Athlete to AI Founder: Miguel Johns on Milton AI, Coaching & Entrepreneurship | Ep 25

Thanks for making the journey. Thanks for making the journey. » Yeah, always. » Yeah, always. » Yeah, always. » You take the turn, Pike. » You take the turn, Pike. » You take the turn, Pike. » I did. I did. And it's funny because » I did. I did. And it's funny because » I did. I did. And it's funny because Witchaw now has like two exits right Witchaw now has like two exits right Witchaw now has like two exits right next to each other because they built to next to each other because they built to next to each other because they built to go to Kansas City. It used to just be go to Kansas City. It used to just be go to Kansas City. It used to just be the K96 one. the K96 one. the K96 one. » Uh, and so it still confuses me. But » Uh, and so it still confuses me. But » Uh, and so it still confuses me. But luckily, you can go you can miss it, get luckily, you can go you can miss it, get luckily, you can go you can miss it, get on K96 like 100 feet later and then just on K96 like 100 feet later and then just on K96 like 100 feet later and then just loop right back around loop right back around loop right back around » and then get back off. Yeah. Yeah. I'm » and then get back off. Yeah. Yeah. I'm » and then get back off. Yeah. Yeah. I'm still getting used to that, too. I never still getting used to that, too. I never still getting used to that, too. I never know which way's faster. I'm so used to know which way's faster. I'm so used to know which way's faster. I'm so used to exiting at Chipotle there. grab my exiting at Chipotle there. grab my exiting at Chipotle there. grab my burrito, then go down a little farther burrito, then go down a little farther burrito, then go down a little farther and get on the turn bike. and get on the turn bike. and get on the turn bike. » Yeah. Yeah. It's a little bit confusing » Yeah. Yeah. It's a little bit confusing » Yeah. Yeah. It's a little bit confusing just because I'm so used to the old just because I'm so used to the old just because I'm so used to the old highway. But, uh, when I come into town highway. But, uh, when I come into town highway. But, uh, when I come into town now from Kansas City, cuz now it you now from Kansas City, cuz now it you now from Kansas City, cuz now it you don't have to you used to have to take don't have to you used to have to take don't have to you used to have to take the exit, go through the turnpike, get the exit, go through the turnpike, get the exit, go through the turnpike, get off on like web and these types of off on like web and these types of off on like web and these types of things. Now, you just get right on and things. Now, you just get right on and things. Now, you just get right on and it leads right to the highway going it leads right to the highway going it leads right to the highway going west. Yeah. Uh, so that's still a little west. Yeah. Uh, so that's still a little west. Yeah. Uh, so that's still a little confusing, but way faster. confusing, but way faster. confusing, but way faster. » Yeah. Yeah. This is Kansas talk » Yeah. Yeah. This is Kansas talk » Yeah. Yeah. This is Kansas talk everybody because you know in Kansas everybody because you know in Kansas everybody because you know in Kansas there's no traffic. So yeah, there's no traffic. So yeah, there's no traffic. So yeah, » but we still talk about you know driving » but we still talk about you know driving » but we still talk about you know driving and directions. and directions. and directions. » What's the best way to get here? Well, » What's the best way to get here? Well, » What's the best way to get here? Well, there's you know sometimes four cars at there's you know sometimes four cars at there's you know sometimes four cars at this stoplight. So you probably want to this stoplight. So you probably want to this stoplight. So you probably want to go this way. go this way. go this way. » Yep. » Yep. » Yep. » If if there's literally any stoppage on » If if there's literally any stoppage on » If if there's literally any stoppage on Kellogg. I'm just Kellogg. I'm just Kellogg. I'm just » Oh, it's like a whole big deal. Yeah. We » Oh, it's like a whole big deal. Yeah. We » Oh, it's like a whole big deal. Yeah. We went to Dallas for Thanksgiving went to Dallas for Thanksgiving went to Dallas for Thanksgiving » and leaving Dallas we got stuck in a » and leaving Dallas we got stuck in a » and leaving Dallas we got stuck in a 2-hour traffic jam. So, it took two 2-hour traffic jam. So, it took two 2-hour traffic jam. So, it took two hours to exit the city and it reminded hours to exit the city and it reminded hours to exit the city and it reminded me how much I love Kansas. me how much I love Kansas. me how much I love Kansas. » Yes. Perfect. » Yes. Perfect. » Yes. Perfect. » All right, guys. I'm Sam McVey, the host » All right, guys. I'm Sam McVey, the host » All right, guys. I'm Sam McVey, the host of the Killer Growth podcast, and today of the Killer Growth podcast, and today of the Killer Growth podcast, and today I have Miguel John with Milton AI. I have Miguel John with Milton AI. I have Miguel John with Milton AI. » Yep. Thank you. » Yep. Thank you. » Yep. Thank you. » Yeah. Thanks for being here. Um, I don't » Yeah. Thanks for being here. Um, I don't » Yeah. Thanks for being here. Um, I don't know if you've heard an episode, but we know if you've heard an episode, but we know if you've heard an episode, but we start real easy. Love to hear your story start real easy. Love to hear your story start real easy. Love to hear your story from wherever you want to start to what from wherever you want to start to what from wherever you want to start to what brought you to Milton AI. brought you to Milton AI. brought you to Milton AI. » Yeah. Yeah. Um, man, it's I'm been an » Yeah. Yeah. Um, man, it's I'm been an » Yeah. Yeah. Um, man, it's I'm been an entrepreneur now for 10 years. Even entrepreneur now for 10 years. Even entrepreneur now for 10 years. Even though when I think about growing up and though when I think about growing up and though when I think about growing up and just little experiences you go through just little experiences you go through just little experiences you go through as a kid, I realized I had as a kid, I realized I had as a kid, I realized I had entrepreneurial tendencies way back. And entrepreneurial tendencies way back. And entrepreneurial tendencies way back. And my grandfather on my mom's side was a my grandfather on my mom's side was a my grandfather on my mom's side was a true uh true bread entrepreneur. Cool. uh true bread entrepreneur. Cool. uh true bread entrepreneur. Cool. » So, he used to work at a manufacturing » So, he used to work at a manufacturing » So, he used to work at a manufacturing plant. He would make tacos in the plant. He would make tacos in the plant. He would make tacos in the morning, bring dozens of tacos to work, morning, bring dozens of tacos to work, morning, bring dozens of tacos to work, sell them for lunch, come home, call me sell them for lunch, come home, call me sell them for lunch, come home, call me up, we'd go mow lawns, make some extra up, we'd go mow lawns, make some extra up, we'd go mow lawns, make some extra money there. So, he was always doing money there. So, he was always doing money there. So, he was always doing entrepreneurial things. some good ideas, entrepreneurial things. some good ideas, entrepreneurial things. some good ideas, some terrible ideas, but that's the way some terrible ideas, but that's the way some terrible ideas, but that's the way it goes. And uh then when I got to it goes. And uh then when I got to it goes. And uh then when I got to college, I was playing college football, college, I was playing college football, college, I was playing college football, had an injury, ended my football career, had an injury, ended my football career, had an injury, ended my football career, and as I'm sure all athletes go through and as I'm sure all athletes go through and as I'm sure all athletes go through at some point, whether it's in middle at some point, whether it's in middle at some point, whether it's in middle school or you're playing college, um you school or you're playing college, um you school or you're playing college, um you come to the reality that this isn't come to the reality that this isn't come to the reality that this isn't forever. And so that led me down a dark forever. And so that led me down a dark forever. And so that led me down a dark night of the soul trying to figure out night of the soul trying to figure out night of the soul trying to figure out what I'm going to do next. I had a crazy what I'm going to do next. I had a crazy what I'm going to do next. I had a crazy couple things happen just couple things happen just couple things happen just simultaneously. Um, while I was open to simultaneously. Um, while I was open to simultaneously. Um, while I was open to this idea of new things, I was already this idea of new things, I was already this idea of new things, I was already getting my degree in exercise science, getting my degree in exercise science, getting my degree in exercise science, which is like, um, if you don't want to which is like, um, if you don't want to which is like, um, if you don't want to be a medical doctor, but you still want be a medical doctor, but you still want be a medical doctor, but you still want to be involved in health, exercise to be involved in health, exercise to be involved in health, exercise science and exercise physiology are is a science and exercise physiology are is a science and exercise physiology are is a good route to go. Uh, because you can good route to go. Uh, because you can good route to go. Uh, because you can help people before they get to the help people before they get to the help people before they get to the hospital. And, uh, I had a couple hospital. And, uh, I had a couple hospital. And, uh, I had a couple friends on the football team who were friends on the football team who were friends on the football team who were doing things that I didn't recognize. doing things that I didn't recognize. doing things that I didn't recognize. They're on social media, they're They're on social media, they're They're on social media, they're promoting products, they're talking promoting products, they're talking promoting products, they're talking about their own business, and that was a about their own business, and that was a about their own business, and that was a foreign concept to me really. And, uh, foreign concept to me really. And, uh, foreign concept to me really. And, uh, that sparked some ideas. Then I took a that sparked some ideas. Then I took a that sparked some ideas. Then I took a little vacation thanks to my little vacation thanks to my little vacation thanks to my brother-in-law. Uh he took me out to Key brother-in-law. Uh he took me out to Key brother-in-law. Uh he took me out to Key West. That was my first real vacation of West. That was my first real vacation of West. That was my first real vacation of my entire life. Uh so growing up being my entire life. Uh so growing up being my entire life. Uh so growing up being an athlete, the travel that we did was an athlete, the travel that we did was an athlete, the travel that we did was all around sports. So okay, we got a all around sports. So okay, we got a all around sports. So okay, we got a track meet in St. Louis. We're going on track meet in St. Louis. We're going on track meet in St. Louis. We're going on vacation. Right. Sure. vacation. Right. Sure. vacation. Right. Sure. » And so then when I went to Key West, I » And so then when I went to Key West, I » And so then when I went to Key West, I was like, people do this regularly? was like, people do this regularly? was like, people do this regularly? What's going on here? And I met this guy What's going on here? And I met this guy What's going on here? And I met this guy down at the bar and he was started down at the bar and he was started down at the bar and he was started talking about entrepreneurship and how talking about entrepreneurship and how talking about entrepreneurship and how he owned businesses and that's how he he owned businesses and that's how he he owned businesses and that's how he was able to bring his family and all was able to bring his family and all was able to bring his family and all these things. And so the whole flight these things. And so the whole flight these things. And so the whole flight home I'm like what is entrepreneurship? home I'm like what is entrepreneurship? home I'm like what is entrepreneurship? I'm binge watching YouTube videos. I'm I'm binge watching YouTube videos. I'm I'm binge watching YouTube videos. I'm watching Gary Vee in his early days and watching Gary Vee in his early days and watching Gary Vee in his early days and just like absorbing everything I can. It just like absorbing everything I can. It just like absorbing everything I can. It just so happened as soon as I got back just so happened as soon as I got back just so happened as soon as I got back for the next semester of school, one of for the next semester of school, one of for the next semester of school, one of my professors in this class, chronic my professors in this class, chronic my professors in this class, chronic disease prevention and management, disease prevention and management, disease prevention and management, showed us this documentary. And it was showed us this documentary. And it was showed us this documentary. And it was all about the health care system and all about the health care system and all about the health care system and about how people are getting worse. about how people are getting worse. about how people are getting worse. Doctors are burning out. We feed people Doctors are burning out. We feed people Doctors are burning out. We feed people medications when they're already sick medications when they're already sick medications when they're already sick and it's just not working. And we're and it's just not working. And we're and it's just not working. And we're wasting all this money on health care. wasting all this money on health care. wasting all this money on health care. And in the US, if you lose a limb and And in the US, if you lose a limb and And in the US, if you lose a limb and you need to go to the hospital, the US you need to go to the hospital, the US you need to go to the hospital, the US is the best healthcare in the world. If is the best healthcare in the world. If is the best healthcare in the world. If you've got something like diabetes and you've got something like diabetes and you've got something like diabetes and you're diagnosed in your 40s, then the you're diagnosed in your 40s, then the you're diagnosed in your 40s, then the US is the worst healthare system in the US is the worst healthare system in the US is the worst healthare system in the world because they don't have time for world because they don't have time for world because they don't have time for you and they're just going to give you and they're just going to give you and they're just going to give you medication until you come back when medication until you come back when medication until you come back when you're 65 and got to go to the hospital. you're 65 and got to go to the hospital. you're 65 and got to go to the hospital. And so that just reached out to the And so that just reached out to the And so that just reached out to the screen, grabbed me by the heart and was screen, grabbed me by the heart and was screen, grabbed me by the heart and was like, "This is what you're going to work like, "This is what you're going to work like, "This is what you're going to work on." Uh so yeah, that uh many little on." Uh so yeah, that uh many little on." Uh so yeah, that uh many little things led me to jour starting the things led me to jour starting the things led me to jour starting the journey. And as you know, it's funny journey. And as you know, it's funny journey. And as you know, it's funny because everybody cheers you on. Okay, because everybody cheers you on. Okay, because everybody cheers you on. Okay, you're going to go be an entrepreneur you're going to go be an entrepreneur you're going to go be an entrepreneur and you almost have like this and you almost have like this and you almost have like this celebration like, "All right, we're celebration like, "All right, we're celebration like, "All right, we're launching. We're doing something." What launching. We're doing something." What launching. We're doing something." What you don't realize when you start is you don't realize when you start is you don't realize when you start is you're with your village and they're all you're with your village and they're all you're with your village and they're all cheering you on just for you to go walk cheering you on just for you to go walk cheering you on just for you to go walk into this forest that's dark with into this forest that's dark with into this forest that's dark with monsters and all sorts of things in monsters and all sorts of things in monsters and all sorts of things in it and you're cheering thinking, "I'm it and you're cheering thinking, "I'm it and you're cheering thinking, "I'm doing it. Let's go." And then you take doing it. Let's go." And then you take doing it. Let's go." And then you take one step in and realize everything in one step in and realize everything in one step in and realize everything in there is trying to eat you. there is trying to eat you. there is trying to eat you. » I'm just a snack. Yeah, » I'm just a snack. Yeah, » I'm just a snack. Yeah, » that's a great that's a great analogy. » that's a great that's a great analogy. » that's a great that's a great analogy. Probably the best one I've ever heard. Probably the best one I've ever heard. Probably the best one I've ever heard. » Yeah, that's perfect. » Yeah, that's perfect. » Yeah, that's perfect. » Yeah. So, now I'm here talking to you. » Yeah. So, now I'm here talking to you. » Yeah. So, now I'm here talking to you. Now, here we are. Now, here we are. Now, here we are. » There's another 10 years that led to » There's another 10 years that led to » There's another 10 years that led to Milton, but right, Milton, but right, Milton, but right, » yeah, that's how I got started in » yeah, that's how I got started in » yeah, that's how I got started in entrepreneurship. entrepreneurship. entrepreneurship. » Yeah, that's cool. Uh, athletic career » Yeah, that's cool. Uh, athletic career » Yeah, that's cool. Uh, athletic career ended, ended, ended, » got inspired by fellow on a trip, but » got inspired by fellow on a trip, but » got inspired by fellow on a trip, but that's I've not heard that. That's cool. that's I've not heard that. That's cool. that's I've not heard that. That's cool. » Yeah, » Yeah, » Yeah, » that's a that's a great beginning to a » that's a that's a great beginning to a » that's a that's a great beginning to a you know, very tough business. Yeah. you know, very tough business. Yeah. you know, very tough business. Yeah. » Entrepreneur. » Entrepreneur. » Entrepreneur. » Yeah. He made it seem so awesome. He was » Yeah. He made it seem so awesome. He was » Yeah. He made it seem so awesome. He was in He was in a whole different state. He in He was in a whole different state. He in He was in a whole different state. He was 25 years deep and he's like, if you was 25 years deep and he's like, if you was 25 years deep and he's like, if you just stick with it this long, then maybe just stick with it this long, then maybe just stick with it this long, then maybe this could be you. Yeah. Right. Exactly. this could be you. Yeah. Right. Exactly. this could be you. Yeah. Right. Exactly. Yeah. You didn't tell me how long Yeah. You didn't tell me how long Yeah. You didn't tell me how long though. though. though. » He didn't tell me. He always missed that » He didn't tell me. He always missed that » He didn't tell me. He always missed that part. part. part. » Yeah. » Yeah. » Yeah. » Didn't tell me about the bad days. » Didn't tell me about the bad days. » Didn't tell me about the bad days. » Yeah. Not at all. » Yeah. Not at all. » Yeah. Not at all. » Uh so yeah, let's let's jump into the » Uh so yeah, let's let's jump into the » Uh so yeah, let's let's jump into the first thing. And the first time I met first thing. And the first time I met first thing. And the first time I met you was at 1 Million Cups. you was at 1 Million Cups. you was at 1 Million Cups. » Yeah. Um, so you leave Emporia, » Yeah. Um, so you leave Emporia, » Yeah. Um, so you leave Emporia, uh, or started in college. Your first uh, or started in college. Your first uh, or started in college. Your first business idea, correct? business idea, correct? business idea, correct? » So, I was at Emporia State first. That's » So, I was at Emporia State first. That's » So, I was at Emporia State first. That's where I was playing football and running where I was playing football and running where I was playing football and running track. Yeah. I left Emporia, went to track. Yeah. I left Emporia, went to track. Yeah. I left Emporia, went to Hutch Community College, which is, Hutch Community College, which is, Hutch Community College, which is, what's funny is my Hutch Community what's funny is my Hutch Community what's funny is my Hutch Community College team was like the best athletes College team was like the best athletes College team was like the best athletes I've ever played with. Oh, yeah. Because I've ever played with. Oh, yeah. Because I've ever played with. Oh, yeah. Because there's a lot of guys there who ended up there's a lot of guys there who ended up there's a lot of guys there who ended up going to Alabama and George and going to Alabama and George and going to Alabama and George and Tennessee and then on to the NFL. Tennessee and then on to the NFL. Tennessee and then on to the NFL. » Great. » Great. » Great. » Yeah. And then I went to Indiana State » Yeah. And then I went to Indiana State » Yeah. And then I went to Indiana State after that and that's where I started uh after that and that's where I started uh after that and that's where I started uh learning about I was getting my degree learning about I was getting my degree learning about I was getting my degree in exercise science which also is in exercise science which also is in exercise science which also is inspired by my family. So a lot of inspired by my family. So a lot of inspired by my family. So a lot of people with diabetes in my family um people with diabetes in my family um people with diabetes in my family um people have died from diabetes people have died from diabetes people have died from diabetes complications like renal failure and complications like renal failure and complications like renal failure and heart disease. And so that drove me into heart disease. And so that drove me into heart disease. And so that drove me into exercise science. I see that documentary exercise science. I see that documentary exercise science. I see that documentary and then I go into my back to my dorm and then I go into my back to my dorm and then I go into my back to my dorm room apartment and just YouTube. From room apartment and just YouTube. From room apartment and just YouTube. From then out I gave up ESPN. I gave up video then out I gave up ESPN. I gave up video then out I gave up ESPN. I gave up video games and Netflix. I was just all about games and Netflix. I was just all about games and Netflix. I was just all about entrepreneurship. So, I did launch my entrepreneurship. So, I did launch my entrepreneurship. So, I did launch my first company, KingFit, while still in first company, KingFit, while still in first company, KingFit, while still in my Yep. still in my college dorm. And it my Yep. still in my college dorm. And it my Yep. still in my college dorm. And it was just with college buddies, and we was just with college buddies, and we was just with college buddies, and we had no idea what we were doing, but uh had no idea what we were doing, but uh had no idea what we were doing, but uh we were doing something. we were doing something. we were doing something. » Yeah. And so, you came uh back to » Yeah. And so, you came uh back to » Yeah. And so, you came uh back to Witchaw. This is where you launched Witchaw. This is where you launched Witchaw. This is where you launched Kingfitit. Tell us what Kingfit was. Kingfitit. Tell us what Kingfit was. Kingfitit. Tell us what Kingfit was. » Yeah. So, I moved back to Witchaw. I was » Yeah. So, I moved back to Witchaw. I was » Yeah. So, I moved back to Witchaw. I was fortunate enough to get a job at a fortunate enough to get a job at a fortunate enough to get a job at a amazing private gym called Go Time amazing private gym called Go Time amazing private gym called Go Time Training, and it used to be over on K96 Training, and it used to be over on K96 Training, and it used to be over on K96 in Greenwich. And it was run and in Greenwich. And it was run and in Greenwich. And it was run and operated by two awesome entrepreneurs. operated by two awesome entrepreneurs. operated by two awesome entrepreneurs. So, one is Kaen and she's still in So, one is Kaen and she's still in So, one is Kaen and she's still in Witchaw making a bunch of moves. She Witchaw making a bunch of moves. She Witchaw making a bunch of moves. She owns Toastique and one of the Pilates owns Toastique and one of the Pilates owns Toastique and one of the Pilates bar gyms and she's just always making bar gyms and she's just always making bar gyms and she's just always making moves. And then the other was Shannon moves. And then the other was Shannon moves. And then the other was Shannon Dykeman and he's moved since, but he Dykeman and he's moved since, but he Dykeman and he's moved since, but he owns another gym now. And I learned so owns another gym now. And I learned so owns another gym now. And I learned so much from them. So, I do got to give much from them. So, I do got to give much from them. So, I do got to give them a shout out. I learned a ton about them a shout out. I learned a ton about them a shout out. I learned a ton about running a business, especially a fitness running a business, especially a fitness running a business, especially a fitness business and how to operate it. And they business and how to operate it. And they business and how to operate it. And they brought me under their wing. So, I'm brought me under their wing. So, I'm brought me under their wing. So, I'm doing King Fit on the side. I'm working doing King Fit on the side. I'm working doing King Fit on the side. I'm working with them. And at the same time, Witchaw with them. And at the same time, Witchaw with them. And at the same time, Witchaw is going through this renaissance. So 1 is going through this renaissance. So 1 is going through this renaissance. So 1 million cups is brought back up and million cups is brought back up and million cups is brought back up and everybody's pushing and so I just fell everybody's pushing and so I just fell everybody's pushing and so I just fell in the right place at the right time. I in the right place at the right time. I in the right place at the right time. I was also doing my own research. So I was also doing my own research. So I was also doing my own research. So I came across a guy named Carlos who's came across a guy named Carlos who's came across a guy named Carlos who's also one of the OGs and love him to also one of the OGs and love him to also one of the OGs and love him to death. He mentored me early on and uh he death. He mentored me early on and uh he death. He mentored me early on and uh he was the one who got me the 1 million cup was the one who got me the 1 million cup was the one who got me the 1 million cup spot because I went and found him. I'm spot because I went and found him. I'm spot because I went and found him. I'm like I want to get into making apps. like I want to get into making apps. like I want to get into making apps. I've got this online coaching service. I've got this online coaching service. I've got this online coaching service. So we were serving people. We were So we were serving people. We were So we were serving people. We were charging them. I would put videos out on charging them. I would put videos out on charging them. I would put videos out on social media. I would sign people up, social media. I would sign people up, social media. I would sign people up, charge them 50 bucks a month, make them charge them 50 bucks a month, make them charge them 50 bucks a month, make them a workout, make them a nutrition plan. a workout, make them a nutrition plan. a workout, make them a nutrition plan. Gotcha. And back then, I was trying to Gotcha. And back then, I was trying to Gotcha. And back then, I was trying to use all these different off-the-shelf use all these different off-the-shelf use all these different off-the-shelf tools. None of them really worked how I tools. None of them really worked how I tools. None of them really worked how I wanted. And so that gave me the concept, wanted. And so that gave me the concept, wanted. And so that gave me the concept, well, I need to build our own thing. well, I need to build our own thing. well, I need to build our own thing. » And um I had no idea what I was doing. » And um I had no idea what I was doing. » And um I had no idea what I was doing. So then many things started at that So then many things started at that So then many things started at that point, point, point, » right? Yeah. » right? Yeah. » right? Yeah. » So you show up to Million Cups. That was » So you show up to Million Cups. That was » So you show up to Million Cups. That was that your first pitch? If if people that your first pitch? If if people that your first pitch? If if people don't know what 1 Million Cups is, it's don't know what 1 Million Cups is, it's don't know what 1 Million Cups is, it's the goal is a million cups of coffee the goal is a million cups of coffee the goal is a million cups of coffee around the world. It's an around the world. It's an around the world. It's an entrepreneurial networking group. Uh entrepreneurial networking group. Uh entrepreneurial networking group. Uh they're they're all over. I've been to they're they're all over. I've been to they're they're all over. I've been to them in other cities, too. them in other cities, too. them in other cities, too. » Um but there's two pitches. Six- minute » Um but there's two pitches. Six- minute » Um but there's two pitches. Six- minute pitch and then like 20 minutes of Q&A pitch and then like 20 minutes of Q&A pitch and then like 20 minutes of Q&A and then another six-minute pitch, 20 and then another six-minute pitch, 20 and then another six-minute pitch, 20 minutes of Q&A. Was that your first ever minutes of Q&A. Was that your first ever minutes of Q&A. Was that your first ever pitch of a concept? pitch of a concept? pitch of a concept? » So, it wasn't. And I knew I was good at » So, it wasn't. And I knew I was good at » So, it wasn't. And I knew I was good at public speaking even growing up because public speaking even growing up because public speaking even growing up because everybody has to take speech class. And everybody has to take speech class. And everybody has to take speech class. And I remember in that class, it was just I remember in that class, it was just I remember in that class, it was just different for me. different for me. different for me. » Sure. » Sure. » Sure. » Everybody else is freaking out. They're » Everybody else is freaking out. They're » Everybody else is freaking out. They're nervous. They're stuttering. All this nervous. They're stuttering. All this nervous. They're stuttering. All this stuff. And I'm like, man, I can do this. stuff. And I'm like, man, I can do this. stuff. And I'm like, man, I can do this. » Can I talk more? » Can I talk more? » Can I talk more? » Yeah. Like, I could do this all day. And » Yeah. Like, I could do this all day. And » Yeah. Like, I could do this all day. And so then so then so then » I actually when I was in high school, I » I actually when I was in high school, I » I actually when I was in high school, I played in the Kansas Shrine Bowl game, played in the Kansas Shrine Bowl game, played in the Kansas Shrine Bowl game, which is like the football allstar game. which is like the football allstar game. which is like the football allstar game. » And I was selected for that game to give » And I was selected for that game to give » And I was selected for that game to give the presentation at the banquet. And the presentation at the banquet. And the presentation at the banquet. And that was the moment I realized like for that was the moment I realized like for that was the moment I realized like for real, I can do this. If nothing else, I real, I can do this. If nothing else, I real, I can do this. If nothing else, I can become a public or a professional can become a public or a professional can become a public or a professional public speaker and make a career out of public speaker and make a career out of public speaker and make a career out of it. Cuz that was a game-changing it. Cuz that was a game-changing it. Cuz that was a game-changing presentation for me. So then I get to presentation for me. So then I get to presentation for me. So then I get to college and in that same class where I college and in that same class where I college and in that same class where I watched that documentary later that year watched that documentary later that year watched that documentary later that year we had to give a presentation on um like we had to give a presentation on um like we had to give a presentation on um like some sort of future innovation in the some sort of future innovation in the some sort of future innovation in the health space and my partner who had been health space and my partner who had been health space and my partner who had been working on it with me for the last four working on it with me for the last four working on it with me for the last four weeks overslept. So we've got this weeks overslept. So we've got this weeks overslept. So we've got this hourlong presentation to give. I've hourlong presentation to give. I've hourlong presentation to give. I've planned to give 25 minutes and I know my planned to give 25 minutes and I know my planned to give 25 minutes and I know my 25 minutes. He doesn't show up. So then 25 minutes. He doesn't show up. So then 25 minutes. He doesn't show up. So then I have to improvise and do a 16minute I have to improvise and do a 16minute I have to improvise and do a 16minute presentation » and on the spot I did it and nailed it » and on the spot I did it and nailed it » and on the spot I did it and nailed it and got a literally got a 100% from my and got a literally got a 100% from my and got a literally got a 100% from my professor. He told me he's like, "Oh my professor. He told me he's like, "Oh my professor. He told me he's like, "Oh my gosh, I'm so impressed." Uh and then I gosh, I'm so impressed." Uh and then I gosh, I'm so impressed." Uh and then I was like, "Okay, I need to I need to was like, "Okay, I need to I need to was like, "Okay, I need to I need to take this same energy and what I did take this same energy and what I did take this same energy and what I did here and storytelling and everything I here and storytelling and everything I here and storytelling and everything I did and apply it to King Fit." And did and apply it to King Fit." And did and apply it to King Fit." And so just so happened I moved back, got so just so happened I moved back, got so just so happened I moved back, got invited to 1 Million Cups, and that was invited to 1 Million Cups, and that was invited to 1 Million Cups, and that was the first time I presented King Fit to the first time I presented King Fit to the first time I presented King Fit to the world. Okay. Um and the result the world. Okay. Um and the result the world. Okay. Um and the result because of the timing of Witchto the because of the timing of Witchto the because of the timing of Witchto the result was unbelievable. Yeah. result was unbelievable. Yeah. result was unbelievable. Yeah. » Yeah. So created a big network. » Yeah. So created a big network. » Yeah. So created a big network. » Yeah. » Yeah. » Yeah. » Uh so let's fast forward into that. So » Uh so let's fast forward into that. So » Uh so let's fast forward into that. So now KingFit evolved a couple times. now KingFit evolved a couple times. now KingFit evolved a couple times. » Yeah. » Yeah. » Yeah. » Right. So take us through that » Right. So take us through that » Right. So take us through that evolution. evolution. evolution. » Yeah. So » Yeah. So » Yeah. So even in college when I started diving even in college when I started diving even in college when I started diving into what I was going to build in the into what I was going to build in the into what I was going to build in the healthc care space, there was this um healthc care space, there was this um healthc care space, there was this um almost like evolution happening and almost like evolution happening and almost like evolution happening and there's two major ideas. One is we need there's two major ideas. One is we need there's two major ideas. One is we need to prevent chronic disease because right to prevent chronic disease because right to prevent chronic disease because right now obesity, diabetes, heart disease, I now obesity, diabetes, heart disease, I now obesity, diabetes, heart disease, I don't know if people know this, but don't know if people know this, but don't know if people know this, but heart disease is the leading causing heart disease is the leading causing heart disease is the leading causing cause of death in the US. And you could cause of death in the US. And you could cause of death in the US. And you could say, well, just because people get old say, well, just because people get old say, well, just because people get old and their heart dies off, but a lot of and their heart dies off, but a lot of and their heart dies off, but a lot of it is preventable. So people are getting it is preventable. So people are getting it is preventable. So people are getting obese, they're getting type 2 diabetes, obese, they're getting type 2 diabetes, obese, they're getting type 2 diabetes, it's causing heart disease much faster. it's causing heart disease much faster. it's causing heart disease much faster. And there's a lot of stuff that could be And there's a lot of stuff that could be And there's a lot of stuff that could be prevented. And those things that could prevented. And those things that could prevented. And those things that could be prevented cost us a bunch of money. be prevented cost us a bunch of money. be prevented cost us a bunch of money. And so if you imagine somebody has type And so if you imagine somebody has type And so if you imagine somebody has type two diabetes, they don't manage it well. two diabetes, they don't manage it well. two diabetes, they don't manage it well. one day they get dizzy or um have one day they get dizzy or um have one day they get dizzy or um have complications because their blood sugar complications because their blood sugar complications because their blood sugar is out of balance, they go to the is out of balance, they go to the is out of balance, they go to the hospital, they may take an ambulance hospital, they may take an ambulance hospital, they may take an ambulance there, and just by going to the ER, now there, and just by going to the ER, now there, and just by going to the ER, now they've racked up a $10,000 bill. And it they've racked up a $10,000 bill. And it they've racked up a $10,000 bill. And it was all preventable if they just knew was all preventable if they just knew was all preventable if they just knew what was going on and how to get their what was going on and how to get their what was going on and how to get their blood sugar back in balance, which would blood sugar back in balance, which would blood sugar back in balance, which would have cost $2. Instead, it's 10,000. And have cost $2. Instead, it's 10,000. And have cost $2. Instead, it's 10,000. And so that's this most simple way to so that's this most simple way to so that's this most simple way to explain what's happening in the health explain what's happening in the health explain what's happening in the health care system today with preventable care system today with preventable care system today with preventable conditions like obesity and diabetes and conditions like obesity and diabetes and conditions like obesity and diabetes and some of these others. and some of these others. and some of these others. » And so seeing that there was this big » And so seeing that there was this big » And so seeing that there was this big push towards we need more push towards we need more push towards we need more preventionbased services and that preventionbased services and that preventionbased services and that inspired me because that was right up my inspired me because that was right up my inspired me because that was right up my alley. I could help keep people alley. I could help keep people alley. I could help keep people healthier, keep them out of the healthier, keep them out of the healthier, keep them out of the hospital, people like my dad who has hospital, people like my dad who has hospital, people like my dad who has type two diabetes. Then at the same time type two diabetes. Then at the same time type two diabetes. Then at the same time there was this idea that we could use there was this idea that we could use there was this idea that we could use technology to deliver health care and technology to deliver health care and technology to deliver health care and this was way before COVID and so when this was way before COVID and so when this was way before COVID and so when COVID hit that took off but they were COVID hit that took off but they were COVID hit that took off but they were planning that and even myself we were planning that and even myself we were planning that and even myself we were planning those types of services in 2014 planning those types of services in 2014 planning those types of services in 2014 » and there was a couple companies just » and there was a couple companies just » and there was a couple companies just getting started that are worth billions getting started that are worth billions getting started that are worth billions of dollars now and I remember watching of dollars now and I remember watching of dollars now and I remember watching them in their early days and it was all them in their early days and it was all them in their early days and it was all about well let me set up the health about well let me set up the health about well let me set up the health professional on a web chat let me create professional on a web chat let me create professional on a web chat let me create the programming that's clinically based the programming that's clinically based the programming that's clinically based and outcomesbased and outcome comes and outcomesbased and outcome comes and outcomesbased and outcome comes based just means it gets measurable based just means it gets measurable based just means it gets measurable results if somebody participates in a results if somebody participates in a results if somebody participates in a certain way. And so in healthcare, certain way. And so in healthcare, certain way. And so in healthcare, that's important because if you have that's important because if you have that's important because if you have somebody with diabetes, they may have a somebody with diabetes, they may have a somebody with diabetes, they may have a glucose reading that's high and the glucose reading that's high and the glucose reading that's high and the doctor has to decide what to do to get doctor has to decide what to do to get doctor has to decide what to do to get that glucose reading into a a safe range that glucose reading into a a safe range that glucose reading into a a safe range and they've got all these options. And and they've got all these options. And and they've got all these options. And so you compete based on your outcomes so you compete based on your outcomes so you compete based on your outcomes and your price to be that option. And and your price to be that option. And and your price to be that option. And then if you do that well enough, then if you do that well enough, then if you do that well enough, insurance plans will pay for it. And insurance plans will pay for it. And insurance plans will pay for it. And then you've hit the jackpot. Sure. then you've hit the jackpot. Sure. then you've hit the jackpot. Sure. » And so that's the whole game. And » And so that's the whole game. And » And so that's the whole game. And technology makes that far more scalable. technology makes that far more scalable. technology makes that far more scalable. So before technology, if I'm a So before technology, if I'm a So before technology, if I'm a healthcare provider, I can reach the healthcare provider, I can reach the healthcare provider, I can reach the people in my community. Now you apply people in my community. Now you apply people in my community. Now you apply technology and everybody in Silicon technology and everybody in Silicon technology and everybody in Silicon Valley is like, we can have one team of Valley is like, we can have one team of Valley is like, we can have one team of healthcare providers and reach everybody healthcare providers and reach everybody healthcare providers and reach everybody in the world, right? And so those two in the world, right? And so those two in the world, right? And so those two things were happening right when I was things were happening right when I was things were happening right when I was in college and that inspired me to start in college and that inspired me to start in college and that inspired me to start designing KingFit. Now I knew that there designing KingFit. Now I knew that there designing KingFit. Now I knew that there was a uh access problem. So what do I was a uh access problem. So what do I was a uh access problem. So what do I mean by that? Well, if you were wealthy mean by that? Well, if you were wealthy mean by that? Well, if you were wealthy in the right community, you could afford in the right community, you could afford in the right community, you could afford a dietitian, a personal trainer, and a a dietitian, a personal trainer, and a a dietitian, a personal trainer, and a doctor. But 99% of people could not. And doctor. But 99% of people could not. And doctor. But 99% of people could not. And so I seen that and thought, well, if so I seen that and thought, well, if so I seen that and thought, well, if everybody had access to the top level everybody had access to the top level everybody had access to the top level exercise physiologists, which is exercise physiologists, which is exercise physiologists, which is something I was, and the top level something I was, and the top level something I was, and the top level dietician, and somebody helping manage dietician, and somebody helping manage dietician, and somebody helping manage their stress, like a therapist and a their stress, like a therapist and a their stress, like a therapist and a doctor, then the results we would get doctor, then the results we would get doctor, then the results we would get would be much better. would be much better. would be much better. » Yeah. » Yeah. » Yeah. » So, how do we accomplish that? And there » So, how do we accomplish that? And there » So, how do we accomplish that? And there was a technology that started to peek was a technology that started to peek was a technology that started to peek its head out called IBM Watson. Now the its head out called IBM Watson. Now the its head out called IBM Watson. Now the way they marketed IBM Watson let me tell way they marketed IBM Watson let me tell way they marketed IBM Watson let me tell you just I just knew it was what you just I just knew it was what you just I just knew it was what open AI is today it is it was not they open AI is today it is it was not they open AI is today it is it was not they acted like this is a AI platform you can acted like this is a AI platform you can acted like this is a AI platform you can build on it you can innovate so that's build on it you can innovate so that's build on it you can innovate so that's what I came to witch with kingfitit what I came to witch with kingfitit what I came to witch with kingfitit pitching we're going to build an AI pitching we're going to build an AI pitching we're going to build an AI coach » um and as soon as we raised money and » um and as soon as we raised money and » um and as soon as we raised money and set out to try to do that we realized set out to try to do that we realized set out to try to do that we realized it's not even close it's not even close it's not even close » uh the main thing that was missing was » uh the main thing that was missing was » uh the main thing that was missing was the natural language processing the natural language processing the natural language processing the thing that makes JGBT great today that thing that makes JGBT great today that thing that makes JGBT great today that was missing and that was a hard was missing and that was a hard was missing and that was a hard lesson because I had to make probably 20 pivots because I had to make probably 20 pivots because I had to make probably 20 pivots figuring out we can't build this AI figuring out we can't build this AI figuring out we can't build this AI coach. What the heck do we build, right? coach. What the heck do we build, right? coach. What the heck do we build, right? Um and so we built educa an educational Um and so we built educa an educational Um and so we built educa an educational platform where specialists could deliver platform where specialists could deliver platform where specialists could deliver their content that way. We built um their content that way. We built um their content that way. We built um nutrition apps, we built a textbased nutrition apps, we built a textbased nutrition apps, we built a textbased system that was not even close to what system that was not even close to what system that was not even close to what Milton is today, but started to show Milton is today, but started to show Milton is today, but started to show some early promise and lots of different some early promise and lots of different some early promise and lots of different products because the original one it products because the original one it products because the original one it just wasn't ready to be built. Um, that just wasn't ready to be built. Um, that just wasn't ready to be built. Um, that was a I call that my entrepreneur was a I call that my entrepreneur was a I call that my entrepreneur education. I learned a ton. I learned education. I learned a ton. I learned education. I learned a ton. I learned how to find the right team because with how to find the right team because with how to find the right team because with King Fit, it was my college buddy, so I King Fit, it was my college buddy, so I King Fit, it was my college buddy, so I love to death. Um, but I didn't know love to death. Um, but I didn't know love to death. Um, but I didn't know what it meant to have like actual what it meant to have like actual what it meant to have like actual professionals and specialists on your professionals and specialists on your professionals and specialists on your team. Um, I learned about building team. Um, I learned about building team. Um, I learned about building products. So, the first dev shop I products. So, the first dev shop I products. So, the first dev shop I worked with took me for an absolute worked with took me for an absolute worked with took me for an absolute ride, right? Like, oh, you got money. ride, right? Like, oh, you got money. ride, right? Like, oh, you got money. That's what that's our money now. That's what that's our money now. That's what that's our money now. And here's your product you know nothing And here's your product you know nothing And here's your product you know nothing about. Turns out the back end was built about. Turns out the back end was built about. Turns out the back end was built in Mandarin and it was all sorts of bad. in Mandarin and it was all sorts of bad. in Mandarin and it was all sorts of bad. It was all bad. All bad. Um I just It was all bad. All bad. Um I just It was all bad. All bad. Um I just learned a lot. I learned about closing learned a lot. I learned about closing learned a lot. I learned about closing healthcare deals. So I did get a couple healthcare deals. So I did get a couple healthcare deals. So I did get a couple lucky shots on goal. Got a couple lucky shots on goal. Got a couple lucky shots on goal. Got a couple contracts and learned all about that. Um contracts and learned all about that. Um contracts and learned all about that. Um and eventually wrapped that up around and eventually wrapped that up around and eventually wrapped that up around 2020 2021 pretty much right before COVID 2020 2021 pretty much right before COVID 2020 2021 pretty much right before COVID maybe kind of right during COVID. And I maybe kind of right during COVID. And I maybe kind of right during COVID. And I was fortunate enough to have one main was fortunate enough to have one main was fortunate enough to have one main angel investor with me through that angel investor with me through that angel investor with me through that journey and watch me grow and develop journey and watch me grow and develop journey and watch me grow and develop and then decided, you know what, and then decided, you know what, and then decided, you know what, whatever's next, I'm in. Right. Sure. whatever's next, I'm in. Right. Sure. whatever's next, I'm in. Right. Sure. And so then Moment was born, which is And so then Moment was born, which is And so then Moment was born, which is the name of our company, and Milton came the name of our company, and Milton came the name of our company, and Milton came out of that, our flagship product. out of that, our flagship product. out of that, our flagship product. » Yeah. » Yeah. » Yeah. » Uh so so talk about that. What a That's » Uh so so talk about that. What a That's » Uh so so talk about that. What a That's a hard thing to probably uh close down a hard thing to probably uh close down a hard thing to probably uh close down in a sense. I mean, that's a pretty big in a sense. I mean, that's a pretty big in a sense. I mean, that's a pretty big chapter. How many years was that? chapter. How many years was that? chapter. How many years was that? » At least five. » At least five. » At least five. » Yeah, it's a long time. Yeah. » Yeah, it's a long time. Yeah. » Yeah, it's a long time. Yeah. » Um and yeah, what a way to learn. talk » Um and yeah, what a way to learn. talk » Um and yeah, what a way to learn. talk about a mass a doctorate in about a mass a doctorate in about a mass a doctorate in » Yeah. And talk about the non-technical » Yeah. And talk about the non-technical » Yeah. And talk about the non-technical founder side um for people watching that founder side um for people watching that founder side um for people watching that are in software. are in software. are in software. » Um what did you learn in that five » Um what did you learn in that five » Um what did you learn in that five years about being a non-technical years about being a non-technical years about being a non-technical founder? founder? founder? » The first thing I did when we started » The first thing I did when we started » The first thing I did when we started Moment was find me a technical Moment was find me a technical Moment was find me a technical co-founder and give them a good chunk co-founder and give them a good chunk co-founder and give them a good chunk because I learned lessons the hard way because I learned lessons the hard way because I learned lessons the hard way about being a nontechnical and you just about being a nontechnical and you just about being a nontechnical and you just I mean it's just a different language. I mean it's just a different language. I mean it's just a different language. It's just a different understanding. And It's just a different understanding. And It's just a different understanding. And so I can sit here and even then I so I can sit here and even then I so I can sit here and even then I wasn't great at providing true detailed wasn't great at providing true detailed wasn't great at providing true detailed scopes, right? And understanding how to scopes, right? And understanding how to scopes, right? And understanding how to um assign allocate resources for that um assign allocate resources for that um assign allocate resources for that scope and what real timelines and scope and what real timelines and scope and what real timelines and budgets are. budgets are. budgets are. » I didn't know any of that, right? » I didn't know any of that, right? » I didn't know any of that, right? » And so » And so » And so » it's a lot of trust » it's a lot of trust » it's a lot of trust to check to to check to to check to » here's my massive vision. Um we should » here's my massive vision. Um we should » here's my massive vision. Um we should be able to make this happen, right? And be able to make this happen, right? And be able to make this happen, right? And then » lesson after lesson after lesson. So if » lesson after lesson after lesson. So if » lesson after lesson after lesson. So if you are non-technical, the game has you are non-technical, the game has you are non-technical, the game has changed. AI is now available. So, what I changed. AI is now available. So, what I changed. AI is now available. So, what I would suggest is use these AI tools, would suggest is use these AI tools, would suggest is use these AI tools, create prototypes, and go into as much create prototypes, and go into as much create prototypes, and go into as much detail as you can with the prototype. Do detail as you can with the prototype. Do detail as you can with the prototype. Do not think that the prototype is going to not think that the prototype is going to not think that the prototype is going to get you to the promised land. There's so get you to the promised land. There's so get you to the promised land. There's so many holes and gaps in these AI many holes and gaps in these AI many holes and gaps in these AI prototypes. And maybe they will get prototypes. And maybe they will get prototypes. And maybe they will get better, and they most likely will over better, and they most likely will over better, and they most likely will over these next few years, these next few years, these next few years, » but that's an advantage I didn't have. » but that's an advantage I didn't have. » but that's an advantage I didn't have. So, when I was first starting and trying So, when I was first starting and trying So, when I was first starting and trying to develop technology, I'd have a idea to develop technology, I'd have a idea to develop technology, I'd have a idea in my head. I would take that and put it in my head. I would take that and put it in my head. I would take that and put it on a document with just like blocks and on a document with just like blocks and on a document with just like blocks and circles. Here's what's supposed to circles. Here's what's supposed to circles. Here's what's supposed to happen here. Here's what's supposed to happen here. Here's what's supposed to happen here. Here's what's supposed to happen here. And when you first start happen here. And when you first start happen here. And when you first start doing that, you don't realize all the doing that, you don't realize all the doing that, you don't realize all the little details between each one of those little details between each one of those little details between each one of those blocks. And so essentially like a blocks. And so essentially like a blocks. And so essentially like a wireframe, build a wireframe, build a wireframe, build a » except the highest level, like the » except the highest level, like the » except the highest level, like the highest fidelity wireframe you highest fidelity wireframe you highest fidelity wireframe you could imagine. Um, and what you realize could imagine. Um, and what you realize could imagine. Um, and what you realize once you can turn that into a prototype, once you can turn that into a prototype, once you can turn that into a prototype, which when I started cost me $5,000 with which when I started cost me $5,000 with which when I started cost me $5,000 with a designer and a bunch of time and a designer and a bunch of time and a designer and a bunch of time and effort and then it would be designed effort and then it would be designed effort and then it would be designed wrong and then we go back and all these wrong and then we go back and all these wrong and then we go back and all these steps. Today you're going to take that steps. Today you're going to take that steps. Today you're going to take that concept, use an AI tool, build that concept, use an AI tool, build that concept, use an AI tool, build that wireframe, and then what you must do is wireframe, and then what you must do is wireframe, and then what you must do is get real people, real customers who know get real people, real customers who know get real people, real customers who know nothing about it to go and try to use it nothing about it to go and try to use it nothing about it to go and try to use it because you will immediately see that because you will immediately see that because you will immediately see that what you thought was a clear step one to what you thought was a clear step one to what you thought was a clear step one to step two is actually like step one to step two is actually like step one to step two is actually like step one to step 10, right? step 10, right? step 10, right? » And it's not clear at all. » And it's not clear at all. » And it's not clear at all. » And you need that and that is so so » And you need that and that is so so » And you need that and that is so so important before you get into building important before you get into building important before you get into building anything. um that is the most valuable anything. um that is the most valuable anything. um that is the most valuable part of technology I believe now today part of technology I believe now today part of technology I believe now today and we see this in the market there's so and we see this in the market there's so and we see this in the market there's so many products and um apps that raise all many products and um apps that raise all many products and um apps that raise all this money build what's supposed to be this money build what's supposed to be this money build what's supposed to be this game changer then nobody ever uses this game changer then nobody ever uses this game changer then nobody ever uses it because humans get into something it because humans get into something it because humans get into something they give it one chance and if it's even they give it one chance and if it's even they give it one chance and if it's even just the littlest bit of confusing or just the littlest bit of confusing or just the littlest bit of confusing or full of friction then they're they're full of friction then they're they're full of friction then they're they're gone » um so I would say any entrepreneur who's » um so I would say any entrepreneur who's » um so I would say any entrepreneur who's nontechnical master that skill master nontechnical master that skill master nontechnical master that skill master taking your vision bringing it to some taking your vision bringing it to some taking your vision bringing it to some sort of reality, whether it's in a sort of reality, whether it's in a sort of reality, whether it's in a PowerPoint presentation or I recommend PowerPoint presentation or I recommend PowerPoint presentation or I recommend these new AI tools, building prototypes. these new AI tools, building prototypes. these new AI tools, building prototypes. Get as many people to test that as Get as many people to test that as Get as many people to test that as possible and just watch how they use it. possible and just watch how they use it. possible and just watch how they use it. Watch where they get confused. Write Watch where they get confused. Write Watch where they get confused. Write down what questions they ask and then go down what questions they ask and then go down what questions they ask and then go back into your work and just back into your work and just back into your work and just iterate, iterate, iterate until you can iterate, iterate, iterate until you can iterate, iterate, iterate until you can present it to somebody and they just present it to somebody and they just present it to somebody and they just flow through to the outcome. Now you're flow through to the outcome. Now you're flow through to the outcome. Now you're ready to build something. ready to build something. ready to build something. » Yeah, » Yeah, » Yeah, » I love that. » I love that. » I love that. » Yeah, I just learned a lot right there. » Yeah, I just learned a lot right there. » Yeah, I just learned a lot right there. Norris, did you write that down? Oh, Norris, did you write that down? Oh, Norris, did you write that down? Oh, wait. We're recording, I guess. Yeah, we wait. We're recording, I guess. Yeah, we wait. We're recording, I guess. Yeah, we can go back and watch this now. That's can go back and watch this now. That's can go back and watch this now. That's really good, man. You hear that story really good, man. You hear that story really good, man. You hear that story over and over. Um, we're we're in the over and over. Um, we're we're in the over and over. Um, we're we're in the middle of that right now, figuring it middle of that right now, figuring it middle of that right now, figuring it out. So, I'm thankful for guys like you out. So, I'm thankful for guys like you out. So, I'm thankful for guys like you I get to see that have done it long I get to see that have done it long I get to see that have done it long enough now. enough now. enough now. » Pain. Lots of pain. » Pain. Lots of pain. » Pain. Lots of pain. » Lots of pain, but powerful. I mean, » Lots of pain, but powerful. I mean, » Lots of pain, but powerful. I mean, that's the point of your analogy, that's the point of your analogy, that's the point of your analogy, going to the woods with a bunch of going to the woods with a bunch of going to the woods with a bunch of monsters that want to eat you. Uh Reed monsters that want to eat you. Uh Reed monsters that want to eat you. Uh Reed Hoffman's line, my favorite line of Hoffman's line, my favorite line of Hoffman's line, my favorite line of entrepreneurship until you said that. Uh entrepreneurship until you said that. Uh entrepreneurship until you said that. Uh is entrepreneurship is like falling out is entrepreneurship is like falling out is entrepreneurship is like falling out of a plane. Like you're falling in the of a plane. Like you're falling in the of a plane. Like you're falling in the sky. You have all the pieces for a sky. You have all the pieces for a sky. You have all the pieces for a plane. plane. plane. » Yeah. » Yeah. » Yeah. » That are falling within you got to put » That are falling within you got to put » That are falling within you got to put them together before you hit the ground. them together before you hit the ground. them together before you hit the ground. » Yeah. » Yeah. » Yeah. » Because limited time, limited resources. » Because limited time, limited resources. » Because limited time, limited resources. Uh and you don't know what you're doing. Uh and you don't know what you're doing. Uh and you don't know what you're doing. » And you don't know what you're doing. » And you don't know what you're doing. » And you don't know what you're doing. Yeah. So you might put them together Yeah. So you might put them together Yeah. So you might put them together thinking you're about to save your life thinking you're about to save your life thinking you're about to save your life and then splat. and then splat. and then splat. » Right. Exactly. It might not even play. » Right. Exactly. It might not even play. » Right. Exactly. It might not even play. I did it. I did it. I did it. » Crash. Yeah. Exactly. Um, so take » Crash. Yeah. Exactly. Um, so take » Crash. Yeah. Exactly. Um, so take us to that next phase. Uh, you us to that next phase. Uh, you us to that next phase. Uh, you button up that project. Uh, now you're button up that project. Uh, now you're button up that project. Uh, now you're okay. What's next? okay. What's next? okay. What's next? » Um, t take me through the very » Um, t take me through the very » Um, t take me through the very » Yeah. the origin of Milton. » Yeah. the origin of Milton. » Yeah. the origin of Milton. » Yeah. So, number one thing I did was go » Yeah. So, number one thing I did was go » Yeah. So, number one thing I did was go find a technical co-founder. That was my find a technical co-founder. That was my find a technical co-founder. That was my highest priority. And I knew I wasn't highest priority. And I knew I wasn't highest priority. And I knew I wasn't about to go through that experience about to go through that experience about to go through that experience again without again without again without » Did you have did you have the idea » Did you have did you have the idea » Did you have did you have the idea already » or did you go find or did you find a » or did you go find or did you find a » or did you go find or did you find a technical co-founder knowing you would technical co-founder knowing you would technical co-founder knowing you would have an idea? have an idea? have an idea? » So great question. There were two things » So great question. There were two things » So great question. There were two things I learned from Kingford that we could do I learned from Kingford that we could do I learned from Kingford that we could do very well. One was build communities of very well. One was build communities of very well. One was build communities of people around like diabetes and obesity people around like diabetes and obesity people around like diabetes and obesity and get them to help each other. And so and get them to help each other. And so and get them to help each other. And so we had multiple Facebook groups with we had multiple Facebook groups with we had multiple Facebook groups with 50,000 people and millions of views on 50,000 people and millions of views on 50,000 people and millions of views on content. And so we knew we could do that content. And so we knew we could do that content. And so we knew we could do that well. The other thing I knew we could do well. The other thing I knew we could do well. The other thing I knew we could do well is well is well is super simple tracking and super simple tracking and super simple tracking and accountability. And so what I did during accountability. And so what I did during accountability. And so what I did during the Kingfit days and I partnered with a2 the Kingfit days and I partnered with a2 the Kingfit days and I partnered with a2 billion dollar company delivered billion dollar company delivered billion dollar company delivered measurable results and I pieced together measurable results and I pieced together measurable results and I pieced together the tool we used. Don't tell them um the tool we used. Don't tell them um the tool we used. Don't tell them um with like all these offtheshelf $20 with like all these offtheshelf $20 with like all these offtheshelf $20 here, $10 here. And the concept behind here, $10 here. And the concept behind here, $10 here. And the concept behind that was I learned through building the that was I learned through building the that was I learned through building the first couple apps. If it's too first couple apps. If it's too first couple apps. If it's too complicated for this population, which complicated for this population, which complicated for this population, which were people 55 and up who had type two were people 55 and up who had type two were people 55 and up who had type two diabetes, they'll never use it. So, let diabetes, they'll never use it. So, let diabetes, they'll never use it. So, let me try the exact opposite of that. Let me try the exact opposite of that. Let me try the exact opposite of that. Let me just text these people every single me just text these people every single me just text these people every single day. Have them send me their meals via day. Have them send me their meals via day. Have them send me their meals via text message. At the end of the week, text message. At the end of the week, text message. At the end of the week, I'll review the meals, tell them to work I'll review the meals, tell them to work I'll review the meals, tell them to work on one thing for the next week, on one thing for the next week, on one thing for the next week, » and see how that works. And that works. » and see how that works. And that works. » and see how that works. And that works. » And you were manually doing that. Like, » And you were manually doing that. Like, » And you were manually doing that. Like, at first, I manually did it. And then I at first, I manually did it. And then I at first, I manually did it. And then I found a couple tools that let me found a couple tools that let me found a couple tools that let me automate the reach out, automate the reach out, automate the reach out, » but I still had to go and review it and » but I still had to go and review it and » but I still had to go and review it and give them feedback and all these things. give them feedback and all these things. give them feedback and all these things. Um, but that Um, but that Um, but that » blew my mind how well that worked. » blew my mind how well that worked. » blew my mind how well that worked. » The adoption rate was really high. » The adoption rate was really high. » The adoption rate was really high. » The adoption. So we had a » The adoption. So we had a » The adoption. So we had a » retention I'm assuming also was high. » retention I'm assuming also was high. » retention I'm assuming also was high. » So we had a 88% adherence and engagement » So we had a 88% adherence and engagement » So we had a 88% adherence and engagement at 90 days with a population of people at 90 days with a population of people at 90 days with a population of people with type two diabetes, which is unheard with type two diabetes, which is unheard with type two diabetes, which is unheard of. of. of. » Yeah. » Yeah. » Yeah. » Like and it was 99% automated. So I knew » Like and it was 99% automated. So I knew » Like and it was 99% automated. So I knew we could do those two things very well. we could do those two things very well. we could do those two things very well. So we would build the communities that So we would build the communities that So we would build the communities that would bring them in. Then I'd get them would bring them in. Then I'd get them would bring them in. Then I'd get them into this textbased program that would into this textbased program that would into this textbased program that would get the results. So then when I started get the results. So then when I started get the results. So then when I started moment and I found the CTO, moment and I found the CTO, moment and I found the CTO, » yeah, » yeah, » yeah, » it was like, hey, these are the two » it was like, hey, these are the two » it was like, hey, these are the two things we do very well. I did try to go things we do very well. I did try to go things we do very well. I did try to go and get the text product built first, and get the text product built first, and get the text product built first, but even at that time, it was before but even at that time, it was before but even at that time, it was before ChadBt. And so every engineer I met and ChadBt. And so every engineer I met and ChadBt. And so every engineer I met and even him, the natural language, you see even him, the natural language, you see even him, the natural language, you see what you're doing here? They'd look at what you're doing here? They'd look at what you're doing here? They'd look at the text messages and they'd be like, we the text messages and they'd be like, we the text messages and they'd be like, we can't do this. We can make a a little can't do this. We can make a a little can't do this. We can make a a little bit better automated system than you bit better automated system than you bit better automated system than you have, but this is missing. This is have, but this is missing. This is have, but this is missing. This is missing piece. Now, if I lived in San missing piece. Now, if I lived in San missing piece. Now, if I lived in San Francisco and was able to get access to Francisco and was able to get access to Francisco and was able to get access to Chad GPT1, then maybe we would have Chad GPT1, then maybe we would have Chad GPT1, then maybe we would have started earlier. True. started earlier. True. started earlier. True. » Um, but I didn't and I didn't learn » Um, but I didn't and I didn't learn » Um, but I didn't and I didn't learn about Chad GBT till the third version about Chad GBT till the third version about Chad GBT till the third version that everybody knows about. Um, so we that everybody knows about. Um, so we that everybody knows about. Um, so we then tried to build another product then tried to build another product then tried to build another product first which was this. We called it first which was this. We called it first which was this. We called it diabetes moments and it was a community diabetes moments and it was a community diabetes moments and it was a community for people with diabetes and that for people with diabetes and that for people with diabetes and that actually worked well. So, we got actually worked well. So, we got actually worked well. So, we got engagement. I hired um a bunch of engagement. I hired um a bunch of engagement. I hired um a bunch of diabetes influencers. They post on there diabetes influencers. They post on there diabetes influencers. They post on there every day, including my dad. He was one every day, including my dad. He was one every day, including my dad. He was one of them. And um started to grow that of them. And um started to grow that of them. And um started to grow that user base. And it started growing enough user base. And it started growing enough user base. And it started growing enough to where we sat back down and said, "How to where we sat back down and said, "How to where we sat back down and said, "How are we going to monetize this?" are we going to monetize this?" are we going to monetize this?" » Well, then the original, well, this is » Well, then the original, well, this is » Well, then the original, well, this is how we've um delivered beyond community how we've um delivered beyond community how we've um delivered beyond community in the past. Let's look at this again. in the past. Let's look at this again. in the past. Let's look at this again. And Chad GBT hits the scene all at the And Chad GBT hits the scene all at the And Chad GBT hits the scene all at the same time. same time. same time. » So, so sorry real quick because I'm » So, so sorry real quick because I'm » So, so sorry real quick because I'm there's a disconnect for me on that there's a disconnect for me on that there's a disconnect for me on that community. What was that community that community. What was that community that community. What was that community that was? was? was? » It was like, think of it like a Facebook » It was like, think of it like a Facebook » It was like, think of it like a Facebook group for people with diabetes except group for people with diabetes except group for people with diabetes except our own app. our own app. our own app. » Got it. » Got it. » Got it. » Yeah. So, we built our own app called » Yeah. So, we built our own app called » Yeah. So, we built our own app called Diabetes Moment. Diabetes Moment. Diabetes Moment. » And then was it just resources? » And then was it just resources? » And then was it just resources? » So, the influencers would get in there, » So, the influencers would get in there, » So, the influencers would get in there, post education, inspiration, support, post education, inspiration, support, post education, inspiration, support, they'd answer each other's questions. they'd answer each other's questions. they'd answer each other's questions. Yeah. Yeah. Yeah. » Yep. And so people with diabetes would » Yep. And so people with diabetes would » Yep. And so people with diabetes would get in there. I have no idea what I'm get in there. I have no idea what I'm get in there. I have no idea what I'm doing, but let me watch Pops. And he's doing, but let me watch Pops. And he's doing, but let me watch Pops. And he's going to help me remind me to manage my going to help me remind me to manage my going to help me remind me to manage my glucose today, eat better today, take my glucose today, eat better today, take my glucose today, eat better today, take my meds today. So the revenue model for meds today. So the revenue model for meds today. So the revenue model for something like that would be something like that would be something like that would be monetization having people run ads on monetization having people run ads on monetization having people run ads on your app or what other way could your app or what other way could your app or what other way could have you made money? have you made money? have you made money? » So we were we this is where the uh so » So we were we this is where the uh so » So we were we this is where the uh so this is where Milton was born because we this is where Milton was born because we this is where Milton was born because we built in an ad system and we even built in an ad system and we even built in an ad system and we even partnered with a device company that's a partnered with a device company that's a partnered with a device company that's a billion dollar device company and they billion dollar device company and they billion dollar device company and they were our first advertiser and then we were our first advertiser and then we were our first advertiser and then we started thinking okay how do we support started thinking okay how do we support started thinking okay how do we support these people even further? Some of these people even further? Some of these people even further? Some of these AI tools are starting to look AI tools are starting to look AI tools are starting to look interesting. In fact, you can take a interesting. In fact, you can take a interesting. In fact, you can take a picture of your finger stick glucose picture of your finger stick glucose picture of your finger stick glucose reading and it knows what numbers on it. reading and it knows what numbers on it. reading and it knows what numbers on it. And so then we were like, "This is And so then we were like, "This is And so then we were like, "This is crazy." Yeah. And maybe a week later, crazy." Yeah. And maybe a week later, crazy." Yeah. And maybe a week later, Chad GBT hit the scene and I'm laying in Chad GBT hit the scene and I'm laying in Chad GBT hit the scene and I'm laying in bed playing with it and I'm like, "This bed playing with it and I'm like, "This bed playing with it and I'm like, "This has got to go in the app. If people can has got to go in the app. If people can has got to go in the app. If people can talk to this, we can monetize this and talk to this, we can monetize this and talk to this, we can monetize this and then we'll go from there." And what's then we'll go from there." And what's then we'll go from there." And what's funny is we started building that bot to funny is we started building that bot to funny is we started building that bot to go in the Diabetes Moments app. And it go in the Diabetes Moments app. And it go in the Diabetes Moments app. And it impressed people so much that we said, impressed people so much that we said, impressed people so much that we said, "We got to take this out of this app and "We got to take this out of this app and "We got to take this out of this app and it's got to be the product." Yeah. And it's got to be the product." Yeah. And it's got to be the product." Yeah. And the app for now is the app for now is the app for now is » Legion. » Legion. » Legion. » Yeah. And we might come back to it, we » Yeah. And we might come back to it, we » Yeah. And we might come back to it, we might not. But this is this thing is the might not. But this is this thing is the might not. But this is this thing is the real thing. Yeah. And that's when Milton real thing. Yeah. And that's when Milton real thing. Yeah. And that's when Milton was born. Yeah. was born. Yeah. was born. Yeah. » Okay. That's awesome. So now go through » Okay. That's awesome. So now go through » Okay. That's awesome. So now go through that product starting. Uh so it's a that product starting. Uh so it's a that product starting. Uh so it's a Milton is a textbased Milton is a textbased Milton is a textbased uh accountability program uh for uh accountability program uh for uh accountability program uh for people's nutrition. people's nutrition. people's nutrition. » Um so so walk me through the evolution » Um so so walk me through the evolution » Um so so walk me through the evolution of that. So the way it's changed a few of that. So the way it's changed a few of that. So the way it's changed a few times, right? So it's it's just evolved times, right? So it's it's just evolved times, right? So it's it's just evolved in regards to who our target customer in regards to who our target customer in regards to who our target customer is. Yeah. So the way we describe it is is. Yeah. So the way we describe it is is. Yeah. So the way we describe it is it's the easiest way to eat healthy if it's the easiest way to eat healthy if it's the easiest way to eat healthy if you're a person trying to live healthier you're a person trying to live healthier you're a person trying to live healthier for coaches which is our true customer for coaches which is our true customer for coaches which is our true customer base. It's the easiest way to see what base. It's the easiest way to see what base. It's the easiest way to see what your clients are eating. your clients are eating. your clients are eating. » And so evolution of Milton then I'll » And so evolution of Milton then I'll » And so evolution of Milton then I'll talk about where we are today and the talk about where we are today and the talk about where we are today and the value. But value. But value. But » we start building Milton in the early » we start building Milton in the early » we start building Milton in the early days if you built on these Chad GBT days if you built on these Chad GBT days if you built on these Chad GBT tools it was difficult. Um, one, there's tools it was difficult. Um, one, there's tools it was difficult. Um, one, there's no roadmap. There's no how-to. And you no roadmap. There's no how-to. And you no roadmap. There's no how-to. And you know, engineers, they go to GitHub, know, engineers, they go to GitHub, know, engineers, they go to GitHub, they're looking for how somebody done they're looking for how somebody done they're looking for how somebody done this in the past, what are the this in the past, what are the this in the past, what are the resources, any open source networks. resources, any open source networks. resources, any open source networks. There was none of that existed in these There was none of that existed in these There was none of that existed in these early days. And people didn't even know early days. And people didn't even know early days. And people didn't even know how things were going to be built and how things were going to be built and how things were going to be built and scaled and secure. And so, everybody's scaled and secure. And so, everybody's scaled and secure. And so, everybody's trying to figure it out, including us. trying to figure it out, including us. trying to figure it out, including us. And so we started by luckily I have a And so we started by luckily I have a And so we started by luckily I have a network of health professionals who I'd network of health professionals who I'd network of health professionals who I'd built over the years and I brought all built over the years and I brought all built over the years and I brought all them in and said you guys got to text them in and said you guys got to text them in and said you guys got to text this you got to try it and you got to this you got to try it and you got to this you got to try it and you got to let us know where it falls short what let us know where it falls short what let us know where it falls short what are the edge cases what works well what are the edge cases what works well what are the edge cases what works well what doesn't and so I had a bunch of doesn't and so I had a bunch of doesn't and so I had a bunch of healthcare providers who would do that healthcare providers who would do that healthcare providers who would do that for us and that allowed us to really for us and that allowed us to really for us and that allowed us to really iterate on the prompt and so then that iterate on the prompt and so then that iterate on the prompt and so then that led us to being able to land a couple led us to being able to land a couple led us to being able to land a couple paid pilots with healthcare paid pilots with healthcare paid pilots with healthcare organizations and those lasted six organizations and those lasted six organizations and those lasted six months and that's really where we months and that's really where we months and that's really where we started seeing the edge cases because started seeing the edge cases because started seeing the edge cases because they distributed to patient populations they distributed to patient populations they distributed to patient populations and those people used it in all sorts of and those people used it in all sorts of and those people used it in all sorts of ways that we'd never predicted. Now the ways that we'd never predicted. Now the ways that we'd never predicted. Now the difficulty of that phase into the next difficulty of that phase into the next difficulty of that phase into the next phase, we had to sit down and think, are phase, we had to sit down and think, are phase, we had to sit down and think, are we going to spend 12 to 18 months trying we going to spend 12 to 18 months trying we going to spend 12 to 18 months trying to close health care deals or do we have to close health care deals or do we have to close health care deals or do we have something here that we can monetize much something here that we can monetize much something here that we can monetize much faster? And so this was 2024, which is faster? And so this was 2024, which is faster? And so this was 2024, which is crazy. Two years ago, we decided, okay, crazy. Two years ago, we decided, okay, crazy. Two years ago, we decided, okay, we've now been through these pilots. we've now been through these pilots. we've now been through these pilots. We've created a prototype. Let's build a We've created a prototype. Let's build a We've created a prototype. Let's build a SAS product around this and take it to SAS product around this and take it to SAS product around this and take it to coaches rather than to hospital systems. coaches rather than to hospital systems. coaches rather than to hospital systems. And we'll come back to the hospital And we'll come back to the hospital And we'll come back to the hospital systems and the health plans, but it systems and the health plans, but it systems and the health plans, but it takes 18 months to close it. takes 18 months to close it. takes 18 months to close it. » What feedback loop signaled that » What feedback loop signaled that » What feedback loop signaled that for you that coaches were the target? for you that coaches were the target? for you that coaches were the target? » Um, my burn was going to end in two » Um, my burn was going to end in two » Um, my burn was going to end in two weeks and I knew it took 18 months to weeks and I knew it took 18 months to weeks and I knew it took 18 months to close a hospital system. close a hospital system. close a hospital system. » Yeah. Yeah. There you go. Yeah, it's a » Yeah. Yeah. There you go. Yeah, it's a » Yeah. Yeah. There you go. Yeah, it's a good answer. I'm just being honest. good answer. I'm just being honest. good answer. I'm just being honest. » And so then I'm thinking here, what » And so then I'm thinking here, what » And so then I'm thinking here, what could I sell in two weeks, right? could I sell in two weeks, right? could I sell in two weeks, right? » I know a personal trainer. Let me call » I know a personal trainer. Let me call » I know a personal trainer. Let me call him. And I was able to sell him that him. And I was able to sell him that him. And I was able to sell him that day. day. day. » There you go. » There you go. » There you go. » Yeah. And I was like, okay, we got to » Yeah. And I was like, okay, we got to » Yeah. And I was like, okay, we got to sell to coaches. That's awesome. That's sell to coaches. That's awesome. That's sell to coaches. That's awesome. That's a perfect answer. a perfect answer. a perfect answer. » You know, if I had the funding and the » You know, if I had the funding and the » You know, if I had the funding and the bagging, then I'd have been on some ride bagging, then I'd have been on some ride bagging, then I'd have been on some ride where it's like, well, we got a million where it's like, well, we got a million where it's like, well, we got a million dollars. Let's build this out for 18 dollars. Let's build this out for 18 dollars. Let's build this out for 18 months and close the deal. And that months and close the deal. And that months and close the deal. And that » most likely would have been the wrong » most likely would have been the wrong » most likely would have been the wrong decision, decision, decision, » right? » right? » right? » Yeah. But I was forced into the other » Yeah. But I was forced into the other » Yeah. But I was forced into the other decision which now has been amazing. decision which now has been amazing. decision which now has been amazing. » Yeah. » Yeah. » Yeah. » Yeah. That's awesome. » Yeah. That's awesome. » Yeah. That's awesome. » Okay. So, now take me through because I » Okay. So, now take me through because I » Okay. So, now take me through because I don't know what was happening on the don't know what was happening on the don't know what was happening on the back end. I guess the evolution of the back end. I guess the evolution of the back end. I guess the evolution of the back end. So if your target back end. So if your target back end. So if your target markets, personal trainers, coaches, markets, personal trainers, coaches, markets, personal trainers, coaches, they obviously have to have a different they obviously have to have a different they obviously have to have a different interface and you need to automate stuff interface and you need to automate stuff interface and you need to automate stuff for them because if they don't like the for them because if they don't like the for them because if they don't like the way this information is coming from the way this information is coming from the way this information is coming from the clients, clients, clients, » they don't want to manually review it. » they don't want to manually review it. » they don't want to manually review it. So yeah, what how has that evolved? Was So yeah, what how has that evolved? Was So yeah, what how has that evolved? Was it just a beautiful dashboard that it just a beautiful dashboard that it just a beautiful dashboard that autopop populated all the data they autopop populated all the data they autopop populated all the data they needed » uh from the client day one like when you » uh from the client day one like when you » uh from the client day one like when you started getting coaches? started getting coaches? started getting coaches? Um, so that's a great question. Now, Um, so that's a great question. Now, Um, so that's a great question. Now, because I had experience as an online because I had experience as an online because I had experience as an online coach and a personal trainer and coach and a personal trainer and coach and a personal trainer and nutritionist and had tried to use all nutritionist and had tried to use all nutritionist and had tried to use all these platforms, I did have a good idea these platforms, I did have a good idea these platforms, I did have a good idea of what the coaching portal needed to be of what the coaching portal needed to be of what the coaching portal needed to be like. Um, so that was an area where I like. Um, so that was an area where I like. Um, so that was an area where I brought expertise to the table and brought expertise to the table and brought expertise to the table and thought if I was coaching people still thought if I was coaching people still thought if I was coaching people still and look remembering some of my favorite and look remembering some of my favorite and look remembering some of my favorite tools that I had used in the past, this tools that I had used in the past, this tools that I had used in the past, this is how I would do it. So, we did have a is how I would do it. So, we did have a is how I would do it. So, we did have a good start on that and a good jump on good start on that and a good jump on good start on that and a good jump on that. Now, we have evolved it and that. Now, we have evolved it and that. Now, we have evolved it and iterated on it and made it more iterated on it and made it more iterated on it and made it more powerful. But you're right, it takes in powerful. But you're right, it takes in powerful. But you're right, it takes in the information from the client and the information from the client and the information from the client and organizes it so easily for a coach. And organizes it so easily for a coach. And organizes it so easily for a coach. And I don't want to say this in in case any I don't want to say this in in case any I don't want to say this in in case any of our coaches clients are watching, but of our coaches clients are watching, but of our coaches clients are watching, but a coach can now be on the go, pull this a coach can now be on the go, pull this a coach can now be on the go, pull this up in 30 seconds and provide up in 30 seconds and provide up in 30 seconds and provide accountability. Sure. Like for them, accountability. Sure. Like for them, accountability. Sure. Like for them, it's so seamless, so easy. And the it's so seamless, so easy. And the it's so seamless, so easy. And the accountability piece is the powerful accountability piece is the powerful accountability piece is the powerful piece. That's what people pay trainers piece. That's what people pay trainers piece. That's what people pay trainers for, right? Like I need you to make sure for, right? Like I need you to make sure for, right? Like I need you to make sure I show up tomorrow. I show up tomorrow. I show up tomorrow. » Yeah. Yeah. It doesn't matter how easy » Yeah. Yeah. It doesn't matter how easy » Yeah. Yeah. It doesn't matter how easy it is on their end at the end of the it is on their end at the end of the it is on their end at the end of the day. Yeah. They're paying for that day. Yeah. They're paying for that day. Yeah. They're paying for that partnership. Now, the uh value prop for partnership. Now, the uh value prop for partnership. Now, the uh value prop for the coach is, "Will my clients use the coach is, "Will my clients use the coach is, "Will my clients use this?" And they've used so many tools in this?" And they've used so many tools in this?" And they've used so many tools in the past and the clients haven't used the past and the clients haven't used the past and the clients haven't used them. And so, they're already skeptical them. And so, they're already skeptical them. And so, they're already skeptical when you come to them and say, "Hey, when you come to them and say, "Hey, when you come to them and say, "Hey, I've got this new app for your clients." I've got this new app for your clients." I've got this new app for your clients." They don't want to hear that. They don't want to hear that. They don't want to hear that. » And so, we learned very quickly, it's » And so, we learned very quickly, it's » And so, we learned very quickly, it's not about, "I got this new app." It's not about, "I got this new app." It's not about, "I got this new app." It's not about, "I've got this new AI." not about, "I've got this new AI." not about, "I've got this new AI." Because the AI thing did work for a bit. Because the AI thing did work for a bit. Because the AI thing did work for a bit. Everybody was all over it. Now, people Everybody was all over it. Now, people Everybody was all over it. Now, people are over it kind of. Um, it's about I've are over it kind of. Um, it's about I've are over it kind of. Um, it's about I've created a system that will allow you to created a system that will allow you to created a system that will allow you to see what your clients are eating so that see what your clients are eating so that see what your clients are eating so that you can get them the best results. And you can get them the best results. And you can get them the best results. And guess what? Look how easy it is for your guess what? Look how easy it is for your guess what? Look how easy it is for your clients. You can almost guarantee clients. You can almost guarantee clients. You can almost guarantee they'll use this. And then they look at they'll use this. And then they look at they'll use this. And then they look at it and they're like, "Wow, that is it and they're like, "Wow, that is it and they're like, "Wow, that is easy." They just send a photo. They just easy." They just send a photo. They just easy." They just send a photo. They just text. I'm like, "Yep." And then I show text. I'm like, "Yep." And then I show text. I'm like, "Yep." And then I show them the coaching portal. I'm like, them the coaching portal. I'm like, them the coaching portal. I'm like, "Look how easy it is for you." And "Look how easy it is for you." And "Look how easy it is for you." And they're like, "Okay, I will give this a they're like, "Okay, I will give this a they're like, "Okay, I will give this a try because I've answered the big try because I've answered the big try because I've answered the big questions in their head, which is, will questions in their head, which is, will questions in their head, which is, will my client actually use this?" And then, my client actually use this?" And then, my client actually use this?" And then, "Is this going to overwhelm me?" "Is this going to overwhelm me?" "Is this going to overwhelm me?" » Yeah. And so those are two very » Yeah. And so those are two very » Yeah. And so those are two very » those are designed on purpose that way. » those are designed on purpose that way. » those are designed on purpose that way. like and I do take when people see it like and I do take when people see it like and I do take when people see it and understand it and it clicks for and understand it and it clicks for and understand it and it clicks for them. I take I get a good feeling them. I take I get a good feeling them. I take I get a good feeling because I'm like it took me a long time because I'm like it took me a long time because I'm like it took me a long time to understand that's how simple it needs to understand that's how simple it needs to understand that's how simple it needs to be. Right. to be. Right. to be. Right. » So, so these clients so you got the » So, so these clients so you got the » So, so these clients so you got the coach and then they have their clients. coach and then they have their clients. coach and then they have their clients. So the you have two end users. You So the you have two end users. You So the you have two end users. You you have the client of the coach and the you have the client of the coach and the you have the client of the coach and the coach » um » um » um » the client just texts the number. They » the client just texts the number. They » the client just texts the number. They don't have an app. don't have an app. don't have an app. » There is an app for them now. We did » There is an app for them now. We did » There is an app for them now. We did start with just text. start with just text. start with just text. » Uh the app allows us to do way more. So » Uh the app allows us to do way more. So » Uh the app allows us to do way more. So they there is an app now. So when they there is an app now. So when they there is an app now. So when they take a photo of their food now at the take a photo of their food now at the take a photo of their food now at the beginning it was just they did they just beginning it was just they did they just beginning it was just they did they just save the phone number the contact was save the phone number the contact was save the phone number the contact was called Milton called Milton called Milton » and then did you have unique phone » and then did you have unique phone » and then did you have unique phone numbers for each coach numbers for each coach numbers for each coach » to separate okay yeah that's interesting » to separate okay yeah that's interesting » to separate okay yeah that's interesting so then you go from that to so I go to so then you go from that to so I go to so then you go from that to so I go to my phone it's like Milton my phone it's like Milton my phone it's like Milton » I send a text to Milton did I just send » I send a text to Milton did I just send » I send a text to Milton did I just send the photo do I just send the photo or do the photo do I just send the photo or do the photo do I just send the photo or do I actually have to write in something as I actually have to write in something as I actually have to write in something as well » in the text good question so it all » in the text good question so it all » in the text good question so it all depends on how accurate you need it to depends on how accurate you need it to depends on how accurate you need it to be. So for most people, I would say 95% be. So for most people, I would say 95% be. So for most people, I would say 95% of the population, a photo is enough. of the population, a photo is enough. of the population, a photo is enough. The photo is going to be 85 to 90% The photo is going to be 85 to 90% The photo is going to be 85 to 90% accurate, right? accurate, right? accurate, right? » All my photos. Yep. No, that's another » All my photos. Yep. No, that's another » All my photos. Yep. No, that's another quarter pounder, Samuel. That's another quarter pounder, Samuel. That's another quarter pounder, Samuel. That's another one. It's one. It's one. It's » like, actually, you don't even need to » like, actually, you don't even need to » like, actually, you don't even need to send me anymore cuz I get it. You're send me anymore cuz I get it. You're send me anymore cuz I get it. You're only eat quarter pounders. only eat quarter pounders. only eat quarter pounders. » No, that is uh So, that was one of the » No, that is uh So, that was one of the » No, that is uh So, that was one of the biggest things I learned when I was biggest things I learned when I was biggest things I learned when I was manually texting people is for 95% of manually texting people is for 95% of manually texting people is for 95% of folks, if you just show me the photos, folks, if you just show me the photos, folks, if you just show me the photos, you don't even need me to respond. you don't even need me to respond. you don't even need me to respond. you see 30 photos in a row and you're like, see 30 photos in a row and you're like, see 30 photos in a row and you're like, » I drank 22 Dr. Peppers, I should drink » I drank 22 Dr. Peppers, I should drink » I drank 22 Dr. Peppers, I should drink 10 next week, next time. So, that's like 10 next week, next time. So, that's like 10 next week, next time. So, that's like was a huge aha for me. So, now we're was a huge aha for me. So, now we're was a huge aha for me. So, now we're getting into more people who are getting into more people who are getting into more people who are athletes and bodybuilders and things athletes and bodybuilders and things athletes and bodybuilders and things like that. So, if you send a photo with like that. So, if you send a photo with like that. So, if you send a photo with context, it's more accurate. Okay? context, it's more accurate. Okay? context, it's more accurate. Okay? » Right? So, I might send a photo of my » Right? So, I might send a photo of my » Right? So, I might send a photo of my Greek yogurt. I put honey in it. I put Greek yogurt. I put honey in it. I put Greek yogurt. I put honey in it. I put protein powder and some berries. protein powder and some berries. protein powder and some berries. » Of course, you would. » Of course, you would. » Of course, you would. » And if I send that, it's going to make a » And if I send that, it's going to make a » And if I send that, it's going to make a guess. But if I've got a specific goal, guess. But if I've got a specific goal, guess. But if I've got a specific goal, like my brother's in the UFC for like my brother's in the UFC for like my brother's in the UFC for example, he's got to hit weight example, he's got to hit weight example, he's got to hit weight Saturday. And if it's even just a little Saturday. And if it's even just a little Saturday. And if it's even just a little off, then he's gonna miss and then it's off, then he's gonna miss and then it's off, then he's gonna miss and then it's a problem. Um, so we tell people a problem. Um, so we tell people a problem. Um, so we tell people » for most folks photos fine, simple text » for most folks photos fine, simple text » for most folks photos fine, simple text is fine. But if you've got a specific is fine. But if you've got a specific is fine. But if you've got a specific goal you've got to reach on a timeline, goal you've got to reach on a timeline, goal you've got to reach on a timeline, then give some context. then give some context. then give some context. » Yeah. And so the more detail you give, » Yeah. And so the more detail you give, » Yeah. And so the more detail you give, the more accurate it is. the more accurate it is. the more accurate it is. » Yeah. Yeah. That's that's good to know. » Yeah. Yeah. That's that's good to know. » Yeah. Yeah. That's that's good to know. So talk about the app now. What's the So talk about the app now. What's the So talk about the app now. What's the user interface like now? Can you still user interface like now? Can you still user interface like now? Can you still text a number or do you only do it text a number or do you only do it text a number or do you only do it through the app? So, it's 99% through the app? So, it's 99% through the app? So, it's 99% through the app. the app. the app. » Okay. » Okay. » Okay. » Now, the main interface looks like Chad » Now, the main interface looks like Chad » Now, the main interface looks like Chad GBT. So, it's a natural language GBT. So, it's a natural language GBT. So, it's a natural language interface. You send your meals there and interface. You send your meals there and interface. You send your meals there and then we've got a dashboard with your then we've got a dashboard with your then we've got a dashboard with your data. Here's how many calories you have. data. Here's how many calories you have. data. Here's how many calories you have. » Oh, so they can see their own that's » Oh, so they can see their own that's » Oh, so they can see their own that's nice, too. nice, too. nice, too. » Yep. So, it allows them to stay on track » Yep. So, it allows them to stay on track » Yep. So, it allows them to stay on track and it's got like progress bars, right? and it's got like progress bars, right? and it's got like progress bars, right? Like you'd expect from any nutrition Like you'd expect from any nutrition Like you'd expect from any nutrition app. Here's how close you are to your app. Here's how close you are to your app. Here's how close you are to your daily goals. Here's how close you are on daily goals. Here's how close you are on daily goals. Here's how close you are on your macros. And so, that's all there. your macros. And so, that's all there. your macros. And so, that's all there. And um the technology behind the scenes And um the technology behind the scenes And um the technology behind the scenes is this is what we're really excited is this is what we're really excited is this is what we're really excited about. just gets smarter and smarter. about. just gets smarter and smarter. about. just gets smarter and smarter. And so today, you could describe us as a And so today, you could describe us as a And so today, you could describe us as a SAS platform, but in the next 6 months, SAS platform, but in the next 6 months, SAS platform, but in the next 6 months, we'll have our a true intelligence layer we'll have our a true intelligence layer we'll have our a true intelligence layer that we can then build APIs around and that we can then build APIs around and that we can then build APIs around and do all sorts of things with. do all sorts of things with. do all sorts of things with. » Yeah. » Yeah. » Yeah. » Yeah. That's interesting. So, so today » Yeah. That's interesting. So, so today » Yeah. That's interesting. So, so today if so I want to use Milton AI, you would if so I want to use Milton AI, you would if so I want to use Milton AI, you would refer me a coach if if I reached out refer me a coach if if I reached out refer me a coach if if I reached out cold or someone hears this podcast like, cold or someone hears this podcast like, cold or someone hears this podcast like, "Oh, I want to use that app." "Oh, I want to use that app." "Oh, I want to use that app." » Good question. » Good question. » Good question. » How do they work with you? » How do they work with you? » How do they work with you? » Yeah. So right now we do predominantly » Yeah. So right now we do predominantly » Yeah. So right now we do predominantly sell to coaches and the reason for that sell to coaches and the reason for that sell to coaches and the reason for that as a startup it's just a way to get as a startup it's just a way to get as a startup it's just a way to get distribution and generate revenue right distribution and generate revenue right distribution and generate revenue right um going direct to consumer with health um going direct to consumer with health um going direct to consumer with health apps is extremely difficult and cost a apps is extremely difficult and cost a apps is extremely difficult and cost a whole bunch of money and then you can whole bunch of money and then you can whole bunch of money and then you can still fail um we've learned the still fail um we've learned the still fail um we've learned the accountability of a coach gets people to accountability of a coach gets people to accountability of a coach gets people to use it so if you're paying a personal use it so if you're paying a personal use it so if you're paying a personal trainer and they say hey I need you to trainer and they say hey I need you to trainer and they say hey I need you to log your meals on this you're paying log your meals on this you're paying log your meals on this you're paying them you listen right if we try to run them you listen right if we try to run them you listen right if we try to run an ad on social media saying hey you an ad on social media saying hey you an ad on social media saying hey you should log your meals on this you might should log your meals on this you might should log your meals on this you might be all excited in moment like, "Oh, I be all excited in moment like, "Oh, I be all excited in moment like, "Oh, I need to do this." And then you download need to do this." And then you download need to do this." And then you download it and try it once and then you forget it and try it once and then you forget it and try it once and then you forget about it. Right. about it. Right. about it. Right. » Yeah. And so that's the reason why we go » Yeah. And so that's the reason why we go » Yeah. And so that's the reason why we go to coaches today. If you do reach out to to coaches today. If you do reach out to to coaches today. If you do reach out to us, I do onboard people on their own us, I do onboard people on their own us, I do onboard people on their own every now and then, but I just see the every now and then, but I just see the every now and then, but I just see the difference in the data. Oh, yeah. Right. difference in the data. Oh, yeah. Right. difference in the data. Oh, yeah. Right. Like through a coach, it's just way Like through a coach, it's just way Like through a coach, it's just way better. Um, and eventually we we be so better. Um, and eventually we we be so better. Um, and eventually we we be so fortunate to make a whole bunch of fortunate to make a whole bunch of fortunate to make a whole bunch of money, we'll have a direct to consumer money, we'll have a direct to consumer money, we'll have a direct to consumer model. But model. But model. But » Sure. Yeah. Well, I Yeah, I agree with » Sure. Yeah. Well, I Yeah, I agree with » Sure. Yeah. Well, I Yeah, I agree with that model. I'm that person. if I that model. I'm that person. if I that model. I'm that person. if I downloaded I can't tell you how many downloaded I can't tell you how many downloaded I can't tell you how many calorie counters I've downloaded and I calorie counters I've downloaded and I calorie counters I've downloaded and I don't I bet there's five on my phone don't I bet there's five on my phone don't I bet there's five on my phone right now and I don't don't even know right now and I don't don't even know right now and I don't don't even know what they're called but I stopped using what they're called but I stopped using what they're called but I stopped using » um but yeah that's really » um but yeah that's really » um but yeah that's really » powerful and the retention side of that » powerful and the retention side of that » powerful and the retention side of that is huge and then consistent data coming is huge and then consistent data coming is huge and then consistent data coming into your programs everything into your programs everything into your programs everything » because the model gets smarter it's » because the model gets smarter it's » because the model gets smarter it's going to get better um going to get better um going to get better um » so uh gym owner so say I want this but I » so uh gym owner so say I want this but I » so uh gym owner so say I want this but I don't have a trainer and I I want a Levi don't have a trainer and I I want a Levi don't have a trainer and I I want a Levi Parker, you're probably listening to Parker, you're probably listening to Parker, you're probably listening to this. Okay, we got to get you signed up this. Okay, we got to get you signed up this. Okay, we got to get you signed up because I need a trainer to supervise because I need a trainer to supervise because I need a trainer to supervise mine. Um, so let's say Levi, local gym mine. Um, so let's say Levi, local gym mine. Um, so let's say Levi, local gym owner, trainer, owner, trainer, owner, trainer, » signs up for this. Um, what does he » signs up for this. Um, what does he » signs up for this. Um, what does he » or do do does he pay anything or will I » or do do does he pay anything or will I » or do do does he pay anything or will I pay and his clients pay? pay and his clients pay? pay and his clients pay? » Yeah, great question. So, we give our » Yeah, great question. So, we give our » Yeah, great question. So, we give our customers the option there is a fee for customers the option there is a fee for customers the option there is a fee for the organization right now. How the organization right now. How the organization right now. How the organization » like an onboarding fee or a monthly fee? » like an onboarding fee or a monthly fee? » like an onboarding fee or a monthly fee? » Yep. So, we've got two options. We have » Yep. So, we've got two options. We have » Yep. So, we've got two options. We have self-s serve where you can go to the self-s serve where you can go to the self-s serve where you can go to the website getmilton.com, click on the website getmilton.com, click on the website getmilton.com, click on the coaches tab, you can try it for free, 30 coaches tab, you can try it for free, 30 coaches tab, you can try it for free, 30 days, and then you'll pay $99 a month, days, and then you'll pay $99 a month, days, and then you'll pay $99 a month, and that'll cover 20 clients. and that'll cover 20 clients. and that'll cover 20 clients. » And so, most coaches can fit into that » And so, most coaches can fit into that » And so, most coaches can fit into that category. And if you want to figure it category. And if you want to figure it category. And if you want to figure it out on your own, then you can do that. out on your own, then you can do that. out on your own, then you can do that. Now, if you're a gym and you're serious Now, if you're a gym and you're serious Now, if you're a gym and you're serious about this and you want to generate new about this and you want to generate new about this and you want to generate new revenue, you want to keep your clients revenue, you want to keep your clients revenue, you want to keep your clients longer, then we do have onboarding and longer, then we do have onboarding and longer, then we do have onboarding and implementation services where we'll implementation services where we'll implementation services where we'll charge you an upfront fee. you'll get charge you an upfront fee. you'll get charge you an upfront fee. you'll get access to our team and we will hold your access to our team and we will hold your access to our team and we will hold your hand through the first 30 days and so hand through the first 30 days and so hand through the first 30 days and so that you we almost guarantee a that you we almost guarantee a that you we almost guarantee a successful launch. successful launch. successful launch. » Yeah. » Yeah. » Yeah. » Yep. » Yep. » Yep. » That makes sense. » That makes sense. » That makes sense. » And then we also position it so that » And then we also position it so that » And then we also position it so that your gym can make new revenue. your gym can make new revenue. your gym can make new revenue. » Yeah. Yeah. » Yeah. Yeah. » Yeah. Yeah. » Uh what is the does the enduser price is » Uh what is the does the enduser price is » Uh what is the does the enduser price is that determined based on what the that determined based on what the that determined based on what the trainer wants to charge them? trainer wants to charge them? trainer wants to charge them? » Y » Y » Y » they determine the price or do you have » they determine the price or do you have » they determine the price or do you have recommended pricing? recommended pricing? recommended pricing? » We do have recommended. Okay. Um, and » We do have recommended. Okay. Um, and » We do have recommended. Okay. Um, and what's interesting is there's different what's interesting is there's different what's interesting is there's different types of coaches. And so you've got your types of coaches. And so you've got your types of coaches. And so you've got your personal trainer at, let's say, um, personal trainer at, let's say, um, personal trainer at, let's say, um, Avasa Fitness, which is I think we're Avasa Fitness, which is I think we're Avasa Fitness, which is I think we're mostly familiar with around here, and mostly familiar with around here, and mostly familiar with around here, and they might just be have graduated high they might just be have graduated high they might just be have graduated high school, and they charge $30 a session, school, and they charge $30 a session, school, and they charge $30 a session, and they're going to use Milton. They and they're going to use Milton. They and they're going to use Milton. They might charge like five bucks a month, might charge like five bucks a month, might charge like five bucks a month, whatever. whatever. whatever. » Sure. Then you've got a personal trainer » Sure. Then you've got a personal trainer » Sure. Then you've got a personal trainer who's a professional who does this for who's a professional who does this for who's a professional who does this for real and they're making real and they're making real and they're making $600 to $1,000 per client per month. And $600 to $1,000 per client per month. And $600 to $1,000 per client per month. And they see this and they're like, I don't they see this and they're like, I don't they see this and they're like, I don't need to charge my clients anything else. need to charge my clients anything else. need to charge my clients anything else. » I just need them to stick with me for » I just need them to stick with me for » I just need them to stick with me for the next five years. And so let me add the next five years. And so let me add the next five years. And so let me add some value. Let me get Milton, make the some value. Let me get Milton, make the some value. Let me get Milton, make the investment in Milton, and then bring my investment in Milton, and then bring my investment in Milton, and then bring my clients more. And so that's another clients more. And so that's another clients more. And so that's another route. route. route. » The gyms, they want to sell more » The gyms, they want to sell more » The gyms, they want to sell more personal training. That's their main personal training. That's their main personal training. That's their main value. So, they know I've got my value. So, they know I've got my value. So, they know I've got my memberships, but what where my real memberships, but what where my real memberships, but what where my real margins are in the personal training margins are in the personal training margins are in the personal training services. And so, how can I sell more services. And so, how can I sell more services. And so, how can I sell more personal training services? How can I personal training services? How can I personal training services? How can I differentiate myself from the gym next differentiate myself from the gym next differentiate myself from the gym next door? I can license Milton. That'll help door? I can license Milton. That'll help door? I can license Milton. That'll help me close more personal training deals. me close more personal training deals. me close more personal training deals. » Yeah. Yeah. » Yeah. Yeah. » Yeah. Yeah. » So, here's a very isolated example. Um, » So, here's a very isolated example. Um, » So, here's a very isolated example. Um, but it's just what I know. At the gym I but it's just what I know. At the gym I but it's just what I know. At the gym I work out at, it's uh predominantly a work out at, it's uh predominantly a work out at, it's uh predominantly a powerlifting gym and then a strength powerlifting gym and then a strength powerlifting gym and then a strength building. Obviously, I'm not in building. Obviously, I'm not in building. Obviously, I'm not in powerlifting. powerlifting. powerlifting. uh strength building um depending on uh strength building um depending on uh strength building um depending on their goals. I'm assuming that first 30 their goals. I'm assuming that first 30 their goals. I'm assuming that first 30 days you help them days you help them days you help them » design plans because the powerlifter has » design plans because the powerlifter has » design plans because the powerlifter has a different diet than the guy running a different diet than the guy running a different diet than the guy running than the basketball player than the than the basketball player than the than the basketball player than the football player than football player than football player than » the wrestler, the MMA fighter. Yeah. So, » the wrestler, the MMA fighter. Yeah. So, » the wrestler, the MMA fighter. Yeah. So, so how customized can a trainer get? And so how customized can a trainer get? And so how customized can a trainer get? And especially if a trainer's got people especially if a trainer's got people especially if a trainer's got people with different goals. with different goals. with different goals. » Yeah. So, here's the magic of Milton » Yeah. So, here's the magic of Milton » Yeah. So, here's the magic of Milton that all that stuff is AIdriven now. that all that stuff is AIdriven now. that all that stuff is AIdriven now. » Interesting. » Interesting. » Interesting. » Yeah. And so whether the trainer wants » Yeah. And so whether the trainer wants » Yeah. And so whether the trainer wants to design it in our coaching portal, we to design it in our coaching portal, we to design it in our coaching portal, we have a natural language interface for have a natural language interface for have a natural language interface for them to design programs, anything they them to design programs, anything they them to design programs, anything they want. It's as much input they want to want. It's as much input they want to want. It's as much input they want to provide. Milton will understand that and provide. Milton will understand that and provide. Milton will understand that and apply it. Or the client, if the trainer apply it. Or the client, if the trainer apply it. Or the client, if the trainer says, "Let's just get them tracking says, "Let's just get them tracking says, "Let's just get them tracking meals." The client can then talk to meals." The client can then talk to meals." The client can then talk to Milton and say, "Well, here's my Milton and say, "Well, here's my Milton and say, "Well, here's my specific goals. Help me to accomplish specific goals. Help me to accomplish specific goals. Help me to accomplish these." Gotcha. these." Gotcha. these." Gotcha. » And so that's the power of the » And so that's the power of the » And so that's the power of the generative AI is the unlimited personal generative AI is the unlimited personal generative AI is the unlimited personal custom plans, unlimited customized custom plans, unlimited customized custom plans, unlimited customized recipes, unlimited support, meal plans, recipes, unlimited support, meal plans, recipes, unlimited support, meal plans, all of that is instantaneous now and all of that is instantaneous now and all of that is instantaneous now and fully custom to the person with tracking fully custom to the person with tracking fully custom to the person with tracking and a dashboard. Yeah. and a dashboard. Yeah. and a dashboard. Yeah. » And it keeps » And it keeps » And it keeps » like are you seeing graphs like » like are you seeing graphs like » like are you seeing graphs like progress? Yeah. progress? Yeah. progress? Yeah. » All that. It sounds like you already » All that. It sounds like you already » All that. It sounds like you already have the inconsumer app by the way. It's have the inconsumer app by the way. It's have the inconsumer app by the way. It's all there. Sounds like it's about there. all there. Sounds like it's about there. all there. Sounds like it's about there. It is the one piece that's missing that It is the one piece that's missing that It is the one piece that's missing that I would say is this intelligence layer. I would say is this intelligence layer. I would say is this intelligence layer. » So, if I could describe Milton today, » So, if I could describe Milton today, » So, if I could describe Milton today, what drives somebody to then go back and what drives somebody to then go back and what drives somebody to then go back and do their logs is the coach saying, "Hey, do their logs is the coach saying, "Hey, do their logs is the coach saying, "Hey, this week, make sure you get your logs." this week, make sure you get your logs." this week, make sure you get your logs." Yeah. Yeah. Yeah. » And I'm watching how the coaches do » And I'm watching how the coaches do » And I'm watching how the coaches do that. And we're replicating it with that. And we're replicating it with that. And we're replicating it with Milton intelligence. Milton intelligence. Milton intelligence. » Yeah. » Yeah. » Yeah. » Even if you could replicate that, I'd » Even if you could replicate that, I'd » Even if you could replicate that, I'd want to coach because I'm not scared of want to coach because I'm not scared of want to coach because I'm not scared of I mean, someday I'll probably be scared I mean, someday I'll probably be scared I mean, someday I'll probably be scared of AI. I'm not today. You can ignore it. of AI. I'm not today. You can ignore it. of AI. I'm not today. You can ignore it. Yeah. But like, yeah, if you figure out Yeah. But like, yeah, if you figure out Yeah. But like, yeah, if you figure out how to enforce accountability with AI, how to enforce accountability with AI, how to enforce accountability with AI, we that's a big I don't know if I want we that's a big I don't know if I want we that's a big I don't know if I want you to figure out. you to figure out. you to figure out. » I called on the Tesla bodies about to » I called on the Tesla bodies about to » I called on the Tesla bodies about to show up at your house, show up at your house, show up at your house, » right? That's what I'm like gonna zap me » right? That's what I'm like gonna zap me » right? That's what I'm like gonna zap me through my phone. Like, how's this going through my phone. Like, how's this going through my phone. Like, how's this going to work? Pavlov's dogs, right? Like, to work? Pavlov's dogs, right? Like, to work? Pavlov's dogs, right? Like, » uh, » uh, » uh, » yeah, the coach makes a world of » yeah, the coach makes a world of » yeah, the coach makes a world of difference. And when people ask me about difference. And when people ask me about difference. And when people ask me about the future the future the future » of personal training because now Chad » of personal training because now Chad » of personal training because now Chad Bet is coming out with ads like, "We'll Bet is coming out with ads like, "We'll Bet is coming out with ads like, "We'll be your personal trainer, right?" Um I be your personal trainer, right?" Um I be your personal trainer, right?" Um I believe services like personal training believe services like personal training believe services like personal training will be get will become even more will be get will become even more will be get will become even more valuable in the future. I agree because valuable in the future. I agree because valuable in the future. I agree because people pay for the human accountability, people pay for the human accountability, people pay for the human accountability, they pay for the relationship, they pay they pay for the relationship, they pay they pay for the relationship, they pay for someone to go on the journey with for someone to go on the journey with for someone to go on the journey with them. Yeah. them. Yeah. them. Yeah. » Right. Um and that is that's » Right. Um and that is that's » Right. Um and that is that's unreplaceable. Now for people who can't unreplaceable. Now for people who can't unreplaceable. Now for people who can't afford the trainer and are in an area afford the trainer and are in an area afford the trainer and are in an area where there might be a lack of re access where there might be a lack of re access where there might be a lack of re access to resources, we're going to get Milton to resources, we're going to get Milton to resources, we're going to get Milton as high quality as we can to serve you as high quality as we can to serve you as high quality as we can to serve you without the human. But our driver, without the human. But our driver, without the human. But our driver, these human coaches. these human coaches. these human coaches. » Yeah. What what's the involvement if a » Yeah. What what's the involvement if a » Yeah. What what's the involvement if a if a coach wants to add this into their if a coach wants to add this into their if a coach wants to add this into their business model? What's really their time business model? What's really their time business model? What's really their time commitment with 20 clients? Yeah. Like commitment with 20 clients? Yeah. Like commitment with 20 clients? Yeah. Like what are you seeing? What I am a what are you seeing? What I am a what are you seeing? What I am a trainer. I've got 20 clients running trainer. I've got 20 clients running trainer. I've got 20 clients running through Milton. What's my time through Milton. What's my time through Milton. What's my time commitment to maintain that? commitment to maintain that? commitment to maintain that? » Let me uh preface it by saying it » Let me uh preface it by saying it » Let me uh preface it by saying it depends on your techsavviness. So there depends on your techsavviness. So there depends on your techsavviness. So there are especially with these natural are especially with these natural are especially with these natural language interfaces, there's people who language interfaces, there's people who language interfaces, there's people who just can see a chat GBT and just get it just can see a chat GBT and just get it just can see a chat GBT and just get it like I know exactly what I'm going to like I know exactly what I'm going to like I know exactly what I'm going to ask. And then there's people who see a ask. And then there's people who see a ask. And then there's people who see a Chad GBT interface and they're frozen in Chad GBT interface and they're frozen in Chad GBT interface and they're frozen in time like what do I even do? Where do I time like what do I even do? Where do I time like what do I even do? Where do I start? Because it's infinite. It's all start? Because it's infinite. It's all start? Because it's infinite. It's all these possibilities. And so depending on these possibilities. And so depending on these possibilities. And so depending on your technical savviness, it can be your technical savviness, it can be your technical savviness, it can be anywhere from you're rocking and rolling anywhere from you're rocking and rolling anywhere from you're rocking and rolling in two minutes. You sign up for the in two minutes. You sign up for the in two minutes. You sign up for the platform, you add your first client, you platform, you add your first client, you platform, you add your first client, you type in a program for them, they get the type in a program for them, they get the type in a program for them, they get the mobile app, they see the program, they mobile app, they see the program, they mobile app, they see the program, they start tracking, data comes back to your start tracking, data comes back to your start tracking, data comes back to your dashboard, you see the important dashboard, you see the important dashboard, you see the important information right up front, you send information right up front, you send information right up front, you send them a message, good start. Like you're them a message, good start. Like you're them a message, good start. Like you're done. couple minutes and you're off to done. couple minutes and you're off to done. couple minutes and you're off to the races. And then if you've got 20 the races. And then if you've got 20 the races. And then if you've got 20 clients, the dashboard's set up in a way clients, the dashboard's set up in a way clients, the dashboard's set up in a way where Milton will present to you the where Milton will present to you the where Milton will present to you the most important information. These five most important information. These five most important information. These five are engaged, these five are doing okay, are engaged, these five are doing okay, are engaged, these five are doing okay, you need to call these five immediately, you need to call these five immediately, you need to call these five immediately, right? And that's right? And that's right? And that's » their contact information is in the app. » their contact information is in the app. » their contact information is in the app. » Yeah. Yeah. » Yeah. Yeah. » Yeah. Yeah. » Call outside of it. Uh do you message » Call outside of it. Uh do you message » Call outside of it. Uh do you message within the app to your clients or does within the app to your clients or does within the app to your clients or does that happen outside of it? that happen outside of it? that happen outside of it? » So there is an inbox in the app. » So there is an inbox in the app. » So there is an inbox in the app. However, the more powerful reach out is However, the more powerful reach out is However, the more powerful reach out is the coach's cell phone number. the coach's cell phone number. the coach's cell phone number. » You can ignore an app alert. I mean, » You can ignore an app alert. I mean, » You can ignore an app alert. I mean, look at my phone. There's a couple apps look at my phone. There's a couple apps look at my phone. There's a couple apps that have 5,000 notifications missed, that have 5,000 notifications missed, that have 5,000 notifications missed, right? right? right? » Yeah. But then your trainer starts » Yeah. But then your trainer starts » Yeah. But then your trainer starts calling. You're like, "Oh my gosh, I calling. You're like, "Oh my gosh, I calling. You're like, "Oh my gosh, I forgot to log my meal." And then you forgot to log my meal." And then you forgot to log my meal." And then you ignore it and go log. And don't worry, ignore it and go log. And don't worry, ignore it and go log. And don't worry, I'm all over it. Right. And so that is I'm all over it. Right. And so that is I'm all over it. Right. And so that is like that combination is is so powerful. like that combination is is so powerful. like that combination is is so powerful. So a coach with 20 clients, I mean, a So a coach with 20 clients, I mean, a So a coach with 20 clients, I mean, a couple minutes a week depending on how couple minutes a week depending on how couple minutes a week depending on how in-depth of the service you're trying to in-depth of the service you're trying to in-depth of the service you're trying to provide. And so if a coach is charging provide. And so if a coach is charging provide. And so if a coach is charging $1,000 a month, then they're in there $1,000 a month, then they're in there $1,000 a month, then they're in there every single day. I'm looking at your every single day. I'm looking at your every single day. I'm looking at your details. I'm making suggestions every details. I'm making suggestions every details. I'm making suggestions every day. Whereas a coach who's trying to day. Whereas a coach who's trying to day. Whereas a coach who's trying to drive some leads, they might charge a drive some leads, they might charge a drive some leads, they might charge a hundred bucks one time for this thing hundred bucks one time for this thing hundred bucks one time for this thing and they're like, I'm going to give you and they're like, I'm going to give you and they're like, I'm going to give you a report at in 30 days, right? Um, so a report at in 30 days, right? Um, so a report at in 30 days, right? Um, so those are the it varies based on but we those are the it varies based on but we those are the it varies based on but we provide all the training, all the setup, provide all the training, all the setup, provide all the training, all the setup, all we've got videos, a knowledge base, all we've got videos, a knowledge base, all we've got videos, a knowledge base, how-to guides, we've got um workshops how-to guides, we've got um workshops how-to guides, we've got um workshops where you can hop on and learn from where you can hop on and learn from where you can hop on and learn from other coaches. And so the game plan's other coaches. And so the game plan's other coaches. And so the game plan's all there. We make it super simple. all there. We make it super simple. all there. We make it super simple. Yeah. Yeah. Yeah. » Yep. » Yep. » Yep. » I love it. I like this a lot. I feel » I love it. I like this a lot. I feel » I love it. I like this a lot. I feel like it's a really good idea. What do like it's a really good idea. What do like it's a really good idea. What do you think, Tyler? I agree. you think, Tyler? I agree. you think, Tyler? I agree. » You agree? Yeah. I'm excited about it. » You agree? Yeah. I'm excited about it. » You agree? Yeah. I'm excited about it. I'm excited to sell it for you. I'm excited to sell it for you. I'm excited to sell it for you. » Uh Levi, do you have lunch plans after » Uh Levi, do you have lunch plans after » Uh Levi, do you have lunch plans after this? this? this? » Um I'm going to get some basketball, but » Um I'm going to get some basketball, but » Um I'm going to get some basketball, but that's about it. that's about it. that's about it. » Get some basketball. » Get some basketball. » Get some basketball. I love it. All right. Well, we'll I love it. All right. Well, we'll I love it. All right. Well, we'll schedule We need to have lunch with schedule We need to have lunch with schedule We need to have lunch with Levi. I need you to get this guy on Levi. I need you to get this guy on Levi. I need you to get this guy on boarded. boarded. boarded. » Yeah. » Yeah. » Yeah. » Um I I'll do the first uh sales intro » Um I I'll do the first uh sales intro » Um I I'll do the first uh sales intro with him and then you can take it with him and then you can take it with him and then you can take it from there. Um Okay. So, talk about uh from there. Um Okay. So, talk about uh from there. Um Okay. So, talk about uh scaling constraints. Like do you have scaling constraints. Like do you have scaling constraints. Like do you have any constraints in scaling right now? any constraints in scaling right now? any constraints in scaling right now? 100 coaches knock on the door tomorrow 100 coaches knock on the door tomorrow 100 coaches knock on the door tomorrow because you're there sounds like there's because you're there sounds like there's because you're there sounds like there's some personal training at the beginning some personal training at the beginning some personal training at the beginning for the trainers, for the trainers, for the trainers, » right? And that adoption. Um » right? And that adoption. Um » right? And that adoption. Um » yeah, is that » yeah, is that » yeah, is that » Yeah, » Yeah, » Yeah, » good question. » good question. » good question. » Obviously be a good problem. Yeah, you » Obviously be a good problem. Yeah, you » Obviously be a good problem. Yeah, you want that problem. want that problem. want that problem. » Yeah. So I think today and the last » Yeah. So I think today and the last » Yeah. So I think today and the last couple months we've been trying to solve couple months we've been trying to solve couple months we've been trying to solve for these. So we're trying to set it up for these. So we're trying to set it up for these. So we're trying to set it up to where if a hundred coaches come in an to where if a hundred coaches come in an to where if a hundred coaches come in an evening, we can get them all signed up. evening, we can get them all signed up. evening, we can get them all signed up. No problem. They're all successful. Now No problem. They're all successful. Now No problem. They're all successful. Now I think we're at a certain level with I think we're at a certain level with I think we're at a certain level with that and as soon as 100 come in at one that and as soon as 100 come in at one that and as soon as 100 come in at one time we will quickly learn what level time we will quickly learn what level time we will quickly learn what level we're really at. we're really at. we're really at. » You'll see what breaks something. The » You'll see what breaks something. The » You'll see what breaks something. The technology is prepared for the scale. technology is prepared for the scale. technology is prepared for the scale. Where I think we need to do some more Where I think we need to do some more Where I think we need to do some more work and need more data is in taking work and need more data is in taking work and need more data is in taking somebody from sign up to first client to somebody from sign up to first client to somebody from sign up to first client to successful over time successful over time successful over time » because that's where it's they have to » because that's where it's they have to » because that's where it's they have to understand truly how this becomes a part understand truly how this becomes a part understand truly how this becomes a part of their business. we've started of their business. we've started of their business. we've started inventing things around the product more inventing things around the product more inventing things around the product more less technical features, more less technical features, more less technical features, more psychological features. So, for example, psychological features. So, for example, psychological features. So, for example, » um in the health world today, » um in the health world today, » um in the health world today, » you might go to a gym and they might » you might go to a gym and they might » you might go to a gym and they might have an inbody scan and an inbody scan have an inbody scan and an inbody scan have an inbody scan and an inbody scan cost the gym $10,000. Why do they pay cost the gym $10,000. Why do they pay cost the gym $10,000. Why do they pay for that? You could, if you wanted to for that? You could, if you wanted to for that? You could, if you wanted to get somebody's weight, buy a scale at get somebody's weight, buy a scale at get somebody's weight, buy a scale at Walmart for 10 bucks. They don't pay for Walmart for 10 bucks. They don't pay for Walmart for 10 bucks. They don't pay for it for the weight. They pay for it it for the weight. They pay for it it for the weight. They pay for it because it produces this report because it produces this report because it produces this report that's tangible that allows a client to that's tangible that allows a client to that's tangible that allows a client to see their progress. So, we've got this see their progress. So, we've got this see their progress. So, we've got this um OG coach advisor and he's really part um OG coach advisor and he's really part um OG coach advisor and he's really part of the team. His name is Johnny Ow. He's of the team. His name is Johnny Ow. He's of the team. His name is Johnny Ow. He's out of Florida and he's been doing this out of Florida and he's been doing this out of Florida and he's been doing this for decades. He's in his 60s and he was for decades. He's in his 60s and he was for decades. He's in his 60s and he was the one who told me the story. He's the one who told me the story. He's the one who told me the story. He's like, "Getting clients results comes like, "Getting clients results comes like, "Getting clients results comes down to two things. You need to hold down to two things. You need to hold down to two things. You need to hold them accountable and then you need to them accountable and then you need to them accountable and then you need to make the progress visual because people make the progress visual because people make the progress visual because people they'll they'll hit weight plateaus, they'll they'll hit weight plateaus, they'll they'll hit weight plateaus, they'll hit strength plateaus, and as they'll hit strength plateaus, and as they'll hit strength plateaus, and as soon as they feel like they're not soon as they feel like they're not soon as they feel like they're not making progress, they lose motivation." making progress, they lose motivation." making progress, they lose motivation." M. M. M. » And so the InBody scan at $10,000 makes » And so the InBody scan at $10,000 makes » And so the InBody scan at $10,000 makes it so easy to show this progress and see it so easy to show this progress and see it so easy to show this progress and see here's where you were and now here's here's where you were and now here's here's where you were and now here's where you are even if you don't think where you are even if you don't think where you are even if you don't think anything's different. And seeing that anything's different. And seeing that anything's different. And seeing that somebody says I'll renew for next month, somebody says I'll renew for next month, somebody says I'll renew for next month, right? And so it's these little things right? And so it's these little things right? And so it's these little things that we're learning on the psychological that we're learning on the psychological that we're learning on the psychological level that make a huge impact. And so level that make a huge impact. And so level that make a huge impact. And so that's one thing is okay, here's how you that's one thing is okay, here's how you that's one thing is okay, here's how you make this progress visual for your make this progress visual for your make this progress visual for your clients. Just like if you had an inbody clients. Just like if you had an inbody clients. Just like if you had an inbody scan, scan, scan, » here's how you prove outcomes. » here's how you prove outcomes. » here's how you prove outcomes. » Yeah. And then the other thing is we » Yeah. And then the other thing is we » Yeah. And then the other thing is we have to get coaches bought in that have to get coaches bought in that have to get coaches bought in that seeing nutrition data is best practice seeing nutrition data is best practice seeing nutrition data is best practice as a health professional. as a health professional. as a health professional. » So what do I mean by that? Well, if you » So what do I mean by that? Well, if you » So what do I mean by that? Well, if you find a personal trainer, they almost find a personal trainer, they almost find a personal trainer, they almost certainly have certifications. They're certainly have certifications. They're certainly have certifications. They're going to get CEUs at a conference. going to get CEUs at a conference. going to get CEUs at a conference. They're paying money for that. They're They're paying money for that. They're They're paying money for that. They're trying to improve their craft, but trying to improve their craft, but trying to improve their craft, but nutrition is still such a missing piece nutrition is still such a missing piece nutrition is still such a missing piece of the puzzle. And so we discovered we of the puzzle. And so we discovered we of the puzzle. And so we discovered we had two types of coaches. We had the had two types of coaches. We had the had two types of coaches. We had the coach who'd sign up and say, "Hey, I got coach who'd sign up and say, "Hey, I got coach who'd sign up and say, "Hey, I got this new tool. You should try it." Then this new tool. You should try it." Then this new tool. You should try it." Then we had the coach who'd sign up and say, we had the coach who'd sign up and say, we had the coach who'd sign up and say, "As a part of my program to get you "As a part of my program to get you "As a part of my program to get you results, you are required to log your results, you are required to log your results, you are required to log your meals for 30 days." And the engagement meals for 30 days." And the engagement meals for 30 days." And the engagement difference, as you can guess, is just difference, as you can guess, is just difference, as you can guess, is just not even close. It's just not even not even close. It's just not even not even close. It's just not even close. And so, we seen that and we close. And so, we seen that and we close. And so, we seen that and we thought, thought, thought, » if you sign up with us, you need to take » if you sign up with us, you need to take » if you sign up with us, you need to take our certification and then 30 days of our certification and then 30 days of our certification and then 30 days of nutrition for every client is a nutrition for every client is a nutrition for every client is a requirement, right? We have to instill requirement, right? We have to instill requirement, right? We have to instill that in our customer base. And it just that in our customer base. And it just that in our customer base. And it just makes sense. I mean, it's you wouldn't makes sense. I mean, it's you wouldn't makes sense. I mean, it's you wouldn't want a doctor who ignores a part of want a doctor who ignores a part of want a doctor who ignores a part of their practice, right? Sure. It would be their practice, right? Sure. It would be their practice, right? Sure. It would be considered malpractice. And so, if considered malpractice. And so, if considered malpractice. And so, if you're a health professional and you're you're a health professional and you're you're a health professional and you're not considering nutrition, not considering nutrition, not considering nutrition, » how are you getting them the best » how are you getting them the best » how are you getting them the best results? You really aren't. And so, yep, results? You really aren't. And so, yep, results? You really aren't. And so, yep, that's a that's a big thing that we've that's a that's a big thing that we've that's a that's a big thing that we've been working on lately. been working on lately. been working on lately. » What's the accuracy of calorie count, » What's the accuracy of calorie count, » What's the accuracy of calorie count, protein, carb, fat um when it's sitting protein, carb, fat um when it's sitting protein, carb, fat um when it's sitting in there? like when you're sending the in there? like when you're sending the in there? like when you're sending the photo in and even if you describe it photo in and even if you describe it photo in and even if you describe it » um because yeah weights considered » um because yeah weights considered » um because yeah weights considered ounces all that there's like a lot of ounces all that there's like a lot of ounces all that there's like a lot of and that's what I hate about the calorie and that's what I hate about the calorie and that's what I hate about the calorie trackers like and I tractors trackers like and I tractors trackers like and I tractors trackers I did try a calorie tracker once and it I did try a calorie tracker once and it I did try a calorie tracker once and it I don't know just wasn't didn't make I don't know just wasn't didn't make I don't know just wasn't didn't make sense um sense um sense um » and it's okay I I would prefer » and it's okay I I would prefer » and it's okay I I would prefer convenience over accuracy I'll lead with convenience over accuracy I'll lead with convenience over accuracy I'll lead with that » y right » y right » y right » yeah and so when I was talking about how » yeah and so when I was talking about how » yeah and so when I was talking about how you log makes the world of difference. you log makes the world of difference. you log makes the world of difference. It does. So, if you just snap a photo, It does. So, if you just snap a photo, It does. So, if you just snap a photo, it's going to be 85 to 90% depending on it's going to be 85 to 90% depending on it's going to be 85 to 90% depending on what's in the photo. So, if I'm just what's in the photo. So, if I'm just what's in the photo. So, if I'm just That's a number I can live with. That's a number I can live with. That's a number I can live with. » Yep. And and most people will get » Yep. And and most people will get » Yep. And and most people will get results from that. Most people um and if results from that. Most people um and if results from that. Most people um and if I'm logging I'm logging I'm logging » something like let's say um a hamburger » something like let's say um a hamburger » something like let's say um a hamburger and fries, then it helps to like have my and fries, then it helps to like have my and fries, then it helps to like have my hand in the photo, right? Because then hand in the photo, right? Because then hand in the photo, right? Because then it's even more accurate just from the it's even more accurate just from the it's even more accurate just from the photo. photo. photo. » Now, if I want to get the details and I » Now, if I want to get the details and I » Now, if I want to get the details and I need to be precise, then I will text out need to be precise, then I will text out need to be precise, then I will text out this was a cup of this. It was two this was a cup of this. It was two this was a cup of this. It was two tablespoons of that. It was three pieces tablespoons of that. It was three pieces tablespoons of that. It was three pieces of this. And um then you can take it to of this. And um then you can take it to of this. And um then you can take it to another level and you can snap a food another level and you can snap a food another level and you can snap a food label and do text. So I might send a label and do text. So I might send a label and do text. So I might send a food label and say I had three servings food label and say I had three servings food label and say I had three servings and then it's just money, right? Because and then it's just money, right? Because and then it's just money, right? Because the food label does all the work. Um so the food label does all the work. Um so the food label does all the work. Um so it just depends on your input. If you're it just depends on your input. If you're it just depends on your input. If you're a professional athlete or a bodybuilder a professional athlete or a bodybuilder a professional athlete or a bodybuilder and you've got a show coming up, then and you've got a show coming up, then and you've got a show coming up, then you will have to type out the details. you will have to type out the details. you will have to type out the details. It will still be easier than when you It will still be easier than when you It will still be easier than when you used to go and search and okay, I put in used to go and search and okay, I put in used to go and search and okay, I put in chicken breast and I'm looking at the 24 chicken breast and I'm looking at the 24 chicken breast and I'm looking at the 24 different options on my fitness bound. different options on my fitness bound. different options on my fitness bound. and I'm selecting one and then it's and I'm selecting one and then it's and I'm selecting one and then it's still much easier than that because you still much easier than that because you still much easier than that because you can type in one flow in one sentence 6 can type in one flow in one sentence 6 can type in one flow in one sentence 6 ounces of turkey breast, two tablespoons ounces of turkey breast, two tablespoons ounces of turkey breast, two tablespoons of honey mustard, a cup of rice, all in of honey mustard, a cup of rice, all in of honey mustard, a cup of rice, all in one sentence and it takes it all and one sentence and it takes it all and one sentence and it takes it all and does it well. Um, so even if you want to does it well. Um, so even if you want to does it well. Um, so even if you want to get the details down to the get the details down to the get the details down to the nitty-gritty, it's still easier than the nitty-gritty, it's still easier than the nitty-gritty, it's still easier than the other options. other options. other options. » Yeah. And I like the ones where you » Yeah. And I like the ones where you » Yeah. And I like the ones where you like click around and you have to then like click around and you have to then like click around and you have to then you select the measurement and then you select the measurement and then you select the measurement and then you go down the scroll down and you try and go down the scroll down and you try and go down the scroll down and you try and find that item and then like the ones find that item and then like the ones find that item and then like the ones that have like pre-men items, you know, that have like pre-men items, you know, that have like pre-men items, you know, like I had my quarter pounder, you know, like I had my quarter pounder, you know, like I had my quarter pounder, you know, on preset it was saved. It was it was on preset it was saved. It was it was on preset it was saved. It was it was harded. Um but like just to be able to harded. Um but like just to be able to harded. Um but like just to be able to type McDonald's quarter pounder like I type McDonald's quarter pounder like I type McDonald's quarter pounder like I would probably just rather do that. would probably just rather do that. would probably just rather do that. Feels more natural anyway. Feels more natural anyway. Feels more natural anyway. » And going through speaking, right? So » And going through speaking, right? So » And going through speaking, right? So » Oh, duh. Yeah, we're going to be uh » Oh, duh. Yeah, we're going to be uh » Oh, duh. Yeah, we're going to be uh we're rolling out voice and so they'll we're rolling out voice and so they'll we're rolling out voice and so they'll just, hey, here's what I had. All right, just, hey, here's what I had. All right, just, hey, here's what I had. All right, bye. bye. bye. » Yeah, beautiful because you can do that » Yeah, beautiful because you can do that » Yeah, beautiful because you can do that instead of a photo. Add the photo if instead of a photo. Add the photo if instead of a photo. Add the photo if it's complicated or it's complicated or it's complicated or » the voice will accomplish the goal. » the voice will accomplish the goal. » the voice will accomplish the goal. » Yeah. Or a food label photo every time. » Yeah. Or a food label photo every time. » Yeah. Or a food label photo every time. Saves you a ton of time. Um Saves you a ton of time. Um Saves you a ton of time. Um » Yeah, that's interesting. I I I also » Yeah, that's interesting. I I I also » Yeah, that's interesting. I I I also wonder um going forward, technology gets wonder um going forward, technology gets wonder um going forward, technology gets really good. really good. really good. » Uh you still need that accountability » Uh you still need that accountability » Uh you still need that accountability piece. Is there a point where uh the piece. Is there a point where uh the piece. Is there a point where uh the qualifications get higher? Like if qualifications get higher? Like if qualifications get higher? Like if you're if you're making this like a you're if you're making this like a you're if you're making this like a high-end thing versus a mass market high-end thing versus a mass market high-end thing versus a mass market product. Um I is there any gating? Like product. Um I is there any gating? Like product. Um I is there any gating? Like do do you actually qualify? Like I want do do you actually qualify? Like I want do do you actually qualify? Like I want to be I want to be a trainer or I'm just to be I want to be a trainer or I'm just to be I want to be a trainer or I'm just Miguel. I'm a trainer. Miguel. I'm a trainer. Miguel. I'm a trainer. » I want in. » I want in. » I want in. » That's a great question. » That's a great question. » That's a great question. » Like do you Yeah. Any background on » Like do you Yeah. Any background on » Like do you Yeah. Any background on that? Because that kind of probably that? Because that kind of probably that? Because that kind of probably affects your success as well. affects your success as well. affects your success as well. » Yep. For sure. And so here's the problem » Yep. For sure. And so here's the problem » Yep. For sure. And so here's the problem with the fitness industry that's with the fitness industry that's with the fitness industry that's different than healthcare because now different than healthcare because now different than healthcare because now I've got experience in both. Fitness is I've got experience in both. Fitness is I've got experience in both. Fitness is unregulated. So you can be a a ripped unregulated. So you can be a a ripped unregulated. So you can be a a ripped 16-year-old kid in high school and be 16-year-old kid in high school and be 16-year-old kid in high school and be like, I'm a personal trainer, right? And like, I'm a personal trainer, right? And like, I'm a personal trainer, right? And then just be posting flex photos on then just be posting flex photos on then just be posting flex photos on Instagram and you might get more clients Instagram and you might get more clients Instagram and you might get more clients than the 40-year-old balding guy who's than the 40-year-old balding guy who's than the 40-year-old balding guy who's been a strength coach for decades, been a strength coach for decades, been a strength coach for decades, right? And that's a problem. And it's right? And that's a problem. And it's right? And that's a problem. And it's caused all sorts of drifters and caused all sorts of drifters and caused all sorts of drifters and scammers and all sorts of things and scammers and all sorts of things and scammers and all sorts of things and caused a lot of distrust in the fitness caused a lot of distrust in the fitness caused a lot of distrust in the fitness industry. Whereas healthcare, industry. Whereas healthcare, industry. Whereas healthcare, » you have to go to medical school to » you have to go to medical school to » you have to go to medical school to become a doctor, become a doctor, become a doctor, » right? And so it's the people have way » right? And so it's the people have way » right? And so it's the people have way more trust in the professionals. more trust in the professionals. more trust in the professionals. » And so one of the things we think about » And so one of the things we think about » And so one of the things we think about a lot is qualifying. If you if you are a a lot is qualifying. If you if you are a a lot is qualifying. If you if you are a quote unquote coach, you don't have a quote unquote coach, you don't have a quote unquote coach, you don't have a certification, you're just getting certification, you're just getting certification, you're just getting started, no worries. We're going to have started, no worries. We're going to have started, no worries. We're going to have a Milton certification for you that's a Milton certification for you that's a Milton certification for you that's going to teach you how to be a metabolic going to teach you how to be a metabolic going to teach you how to be a metabolic specialist at the terms before to the specialist at the terms before to the specialist at the terms before to the level of the next step would be you have level of the next step would be you have level of the next step would be you have to go to medical school, right? You have to go to medical school, right? You have to go to medical school, right? You have to go get some sort of medical degree or to go get some sort of medical degree or to go get some sort of medical degree or certification. We want to go that far. certification. We want to go that far. certification. We want to go that far. And the reason for that is we believe And the reason for that is we believe And the reason for that is we believe the fitness industry, if we could get the fitness industry, if we could get the fitness industry, if we could get our stuff together, is the front door of our stuff together, is the front door of our stuff together, is the front door of healthcare. If we did better in fitness, healthcare. If we did better in fitness, healthcare. If we did better in fitness, then less people would become then less people would become then less people would become chronically Yeah. preventative health chronically Yeah. preventative health chronically Yeah. preventative health care. And so, we want to take part in care. And so, we want to take part in care. And so, we want to take part in that. We want to certify our coaches. We that. We want to certify our coaches. We that. We want to certify our coaches. We want to have our own um scores. So, I want to have our own um scores. So, I want to have our own um scores. So, I wear a Whoop right now and it's got this wear a Whoop right now and it's got this wear a Whoop right now and it's got this really cool thing called the Whoop really cool thing called the Whoop really cool thing called the Whoop score. And it's a gamified system. I'm score. And it's a gamified system. I'm score. And it's a gamified system. I'm not going to lie. Fell for it. Right. not going to lie. Fell for it. Right. not going to lie. Fell for it. Right. Like it uh it talks about your Whoop Like it uh it talks about your Whoop Like it uh it talks about your Whoop age. And your goal is to make your Whoop age. And your goal is to make your Whoop age. And your goal is to make your Whoop age lower than your real age. age lower than your real age. age lower than your real age. » Brilliant. It's so smart. It's so smart. » Brilliant. It's so smart. It's so smart. » Brilliant. It's so smart. It's so smart. And I was looking at that. I'm like, And I was looking at that. I'm like, And I was looking at that. I'm like, man, we need a certification. We need man, we need a certification. We need man, we need a certification. We need our own scoring system. Now, we're not our own scoring system. Now, we're not our own scoring system. Now, we're not just going to do it for the be younger, just going to do it for the be younger, just going to do it for the be younger, right? The vanity thing. We're going to right? The vanity thing. We're going to right? The vanity thing. We're going to tie it to outcomes. And if you incre tie it to outcomes. And if you incre tie it to outcomes. And if you incre improve the score, your chances of improve the score, your chances of improve the score, your chances of decreasing your risk for diabetes and decreasing your risk for diabetes and decreasing your risk for diabetes and heart disease and obesity, those will heart disease and obesity, those will heart disease and obesity, those will increase, right? You'll increase your increase, right? You'll increase your increase, right? You'll increase your chance of preventing that. And so that's chance of preventing that. And so that's chance of preventing that. And so that's how we think about it to make it the how we think about it to make it the how we think about it to make it the highest quality knocking on the door of highest quality knocking on the door of highest quality knocking on the door of of a healthcare service. of a healthcare service. of a healthcare service. » Yes. » Yes. » Yes. » Yeah. Yeah. I love that. That's a great » Yeah. Yeah. I love that. That's a great » Yeah. Yeah. I love that. That's a great standard to have because that will standard to have because that will standard to have because that will stand the test of time. Yeah. you know, stand the test of time. Yeah. you know, stand the test of time. Yeah. you know, just a go to market as quick as possible just a go to market as quick as possible just a go to market as quick as possible consumerf facing another way to track consumerf facing another way to track consumerf facing another way to track your health and nutrition. your health and nutrition. your health and nutrition. » Here today, gone tomorrow, » Here today, gone tomorrow, » Here today, gone tomorrow, » right? Yeah. Yeah. And yeah, but I love » right? Yeah. Yeah. And yeah, but I love » right? Yeah. Yeah. And yeah, but I love the accountability piece. I think that's the accountability piece. I think that's the accountability piece. I think that's a beautiful model. I love the networking a beautiful model. I love the networking a beautiful model. I love the networking opportunity and I I think you're just opportunity and I I think you're just opportunity and I I think you're just going to naturally stumble into so many going to naturally stumble into so many going to naturally stumble into so many other markets and use cases and uh other markets and use cases and uh other markets and use cases and uh outside of even personal trainers outside of even personal trainers outside of even personal trainers probably that have clients that need probably that have clients that need probably that have clients that need this, right? dieticians, this, right? dieticians, this, right? dieticians, nutritionists, doctors, weight loss nutritionists, doctors, weight loss nutritionists, doctors, weight loss providers. And I do believe the future providers. And I do believe the future providers. And I do believe the future is in the coaching portal. Yeah. is in the coaching portal. Yeah. is in the coaching portal. Yeah. » Because soon everybody will have an AI » Because soon everybody will have an AI » Because soon everybody will have an AI assistant. ChadBT will do this. Your assistant. ChadBT will do this. Your assistant. ChadBT will do this. Your medical glasses will do this. You might medical glasses will do this. You might medical glasses will do this. You might we might even have a wearable we put in we might even have a wearable we put in we might even have a wearable we put in our mouth one day that can understand our mouth one day that can understand our mouth one day that can understand everything about our everything about our everything about our » people might not understand the oral » people might not understand the oral » people might not understand the oral microbiome, but it's a big thing and microbiome, but it's a big thing and microbiome, but it's a big thing and there's I can go on a whole rant about there's I can go on a whole rant about there's I can go on a whole rant about that. So anyways, there'll be many ways that. So anyways, there'll be many ways that. So anyways, there'll be many ways to collect the data. We still need to to collect the data. We still need to to collect the data. We still need to empower the health professional, bring empower the health professional, bring empower the health professional, bring it all to one place, make it it all to one place, make it it all to one place, make it understandable, consumable, and understandable, consumable, and understandable, consumable, and actionable. And so, you're right. It'll actionable. And so, you're right. It'll actionable. And so, you're right. It'll then lead to other opportunities with then lead to other opportunities with then lead to other opportunities with other health professionals to tap into other health professionals to tap into other health professionals to tap into this AI world and this internet of this AI world and this internet of this AI world and this internet of things. That's that's unrolling. things. That's that's unrolling. things. That's that's unrolling. » And your focus, I mean, the most » And your focus, I mean, the most » And your focus, I mean, the most important thing is that a coach loves important thing is that a coach loves important thing is that a coach loves using this and loves uh persuading and using this and loves uh persuading and using this and loves uh persuading and pushing their clients to use this. pushing their clients to use this. pushing their clients to use this. » Yeah. » Yeah. » Yeah. » If you stay in there, you're going to » If you stay in there, you're going to » If you stay in there, you're going to secure Exactly. and allow them to have secure Exactly. and allow them to have secure Exactly. and allow them to have results. And there's probably a lot of results. And there's probably a lot of results. And there's probably a lot of marketing in that too of themselves that marketing in that too of themselves that marketing in that too of themselves that you can provide over time you can provide over time you can provide over time » once you get enough data of like we » once you get enough data of like we » once you get enough data of like we built in this customer testimonial built in this customer testimonial built in this customer testimonial » portal for you, right? Like where » portal for you, right? Like where » portal for you, right? Like where clients on the other side like you're clients on the other side like you're clients on the other side like you're going to have all these great feedback going to have all these great feedback going to have all these great feedback loops to promote their businesses. loops to promote their businesses. loops to promote their businesses. That's a part I like a lot about this is That's a part I like a lot about this is That's a part I like a lot about this is like you're supporting also all these like you're supporting also all these like you're supporting also all these other small businesses other small businesses other small businesses » coach favorite parts. That's neat. You » coach favorite parts. That's neat. You » coach favorite parts. That's neat. You get to work B2B essentially and you're get to work B2B essentially and you're get to work B2B essentially and you're not in the that's why you're SAS not in the that's why you're SAS not in the that's why you're SAS software as a service, right? software as a service, right? software as a service, right? » Yeah. It's uh that's the funnest thing » Yeah. It's uh that's the funnest thing » Yeah. It's uh that's the funnest thing about this is I'm just hanging out with about this is I'm just hanging out with about this is I'm just hanging out with other entrepreneurs who are in health other entrepreneurs who are in health other entrepreneurs who are in health getting people healthier. They get paid getting people healthier. They get paid getting people healthier. They get paid to get people results and so if we to get people results and so if we to get people results and so if we streamline that, if we help them sell streamline that, if we help them sell streamline that, if we help them sell the results, like you said, we need to the results, like you said, we need to the results, like you said, we need to add a button here that as soon as they add a button here that as soon as they add a button here that as soon as they reach the goal, they share it to social reach the goal, they share it to social reach the goal, they share it to social media. It tags a coach's page. Like media. It tags a coach's page. Like media. It tags a coach's page. Like there's all these little fun things that there's all these little fun things that there's all these little fun things that uh that we're excited about on the uh that we're excited about on the uh that we're excited about on the horizon. Oh yeah. And and how cool that horizon. Oh yeah. And and how cool that horizon. Oh yeah. And and how cool that it's full circle. You know, I think a it's full circle. You know, I think a it's full circle. You know, I think a lot of people have stories you from your lot of people have stories you from your lot of people have stories you from your beginning, then you kind of, you know, beginning, then you kind of, you know, beginning, then you kind of, you know, it was all still health for you, but I I it was all still health for you, but I I it was all still health for you, but I I think it's pretty neat that you think it's pretty neat that you think it's pretty neat that you » has the full product has uh come full » has the full product has uh come full » has the full product has uh come full circle. circle. circle. » College athlete, worked at a gym, then » College athlete, worked at a gym, then » College athlete, worked at a gym, then went into entrepreneurship, and now went into entrepreneurship, and now went into entrepreneurship, and now you're helping gym owners, coaches, you're helping gym owners, coaches, you're helping gym owners, coaches, personal trainers. personal trainers. personal trainers. » You want to know even funnier story » You want to know even funnier story » You want to know even funnier story about that? How it's full circle? When I about that? How it's full circle? When I about that? How it's full circle? When I was at the gym, we licensed this was at the gym, we licensed this was at the gym, we licensed this nutrition program called Balanced nutrition program called Balanced nutrition program called Balanced Habits. And so when I started designing Habits. And so when I started designing Habits. And so when I started designing Milton, I was like, "What was that Milton, I was like, "What was that Milton, I was like, "What was that program, Balanced Habits?" So I called program, Balanced Habits?" So I called program, Balanced Habits?" So I called up the owners of Go Time. I'm like, up the owners of Go Time. I'm like, up the owners of Go Time. I'm like, "What was that program called? You "What was that program called? You "What was that program called? You remind me." And then we walked through remind me." And then we walked through remind me." And then we walked through it and I was like, "This is Milton it and I was like, "This is Milton it and I was like, "This is Milton except in the age of generative AI." except in the age of generative AI." except in the age of generative AI." Right? Right? Right? » So when we licensed it, they'd provide » So when we licensed it, they'd provide » So when we licensed it, they'd provide us all these binders. So we had like a us all these binders. So we had like a us all these binders. So we had like a shelf of binders full of recipes and shelf of binders full of recipes and shelf of binders full of recipes and food journals. It was all paper. food journals. It was all paper. food journals. It was all paper. » Physical. Like I would hold it in my » Physical. Like I would hold it in my » Physical. Like I would hold it in my hand. Someone would come in. I'd hand. Someone would come in. I'd hand. Someone would come in. I'd hand them this food journal. them this food journal. them this food journal. » That's great. » That's great. » That's great. » They go off into the world. I'd give » They go off into the world. I'd give » They go off into the world. I'd give them this binder of here's the rules to them this binder of here's the rules to them this binder of here's the rules to follow. They'd come back and see me follow. They'd come back and see me follow. They'd come back and see me every week. They'd show me this food every week. They'd show me this food every week. They'd show me this food journal. I'd go through it. Okay. Okay. journal. I'd go through it. Okay. Okay. journal. I'd go through it. Okay. Okay. Okay. Okay. Good. I look at the binder. Okay. Okay. Good. I look at the binder. Okay. Okay. Good. I look at the binder. Yep. Yep. Yep. Okay. Good. Yep. Yep. Yep. Okay. Good. Yep. Yep. Yep. Okay. Good. » And that was a program they paid for to » And that was a program they paid for to » And that was a program they paid for to get all that printed a curriculum. get all that printed a curriculum. get all that printed a curriculum. » We licensed it from this company. Yeah. » We licensed it from this company. Yeah. » We licensed it from this company. Yeah. And so that showed me this is a market And so that showed me this is a market And so that showed me this is a market and a proven case study that's been in and a proven case study that's been in and a proven case study that's been in the space before and that these gym the space before and that these gym the space before and that these gym owners are familiar with. I won't be owners are familiar with. I won't be owners are familiar with. I won't be showing them anything new. I'll just be showing them anything new. I'll just be showing them anything new. I'll just be showing them the showing them the showing them the » the rocket ship when they've been using » the rocket ship when they've been using » the rocket ship when they've been using the dune buggy. Right. the dune buggy. Right. the dune buggy. Right. » Exactly. » Exactly. » Exactly. » Yeah. It's perfect, man. » Yeah. It's perfect, man. » Yeah. It's perfect, man. » Well, what's uh what's next? » Well, what's uh what's next? » Well, what's uh what's next? What's the next year? what's the goal What's the next year? what's the goal What's the next year? what's the goal for 2026 for you? for 2026 for you? for 2026 for you? » Yeah, so 2026 um number one focus is » Yeah, so 2026 um number one focus is » Yeah, so 2026 um number one focus is profitability. So we've been um profitability. So we've been um profitability. So we've been um investorbacked which has helped us get investorbacked which has helped us get investorbacked which has helped us get to where we are. We're trying to hit to where we are. We're trying to hit to where we are. We're trying to hit profitability. We're trying to pass that profitability. We're trying to pass that profitability. We're trying to pass that million dollars in revenue mark. Um we million dollars in revenue mark. Um we million dollars in revenue mark. Um we want to we want to grow fast obviously want to we want to grow fast obviously want to we want to grow fast obviously and if it makes sense then we might and if it makes sense then we might and if it makes sense then we might raise additional funds to do that. Uh raise additional funds to do that. Uh raise additional funds to do that. Uh but the big focus is just gyms and but the big focus is just gyms and but the big focus is just gyms and coaches. coaches. coaches. » Yeah. Yeah. more gyms, more coaches, get » Yeah. Yeah. more gyms, more coaches, get » Yeah. Yeah. more gyms, more coaches, get them signed up, help them be successful, them signed up, help them be successful, them signed up, help them be successful, and then we'll um and then we'll um and then we'll um » we'll take the right steps based on on » we'll take the right steps based on on » we'll take the right steps based on on how quickly we need to get to where how quickly we need to get to where how quickly we need to get to where we're going next. we're going next. we're going next. » When it comes to the technical point of » When it comes to the technical point of » When it comes to the technical point of view, how we protect ourselves into this view, how we protect ourselves into this view, how we protect ourselves into this next era of AI, we are focused on a next era of AI, we are focused on a next era of AI, we are focused on a Milton intelligence layer in our system Milton intelligence layer in our system Milton intelligence layer in our system that will make the experience for the that will make the experience for the that will make the experience for the client and the coach just an entirely client and the coach just an entirely client and the coach just an entirely different level. And I think to do that, different level. And I think to do that, different level. And I think to do that, that would be the one reason we might that would be the one reason we might that would be the one reason we might raise some additional funds this year. raise some additional funds this year. raise some additional funds this year. But but other than that, we're cooking. But but other than that, we're cooking. But but other than that, we're cooking. We're signing up people every day. Um I We're signing up people every day. Um I We're signing up people every day. Um I actually have I got to get to basketball actually have I got to get to basketball actually have I got to get to basketball because then at one I've got to uh on because then at one I've got to uh on because then at one I've got to uh on board a gym that has five locations. board a gym that has five locations. board a gym that has five locations. Nice. And so it's exciting times. Yep. Nice. And so it's exciting times. Yep. Nice. And so it's exciting times. Yep. We're getting we're getting rolling and We're getting we're getting rolling and We're getting we're getting rolling and so we'll just try to keep pouring a so we'll just try to keep pouring a so we'll just try to keep pouring a little bit of gas on that. little bit of gas on that. little bit of gas on that. » Yeah. Well, congrats. Good work. Um » Yeah. Well, congrats. Good work. Um » Yeah. Well, congrats. Good work. Um we'll post your info below. Sweet. And we'll post your info below. Sweet. And we'll post your info below. Sweet. And uh yeah, keep going story. Keep telling uh yeah, keep going story. Keep telling uh yeah, keep going story. Keep telling the story. How many podcasts have you the story. How many podcasts have you the story. How many podcasts have you been on? I'm sure you've been on. been on? I'm sure you've been on. been on? I'm sure you've been on. » Um, quite a few. Yeah, quite a few. This » Um, quite a few. Yeah, quite a few. This » Um, quite a few. Yeah, quite a few. This is This has been a fun one for sure. is This has been a fun one for sure. is This has been a fun one for sure. Good. Good. Good. » Um, and I mean, I'm saying all this » Um, and I mean, I'm saying all this » Um, and I mean, I'm saying all this stuff and it seems like we're rocking stuff and it seems like we're rocking stuff and it seems like we're rocking and rolling and all that. This is 10 and rolling and all that. This is 10 and rolling and all that. This is 10 years in the making. And I feel like years in the making. And I feel like years in the making. And I feel like we're just now in the game. Like, I've we're just now in the game. Like, I've we're just now in the game. Like, I've been fighting to get in this game for so been fighting to get in this game for so been fighting to get in this game for so long. long. long. » It's like, oh my goodness, we might » It's like, oh my goodness, we might » It's like, oh my goodness, we might actually be in it now. actually be in it now. actually be in it now. » And that's Yeah, that's a big part » And that's Yeah, that's a big part » And that's Yeah, that's a big part of the story. And that says a lot about of the story. And that says a lot about of the story. And that says a lot about your grit. And uh that's what it takes your grit. And uh that's what it takes your grit. And uh that's what it takes though. I mean, there's Yeah, itakes. though. I mean, there's Yeah, itakes. though. I mean, there's Yeah, itakes. It's a unicorn. Every once in a while it It's a unicorn. Every once in a while it It's a unicorn. Every once in a while it happens where you have an idea and a happens where you have an idea and a happens where you have an idea and a year later you're year later you're year later you're » Yeah. » Yeah. » Yeah. » You've made it. But that's so rare. » You've made it. But that's so rare. » You've made it. But that's so rare. » Yeah. Easy come, easy go, as they say. » Yeah. Easy come, easy go, as they say. » Yeah. Easy come, easy go, as they say. » Yeah. Well, keep fighting the fight. » Yeah. Well, keep fighting the fight. » Yeah. Well, keep fighting the fight. Appreciate you. Appreciate you. Appreciate you. » Yes, sir. Thank you. ---