Your Brand Should Divide the Room: Mortgages, Rock, and the American Dream with Chris Waipa | Ep 43

» What's up guys? Sam here with the Killer » What's up guys? Sam here with the Killer Growth podcast and today I have Chris Growth podcast and today I have Chris Growth podcast and today I have Chris Wipa. Wipa. Wipa. Mortgage punks. Mortgage punks. Mortgage punks. » Mortgage punk. » Mortgage punk. » Mortgage punk. » I'm having deja vu. I feel like maybe » I'm having deja vu. I feel like maybe » I'm having deja vu. I feel like maybe we've done this before. we've done this before. we've done this before. » Well, we're just trying to make sure the » Well, we're just trying to make sure the » Well, we're just trying to make sure the audio works. audio works. audio works. » Yeah. Yeah. So, this mic looks like it » Yeah. Yeah. So, this mic looks like it » Yeah. Yeah. So, this mic looks like it should work to me. should work to me. should work to me. » Yeah, it looks good. Tyler's listening. » Yeah, it looks good. Tyler's listening. » Yeah, it looks good. Tyler's listening. » This is like old school. Look at this. » This is like old school. Look at this. » This is like old school. Look at this. Do you I don't know if you remember Do you I don't know if you remember Do you I don't know if you remember this, Sam. You're a little bit younger this, Sam. You're a little bit younger this, Sam. You're a little bit younger than me, maybe. than me, maybe. than me, maybe. » Like back in the 80s. » Like back in the 80s. » Like back in the 80s. » Yeah. like microphones have these » Yeah. like microphones have these » Yeah. like microphones have these ginormous snow cone filters on them and ginormous snow cone filters on them and ginormous snow cone filters on them and they're hot pink and orange and they're hot pink and orange and they're hot pink and orange and » we still need to get custom uh Killer » we still need to get custom uh Killer » we still need to get custom uh Killer Growth like uh mic holders that are Growth like uh mic holders that are Growth like uh mic holders that are branded. We branded. We branded. We » I'm a little surprised that this thing » I'm a little surprised that this thing » I'm a little surprised that this thing is is not just a raw mic, right? is is not just a raw mic, right? is is not just a raw mic, right? » Cuz that's what I've seen more of. » Cuz that's what I've seen more of. » Cuz that's what I've seen more of. » Yeah. » Yeah. » Yeah. » Now maybe the trend's going back the » Now maybe the trend's going back the » Now maybe the trend's going back the other direction. other direction. other direction. » You know, we're okay with starting a new » You know, we're okay with starting a new » You know, we're okay with starting a new trend. Let's just say we're start we're trend. Let's just say we're start we're trend. Let's just say we're start we're bringing it back. It's back, guys. It's bringing it back. It's back, guys. It's bringing it back. It's back, guys. It's just not hot pink. just not hot pink. just not hot pink. » No, it's not hot pink. Yeah, » No, it's not hot pink. Yeah, » No, it's not hot pink. Yeah, » I think I think hot pink. » I think I think hot pink. » I think I think hot pink. » What is your brain color? Is it green? » What is your brain color? Is it green? » What is your brain color? Is it green? You should get some lime green. That's You should get some lime green. That's You should get some lime green. That's actually a really good idea. actually a really good idea. actually a really good idea. » That's what you need. » That's what you need. » That's what you need. » That would look awesome. Especially with » That would look awesome. Especially with » That would look awesome. Especially with the coloring in the background. That'd the coloring in the background. That'd the coloring in the background. That'd be sick. Yeah. be sick. Yeah. be sick. Yeah. » Yeah. So, I've never done this before. » Yeah. So, I've never done this before. » Yeah. So, I've never done this before. Uh redoing an episode. And honestly, it Uh redoing an episode. And honestly, it Uh redoing an episode. And honestly, it might be a blessing in disguise. might be a blessing in disguise. might be a blessing in disguise. » Um cuz I know even more. we have a » Um cuz I know even more. we have a » Um cuz I know even more. we have a different setup and you have more different setup and you have more different setup and you have more information out there than you did information out there than you did information out there than you did » about some cool stuff that » about some cool stuff that » about some cool stuff that wasn't even available at that point. wasn't even available at that point. wasn't even available at that point. » Um so, you know, all things happen for a » Um so, you know, all things happen for a » Um so, you know, all things happen for a reason. reason. reason. » We're we're we're here. » We're we're we're here. » We're we're we're here. » It's mostly I think it was just an » It's mostly I think it was just an » It's mostly I think it was just an excuse for you. I think you sabotaged excuse for you. I think you sabotaged excuse for you. I think you sabotaged the audio cuz you just want to come hang the audio cuz you just want to come hang the audio cuz you just want to come hang out with us again. I think that's what out with us again. I think that's what out with us again. I think that's what really happened. This is my this I I I really happened. This is my this I I I really happened. This is my this I I I shot my mortgage punk show this week and shot my mortgage punk show this week and shot my mortgage punk show this week and so this is the second podcast so this is the second podcast so this is the second podcast » nice » nice » nice » day of my » day of my » day of my » day in a row like yesterday you did one » day in a row like yesterday you did one » day in a row like yesterday you did one and then and then and then » Wednesday. » Wednesday. » Wednesday. » Wednesday. Yeah. » Wednesday. Yeah. » Wednesday. Yeah. » Yeah. Wednesday. » Yeah. Wednesday. » Yeah. Wednesday. » What do you have on Wednesday? » What do you have on Wednesday? » What do you have on Wednesday? » Wednesday. Uh I interviewed uh Philip » Wednesday. Uh I interviewed uh Philip » Wednesday. Uh I interviewed uh Philip Solorio. Solorio. Solorio. » Yeah. Yeah. » Yeah. Yeah. » Yeah. Yeah. » I told him I've been rehearsing his » I told him I've been rehearsing his » I told him I've been rehearsing his name. name. name. » Yeah, I do that » Yeah, I do that » Yeah, I do that » at home in my head cuz I cannot I wanted » at home in my head cuz I cannot I wanted » at home in my head cuz I cannot I wanted to call him to call him to call him » what do you want to call him? Let's talk » what do you want to call him? Let's talk » what do you want to call him? Let's talk about that. about that. about that. » Let's see what » Let's see what » Let's see what » we call him lots of names here. » we call him lots of names here. » we call him lots of names here. » So I wanted to say Solar Rio. So when I » So I wanted to say Solar Rio. So when I » So I wanted to say Solar Rio. So when I brought him on my So when I brought So brought him on my So when I brought So brought him on my So when I brought So when I brought him on my when I brought him on my when I brought him on my » That's way » That's way » That's way that's way cooler. that's way cooler. that's way cooler. » So when I be calling him Solar Rio, » So when I be calling him Solar Rio, » So when I be calling him Solar Rio, » when I brought him on my podcast, that's » when I brought him on my podcast, that's » when I brought him on my podcast, that's I said that and he corrected me right I said that and he corrected me right I said that and he corrected me right there. I said, "Is am I saying it right, there. I said, "Is am I saying it right, there. I said, "Is am I saying it right, Philip?" Well, now I finally it is on Philip?" Well, now I finally it is on Philip?" Well, now I finally it is on the episode before you today because a the episode before you today because a the episode before you today because a common theme in all these episodes is a common theme in all these episodes is a common theme in all these episodes is a connector. And it finally dawned on me, connector. And it finally dawned on me, connector. And it finally dawned on me, Tyler, why I Tyler, why I Tyler, why I » now we need to take these two podcasts, » now we need to take these two podcasts, » now we need to take these two podcasts, » right? Literally. » right? Literally. » right? Literally. » And I I now have realized why I need to » And I I now have realized why I need to » And I I now have realized why I need to have Philillip have Philillip have Philillip solo. Yeah. What do you call it? solo. Yeah. What do you call it? solo. Yeah. What do you call it? » Don't Don't say it cuz it'll my brain » Don't Don't say it cuz it'll my brain » Don't Don't say it cuz it'll my brain will » celerio. » celerio. » celerio. » My brain will revert back to wanting to » My brain will revert back to wanting to » My brain will revert back to wanting to call cuz I've been like brushing my call cuz I've been like brushing my call cuz I've been like brushing my teeth. It's weird. I told him I'm not a teeth. It's weird. I told him I'm not a teeth. It's weird. I told him I'm not a creeper, but I'm telling you at home I'm creeper, but I'm telling you at home I'm creeper, but I'm telling you at home I'm like » I'm I'm trying to get it. » I'm I'm trying to get it. » I'm I'm trying to get it. » Yeah. Yeah. » Yeah. Yeah. » Yeah. Yeah. » So now I » So now I » So now I got it. got it. got it. » So Philip, shout out to you, buddy. » So Philip, shout out to you, buddy. » So Philip, shout out to you, buddy. » You're getting a lot of attention. He's » You're getting a lot of attention. He's » You're getting a lot of attention. He's on like everywhere. He's probably been on like everywhere. He's probably been on like everywhere. He's probably been on 10 or 12 of our episodes mentioned on 10 or 12 of our episodes mentioned on 10 or 12 of our episodes mentioned like probably a fourth of our episodes. like probably a fourth of our episodes. like probably a fourth of our episodes. Somehow he's in some story of some of Somehow he's in some story of some of Somehow he's in some story of some of these beginning. So it dawned on me these beginning. So it dawned on me these beginning. So it dawned on me today. That's why I need to have him on today. That's why I need to have him on today. That's why I need to have him on the podcast about being the connector the podcast about being the connector the podcast about being the connector cuz he is he has been a connector cuz he is he has been a connector cuz he is he has been a connector » because you've had a lot of El based » because you've had a lot of El based » because you've had a lot of El based businesses. businesses. businesses. » Yep. And I mean across like even you and » Yep. And I mean across like even you and » Yep. And I mean across like even you and I and that connection he was I and that connection he was I and that connection he was already familiar with you which was already familiar with you which was already familiar with you which was hilarious and then that connection hilarious and then that connection hilarious and then that connection there. Yeah, definitely with a lot of El there. Yeah, definitely with a lot of El there. Yeah, definitely with a lot of El Do, but there's some people that have Do, but there's some people that have Do, but there's some people that have stories of buying their real estate and stories of buying their real estate and stories of buying their real estate and starting their business because Phil starting their business because Phil starting their business because Phil text, you should buy this real estate text, you should buy this real estate text, you should buy this real estate and buy this business. So, man, I I I'm and buy this business. So, man, I I I'm and buy this business. So, man, I I I'm glad you connected me. I I uh I meet a glad you connected me. I I uh I meet a glad you connected me. I I uh I meet a lot of realtors, man. I work with lot of realtors, man. I work with lot of realtors, man. I work with realtors. Yeah, realtors. Yeah, realtors. Yeah, » I know a lot of realtors that I don't » I know a lot of realtors that I don't » I know a lot of realtors that I don't work with and but meeting work with and but meeting work with and but meeting and getting to know Philip lately has and getting to know Philip lately has and getting to know Philip lately has been one of the best one of the best new been one of the best one of the best new been one of the best one of the best new realtor I would call him hopefully realtor I would call him hopefully realtor I would call him hopefully friendships. friendships. friendships. » Yeah. Yeah. Good » Yeah. Yeah. Good » Yeah. Yeah. Good » in the making cuz he's really cool. So I » in the making cuz he's really cool. So I » in the making cuz he's really cool. So I had Philip on I had um had Philip on I had um had Philip on I had um » uh Ally Schneider. » uh Ally Schneider. » uh Ally Schneider. » Okay. She is a full-time mom slashreal » Okay. She is a full-time mom slashreal » Okay. She is a full-time mom slashreal estate career slashggeter estate career slashggeter estate career slashggeter kicking butt. kicking butt. kicking butt. » Nice. » Nice. » Nice. » Big producer. » Big producer. » Big producer. » That's awesome. » That's awesome. » That's awesome. » Not even trying. » Not even trying. » Not even trying. » Wow. » Wow. » Wow. » So I'm like, Ally, » So I'm like, Ally, » So I'm like, Ally, » I'll be calling you in a couple maybe » I'll be calling you in a couple maybe » I'll be calling you in a couple maybe one year, two years tops, and if you one year, two years tops, and if you one year, two years tops, and if you are not soaring in numbers, I'm just are not soaring in numbers, I'm just are not soaring in numbers, I'm just going to give it to you. You're going to give it to you. You're going to give it to you. You're » right. » right. » right. » Yeah. » Yeah. » Yeah. » You're going to get a mouthful. » You're going to get a mouthful. » You're going to get a mouthful. » You're so threatening, Chris. I mean, » You're so threatening, Chris. I mean, » You're so threatening, Chris. I mean, I'm trembling over here. I'm trembling over here. I'm trembling over here. » Well, she was talking about her she was » Well, she was talking about her she was » Well, she was talking about her she was talking about how much she relies on her talking about how much she relies on her talking about how much she relies on her business coach, right? business coach, right? business coach, right? » And I'm like, "Is your business coach » And I'm like, "Is your business coach » And I'm like, "Is your business coach okay with you just being okay with your okay with you just being okay with your okay with you just being okay with your numbers right now?" She goes, "Well, I'm numbers right now?" She goes, "Well, I'm numbers right now?" She goes, "Well, I'm just okay being a mom right now." just okay being a mom right now." just okay being a mom right now." » Right. » Right. » Right. You get a pass. You get a pass. You get a pass. » Yeah. That is not a 40-hour week job. » Yeah. That is not a 40-hour week job. » Yeah. That is not a 40-hour week job. That is a 7-day around the clock. That is a 7-day around the clock. That is a 7-day around the clock. » So, so I had those two uh podcast is » So, so I had those two uh podcast is » So, so I had those two uh podcast is called Mortgage called Mortgage called Mortgage » The Mortgage Punk Show. » The Mortgage Punk Show. » The Mortgage Punk Show. » The Mortgage Punk Show. » The Mortgage Punk Show. » The Mortgage Punk Show. » Mortgage Punk Show. » Mortgage Punk Show. » Mortgage Punk Show. » Yeah. So, please go give that a follow. » Yeah. So, please go give that a follow. » Yeah. So, please go give that a follow. » Yeah. I was supposed to have um I was » Yeah. I was supposed to have um I was » Yeah. I was supposed to have um I was supposed to shoot a solo episode. supposed to shoot a solo episode. supposed to shoot a solo episode. » Oh yeah, » Oh yeah, » Oh yeah, » but Phil and I got to talking so long » but Phil and I got to talking so long » but Phil and I got to talking so long after the episode. after the episode. after the episode. » Forget it. Whatever. » Forget it. Whatever. » Forget it. Whatever. » That's awesome. » That's awesome. » That's awesome. » I was burned out anyway. Shooting three. » I was burned out anyway. Shooting three. » I was burned out anyway. Shooting three. You know how it is. You know how it is. You know how it is. » Oh yeah. » Oh yeah. » Oh yeah. » Three podcast two in a day. That's my » Three podcast two in a day. That's my » Three podcast two in a day. That's my I've found my max. I've done three I've found my max. I've done three I've found my max. I've done three before and before and before and » I'm not I don't feel like I'm I think » I'm not I don't feel like I'm I think » I'm not I don't feel like I'm I think some people can but I'm not at my best. some people can but I'm not at my best. some people can but I'm not at my best. » Yeah. You kind of go I start energy » Yeah. You kind of go I start energy » Yeah. You kind of go I start energy starts going down, curiosity level starts going down, curiosity level starts going down, curiosity level starts going down, and you're kind of starts going down, and you're kind of starts going down, and you're kind of Yeah. trying to focus. But Yeah. trying to focus. But Yeah. trying to focus. But » I feel the same way. But I, you know, » I feel the same way. But I, you know, » I feel the same way. But I, you know, » and people ask me, why do we stop it at » and people ask me, why do we stop it at » and people ask me, why do we stop it at an hour? I like literally had a good uh an hour? I like literally had a good uh an hour? I like literally had a good uh constructive criticism of like, hey, constructive criticism of like, hey, constructive criticism of like, hey, sometimes it feels like, you know, sometimes it feels like, you know, sometimes it feels like, you know, you're just you're stopping. And I'm you're just you're stopping. And I'm you're just you're stopping. And I'm like, yeah, I I think it's like overall like, yeah, I I think it's like overall like, yeah, I I think it's like overall it's like a momentum thing. like it it's like a momentum thing. like it it's like a momentum thing. like it could go past the hour, but a lot of could go past the hour, but a lot of could go past the hour, but a lot of times it's honoring your time because times it's honoring your time because times it's honoring your time because you have somewhere to be you have somewhere to be you have somewhere to be » and so we can't just we could talk for » and so we can't just we could talk for » and so we can't just we could talk for two or three hours pretty easily. But two or three hours pretty easily. But two or three hours pretty easily. But » I like what you guys have I like this » I like what you guys have I like this » I like what you guys have I like this whole podcast setup. whole podcast setup. whole podcast setup. » Yeah, this new uh he's got some shelves » Yeah, this new uh he's got some shelves » Yeah, this new uh he's got some shelves uh ordered or that are here. uh ordered or that are here. uh ordered or that are here. » Oh, okay. » Oh, okay. » Oh, okay. » He's been procrastinating Tyler's. » He's been procrastinating Tyler's. » He's been procrastinating Tyler's. » But I like the I like the metal » But I like the I like the metal » But I like the I like the metal » Yes, the metal grid. » Yes, the metal grid. » Yes, the metal grid. » Those grids. So, yeah, we matched and » Those grids. So, yeah, we matched and » Those grids. So, yeah, we matched and put that one up on that wall. Yeah. put that one up on that wall. Yeah. put that one up on that wall. Yeah. » And uh yeah, we'll have some shelves » And uh yeah, we'll have some shelves » And uh yeah, we'll have some shelves with some items and gift items and uh with some items and gift items and uh with some items and gift items and uh some cool stuff back there. some cool stuff back there. some cool stuff back there. » Well, you got it's your crew and I know » Well, you got it's your crew and I know » Well, you got it's your crew and I know your crew, so I'm not surprised. your crew, so I'm not surprised. your crew, so I'm not surprised. » Yeah. Yeah. » Yeah. Yeah. » Yeah. Yeah. » That this looks good cuz I've seen some » That this looks good cuz I've seen some » That this looks good cuz I've seen some of the other podcast studios and you of the other podcast studios and you of the other podcast studios and you know what they look like to me? know what they look like to me? know what they look like to me? » What? The same » What? The same » What? The same » a podcast. » a podcast. » a podcast. » Yeah, I know, right? Yeah. That's kind » Yeah, I know, right? Yeah. That's kind » Yeah, I know, right? Yeah. That's kind of the table version. of the table version. of the table version. » Like this looks like » Like this looks like » Like this looks like » Yeah. » Yeah. » Yeah. » Someone artistic in your life. » Someone artistic in your life. » Someone artistic in your life. » Yeah. Right. » Yeah. Right. » Yeah. Right. » I don't know who it is. » I don't know who it is. » I don't know who it is. Yeah. Who is that guy? someone with an Yeah. Who is that guy? someone with an Yeah. Who is that guy? someone with an eye » towards aesthetics. » towards aesthetics. » towards aesthetics. » Tyler's on the podcast for a second » Tyler's on the podcast for a second » Tyler's on the podcast for a second time. He's the only guest I've had on time. He's the only guest I've had on time. He's the only guest I've had on twice. twice. twice. » Um, so I had him on for his story and » Um, so I had him on for his story and » Um, so I had him on for his story and then we did a uh data center episode then we did a uh data center episode then we did a uh data center episode yesterday for an hour just breaking down yesterday for an hour just breaking down yesterday for an hour just breaking down all the pros and cons and it's a hot all the pros and cons and it's a hot all the pros and cons and it's a hot topic obviously. topic obviously. topic obviously. » We could we could have » We could we could have » We could we could have » I know. Well, » I know. Well, » I know. Well, » we could have the AI facilities of » we could have the AI facilities of » we could have the AI facilities of America, America, America, » right? Yeah. » right? Yeah. » right? Yeah. » Crazy. I know. » Crazy. I know. » Crazy. I know. » Oh my god. It's a hot button topic. So, » Oh my god. It's a hot button topic. So, » Oh my god. It's a hot button topic. So, that just released this morning. So, that just released this morning. So, that just released this morning. So, you'll have to go listen to that one. Uh you'll have to go listen to that one. Uh you'll have to go listen to that one. Uh it was it was fun. It was a good one. it was it was fun. It was a good one. it was it was fun. It was a good one. » I can't believe that. Especially » I can't believe that. Especially » I can't believe that. Especially » what when uh I was working uh » what when uh I was working uh » what when uh I was working uh together to try to formulate that idea together to try to formulate that idea together to try to formulate that idea with Tyler with Tyler with Tyler » and some other common friends that we » and some other common friends that we » and some other common friends that we all have. all have. all have. » Um » Um » Um » AI wasn't even on the radar. I know. » AI wasn't even on the radar. I know. » AI wasn't even on the radar. I know. » Not even it was cloud. » Not even it was cloud. » Not even it was cloud. » Yeah. Yeah. That was the forward » Yeah. Yeah. That was the forward » Yeah. Yeah. That was the forward thinking process. But now look with the thinking process. But now look with the thinking process. But now look with the AI AI AI » revolution, then those things are needed » revolution, then those things are needed » revolution, then those things are needed now more than ever and they're only now more than ever and they're only now more than ever and they're only going to ramp up and populate. going to ramp up and populate. going to ramp up and populate. » Yep. Yep. » Yep. Yep. » Yep. Yep. » And rapidly grow. » And rapidly grow. » And rapidly grow. » Big- time infrastructure needs are » Big- time infrastructure needs are » Big- time infrastructure needs are happening. happening. happening. » So now they're say now they're saying » So now they're say now they're saying » So now they're say now they're saying literally is now they're saying like old literally is now they're saying like old literally is now they're saying like old school trades that were kind of more school trades that were kind of more school trades that were kind of more looked frowned down upon as far as a looked frowned down upon as far as a looked frowned down upon as far as a financial career. Yeah, financial career. Yeah, financial career. Yeah, » those are the careers » those are the careers » those are the careers » you probably better start running at. » you probably better start running at. » you probably better start running at. Electricians. Electricians. Electricians. » Yeah, » Yeah, » Yeah, » plumbers. » plumbers. » plumbers. » You can make a lot of money doing that » You can make a lot of money doing that » You can make a lot of money doing that right now. right now. right now. » Just regular contract work. » Just regular contract work. » Just regular contract work. » Yeah. » Yeah. » Yeah. » Yeah. Cuz that's the last thing because » Yeah. Cuz that's the last thing because » Yeah. Cuz that's the last thing because of the grid. They got to build of the grid. They got to build of the grid. They got to build » artificial intelligence will replace » artificial intelligence will replace » artificial intelligence will replace plus infrastructure needed for plus infrastructure needed for plus infrastructure needed for artificial intelligence. So they Yeah. artificial intelligence. So they Yeah. artificial intelligence. So they Yeah. They goes hand in hand right now. It's They goes hand in hand right now. It's They goes hand in hand right now. It's really interesting. Yeah. Yeah, the really interesting. Yeah. Yeah, the really interesting. Yeah. Yeah, the white collar industry is going to look white collar industry is going to look white collar industry is going to look real different and we don't need to get real different and we don't need to get real different and we don't need to get off that tangent on that tangent, but in off that tangent on that tangent, but in off that tangent on that tangent, but in 18 months to 24 months, I'm really 18 months to 24 months, I'm really 18 months to 24 months, I'm really curious what the world curious what the world curious what the world » I have a guy I have a guy right now » I have a guy I have a guy right now » I have a guy I have a guy right now that's trying to pitch me uh he's a that's trying to pitch me uh he's a that's trying to pitch me uh he's a client actually client actually client actually » and he's trying to pitch me for an AI » and he's trying to pitch me for an AI » and he's trying to pitch me for an AI » like you call this number and it's like, » like you call this number and it's like, » like you call this number and it's like, » "Hi, welcome to Mortgage Punk. I'm » "Hi, welcome to Mortgage Punk. I'm » "Hi, welcome to Mortgage Punk. I'm Chris's AI assistant." Chris's AI assistant." Chris's AI assistant." » Yep. Yep. And I'm trying to figure out » Yep. Yep. And I'm trying to figure out » Yep. Yep. And I'm trying to figure out if that's a good move or not. Or is that if that's a good move or not. Or is that if that's a good move or not. Or is that going to make my clients upset? going to make my clients upset? going to make my clients upset? » Yeah. » Yeah. » Yeah. » Or is that going to help? » Or is that going to help? » Or is that going to help? » Yeah. Always provide info. » Yeah. Always provide info. » Yeah. Always provide info. » So there's never a voicemail and there's » So there's never a voicemail and there's » So there's never a voicemail and there's never, never, never, » you know, empty space where » you know, empty space where » you know, empty space where » Yeah. » Yeah. » Yeah. » You know what I mean? What do you think » You know what I mean? What do you think » You know what I mean? What do you think about that? I don't about that? I don't about that? I don't » uh Well, I we did build a product a year » uh Well, I we did build a product a year » uh Well, I we did build a product a year and a half ago called voicegrid.ai and a half ago called voicegrid.ai and a half ago called voicegrid.ai and we do that. we do that. we do that. » Okay. Um, so we have uh quite a few » Okay. Um, so we have uh quite a few » Okay. Um, so we have uh quite a few companies on it and the companies on it and the companies on it and the » And what do they say? » And what do they say? » And what do they say? » Great question. So it is less We wasted » Great question. So it is less We wasted » Great question. So it is less We wasted so much time trying to figure out how to so much time trying to figure out how to so much time trying to figure out how to make it sound so human that it was make it sound so human that it was make it sound so human that it was indistinguishable between a human and indistinguishable between a human and indistinguishable between a human and AI. And no one really cared about that. AI. And no one really cared about that. AI. And no one really cared about that. They didn't want to fool their clients. They didn't want to fool their clients. They didn't want to fool their clients. They wanted it to just be really good at They wanted it to just be really good at They wanted it to just be really good at what accurate didn't what accurate didn't what accurate didn't hallucinate. hallucinate. hallucinate. » So we've refined it to be just really » So we've refined it to be just really » So we've refined it to be just really solid at its job. And so for example, solid at its job. And so for example, solid at its job. And so for example, right, you could do a use case for right, you could do a use case for right, you could do a use case for appliance service industry is an area appliance service industry is an area appliance service industry is an area we're strong in focusing on because they we're strong in focusing on because they we're strong in focusing on because they have a lot of call volume. So an have a lot of call volume. So an have a lot of call volume. So an appliance store actually gets more calls appliance store actually gets more calls appliance store actually gets more calls about my appliance broke than they do about my appliance broke than they do about my appliance broke than they do about needing a new appliance. And that about needing a new appliance. And that about needing a new appliance. And that is the biggest thorn in their flesh in is the biggest thorn in their flesh in is the biggest thorn in their flesh in that business model is trying to get that business model is trying to get that business model is trying to get people up and going. Icemaker's out, people up and going. Icemaker's out, people up and going. Icemaker's out, right? Dishwasher's not running, right? Dishwasher's not running, right? Dishwasher's not running, whatever. Dryer is not drying. Um whatever. Dryer is not drying. Um whatever. Dryer is not drying. Um washers not filling. Uh, so we've washers not filling. Uh, so we've washers not filling. Uh, so we've basically set up a bot that does basically set up a bot that does basically set up a bot that does diagnostics. It's really fast and in two diagnostics. It's really fast and in two diagnostics. It's really fast and in two or three minutes it knows what your or three minutes it knows what your or three minutes it knows what your problem is. It's scheduled your problem is. It's scheduled your problem is. It's scheduled your appointment. So the point for us was appointment. So the point for us was appointment. So the point for us was well a human on that conversation what's well a human on that conversation what's well a human on that conversation what's better for the client, right? Is it two better for the client, right? Is it two better for the client, right? Is it two to three minutes? They get exactly what to three minutes? They get exactly what to three minutes? They get exactly what need they need and the service provider need they need and the service provider need they need and the service provider gets all the information they need. Uh, gets all the information they need. Uh, gets all the information they need. Uh, and make that agreeable on both sides. and make that agreeable on both sides. and make that agreeable on both sides. So if it's not a better solution for the So if it's not a better solution for the So if it's not a better solution for the client, I don't think you should do it. client, I don't think you should do it. client, I don't think you should do it. If it's only better for your business, I If it's only better for your business, I If it's only better for your business, I think that's the hard line that people think that's the hard line that people think that's the hard line that people are struggling with. So, as long as it's are struggling with. So, as long as it's are struggling with. So, as long as it's built in a way that is better for your built in a way that is better for your built in a way that is better for your clients and you can and you truly clients and you can and you truly clients and you can and you truly believe that and you can communicate believe that and you can communicate believe that and you can communicate this is better for you that I have this is better for you that I have this is better for you that I have this now by the way because historically this now by the way because historically this now by the way because historically this would be our process and now you can get would be our process and now you can get would be our process and now you can get there faster. You have access to all there faster. You have access to all there faster. You have access to all this information. Uh it's going to text this information. Uh it's going to text this information. Uh it's going to text you links of things you need to start you links of things you need to start you links of things you need to start doing. It can work ahead, right? Does doing. It can work ahead, right? Does doing. It can work ahead, right? Does that make sense? It's like so so that make sense? It's like so so that make sense? It's like so so is if the if the client loves it is if the if the client loves it is if the if the client loves it » and it's a solution for them. » and it's a solution for them. » and it's a solution for them. » Yeah. It's not about cutting staff. It's » Yeah. It's not about cutting staff. It's » Yeah. It's not about cutting staff. It's not about uh you making more margin. not about uh you making more margin. not about uh you making more margin. It's about providing It's about providing It's about providing » you can't focus on you first. You have » you can't focus on you first. You have » you can't focus on you first. You have to focus on the client first. to focus on the client first. to focus on the client first. » Yes. That's » Yes. That's » Yes. That's » and if it's a solution for them. » and if it's a solution for them. » and if it's a solution for them. » Yeah. When we started, we were a little » Yeah. When we started, we were a little » Yeah. When we started, we were a little naive in all honesty. When we started naive in all honesty. When we started naive in all honesty. When we started doing it, we were like, "Hey, how would doing it, we were like, "Hey, how would doing it, we were like, "Hey, how would you like a 247 employee that's doing all you like a 247 employee that's doing all you like a 247 employee that's doing all these things and it only costs a couple these things and it only costs a couple these things and it only costs a couple hundred bucks a month?" Right? That hundred bucks a month?" Right? That hundred bucks a month?" Right? That sounds really appealing as a business sounds really appealing as a business sounds really appealing as a business owner. Well, come to find out, you know, owner. Well, come to find out, you know, owner. Well, come to find out, you know, business owners are good at what they do business owners are good at what they do business owners are good at what they do for a reason and they're they're big for a reason and they're they're big for a reason and they're they're big for a reason because they love their clients a reason because they love their clients a reason because they love their clients and they take care of their clients. and they take care of their clients. and they take care of their clients. Well, if it doesn't do better work for Well, if it doesn't do better work for Well, if it doesn't do better work for their clients, they don't care how much their clients, they don't care how much their clients, they don't care how much money they're saving like a small money they're saving like a small money they're saving like a small business, right? You ultimately care business, right? You ultimately care business, right? You ultimately care about the end result for your client and about the end result for your client and about the end result for your client and that's a good company. And so now it's that's a good company. And so now it's that's a good company. And so now it's you got to find that edge case. You got you got to find that edge case. You got you got to find that edge case. You got to find that use case where it's like to find that use case where it's like to find that use case where it's like how would this what could you offer that how would this what could you offer that how would this what could you offer that would be better for your clients today would be better for your clients today would be better for your clients today with that technology and then uh Yeah. with that technology and then uh Yeah. with that technology and then uh Yeah. » So I probably need to take 10 to 15 of » So I probably need to take 10 to 15 of » So I probably need to take 10 to 15 of my clients my clients my clients » and beta test this. » and beta test this. » and beta test this. » Yeah. Build a survey or use case, right? » Yeah. Build a survey or use case, right? » Yeah. Build a survey or use case, right? » Get their feedback. » Get their feedback. » Get their feedback. » Yeah. » Yeah. » Yeah. » And then and then determine whether or » And then and then determine whether or » And then and then determine whether or not it's a it's a great solution. not it's a it's a great solution. not it's a it's a great solution. » Yeah. Exactly. Yeah. and thinking » Yeah. Exactly. Yeah. and thinking » Yeah. Exactly. Yeah. and thinking through what could automate, what could through what could automate, what could through what could automate, what could get your staff to focus on more get your staff to focus on more get your staff to focus on more important things than just gathering important things than just gathering important things than just gathering information and distributing information and distributing information and distributing information, right? That's kind of the information, right? That's kind of the information, right? That's kind of the first thing on the first phone calls, first thing on the first phone calls, first thing on the first phone calls, gathering information, distributing that gathering information, distributing that gathering information, distributing that information properly, giving them the information properly, giving them the information properly, giving them the right starting steps, right? So that right starting steps, right? So that right starting steps, right? So that's kind of where we always start that's kind of where we always start that's kind of where we always start like what is something that we like what is something that we like what is something that we could automate uh that is so much better could automate uh that is so much better could automate uh that is so much better than a voicemail, right? That's the easy than a voicemail, right? That's the easy than a voicemail, right? That's the easy use case. Like what would be better than use case. Like what would be better than use case. Like what would be better than a voicemail? Probably anything. Anything a voicemail? Probably anything. Anything a voicemail? Probably anything. Anything would be better than a voicemail. would be better than a voicemail. would be better than a voicemail. That's what That's what I'm thinking. That's what That's what I'm thinking. That's what That's what I'm thinking. Maybe I need to have I just had a a Maybe I need to have I just had a a Maybe I need to have I just had a a bright idea just right now, Sam on this bright idea just right now, Sam on this bright idea just right now, Sam on this podcast. Buckle up. podcast. Buckle up. podcast. Buckle up. » I think I need to have my AI say, » I think I need to have my AI say, » I think I need to have my AI say, » you know, Chris thinks a lot of things » you know, Chris thinks a lot of things » you know, Chris thinks a lot of things suck, like the mortgage process. Well, suck, like the mortgage process. Well, suck, like the mortgage process. Well, another thing he thinks sucks is another thing he thinks sucks is another thing he thinks sucks is voicemail. voicemail. voicemail. » Yes. » Yes. » Yes. » So, he has set me up as an AI assistant. » So, he has set me up as an AI assistant. » So, he has set me up as an AI assistant. So, if you don't go to a voicemail, So, if you don't go to a voicemail, So, if you don't go to a voicemail, maybe that'll break maybe that'll break maybe that'll break » if something gets done, right? Yeah. » if something gets done, right? Yeah. » if something gets done, right? Yeah. like I'm going to get like I'm going to get like I'm going to get » I can't answer all your questions like » I can't answer all your questions like » I can't answer all your questions like he can, but I can at least schedule an he can, but I can at least schedule an he can, but I can at least schedule an appointment, get some basic things done appointment, get some basic things done appointment, get some basic things done so you're not sitting around waiting. so you're not sitting around waiting. so you're not sitting around waiting. Yeah. Yeah. Sounds a like a great use Yeah. Yeah. Sounds a like a great use Yeah. Yeah. Sounds a like a great use case we should help you with. case we should help you with. case we should help you with. » Sounds like a good time. » Sounds like a good time. » Sounds like a good time. » Cool. All right, back to back to » Cool. All right, back to back to » Cool. All right, back to back to mortgage. That was great. That was good. mortgage. That was great. That was good. mortgage. That was great. That was good. Uh so Uh so Uh so » was that the introduction of our 1 hour » was that the introduction of our 1 hour » was that the introduction of our 1 hour episode? episode? episode? » That was awesome. » That was awesome. » That was awesome. » 20 minutes. » 20 minutes. » 20 minutes. » 20 minutes introduction. Um, so let's » 20 minutes introduction. Um, so let's » 20 minutes introduction. Um, so let's let's talk about um we can probably let's talk about um we can probably let's talk about um we can probably » jump forward now that I know a lot of » jump forward now that I know a lot of » jump forward now that I know a lot of your story. We could probably jump your story. We could probably jump your story. We could probably jump around in your story a little bit if you around in your story a little bit if you around in your story a little bit if you want to do that. Um, but I think what want to do that. Um, but I think what want to do that. Um, but I think what got you into mortgages what got you into mortgages what got you into mortgages » um is where I'd like to start. Let's » um is where I'd like to start. Let's » um is where I'd like to start. Let's just start there. just start there. just start there. » So if anyone out there has seen the » So if anyone out there has seen the » So if anyone out there has seen the movie or the original movie Happy movie or the original movie Happy movie or the original movie Happy Gilmore, did I bring that up the last Gilmore, did I bring that up the last Gilmore, did I bring that up the last time we tried this? time we tried this? time we tried this? » I think so. » I think so. » I think so. » I did. Yes. » I did. Yes. » I did. Yes. » Okay. So » Okay. So » Okay. So » Oh, yeah. Hockey. The hockey » Oh, yeah. Hockey. The hockey » Oh, yeah. Hockey. The hockey if you don't know the movie uh it's an if you don't know the movie uh it's an if you don't know the movie uh it's an original. original. original. » You live in a hole if you don't know. » You live in a hole if you don't know. » You live in a hole if you don't know. » It's very funny. Sorry. It but uh uh you » It's very funny. Sorry. It but uh uh you » It's very funny. Sorry. It but uh uh you know obviously he's a hockey player and know obviously he's a hockey player and know obviously he's a hockey player and kind of good but not good at it. You kind of good but not good at it. You kind of good but not good at it. You know doesn't make the cut and uh and know doesn't make the cut and uh and know doesn't make the cut and uh and he's when he gets introduced to golf the he's when he gets introduced to golf the he's when he gets introduced to golf the first thing he thinks of is man golf is first thing he thinks of is man golf is first thing he thinks of is man golf is all about wearing goofy pants you know. all about wearing goofy pants you know. all about wearing goofy pants you know. » Sure. And um and so I would say that » Sure. And um and so I would say that » Sure. And um and so I would say that movie I resonate I I relate to that movie I resonate I I relate to that movie I resonate I I relate to that movie a lot because uh my wife and I movie a lot because uh my wife and I movie a lot because uh my wife and I were in a rock band in the 90s. That's were in a rock band in the 90s. That's were in a rock band in the 90s. That's what I thought I would be doing. I what I thought I would be doing. I what I thought I would be doing. I thought music would be a center, you thought music would be a center, you thought music would be a center, you know, center focus of my career know, center focus of my career know, center focus of my career and life and work. Um and it wasn't. and life and work. Um and it wasn't. and life and work. Um and it wasn't. Instead, it was mortgages. So I uh we Instead, it was mortgages. So I uh we Instead, it was mortgages. So I uh we had to walk away from our music. We had to walk away from our music. We had to walk away from our music. We had to walk away from everything we were to walk away from everything we were to walk away from everything we were doing back then in the late 90s. I had doing back then in the late 90s. I had doing back then in the late 90s. I had to find a way I had to find a way to to find a way I had to find a way to to find a way I had to find a way to make a living because I had a wife, no make a living because I had a wife, no make a living because I had a wife, no kids yet, but you know, I kind of took kids yet, but you know, I kind of took kids yet, but you know, I kind of took it upon myself to be responsible to make it upon myself to be responsible to make it upon myself to be responsible to make sure our family, you know, was taken sure our family, you know, was taken sure our family, you know, was taken care of. So, so I started applying for care of. So, so I started applying for care of. So, so I started applying for jobs at like Applebee's to become a jobs at like Applebee's to become a jobs at like Applebee's to become a waiter. I was very humbling time waiter. I was very humbling time waiter. I was very humbling time » in my life. Couldn't get a job as a » in my life. Couldn't get a job as a » in my life. Couldn't get a job as a waiter. Wow, waiter. Wow, waiter. Wow, » Sam. So, » Sam. So, » Sam. So, » think you'd be a great waiter. » think you'd be a great waiter. » think you'd be a great waiter. » I guess maybe I'd have fun with people, » I guess maybe I'd have fun with people, » I guess maybe I'd have fun with people, » right? Um, so, nope. I I think I got » right? Um, so, nope. I I think I got » right? Um, so, nope. I I think I got shot down at two or three different shot down at two or three different shot down at two or three different restaurants. So, I was pretty restaurants. So, I was pretty restaurants. So, I was pretty discouraged and I told my wife, I'm discouraged and I told my wife, I'm discouraged and I told my wife, I'm like, "See, I can't drop those like, "See, I can't drop those like, "See, I can't drop those restaurants." I'm telling you right now, restaurants." I'm telling you right now, restaurants." I'm telling you right now, like I have like I have like I have » look what they missed out on. » look what they missed out on. » look what they missed out on. » I can't remember who it was. » I can't remember who it was. » I can't remember who it was. » Maybe Applebee's was one of them. » Maybe Applebee's was one of them. » Maybe Applebee's was one of them. Anyhow, uh, but I told her I said, "See Anyhow, uh, but I told her I said, "See Anyhow, uh, but I told her I said, "See what I'm saying? I'm like, I am this is what I'm saying? I'm like, I am this is what I'm saying? I'm like, I am this is going to be really hard for me to get a going to be really hard for me to get a going to be really hard for me to get a a regular job after a regular job after a regular job after » having years of music and being on a » having years of music and being on a » having years of music and being on a stage and all this sort of thing. stage and all this sort of thing. stage and all this sort of thing. » So, she said, "Well, maybe you » So, she said, "Well, maybe you » So, she said, "Well, maybe you should stop by." And she mentioned a should stop by." And she mentioned a should stop by." And she mentioned a mutual friend of ours that had at mutual friend of ours that had at mutual friend of ours that had at one point been an early bass player in one point been an early bass player in one point been an early bass player in our band. and he quit because he was our band. and he quit because he was our band. and he quit because he was having kids, a family, and a career having kids, a family, and a career having kids, a family, and a career really start taking root. really start taking root. really start taking root. » Was that? » Was that? » Was that? » No, it was Will. » No, it was Will. » No, it was Will. » Will. » Will. » Will. » I don't I don't know if you remember him » I don't I don't know if you remember him » I don't I don't know if you remember him or not. You do? That's wild, man. or not. You do? That's wild, man. or not. You do? That's wild, man. » Jeez Louise. » Jeez Louise. » Jeez Louise. » Connected. » Connected. » Connected. » So, but Kesha wasn't thinking » So, but Kesha wasn't thinking » So, but Kesha wasn't thinking go ask Will to hire you. She was go ask Will to hire you. She was go ask Will to hire you. She was thinking maybe he'll have an idea or thinking maybe he'll have an idea or thinking maybe he'll have an idea or maybe he'll know of someone that needs maybe he'll know of someone that needs maybe he'll know of someone that needs to hire, you know, uh, hire someone on. to hire, you know, uh, hire someone on. to hire, you know, uh, hire someone on. So, I just dropped by his office and I So, I just dropped by his office and I So, I just dropped by his office and I kind of gave him the rundown like, kind of gave him the rundown like, kind of gave him the rundown like, "Dude, like every our band, Refuge, all "Dude, like every our band, Refuge, all "Dude, like every our band, Refuge, all of it, it's done. Like, we're done." Um, of it, it's done. Like, we're done." Um, of it, it's done. Like, we're done." Um, I I I was pretty convinced. I don't I I I was pretty convinced. I don't I I I was pretty convinced. I don't think Kesha, my wife, I don't I think Kesha, my wife, I don't I think Kesha, my wife, I don't I think she thought we would take a break, work she thought we would take a break, work she thought we would take a break, work on some things cuz we were young and on some things cuz we were young and on some things cuz we were young and married and I was an idiot, you married and I was an idiot, you married and I was an idiot, you know. know. know. » Sure. » Sure. » Sure. » Um and um needed to get my » Um and um needed to get my » Um and um needed to get my » Did that stop? » Did that stop? » Did that stop? » I don't know. Ask her. » I don't know. Ask her. » I don't know. Ask her. » Ask her. She has said some very » Ask her. She has said some very » Ask her. She has said some very generous things to me lately. And so generous things to me lately. And so generous things to me lately. And so maybe it maybe it has finally when we maybe it maybe it has finally when we maybe it maybe it has finally when we launched Mortgage Punk, she's like, "You launched Mortgage Punk, she's like, "You launched Mortgage Punk, she's like, "You know what? This is the first thing that know what? This is the first thing that know what? This is the first thing that you have done that I feel like you're you have done that I feel like you're you have done that I feel like you're not trying to be anything and all you're not trying to be anything and all you're not trying to be anything and all you're doing is just being you." doing is just being you." doing is just being you." » Yeah, that's cool. » Yeah, that's cool. » Yeah, that's cool. » And I'm like, that's cuz it's mortgages » And I'm like, that's cuz it's mortgages » And I'm like, that's cuz it's mortgages and I don't care. Sort of and I don't care. Sort of and I don't care. Sort of » like I do, » like I do, » like I do, » but not like how can you care about it? » but not like how can you care about it? » but not like how can you care about it? » Music. I I was like, that was like the » Music. I I was like, that was like the » Music. I I was like, that was like the Happy Gilmore thing. Hockey. like he was Happy Gilmore thing. Hockey. like he was Happy Gilmore thing. Hockey. like he was obsessed with hockey. obsessed with hockey. obsessed with hockey. » I'm a hockey player. Could care less. » I'm a hockey player. Could care less. » I'm a hockey player. Could care less. » I'm a hockey player who plays golf. » I'm a hockey player who plays golf. » I'm a hockey player who plays golf. » He plays golf. Yeah. » He plays golf. Yeah. » He plays golf. Yeah. » You're a rock musician who sells » You're a rock musician who sells » You're a rock musician who sells mortgages. mortgages. mortgages. » Who does mortgages? So, » Who does mortgages? So, » Who does mortgages? So, » um but so, uh and Kesha is like the » um but so, uh and Kesha is like the » um but so, uh and Kesha is like the ultimate BS detector in my life. ultimate BS detector in my life. ultimate BS detector in my life. » Like, if I do something stupid or that's » Like, if I do something stupid or that's » Like, if I do something stupid or that's fake or you know what I mean, she'll fake or you know what I mean, she'll fake or you know what I mean, she'll call it. call it. call it. » Yeah. » Yeah. » Yeah. » You know, » You know, » You know, » that's important. So, so anyhow, um, so » that's important. So, so anyhow, um, so » that's important. So, so anyhow, um, so I, so I went to go visit Will like she I, so I went to go visit Will like she I, so I went to go visit Will like she suggested and as soon as he kind of came suggested and as soon as he kind of came suggested and as soon as he kind of came to realize, oh wow, that's okay. Yeah, to realize, oh wow, that's okay. Yeah, to realize, oh wow, that's okay. Yeah, this sounds like done. But I think she this sounds like done. But I think she this sounds like done. But I think she thought we were going to take a break, thought we were going to take a break, thought we were going to take a break, pick back up. I was pretty sure that all pick back up. I was pretty sure that all pick back up. I was pretty sure that all that momentum over all those years to that momentum over all those years to that momentum over all those years to just go to a dead stop would be almost just go to a dead stop would be almost just go to a dead stop would be almost not impossible, but extremely difficult. not impossible, but extremely difficult. not impossible, but extremely difficult. » Yeah. Interesting. » Yeah. Interesting. » Yeah. Interesting. » To pick back up. » To pick back up. » To pick back up. » Yeah. and then reintroduced to a whole » Yeah. and then reintroduced to a whole » Yeah. and then reintroduced to a whole new generation. Sure. You know, of new generation. Sure. You know, of new generation. Sure. You know, of students or younger generation that we students or younger generation that we students or younger generation that we were we were connecting with at the were we were connecting with at the were we were connecting with at the time. So, anyhow, um so he just hire he time. So, anyhow, um so he just hire he time. So, anyhow, um so he just hire he said like, "Dude, you could do this job. said like, "Dude, you could do this job. said like, "Dude, you could do this job. Uh I'll hire you today." So, he hired me Uh I'll hire you today." So, he hired me Uh I'll hire you today." So, he hired me as a loan officer in 2003. I think it as a loan officer in 2003. I think it as a loan officer in 2003. I think it was like 2003. Yeah, 2003. was like 2003. Yeah, 2003. was like 2003. Yeah, 2003. And uh it probably took me Sam like 10 And uh it probably took me Sam like 10 And uh it probably took me Sam like 10 years. Like I was making like the first years. Like I was making like the first years. Like I was making like the first checks that I made. I brought them home checks that I made. I brought them home checks that I made. I brought them home and I thought that I was doing something and I thought that I was doing something and I thought that I was doing something wrong. wrong. wrong. » And it's not and it's a fraction of what » And it's not and it's a fraction of what » And it's not and it's a fraction of what I now make. I now make. I now make. » Sure. » Sure. » Sure. » Yeah. » Yeah. » Yeah. » I thought it was big time and I thought » I thought it was big time and I thought » I thought it was big time and I thought it was like immoral. Right. it was like immoral. Right. it was like immoral. Right. » So I'd bring the my check stubs home to » So I'd bring the my check stubs home to » So I'd bring the my check stubs home to my wife and I'd be like, "Look at this. my wife and I'd be like, "Look at this. my wife and I'd be like, "Look at this. Like are we allowed to take this much? I Like are we allowed to take this much? I Like are we allowed to take this much? I feel like I'm stealing or something like feel like I'm stealing or something like feel like I'm stealing or something like that. that. that. » Yeah, » Yeah, » Yeah, » cuz we were broke, man. » cuz we were broke, man. » cuz we were broke, man. » Playing music, » Playing music, » Playing music, » you know? You know, there's no there's » you know? You know, there's no there's » you know? You know, there's no there's no money in this. no money in this. no money in this. » Already broke then starting over feels » Already broke then starting over feels » Already broke then starting over feels probably real broke, you know? probably real broke, you know? probably real broke, you know? » So, um, so that's kind of how So, to » So, um, so that's kind of how So, to » So, um, so that's kind of how So, to answer your question, I think that was answer your question, I think that was answer your question, I think that was your original question, right? How does your original question, right? How does your original question, right? How does this whole thing get started? And that's this whole thing get started? And that's this whole thing get started? And that's it. find a job. it. find a job. it. find a job. » So when I came So when we discovered » So when I came So when we discovered » So when I came So when we discovered this whole mortgage punk platform, this whole mortgage punk platform, this whole mortgage punk platform, I thought it was silly but kind of cool. I thought it was silly but kind of cool. I thought it was silly but kind of cool. » So where'd that name come from? » So where'd that name come from? » So where'd that name come from? » So um All right. So well, you want me So » So um All right. So well, you want me So » So um All right. So well, you want me So all right. So that's the beginning of all right. So that's the beginning of all right. So that's the beginning of the career, the career, the career, » 2003. Um and now we'll pick back up, I » 2003. Um and now we'll pick back up, I » 2003. Um and now we'll pick back up, I guess, maybe in 2016. Mortgage Punk. We came up with that Mortgage Punk. We came up with that after co So, it have been in 2021. after co So, it have been in 2021. after co So, it have been in 2021. » Okay. » Okay. » Okay. » I think it was » I think it was » I think it was » um that was when I So, this is my 23rd » um that was when I So, this is my 23rd » um that was when I So, this is my 23rd year. I've been in the mortgage business year. I've been in the mortgage business year. I've been in the mortgage business for 23 years. Sam, for 23 years. Sam, for 23 years. Sam, » I don't even feel like that. » I don't even feel like that. » I don't even feel like that. » Gosh. » Gosh. » Gosh. » 23 years. People retire after 25 to 30 » 23 years. People retire after 25 to 30 » 23 years. People retire after 25 to 30 years, years, years, » right? » right? » right? » I'm not retiring. Nothing. I don't think » I'm not retiring. Nothing. I don't think » I'm not retiring. Nothing. I don't think that words anywhere. that words anywhere. that words anywhere. » How old are you? » How old are you? » How old are you? » I am I'll be 50 in August. » I am I'll be 50 in August. » I am I'll be 50 in August. » 50 in August. Okay. Yeah. » 50 in August. Okay. Yeah. » 50 in August. Okay. Yeah. » Over the hill. Well, yeah. No, you're » Over the hill. Well, yeah. No, you're » Over the hill. Well, yeah. No, you're just you're in your prime. You know, just you're in your prime. You know, just you're in your prime. You know, that's the best part of everyone's that's the best part of everyone's that's the best part of everyone's career is 50 to 60. career is 50 to 60. career is 50 to 60. » Really? » Really? » Really? » That next decade. I mean, that's when » That next decade. I mean, that's when » That next decade. I mean, that's when you're kind of the best at what you do. you're kind of the best at what you do. you're kind of the best at what you do. » Well, there's a reason CEOs aren't » Well, there's a reason CEOs aren't » Well, there's a reason CEOs aren't normally younger than 50, you know, normally younger than 50, you know, normally younger than 50, you know, right? right? right? » Historically. » Historically. » Historically. » Yeah. Yeah. Yeah. » Yeah. Yeah. Yeah. » Yeah. Yeah. Yeah. » Um, so I would say, okay, so what » Um, so I would say, okay, so what » Um, so I would say, okay, so what happened at 21? I saw all of the uh the happened at 21? I saw all of the uh the happened at 21? I saw all of the uh the business the business uh I saw the business world the business uh I saw the business world the business uh I saw the business world just heavily shifting making the shift just heavily shifting making the shift just heavily shifting making the shift towards social media. So I knew that was towards social media. So I knew that was towards social media. So I knew that was like if I don't jump on this wave I'm like if I don't jump on this wave I'm like if I don't jump on this wave I'm going to be behind the eight-ball you going to be behind the eight-ball you going to be behind the eight-ball you know um and behind the trend. So, I got know um and behind the trend. So, I got know um and behind the trend. So, I got with this dig this digital media with this dig this digital media with this dig this digital media company, kind of like a killer growth. company, kind of like a killer growth. company, kind of like a killer growth. » Yeah. » Yeah. » Yeah. » Sort of. » Sort of. » Sort of. » Yeah. » Yeah. » Yeah. » Um I I I mean that's they're digital » Um I I I mean that's they're digital » Um I I I mean that's they're digital marketing company. That's what they marketing company. That's what they marketing company. That's what they that's what they call themselves. So, um that's what they call themselves. So, um that's what they call themselves. So, um I got with them and I said, "Hey guys, I got with them and I said, "Hey guys, I got with them and I said, "Hey guys, um I am hearing all about this these um I am hearing all about this these um I am hearing all about this these Clickfunnels. Clickfunnels. Clickfunnels. » I want to be in a ClickFunnel. Like, how » I want to be in a ClickFunnel. Like, how » I want to be in a ClickFunnel. Like, how do I get my business going in this do I get my business going in this do I get my business going in this direction?" direction?" direction?" » Yeah. And I know I need to shoot social » Yeah. And I know I need to shoot social » Yeah. And I know I need to shoot social media content and I know I probably need media content and I know I probably need media content and I know I probably need to do it every day and I just don't want to do it every day and I just don't want to do it every day and I just don't want to do it. Sure. to do it. Sure. to do it. Sure. » You know, and I don't even mind being on » You know, and I don't even mind being on » You know, and I don't even mind being on camera or on, you know, that's pretty camera or on, you know, that's pretty camera or on, you know, that's pretty much me naturally anyway. Yeah. much me naturally anyway. Yeah. much me naturally anyway. Yeah. » I just did not want to pick up my phone » I just did not want to pick up my phone » I just did not want to pick up my phone and record myself and do all this stuff. and record myself and do all this stuff. and record myself and do all this stuff. » But I knew I had to I had to start » But I knew I had to I had to start » But I knew I had to I had to start moving that way. So, I started meeting moving that way. So, I started meeting moving that way. So, I started meeting with these guys. We just had we're with these guys. We just had we're with these guys. We just had we're having brainstorming sessions and I said having brainstorming sessions and I said having brainstorming sessions and I said I said, "Should I just do I like I said, "Should I just do I like I said, "Should I just do I like reinvent? I need to kind I probably need reinvent? I need to kind I probably need reinvent? I need to kind I probably need to like carve out a brand somehow for to like carve out a brand somehow for to like carve out a brand somehow for myself » and but I don't really know how to do » and but I don't really know how to do » and but I don't really know how to do that because in the mortgage industry, that because in the mortgage industry, that because in the mortgage industry, you when you're a loan officer like me, you when you're a loan officer like me, you when you're a loan officer like me, you're a loan officer that works at a you're a loan officer that works at a you're a loan officer that works at a bank." bank." bank." » Sure. » Sure. » Sure. » And you take on that bank's brand and » And you take on that bank's brand and » And you take on that bank's brand and identity. That's it. identity. That's it. identity. That's it. » Yeah. So, we weren't thinking of a name » Yeah. So, we weren't thinking of a name » Yeah. So, we weren't thinking of a name because that's not really common. because that's not really common. because that's not really common. » Sure. » Sure. » Sure. » In my industry, you know, um » In my industry, you know, um » In my industry, you know, um » you were thinking more about marketing » you were thinking more about marketing » you were thinking more about marketing yourself at that point, yourself at that point, yourself at that point, » right? » right? » right? » Yeah. » Yeah. » Yeah. » And trying to figure out how to do it. » And trying to figure out how to do it. » And trying to figure out how to do it. » Yeah. and do I start a podcast, you » Yeah. and do I start a podcast, you » Yeah. and do I start a podcast, you know, because that was, you know, because that was, you know, because that was, you know, just all of what's know, just all of what's know, just all of what's currently just exploding and, currently just exploding and, currently just exploding and, you know, uh since 21 2021 was just you know, uh since 21 2021 was just you know, uh since 21 2021 was just getting » Yeah. » Yeah. » Yeah. » just getting started. » just getting started. » just getting started. » Yeah. » Yeah. » Yeah. » Um in business. So, I didn't really I I » Um in business. So, I didn't really I I » Um in business. So, I didn't really I I was just stabbing in the dart, man. I was just stabbing in the dart, man. I was just stabbing in the dart, man. I just knew I knew, okay, I scroll through just knew I knew, okay, I scroll through just knew I knew, okay, I scroll through Facebook and I get hooked. Facebook and I get hooked. Facebook and I get hooked. » Yeah. buy this ad or that ad or this » Yeah. buy this ad or that ad or this » Yeah. buy this ad or that ad or this funnel or learn more button. Sure. funnel or learn more button. Sure. funnel or learn more button. Sure. » I'm like, so if it's working on me, » I'm like, so if it's working on me, » I'm like, so if it's working on me, » sure, » sure, » sure, » it's working for a lot of other people. » it's working for a lot of other people. » it's working for a lot of other people. And of course, Rocket Mortgage has And of course, Rocket Mortgage has And of course, Rocket Mortgage has always been a huge I mean, they're the always been a huge I mean, they're the always been a huge I mean, they're the number one online number one online number one online » Yeah. » Yeah. » Yeah. » you know, attention getting mortgage » you know, attention getting mortgage » you know, attention getting mortgage bank and lender nationwide. bank and lender nationwide. bank and lender nationwide. So, I was thinking at that time, if they So, I was thinking at that time, if they So, I was thinking at that time, if they if they're picking up home buyers if they're picking up home buyers if they're picking up home buyers straight from the internet, straight from the internet, straight from the internet, » Yeah. then there's got to be a way to do » Yeah. then there's got to be a way to do » Yeah. then there's got to be a way to do this. this. this. » Yeah. » Yeah. » Yeah. » You know, um and so, » You know, um and so, » You know, um and so, uh I can't remember how a lot of those uh I can't remember how a lot of those uh I can't remember how a lot of those initial conversations went, but when initial conversations went, but when initial conversations went, but when it started to take on some real, you it started to take on some real, you it started to take on some real, you know, shape and direction, uh was when I know, shape and direction, uh was when I know, shape and direction, uh was when I had a meeting with these guys uh one had a meeting with these guys uh one had a meeting with these guys uh one afternoon for coffee and they said, afternoon for coffee and they said, afternoon for coffee and they said, "Chris, we want to propose something to "Chris, we want to propose something to "Chris, we want to propose something to you. we have met and talked and we think you. we have met and talked and we think you. we have met and talked and we think that you know if there's one people or that you know if there's one people or that you know if there's one people or if there's one thing people love more if there's one thing people love more if there's one thing people love more than anything it's good stories than anything it's good stories than anything it's good stories » and right now with everything going very » and right now with everything going very » and right now with everything going very authentic » you know nobody wants produced videos » you know nobody wants produced videos » you know nobody wants produced videos anymore you know they just want you wake anymore you know they just want you wake anymore you know they just want you wake up and get out of bed half asleep and up and get out of bed half asleep and up and get out of bed half asleep and shoot a video of yourself yeah with no shoot a video of yourself yeah with no shoot a video of yourself yeah with no makeup on makeup on makeup on » or shoot a video of yourself asleep you » or shoot a video of yourself asleep you » or shoot a video of yourself asleep you know Right. Um we we we think that know Right. Um we we we think that know Right. Um we we we think that people love story or we know people love people love story or we know people love people love story or we know people love stories. Great brands have really good stories. Great brands have really good stories. Great brands have really good stories behind them often time. And so stories behind them often time. And so stories behind them often time. And so we think if we can find a way to connect we think if we can find a way to connect we think if we can find a way to connect your rock band story because people will your rock band story because people will your rock band story because people will relate to that relate to that relate to that » somehow to your mortgage career. » somehow to your mortgage career. » somehow to your mortgage career. » Yeah. Like that's that's if you really » Yeah. Like that's that's if you really » Yeah. Like that's that's if you really want to shake things up and get some, want to shake things up and get some, want to shake things up and get some, you know, get people um like connecting you know, get people um like connecting you know, get people um like connecting Yeah. and like relate become relatable, Yeah. and like relate become relatable, Yeah. and like relate become relatable, » you know, » you know, » you know, » we need to find a way to do it. » we need to find a way to do it. » we need to find a way to do it. » Yeah. » Yeah. » Yeah. » Through your story. And so I was like, » Through your story. And so I was like, » Through your story. And so I was like, "Okay, well, I don't really that sounds "Okay, well, I don't really that sounds "Okay, well, I don't really that sounds fun, but I don't know what that really fun, but I don't know what that really fun, but I don't know what that really looks like." And I said, "Um, looks like." And I said, "Um, looks like." And I said, "Um, do I just tell pe start talking to do I just tell pe start talking to do I just tell pe start talking to people about my story?" Like, do I tell people about my story?" Like, do I tell people about my story?" Like, do I tell him I'm in, "Hey, while you're filling him I'm in, "Hey, while you're filling him I'm in, "Hey, while you're filling out your loan application, don't miss out your loan application, don't miss out your loan application, don't miss your social security number. By the way, your social security number. By the way, your social security number. By the way, I was in a rock band." Yeah. I was in a rock band." Yeah. I was in a rock band." Yeah. » Just thought you might want to know that » Just thought you might want to know that » Just thought you might want to know that back in the 90s. back in the 90s. back in the 90s. » You want me to put up a De Leopard » You want me to put up a De Leopard » You want me to put up a De Leopard poster? I'm an 80s kid. poster? I'm an 80s kid. poster? I'm an 80s kid. » This was my icon, the iconic rock of my » This was my icon, the iconic rock of my » This was my icon, the iconic rock of my era. You know, it's a little bit about era. You know, it's a little bit about era. You know, it's a little bit about me. I don't have football pictures, me. I don't have football pictures, me. I don't have football pictures, right? right? right? » You know, I have skateboard pictures, » You know, I have skateboard pictures, » You know, I have skateboard pictures, BMX bikes, I don't know. So, BMX bikes, I don't know. So, BMX bikes, I don't know. So, » but they got the conversation going. » but they got the conversation going. » but they got the conversation going. Well, along the way, so here's something Well, along the way, so here's something Well, along the way, so here's something I learned. This might help you in your I learned. This might help you in your I learned. This might help you in your business. business. business. » Yeah. » Yeah. » Yeah. » I learned, so they put together a » I learned, so they put together a » I learned, so they put together a landing page for me cuz I was still landing page for me cuz I was still landing page for me cuz I was still trying to conceptualize like for me like trying to conceptualize like for me like trying to conceptualize like for me like I me and Tyler would go back on on this, I me and Tyler would go back on on this, I me and Tyler would go back on on this, but like what websites used to be like but like what websites used to be like but like what websites used to be like they're just like websites are just they're just like websites are just they're just like websites are just landing pages now. landing pages now. landing pages now. » Sure. Yeah. » Sure. Yeah. » Sure. Yeah. » And I and I wanted it to be this whole » And I and I wanted it to be this whole » And I and I wanted it to be this whole neat little, you know. neat little, you know. neat little, you know. » Yeah. » Yeah. » Yeah. uh store, uh store, uh store, » you know, now it's just like, no, you » you know, now it's just like, no, you » you know, now it's just like, no, you just thumb through and endless. And I'm just thumb through and endless. And I'm just thumb through and endless. And I'm like, I don't get that. Like, wouldn't like, I don't get that. Like, wouldn't like, I don't get that. Like, wouldn't you want it to be on one screen and you want it to be on one screen and you want it to be on one screen and everything right there, nice and pretty? everything right there, nice and pretty? everything right there, nice and pretty? » Yeah. » Yeah. » Yeah. » And so, just the trend in web » And so, just the trend in web » And so, just the trend in web development was really messing my head development was really messing my head development was really messing my head up. up. up. » Sure. » Sure. » Sure. » And so, um, so, so they put together a » And so, um, so, so they put together a » And so, um, so, so they put together a landing page. Well, I looked at it and landing page. Well, I looked at it and landing page. Well, I looked at it and I'm like, uh, that's kind of basic. I'm like, uh, that's kind of basic. I'm like, uh, that's kind of basic. » Yeah. Man, that looks like every other » Yeah. Man, that looks like every other » Yeah. Man, that looks like every other mall and Paul shop business in town. mall and Paul shop business in town. mall and Paul shop business in town. » Sure. » Sure. » Sure. » You know, and so that got me thinking, » You know, and so that got me thinking, » You know, and so that got me thinking, okay, why am I not hiring a graphic okay, why am I not hiring a graphic okay, why am I not hiring a graphic designer that I would have hired when I designer that I would have hired when I designer that I would have hired when I was in a band? was in a band? was in a band? » There you go. » There you go. » There you go. » Cuz this looks » Cuz this looks » Cuz this looks » lameo. » lameo. » lameo. » Yeah. you know, and so I started to » Yeah. you know, and so I started to » Yeah. you know, and so I started to think about all these different, you think about all these different, you think about all these different, you know, guys in their digital media know, guys in their digital media know, guys in their digital media company and I'm like, I'm just thinking company and I'm like, I'm just thinking company and I'm like, I'm just thinking to myself, why are you not saying, to myself, why are you not saying, to myself, why are you not saying, Chris, if you want stuff to look cool, Chris, if you want stuff to look cool, Chris, if you want stuff to look cool, » Yeah. » Yeah. » Yeah. » we don't do that. » we don't do that. » we don't do that. » We do digital infrastructure. » We do digital infrastructure. » We do digital infrastructure. » Sure. » Sure. » Sure. » The nonsexy cool stuff in the background » The nonsexy cool stuff in the background » The nonsexy cool stuff in the background » with the ones and the zeros. » with the ones and the zeros. » with the ones and the zeros. » If you want that, you're going to have » If you want that, you're going to have » If you want that, you're going to have to go find a designer. I feel like they to go find a designer. I feel like they to go find a designer. I feel like they should have a designer and to be telling should have a designer and to be telling should have a designer and to be telling their customers that. their customers that. their customers that. » Yeah. » Yeah. » Yeah. » In my opinion, » In my opinion, » In my opinion, » it's good. » it's good. » it's good. » Like I feel like they didn't have the » Like I feel like they didn't have the » Like I feel like they didn't have the whole package. whole package. whole package. » Yeah. And and knowing your constraints, » Yeah. And and knowing your constraints, » Yeah. And and knowing your constraints, right? I mean, Norris is really good at right? I mean, Norris is really good at right? I mean, Norris is really good at that. Knowing, well, this is kind of a that. Knowing, well, this is kind of a that. Knowing, well, this is kind of a design they're going after, not my cup design they're going after, not my cup design they're going after, not my cup of tea, right? I think every designer of tea, right? I think every designer of tea, right? I think every designer kind of has a look and a style they kind of has a look and a style they kind of has a look and a style they like. And if somebody's going after like. And if somebody's going after like. And if somebody's going after style that's not them, style that's not them, style that's not them, » then you know say like, yeah, this isn't » then you know say like, yeah, this isn't » then you know say like, yeah, this isn't really, you know, our strong suit. Like really, you know, our strong suit. Like really, you know, our strong suit. Like we're good at design, but it's kind of we're good at design, but it's kind of we're good at design, but it's kind of in this lane, this look. Well, so what in this lane, this look. Well, so what in this lane, this look. Well, so what this whole this whole little journey and this whole this whole little journey and this whole this whole little journey and exercise helped me discover is like exercise helped me discover is like exercise helped me discover is like in today's world of business, you in today's world of business, you in today's world of business, you especially digitally and within the especially digitally and within the especially digitally and within the digital age of marketing, digital age of marketing, digital age of marketing, like you have to you have to build a if like you have to you have to build a if like you have to you have to build a if you're going to be a creative, you'd you're going to be a creative, you'd you're going to be a creative, you'd have to build a whole creative team. have to build a whole creative team. have to build a whole creative team. » Yeah. » Yeah. » Yeah. » And like these guys that I was working » And like these guys that I was working » And like these guys that I was working with was one piece of the team. I with was one piece of the team. I with was one piece of the team. I needed to have uh a graphic designer. needed to have uh a graphic designer. needed to have uh a graphic designer. » I needed to have uh probably a » I needed to have uh probably a » I needed to have uh probably a storyteller would probably be good, too. storyteller would probably be good, too. storyteller would probably be good, too. » Yeah. » Yeah. » Yeah. » You know, I mean, there's all kinds of » You know, I mean, there's all kinds of » You know, I mean, there's all kinds of » artistic, you know, creative people » artistic, you know, creative people » artistic, you know, creative people » to fit into that whole, you know, uh I » to fit into that whole, you know, uh I » to fit into that whole, you know, uh I don't even know I don't even know what don't even know I don't even know what don't even know I don't even know what word you would use, but anyhow, so uh so word you would use, but anyhow, so uh so word you would use, but anyhow, so uh so I so I that was the first time I I I so I that was the first time I I I so I that was the first time I I finally came to the conclusion that I finally came to the conclusion that I finally came to the conclusion that I need to go get a graphic designer. like need to go get a graphic designer. like need to go get a graphic designer. like I used to when we were in a band. I used to when we were in a band. I used to when we were in a band. » Sure. » Sure. » Sure. » And then sit down and think up cool » And then sit down and think up cool » And then sit down and think up cool stuff. stuff. stuff. » Yeah. » Yeah. » Yeah. » And that got me really excited cuz I'm » And that got me really excited cuz I'm » And that got me really excited cuz I'm like that's the stuff that I that I'm like that's the stuff that I that I'm like that's the stuff that I that I'm all that I like, you know. all that I like, you know. all that I like, you know. » So I am in a BNI chapter. I think we » So I am in a BNI chapter. I think we » So I am in a BNI chapter. I think we talked about BNI maybe last time. talked about BNI maybe last time. talked about BNI maybe last time. » Um I'm a founding member of my chapter » Um I'm a founding member of my chapter » Um I'm a founding member of my chapter in Derby and this is our 10th year. in Derby and this is our 10th year. in Derby and this is our 10th year. Well, one of our members right at the Well, one of our members right at the Well, one of our members right at the same time and as I'm discovering I need same time and as I'm discovering I need same time and as I'm discovering I need a graphic designer, I started to think, a graphic designer, I started to think, a graphic designer, I started to think, okay, who do I know? This is easy okay, who do I know? This is easy okay, who do I know? This is easy because I've I've done this. Um, it's because I've I've done this. Um, it's because I've I've done this. Um, it's been a minute, but um I was trying to been a minute, but um I was trying to been a minute, but um I was trying to think of who I I still knew in in the think of who I I still knew in in the think of who I I still knew in in the industry whose work I just absolutely industry whose work I just absolutely industry whose work I just absolutely loved. And right at that same time, one loved. And right at that same time, one loved. And right at that same time, one of my members brought a visitor. And of my members brought a visitor. And of my members brought a visitor. And this kid comes in to our chapter. say this kid comes in to our chapter. say this kid comes in to our chapter. say I'm so funny. He has chains hanging down I'm so funny. He has chains hanging down I'm so funny. He has chains hanging down his jeans. I'm like, that's me when I his jeans. I'm like, that's me when I his jeans. I'm like, that's me when I was 20. was 20. was 20. » He's got long hair and he's a total » He's got long hair and he's a total » He's got long hair and he's a total introvert, man. And he brings this introvert, man. And he brings this introvert, man. And he brings this little spiral notebook in. little spiral notebook in. little spiral notebook in. » In today's world, it just brings a » In today's world, it just brings a » In today's world, it just brings a little spiral notebook in and you could little spiral notebook in and you could little spiral notebook in and you could tell he's super quiet. Um, and he stands tell he's super quiet. Um, and he stands tell he's super quiet. Um, and he stands up to give his 30 second presentation up to give his 30 second presentation up to give his 30 second presentation and he says, "Uh, hi, my name is Seth. and he says, "Uh, hi, my name is Seth. and he says, "Uh, hi, my name is Seth. um a graphic designer, just graduated um a graphic designer, just graduated um a graphic designer, just graduated from WSU. Um if anyone would like to see from WSU. Um if anyone would like to see from WSU. Um if anyone would like to see my art, I have brought in my little my art, I have brought in my little my art, I have brought in my little notebook here. notebook here. notebook here. » That's awesome. » That's awesome. » That's awesome. » That's it. And he sat down and » That's it. And he sat down and » That's it. And he sat down and immediately in my back of my mind, I was immediately in my back of my mind, I was immediately in my back of my mind, I was like, "You're hired." I didn't even like, "You're hired." I didn't even like, "You're hired." I didn't even care. I don't even need to see your art. care. I don't even need to see your art. care. I don't even need to see your art. Don't care about your notebook. Just how Don't care about your notebook. Just how Don't care about your notebook. Just how much do you charge? You're hired. much do you charge? You're hired. much do you charge? You're hired. » That's awesome. » That's awesome. » That's awesome. » That's it. So, I thought I'll take this » That's it. So, I thought I'll take this » That's it. So, I thought I'll take this kid and whatever I'm wanting to do with kid and whatever I'm wanting to do with kid and whatever I'm wanting to do with this. I think he fits the vibe. He's this. I think he fits the vibe. He's this. I think he fits the vibe. He's young, Gen Z, artistic, clearly, young, Gen Z, artistic, clearly, young, Gen Z, artistic, clearly, you know, introverted punk style that know, introverted punk style that know, introverted punk style that easily. I'm a weird artistic person cuz easily. I'm a weird artistic person cuz easily. I'm a weird artistic person cuz I'm loud. I think a lot of artistic I'm loud. I think a lot of artistic I'm loud. I think a lot of artistic people are not loud. people are not loud. people are not loud. » Yeah. Yeah. » Yeah. Yeah. » Yeah. Yeah. » So, um, » So, um, » So, um, » so anyhow, so, so we, so I bring him » so anyhow, so, so we, so I bring him » so anyhow, so, so we, so I bring him into the mix and I introduce him to this into the mix and I introduce him to this into the mix and I introduce him to this digital marketing company and we are digital marketing company and we are digital marketing company and we are integrating him now into all of our integrating him now into all of our integrating him now into all of our meetups. So, one day we sat down and he meetups. So, one day we sat down and he meetups. So, one day we sat down and he comes to the meeting and he's brings comes to the meeting and he's brings comes to the meeting and he's brings this folder and he goes, "Okay, I'm this folder and he goes, "Okay, I'm this folder and he goes, "Okay, I'm going to just create like a whole going to just create like a whole going to just create like a whole like um what do you call them? like um what do you call them? like um what do you call them? Pallet like a pallet. I don't know a Pallet like a pallet. I don't know a Pallet like a pallet. I don't know a notebook of notebook of notebook of images and like font designs. images and like font designs. images and like font designs. » Like a brand kit." » Like a brand kit." » Like a brand kit." » Just a brand kit. Yeah. » Just a brand kit. Yeah. » Just a brand kit. Yeah. » Yeah. And he goes, "And I'm," he's like, » Yeah. And he goes, "And I'm," he's like, » Yeah. And he goes, "And I'm," he's like, "I'm I'm going to design stuff and I'm "I'm I'm going to design stuff and I'm "I'm I'm going to design stuff and I'm going to just show it to you and you going to just show it to you and you going to just show it to you and you just tell me what you like and what you just tell me what you like and what you just tell me what you like and what you don't like, but whatever I design don't like, but whatever I design don't like, but whatever I design is going to look something like mortgage is going to look something like mortgage is going to look something like mortgage and punk." and punk." and punk." » Yeah. And as soon as he said that, I » Yeah. And as soon as he said that, I » Yeah. And as soon as he said that, I fell out of my I'm like, Seth, that's fell out of my I'm like, Seth, that's fell out of my I'm like, Seth, that's the most brilliant two words in a the most brilliant two words in a the most brilliant two words in a sentence I could have never thought of sentence I could have never thought of sentence I could have never thought of ever. Yeah, ever. Yeah, ever. Yeah, » even if you paid me millions of dollars, » even if you paid me millions of dollars, » even if you paid me millions of dollars, I could have never concocted that I could have never concocted that I could have never concocted that » because it's so antithetical. Like those » because it's so antithetical. Like those » because it's so antithetical. Like those two words don't even belong in the same two words don't even belong in the same two words don't even belong in the same sentence, you know? sentence, you know? sentence, you know? » And I my just my immediate thought was I » And I my just my immediate thought was I » And I my just my immediate thought was I don't care what anyone thinks about don't care what anyone thinks about don't care what anyone thinks about this. this. this. » An idea. » An idea. » An idea. » This is cool. And like I'm telling you, » This is cool. And like I'm telling you, » This is cool. And like I'm telling you, it was the first time. So we put our it was the first time. So we put our it was the first time. So we put our music down I think in 2002. music down I think in 2002. music down I think in 2002. We walked away from that whole thing. We walked away from that whole thing. We walked away from that whole thing. Took me a long time to recover. I had Took me a long time to recover. I had Took me a long time to recover. I had the happy Gilmore recovery process. Long the happy Gilmore recovery process. Long the happy Gilmore recovery process. Long time. time. time. » Um, and then so, dude, when he came up » Um, and then so, dude, when he came up » Um, and then so, dude, when he came up with this, like, I'm not even kidding, with this, like, I'm not even kidding, with this, like, I'm not even kidding, Sam. I felt like I came back from the Sam. I felt like I came back from the Sam. I felt like I came back from the dead. dead. dead. » Like, I felt like I died back here. » Like, I felt like I died back here. » Like, I felt like I died back here. » Yeah. And then when this happened, as » Yeah. And then when this happened, as » Yeah. And then when this happened, as excited as I used to be with my dream excited as I used to be with my dream excited as I used to be with my dream for music and v, you know, it it just for music and v, you know, it it just for music and v, you know, it it just came back to to life, man. I'm like, came back to to life, man. I'm like, came back to to life, man. I'm like, this is what I'm going to do with the this is what I'm going to do with the this is what I'm going to do with the rest of my life. Mortgage punk. rest of my life. Mortgage punk. rest of my life. Mortgage punk. » Yeah. And so I said, I am pretty sure » Yeah. And so I said, I am pretty sure » Yeah. And so I said, I am pretty sure I'm sold immediately on this, but I got I'm sold immediately on this, but I got I'm sold immediately on this, but I got to I got to talk to some people in the to I got to talk to some people in the to I got to talk to some people in the industry and make sure industry and make sure industry and make sure » like I'm not going to tank my whole » like I'm not going to tank my whole » like I'm not going to tank my whole career and go broke overnight. career and go broke overnight. career and go broke overnight. » Sure. » Sure. » Sure. » So that's how that whole thing happened. » So that's how that whole thing happened. » So that's how that whole thing happened. And you know what? Um, the reason I And you know what? Um, the reason I And you know what? Um, the reason I bring up that the movie Happy Gilmore a bring up that the movie Happy Gilmore a bring up that the movie Happy Gilmore a lot is because if you watch that movie, lot is because if you watch that movie, lot is because if you watch that movie, he attracts all this crowd that does not he attracts all this crowd that does not he attracts all this crowd that does not go play golf. And then you have your go play golf. And then you have your go play golf. And then you have your shooter McGavin who's follows PGA shooter McGavin who's follows PGA shooter McGavin who's follows PGA Decorum, looks very preppy and nice, Decorum, looks very preppy and nice, Decorum, looks very preppy and nice, » you know, and Happy brings all these » you know, and Happy brings all these » you know, and Happy brings all these beer mug guys out with hats and beer mug guys out with hats and beer mug guys out with hats and no shirts on, right? and happy across no shirts on, right? and happy across no shirts on, right? and happy across their chest. their chest. their chest. » Yeah. » Yeah. » Yeah. » And just, you know, in shooter » And just, you know, in shooter » And just, you know, in shooter McGavin's mind kills the game of golf. McGavin's mind kills the game of golf. McGavin's mind kills the game of golf. » Yeah. » Yeah. » Yeah. » Um and so, uh the reason I refer to that » Um and so, uh the reason I refer to that » Um and so, uh the reason I refer to that a lot is because I know that there are a lot is because I know that there are a lot is because I know that there are agents and probably borrowers and agents and probably borrowers and agents and probably borrowers and clients too that do not like, clients too that do not like, clients too that do not like, but at the end of the day, the crowd but at the end of the day, the crowd but at the end of the day, the crowd follows it. follows it. follows it. » Sure. Yeah. Well, and it's memorable. I » Sure. Yeah. Well, and it's memorable. I » Sure. Yeah. Well, and it's memorable. I mean, when I brought you up to people, mean, when I brought you up to people, mean, when I brought you up to people, uh, the first time I had you on, that uh, the first time I had you on, that uh, the first time I had you on, that was an epic fail thanks to audio failure was an epic fail thanks to audio failure was an epic fail thanks to audio failure that, you know, they're like, "Oh, yeah. that, you know, they're like, "Oh, yeah. that, you know, they're like, "Oh, yeah. I've seen that somewhere. I've seen him I've seen that somewhere. I've seen him I've seen that somewhere. I've seen him somewhere." Like, it's it's very somewhere." Like, it's it's very somewhere." Like, it's it's very memorable. And that's a big part of memorable. And that's a big part of memorable. And that's a big part of » uh being known, being liked, being » uh being known, being liked, being » uh being known, being liked, being trusted. And so, like, the being known, trusted. And so, like, the being known, trusted. And so, like, the being known, » uh, the being liked thing ultimately » uh, the being liked thing ultimately » uh, the being liked thing ultimately comes from your character. So, it comes from your character. So, it comes from your character. So, it doesn't matter what the name of your doesn't matter what the name of your doesn't matter what the name of your business is. If business is. If business is. If » if you're a good quality human being who » if you're a good quality human being who » if you're a good quality human being who actually cares, actually cares, actually cares, » that'll go way faster than a, you know, » that'll go way faster than a, you know, » that'll go way faster than a, you know, off-putting name. And actually, funny off-putting name. And actually, funny off-putting name. And actually, funny enough, we were just talking about this enough, we were just talking about this enough, we were just talking about this before we started, but Good to be Clean before we started, but Good to be Clean before we started, but Good to be Clean » uh was called Carpet Care Plus when we » uh was called Carpet Care Plus when we » uh was called Carpet Care Plus when we bought this van back in the day or clean bought this van back in the day or clean bought this van back in the day or clean restoration company. And most people restoration company. And most people restoration company. And most people didn't like Good to be Clean. They didn't like Good to be Clean. They didn't like Good to be Clean. They thought it was stupid. thought it was stupid. thought it was stupid. » We came up with that name. And I » We came up with that name. And I » We came up with that name. And I remember that and uh including like remember that and uh including like remember that and uh including like family members like and the point right family members like and the point right family members like and the point right yeah and the point of it was capturing a yeah and the point of it was capturing a yeah and the point of it was capturing a feeling instead of uh like the name feeling instead of uh like the name feeling instead of uh like the name being just descriptive being just descriptive being just descriptive » technical » technical » technical » right like this is what we do it was » right like this is what we do it was » right like this is what we do it was like » it's good to be clean right like it was » it's good to be clean right like it was » it's good to be clean right like it was that this is the feeling this is the that this is the feeling this is the that this is the feeling this is the phrase and uh and it worked out like it phrase and uh and it worked out like it phrase and uh and it worked out like it it turned out to be like now it's like it turned out to be like now it's like it turned out to be like now it's like weird to think about it not being that weird to think about it not being that weird to think about it not being that right so for you too I'm sure it's any right so for you too I'm sure it's any right so for you too I'm sure it's any of that doubt. Now it's like it's weird of that doubt. Now it's like it's weird of that doubt. Now it's like it's weird to think about it not being mortgage to think about it not being mortgage to think about it not being mortgage punk and being like mortgage punk and being like mortgage punk and being like mortgage or mortgage or mortgage or » I I I literally walked into a model home » I I I literally walked into a model home » I I I literally walked into a model home one day, Sam, and the agent looked at me one day, Sam, and the agent looked at me one day, Sam, and the agent looked at me » and I and I and I don't know what to say » and I and I and I don't know what to say » and I and I and I don't know what to say because a lot a lot of times these days because a lot a lot of times these days because a lot a lot of times these days I just assume now you probably might I just assume now you probably might I just assume now you probably might know me maybe if you're if you're a know me maybe if you're if you're a know me maybe if you're if you're a realtor you're probably on social media. realtor you're probably on social media. realtor you're probably on social media. If you're on social media, uh, in this If you're on social media, uh, in this If you're on social media, uh, in this industry, industry, industry, » my guess is you my glasses probably » my guess is you my glasses probably » my guess is you my glasses probably immediately. immediately. immediately. » Yeah. » Yeah. » Yeah. » You know, trigger. » You know, trigger. » You know, trigger. » Speaking of those glasses, how are they » Speaking of those glasses, how are they » Speaking of those glasses, how are they real? real? real? » Yeah. » Yeah. » Yeah. » And how like they seem like uh are they » And how like they seem like uh are they » And how like they seem like uh are they like custom? like custom? like custom? » No. So, they these come from Specs. » No. So, they these come from Specs. » No. So, they these come from Specs. » Okay. » Okay. » Okay. » Right. And I was trying to find » Right. And I was trying to find » Right. And I was trying to find something red to to match my brand. And something red to to match my brand. And something red to to match my brand. And then I went to specs and I found out now then I went to specs and I found out now then I went to specs and I found out now if you're watching this episode, you if you're watching this episode, you if you're watching this episode, you cannot go buy my glasses. Nobody owns cannot go buy my glasses. Nobody owns cannot go buy my glasses. Nobody owns these. I will go have another pair made these. I will go have another pair made these. I will go have another pair made somewhere where But anyhow, they had somewhere where But anyhow, they had somewhere where But anyhow, they had like uh um these look like uh Vans. like uh um these look like uh Vans. like uh um these look like uh Vans. » Oh yeah, you're right. » Oh yeah, you're right. » Oh yeah, you're right. » This checkered. » This checkered. » This checkered. » Yeah. » Yeah. » Yeah. » And I showed my wife, I'm like, "Look at » And I showed my wife, I'm like, "Look at » And I showed my wife, I'm like, "Look at this." like this looks totally like me. this." like this looks totally like me. this." like this looks totally like me. » Yeah. » Yeah. » Yeah. » You know, '8s BMX/ skater kid, » You know, '8s BMX/ skater kid, » You know, '8s BMX/ skater kid, » right? » right? » right? » Um, » Um, » Um, » so anyhow, uh, so shout out to Specs, by » so anyhow, uh, so shout out to Specs, by » so anyhow, uh, so shout out to Specs, by the way. They're one of our sponsors for the way. They're one of our sponsors for the way. They're one of our sponsors for the American Dream Conference, and the American Dream Conference, and the American Dream Conference, and they're giving away two pairs of they're giving away two pairs of they're giving away two pairs of glasses. glasses. glasses. » Oh, nice. » Oh, nice. » Oh, nice. » And they're going to give away one red » And they're going to give away one red » And they're going to give away one red pair. pair. pair. » That's awesome. » That's awesome. » That's awesome. » Not these, a different » Not these, a different » Not these, a different » a different red pair. So, um, but, uh, » a different red pair. So, um, but, uh, » a different red pair. So, um, but, uh, but anyhow, I walked in. And so yeah, I but anyhow, I walked in. And so yeah, I but anyhow, I walked in. And so yeah, I walked in and this and I said, "You walked in and this and I said, "You walked in and this and I said, "You might know me, maybe not." She goes, might know me, maybe not." She goes, might know me, maybe not." She goes, "Oh, I know you." And I said, "Oh, okay, "Oh, I know you." And I said, "Oh, okay, "Oh, I know you." And I said, "Oh, okay, cool." And I said I said, "Uh, I can't." cool." And I said I said, "Uh, I can't." cool." And I said I said, "Uh, I can't." Yeah, that's what I said. I I said, Yeah, that's what I said. I I said, Yeah, that's what I said. I I said, "Well, give me some feedback." I said, "Well, give me some feedback." I said, "Well, give me some feedback." I said, "Sure." "Sure." "Sure." » And she said, » And she said, » And she said, » "Well, I have a lovehate relationship » "Well, I have a lovehate relationship » "Well, I have a lovehate relationship with your brand." with your brand." with your brand." » That's awesome. » That's awesome. » That's awesome. » So, I know. Oh, yeah. I know. You know, » So, I know. Oh, yeah. I know. You know, » So, I know. Oh, yeah. I know. You know, » well, it's sticky. Yeah, I think people » well, it's sticky. Yeah, I think people » well, it's sticky. Yeah, I think people get annoyed about sticky things, you get annoyed about sticky things, you get annoyed about sticky things, you know, and we talked I think we might know, and we talked I think we might know, and we talked I think we might have talked about it last time, but like have talked about it last time, but like have talked about it last time, but like Supercar Guys, you know, when they when Supercar Guys, you know, when they when Supercar Guys, you know, when they when they launched and their goal was to be they launched and their goal was to be they launched and their goal was to be the most annoying TV commercial and the most annoying TV commercial and the most annoying TV commercial and their marketing guy, that was his goal. their marketing guy, that was his goal. their marketing guy, that was his goal. His vision was to be the craziest, like His vision was to be the craziest, like His vision was to be the craziest, like it makes no sense. You know, he'd move it makes no sense. You know, he'd move it makes no sense. You know, he'd move around like a crazy person and like do around like a crazy person and like do around like a crazy person and like do this weird like worm thing and like come this weird like worm thing and like come this weird like worm thing and like come to the car and we have this and I mean to the car and we have this and I mean to the car and we have this and I mean it was like he's shaking his head. It it was like he's shaking his head. It it was like he's shaking his head. It was crazy. like it made no I they were was crazy. like it made no I they were was crazy. like it made no I they were awful and then like buying a car doesn't awful and then like buying a car doesn't awful and then like buying a car doesn't have to suck, you know, that's like have to suck, you know, that's like have to suck, you know, that's like stuck in all of our heads. And I met stuck in all of our heads. And I met stuck in all of our heads. And I met with that guy uh who unfortunately I with that guy uh who unfortunately I with that guy uh who unfortunately I think he's doing okay now. Kind of fell think he's doing okay now. Kind of fell think he's doing okay now. Kind of fell off the wagon and off the wagon and off the wagon and » it's a bad deal. Um, but I'm meeting » it's a bad deal. Um, but I'm meeting » it's a bad deal. Um, but I'm meeting with him and uh just like getting advice with him and uh just like getting advice with him and uh just like getting advice because I knew he ran a pretty big because I knew he ran a pretty big because I knew he ran a pretty big marketing conglomerate and it was very marketing conglomerate and it was very marketing conglomerate and it was very successful. And he took the idea from a successful. And he took the idea from a successful. And he took the idea from a European study. A company figured out European study. A company figured out European study. A company figured out that bad news travels faster than good that bad news travels faster than good that bad news travels faster than good news. news. news. » And I don't know if I've told you this » And I don't know if I've told you this » And I don't know if I've told you this before, but they basically just before, but they basically just before, but they basically just blew up and they just put out really blew up and they just put out really blew up and they just put out really terrible content that was just not good. terrible content that was just not good. terrible content that was just not good. So people would talk about them and then So people would talk about them and then So people would talk about them and then their business just starts exploding their business just starts exploding their business just starts exploding because bad news travels faster than because bad news travels faster than because bad news travels faster than good news, right? And so he's like, good news, right? And so he's like, good news, right? And so he's like, "We're just going to be the most "We're just going to be the most "We're just going to be the most annoying." And that those annoying." And that those annoying." And that those dealerships blew up like top of mind. dealerships blew up like top of mind. dealerships blew up like top of mind. Everybody knows. So So there's a Everybody knows. So So there's a Everybody knows. So So there's a balance, right? Be true to yourself. Are balance, right? Be true to yourself. Are balance, right? Be true to yourself. Are you are you genuinely just like being you are you genuinely just like being you are you genuinely just like being that or there's somewhere in between? that or there's somewhere in between? that or there's somewhere in between? But I think just that uh shock and awe But I think just that uh shock and awe But I think just that uh shock and awe being willing to and I think the younger being willing to and I think the younger being willing to and I think the younger generation appreciates that. Yeah. Well, generation appreciates that. Yeah. Well, generation appreciates that. Yeah. Well, and I and I knew I I um so I knew I and I and I knew I I um so I knew I and I and I knew I I um so I knew I wasn't going to make everyone happy. I wasn't going to make everyone happy. I wasn't going to make everyone happy. I decided I don't care. That's cuz that's decided I don't care. That's cuz that's decided I don't care. That's cuz that's the way I am. the way I am. the way I am. » Sure. » Sure. » Sure. » Uh there's a reason there's a punk right » Uh there's a reason there's a punk right » Uh there's a reason there's a punk right » in the name there. » in the name there. » in the name there. » Um don't care. Uh and I'm not after 100% » Um don't care. Uh and I'm not after 100% » Um don't care. Uh and I'm not after 100% of the market. I'm after a percentage of of the market. I'm after a percentage of of the market. I'm after a percentage of the market. And so now, now more than the market. And so now, now more than the market. And so now, now more than ever, we're really starting to realize ever, we're really starting to realize ever, we're really starting to realize that, you know what, like our perfect that, you know what, like our perfect that, you know what, like our perfect avatar client is uh Gen Z avatar client is uh Gen Z avatar client is uh Gen Z » firsttime home buyers. » firsttime home buyers. » firsttime home buyers. » Yeah. » Yeah. » Yeah. » Who want the education. They don't want » Who want the education. They don't want » Who want the education. They don't want to be sold. They don't salespeople are to be sold. They don't salespeople are to be sold. They don't salespeople are » Yeah. » Yeah. » Yeah. » You know, check a check off of their, » You know, check a check off of their, » You know, check a check off of their, you know, list of items they want. Um so you know, list of items they want. Um so you know, list of items they want. Um so they want the education and we're they want the education and we're they want the education and we're all about that, you know. I mean that's all about that, you know. I mean that's all about that, you know. I mean that's what Mortgage Punk is is just a it's a what Mortgage Punk is is just a it's a what Mortgage Punk is is just a it's a marketing education platform. marketing education platform. marketing education platform. » Yeah. » Yeah. » Yeah. » So um and not a bank. I actually work » So um and not a bank. I actually work » So um and not a bank. I actually work for a bank. Mortgage Punk is not a bank. for a bank. Mortgage Punk is not a bank. for a bank. Mortgage Punk is not a bank. We have no money like that. We have no money like that. We have no money like that. » Yeah. » Yeah. » Yeah. » I but I work for a bank called » I but I work for a bank called » I but I work for a bank called Neighborhood Loans. I'm a branch manager Neighborhood Loans. I'm a branch manager Neighborhood Loans. I'm a branch manager and a licensed loan officer. Uh so um so and a licensed loan officer. Uh so um so and a licensed loan officer. Uh so um so we knew we would attract only a certain we knew we would attract only a certain we knew we would attract only a certain crowd. So, we're really starting to crowd. So, we're really starting to crowd. So, we're really starting to learn Gen Z first-time home buyers and learn Gen Z first-time home buyers and learn Gen Z first-time home buyers and then like your then like your then like your late30s, 40year-olds that are on their late30s, 40year-olds that are on their late30s, 40year-olds that are on their second home. So, they're move up home second home. So, they're move up home second home. So, they're move up home buyers, right? They have already been buyers, right? They have already been buyers, right? They have already been first-time home buyers now. first-time home buyers now. first-time home buyers now. » They're having families. Their family's » They're having families. Their family's » They're having families. Their family's expanding. They're getting bigger. expanding. They're getting bigger. expanding. They're getting bigger. They're making more money in their jobs. They're making more money in their jobs. They're making more money in their jobs. So, they're on the way to their next, So, they're on the way to their next, So, they're on the way to their next, you know, you know, you know, » next home purchase or whatever. That » next home purchase or whatever. That » next home purchase or whatever. That demographic is really ideally the demographic is really ideally the demographic is really ideally the mortgage punk. mortgage punk. mortgage punk. » Yeah. audience. » Yeah. audience. » Yeah. audience. And you know what? I haven't found one And you know what? I haven't found one And you know what? I haven't found one of them yet, Sam, of them yet, Sam, of them yet, Sam, » that cares or gives two rips. Yeah. » that cares or gives two rips. Yeah. » that cares or gives two rips. Yeah. » In fact, they think the opposite. They » In fact, they think the opposite. They » In fact, they think the opposite. They most of them. most of them. most of them. » Yeah. » Yeah. » Yeah. » I find love the story. Connect relate. » I find love the story. Connect relate. » I find love the story. Connect relate. » Well, yeah. It's a daunting. It's just a » Well, yeah. It's a daunting. It's just a » Well, yeah. It's a daunting. It's just a terrible thing. Right. At the end of the terrible thing. Right. At the end of the terrible thing. Right. At the end of the day, there's nothing fun about day, there's nothing fun about day, there's nothing fun about » going and getting a mortgage and » going and getting a mortgage and » going and getting a mortgage and banking. Like, it's not. So yeah, if you banking. Like, it's not. So yeah, if you banking. Like, it's not. So yeah, if you can add any flare to a old archaic can add any flare to a old archaic can add any flare to a old archaic system that is just you dread it and if system that is just you dread it and if system that is just you dread it and if you can I mean in the details talk about you can I mean in the details talk about you can I mean in the details talk about that. Have you found any innovation or that. Have you found any innovation or that. Have you found any innovation or disruption on just like making that disruption on just like making that disruption on just like making that experience maybe a little more experience maybe a little more experience maybe a little more enjoyable? enjoyable? enjoyable? » Yeah, I think that uh so we have we have » Yeah, I think that uh so we have we have » Yeah, I think that uh so we have we have this um we have this process we call our this um we have this process we call our this um we have this process we call our mortgage process the suck dashless. mortgage process the suck dashless. mortgage process the suck dashless. Yeah. Yeah. Yeah. » So, suck hyphen less. Suckless mortgage » So, suck hyphen less. Suckless mortgage » So, suck hyphen less. Suckless mortgage process. Um, maybe AI will take the process. Um, maybe AI will take the process. Um, maybe AI will take the hyphen away one day. hyphen away one day. hyphen away one day. » Sure. » Sure. » Sure. » We'll see. Probably it will, but might » We'll see. Probably it will, but might » We'll see. Probably it will, but might be another 5 to 10 years. For right now, be another 5 to 10 years. For right now, be another 5 to 10 years. For right now, it just sucks. it just sucks. it just sucks. » Sure. » Sure. » Sure. » And so, I think people like the honesty. » And so, I think people like the honesty. » And so, I think people like the honesty. Yeah. Yeah. Yeah. » And the authenticity about it. Um, and » And the authenticity about it. Um, and » And the authenticity about it. Um, and we're also very relational. So, what and we're also very relational. So, what and we're also very relational. So, what I'm not just trying to build I'm not just trying to build I'm not just trying to build a brand that gets a lot of attention a brand that gets a lot of attention a brand that gets a lot of attention like my wife said, this brand like my wife said, this brand like my wife said, this brand just allows me to be me. Like just allows me to be me. Like just allows me to be me. Like » I like rock. I'm a rock fan. » I like rock. I'm a rock fan. » I like rock. I'm a rock fan. » You know, it's my favorite genre of » You know, it's my favorite genre of » You know, it's my favorite genre of music. I like all kinds of music. I was music. I like all kinds of music. I was music. I like all kinds of music. I was listening to country the other day. My listening to country the other day. My listening to country the other day. My daughter was like, "Dad, daughter was like, "Dad, daughter was like, "Dad, I I'm like, "No, there's some good I I'm like, "No, there's some good I I'm like, "No, there's some good country songs. I'm telling you, they're country songs. I'm telling you, they're country songs. I'm telling you, they're great." Um, but rock is definitely my my great." Um, but rock is definitely my my great." Um, but rock is definitely my my my favorite go-to. Um, I grew up as a in my favorite go-to. Um, I grew up as a in my favorite go-to. Um, I grew up as a in the 80s. Uh, BMX was my thing. I was the 80s. Uh, BMX was my thing. I was the 80s. Uh, BMX was my thing. I was probably So, Happy Gilmore and the probably So, Happy Gilmore and the probably So, Happy Gilmore and the song Skater Boy by Averil Lavine are song Skater Boy by Averil Lavine are song Skater Boy by Averil Lavine are perfect descriptions of my life cuz that perfect descriptions of my life cuz that perfect descriptions of my life cuz that Skater Boy song was kind of I wasn't Skater Boy song was kind of I wasn't Skater Boy song was kind of I wasn't really popular, but I wasn't not really popular, but I wasn't not really popular, but I wasn't not popular. I liked probably what were popular. I liked probably what were popular. I liked probably what were geeky things back then. Riding my BMX geeky things back then. Riding my BMX geeky things back then. Riding my BMX bike, you know, and doing tricks bike, you know, and doing tricks bike, you know, and doing tricks » or skateboards. I mean, you're kind of » or skateboards. I mean, you're kind of » or skateboards. I mean, you're kind of on the Yeah. on the Yeah. on the Yeah. » You know, » You know, » You know, » on the outskirts a little bit. So, » on the outskirts a little bit. So, » on the outskirts a little bit. So, that's kind of who I I am and the that's kind of who I I am and the that's kind of who I I am and the things that I like. So, it just allows things that I like. So, it just allows things that I like. So, it just allows me me me » to do cool stuff that I like. » to do cool stuff that I like. » to do cool stuff that I like. » Yeah. It it gives you a an ability to » Yeah. It it gives you a an ability to » Yeah. It it gives you a an ability to put out content that fits your put out content that fits your put out content that fits your personality versus if you were suit and personality versus if you were suit and personality versus if you were suit and tie and tie and tie and » Yeah. a normal traditional brand. Yeah. » Yeah. a normal traditional brand. Yeah. » Yeah. a normal traditional brand. Yeah. You know, that's probably the suck for You know, that's probably the suck for You know, that's probably the suck for you. It's like that the pain of opening you. It's like that the pain of opening you. It's like that the pain of opening the phone, taking videoing that content. the phone, taking videoing that content. the phone, taking videoing that content. » Yeah. » Yeah. » Yeah. » Throttling your energy. Like just again, » Throttling your energy. Like just again, » Throttling your energy. Like just again, back to your point of not being back to your point of not being back to your point of not being authentic. authentic. authentic. » The name Mortgage Punk just allows you » The name Mortgage Punk just allows you » The name Mortgage Punk just allows you to just be. to just be. to just be. » So, well, so at the end of the day, so » So, well, so at the end of the day, so » So, well, so at the end of the day, so we are very relational business. were we are very relational business. were we are very relational business. were very um highly focused on white were very um highly focused on white were very um highly focused on white glove service. glove service. glove service. And at the end of the day, what my hope And at the end of the day, what my hope And at the end of the day, what my hope and my goal with the brand is is to and my goal with the brand is is to and my goal with the brand is is to literally create a community. Yeah. literally create a community. Yeah. literally create a community. Yeah. » Like a mortgage punk city. Punk city. » Like a mortgage punk city. Punk city. » Like a mortgage punk city. Punk city. » There you go. you know, um, and a » There you go. you know, um, and a » There you go. you know, um, and a whole community of people that, you whole community of people that, you whole community of people that, you know, um, love the brand, love that know, um, love the brand, love that know, um, love the brand, love that we're trying to make ordinary things fun we're trying to make ordinary things fun we're trying to make ordinary things fun and exciting. and exciting. and exciting. » Yeah. » Yeah. » Yeah. » And and, uh, and like better » And and, uh, and like better » And and, uh, and like better people's lives with it, you know, enrich people's lives with it, you know, enrich people's lives with it, you know, enrich their lives, make them more wealthy. their lives, make them more wealthy. their lives, make them more wealthy. » So, let's talk about the, uh, great » So, let's talk about the, uh, great » So, let's talk about the, uh, great segue into American Dream Conference. segue into American Dream Conference. segue into American Dream Conference. So, you can go to mortgagepunk.com So, you can go to mortgagepunk.com So, you can go to mortgagepunk.com and there's a link to it. Uh or you can and there's a link to it. Uh or you can and there's a link to it. Uh or you can go to mortgage punklive.com directly to go to mortgage punklive.com directly to go to mortgage punklive.com directly to it. Um that is on April 25th at the it. Um that is on April 25th at the it. Um that is on April 25th at the Hyatt Regency Hotel. Hyatt Regency Hotel. Hyatt Regency Hotel. » Two weeks. Two weeks. That's crazy. » Two weeks. Two weeks. That's crazy. » Two weeks. Two weeks. That's crazy. » Two weeks, Sam. » Two weeks, Sam. » Two weeks, Sam. » Two weeks away. Uh still can buy » Two weeks away. Uh still can buy » Two weeks away. Uh still can buy tickets. tickets. tickets. » Still can buy tickets » Still can buy tickets » Still can buy tickets » on the on the site. And yeah, tell us » on the on the site. And yeah, tell us » on the on the site. And yeah, tell us about it. about it. about it. » Mortgage Punklive.com. » Mortgage Punklive.com. » Mortgage Punklive.com. So, um So, um So, um » Jaylen Johnson's gonna be there. » Jaylen Johnson's gonna be there. » Jaylen Johnson's gonna be there. » He's going to be there. Listen, we've » He's going to be there. Listen, we've » He's going to be there. Listen, we've got Sam, I was telling my BNI group this got Sam, I was telling my BNI group this got Sam, I was telling my BNI group this yesterday, like we have the best of yesterday, like we have the best of yesterday, like we have the best of Witchah's talent that really there is at Witchah's talent that really there is at Witchah's talent that really there is at the conference. So now all we need the conference. So now all we need the conference. So now all we need all of you watchers to do, get out and all of you watchers to do, get out and all of you watchers to do, get out and buy tickets. buy tickets. buy tickets. » Sure. because the stage is going to be » Sure. because the stage is going to be » Sure. because the stage is going to be set and it's going to be loaded with set and it's going to be loaded with set and it's going to be loaded with value and just I mean like I said the value and just I mean like I said the value and just I mean like I said the best W which all has to offer in terms best W which all has to offer in terms best W which all has to offer in terms of talent um uh expertise you know of talent um uh expertise you know of talent um uh expertise you know top-notch professionals uh that are top-notch professionals uh that are top-notch professionals uh that are going to be involved with the conference going to be involved with the conference going to be involved with the conference but so when we came up so let me go but so when we came up so let me go but so when we came up so let me go back to the day that shout out to back to the day that shout out to back to the day that shout out to you Seth by the way I don't I feel like you Seth by the way I don't I feel like you Seth by the way I don't I feel like I don't get enough opportunities to to I don't get enough opportunities to to I don't get enough opportunities to to say thank you to Seth because if it say thank you to Seth because if it say thank you to Seth because if it wasn't for Seth would not have Mortgage wasn't for Seth would not have Mortgage wasn't for Seth would not have Mortgage Punk. Punk. Punk. » That's awesome. » That's awesome. » That's awesome. » Cuz that dude » Cuz that dude » Cuz that dude » Yeah. » Yeah. » Yeah. » accidentally coined the brand. coined the brand. » Awesome. » Awesome. » Awesome. » Um and so the day he said the day that » Um and so the day he said the day that » Um and so the day he said the day that happened, I like ran home to my that happened, I like ran home to my that happened, I like ran home to my wife and I'm like, "You got to listen to wife and I'm like, "You got to listen to wife and I'm like, "You got to listen to this. This is crazy." And it's I know this. This is crazy." And it's I know this. This is crazy." And it's I know it's a crazy idea, but here's what it's a crazy idea, but here's what it's a crazy idea, but here's what happened. and I told her and like happened. and I told her and like happened. and I told her and like and this was this was three uh 3 and a and this was this was three uh 3 and a and this was this was three uh 3 and a half so 2021. Well, I mean we're almost half so 2021. Well, I mean we're almost half so 2021. Well, I mean we're almost rolling over four years ago that we rolling over four years ago that we rolling over four years ago that we launched Mortgage Punk. And so that day launched Mortgage Punk. And so that day launched Mortgage Punk. And so that day that Seth came up with those two that Seth came up with those two that Seth came up with those two words in the same sentence, I went home. words in the same sentence, I went home. words in the same sentence, I went home. I told my wife, I said, "Kesha, like I I told my wife, I said, "Kesha, like I I told my wife, I said, "Kesha, like I think I can take like talents that we've think I can take like talents that we've think I can take like talents that we've had to hang up in the closet back out had to hang up in the closet back out had to hang up in the closet back out like conferences like conferences like conferences » and big events and artists, you know » and big events and artists, you know » and big events and artists, you know what I mean? Uh, and entertainment and what I mean? Uh, and entertainment and what I mean? Uh, and entertainment and um and like throw it into the housing um and like throw it into the housing um and like throw it into the housing industry." industry." industry." » Yeah. » Yeah. » Yeah. » Because there's nothing in it like that. » Because there's nothing in it like that. » Because there's nothing in it like that. Nothing there, you know. And so, so the Nothing there, you know. And so, so the Nothing there, you know. And so, so the day that we coined that term was day that we coined that term was day that we coined that term was the same day that I had this vision in the same day that I had this vision in the same day that I had this vision in my mind. I don't know when this is going my mind. I don't know when this is going my mind. I don't know when this is going to happen, but I'm going to take this to happen, but I'm going to take this to happen, but I'm going to take this brand and I'm going to turn it into a brand and I'm going to turn it into a brand and I'm going to turn it into a conference and I'm going to bring, you conference and I'm going to bring, you conference and I'm going to bring, you know, celebrities out. I'm going to know, celebrities out. I'm going to know, celebrities out. I'm going to bring bigname artists out and I'm going bring bigname artists out and I'm going bring bigname artists out and I'm going to make it a rock show. to make it a rock show. to make it a rock show. » Yeah. » Yeah. » Yeah. » Might have some BMX bikes » Might have some BMX bikes » Might have some BMX bikes » then. Maybe. Yeah. » then. Maybe. Yeah. » then. Maybe. Yeah. » And some skateboard ramps. Be like Vans » And some skateboard ramps. Be like Vans » And some skateboard ramps. Be like Vans Warp Tour, man. Warp Tour, man. Warp Tour, man. for the housing industry. The warped for the housing industry. The warped for the housing industry. The warped tour. Maybe I can get Vans to be a tour. Maybe I can get Vans to be a tour. Maybe I can get Vans to be a sponsor for that. sponsor for that. sponsor for that. » Hey, you guys want something out of the » Hey, you guys want something out of the » Hey, you guys want something out of the box, man? box, man? box, man? » So, um, so that was the goal. And so I » So, um, so that was the goal. And so I » So, um, so that was the goal. And so I had literally I mean I had um I had a had literally I mean I had um I had a had literally I mean I had um I had a graphic designer make me a vision board graphic designer make me a vision board graphic designer make me a vision board back then. back then. back then. » Okay. And on the on the front it was » Okay. And on the on the front it was » Okay. And on the on the front it was just like this graphic image and it was just like this graphic image and it was just like this graphic image and it was in trust arena with blink 182 jelly roll in trust arena with blink 182 jelly roll in trust arena with blink 182 jelly roll chip and Joanna Gains chip and Joanna Gains chip and Joanna Gains » and like Robert Kiyosaki. » and like Robert Kiyosaki. » and like Robert Kiyosaki. » Oh wow. you know, finance, real estate, » Oh wow. you know, finance, real estate, » Oh wow. you know, finance, real estate, wealth, you know, and then all wealth, you know, and then all wealth, you know, and then all these, you know, amazing artists to turn these, you know, amazing artists to turn these, you know, amazing artists to turn it into, you know, something with fire it into, you know, something with fire it into, you know, something with fire blowing up off the stage. blowing up off the stage. blowing up off the stage. » And so, um, so I've had that. I've » And so, um, so I've had that. I've » And so, um, so I've had that. I've looked at it uh you know I even get up looked at it uh you know I even get up looked at it uh you know I even get up in the morning and I've got like a in the morning and I've got like a in the morning and I've got like a series of just goals that I you series of just goals that I you series of just goals that I you know recite to myself. These are my know recite to myself. These are my know recite to myself. These are my goals. This is my vision. This is where goals. This is my vision. This is where goals. This is my vision. This is where I'm going. This is what I'm going to do. I'm going. This is what I'm going to do. I'm going. This is what I'm going to do. You know You know You know » and so I've been I've been reciting that » and so I've been I've been reciting that » and so I've been I've been reciting that now for years. But I've taken time now for years. But I've taken time now for years. But I've taken time uh since then to really try to build out uh since then to really try to build out uh since then to really try to build out a team that can deliver the white glove a team that can deliver the white glove a team that can deliver the white glove service so that we're closing our loans service so that we're closing our loans service so that we're closing our loans without skipping a beat and people are I without skipping a beat and people are I without skipping a beat and people are I we're making raving fans out of people we're making raving fans out of people we're making raving fans out of people because our brand, because our brand, because our brand, » you know, automatically suggests that if » you know, automatically suggests that if » you know, automatically suggests that if we don't have fans, we don't have fans, we don't have fans, » the brand collapses. » the brand collapses. » the brand collapses. » Sure. » Sure. » Sure. » And so » And so » And so » makes sense. So I've been focused on our » makes sense. So I've been focused on our » makes sense. So I've been focused on our lending team and our staff for the last lending team and our staff for the last lending team and our staff for the last three and a half years. So finally last three and a half years. So finally last three and a half years. So finally last year I I uh I shared with my team I said year I I uh I shared with my team I said year I I uh I shared with my team I said hey » if I if we don't do this conference at » if I if we don't do this conference at » if I if we don't do this conference at some level may it's it maybe not going some level may it's it maybe not going some level may it's it maybe not going to be the in trust arena deal. to be the in trust arena deal. to be the in trust arena deal. » I may not be able to afford Jelly Roll. » I may not be able to afford Jelly Roll. » I may not be able to afford Jelly Roll. Um and it was funny because a really Um and it was funny because a really Um and it was funny because a really good friend of mine who sells executive good friend of mine who sells executive good friend of mine who sells executive jets just sold a jet last year to Jelly jets just sold a jet last year to Jelly jets just sold a jet last year to Jelly Roll. Roll. Roll. » Oh my gosh. and Jelly Roll's manager let » Oh my gosh. and Jelly Roll's manager let » Oh my gosh. and Jelly Roll's manager let him and his wife that are really good him and his wife that are really good him and his wife that are really good friends of our family stay at his like friends of our family stay at his like friends of our family stay at his like $3 million condo in Cayman Islands or $3 million condo in Cayman Islands or $3 million condo in Cayman Islands or something like that. something like that. something like that. » And I'm like, "Dude, you've got to reach » And I'm like, "Dude, you've got to reach » And I'm like, "Dude, you've got to reach out to Jelly Girl for me, man." out to Jelly Girl for me, man." out to Jelly Girl for me, man." » He's like, "Well, do you got the deposit » He's like, "Well, do you got the deposit » He's like, "Well, do you got the deposit » cuz he's going to even if he agreed to » cuz he's going to even if he agreed to » cuz he's going to even if he agreed to it?" it?" it?" » Yeah. » Yeah. » Yeah. » You're going to have to I'm like, "No, » You're going to have to I'm like, "No, » You're going to have to I'm like, "No, not yet. not yet. not yet. » Not yet." » Not yet." » Not yet." » So, um, so we decided, you know what? » So, um, so we decided, you know what? » So, um, so we decided, you know what? We're going to have to do this at some We're going to have to do this at some We're going to have to do this at some level. So, even if it's on a local level. So, even if it's on a local level. So, even if it's on a local level, level, level, » doesn't matter. We just start it » doesn't matter. We just start it » doesn't matter. We just start it wherever it starts. however big we can wherever it starts. however big we can wherever it starts. however big we can get it and then we'll just scale it from get it and then we'll just scale it from get it and then we'll just scale it from there. So, um, so yeah, two weeks from there. So, um, so yeah, two weeks from there. So, um, so yeah, two weeks from now on April 25th, we have the very now on April 25th, we have the very now on April 25th, we have the very first American Dream Home Buying first American Dream Home Buying first American Dream Home Buying Conference. And even though it says home Conference. And even though it says home Conference. And even though it says home buying in the name, it's not. This buying in the name, it's not. This buying in the name, it's not. This conference is for everyone in the game conference is for everyone in the game conference is for everyone in the game of wealth, personal finance, and home of wealth, personal finance, and home of wealth, personal finance, and home ownership. The only reason home ownership. The only reason home ownership. The only reason home ownership's at the center of it is ownership's at the center of it is ownership's at the center of it is because most Americans statistically because most Americans statistically because most Americans statistically build the majority of their wealth build the majority of their wealth build the majority of their wealth through home ownership. through home ownership. through home ownership. » Yeah. » Yeah. » Yeah. » So that's the number one highway, number » So that's the number one highway, number » So that's the number one highway, number one vehicle. one vehicle. one vehicle. » Yeah. » Yeah. » Yeah. » That most ordinary everyday average » That most ordinary everyday average » That most ordinary everyday average Americans build and accumulate wealth Americans build and accumulate wealth Americans build and accumulate wealth through. through. through. » So » So » So » makes sense. » makes sense. » makes sense. » So um but there will be uh there'll be » So um but there will be uh there'll be » So um but there will be uh there'll be some financial planners there talking some financial planners there talking some financial planners there talking about investing in the stock market. about investing in the stock market. about investing in the stock market. There will be tax strategists there, There will be tax strategists there, There will be tax strategists there, CPAs, real estate agents, top producers, CPAs, real estate agents, top producers, CPAs, real estate agents, top producers, um keynote speakers, uh and then in in um keynote speakers, uh and then in in um keynote speakers, uh and then in in the whole day, it's an all day the whole day, it's an all day the whole day, it's an all day conference, all day Saturday, doors open conference, all day Saturday, doors open conference, all day Saturday, doors open at 9:00, registration's at 9:00. Um and at 9:00, registration's at 9:00. Um and at 9:00, registration's at 9:00. Um and I've got Jaylen Johnson, who almost won I've got Jaylen Johnson, who almost won I've got Jaylen Johnson, who almost won The Voice. He came in second place on The Voice. He came in second place on The Voice. He came in second place on The Voice last year. He's actually The Voice last year. He's actually The Voice last year. He's actually local. He's from Derby, Kansas. local. He's from Derby, Kansas. local. He's from Derby, Kansas. » Oh, I didn't know that. » Oh, I didn't know that. » Oh, I didn't know that. » Um that's cool. » Um that's cool. » Um that's cool. » So, uh he's going to be performing. And » So, uh he's going to be performing. And » So, uh he's going to be performing. And then I've got another local artist then I've got another local artist then I've got another local artist that's really good and he's from that's really good and he's from that's really good and he's from Derby and those two know each other. Derby and those two know each other. Derby and those two know each other. » That's crazy. » That's crazy. » That's crazy. » Really well. Um and so both of them and » Really well. Um and so both of them and » Really well. Um and so both of them and their bands are going to be there their bands are going to be there their bands are going to be there performing. My daughter Elise who's the performing. My daughter Elise who's the performing. My daughter Elise who's the she so far she's the artist singer she so far she's the artist singer she so far she's the artist singer songwriter written like 50 songs. songwriter written like 50 songs. songwriter written like 50 songs. They're good. They're good. They're good. » Like and Kesha's like » Like and Kesha's like » Like and Kesha's like » we got to get her like we know we know » we got to get her like we know we know » we got to get her like we know we know this stuff like she has to do this. this stuff like she has to do this. this stuff like she has to do this. » Yeah. you know, and so » Yeah. you know, and so » Yeah. you know, and so » is she gonna be performing? Oh, dude, » is she gonna be performing? Oh, dude, » is she gonna be performing? Oh, dude, that's awesome. that's awesome. that's awesome. » She's coming from Denver because that's » She's coming from Denver because that's » She's coming from Denver because that's where she's at. You know, she's in in where she's at. You know, she's in in where she's at. You know, she's in in college right now in Denver. So, I'm college right now in Denver. So, I'm college right now in Denver. So, I'm bringing her in town and she's going to bringing her in town and she's going to bringing her in town and she's going to perform at least one song. perform at least one song. perform at least one song. » Um, so there will be literally artist » Um, so there will be literally artist » Um, so there will be literally artist performances. You'll hear a keynote performances. You'll hear a keynote performances. You'll hear a keynote speaker on the housing market and speaker on the housing market and speaker on the housing market and economics and then like a panel economics and then like a panel economics and then like a panel discussion on is housing attainable discussion on is housing attainable discussion on is housing attainable anymore and then an artist come out and anymore and then an artist come out and anymore and then an artist come out and perform. And perform. And perform. And » it's fascinating. And and here's the » it's fascinating. And and here's the » it's fascinating. And and here's the even funner part, like I got this guy um even funner part, like I got this guy um even funner part, like I got this guy um this uh a friend of mine, Robert Feny, this uh a friend of mine, Robert Feny, this uh a friend of mine, Robert Feny, he's a CEO of a startup company um he's a CEO of a startup company um he's a CEO of a startup company um called uh Knowledge as a um Robert, I'm called uh Knowledge as a um Robert, I'm called uh Knowledge as a um Robert, I'm sorry. You're going to kick my butt. sorry. You're going to kick my butt. sorry. You're going to kick my butt. Knowledge as a uh Ringarang is the name Knowledge as a uh Ringarang is the name Knowledge as a uh Ringarang is the name of their software, but I I always the of their software, but I I always the of their software, but I I always the name of the company name of the company name of the company » service. » service. » service. » Service knowledge as a service. That's » Service knowledge as a service. That's » Service knowledge as a service. That's it. it. it. » So anyhow, Robert, you're awesome. He's » So anyhow, Robert, you're awesome. He's » So anyhow, Robert, you're awesome. He's been a huge supporter of the American been a huge supporter of the American been a huge supporter of the American Dream Conference. Um and so um he's Dream Conference. Um and so um he's Dream Conference. Um and so um he's going to be one of the speakers. going to be one of the speakers. going to be one of the speakers. » Okay. Yeah. Who are the three keynote » Okay. Yeah. Who are the three keynote » Okay. Yeah. Who are the three keynote speakers? speakers? speakers? » Well, me. » Well, me. » Well, me. » Yeah. » Yeah. » Yeah. » Robert, and then let me tell you what » Robert, and then let me tell you what » Robert, and then let me tell you what just happened yesterday that we'll see just happened yesterday that we'll see just happened yesterday that we'll see what we'll see how it develops. But um what we'll see how it develops. But um what we'll see how it develops. But um uh where was I going with that? Oh, so uh where was I going with that? Oh, so uh where was I going with that? Oh, so Robert says, "Hey, Chris, I was at this Robert says, "Hey, Chris, I was at this Robert says, "Hey, Chris, I was at this party thing and there was this young kid party thing and there was this young kid party thing and there was this young kid that was shredding on a guitar and just that was shredding on a guitar and just that was shredding on a guitar and just attracted all these people around." And attracted all these people around." And attracted all these people around." And I mean, he was tearing it up and I'm I mean, he was tearing it up and I'm I mean, he was tearing it up and I'm like, I want his number because I want like, I want his number because I want like, I want his number because I want to open the American Dream Conference to open the American Dream Conference to open the American Dream Conference with a shredding guitar solo, man. with a shredding guitar solo, man. with a shredding guitar solo, man. That's it. You're here to learn about That's it. You're here to learn about That's it. You're here to learn about homes. Let's go. you know, and uh and I homes. Let's go. you know, and uh and I homes. Let's go. you know, and uh and I got a hold of him. So, he's working on got a hold of him. So, he's working on got a hold of him. So, he's working on » an introduction that I had in mind for » an introduction that I had in mind for » an introduction that I had in mind for the American Dream Conference. Um just the American Dream Conference. Um just the American Dream Conference. Um just center stage, one guitar soloist and center stage, one guitar soloist and center stage, one guitar soloist and » tearing it up. » tearing it up. » tearing it up. » So, um but I don't So, let me tell you » So, um but I don't So, let me tell you » So, um but I don't So, let me tell you how this other uh keynote speaker thing how this other uh keynote speaker thing how this other uh keynote speaker thing has developed. So, I put out a post not has developed. So, I put out a post not has developed. So, I put out a post not too long ago asking if anyone knew Chip too long ago asking if anyone knew Chip too long ago asking if anyone knew Chip and Joanna Gaines because Joanna Gains and Joanna Gaines because Joanna Gains and Joanna Gaines because Joanna Gains is from I mean she grew up four miles is from I mean she grew up four miles is from I mean she grew up four miles from my house. from my house. from my house. » Okay. » Okay. » Okay. » Yeah. She in Rose Hill, Kansas. » Yeah. She in Rose Hill, Kansas. » Yeah. She in Rose Hill, Kansas. » So, I put a post out. Well, I had a » So, I put a post out. Well, I had a » So, I put a post out. Well, I had a friend call me and say, "Hey, I saw your friend call me and say, "Hey, I saw your friend call me and say, "Hey, I saw your post." I'm like, "Okay, great." But I post." I'm like, "Okay, great." But I post." I'm like, "Okay, great." But I wasn't thinking he had any ties to Chip wasn't thinking he had any ties to Chip wasn't thinking he had any ties to Chip and Joanna because it's someone I know, and Joanna because it's someone I know, and Joanna because it's someone I know, you know. you know. you know. » And he goes, "Well, I don't know them » And he goes, "Well, I don't know them » And he goes, "Well, I don't know them personally, but I know the producer of personally, but I know the producer of personally, but I know the producer of the HGTV show Extreme Home Makeover." the HGTV show Extreme Home Makeover." the HGTV show Extreme Home Makeover." like the Move That Bus show. like the Move That Bus show. like the Move That Bus show. » Yeah. » Yeah. » Yeah. » So, he's like, "I already have a call » So, he's like, "I already have a call » So, he's like, "I already have a call set up with you and my friend Dustin, set up with you and my friend Dustin, set up with you and my friend Dustin, who's the producer of that show who's the producer of that show who's the producer of that show » and he knows Chip and Joanna." » and he knows Chip and Joanna." » and he knows Chip and Joanna." » Okay. » Okay. » Okay. » Well, » Well, » Well, » wow. » wow. » wow. » Um, so I got on a call with this guy and » Um, so I got on a call with this guy and » Um, so I got on a call with this guy and he did reach out to Chip and Joanna's he did reach out to Chip and Joanna's he did reach out to Chip and Joanna's manager for me. manager for me. manager for me. » Um, so I've got a little bit of an » Um, so I've got a little bit of an » Um, so I've got a little bit of an inroad there for hopefully the inroad there for hopefully the inroad there for hopefully the future. future. future. » Sure. They're expensive and out of my » Sure. They're expensive and out of my » Sure. They're expensive and out of my first conference budget. Yeah. first conference budget. Yeah. first conference budget. Yeah. » But for the future interest arena, I » But for the future interest arena, I » But for the future interest arena, I don't know. It might happen. don't know. It might happen. don't know. It might happen. » Um so, um but he in the meantime, he » Um so, um but he in the meantime, he » Um so, um but he in the meantime, he said, "I have there's there's two other said, "I have there's there's two other said, "I have there's there's two other people that have HGTV shows and people that have HGTV shows and people that have HGTV shows and honestly, I think they would be an even honestly, I think they would be an even honestly, I think they would be an even better fit because they're dynamic and better fit because they're dynamic and better fit because they're dynamic and they're very entertaining." Got it. they're very entertaining." Got it. they're very entertaining." Got it. » And you would probably be more likely to » And you would probably be more likely to » And you would probably be more likely to want to hear a keynote address from want to hear a keynote address from want to hear a keynote address from them. them. them. » Interesting. So he introduces me to » Interesting. So he introduces me to » Interesting. So he introduces me to them. They were willing. They have a them. They were willing. They have a them. They were willing. They have a conflicting date on the 25th and they conflicting date on the 25th and they conflicting date on the 25th and they literally took out their contract to see literally took out their contract to see literally took out their contract to see if they could break the engagement with if they could break the engagement with if they could break the engagement with HGTV. Come do this. HGTV. Come do this. HGTV. Come do this. » Wow. » Wow. » Wow. » Because they love the idea. » Because they love the idea. » Because they love the idea. » Cool. » Cool. » Cool. » But I can't afford them. » But I can't afford them. » But I can't afford them. » Yeah. » Yeah. » Yeah. » So they threw out they threw out the » So they threw out they threw out the » So they threw out they threw out the cost and I'm like, "Guys, I'm going to cost and I'm like, "Guys, I'm going to cost and I'm like, "Guys, I'm going to have to the next year." have to the next year." have to the next year." » Yeah. » Yeah. » Yeah. » I think once we get this conference » I think once we get this conference » I think once we get this conference launched, launched, launched, » it's a great connection. » it's a great connection. » it's a great connection. » We'll be able to make it bigger. Yeah. » We'll be able to make it bigger. Yeah. » We'll be able to make it bigger. Yeah. So, in the meantime, I just literally, So, in the meantime, I just literally, So, in the meantime, I just literally, let me tell you something crazy that let me tell you something crazy that let me tell you something crazy that just happened this week. Um, so I follow just happened this week. Um, so I follow just happened this week. Um, so I follow this girl on social media who's got a this girl on social media who's got a this girl on social media who's got a ton of followers and she talks a lot ton of followers and she talks a lot ton of followers and she talks a lot about wealth and personal finance and about wealth and personal finance and about wealth and personal finance and real estate and just all the things that real estate and just all the things that real estate and just all the things that the conference is going to be centered the conference is going to be centered the conference is going to be centered on. And so, I just I just messaged her on. And so, I just I just messaged her on. And so, I just I just messaged her on Instagram and said, "Hey, long shot. on Instagram and said, "Hey, long shot. on Instagram and said, "Hey, long shot. My name's Chris. You don't know me. I'm My name's Chris. You don't know me. I'm My name's Chris. You don't know me. I'm doing this. here's the conference. doing this. here's the conference. doing this. here's the conference. Anyway, at the ninth hour, you would Anyway, at the ninth hour, you would Anyway, at the ninth hour, you would come speak. come speak. come speak. So, she calls herself on her videos So, she calls herself on her videos So, she calls herself on her videos Robert Kiasaki's protege. Robert Kiasaki's protege. Robert Kiasaki's protege. » Oh, » Oh, » Oh, » and she's in a ton of videos with him. » and she's in a ton of videos with him. » and she's in a ton of videos with him. So, I'm like, well, clearly she knows So, I'm like, well, clearly she knows So, I'm like, well, clearly she knows him. him. him. » Yeah. » Yeah. » Yeah. » And so, um, I looked at her Instagram » And so, um, I looked at her Instagram » And so, um, I looked at her Instagram and it shows what city and state her and it shows what city and state her and it shows what city and state her business is located in. Well, my business is located in. Well, my business is located in. Well, my business coach was one of the top business coach was one of the top business coach was one of the top lenders and lending teams in Scottsdale. lenders and lending teams in Scottsdale. lenders and lending teams in Scottsdale. » Scottsdale. Okay. » Scottsdale. Okay. » Scottsdale. Okay. » And so I text my coach, my business » And so I text my coach, my business » And so I text my coach, my business coach, and I attached a screenshot and I coach, and I attached a screenshot and I coach, and I attached a screenshot and I said, "Do you know this girl?" And said, "Do you know this girl?" And said, "Do you know this girl?" And yesterday morning he texted me back and yesterday morning he texted me back and yesterday morning he texted me back and said, "Yes, said, "Yes, said, "Yes, what are you wanting to do here?" what are you wanting to do here?" what are you wanting to do here?" » Yeah. » Yeah. » Yeah. » And I said, "Seriously, Randall?" And so » And I said, "Seriously, Randall?" And so » And I said, "Seriously, Randall?" And so I said, so I told him and he knows about I said, so I told him and he knows about I said, so I told him and he knows about all the things that I I'm up to. and he all the things that I I'm up to. and he all the things that I I'm up to. and he said, "Well, we run in the same circle. said, "Well, we run in the same circle. said, "Well, we run in the same circle. I don't know her super well, but I don't know her super well, but I don't know her super well, but Greg, who's another coach, you know, Greg, who's another coach, you know, Greg, who's another coach, you know, within the organization I coach through, within the organization I coach through, within the organization I coach through, he knows her very well." he knows her very well." he knows her very well." » Okay. » Okay. » Okay. » And so, um, so I, funny enough, Greg's » And so, um, so I, funny enough, Greg's » And so, um, so I, funny enough, Greg's not my coach. I've never had him as a not my coach. I've never had him as a not my coach. I've never had him as a coach, but he did a semester review with coach, but he did a semester review with coach, but he did a semester review with me last week on Zoom. me last week on Zoom. me last week on Zoom. » Nice. » Nice. » Nice. » So, I just had talked to him. So my my » So, I just had talked to him. So my my » So, I just had talked to him. So my my coach Randle's like, "Greg's gonna call coach Randle's like, "Greg's gonna call coach Randle's like, "Greg's gonna call you." So Greg called me yesterday you." So Greg called me yesterday you." So Greg called me yesterday morning. I said, "How well do you know morning. I said, "How well do you know morning. I said, "How well do you know this girl?" He goes, "Well, she just this girl?" He goes, "Well, she just this girl?" He goes, "Well, she just sent me two loans." sent me two loans." sent me two loans." » So, you know, so he's like, "I I know » So, you know, so he's like, "I I know » So, you know, so he's like, "I I know her well. I'll just do a group text." her well. I'll just do a group text." her well. I'll just do a group text." » Cool. » Cool. » Cool. » So he group texted me with her » So he group texted me with her » So he group texted me with her yesterday. yesterday. yesterday. » Nice. » Nice. » Nice. » And she responded and said, "Let's set » And she responded and said, "Let's set » And she responded and said, "Let's set up a call." up a call." up a call." » Nice. That'd be awesome. » Nice. That'd be awesome. » Nice. That'd be awesome. » Robert Kiasaki's protege » Robert Kiasaki's protege » Robert Kiasaki's protege » could be the third. I love that. So, I'm » could be the third. I love that. So, I'm » could be the third. I love that. So, I'm telling you, this in trust arena thing, telling you, this in trust arena thing, telling you, this in trust arena thing, you know, with Chip and Joanna, Robert you know, with Chip and Joanna, Robert you know, with Chip and Joanna, Robert Kiyosaki, Jelly Roll, Skillet, you name Kiyosaki, Jelly Roll, Skillet, you name Kiyosaki, Jelly Roll, Skillet, you name it. it. it. » Talk about the giveaways like » Talk about the giveaways like » Talk about the giveaways like » uh Okay. Yeah. So, so one of the biggest » uh Okay. Yeah. So, so one of the biggest » uh Okay. Yeah. So, so one of the biggest attractions to the to the conference are attractions to the to the conference are attractions to the to the conference are the giveaways. the giveaways. the giveaways. » Um and so, uh we've got five sponsors » Um and so, uh we've got five sponsors » Um and so, uh we've got five sponsors that are giving away prizes to the tune that are giving away prizes to the tune that are giving away prizes to the tune of 20 to $25,000 in retail value. nearly of 20 to $25,000 in retail value. nearly of 20 to $25,000 in retail value. nearly 10 to 25,000 in that spectrum, but 10 to 25,000 in that spectrum, but 10 to 25,000 in that spectrum, but they're huge. So, Sherwin Williams is they're huge. So, Sherwin Williams is they're huge. So, Sherwin Williams is going to paint a house. These are door going to paint a house. These are door going to paint a house. These are door prizes that you could enter to win by prizes that you could enter to win by prizes that you could enter to win by registering, you know, at the conference registering, you know, at the conference registering, you know, at the conference 9:00 a.m. Saturday morning, the 25th, 9:00 a.m. Saturday morning, the 25th, 9:00 a.m. Saturday morning, the 25th, um, and buying a ticket. So, uh, Sher um, and buying a ticket. So, uh, Sher um, and buying a ticket. So, uh, Sher Williams is going to paint a house. Uh, Williams is going to paint a house. Uh, Williams is going to paint a house. Uh, MJB Heating and Cooling is giving away a MJB Heating and Cooling is giving away a MJB Heating and Cooling is giving away a brand new HVAC system. Those are brand new HVAC system. Those are brand new HVAC system. Those are normally about 20 grand to install and normally about 20 grand to install and normally about 20 grand to install and purchase. Um, we've got Quality Granite, purchase. Um, we've got Quality Granite, purchase. Um, we've got Quality Granite, uh, giving away a brand new kitchen uh, giving away a brand new kitchen uh, giving away a brand new kitchen remodel. remodel. remodel. » Again, 20 to $25,000 retail value. We've » Again, 20 to $25,000 retail value. We've » Again, 20 to $25,000 retail value. We've got, um, Keely Roofing, uh, giving away got, um, Keely Roofing, uh, giving away got, um, Keely Roofing, uh, giving away a brand new roof. a brand new roof. a brand new roof. » 15 to 20 grand or 15, same spectrum. And » 15 to 20 grand or 15, same spectrum. And » 15 to 20 grand or 15, same spectrum. And then my bank, Neighborhood Loans, is then my bank, Neighborhood Loans, is then my bank, Neighborhood Loans, is going to pay someone's next mortgage going to pay someone's next mortgage going to pay someone's next mortgage payment. payment. payment. » That's awesome. » That's awesome. » That's awesome. » So, five humongous door prizes. And then » So, five humongous door prizes. And then » So, five humongous door prizes. And then we've got the little prizes like Specs we've got the little prizes like Specs we've got the little prizes like Specs giving away some cool glasses and a red giving away some cool glasses and a red giving away some cool glasses and a red pair. So if you want to join the pair. So if you want to join the pair. So if you want to join the revolution, let's go. That's awesome. revolution, let's go. That's awesome. revolution, let's go. That's awesome. Get some red glasses. Get some red glasses. Get some red glasses. » Um » Um » Um » I thought you said they can't have your » I thought you said they can't have your » I thought you said they can't have your glasses. glasses. glasses. » Well, they can't. They can have » Well, they can't. They can have » Well, they can't. They can have different red glasses. So I when I did different red glasses. So I when I did different red glasses. So I when I did my BNI presentation last year, Sam, my my BNI presentation last year, Sam, my my BNI presentation last year, Sam, my team bought about 50 pairs of red Ray-B team bought about 50 pairs of red Ray-B team bought about 50 pairs of red Ray-B band looking sunglasses with mortgage band looking sunglasses with mortgage band looking sunglasses with mortgage punk on the sides of them. So, I got punk on the sides of them. So, I got punk on the sides of them. So, I got everyone in the chapter to throw on the everyone in the chapter to throw on the everyone in the chapter to throw on the red glasses and we we shot some social red glasses and we we shot some social red glasses and we we shot some social media content. media content. media content. » But, um, that's awesome. And and then » But, um, that's awesome. And and then » But, um, that's awesome. And and then we've got, um, Vortex air duct cleaning we've got, um, Vortex air duct cleaning we've got, um, Vortex air duct cleaning services. They're going to give away an services. They're going to give away an services. They're going to give away an air duct cleaning. That's 1,00 to,500 air duct cleaning. That's 1,00 to,500 air duct cleaning. That's 1,00 to,500 bucks. I mean, the specs giveaway is bucks. I mean, the specs giveaway is bucks. I mean, the specs giveaway is probably a,000 bucks. Glasses are not probably a,000 bucks. Glasses are not probably a,000 bucks. Glasses are not cheap, especially specs. They're cool. cheap, especially specs. They're cool. cheap, especially specs. They're cool. » Um, so that's another giveaway. Uh, » Um, so that's another giveaway. Uh, » Um, so that's another giveaway. Uh, smaller giveaway. We've got um Two Men smaller giveaway. We've got um Two Men smaller giveaway. We've got um Two Men in a Truck. in a Truck. in a Truck. » Oh yeah, » Oh yeah, » Oh yeah, » shout out to those guys. They're giving » shout out to those guys. They're giving » shout out to those guys. They're giving away a thousand dollar credit towards a away a thousand dollar credit towards a away a thousand dollar credit towards a move. move. move. » That's awesome. » That's awesome. » That's awesome. » And a general move is somewhere between » And a general move is somewhere between » And a general move is somewhere between a thousand $1,500 to hire a moving a thousand $1,500 to hire a moving a thousand $1,500 to hire a moving company. Um so you can win that small company. Um so you can win that small company. Um so you can win that small prize. Um I think there's two or three prize. Um I think there's two or three prize. Um I think there's two or three others, others, others, » but I can't think of them right now. » but I can't think of them right now. » but I can't think of them right now. » Yeah, that's awesome. » Yeah, that's awesome. » Yeah, that's awesome. » So tons of giveaways, Sam. » So tons of giveaways, Sam. » So tons of giveaways, Sam. » So you got to come to the American Dream » So you got to come to the American Dream » So you got to come to the American Dream Conference. If you are interested in Conference. If you are interested in Conference. If you are interested in home ownership or if you are a home ownership or if you are a home ownership or if you are a homeowner, you should all be at this homeowner, you should all be at this homeowner, you should all be at this conference because it's going to become conference because it's going to become conference because it's going to become the place like the central resource hub the place like the central resource hub the place like the central resource hub in hopefully cities across America in hopefully cities across America in hopefully cities across America » to go learn pick up learn what where » to go learn pick up learn what where » to go learn pick up learn what where what's your home's worth? Like where's what's your home's worth? Like where's what's your home's worth? Like where's your home value in the market? Like and your home value in the market? Like and your home value in the market? Like and where's your strategy? What are you where's your strategy? What are you where's your strategy? What are you going to do with it? you going to live going to do with it? you going to live going to do with it? you going to live there for 30 years like old school style there for 30 years like old school style there for 30 years like old school style or are you going to be there for five or are you going to be there for five or are you going to be there for five and you hope to pocket 50 grand and move and you hope to pocket 50 grand and move and you hope to pocket 50 grand and move up, you know? Um, so it's that's that's up, you know? Um, so it's that's that's up, you know? Um, so it's that's that's the goal is just to make it the place the goal is just to make it the place the goal is just to make it the place for consumers to go. for consumers to go. for consumers to go. » Yeah. » Yeah. » Yeah. » For all things related to personal » For all things related to personal » For all things related to personal finance, wealth, and home ownership. finance, wealth, and home ownership. finance, wealth, and home ownership. That's it. The prices will get bigger, That's it. The prices will get bigger, That's it. The prices will get bigger, celebrities will get bigger. celebrities will get bigger. celebrities will get bigger. » Yeah. » Yeah. » Yeah. » And the experts will get bigger. » And the experts will get bigger. » And the experts will get bigger. » That's awesome. » That's awesome. » That's awesome. » That's that's the goal. So, » That's that's the goal. So, » That's that's the goal. So, » uh, mortgagepunklive.com. » uh, mortgagepunklive.com. » uh, mortgagepunklive.com. Go check that out. That's the website. Go check that out. That's the website. Go check that out. That's the website. It's a lot of fun. It's a lot of fun. It's a lot of fun. » Yeah. » Yeah. » Yeah. » Um, you got all the big giveaways on » Um, you got all the big giveaways on » Um, you got all the big giveaways on there, too. there, too. there, too. » It will not be boring, Sam. » It will not be boring, Sam. » It will not be boring, Sam. » No. I have a » No. I have a » No. I have a » The American Dream Conference will never » The American Dream Conference will never » The American Dream Conference will never » So, it's from 9:00 a.m. to 6:00 p.m. » So, it's from 9:00 a.m. to 6:00 p.m. » So, it's from 9:00 a.m. to 6:00 p.m. » Yeah. » Yeah. » Yeah. » And then like is there like lunch and » And then like is there like lunch and » And then like is there like lunch and » Yeah. So, there's going to be food » Yeah. So, there's going to be food » Yeah. So, there's going to be food trucks there. Okay. Okay. trucks there. Okay. Okay. trucks there. Okay. Okay. » We're going to have a whole parking lot » We're going to have a whole parking lot » We're going to have a whole parking lot of food trucks so you can just kind of of food trucks so you can just kind of of food trucks so you can just kind of camp out, hang out, mingle, network, camp out, hang out, mingle, network, camp out, hang out, mingle, network, meet contractors, meet some really good meet contractors, meet some really good meet contractors, meet some really good vendors. vendors. vendors. » That's what I was going to ask. How many » That's what I was going to ask. How many » That's what I was going to ask. How many businesses? Uh businesses? Uh businesses? Uh » 20 types of » 20 types of » 20 types of » 20 vendor 20 to 25 vendors, I think, is » 20 vendor 20 to 25 vendors, I think, is » 20 vendor 20 to 25 vendors, I think, is what we're going to have what we're going to have what we're going to have there. Um so you'll have a chance to there. Um so you'll have a chance to there. Um so you'll have a chance to meet some really good uh businesses, meet some really good uh businesses, meet some really good uh businesses, local businesses. is we try to only local businesses. is we try to only local businesses. is we try to only bring rock stars on board. bring rock stars on board. bring rock stars on board. » If they don't have rockstardom, you » If they don't have rockstardom, you » If they don't have rockstardom, you know, in their credibility, know, in their credibility, know, in their credibility, » sure, » sure, » sure, » they don't they won't hang with mortgage » they don't they won't hang with mortgage » they don't they won't hang with mortgage punk. punk. punk. » Sure. » Sure. » Sure. » So, um, so yeah, there'll be food. Uh, » So, um, so yeah, there'll be food. Uh, » So, um, so yeah, there'll be food. Uh, there will be breaks. There'll be there will be breaks. There'll be there will be breaks. There'll be breakout workshops. There's going to be breakout workshops. There's going to be breakout workshops. There's going to be four tracks. There's going to be a track four tracks. There's going to be a track four tracks. There's going to be a track for investors and then a bunch of for investors and then a bunch of for investors and then a bunch of workshops to be to be attended if you workshops to be to be attended if you workshops to be to be attended if you are going down the investment track, are going down the investment track, are going down the investment track, first-time home buyer track, next move first-time home buyer track, next move first-time home buyer track, next move track. So, you're a homeowner, but you track. So, you're a homeowner, but you track. So, you're a homeowner, but you know, know, know, » sure, » sure, » sure, » you don't know when you're g maybe your » you don't know when you're g maybe your » you don't know when you're g maybe your move is next move is 5 to 10 years down move is next move is 5 to 10 years down move is next move is 5 to 10 years down the road, or maybe it's this year. the road, or maybe it's this year. the road, or maybe it's this year. » Um, so just getting prepared for what » Um, so just getting prepared for what » Um, so just getting prepared for what real estate's looking like, where it's real estate's looking like, where it's real estate's looking like, where it's going, where it's trending, and then going, where it's trending, and then going, where it's trending, and then more of a general track. Uh, we're going more of a general track. Uh, we're going more of a general track. Uh, we're going to have a workshop on FICO score taught to have a workshop on FICO score taught to have a workshop on FICO score taught by a credit expert. Um, so just man, by a credit expert. Um, so just man, by a credit expert. Um, so just man, it'll hit the whole spectrum. Yeah. it'll hit the whole spectrum. Yeah. it'll hit the whole spectrum. Yeah. » Of finance. » Of finance. » Of finance. » That's a lot of orchestrating too. » That's a lot of orchestrating too. » That's a lot of orchestrating too. » Different workshops. You got it all » Different workshops. You got it all » Different workshops. You got it all mapped out. mapped out. mapped out. » Uh kind of. » Uh kind of. » Uh kind of. » Yeah. It's it's it's coming together » Yeah. It's it's it's coming together » Yeah. It's it's it's coming together quickess. Yeah. Yeah. And probably a lot quickess. Yeah. Yeah. And probably a lot quickess. Yeah. Yeah. And probably a lot of that depends on how many people are of that depends on how many people are of that depends on how many people are coming. coming. coming. » Yeah. » Yeah. » Yeah. » Could change the dynamic of the flow. » Could change the dynamic of the flow. » Could change the dynamic of the flow. And » the max capacity of the space that » the max capacity of the space that » the max capacity of the space that we have at the Hyatt is 1,200 seats. we have at the Hyatt is 1,200 seats. we have at the Hyatt is 1,200 seats. » Okay. » Okay. » Okay. » So, we can't we can't fit more than » So, we can't we can't fit more than » So, we can't we can't fit more than that. And I have no I can't even tell that. And I have no I can't even tell that. And I have no I can't even tell you Sam. I have no idea cuz nothing like you Sam. I have no idea cuz nothing like you Sam. I have no idea cuz nothing like this exists. this exists. this exists. » Sure. Yeah. » Sure. Yeah. » Sure. Yeah. » For consumers. Well, just the giveaways » For consumers. Well, just the giveaways » For consumers. Well, just the giveaways alone and the music side and what a alone and the music side and what a alone and the music side and what a concert costs like at the end of the day concert costs like at the end of the day concert costs like at the end of the day just paying 75 bucks or just paying 75 bucks or just paying 75 bucks or » No, I think they're I think it's 99 now. » No, I think they're I think it's 99 now. » No, I think they're I think it's 99 now. » What am I looking at? Oh, yeah. That was » What am I looking at? Oh, yeah. That was » What am I looking at? Oh, yeah. That was the early bird. the early bird. the early bird. » The early bird 75. But yeah, we try to » The early bird 75. But yeah, we try to » The early bird 75. But yeah, we try to make it like concert ticket price cuz make it like concert ticket price cuz make it like concert ticket price cuz people pay that much to go to concerts people pay that much to go to concerts people pay that much to go to concerts all the time. all the time. all the time. » Sure. » Sure. » Sure. » But then they get a whole day of way, » But then they get a whole day of way, » But then they get a whole day of way, you know, beyond concert value. you know, beyond concert value. you know, beyond concert value. » Yeah. » Yeah. » Yeah. » And the concert. So, the whole thing » And the concert. So, the whole thing » And the concert. So, the whole thing will end with a blowout concert with will end with a blowout concert with will end with a blowout concert with Jaylen Johnson and his band. So, Jaylen Johnson and his band. So, Jaylen Johnson and his band. So, » that'll be awesome. » that'll be awesome. » that'll be awesome. » Yeah, » Yeah, » Yeah, » that'll be great. » that'll be great. » that'll be great. » He's cool. I like Jaylen a lot. » He's cool. I like Jaylen a lot. » He's cool. I like Jaylen a lot. » Well, dude, I respect uh your madness. » Well, dude, I respect uh your madness. » Well, dude, I respect uh your madness. » Thanks. » Thanks. » Thanks. » And uh your out of the box creativity. » And uh your out of the box creativity. » And uh your out of the box creativity. » My happy Gilmore brain. » My happy Gilmore brain. » My happy Gilmore brain. » Your happy Gilmore brain. Man, it's so » Your happy Gilmore brain. Man, it's so » Your happy Gilmore brain. Man, it's so hard. hard. hard. » Happy skater boy. » Happy skater boy. » Happy skater boy. » I mean, it's one thing to Yeah. call » I mean, it's one thing to Yeah. call » I mean, it's one thing to Yeah. call yourself mortgage punk and then get yourself mortgage punk and then get yourself mortgage punk and then get fully behind it. And that's another fully behind it. And that's another fully behind it. And that's another thing to say, I'm going to develop a thing to say, I'm going to develop a thing to say, I'm going to develop a conference regardless of, you know, what conference regardless of, you know, what conference regardless of, you know, what anybody says, and I'm going to make this anybody says, and I'm going to make this anybody says, and I'm going to make this » this fun, entertaining, and of value. » this fun, entertaining, and of value. » this fun, entertaining, and of value. And obviously, your heart behind it is And obviously, your heart behind it is And obviously, your heart behind it is » to create joy and uh education. And » to create joy and uh education. And » to create joy and uh education. And » I'm I'm hoping it I'm hoping I was » I'm I'm hoping it I'm hoping I was » I'm I'm hoping it I'm hoping I was asking chat GPT, you and I were talking asking chat GPT, you and I were talking asking chat GPT, you and I were talking about how we uh dialogue regularly and about how we uh dialogue regularly and about how we uh dialogue regularly and daily with chat GPT. Oh, daily with chat GPT. Oh, daily with chat GPT. Oh, » yeah. And I asked ChatGpt, » yeah. And I asked ChatGpt, » yeah. And I asked ChatGpt, "What am I building with Mortgage Punk "What am I building with Mortgage Punk "What am I building with Mortgage Punk and with the American Dream Conference?" and with the American Dream Conference?" and with the American Dream Conference?" And ChatGpt's response is, "You're And ChatGpt's response is, "You're And ChatGpt's response is, "You're engaging upon a cultural project." engaging upon a cultural project." engaging upon a cultural project." » Yeah. » Yeah. » Yeah. » Because the messaging behind the » Because the messaging behind the » Because the messaging behind the conference is own stuff. Don't conference is own stuff. Don't conference is own stuff. Don't relinquish your ownership rights and relinquish your ownership rights and relinquish your ownership rights and surrender it to someone else. surrender it to someone else. surrender it to someone else. » Like owning things is a big American » Like owning things is a big American » Like owning things is a big American deal. Yeah. You know? deal. Yeah. You know? deal. Yeah. You know? » Yeah. So, own something like a house. » Yeah. So, own something like a house. » Yeah. So, own something like a house. Sure. Sure. Sure. » You know, that grows in value and makes » You know, that grows in value and makes » You know, that grows in value and makes you more wealthy. Um, so own stuff. In you more wealthy. Um, so own stuff. In you more wealthy. Um, so own stuff. In fact, I think that's the t-shirt of the fact, I think that's the t-shirt of the fact, I think that's the t-shirt of the conference. This is going to say own it. conference. This is going to say own it. conference. This is going to say own it. » Yeah. » Yeah. » Yeah. » Own it. Exclamation point. » Own it. Exclamation point. » Own it. Exclamation point. » Yeah. » Yeah. » Yeah. » Mortgage punk. American dream. » Mortgage punk. American dream. » Mortgage punk. American dream. » Yeah. » Yeah. » Yeah. » Um, so own stuff. Um, be uh be more » Um, so own stuff. Um, be uh be more » Um, so own stuff. Um, be uh be more disciplined with your finances. And disciplined with your finances. And disciplined with your finances. And look, guys, don't look I'm not the look, guys, don't look I'm not the look, guys, don't look I'm not the example of this. I I'm the one that's example of this. I I'm the one that's example of this. I I'm the one that's learning and growing and coming along learning and growing and coming along learning and growing and coming along because I did not come from because I did not come from because I did not come from » that kind of a background or family. And » that kind of a background or family. And » that kind of a background or family. And so that wasn't like instilled into me. so that wasn't like instilled into me. so that wasn't like instilled into me. » Yeah. » Yeah. » Yeah. » As a kid. So I'm learning this school of » As a kid. So I'm learning this school of » As a kid. So I'm learning this school of hard knocks. Um I kind of suck and I'm hard knocks. Um I kind of suck and I'm hard knocks. Um I kind of suck and I'm getting a lot better. getting a lot better. getting a lot better. » Yeah. » Yeah. » Yeah. » I got a business coach and so I'm » I got a business coach and so I'm » I got a business coach and so I'm growing with a lot of the people out growing with a lot of the people out growing with a lot of the people out there that I'm connecting with and two. there that I'm connecting with and two. there that I'm connecting with and two. » Um but I'm telling you it takes » Um but I'm telling you it takes » Um but I'm telling you it takes discipline. you have to have discipline. you have to have discipline. you have to have discipline in the area of finances just like you do in the area of finances just like you do in the area of finances just like you do if you want to go get strong in the if you want to go get strong in the if you want to go get strong in the gym or whatever. gym or whatever. gym or whatever. » Uh same thing. Um and so so own » Uh same thing. Um and so so own » Uh same thing. Um and so so own something, be disciplined with your something, be disciplined with your something, be disciplined with your finance and build wealth. Like there's finance and build wealth. Like there's finance and build wealth. Like there's nothing wrong. The bad part of building nothing wrong. The bad part of building nothing wrong. The bad part of building wealth is get rich quick. Like that's wealth is get rich quick. Like that's wealth is get rich quick. Like that's » that's like there's moral lines there. » that's like there's moral lines there. » that's like there's moral lines there. Sure. Sure. Sure. » But wealth is not get rich quick. And if » But wealth is not get rich quick. And if » But wealth is not get rich quick. And if you follow just some general principles you follow just some general principles you follow just some general principles on how God made the world to work, on how God made the world to work, on how God made the world to work, there's absolutely nothing wrong with there's absolutely nothing wrong with there's absolutely nothing wrong with there's a lot of people that are wealthy there's a lot of people that are wealthy there's a lot of people that are wealthy that you would never know, that you would never know, that you would never know, » right? » right? » right? » Like they drive they don't drive hot » Like they drive they don't drive hot » Like they drive they don't drive hot rods. rods. rods. » Sure. » Sure. » Sure. » You know, it's the opposite of the it's » You know, it's the opposite of the it's » You know, it's the opposite of the it's the other idea that's that's not good. the other idea that's that's not good. the other idea that's that's not good. » But slow growing wealth with financial » But slow growing wealth with financial » But slow growing wealth with financial discipline, discipline, discipline, » those are good principles. We need them. » those are good principles. We need them. » those are good principles. We need them. » Amen. That's a good That's a good note » Amen. That's a good That's a good note » Amen. That's a good That's a good note to to to » It'll only make our country stronger, » It'll only make our country stronger, » It'll only make our country stronger, » right? Yeah. Yeah. Learning » right? Yeah. Yeah. Learning » right? Yeah. Yeah. Learning broke Americans will not make America broke Americans will not make America broke Americans will not make America better. better. better. » It'll make it worse. » It'll make it worse. » It'll make it worse. » Credit card debts at a record high. » Credit card debts at a record high. » Credit card debts at a record high. There's There's a lot of evidence to say There's There's a lot of evidence to say There's There's a lot of evidence to say there's there's there's » Yeah. » Yeah. » Yeah. » Hopefully not a massive uh reset. It » Hopefully not a massive uh reset. It » Hopefully not a massive uh reset. It could be a cultural reset maybe before could be a cultural reset maybe before could be a cultural reset maybe before there's there's there's » Well, I'm going to I'm going to bring » Well, I'm going to I'm going to bring » Well, I'm going to I'm going to bring the American Dream Conference to cities the American Dream Conference to cities the American Dream Conference to cities across America and kick them in the across America and kick them in the across America and kick them in the teeth. teeth. teeth. » Yeah. » Yeah. » Yeah. I love it, I love it, I love it, » dude. Thanks for coming on. » dude. Thanks for coming on. » dude. Thanks for coming on. » I'll make it uncool like to do, you » I'll make it uncool like to do, you » I'll make it uncool like to do, you know, that's like a happy Gilmore, know, that's like a happy Gilmore, know, that's like a happy Gilmore, right? Whatever you want to be cool, right? Whatever you want to be cool, right? Whatever you want to be cool, just make it cool. And whatever you want just make it cool. And whatever you want just make it cool. And whatever you want uncool, just make tell everyone it's uncool, just make tell everyone it's uncool, just make tell everyone it's uncool and it'll become uncool cuz you uncool and it'll become uncool cuz you uncool and it'll become uncool cuz you say so. Well, it's that's uncool. And say so. Well, it's that's uncool. And say so. Well, it's that's uncool. And I'm going to make it cool to own homes I'm going to make it cool to own homes I'm going to make it cool to own homes and buy houses and invest in the stock and buy houses and invest in the stock and buy houses and invest in the stock market and all that kind of thing. And market and all that kind of thing. And market and all that kind of thing. And run a budget for your family. run a budget for your family. run a budget for your family. » Make them boring, sexy. Dude, we're » Make them boring, sexy. Dude, we're » Make them boring, sexy. Dude, we're gonna do it, man. gonna do it, man. gonna do it, man. » You heard it here first. » You heard it here first. » You heard it here first. » It's gonna be awesome. I'm gonna create » It's gonna be awesome. I'm gonna create » It's gonna be awesome. I'm gonna create national FOMO. national FOMO. national FOMO. » There you go. » There you go. » There you go. » Like, if you don't own a house, you're » Like, if you don't own a house, you're » Like, if you don't own a house, you're gonna feel like you suck. gonna feel like you suck. gonna feel like you suck. » Yeah. » Yeah. » Yeah. » You know, if you suck less, » You know, if you suck less, » You know, if you suck less, » and if you don't own a home, that's » and if you don't own a home, that's » and if you don't own a home, that's okay. Uh because there's just a time. I okay. Uh because there's just a time. I okay. Uh because there's just a time. I mean, there's a time and place for rent. mean, there's a time and place for rent. mean, there's a time and place for rent. And I'm a landlord and I own a lot of And I'm a landlord and I own a lot of And I'm a landlord and I own a lot of rentals. Sure. rentals. Sure. rentals. Sure. » But I am telling you, if you have the » But I am telling you, if you have the » But I am telling you, if you have the ability and capacity to purchase a home, ability and capacity to purchase a home, ability and capacity to purchase a home, you need to purchase a home. I don't you need to purchase a home. I don't you need to purchase a home. I don't care what any of these other gurus out care what any of these other gurus out care what any of these other gurus out there say about this stuff, whatever. there say about this stuff, whatever. there say about this stuff, whatever. » But that's because I'm a punk » But that's because I'm a punk » But that's because I'm a punk » and you know what? » and you know what? » and you know what? » Here we are. » Here we are. » Here we are. » Forget them. » Forget them. » Forget them. That's awesome. That's awesome. That's awesome. » Appreciate you. Thanks for coming on. » Appreciate you. Thanks for coming on. » Appreciate you. Thanks for coming on. » Yep. You bet. Thanks, Sam. Appreciate » Yep. You bet. Thanks, Sam. Appreciate » Yep. You bet. Thanks, Sam. Appreciate it. ---