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Episode 3

Burned Eyebrows, Business Breakthroughs, and 40 Years of HVAC Legacy with Tom Storrer | Ep3

🎙️ Samuel McVay 📅 December 1, 2025 ⏱️ The KillerGrowth Podcast
Tom Storrer, owner of Don's Heating and Air, has spent 42 years in the HVAC industry-starting at age 12 and taking over his father's company in an unconventional way. In this episode, Tom opens up about the realities of generational business handoff, the clash between old-school and modern operational methods, and why he finally took control after a heated vacation call nearly ended it all. Beyond the business strategy, Tom shares the wild side of HVAC work: encountering possums in blower wheels, snakes fried on circuit boards, and the time he was literally blown back against a washer and dryer, losing his eyebrows and eyelashes to second-degree burns. Through humor and hard-earned wisdom, Tom emphasizes the importance of building relationships with suppliers, staying humble about what you don't know, and leveraging the tools and information available to modern service business owners-resources that didn't exist when he started. This conversation captures what it really takes to survive and grow a local service company over four decades.

Tom Storrer's journey into HVAC didn't start with a business plan or a five-year vision. At age 12, he was dragged away from the swimming pool to crawl under people's houses as his father built the foundation of what would become Don's Heating and Air. "This is all I've ever done," Tom says simply. The day after high school graduation, he went full-time-no gap year, no soul searching. Just straight into the trade.

For decades, Tom lived in the shadow of his father's operation, managing the business side while navigating the complicated dynamics of a generational handoff. The stereotype of nepotism followed him early on, but as he puts it, more was actually expected of him because his dad owned the company. The real tension emerged not from family loyalty, but from fundamental disagreement about how to run a modern service business. His father, shaped by Depression-era thinking, meticulously tracked every penny by hand and resisted computerization. Tom wanted to adopt scheduling software, digital dispatching, and QuickBooks-tools that are now essential for any local service business trying to scale and maintain efficiency.

The transition came to a head during a family vacation. His father called to criticize how Tom had ordered materials for a job. That was it. Tom decided he was done. He flew back ready to quit, only to discover his father had already made the decision to shut the company down. Within days, they pivoted: Tom would take over the operation, rent the location, and continue the legacy on his own terms.

The Hard Lessons in Service Business Growth

What strikes Tom most in hindsight is the lack of planning. "Planning a plan transition before the combustion would have been better," he reflects. For service business owners managing generational transitions, Tom's core advice is simple: talk about it early, find common ground, and avoid waiting until frustration forces the issue.

Beyond the family drama, Tom has learned that success in HVAC depends on three pillars: hard work, solid relationships, and knowing what you don't know. "The most dangerous person in any situation is someone who doesn't know what they don't know," he emphasizes. He's also intentional about who he does business with. When sourcing parts and supplies, he prioritizes vendors who've been loyal to his company, viewing these relationships as foundational to long-term stability.

Modern service business owners have advantages Tom didn't have-access to information, networking opportunities, software platforms, and digital tools that streamline operations. Taking advantage of those resources, rather than clinging to outdated methods, is non-negotiable in today's market.

The Stories That Stick

Tom's 42 years in HVAC come with scars, literally. He's found possums wound up in blower wheels, snakes electrocuted on circuit boards, and he's been blown backward by a furnace explosion that singed off his eyebrows, eyelashes, and left second-degree burns across his face. He drove back to town still smoking, dunked his face in the low water bridge to manage the pain, and nearly convinced a concerned neighbor he was fine. That's the reality of hands-on service work.

Yet Tom approaches it all with the pragmatism of someone who's built something that lasts. Work hard. Build relationships. Stay humble. Know what you don't know. And take full advantage of every tool and opportunity available to grow your local business in ways that previous generations simply couldn't.

What is Don's Heating and Air, and what makes Tom Storrer's 40-year HVAC legacy significant?
Don's Heating and Air is a family-owned HVAC company that Tom Storrer has grown and modernized over decades. Tom was born into the business and has transformed it from its original foundation into a thriving service operation. His story demonstrates how legacy businesses can adapt and scale while maintaining quality and customer trust-key factors that digital marketing amplifies for established service companies.
How does the HVAC industry benefit from local SEO and digital marketing?
HVAC companies rely heavily on local customers searching for emergency repairs, maintenance, and installations. Local SEO ensures your business appears at the top of Google Maps and search results when homeowners need you most. Digital marketing also builds trust through reviews, service area targeting, and consistent online visibility-critical for a service business where reputation drives referrals.
How does KillerGrowth help HVAC contractors and service businesses get more qualified leads?
KillerGrowth combines local SEO, Google Ads, and Meta Ads to put your HVAC business in front of customers actively searching for your services. We design high-converting websites, implement GoHighLevel CRM to nurture and close leads faster, and manage social media to build authority. For service businesses like HVAC, plumbing, and roofing, this integrated approach generates predictable, local customer flow.
What sets KillerGrowth apart from other digital marketing agencies in Wichita?
KillerGrowth specializes exclusively in local service businesses-HVAC, roofing, plumbing, contractors, healthcare, legal. We don't chase every industry; we master yours. Our strategies are built on local SEO dominance, performance-based Google and Meta Ads, and CRM automation that turns leads into recurring revenue. We speak your language, understand your margins, and deliver measurable ROI-not vanity metrics.
How can I get started working with KillerGrowth?
Book a free strategy call with Samuel McVay at killergrowth.com/booking. We'll analyze your current online presence, identify where you're losing leads, and show you exactly how to dominate your local market. No obligation, no sales pitch-just honest insight into growing your service business.

Ready to Grow Your Business Online?

KillerGrowth helps local service businesses dominate search, generate leads, and scale faster. Book a free strategy call with Samuel today.

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