm it up. You know, they forget to warm it up. You know, it's not realistic. You got to warm it it's not realistic. You got to warm it it's not realistic. You got to warm it up before up before up before » they got the temperature gauges on » they got the temperature gauges on » they got the temperature gauges on those cups. those cups. those cups. » Really specific instructions, » Really specific instructions, » Really specific instructions, » how to warm the urine. Wow, we're » how to warm the urine. Wow, we're » how to warm the urine. Wow, we're getting off track. getting off track. getting off track. » Yeah, but keep going. » Yeah, but keep going. » Yeah, but keep going. » That was a wild job. But uh I » That was a wild job. But uh I » That was a wild job. But uh I worked there for about four years and worked there for about four years and worked there for about four years and then decided to take Trestle Media out then decided to take Trestle Media out then decided to take Trestle Media out and just do that full-time. and just do that full-time. and just do that full-time. » So when I did that, we did weddings for » So when I did that, we did weddings for » So when I did that, we did weddings for I say we, my wife is a photographer or I say we, my wife is a photographer or I say we, my wife is a photographer or was and so we we did weddings together. was and so we we did weddings together. was and so we we did weddings together. » Dynamic duo for the wedding. » Dynamic duo for the wedding. » Dynamic duo for the wedding. » Yeah. So she'd shoot the photography and » Yeah. So she'd shoot the photography and » Yeah. So she'd shoot the photography and I would do the video side of it. But I would do the video side of it. But I would do the video side of it. But yeah, so we did that and around 2019 I yeah, so we did that and around 2019 I yeah, so we did that and around 2019 I started getting into real estate. Got my started getting into real estate. Got my started getting into real estate. Got my drone license and uh did a lot of real drone license and uh did a lot of real drone license and uh did a lot of real estate video uh for Toby Andrews estate video uh for Toby Andrews estate video uh for Toby Andrews photography mostly. Like she contracted photography mostly. Like she contracted photography mostly. Like she contracted us out to to work for her and uh but I us out to to work for her and uh but I us out to to work for her and uh but I was really good at the drone really was really good at the drone really was really good at the drone really quick because I played video games quick because I played video games quick because I played video games growing up. So, yeah. Uh, was that I growing up. So, yeah. Uh, was that I growing up. So, yeah. Uh, was that I I've always been curious about that I've always been curious about that I've always been curious about that market. I feel like that was uh is that market. I feel like that was uh is that market. I feel like that was uh is that still the thing or do most real estate still the thing or do most real estate still the thing or do most real estate people have their own drones? people have their own drones? people have their own drones? » I think, uh, real estate people don't » I think, uh, real estate people don't » I think, uh, real estate people don't want to mess with it really. I mean, want to mess with it really. I mean, want to mess with it really. I mean, they want to sell the house. So, they'll they want to sell the house. So, they'll they want to sell the house. So, they'll they'll pay somebody 10020 bucks to go they'll pay somebody 10020 bucks to go they'll pay somebody 10020 bucks to go do the drone shot or whatever. But a lot do the drone shot or whatever. But a lot do the drone shot or whatever. But a lot of uh videographers and photographers of uh videographers and photographers of uh videographers and photographers will do a whole package what where will do a whole package what where will do a whole package what where they'll do the drone, they'll do the, they'll do the drone, they'll do the, they'll do the drone, they'll do the, you know, the in-house you know, the in-house you know, the in-house » photos and video and just do it all at » photos and video and just do it all at » photos and video and just do it all at once. So once. So once. So » that's cool. What drone were you flying » that's cool. What drone were you flying » that's cool. What drone were you flying in 2019? in 2019? in 2019? » Oh my gosh, I had the Phantom 3. » Oh my gosh, I had the Phantom 3. » Oh my gosh, I had the Phantom 3. » Yeah, I still have Phantom 3. The big » Yeah, I still have Phantom 3. The big » Yeah, I still have Phantom 3. The big » I crashed three of those. » I crashed three of those. » I crashed three of those. » Yeah. » Yeah. » Yeah. » Um » Um » Um » it's a great drone. » it's a great drone. » it's a great drone. » Yeah. And then I upgraded to the Mavic » Yeah. And then I upgraded to the Mavic » Yeah. And then I upgraded to the Mavic Pro. Pro. Pro. » Okay. » Okay. » Okay. » And now I have like the little » And now I have like the little » And now I have like the little uh the little DJI Air 2 Pro or whatever uh the little DJI Air 2 Pro or whatever uh the little DJI Air 2 Pro or whatever it is. I don't But they just get smaller it is. I don't But they just get smaller it is. I don't But they just get smaller and smaller and smaller. But and smaller and smaller. But and smaller and smaller. But » I was concerned about the small » I was concerned about the small » I was concerned about the small one I have now with the wind and one I have now with the wind and one I have now with the wind and everything, but it it surprisingly holds everything, but it it surprisingly holds everything, but it it surprisingly holds steady up there. Yeah. steady up there. Yeah. steady up there. Yeah. » We need to get a drone, Tyler. » We need to get a drone, Tyler. » We need to get a drone, Tyler. » You do. » You do. » You do. » We don't need one, but I we need one. » We don't need one, but I we need one. » We don't need one, but I we need one. » Yeah. They're so much fun. I mean, I » Yeah. They're so much fun. I mean, I » Yeah. They're so much fun. I mean, I want one of those. What is it? The FVP want one of those. What is it? The FVP want one of those. What is it? The FVP or or or » Oh, yeah. » Oh, yeah. » Oh, yeah. » FPV. Have you tried it, though? I » FPV. Have you tried it, though? I » FPV. Have you tried it, though? I haven't tried it, but I want to try. I haven't tried it, but I want to try. I haven't tried it, but I want to try. I want to try it with the goggles. want to try it with the goggles. want to try it with the goggles. » I agree. I got real excited and a friend » I agree. I got real excited and a friend » I agree. I got real excited and a friend of mine said, well, hey, go play it on a of mine said, well, hey, go play it on a of mine said, well, hey, go play it on a video game first. video game first. video game first. » Yeah. » Yeah. » Yeah. » He goes, I think it's harder than you » He goes, I think it's harder than you » He goes, I think it's harder than you think. He's like, I'm not saying you think. He's like, I'm not saying you think. He's like, I'm not saying you can't do it, but it is really hard. Like can't do it, but it is really hard. Like can't do it, but it is really hard. Like it's really hard to maneuver like the it's really hard to maneuver like the it's really hard to maneuver like the true manual version of it. the true manual version of it. the true manual version of it. » Like my brain couldn't figure out how to » Like my brain couldn't figure out how to » Like my brain couldn't figure out how to turn. turn. turn. » Like I because it's like a combo of the » Like I because it's like a combo of the » Like I because it's like a combo of the joysticks. Like it's not a left, up, joysticks. Like it's not a left, up, joysticks. Like it's not a left, up, down, you know? It's not like a normal down, you know? It's not like a normal down, you know? It's not like a normal Xbox like first shooter game where Xbox like first shooter game where Xbox like first shooter game where you're you're you're » Well, it kind of is, but then there's a » Well, it kind of is, but then there's a » Well, it kind of is, but then there's a throttle involved. Like I was real bad throttle involved. Like I was real bad throttle involved. Like I was real bad at it. at it. at it. » Yeah. I did like the entry level course » Yeah. I did like the entry level course » Yeah. I did like the entry level course and it was like a it was on a Nintendo and it was like a it was on a Nintendo and it was like a it was on a Nintendo Switch » and you like train on it and I » and you like train on it and I » and you like train on it and I couldn't get through course one and couldn't get through course one and couldn't get through course one and there's like 25 courses and I'm like there's like 25 courses and I'm like there's like 25 courses and I'm like this I might have just saved a lot of this I might have just saved a lot of this I might have just saved a lot of money and headache. money and headache. money and headache. » Yeah. » Yeah. » Yeah. » But agreed the Yeah. the goggle or » But agreed the Yeah. the goggle or » But agreed the Yeah. the goggle or whatever you call that the whatever you call that the whatever you call that the » Yeah. » Yeah. » Yeah. » Know what you call that? First person » Know what you call that? First person » Know what you call that? First person » FPV goggles. » FPV goggles. » FPV goggles. » FPV goggles. There you go. Yeah. » FPV goggles. There you go. Yeah. » FPV goggles. There you go. Yeah. » Yeah. It's uh I've never actually flown » Yeah. It's uh I've never actually flown » Yeah. It's uh I've never actually flown them, but I've taken mine off sport mode them, but I've taken mine off sport mode them, but I've taken mine off sport mode or put it on sport mode. Oh, yeah. or put it on sport mode. Oh, yeah. or put it on sport mode. Oh, yeah. » And you can just go crazy, but of » And you can just go crazy, but of » And you can just go crazy, but of course, you know, around no trees or course, you know, around no trees or course, you know, around no trees or anything. anything. anything. » Yeah. Well, speaking of trees, Phantom » Yeah. Well, speaking of trees, Phantom » Yeah. Well, speaking of trees, Phantom 3, bought it. 3, bought it. 3, bought it. » Day two of owning a Phantom 3, put it in » Day two of owning a Phantom 3, put it in » Day two of owning a Phantom 3, put it in sports mode. Tyler Brickley following my sports mode. Tyler Brickley following my sports mode. Tyler Brickley following my disc at Oak Park in Witchaw. Threw a disc at Oak Park in Witchaw. Threw a disc at Oak Park in Witchaw. Threw a disc over hole 18 over the pond, flew it disc over hole 18 over the pond, flew it disc over hole 18 over the pond, flew it straight into a tree, sunk to the bottom straight into a tree, sunk to the bottom straight into a tree, sunk to the bottom of the pond. Day two of owning. I still of the pond. Day two of owning. I still of the pond. Day two of owning. I still have that Phantom 3 in my closet. Still have that Phantom 3 in my closet. Still have that Phantom 3 in my closet. Still works. works. works. » Oh man. » Oh man. » Oh man. » But sunk all the way to the bottom. We » But sunk all the way to the bottom. We » But sunk all the way to the bottom. We put it in a bucket of rice. So really put it in a bucket of rice. So really put it in a bucket of rice. So really » kudos to them. Yeah, we left it in there » kudos to them. Yeah, we left it in there » kudos to them. Yeah, we left it in there for like seven days. Pulled it out and for like seven days. Pulled it out and for like seven days. Pulled it out and it did some weird errors all the time it did some weird errors all the time it did some weird errors all the time after that. But sure enough, but yeah, after that. But sure enough, but yeah, after that. But sure enough, but yeah, day two of owning that thing. And that day two of owning that thing. And that day two of owning that thing. And that was like I don't know 1,500 bucks. was like I don't know 1,500 bucks. was like I don't know 1,500 bucks. » Long time ago. » Long time ago. » Long time ago. » Yeah. Like it was a Yeah, it was a big » Yeah. Like it was a Yeah, it was a big » Yeah. Like it was a Yeah, it was a big purchase. I was flying one out in middle purchase. I was flying one out in middle purchase. I was flying one out in middle of nowhere in Kansas and just flying of nowhere in Kansas and just flying of nowhere in Kansas and just flying around doing this big land video and my around doing this big land video and my around doing this big land video and my screen went black and I looked up screen went black and I looked up screen went black and I looked up because I knew right where it was and it because I knew right where it was and it because I knew right where it was and it just I saw it go and I was like what just I saw it go and I was like what just I saw it go and I was like what happened? Like it just died. happened? Like it just died. happened? Like it just died. » Just died. » Just died. » Just died. » Yeah. And fell and so I had to go buy » Yeah. And fell and so I had to go buy » Yeah. And fell and so I had to go buy another one that day another one that day another one that day » cuz you know I had to go finish some » cuz you know I had to go finish some » cuz you know I had to go finish some work I had to do. But yeah. work I had to do. But yeah. work I had to do. But yeah. » So you do the real estate deal while » So you do the real estate deal while » So you do the real estate deal while doing weddings. doing weddings. doing weddings. » Yeah. real estate deal while doing » Yeah. real estate deal while doing » Yeah. real estate deal while doing weddings and slowly kind of getting back weddings and slowly kind of getting back weddings and slowly kind of getting back into the production of of doing video into the production of of doing video into the production of of doing video for businesses and because that's what I for businesses and because that's what I for businesses and because that's what I love to do back at the ad agency and you love to do back at the ad agency and you love to do back at the ad agency and you know kind of got back into it back in uh know kind of got back into it back in uh know kind of got back into it back in uh 21 21 21 » and so that's primarily what Truss Media » and so that's primarily what Truss Media » and so that's primarily what Truss Media does now. We do uh videos for does now. We do uh videos for does now. We do uh videos for businesses, whether it be client businesses, whether it be client businesses, whether it be client testimonials, uh we'll do commercials, testimonials, uh we'll do commercials, testimonials, uh we'll do commercials, we'll do live event videos. Um yeah, and we'll do live event videos. Um yeah, and we'll do live event videos. Um yeah, and we also have the podcast studio. We have we also have the podcast studio. We have we also have the podcast studio. We have a couple of clients that do podcast a couple of clients that do podcast a couple of clients that do podcast weekly uh just kind of as marketing for weekly uh just kind of as marketing for weekly uh just kind of as marketing for their business or for their social media their business or for their social media their business or for their social media platforms. And platforms. And platforms. And » yeah, it's a lot of fun. » yeah, it's a lot of fun. » yeah, it's a lot of fun. » Awesome. » Awesome. » Awesome. » So, Trussell Media today is on-site » So, Trussell Media today is on-site » So, Trussell Media today is on-site filming. Yeah. filming. Yeah. filming. Yeah. » Podcast studio. Uh, how does that how » Podcast studio. Uh, how does that how » Podcast studio. Uh, how does that how does that work? You have a podcast does that work? You have a podcast does that work? You have a podcast studio. People rent it. Do they like studio. People rent it. Do they like studio. People rent it. Do they like what's the service look like? what's the service look like? what's the service look like? » Yeah. So, we have it's called the » Yeah. So, we have it's called the » Yeah. So, we have it's called the podcast room. It's in downtown Witchaw. podcast room. It's in downtown Witchaw. podcast room. It's in downtown Witchaw. Uh, you can do as little or or we can do Uh, you can do as little or or we can do Uh, you can do as little or or we can do as little or as much as we the client as little or as much as we the client as little or as much as we the client wants, right? So they can come in, rent wants, right? So they can come in, rent wants, right? So they can come in, rent the space, uh they can bring their SD the space, uh they can bring their SD the space, uh they can bring their SD cards, record everything, use all of our cards, record everything, use all of our cards, record everything, use all of our gear for a small fee, and then take gear for a small fee, and then take gear for a small fee, and then take their cards with them and go edit it and their cards with them and go edit it and their cards with them and go edit it and everything. So that's just like a studio everything. So that's just like a studio everything. So that's just like a studio rental. And then we go all the way up to rental. And then we go all the way up to rental. And then we go all the way up to uh three camera production like he got uh three camera production like he got uh three camera production like he got here. And uh we can produce and edit here. And uh we can produce and edit here. And uh we can produce and edit everything for them. And we have three everything for them. And we have three everything for them. And we have three cameras. cameras. cameras. » Yeah. Look. One, two. » Who is that guy? » Who is that guy? » So, that includes like post edit and » So, that includes like post edit and » So, that includes like post edit and like at that higher tier. like at that higher tier. like at that higher tier. » Yeah, we'll do a post edit for them. Uh, » Yeah, we'll do a post edit for them. Uh, » Yeah, we'll do a post edit for them. Uh, make it sound awesome, make it look make it sound awesome, make it look make it sound awesome, make it look awesome. Uh, couple of our clients do an awesome. Uh, couple of our clients do an awesome. Uh, couple of our clients do an intro » um specific to each podcast. So they'll » um specific to each podcast. So they'll » um specific to each podcast. So they'll introduce the guest with an just an introduce the guest with an just an introduce the guest with an just an intro video and things like that. So intro video and things like that. So intro video and things like that. So » we need to talk about that on this » we need to talk about that on this » we need to talk about that on this podcast. We need help. podcast. We need help. podcast. We need help. » Oh yeah, » Oh yeah, » Oh yeah, » we need some advice. » we need some advice. » we need some advice. » Yeah, we can do that » Yeah, we can do that » Yeah, we can do that » on on intros. We've been told we need » on on intros. We've been told we need » on on intros. We've been told we need one and we're like whatever. one and we're like whatever. one and we're like whatever. » Okay, » Okay, » Okay, » just start, man. Just you're you're » just start, man. Just you're you're » just start, man. Just you're you're doing great. doing great. doing great. » You could do like a little Joe Rogan » You could do like a little Joe Rogan » You could do like a little Joe Rogan jingle. jingle. jingle. » Yeah. With the spinning head that makes » Yeah. With the spinning head that makes » Yeah. With the spinning head that makes you nauseous. you nauseous. you nauseous. » Yeah, exactly. » Yeah, exactly. » Yeah, exactly. » Put your head in a circle and spin it. » Put your head in a circle and spin it. » Put your head in a circle and spin it. » We literally We can talk about that now. » We literally We can talk about that now. » We literally We can talk about that now. We were literally talking about like We were literally talking about like We were literally talking about like what do we do for an intro? Got ideas, what do we do for an intro? Got ideas, what do we do for an intro? Got ideas, but it's also an effort thing. It's like but it's also an effort thing. It's like but it's also an effort thing. It's like ah, we know like what the coolest intro ah, we know like what the coolest intro ah, we know like what the coolest intro would be, but that'd be a lot of work would be, but that'd be a lot of work would be, but that'd be a lot of work every time. every time. every time. » Um, and then we're like, well, what does » Um, and then we're like, well, what does » Um, and then we're like, well, what does Rogan do? It's kind of a big podcast. Rogan do? It's kind of a big podcast. Rogan do? It's kind of a big podcast. The Joe Rogan Experience and the heads The Joe Rogan Experience and the heads The Joe Rogan Experience and the heads just spinning like, oh well, if that's just spinning like, oh well, if that's just spinning like, oh well, if that's the bar, the bar, the bar, » we we can nail it. » we we can nail it. » we we can nail it. » We can do pretty well. It is, but you » We can do pretty well. It is, but you » We can do pretty well. It is, but you don't forget it. I'll say from a don't forget it. I'll say from a don't forget it. I'll say from a marketing perspective, it marketing perspective, it marketing perspective, it » Yeah. » Yeah. » Yeah. » stays with you. Um, okay. That's cool. » stays with you. Um, okay. That's cool. » stays with you. Um, okay. That's cool. So, people in the area, local, that's So, people in the area, local, that's So, people in the area, local, that's also I I've referred some people to you also I I've referred some people to you also I I've referred some people to you and anybody listening to this and anybody listening to this and anybody listening to this » that is excited about podcasts or you're » that is excited about podcasts or you're » that is excited about podcasts or you're listening to our podcast and you're in listening to our podcast and you're in listening to our podcast and you're in the area and you're like, I've always the area and you're like, I've always the area and you're like, I've always wanted to do a podcast and now wanted to do a podcast and now wanted to do a podcast and now » Sam's doing a podcast and I've had this » Sam's doing a podcast and I've had this » Sam's doing a podcast and I've had this conversation with a few people. Um, I conversation with a few people. Um, I conversation with a few people. Um, I think that's such a great solution think that's such a great solution think that's such a great solution starting out because you don't have to starting out because you don't have to starting out because you don't have to buy. I mean, it's expensive to get into. buy. I mean, it's expensive to get into. buy. I mean, it's expensive to get into. » Yeah, it can be. But also what I tell » Yeah, it can be. But also what I tell » Yeah, it can be. But also what I tell people is people is people is consistency. If you want to grow your consistency. If you want to grow your consistency. If you want to grow your podcast, you have to be consistent with podcast, you have to be consistent with podcast, you have to be consistent with it. And a lot of people that scares it. And a lot of people that scares it. And a lot of people that scares a lot of people because it is a a lot of people because it is a a lot of people because it is a commitment like you know, I mean it's a commitment like you know, I mean it's a commitment like you know, I mean it's a time commitment because you got to sit time commitment because you got to sit time commitment because you got to sit down if you're having guests, down if you're having guests, down if you're having guests, » you got to record for at least 20 to 60 » you got to record for at least 20 to 60 » you got to record for at least 20 to 60 minutes, right? Depending on what you're minutes, right? Depending on what you're minutes, right? Depending on what you're doing. So, I tell people if you don't doing. So, I tell people if you don't doing. So, I tell people if you don't want to buy all the gear, you know, want to buy all the gear, you know, want to buy all the gear, you know, either come rent my space or just start either come rent my space or just start either come rent my space or just start small, like use your phone, small, like use your phone, small, like use your phone, » right, » right, » right, » and post a podcast and see what happens » and post a podcast and see what happens » and post a podcast and see what happens and see if you can stay consistent with and see if you can stay consistent with and see if you can stay consistent with it. Even if you don't post it, just try it. Even if you don't post it, just try it. Even if you don't post it, just try to record four. to record four. to record four. » Sure. » Sure. » Sure. » And then see if you can, you know, keep » And then see if you can, you know, keep » And then see if you can, you know, keep that consistent, keep it going, and if that consistent, keep it going, and if that consistent, keep it going, and if you like it, then dive in. you like it, then dive in. you like it, then dive in. » Yeah. No, that's good advice. That's a » Yeah. No, that's good advice. That's a » Yeah. No, that's good advice. That's a interesting idea of R&D a podcast format interesting idea of R&D a podcast format interesting idea of R&D a podcast format too of like film three or four have a too of like film three or four have a too of like film three or four have a watch party or send it out to some watch party or send it out to some watch party or send it out to some people you trust and get some feedback. people you trust and get some feedback. people you trust and get some feedback. That's probably why your podcast sucks. That's probably why your podcast sucks. That's probably why your podcast sucks. We didn't do that, Tyler. Gosh, We didn't do that, Tyler. Gosh, We didn't do that, Tyler. Gosh, » would have been a good idea. I know. » would have been a good idea. I know. » would have been a good idea. I know. Yeah, Yeah, Yeah, » it's because you don't have an intro. I » it's because you don't have an intro. I » it's because you don't have an intro. I mean, we've already established this. mean, we've already established this. mean, we've already established this. » Yeah, shut up about the intro. It's a uh Killer Growth, the podcast It's a uh Killer Growth, the podcast where we want zero feedback. where we want zero feedback. where we want zero feedback. » Shut your mouth. » Shut your mouth. » Shut your mouth. » Shut your mouth. That's good. Uh yeah, » Shut your mouth. That's good. Uh yeah, » Shut your mouth. That's good. Uh yeah, that's awesome. Well, what a great Yeah, that's awesome. Well, what a great Yeah, that's awesome. Well, what a great Yeah, that's good advice. I agree. Consistency that's good advice. I agree. Consistency that's good advice. I agree. Consistency is hard. Um is hard. Um is hard. Um so talk about Let's go into podcast and so talk about Let's go into podcast and so talk about Let's go into podcast and then we'll go into trustful media. Um then we'll go into trustful media. Um then we'll go into trustful media. Um you did a podcast. You've been you did a podcast. You've been you did a podcast. You've been podcasting for how long? I guess let's podcasting for how long? I guess let's podcasting for how long? I guess let's start there. So, back at the ad agency start there. So, back at the ad agency start there. So, back at the ad agency in 2008 when uh like the first iPhone in 2008 when uh like the first iPhone in 2008 when uh like the first iPhone came out, first or second series iPhone, came out, first or second series iPhone, came out, first or second series iPhone, » sounds right. » sounds right. » sounds right. » We found like the audio recording little » We found like the audio recording little » We found like the audio recording little app that they had on there. app that they had on there. app that they had on there. » Yeah. Memos, I think, or » Yeah. Memos, I think, or » Yeah. Memos, I think, or » something like that. And me and a buddy, » something like that. And me and a buddy, » something like that. And me and a buddy, another designer, we just started another designer, we just started another designer, we just started recording a podcast on our phones. recording a podcast on our phones. recording a podcast on our phones. » And uh we uploaded it to Apple and » And uh we uploaded it to Apple and » And uh we uploaded it to Apple and figured all that out how to how to get figured all that out how to how to get figured all that out how to how to get it on there. Apple podcast and we did it on there. Apple podcast and we did it on there. Apple podcast and we did like 30 something episodes. Now granted like 30 something episodes. Now granted like 30 something episodes. Now granted they were like the shortest one was like they were like the shortest one was like they were like the shortest one was like three minutes, the longest one was like three minutes, the longest one was like three minutes, the longest one was like eight minutes. Um, but we put it out eight minutes. Um, but we put it out eight minutes. Um, but we put it out there and you know we actually had there and you know we actually had there and you know we actually had somebody from I think North Carolina or somebody from I think North Carolina or somebody from I think North Carolina or something email us and they were like, something email us and they were like, something email us and they were like, "We love your podcast. It's so great. "We love your podcast. It's so great. "We love your podcast. It's so great. Like keep it up." And it was called the Like keep it up." And it was called the Like keep it up." And it was called the Troy and Travis show. And uh we would do Troy and Travis show. And uh we would do Troy and Travis show. And uh we would do all these character voices like from all these character voices like from all these character voices like from He-Man like cartoons from our from the He-Man like cartoons from our from the He-Man like cartoons from our from the 80s, right? And we would just do all 80s, right? And we would just do all 80s, right? And we would just do all these stupid scenes. And we would pick these stupid scenes. And we would pick these stupid scenes. And we would pick on this other on this other on this other » uh girl in the office uh another » uh girl in the office uh another » uh girl in the office uh another designer. We would just kind of and she designer. We would just kind of and she designer. We would just kind of and she played along. She loved it. And uh I played along. She loved it. And uh I played along. She loved it. And uh I think she loved it. think she loved it. think she loved it. » Sure. » Sure. » Sure. » I don't know if she did or not. Alicia, » I don't know if she did or not. Alicia, » I don't know if she did or not. Alicia, did you love it? I don't know. But we did you love it? I don't know. But we did you love it? I don't know. But we would pick on Alicia and uh and kind of would pick on Alicia and uh and kind of would pick on Alicia and uh and kind of make fun poke fun at things in the make fun poke fun at things in the make fun poke fun at things in the office. And that was podcast number one. office. And that was podcast number one. office. And that was podcast number one. » Where were you posting that podcast? » Where were you posting that podcast? » Where were you posting that podcast? » Apple. » Apple. » Apple. » It was on Apple. » It was on Apple. » It was on Apple. » Straight up to Apple podcast. Yeah. » Straight up to Apple podcast. Yeah. » Straight up to Apple podcast. Yeah. » So that was podcast number one. And then » So that was podcast number one. And then » So that was podcast number one. And then the second one I did was with a we were the second one I did was with a we were the second one I did was with a we were filming a hunting show for uh uh the filming a hunting show for uh uh the filming a hunting show for uh uh the hunting channel and then the sportsman hunting channel and then the sportsman hunting channel and then the sportsman channel. We we were on the Sportsman channel. We we were on the Sportsman channel. We we were on the Sportsman channel and we did a podcast alongside channel and we did a podcast alongside channel and we did a podcast alongside that TV show. that TV show. that TV show. » So we did that for two years. Um and » So we did that for two years. Um and » So we did that for two years. Um and then gosh I can't think of the I've done like gosh I can't think of the I've done like gosh I can't think of the I've done like four other ones. four other ones. four other ones. » Yeah. » Yeah. » Yeah. » Yeah. There was one you did for a long » Yeah. There was one you did for a long » Yeah. There was one you did for a long time though. You did a ton of episodes. time though. You did a ton of episodes. time though. You did a ton of episodes. So So So » trying to think of the » trying to think of the » trying to think of the » after the hunting one ended. Uh then we » after the hunting one ended. Uh then we » after the hunting one ended. Uh then we did it was called the hard-headed did it was called the hard-headed did it was called the hard-headed podcast. podcast. podcast. » That's right. Yeah. So me and my friend » That's right. Yeah. So me and my friend » That's right. Yeah. So me and my friend Matt and my brother-in-law Chad, Matt and my brother-in-law Chad, Matt and my brother-in-law Chad, » we would we got together once a month » we would we got together once a month » we would we got together once a month and we would batch we'd batch four at a and we would batch we'd batch four at a and we would batch we'd batch four at a time. And so and then we would do it on time. And so and then we would do it on time. And so and then we would do it on kind of current events or kind of what kind of current events or kind of what kind of current events or kind of whatever was on our mind. We'd talk whatever was on our mind. We'd talk whatever was on our mind. We'd talk about that and then we'd do a top three about that and then we'd do a top three about that and then we'd do a top three favorite things or top three like worst favorite things or top three like worst favorite things or top three like worst things just whatever. And then we'd end things just whatever. And then we'd end things just whatever. And then we'd end it on a on a good word. Sometimes that it on a on a good word. Sometimes that it on a on a good word. Sometimes that was from scripture or it was just, you was from scripture or it was just, you was from scripture or it was just, you know, positive. It's like ending a know, positive. It's like ending a know, positive. It's like ending a conversation positively. conversation positively. conversation positively. » Positive encouraging Caleb. » Positive encouraging Caleb. » Positive encouraging Caleb. » Exactly. » Exactly. » Exactly. » Yeah. » Yeah. » Yeah. » But we did that for we we did that for » But we did that for we we did that for » But we did that for we we did that for four years. We we had a goal of hitting four years. We we had a goal of hitting four years. We we had a goal of hitting 200 episodes and we did that and 200 episodes and we did that and 200 episodes and we did that and » then our schedules kind of got crazy and » then our schedules kind of got crazy and » then our schedules kind of got crazy and we we haven't filmed an episode in a we we haven't filmed an episode in a we we haven't filmed an episode in a year now. So year now. So year now. So » yeah. Well, that's a lot. I mean, yeah. » yeah. Well, that's a lot. I mean, yeah. » yeah. Well, that's a lot. I mean, yeah. 200 episodes in in two years. 200 episodes in in two years. 200 episodes in in two years. » Four. » Four. » Four. » Four years. Four years. That's still a » Four years. Four years. That's still a » Four years. Four years. That's still a lot. lot. lot. » Yeah. It was a lot of fun, though. » Yeah. It was a lot of fun, though. » Yeah. It was a lot of fun, though. Especially when it's a But yeah, that's Especially when it's a But yeah, that's Especially when it's a But yeah, that's a cool format, I think, having a group a cool format, I think, having a group a cool format, I think, having a group of people that you can talk to. of people that you can talk to. of people that you can talk to. » Yeah. And it was uh it ranked in the at » Yeah. And it was uh it ranked in the at » Yeah. And it was uh it ranked in the at one time we got into the top 5% of one time we got into the top 5% of one time we got into the top 5% of podcasts. podcasts. podcasts. » Nice. » Nice. » Nice. » And we only had a a loyal following of » And we only had a a loyal following of » And we only had a a loyal following of like 50 like 50 like 50 people that would download and listen people that would download and listen people that would download and listen every Yeah. every Yeah. every Yeah. » week, right? So that just tells you, I » week, right? So that just tells you, I » week, right? So that just tells you, I mean, if you stay consistent and you mean, if you stay consistent and you mean, if you stay consistent and you don't quit, like you will get up there don't quit, like you will get up there don't quit, like you will get up there at least into the top 10% because so at least into the top 10% because so at least into the top 10% because so many podcasts out there have like two, many podcasts out there have like two, many podcasts out there have like two, three, eight episodes and then they're three, eight episodes and then they're three, eight episodes and then they're done. done. done. » Yeah. » Yeah. » Yeah. » And but those still get counted in the » And but those still get counted in the » And but those still get counted in the three million plus that are actually out three million plus that are actually out three million plus that are actually out there. there. there. » It's crazy. » It's crazy. » It's crazy. » So if you stay consistent, like you can » So if you stay consistent, like you can » So if you stay consistent, like you can rank higher and the higher you rank, the rank higher and the higher you rank, the rank higher and the higher you rank, the more you'll get shown. So more you'll get shown. So more you'll get shown. So » we can do it, Tyler. » we can do it, Tyler. » we can do it, Tyler. » You can do it. We can do this. Do it » You can do it. We can do this. Do it » You can do it. We can do this. Do it without an intro. Just without an intro. Just without an intro. Just » Yeah, just screw the system. » Yeah, just screw the system. » Yeah, just screw the system. » That's right. Do it without. » That's right. Do it without. » That's right. Do it without. » Do it our way. » Do it our way. » Do it our way. » The intro just needs to be me saying, » The intro just needs to be me saying, » The intro just needs to be me saying, "Hey guys, uh we don't do intros." Cut. "Hey guys, uh we don't do intros." Cut. "Hey guys, uh we don't do intros." Cut. » That might be the idea. » That might be the idea. » That might be the idea. » I like it. » I like it. » I like it. » You don't have time for an intro. Let's » You don't have time for an intro. Let's » You don't have time for an intro. Let's get started. get started. get started. » Let's get into it. » Let's get into it. » Let's get into it. » Yeah. » Yeah. » Yeah. » That's cool. Well, yeah, that's I I » That's cool. Well, yeah, that's I I » That's cool. Well, yeah, that's I I think just those side from a creative think just those side from a creative think just those side from a creative perspective, you're a really creative perspective, you're a really creative perspective, you're a really creative person. um those side deals that you person. um those side deals that you person. um those side deals that you know doesn't matter if there's any know doesn't matter if there's any know doesn't matter if there's any monetary gain but just to have a monetary gain but just to have a monetary gain but just to have a creative outlet like that to create and creative outlet like that to create and creative outlet like that to create and produce something um I think is produce something um I think is produce something um I think is important and what a great what an it important and what a great what an it important and what a great what an it not easy necessarily but fairly easy not easy necessarily but fairly easy not easy necessarily but fairly easy format to do it if you can do it in a format to do it if you can do it in a format to do it if you can do it in a conversation with people that yeah conversation with people that yeah conversation with people that yeah » it's easy to talk to » it's easy to talk to » it's easy to talk to » I've always thought a podcast like that » I've always thought a podcast like that » I've always thought a podcast like that would be fun like a consistent group you would be fun like a consistent group you would be fun like a consistent group you know three to four people chatting about know three to four people chatting about know three to four people chatting about a topic or Yeah. a topic or Yeah. a topic or Yeah. » Uh whatnot. » Uh whatnot. » Uh whatnot. » It was funny because Matt and I would » It was funny because Matt and I would » It was funny because Matt and I would rarely ever come to the table prepared, rarely ever come to the table prepared, rarely ever come to the table prepared, but Chad was always like, you know, had but Chad was always like, you know, had but Chad was always like, you know, had his outline ready to go and his outline ready to go and his outline ready to go and » Yeah. And we would switch up who was » Yeah. And we would switch up who was » Yeah. And we would switch up who was host every time. So host every time. So host every time. So » Oh. » Oh. » Oh. » So I would kind of prepare when I was » So I would kind of prepare when I was » So I would kind of prepare when I was host and but Chad would prepare every host and but Chad would prepare every host and but Chad would prepare every time. So time. So time. So » Matt and I just kind of leaned on him. » Matt and I just kind of leaned on him. » Matt and I just kind of leaned on him. » Yeah. You were just that good. You did » Yeah. You were just that good. You did » Yeah. You were just that good. You did not prepare. not prepare. not prepare. » No, not at You do have a good voice for » No, not at You do have a good voice for » No, not at You do have a good voice for podcasts though. podcasts though. podcasts though. » Oh, thank you. » Oh, thank you. » Oh, thank you. » And a good demeanor. I enjoy I » And a good demeanor. I enjoy I » And a good demeanor. I enjoy I listen to a couple of your monologues. listen to a couple of your monologues. listen to a couple of your monologues. Um I don't know if that's what you would Um I don't know if that's what you would Um I don't know if that's what you would call those. call those. call those. » I think I think that's the right term. » I think I think that's the right term. » I think I think that's the right term. » Yeah. Yeah. Because that's what I know I » Yeah. Yeah. Because that's what I know I » Yeah. Yeah. Because that's what I know I need to do and I'm like scared and it's need to do and I'm like scared and it's need to do and I'm like scared and it's probably the prep. It's probably the probably the prep. It's probably the probably the prep. It's probably the prep and then worrying about, you know, prep and then worrying about, you know, prep and then worrying about, you know, it's it's easy to lean on the guest it's it's easy to lean on the guest it's it's easy to lean on the guest side, right? This part's a lot easier side, right? This part's a lot easier side, right? This part's a lot easier because you're interesting and you have because you're interesting and you have because you're interesting and you have a cool story and feeding off that. But a cool story and feeding off that. But a cool story and feeding off that. But the monologue side seems intimidating to the monologue side seems intimidating to the monologue side seems intimidating to me. me. me. » Yeah. » Yeah. » Yeah. » But once you get three or four under » But once you get three or four under » But once you get three or four under your belt, I mean, it gets easier. your belt, I mean, it gets easier. your belt, I mean, it gets easier. » How do you prep for those? Do you use a » How do you prep for those? Do you use a » How do you prep for those? Do you use a monitor for your monologues? Do you have monitor for your monologues? Do you have monitor for your monologues? Do you have talking points that are off camera? talking points that are off camera? talking points that are off camera? » So, I've got a uh a teleprompter. » So, I've got a uh a teleprompter. » So, I've got a uh a teleprompter. Couldn't think of the word. I got a Couldn't think of the word. I got a Couldn't think of the word. I got a teleprompter that I use. Uh, but I've teleprompter that I use. Uh, but I've teleprompter that I use. Uh, but I've thought about switching it up a bit and thought about switching it up a bit and thought about switching it up a bit and maybe just using a computer screen to maybe just using a computer screen to maybe just using a computer screen to scroll easier and scroll easier and scroll easier and » because I'm always doing it myself and » because I'm always doing it myself and » because I'm always doing it myself and some I have record a recorded a full some I have record a recorded a full some I have record a recorded a full podcast, you know, like 20 minute podcast, you know, like 20 minute podcast, you know, like 20 minute episode and it wasn't in focus. episode and it wasn't in focus. episode and it wasn't in focus. » And so because when you have the » And so because when you have the » And so because when you have the teleprompter, I can't flip the screen teleprompter, I can't flip the screen teleprompter, I can't flip the screen around and make sure everything's around and make sure everything's around and make sure everything's dialed in. dialed in. dialed in. » Makes sense. Yeah. And so I've thought » Makes sense. Yeah. And so I've thought » Makes sense. Yeah. And so I've thought about losing the teleprompter and just about losing the teleprompter and just about losing the teleprompter and just going off my notes to the side and just going off my notes to the side and just going off my notes to the side and just so I can make sure the camera is working so I can make sure the camera is working so I can make sure the camera is working right. Yeah. So right. Yeah. So right. Yeah. So » yeah, we've had a couple early episode » yeah, we've had a couple early episode » yeah, we've had a couple early episode » errors. » errors. » errors. » Yeah. Yeah. » Yeah. Yeah. » Yeah. Yeah. » Yeah. » Yeah. » Yeah. » I mean, luckily it was just me, right? I » I mean, luckily it was just me, right? I » I mean, luckily it was just me, right? I didn't have, you know, a guest on or didn't have, you know, a guest on or didn't have, you know, a guest on or anything. anything. anything. » Yeah. » Yeah. » Yeah. » But I did in another time I had a a » But I did in another time I had a a » But I did in another time I had a a guest on and that's why you shoot multi guest on and that's why you shoot multi guest on and that's why you shoot multi- camera, right? So, if you have a multi- camera, right? So, if you have a multi- camera, right? So, if you have a camera that screws up, then you can just camera that screws up, then you can just camera that screws up, then you can just use that bad boy and zoom in or use that bad boy and zoom in or use that bad boy and zoom in or whatever. whatever. whatever. » To be honest, I never thought about it » To be honest, I never thought about it » To be honest, I never thought about it that way. that way. that way. » Yeah. So, I had » Yeah. So, I had » Yeah. So, I had » for three angles. » for three angles. » for three angles. » It's brilliant. » It's brilliant. » It's brilliant. » I had a guest or I Yeah. I had a guest » I had a guest or I Yeah. I had a guest » I had a guest or I Yeah. I had a guest on the show and uh his camera worked on the show and uh his camera worked on the show and uh his camera worked great and the wide cam worked great, great and the wide cam worked great, great and the wide cam worked great, but the camera that was on me, I but the camera that was on me, I but the camera that was on me, I couldn't check it. And it like looked couldn't check it. And it like looked couldn't check it. And it like looked like it was in focus, but when I went like it was in focus, but when I went like it was in focus, but when I went and sat down, it did the thing. And I and sat down, it did the thing. And I and sat down, it did the thing. And I was just like, "Do that's the worst." was just like, "Do that's the worst." was just like, "Do that's the worst." So, but I just used the other two and it So, but I just used the other two and it So, but I just used the other two and it was fine. I'm sure nobody noticed, but was fine. I'm sure nobody noticed, but was fine. I'm sure nobody noticed, but of course I did. of course I did. of course I did. » Well, we had an early episode where our » Well, we had an early episode where our » Well, we had an early episode where our uh board glitched out uh board glitched out uh board glitched out » and we had to basically grab the audio » and we had to basically grab the audio » and we had to basically grab the audio separate and merge it with the video, separate and merge it with the video, separate and merge it with the video, rettime the audio to the video at an rettime the audio to the video at an rettime the audio to the video at an early episode. And that was like, oh my early episode. And that was like, oh my early episode. And that was like, oh my gosh, we just lost an hour. That's going gosh, we just lost an hour. That's going gosh, we just lost an hour. That's going to be hard to reshoot. you know, it's to be hard to reshoot. you know, it's to be hard to reshoot. you know, it's going to feel fake to do the same style going to feel fake to do the same style going to feel fake to do the same style of an interview with that same guest. of an interview with that same guest. of an interview with that same guest. And thankfully, they were able to piece And thankfully, they were able to piece And thankfully, they were able to piece it together, but yeah, that was it together, but yeah, that was it together, but yeah, that was stressful. That's a bad feeling. stressful. That's a bad feeling. stressful. That's a bad feeling. » Yeah, that's it's never a good feeling » Yeah, that's it's never a good feeling » Yeah, that's it's never a good feeling when you have something go wrong when you have something go wrong when you have something go wrong recording anything. recording anything. recording anything. » Yeah. No, no. I I remember doing an ad » Yeah. No, no. I I remember doing an ad » Yeah. No, no. I I remember doing an ad once where we weren't recording for 10 once where we weren't recording for 10 once where we weren't recording for 10 minutes of doing 20 takes of an ad with minutes of doing 20 takes of an ad with minutes of doing 20 takes of an ad with like an actor like an actor like an actor » and the whole time we weren't recording. » and the whole time we weren't recording. » and the whole time we weren't recording. » Oh no, » Oh no, » Oh no, » that's a bad and there was a good take » that's a bad and there was a good take » that's a bad and there was a good take in there we missed. Pretty good take. in there we missed. Pretty good take. in there we missed. Pretty good take. » So here's a little tip like if you're in » So here's a little tip like if you're in » So here's a little tip like if you're in studio in a setting like this I do I do studio in a setting like this I do I do studio in a setting like this I do I do this a lot. We have a this a lot. We have a this a lot. We have a » a studio where we record talking heads a » a studio where we record talking heads a » a studio where we record talking heads a lot. Sometimes lot. Sometimes lot. Sometimes I have not hit record on the audio thing I have not hit record on the audio thing I have not hit record on the audio thing because it's still lit up like it's because it's still lit up like it's because it's still lit up like it's going. So, and but I'll notice it like going. So, and but I'll notice it like going. So, and but I'll notice it like two questions in and I'm like, "Oh two questions in and I'm like, "Oh two questions in and I'm like, "Oh crap." So, I'll just reach over there crap." So, I'll just reach over there crap." So, I'll just reach over there and turn it on and like nothing and turn it on and like nothing and turn it on and like nothing happened. But after you get to the end, happened. But after you get to the end, happened. But after you get to the end, you can say, I'm giving away my secrets you can say, I'm giving away my secrets you can say, I'm giving away my secrets here, but you can say great. here, but you can say great. here, but you can say great. » Hey, you got kind of got into a rhythm » Hey, you got kind of got into a rhythm » Hey, you got kind of got into a rhythm there good towards the end. Let's go there good towards the end. Let's go there good towards the end. Let's go back and do those first two back and do those first two back and do those first two questions again. questions again. questions again. » Nice. And so then you get them and » Nice. And so then you get them and » Nice. And so then you get them and usually they are better answered that usually they are better answered that usually they are better answered that way anyway. way anyway. way anyway. » That makes sense. » That makes sense. » That makes sense. » So, but if you ever hit forget to hit » So, but if you ever hit forget to hit » So, but if you ever hit forget to hit record over there. Yeah, record over there. Yeah, record over there. Yeah, » you can go back and do it. But you got » you can go back and do it. But you got » you can go back and do it. But you got to catch it before they leave. to catch it before they leave. to catch it before they leave. » Yeah. Yeah, true. » Yeah. Yeah, true. » Yeah. Yeah, true. » They're pulling out. Wait, come back. » They're pulling out. Wait, come back. » They're pulling out. Wait, come back. That you did so good that time. Those That you did so good that time. Those That you did so good that time. Those questions. I want you to do it again questions. I want you to do it again questions. I want you to do it again because it was so good. because it was so good. because it was so good. » You were flowing. We got to get those » You were flowing. We got to get those » You were flowing. We got to get those first two answered again. Yeah, that's first two answered again. Yeah, that's first two answered again. Yeah, that's smart. Um, what's it like managing other smart. Um, what's it like managing other smart. Um, what's it like managing other people's podcasts from the agency side? people's podcasts from the agency side? people's podcasts from the agency side? That seems Do are you like guy comes in, That seems Do are you like guy comes in, That seems Do are you like guy comes in, I want to do a podcast, I want to do a podcast, I want to do a podcast, he signs up for a plan with you, he signs up for a plan with you, he signs up for a plan with you, » is there anything involved besides just » is there anything involved besides just » is there anything involved besides just the production side? Like do you ever the production side? Like do you ever the production side? Like do you ever give advice? give advice? give advice? » Uh, like, hey, this is a terrible idea » Uh, like, hey, this is a terrible idea » Uh, like, hey, this is a terrible idea or hey, these are not good. or hey, these are not good. or hey, these are not good. » Yeah. Well, I don't I don't give advice » Yeah. Well, I don't I don't give advice » Yeah. Well, I don't I don't give advice necessarily on content that they want to necessarily on content that they want to necessarily on content that they want to produce. produce. produce. » Um, if they ask me, I'll give my » Um, if they ask me, I'll give my » Um, if they ask me, I'll give my opinion, but really I mean, most people opinion, but really I mean, most people opinion, but really I mean, most people come to the table with something they're come to the table with something they're come to the table with something they're passionate about. So, it's like passionate about. So, it's like passionate about. So, it's like » that makes sense. » that makes sense. » that makes sense. » Yeah, let's do it and see if it works. » Yeah, let's do it and see if it works. » Yeah, let's do it and see if it works. Um, Um, Um, » I will give them tips on uh how to » I will give them tips on uh how to » I will give them tips on uh how to format the podcast uh if they're format the podcast uh if they're format the podcast uh if they're struggling with that, but most people I struggling with that, but most people I struggling with that, but most people I mean most people kind of know what they mean most people kind of know what they mean most people kind of know what they want to do. Um, and then as far as the want to do. Um, and then as far as the want to do. Um, and then as far as the analytical side of it afterwards, we do analytical side of it afterwards, we do analytical side of it afterwards, we do kind of we track views and downloads for kind of we track views and downloads for kind of we track views and downloads for them, okay? them, okay? them, okay? » So that they know kind of where they're » So that they know kind of where they're » So that they know kind of where they're at, if they want to keep going, you at, if they want to keep going, you at, if they want to keep going, you know, if they're getting 10 downloads a know, if they're getting 10 downloads a know, if they're getting 10 downloads a week, is it week, is it week, is it » even worth keeping on going, you know, » even worth keeping on going, you know, » even worth keeping on going, you know, that kind of thing. But if they're that kind of thing. But if they're that kind of thing. But if they're getting a hundred, I'd say, yeah, let's getting a hundred, I'd say, yeah, let's getting a hundred, I'd say, yeah, let's let's full seam ahead. Let's keep going. let's full seam ahead. Let's keep going. let's full seam ahead. Let's keep going. And you know, if they're getting a low And you know, if they're getting a low And you know, if they're getting a low amount, you know, let's maybe tweak a amount, you know, let's maybe tweak a amount, you know, let's maybe tweak a few things and few things and few things and » better intro. » better intro. » better intro. » Exactly. Exactly. Um, but yeah, we keep » Exactly. Exactly. Um, but yeah, we keep » Exactly. Exactly. Um, but yeah, we keep an eye on things for them. So, talk an eye on things for them. So, talk an eye on things for them. So, talk about a local people might have like a about a local people might have like a about a local people might have like a big idea for a podcast, but say a local big idea for a podcast, but say a local big idea for a podcast, but say a local podcast, like you're a local provider of podcast, like you're a local provider of podcast, like you're a local provider of a service. And really, if your podcast a service. And really, if your podcast a service. And really, if your podcast goes out, like if you're going to goes out, like if you're going to goes out, like if you're going to legitimately do a podcast versus get the legitimately do a podcast versus get the legitimately do a podcast versus get the content from a podcast, like and I'm content from a podcast, like and I'm content from a podcast, like and I'm going to start over. Cut that. Tyler, going to start over. Cut that. Tyler, going to start over. Cut that. Tyler, cut it out. All right. That didn't cut it out. All right. That didn't cut it out. All right. That didn't happen. All right. Unfortunately, we happen. All right. Unfortunately, we happen. All right. Unfortunately, we don't cut anything out. So, don't cut anything out. So, don't cut anything out. So, » throw that in with the intro. » throw that in with the intro. » throw that in with the intro. » You're stuck with this. » You're stuck with this. » You're stuck with this. » You're flowing real well now. Let's » You're flowing real well now. Let's » You're flowing real well now. Let's » flowing. be fun. Troy, take over this » flowing. be fun. Troy, take over this » flowing. be fun. Troy, take over this interview, please. interview, please. interview, please. Um, what are all the ways you can Um, what are all the ways you can Um, what are all the ways you can leverage a podcast from I want to build leverage a podcast from I want to build leverage a podcast from I want to build a podcast that's just a podcast to I a podcast that's just a podcast to I a podcast that's just a podcast to I have a local company to whatever else? have a local company to whatever else? have a local company to whatever else? Like what are all the ways you can Like what are all the ways you can Like what are all the ways you can leverage a podcast? Um, depending on how leverage a podcast? Um, depending on how leverage a podcast? Um, depending on how you want to do it, you know, not just you want to do it, you know, not just you want to do it, you know, not just from I'm going to be the next Joe Rogan. from I'm going to be the next Joe Rogan. from I'm going to be the next Joe Rogan. » Just talk about that. All the values of » Just talk about that. All the values of » Just talk about that. All the values of it. it. it. » Yeah. So, » Yeah. So, » Yeah. So, number one value I see is having guests number one value I see is having guests number one value I see is having guests on, especially if you're a local on, especially if you're a local on, especially if you're a local company. Uh, you want to have people on company. Uh, you want to have people on company. Uh, you want to have people on that maybe own other businesses that you that maybe own other businesses that you that maybe own other businesses that you can just kind of collaborate with or can just kind of collaborate with or can just kind of collaborate with or talk about your business, kind of like talk about your business, kind of like talk about your business, kind of like what we're doing now. We're we're kind what we're doing now. We're we're kind what we're doing now. We're we're kind of in the same market. You do a lot of of in the same market. You do a lot of of in the same market. You do a lot of marketing. I do video production, but marketing. I do video production, but marketing. I do video production, but also most video production is for also most video production is for also most video production is for marketing these days. So, you know, marketing these days. So, you know, marketing these days. So, you know, having each other on our podcast was having each other on our podcast was having each other on our podcast was really good for both of our businesses. really good for both of our businesses. really good for both of our businesses. So, that's number one as guests. Um, I So, that's number one as guests. Um, I So, that's number one as guests. Um, I would say two, you can break up the would say two, you can break up the would say two, you can break up the podcast like both of us do. You know, podcast like both of us do. You know, podcast like both of us do. You know, you break it up into reels. Uh, you take you break it up into reels. Uh, you take you break it up into reels. Uh, you take an hourong podcast, you throw it in some an hourong podcast, you throw it in some an hourong podcast, you throw it in some software, you can create up to 30, 40 software, you can create up to 30, 40 software, you can create up to 30, 40 depending on how long your podcast is. depending on how long your podcast is. depending on how long your podcast is. And that's just marketing content that And that's just marketing content that And that's just marketing content that you can put out each day of the month you can put out each day of the month you can put out each day of the month just to keep PE keep you in front of just to keep PE keep you in front of just to keep PE keep you in front of people, right? people, right? people, right? » Yeah. » Yeah. » Yeah. » So, that would be the second one. And » So, that would be the second one. And » So, that would be the second one. And then, uh, you know, you can take your then, uh, you know, you can take your then, uh, you know, you can take your podcast and use it multiple different podcast and use it multiple different podcast and use it multiple different ways. Uh, especially now with AI, you ways. Uh, especially now with AI, you ways. Uh, especially now with AI, you can drop your MP MP3 file into a AI can drop your MP MP3 file into a AI can drop your MP MP3 file into a AI tool. It can spit out, it can generate tool. It can spit out, it can generate tool. It can spit out, it can generate tons of different things for you. uh tons of different things for you. uh tons of different things for you. uh blog posts, uh LinkedIn posts, just blog posts, uh LinkedIn posts, just blog posts, uh LinkedIn posts, just anything it can write different things anything it can write different things anything it can write different things from your podcast that you can use in from your podcast that you can use in from your podcast that you can use in your marketing efforts. So your marketing efforts. So your marketing efforts. So » yeah, that's a good » yeah, that's a good » yeah, that's a good » that's what I do a lot uh with Strategic » that's what I do a lot uh with Strategic » that's what I do a lot uh with Strategic Motion and for a couple of my clients. Motion and for a couple of my clients. Motion and for a couple of my clients. Uh we generate content. Of course, you Uh we generate content. Of course, you Uh we generate content. Of course, you don't want to just generate it and then don't want to just generate it and then don't want to just generate it and then throw it out there. You of course want throw it out there. You of course want throw it out there. You of course want to fine-tune comb all of that. make sure to fine-tune comb all of that. make sure to fine-tune comb all of that. make sure it sounds good and it it sounds like you it sounds good and it it sounds like you it sounds good and it it sounds like you don't you really don't at least from you don't you really don't at least from you don't you really don't at least from my perspective you really don't want to my perspective you really don't want to my perspective you really don't want to use AI to throw stuff out there because use AI to throw stuff out there because use AI to throw stuff out there because I think people can notice like uh they I think people can notice like uh they I think people can notice like uh they ran that through AI. ran that through AI. ran that through AI. » Yeah. » Yeah. » Yeah. » As long as you're still putting your » As long as you're still putting your » As long as you're still putting your personal touch on those things, I think personal touch on those things, I think personal touch on those things, I think they're okay. But but that's just they're okay. But but that's just they're okay. But but that's just another tool that you can use. Um another tool that you can use. Um another tool that you can use. Um » so content engine on a local level is » so content engine on a local level is » so content engine on a local level is powerful. Um networking. Yeah, powerful. Um networking. Yeah, powerful. Um networking. Yeah, networking, having the guests on. Like, networking, having the guests on. Like, networking, having the guests on. Like, I can't tell you the number I can't tell you the number I can't tell you the number » of people I've met » of people I've met » of people I've met » in Witchah alone that have come in as » in Witchah alone that have come in as » in Witchah alone that have come in as guests on other shows. guests on other shows. guests on other shows. » Oh, yeah. » Oh, yeah. » Oh, yeah. » That I get to meet. » That I get to meet. » That I get to meet. » That's cool. » That's cool. » That's cool. » You know, and it's been it's been » You know, and it's been it's been » You know, and it's been it's been really great meeting, you know, top really great meeting, you know, top really great meeting, you know, top CEOs. The mayor's been in a bunch of CEOs. The mayor's been in a bunch of CEOs. The mayor's been in a bunch of times. Uh just, you know, the sheriff, times. Uh just, you know, the sheriff, times. Uh just, you know, the sheriff, just tons of different people that I just tons of different people that I just tons of different people that I would have never met for other reasons. would have never met for other reasons. would have never met for other reasons. Not » Oh, for the podcast. So, we're supposed » Oh, for the podcast. So, we're supposed » Oh, for the podcast. So, we're supposed to talk. to talk. to talk. » Dang it. » Dang it. » Dang it. » No, that's that's cool. » No, that's that's cool. » No, that's that's cool. » Yeah, but it's really cool just meeting » Yeah, but it's really cool just meeting » Yeah, but it's really cool just meeting all the different people that come in all the different people that come in all the different people that come in and out of there. So, and out of there. So, and out of there. So, » uh you already said this earlier. So, » uh you already said this earlier. So, » uh you already said this earlier. So, you the biggest mistake. So, have a you the biggest mistake. So, have a you the biggest mistake. So, have a goal as far as the value ad. Why are you goal as far as the value ad. Why are you goal as far as the value ad. Why are you doing a podcast, right? Probably have doing a podcast, right? Probably have doing a podcast, right? Probably have that at your core. that at your core. that at your core. » Yeah, that makes sense. So, you think » Yeah, that makes sense. So, you think » Yeah, that makes sense. So, you think would if you're going to weigh like would if you're going to weigh like would if you're going to weigh like measure like uh put a weight on the most measure like uh put a weight on the most measure like uh put a weight on the most important part of the podcast from important part of the podcast from important part of the podcast from production to like video to audio production to like video to audio production to like video to audio um to like the actual format and then um to like the actual format and then um to like the actual format and then maybe even consistency maybe even consistency maybe even consistency like as you look at that because you like as you look at that because you like as you look at that because you just said earlier just do it. Get a just said earlier just do it. Get a just said earlier just do it. Get a phone do it. That's how you started. phone do it. That's how you started. phone do it. That's how you started. » Yeah. I mean I think number one content » Yeah. I mean I think number one content » Yeah. I mean I think number one content is key. like if you have if you have a is key. like if you have if you have a is key. like if you have if you have a story to tell or if you have content to story to tell or if you have content to story to tell or if you have content to share that's going to help somebody, share that's going to help somebody, share that's going to help somebody, that's number one. I think content is that's number one. I think content is that's number one. I think content is king. Um, number two, after that, I king. Um, number two, after that, I king. Um, number two, after that, I would say audio. If your audio sucks, would say audio. If your audio sucks, would say audio. If your audio sucks, nobody's going to listen to it. nobody's going to listen to it. nobody's going to listen to it. » Yeah. » Yeah. » Yeah. » So, your audio's got to be good. And » So, your audio's got to be good. And » So, your audio's got to be good. And yes, you can shoot fairly good audio on yes, you can shoot fairly good audio on yes, you can shoot fairly good audio on a phone. If you go in your closet and a phone. If you go in your closet and a phone. If you go in your closet and you got clothes hung up everywhere and you got clothes hung up everywhere and you got clothes hung up everywhere and you're doing a monologue and you're not you're doing a monologue and you're not you're doing a monologue and you're not doing video, go in your closet. That's doing video, go in your closet. That's doing video, go in your closet. That's going to dampen the sound. That's going to dampen the sound. That's going to dampen the sound. That's going to make it sound really good on a phone. to make it sound really good on a phone. to make it sound really good on a phone. » Uh, you can do it. » Uh, you can do it. » Uh, you can do it. » We need to get some clothes in here, » We need to get some clothes in here, » We need to get some clothes in here, Tyler. » That's right. » That's right. » A little padding on that. » A little padding on that. » A little padding on that. » We do need on that. We need them to move » We do need on that. We need them to move » We do need on that. We need them to move the truck route is our main audio issue. the truck route is our main audio issue. the truck route is our main audio issue. I I have I've heard I I have I've heard I I have I've heard » there's always that to my earth three » there's always that to my earth three » there's always that to my earth three every episode. every episode. every episode. » I don't know. It gives character. It » I don't know. It gives character. It » I don't know. It gives character. It does. does. does. » It's like what is it? Am I here? Are you » It's like what is it? Am I here? Are you » It's like what is it? Am I here? Are you guys about to be hit by a bus every guys about to be hit by a bus every guys about to be hit by a bus every episode? episode? episode? » Kind of. » Kind of. » Kind of. » Is that train coming through? » Is that train coming through? » Is that train coming through? » 10 feet away. » 10 feet away. » 10 feet away. » Yeah. Oh, I was going to ask you that » Yeah. Oh, I was going to ask you that » Yeah. Oh, I was going to ask you that train station. train station. train station. » Yeah, » Yeah, » Yeah, » it that looks really cool. Is it Do they » it that looks really cool. Is it Do they » it that looks really cool. Is it Do they use that? use that? use that? » The train depot? » The train depot? » The train depot? » Yeah, over there. Uh yeah, they do. Uh » Yeah, over there. Uh yeah, they do. Uh » Yeah, over there. Uh yeah, they do. Uh like you can rent it out. Like it like you can rent it out. Like it like you can rent it out. Like it doesn't do train stuff anymore, right? doesn't do train stuff anymore, right? doesn't do train stuff anymore, right? But it's like an event center. But it's like an event center. But it's like an event center. » Like you can rent it out and do meetings » Like you can rent it out and do meetings » Like you can rent it out and do meetings or a church used to meet there back in or a church used to meet there back in or a church used to meet there back in the day. the day. the day. » I don't know. Do birthday parties. » I don't know. Do birthday parties. » I don't know. Do birthday parties. » Driving by it this morning, I was like, » Driving by it this morning, I was like, » Driving by it this morning, I was like, man, that is the coolest little I could man, that is the coolest little I could man, that is the coolest little I could just » So you took the north exit then. Did you » So you took the north exit then. Did you » So you took the north exit then. Did you exit north of town? exit north of town? exit north of town? » Yeah, I think so. » Yeah, I think so. » Yeah, I think so. » Over there. Yeah. Yeah. » Over there. Yeah. Yeah. » Over there. Yeah. Yeah. » Did you see our whiffle ball stadium? » Did you see our whiffle ball stadium? » Did you see our whiffle ball stadium? » No. » No. » No. » We'll look at that after the But the » We'll look at that after the But the » We'll look at that after the But the world's nicest whiffle ball stadium is world's nicest whiffle ball stadium is world's nicest whiffle ball stadium is like 50 yards right there. like 50 yards right there. like 50 yards right there. » That's awesome. » That's awesome. » That's awesome. » It's wild. It's like a legit stadium. Do » It's wild. It's like a legit stadium. Do » It's wild. It's like a legit stadium. Do you play Wolf Ball? you play Wolf Ball? you play Wolf Ball? » I'm gonna » I'm gonna » I'm gonna I'm excited. I'm going to put a team I'm excited. I'm going to put a team I'm excited. I'm going to put a team together. together. together. » Do it. » Do it. » Do it. » It's like three on three and the bases » It's like three on three and the bases » It's like three on three and the bases are really close together. are really close together. are really close together. » I don't think I'll get hurt, you know, » I don't think I'll get hurt, you know, » I don't think I'll get hurt, you know, like slow pitch softball. That's still a like slow pitch softball. That's still a like slow pitch softball. That's still a lot of running. lot of running. lot of running. » Yeah. » Yeah. » Yeah. » Okay, that's really good advice. Audio. » Okay, that's really good advice. Audio. » Okay, that's really good advice. Audio. Um, yeah, consistency audio. Um, I I do Um, yeah, consistency audio. Um, I I do Um, yeah, consistency audio. Um, I I do think that trust and you talk about this think that trust and you talk about this think that trust and you talk about this a lot in your brand and let's talk about a lot in your brand and let's talk about a lot in your brand and let's talk about that. How does content trust I think at that. How does content trust I think at that. How does content trust I think at the core looking at trustful media um the core looking at trustful media um the core looking at trustful media um been around you a lot. You talk about been around you a lot. You talk about been around you a lot. You talk about content's about building trust. So speak content's about building trust. So speak content's about building trust. So speak on that the value ad to business on that the value ad to business on that the value ad to business owners » and what a content engine does beyond » and what a content engine does beyond » and what a content engine does beyond just marketing right like yeah like get just marketing right like yeah like get just marketing right like yeah like get marketing awareness like they see you marketing awareness like they see you marketing awareness like they see you whatever that doesn't really mean much whatever that doesn't really mean much whatever that doesn't really mean much unless they connect with you. unless they connect with you. unless they connect with you. » Yeah. So, building trust with clients » Yeah. So, building trust with clients » Yeah. So, building trust with clients and potential clients is is hard to do. and potential clients is is hard to do. and potential clients is is hard to do. Um, but what can make it really easy is Um, but what can make it really easy is Um, but what can make it really easy is doing videos to where that show that doing videos to where that show that doing videos to where that show that you're a trustworthy person. The best you're a trustworthy person. The best you're a trustworthy person. The best way that we see that businesses can do way that we see that businesses can do way that we see that businesses can do this is through client testimonials. this is through client testimonials. this is through client testimonials. » Okay? And so when you have um people » Okay? And so when you have um people » Okay? And so when you have um people that can talk really good about your that can talk really good about your that can talk really good about your business and do it without prompting business and do it without prompting business and do it without prompting them basically and you can turn that them basically and you can turn that them basically and you can turn that into a video, that's the best way to add into a video, that's the best way to add into a video, that's the best way to add trust. So, we have a couple of clients trust. So, we have a couple of clients trust. So, we have a couple of clients that have uh like website pages full of that have uh like website pages full of that have uh like website pages full of just uh client testimonial videos and just uh client testimonial videos and just uh client testimonial videos and when they're in a meeting with a when they're in a meeting with a when they're in a meeting with a potential client or something and they potential client or something and they potential client or something and they hear a story, then they can go, "Oh, hear a story, then they can go, "Oh, hear a story, then they can go, "Oh, hey, we we helped a similar client with hey, we we helped a similar client with hey, we we helped a similar client with that." And they can pull up that video that." And they can pull up that video that." And they can pull up that video and just play it for them real quick and just play it for them real quick and just play it for them real quick because they're usually about two because they're usually about two because they're usually about two minutes long. minutes long. minutes long. So any way that you can build trust So any way that you can build trust So any way that you can build trust with a client is is key, you know. with a client is is key, you know. with a client is is key, you know. » How do you facilitate that? Um I love » How do you facilitate that? Um I love » How do you facilitate that? Um I love that. Sounds like a nightmare that. Sounds like a nightmare that. Sounds like a nightmare » trying to get like set it all up, » trying to get like set it all up, » trying to get like set it all up, facilitate it, getting the clients facilitate it, getting the clients facilitate it, getting the clients uh to like film themselves or let alone uh to like film themselves or let alone uh to like film themselves or let alone go to a studio or and then how do you go to a studio or and then how do you go to a studio or and then how do you keep that authentic when it's staged? keep that authentic when it's staged? keep that authentic when it's staged? That's also been a hard thing on the That's also been a hard thing on the That's also been a hard thing on the UGC. I I always call that user generated UGC. I I always call that user generated UGC. I I always call that user generated content. content. content. » Yeah. » Yeah. » Yeah. » Like the goal is maybe to get it to feel » Like the goal is maybe to get it to feel » Like the goal is maybe to get it to feel like user generated content. Um or you like user generated content. Um or you like user generated content. Um or you can produce it. Uh but yeah, like how do can produce it. Uh but yeah, like how do can produce it. Uh but yeah, like how do you coach that for it to feel authentic you coach that for it to feel authentic you coach that for it to feel authentic and not like I choose Trestle Media and not like I choose Trestle Media and not like I choose Trestle Media because you know it seems like that'd be because you know it seems like that'd be because you know it seems like that'd be hard. hard. hard. » I think we have a a pretty good » I think we have a a pretty good » I think we have a a pretty good way of asking questions. I mean I've way of asking questions. I mean I've way of asking questions. I mean I've been interviewing people for a long been interviewing people for a long been interviewing people for a long time. So, it's like an interview style time. So, it's like an interview style time. So, it's like an interview style when you're getting these testimonials, when you're getting these testimonials, when you're getting these testimonials, » right? So, we have a list of questions » right? So, we have a list of questions » right? So, we have a list of questions about eight questions that uh we do about eight questions that uh we do about eight questions that uh we do different eight questions for each different eight questions for each different eight questions for each company. We'll kind of tailor it to uh company. We'll kind of tailor it to uh company. We'll kind of tailor it to uh the company and have them review it and the company and have them review it and the company and have them review it and maybe make changes because they kind of maybe make changes because they kind of maybe make changes because they kind of know what they want their people to say, know what they want their people to say, know what they want their people to say, right? Um, so there is a little bit of right? Um, so there is a little bit of right? Um, so there is a little bit of prompting there, but it's it's it's prompting there, but it's it's it's prompting there, but it's it's it's usually from the heart when they usually from the heart when they usually from the heart when they come in. come in. come in. » Uh, we do have a way to help those » Uh, we do have a way to help those » Uh, we do have a way to help those people if they want to film themselves, people if they want to film themselves, people if they want to film themselves, like if they're in like if they're in like if they're in » Idaho or whatever and they can't » Idaho or whatever and they can't » Idaho or whatever and they can't Yeah. if they're remote, we can uh get Yeah. if they're remote, we can uh get Yeah. if they're remote, we can uh get on a call with them or share a video on a call with them or share a video on a call with them or share a video with them that we've created. Like, with them that we've created. Like, with them that we've created. Like, here's the best way to film yourself on here's the best way to film yourself on here's the best way to film yourself on your phone if you're going to send us your phone if you're going to send us your phone if you're going to send us the video that we can put a compilation the video that we can put a compilation the video that we can put a compilation together, that kind of thing. So, we together, that kind of thing. So, we together, that kind of thing. So, we kind of coach them through uh doing it kind of coach them through uh doing it kind of coach them through uh doing it themselves. But we also have a video we themselves. But we also have a video we themselves. But we also have a video we send to everyone that's coming to our send to everyone that's coming to our send to everyone that's coming to our studio that tells them uh how to answer studio that tells them uh how to answer studio that tells them uh how to answer questions with context. Um what to wear questions with context. Um what to wear questions with context. Um what to wear and what not to wear because cameras and what not to wear because cameras and what not to wear because cameras don't like crazy patterns and things don't like crazy patterns and things don't like crazy patterns and things like that. like that. like that. » Don't look Troy in the eyes, » Don't look Troy in the eyes, » Don't look Troy in the eyes, » right? Don't look Troy in the eyes. What » right? Don't look Troy in the eyes. What » right? Don't look Troy in the eyes. What to do with your hands, you know, to do with your hands, you know, to do with your hands, you know, everybody does the everybody does the everybody does the » That's a actually probably the smartest » That's a actually probably the smartest » That's a actually probably the smartest thing on that list right there. That's thing on that list right there. That's thing on that list right there. That's always the weirdest always the weirdest always the weirdest » because everybody's about Ricky Bobby. » because everybody's about Ricky Bobby. » because everybody's about Ricky Bobby. What should I do with my hands? By the What should I do with my hands? By the What should I do with my hands? By the way, way, way, » yeah, » yeah, » yeah, » I don't. » I don't. » I don't. » We always tell people if you're a hand » We always tell people if you're a hand » We always tell people if you're a hand talker, talker, talker, » use your hands because the more they've » use your hands because the more they've » use your hands because the more they've done studies on it. So, the more you are done studies on it. So, the more you are done studies on it. So, the more you are yourself in front of the camera, the yourself in front of the camera, the yourself in front of the camera, the more trustworthy you come across. So, more trustworthy you come across. So, more trustworthy you come across. So, like I've been using my hands this whole like I've been using my hands this whole like I've been using my hands this whole time because I talk with my hands. I time because I talk with my hands. I time because I talk with my hands. I drive my wife crazy because I've moved drive my wife crazy because I've moved drive my wife crazy because I've moved my hands so much. my hands so much. my hands so much. » You've spilled a lot of drinks. » You've spilled a lot of drinks. » You've spilled a lot of drinks. » Yeah. Yes, I have. Um, but yeah, so just » Yeah. Yes, I have. Um, but yeah, so just » Yeah. Yes, I have. Um, but yeah, so just act natur as natural as possible. I know act natur as natural as possible. I know act natur as natural as possible. I know it's it's hard to do for a lot of it's it's hard to do for a lot of it's it's hard to do for a lot of people. They put the camera in front of people. They put the camera in front of people. They put the camera in front of your face like this and it's like, your face like this and it's like, your face like this and it's like, "Oh, what do I say?" "Oh, what do I say?" "Oh, what do I say?" » Well, the question format's the » Well, the question format's the » Well, the question format's the right way to do it. I I just learned a right way to do it. I I just learned a right way to do it. I I just learned a lot from that actually because that's a lot from that actually because that's a lot from that actually because that's a constant thing where constant thing where constant thing where » trying to figure out and then when you » trying to figure out and then when you » trying to figure out and then when you get the content you're like, "Ah, we get the content you're like, "Ah, we get the content you're like, "Ah, we didn't coach them well enough." But didn't coach them well enough." But didn't coach them well enough." But ideally, an interview style is the most ideally, an interview style is the most ideally, an interview style is the most authentic way to get a testimonial. Oh, authentic way to get a testimonial. Oh, authentic way to get a testimonial. Oh, yeah. yeah. yeah. » Like, I agree with that. That's really » Like, I agree with that. That's really » Like, I agree with that. That's really smart. Um, h how do people like trust smart. Um, h how do people like trust smart. Um, h how do people like trust that it's really a client? that it's really a client? that it's really a client? » Like these aren't just actors coming off » Like these aren't just actors coming off » Like these aren't just actors coming off the street. Like how do how do consumers the street. Like how do how do consumers the street. Like how do how do consumers really know, you know, or potential really know, you know, or potential really know, you know, or potential clients? clients? clients? » Yeah, that's a good question. I've never » Yeah, that's a good question. I've never » Yeah, that's a good question. I've never really even thought about that. really even thought about that. really even thought about that. » I think about it and I'm not even really » I think about it and I'm not even really » I think about it and I'm not even really a skeptic, but I always go like, well, a skeptic, but I always go like, well, a skeptic, but I always go like, well, you see these commercials, right? Or you see these commercials, right? Or you see these commercials, right? Or these attorney commercials or these attorney commercials or these attorney commercials or the » Oh, you know, you're like those are like » Oh, you know, you're like those are like » Oh, you know, you're like those are like obviously actors and then you scale it obviously actors and then you scale it obviously actors and then you scale it back. And I'm like, and especially now back. And I'm like, and especially now back. And I'm like, and especially now with like Fiverr and uh like you can get with like Fiverr and uh like you can get with like Fiverr and uh like you can get these paid video actors for whatever. these paid video actors for whatever. these paid video actors for whatever. » Yeah. Now with AI » Yeah. Now with AI » Yeah. Now with AI bring in a whole different thing of bring in a whole different thing of bring in a whole different thing of » Have you seen that software? The the one » Have you seen that software? The the one » Have you seen that software? The the one I've seen uh I was messing around with I've seen uh I was messing around with I've seen uh I was messing around with it and it basically is an AI software it and it basically is an AI software it and it basically is an AI software that generates customer testimonials that generates customer testimonials that generates customer testimonials with AI avatars. And it's with AI avatars. And it's with AI avatars. And it's » pretty dang good and bad. Like like it's » pretty dang good and bad. Like like it's » pretty dang good and bad. Like like it's not there yet in my opinion. not there yet in my opinion. not there yet in my opinion. » It'll get there though. » It'll get there though. » It'll get there though. » Oh, it will. Yeah. But talk about a » Oh, it will. Yeah. But talk about a » Oh, it will. Yeah. But talk about a trust cycle issue that is like trust cycle issue that is like trust cycle issue that is like » how's anyone ever going to know that you » how's anyone ever going to know that you » how's anyone ever going to know that you have all these fake customer have all these fake customer have all these fake customer testimonials? testimonials? testimonials? » I I think and I hope you'll be able to » I I think and I hope you'll be able to » I I think and I hope you'll be able to tell real from fake still even when it AI is real from fake still even when it AI is real from fake still even when it AI is that good. that good. that good. » I hope I hope you'll be able to » I hope I hope you'll be able to » I hope I hope you'll be able to » I Yeah, I don't know. That's pretty » I Yeah, I don't know. That's pretty » I Yeah, I don't know. That's pretty optimistic » right now. I don't I don't know. I'm a » right now. I don't I don't know. I'm a » right now. I don't I don't know. I'm a huge Star Wars fan and there are these huge Star Wars fan and there are these huge Star Wars fan and there are these uh YouTubers that are making all these uh YouTubers that are making all these uh YouTubers that are making all these Star Wars videos. They're they're Star Wars videos. They're they're Star Wars videos. They're they're actually uh special effects people that actually uh special effects people that actually uh special effects people that have left the industry because AI is have left the industry because AI is have left the industry because AI is kind of taking over the Hollywood kind of taking over the Hollywood kind of taking over the Hollywood industry. So, they've left Hollywood and industry. So, they've left Hollywood and industry. So, they've left Hollywood and they've started using they've started using they've started using well AI is just like a a piece of their well AI is just like a a piece of their well AI is just like a a piece of their tool belt, right? So, they're using AI, tool belt, right? So, they're using AI, tool belt, right? So, they're using AI, they're using special effects that they're using special effects that they're using special effects that they've learned and crafted over they've learned and crafted over they've learned and crafted over the years, and they're molding these things years, and they're molding these things years, and they're molding these things together to where they're creating these together to where they're creating these together to where they're creating these amazing videos that Disney hasn't taken amazing videos that Disney hasn't taken amazing videos that Disney hasn't taken them down because they're not 100% AI. them down because they're not 100% AI. them down because they're not 100% AI. They're special effects with AI. They're special effects with AI. They're special effects with AI. » Interesting. » Interesting. » Interesting. » And so, yeah, it's going to be crazy to » And so, yeah, it's going to be crazy to » And so, yeah, it's going to be crazy to see where all that goes. see where all that goes. see where all that goes. » Yeah. » Yeah. » Yeah. » With that industry, » With that industry, » With that industry, but they're amazing. But the one but they're amazing. But the one but they're amazing. But the one thing that's off about them is still the thing that's off about them is still the thing that's off about them is still the dialogue and the way AI the dialogue and the way AI the dialogue and the way AI just can't really nail the emotion with just can't really nail the emotion with just can't really nail the emotion with what they're saying. what they're saying. what they're saying. » Yeah. » Yeah. » Yeah. » So, and it's slow. They talk like this » So, and it's slow. They talk like this » So, and it's slow. They talk like this still kind, you know, kind of still kind, you know, kind of still kind, you know, kind of » robotic still. » robotic still. » robotic still. » Robotic for sure. » Robotic for sure. » Robotic for sure. » But I think in six months it'll it'll be » But I think in six months it'll it'll be » But I think in six months it'll it'll be better though. I mean, it's constantly better though. I mean, it's constantly better though. I mean, it's constantly getting better and better. getting better and better. getting better and better. at the core because I see and where I'm at the core because I see and where I'm at the core because I see and where I'm skeptical is you see a usergenerated ad, skeptical is you see a usergenerated ad, skeptical is you see a usergenerated ad, right? Where you have a customer right? Where you have a customer right? Where you have a customer testimonial ad for a product someone's testimonial ad for a product someone's testimonial ad for a product someone's selling online. I don't ever trust selling online. I don't ever trust selling online. I don't ever trust those. I never think they're and I've those. I never think they're and I've those. I never think they're and I've helped facilitate a lot of them that helped facilitate a lot of them that helped facilitate a lot of them that were real, were real, were real, » but then when I see them, I'm kind of » but then when I see them, I'm kind of » but then when I see them, I'm kind of like, ah, is this I don't know unless like, ah, is this I don't know unless like, ah, is this I don't know unless you know the person or the face, but you know the person or the face, but you know the person or the face, but then slip AI into this conversation then slip AI into this conversation then slip AI into this conversation like you're I I just I don't even know like you're I I just I don't even know like you're I I just I don't even know how you're going to start trusting how you're going to start trusting how you're going to start trusting reviews. Like, how are you going to reviews. Like, how are you going to reviews. Like, how are you going to block, you know, a thousand different block, you know, a thousand different block, you know, a thousand different bots leaving five star ratings on your bots leaving five star ratings on your bots leaving five star ratings on your product that can be easily product that can be easily product that can be easily » Yeah. manipulated? like trust. What I'm » Yeah. manipulated? like trust. What I'm » Yeah. manipulated? like trust. What I'm getting at, getting at, getting at, » trust is at risk here, Troy. » trust is at risk here, Troy. » trust is at risk here, Troy. » Oh, I I completely agree. » Oh, I I completely agree. » Oh, I I completely agree. » I think it's an interesting time to be » I think it's an interesting time to be » I think it's an interesting time to be in business and want to build trust in in business and want to build trust in in business and want to build trust in this » day and age. I think it's going to get » day and age. I think it's going to get » day and age. I think it's going to get » more difficult and I don't know how you » more difficult and I don't know how you » more difficult and I don't know how you talk about it even like talk about it even like talk about it even like » Yeah. » Yeah. » Yeah. » Like, yeah, you can't tell the » Like, yeah, you can't tell the » Like, yeah, you can't tell the difference, but I promise ours are real. difference, but I promise ours are real. difference, but I promise ours are real. We're not lying to you. Like, is it just We're not lying to you. Like, is it just We're not lying to you. Like, is it just like a statement? like a statement? like a statement? » Yeah. I mean, is is it going to push » Yeah. I mean, is is it going to push » Yeah. I mean, is is it going to push people to get more face to face, people to get more face to face, people to get more face to face, » right? » right? » right? » You know, I think it's going to have to. » You know, I think it's going to have to. » You know, I think it's going to have to. » Yeah. » Yeah. » Yeah. » Yeah, for sure. » Yeah, for sure. » Yeah, for sure. » Um, so talk about uh like looking ahead, » Um, so talk about uh like looking ahead, » Um, so talk about uh like looking ahead, we just talked about the AI side. we just talked about the AI side. we just talked about the AI side. Video as a whole has changed a lot. Um, Video as a whole has changed a lot. Um, Video as a whole has changed a lot. Um, we've seen videography change a lot. we've seen videography change a lot. we've seen videography change a lot. That's the core of your business, but That's the core of your business, but That's the core of your business, but the outcome of what you do is kind the outcome of what you do is kind the outcome of what you do is kind of beyond video, right? you build trust. of beyond video, right? you build trust. of beyond video, right? you build trust. Here's formats and content engines to Here's formats and content engines to Here's formats and content engines to build trust with potential clients. build trust with potential clients. build trust with potential clients. » Yeah. » Yeah. » Yeah. » Um or potential customers. » Um or potential customers. » Um or potential customers. What do you think video looks like uh What do you think video looks like uh What do you think video looks like uh for you as a videographer in the next 5 for you as a videographer in the next 5 for you as a videographer in the next 5 10 years with AI with iPhones and 10 years with AI with iPhones and 10 years with AI with iPhones and cinematic mode? Right. It's it's just cinematic mode? Right. It's it's just cinematic mode? Right. It's it's just it's changing really quick. Like it's changing really quick. Like it's changing really quick. Like photography changed photography changed photography changed » a lot. Right. A lot of industries I » a lot. Right. A lot of industries I » a lot. Right. A lot of industries I think get disrupted by improvements on think get disrupted by improvements on think get disrupted by improvements on phones. phones. phones. » Yeah. accessible » Yeah. accessible » Yeah. accessible uh accessible things and you're you're uh accessible things and you're you're uh accessible things and you're you're in the business side so it's affected in the business side so it's affected in the business side so it's affected differently but yeah next five let's go differently but yeah next five let's go differently but yeah next five let's go five years I won't go too far up five years I won't go too far up five years I won't go too far up » yeah 10 I couldn't even » yeah 10 I couldn't even » yeah 10 I couldn't even » no that's ridiculous honestly five is » no that's ridiculous honestly five is » no that's ridiculous honestly five is probably at the rate things are moving probably at the rate things are moving probably at the rate things are moving » yeah so next five years I » yeah so next five years I » yeah so next five years I I really think AI is gonna I really think AI is gonna I really think AI is gonna » mess this whole thing up honestly uh I » mess this whole thing up honestly uh I » mess this whole thing up honestly uh I still though I do think there will be uh still though I do think there will be uh still though I do think there will be uh a place for a place for a place for people behind the camera. Uh so we are people behind the camera. Uh so we are people behind the camera. Uh so we are focusing more on like uh live event focusing more on like uh live event focusing more on like uh live event video and customer video and customer video and customer based transaction type video where we're based transaction type video where we're based transaction type video where we're showing a product um but also with showing a product um but also with showing a product um but also with product stuff using AI generated product stuff using AI generated product stuff using AI generated material that maybe we can't get. So material that maybe we can't get. So material that maybe we can't get. So using it as a tool using it as a tool using it as a tool » alongside other things kind of like » alongside other things kind of like » alongside other things kind of like those Star Wars special effects guys are those Star Wars special effects guys are those Star Wars special effects guys are doing. You know, they're using AI, doing. You know, they're using AI, doing. You know, they're using AI, » but they're also using everything » but they're also using everything » but they're also using everything they've used in the past and just kind they've used in the past and just kind they've used in the past and just kind of molding them together. Um, so I think of molding them together. Um, so I think of molding them together. Um, so I think just using it as a tool would be will be just using it as a tool would be will be just using it as a tool would be will be well. But yeah, I I honestly in five well. But yeah, I I honestly in five well. But yeah, I I honestly in five years I mean I I think live event video years I mean I I think live event video years I mean I I think live event video is not going to go away. Yeah, is not going to go away. Yeah, is not going to go away. Yeah, » I think podcasts are still going to be a » I think podcasts are still going to be a » I think podcasts are still going to be a thing because people want to hear from thing because people want to hear from thing because people want to hear from people and I think that's the biggest people and I think that's the biggest people and I think that's the biggest thing to to do moving forward is just thing to to do moving forward is just thing to to do moving forward is just have people have people have people » I love that » I love that » I love that » engaging with people. » engaging with people. » engaging with people. » We still believe people will be behind » We still believe people will be behind » We still believe people will be behind cameras. cameras. cameras. » Yeah. » Yeah. » Yeah. » Or in front of cameras. Both both sides. » Or in front of cameras. Both both sides. » Or in front of cameras. Both both sides. » Yeah. Both sides. Yeah. Hopefully. » Yeah. Both sides. Yeah. Hopefully. » Yeah. Both sides. Yeah. Hopefully. » I'm imagining the first time I run a » I'm imagining the first time I run a » I'm imagining the first time I run a camera, I'm behind it. Well, it didn't camera, I'm behind it. Well, it didn't camera, I'm behind it. Well, it didn't capture me at all. capture me at all. capture me at all. » Yeah. » Yeah. » Yeah. » Yeah. Now, that's a really tough » Yeah. Now, that's a really tough » Yeah. Now, that's a really tough question for me to answer just cuz question for me to answer just cuz question for me to answer just cuz » well, it's already changed so much and » well, it's already changed so much and » well, it's already changed so much and you talk about weddings, right? you talk about weddings, right? you talk about weddings, right? Um, wedding photography videography has Um, wedding photography videography has Um, wedding photography videography has changed a lot because of accessibility changed a lot because of accessibility changed a lot because of accessibility now and uh family photos like annual now and uh family photos like annual now and uh family photos like annual family photos have changed a lot. You family photos have changed a lot. You family photos have changed a lot. You know, there's I think know, there's I think know, there's I think » Yeah, » Yeah, » Yeah, » you could probably argue there's a lot » you could probably argue there's a lot » you could probably argue there's a lot of people that take their Christmas of people that take their Christmas of people that take their Christmas photo with an iPhone now. photo with an iPhone now. photo with an iPhone now. » Oh, yeah. » Oh, yeah. » Oh, yeah. » Right. And they used to hire a » Right. And they used to hire a » Right. And they used to hire a photographer for that. photographer for that. photographer for that. » Yeah. Um, so from yeah, that » Yeah. Um, so from yeah, that » Yeah. Um, so from yeah, that professional added value that becomes uh professional added value that becomes uh professional added value that becomes uh retail, I don't I don't know the right retail, I don't I don't know the right retail, I don't I don't know the right word, but it's now offtheshelf. word, but it's now offtheshelf. word, but it's now offtheshelf. » Yeah. » Yeah. » Yeah. » DIY. » DIY. » DIY. » Yeah, it's a DIY thing. Yeah. » Yeah, it's a DIY thing. Yeah. » Yeah, it's a DIY thing. Yeah. » Yeah. Um, but I I do think on the » Yeah. Um, but I I do think on the » Yeah. Um, but I I do think on the businessto business side, you're businessto business side, you're businessto business side, you're correct. I think people need help with correct. I think people need help with correct. I think people need help with storytelling. I think people need help storytelling. I think people need help storytelling. I think people need help with identifying what to film, and that with identifying what to film, and that with identifying what to film, and that stresses business owners out. stresses business owners out. stresses business owners out. » Yeah. Um, what's your favorite like your » Yeah. Um, what's your favorite like your » Yeah. Um, what's your favorite like your ideal uh client today that you're ideal uh client today that you're ideal uh client today that you're looking for in your business? Um, is looking for in your business? Um, is looking for in your business? Um, is there a certain niche of business as as there a certain niche of business as as there a certain niche of business as as a business videographer, podcast studio? a business videographer, podcast studio? a business videographer, podcast studio? Does it matter what business they're in? Does it matter what business they're in? Does it matter what business they're in? » Uh, it doesn't really matter to us. We » Uh, it doesn't really matter to us. We » Uh, it doesn't really matter to us. We tend to help out tend to help out tend to help out um indust like construction industries. um indust like construction industries. um indust like construction industries. We've done a lot of training videos and We've done a lot of training videos and We've done a lot of training videos and in-house type uh what's the word I'm in-house type uh what's the word I'm in-house type uh what's the word I'm looking for? Like a catalog of videos. looking for? Like a catalog of videos. looking for? Like a catalog of videos. Gotcha. Yeah. Gotcha. Yeah. Gotcha. Yeah. » Uh that they when they » Uh that they when they » Uh that they when they » training modules. » training modules. » training modules. » Yeah. So like when they onboard an » Yeah. So like when they onboard an » Yeah. So like when they onboard an employee, they sit down, they watch employee, they sit down, they watch employee, they sit down, they watch these training videos to know what their these training videos to know what their these training videos to know what their job's about, right? So we we do a lot of job's about, right? So we we do a lot of job's about, right? So we we do a lot of that in the construction realm. Um but that in the construction realm. Um but that in the construction realm. Um but we also work with a lot of churches. Uh, we also work with a lot of churches. Uh, we also work with a lot of churches. Uh, a lot of churches doing their, you know, a lot of churches doing their, you know, a lot of churches doing their, you know, their Christmas videos, their Easter their Christmas videos, their Easter their Christmas videos, their Easter videos, summer vac VBS type videos, videos, summer vac VBS type videos, videos, summer vac VBS type videos, those types of things. those types of things. those types of things. » Event coverage, too. » Event coverage, too. » Event coverage, too. » Yeah. Event coverage and to help uh help » Yeah. Event coverage and to help uh help » Yeah. Event coverage and to help uh help churches keep uh things cohesive, right? churches keep uh things cohesive, right? churches keep uh things cohesive, right? because a lot of churches and I've because a lot of churches and I've because a lot of churches and I've volunteered uh for different churches volunteered uh for different churches volunteered uh for different churches that I've been to to be on the media that I've been to to be on the media that I've been to to be on the media team and the production team and when team and the production team and when team and the production team and when you get a bunch of heads in there like you get a bunch of heads in there like you get a bunch of heads in there like that it it doesn't stay like it doesn't that it it doesn't stay like it doesn't that it it doesn't stay like it doesn't really stay on brand and so Trussle really stay on brand and so Trussle really stay on brand and so Trussle Media comes in and helps them stay on Media comes in and helps them stay on Media comes in and helps them stay on brand with their logo and colors and brand with their logo and colors and brand with their logo and colors and format and different things and so yeah format and different things and so yeah format and different things and so yeah we've we've helped a lot of churches we've we've helped a lot of churches we've we've helped a lot of churches here in the past couple years do that so here in the past couple years do that so here in the past couple years do that so » love it. Yeah, it's good work. Uh, last » love it. Yeah, it's good work. Uh, last » love it. Yeah, it's good work. Uh, last question. Uh, on the podcast topic. Uh, question. Uh, on the podcast topic. Uh, question. Uh, on the podcast topic. Uh, what can we do better on this what can we do better on this what can we do better on this podcast? Roast us right here now. This podcast? Roast us right here now. This podcast? Roast us right here now. This your opportunity. your opportunity. your opportunity. » I I don't know. I think » I I don't know. I think » I I don't know. I think » tell the people what they want to hear. » tell the people what they want to hear. » tell the people what they want to hear. » You got good uplighting. Good. Uh, you » You got good uplighting. Good. Uh, you » You got good uplighting. Good. Uh, you got Form Energy back there. You got a got Form Energy back there. You got a got Form Energy back there. You got a sponsor. So, that's good. sponsor. So, that's good. sponsor. So, that's good. » Uh, shout out to Form Energy. » Uh, shout out to Form Energy. » Uh, shout out to Form Energy. » Zero sugar, 200 milligrams of caffeine. » Zero sugar, 200 milligrams of caffeine. » Zero sugar, 200 milligrams of caffeine. I think that's enough caffeine. I I do I think that's enough caffeine. I I do I think that's enough caffeine. I I do one in two episodes, you know, so I know one in two episodes, you know, so I know one in two episodes, you know, so I know once I get to about halfway, I got to once I get to about halfway, I got to once I get to about halfway, I got to stop. stop. stop. » Yeah, there you go. I drink I drank some » Yeah, there you go. I drink I drank some » Yeah, there you go. I drink I drank some coffee on the way here. I don't know how coffee on the way here. I don't know how coffee on the way here. I don't know how much caffeine it had in it, much caffeine it had in it, much caffeine it had in it, » right? » right? » right? » But I don't know. I think you're doing » But I don't know. I think you're doing » But I don't know. I think you're doing everything right. It's lit well. It everything right. It's lit well. It everything right. It's lit well. It sounds good. You're cutting it up in sounds good. You're cutting it up in sounds good. You're cutting it up in reels. You're having good conversations reels. You're having good conversations reels. You're having good conversations with people with people with people » and they're all different conversations. » and they're all different conversations. » and they're all different conversations. You're just Yeah. And that's what I like You're just Yeah. And that's what I like You're just Yeah. And that's what I like about yours. You never kind of know what about yours. You never kind of know what about yours. You never kind of know what you're going to get. you're going to get. you're going to get. » Is that good or is that bad? Should it » Is that good or is that bad? Should it » Is that good or is that bad? Should it be more focused or is it too broad? be more focused or is it too broad? be more focused or is it too broad? » I think your focus is people of El Dredo » I think your focus is people of El Dredo » I think your focus is people of El Dredo Witchaw. So, Witchaw. So, Witchaw. So, » sure. » sure. » sure. » Did I say that right? El Dao or do you » Did I say that right? El Dao or do you » Did I say that right? El Dao or do you all say Elorado? all say Elorado? all say Elorado? » No, you're right. Yeah, we say it wrong. » No, you're right. Yeah, we say it wrong. » No, you're right. Yeah, we say it wrong. Of the There's like three or four Of the There's like three or four Of the There's like three or four Elderos in the country and the rest are Elderos in the country and the rest are Elderos in the country and the rest are El Dorado. El Dorado. El Dorado. » Oh, okay. » Oh, okay. » Oh, okay. » We're one of the three or four. » We're one of the three or four. » We're one of the three or four. » Elder. Good. I said it right. I said it » Elder. Good. I said it right. I said it » Elder. Good. I said it right. I said it with the southern draw. with the southern draw. with the southern draw. » Yeah, you did. You did good. Yeah. Yeah. » Yeah, you did. You did good. Yeah. Yeah. » Yeah, you did. You did good. Yeah. Yeah. » Yeah. So, no, I think y'all are doing » Yeah. So, no, I think y'all are doing » Yeah. So, no, I think y'all are doing everything right, man. everything right, man. everything right, man. » Yeah. Well, that's a good takeaway. uh » Yeah. Well, that's a good takeaway. uh » Yeah. Well, that's a good takeaway. uh uh feedback, especially the uh your uh feedback, especially the uh your uh feedback, especially the uh your assumption of it's Elorado Witchaw area. assumption of it's Elorado Witchaw area. assumption of it's Elorado Witchaw area. That's probably the most interesting That's probably the most interesting That's probably the most interesting » feedback I've heard right there » feedback I've heard right there » feedback I've heard right there actually. Like it's focused on people in actually. Like it's focused on people in actually. Like it's focused on people in that area that area that area » and I think people like that. Um this is » and I think people like that. Um this is » and I think people like that. Um this is not us guaranteeing that is the not us guaranteeing that is the not us guaranteeing that is the case. Uh I will say so. case. Uh I will say so. case. Uh I will say so. » Yeah, you might have some » Yeah, you might have some » Yeah, you might have some » when we bring someone that's not local, » when we bring someone that's not local, » when we bring someone that's not local, which is about to happen very soon. Uh which is about to happen very soon. Uh which is about to happen very soon. Uh don't be mad. We're not, you know, don't be mad. We're not, you know, don't be mad. We're not, you know, trying to bring in the competition. No, trying to bring in the competition. No, trying to bring in the competition. No, I think you should definitely branch out I think you should definitely branch out I think you should definitely branch out because I mean podcasts, they're global, because I mean podcasts, they're global, because I mean podcasts, they're global, right? right? right? » Sure. » Sure. » Sure. » And uh with Hard-headed, we had people » And uh with Hard-headed, we had people » And uh with Hard-headed, we had people remote. Uh we had about seven or eight remote. Uh we had about seven or eight remote. Uh we had about seven or eight remote guests on there. They just bring remote guests on there. They just bring remote guests on there. They just bring a different a different a different » uh especially if it's on topic, you » uh especially if it's on topic, you » uh especially if it's on topic, you know, they just bring a different know, they just bring a different know, they just bring a different element to what you've already been element to what you've already been element to what you've already been producing. So, I think it's good producing. So, I think it's good producing. So, I think it's good » for sure. No, appreciate you everything » for sure. No, appreciate you everything » for sure. No, appreciate you everything you're doing. Uh we'll post your info, you're doing. Uh we'll post your info, you're doing. Uh we'll post your info, guys. Go follow Trussell Media on all guys. Go follow Trussell Media on all guys. Go follow Trussell Media on all the platforms and Strategic Motion, the platforms and Strategic Motion, the platforms and Strategic Motion, which is which is which is » it's not terribly old. I mean, it's » it's not terribly old. I mean, it's » it's not terribly old. I mean, it's pretty new, right? pretty new, right? pretty new, right? » I think we I've only got eight or nine » I think we I've only got eight or nine » I think we I've only got eight or nine episodes out and we release one every episodes out and we release one every episodes out and we release one every two weeks. So, two weeks. So, two weeks. So, » yeah. So, it's pretty fresh. So, go » yeah. So, it's pretty fresh. So, go » yeah. So, it's pretty fresh. So, go follow that. Uh I was his guest, so you follow that. Uh I was his guest, so you follow that. Uh I was his guest, so you can go listen to that episode. can go listen to that episode. can go listen to that episode. » Listen to other ones. Don't judge it by » Listen to other ones. Don't judge it by » Listen to other ones. Don't judge it by my episode. Um, but no, really my episode. Um, but no, really my episode. Um, but no, really appreciate everything you're doing and appreciate everything you're doing and appreciate everything you're doing and uh your quality of work and how much you uh your quality of work and how much you uh your quality of work and how much you genuinely care in the little time I've genuinely care in the little time I've genuinely care in the little time I've known you. You known you. You known you. You » you care a lot about the end product » you care a lot about the end product » you care a lot about the end product and more importantly the person that and more importantly the person that and more importantly the person that you're working for. Um, absolutely. you're working for. Um, absolutely. you're working for. Um, absolutely. You're the guy to work with and I'm You're the guy to work with and I'm You're the guy to work with and I'm excited to keep sending people your way. excited to keep sending people your way. excited to keep sending people your way. So, if you're ready to start podcast, So, if you're ready to start podcast, So, if you're ready to start podcast, just do it. You heard it here from Troy just do it. You heard it here from Troy just do it. You heard it here from Troy and connect with Troy. He'd love to and connect with Troy. He'd love to and connect with Troy. He'd love to consult talk to He's already given us a consult talk to He's already given us a consult talk to He's already given us a lot of great advice um with us doing all lot of great advice um with us doing all lot of great advice um with us doing all this. But yeah, thanks for coming on. this. But yeah, thanks for coming on. this. But yeah, thanks for coming on. » Yeah, thanks for having me, Sam. » Yeah, thanks for having me, Sam. » Yeah, thanks for having me, Sam. » Fun. Appreciate you. » Fun. Appreciate you. » Fun. Appreciate you. » All right. Thanks, brother. ---