← All Episodes
Episode 47

Human Skills Are Your Competitive Edge: Leadership Development with Shem Hatfield | Ep 47

🎙️ Samuel McVay 📅 April 21, 2026 ⏱️ The KillerGrowth Podcast
In Episode 47 of the Killer Growth podcast, Samuel McVay sits down with Shem Hatfield, founder of Process Elevation and a longtime friend from their Butler Community College days. Shem spent 13 years in residential education for neurodiverse youth, starting as frontline staff working with children facing severe behavioral challenges before eventually building and leading the organization. The conversation explores how foundational human skills—leadership, team dynamics, and organizational culture—create competitive advantages in business. Shem emphasizes that curiosity is both a powerful and disruptive force in personal and professional development. He shares how stability, instability, and rebuilding form natural cycles in life and work, and how being deeply curious means being ready to challenge everything you think you know. The episode captures an authentic friendship built on shared experience while diving into real insights about what makes teams and organizations function effectively.

When you build something from the ground up—whether that's a business, a team, or an organizational culture—you quickly discover that technical skills alone don't win. What matters most are the human skills: how you lead, how you listen, how you build trust with the people around you.

Shem Hatfield learned this lesson over 13 years working in a residential school for neurodiverse youth. He started as frontline staff, working directly with children facing severe behavioral and emotional challenges. Over time, he moved into leadership roles, eventually building out the entire organizational structure. That experience became his foundation for Process Elevation, a leadership development practice focused on helping organizations strengthen their internal culture and leader capability.

Why Human Skills Matter More Than You Think

The typical digital marketing agency or service business talks a lot about metrics, conversion rates, and scaling. Those things matter. But they don't exist in a vacuum. Behind every successful local business—whether it's HVAC, plumbing, pest control, or healthcare—is a team. And behind every strong team is leadership that understands how to navigate stability, manage disruption, and rebuild intentionally.

Shem's core insight: curiosity is the skill that enables all other growth. It's what allows a leader to ask better questions, understand their team more deeply, and adapt their approach when something isn't working. But curiosity comes with a cost—it means you have to be willing to let go of what you thought you knew.

The Cycle of Stability, Instability, and Rebuild

One framework that emerged in the conversation is the idea of three natural phases: stability (where things are functioning), instability (where something disrupts the system), and rebuild (where you reconstruct something better). This applies to personal growth, team dynamics, and organizational culture. Business owners often resist instability because it feels uncomfortable. But Shem argues that resistance to this natural cycle keeps organizations stuck.

When you're building a strong online presence or scaling a local service business, this same principle applies. Your marketing strategy will evolve, your team will grow, your systems will need updating. The businesses that thrive are the ones willing to stay curious through those transitions, ask hard questions about what's working, and rebuild intentionally rather than reactively.

That's where human-centered leadership becomes your real competitive edge—not just in hiring and retention, but in how you approach your business strategy itself.

What does Process Elevation do and how does leadership development connect to business growth?
Shem Hatfield at Process Elevation focuses on leadership development and human skills training. Strong leadership directly impacts your team's performance, client retention, and operational efficiency—all critical factors that drive business growth. When your team is well-led, they execute better, close more deals, and deliver better service, which translates to more revenue.
How does leadership training and process improvement benefit from digital marketing?
Coaches, consultants, and training companies like Process Elevation need consistent client acquisition to fill their programs. Local SEO and Google Ads help these businesses get found by business owners actively searching for leadership training and process improvement solutions. A strong digital presence builds credibility and fills your pipeline with qualified leads.
How does KillerGrowth help leadership coaches and business consultants get more clients?
KillerGrowth uses local SEO, Google Ads, and Meta Ads to get your leadership training services in front of business owners who need you. We build high-converting websites that showcase your expertise, set up GoHighLevel CRM to track and nurture leads, and manage your social media to establish authority. This keeps your calendar full without relying on referrals alone.
What makes KillerGrowth different from other Wichita digital marketing agencies?
KillerGrowth specializes in local service businesses and understands what drives real results—consistent client flow and revenue. We don't just run ads; we build complete systems combining SEO, paid advertising, CRM automation, and social strategy. We measure everything by leads and conversions, not vanity metrics. And you work directly with Samuel McVay, who actually understands your business model.
How do I get started with KillerGrowth?
Book a free strategy call with Samuel McVay at killergrowth.com/booking. We'll discuss your current challenges, where your ideal clients are looking, and a custom plan to get them to you. No obligation—just actionable insights.

Ready to Grow Your Business Online?

KillerGrowth helps local service businesses dominate search, generate leads, and scale faster. Book a free strategy call with Samuel today.

Book a Free Strategy Call
View Full Transcript +
What's up guys? is Sam McVey here with What's up guys? is Sam McVey here with the Killer Growth podcast and today I the Killer Growth podcast and today I the Killer Growth podcast and today I have Shim Hatfield, founder of Process have Shim Hatfield, founder of Process have Shim Hatfield, founder of Process Elevation. Elevation. Elevation. » Mhm. » Mhm. » Mhm. » And I have no idea what he does and » And I have no idea what he does and » And I have no idea what he does and we're going to figure it out together. we're going to figure it out together. we're going to figure it out together. » It's good. » It's good. » It's good. » Do you know what you do? » Do you know what you do? » Do you know what you do? » I'm I'm trying to figure out the same » I'm I'm trying to figure out the same » I'm I'm trying to figure out the same thing. So, uh yeah, this will be this thing. So, uh yeah, this will be this thing. So, uh yeah, this will be this will be beneficial for me maybe more will be beneficial for me maybe more will be beneficial for me maybe more than anyone by the end of this that I than anyone by the end of this that I than anyone by the end of this that I know who I am and what I do. So, know who I am and what I do. So, know who I am and what I do. So, » this is going to be a good exercise for » this is going to be a good exercise for » this is going to be a good exercise for a workshop. a workshop. a workshop. » Therapy with Killer. » Therapy with Killer. » Therapy with Killer. » Therapy with Killer Grow. » Therapy with Killer Grow. » Therapy with Killer Grow. » There you go. There you go. » There you go. There you go. » There you go. There you go. » Buckle up, everyone. » Buckle up, everyone. » Buckle up, everyone. » Awesome. Uh so yeah, Shim and I go back. » Awesome. Uh so yeah, Shim and I go back. » Awesome. Uh so yeah, Shim and I go back. We met in college. Uh practicum. We We met in college. Uh practicum. We We met in college. Uh practicum. We built theater sets, audio, video for built theater sets, audio, video for built theater sets, audio, video for » lights up and down. » lights up and down. » lights up and down. » The cloud. Is that what we called it? » The cloud. Is that what we called it? » The cloud. Is that what we called it? » Yeah. Yeah, you're right. Yeah, we did » Yeah. Yeah, you're right. Yeah, we did » Yeah. Yeah, you're right. Yeah, we did call it the cloud. And then we built call it the cloud. And then we built call it the cloud. And then we built stage sets. Yep. stage sets. Yep. stage sets. Yep. » Together. Uh » Together. Uh » Together. Uh » we were very immature together. We » we were very immature together. We » we were very immature together. We played games. played games. played games. » Games in the hallways. What did we call » Games in the hallways. What did we call » Games in the hallways. What did we call cold or code teal? cold or code teal? cold or code teal? » Code teal. And then we would change the » Code teal. And then we would change the » Code teal. And then we would change the color just to so people didn't know what color just to so people didn't know what color just to so people didn't know what we were doing. It was really dumb. we were doing. It was really dumb. we were doing. It was really dumb. » I still remember cuz you guys are like » I still remember cuz you guys are like » I still remember cuz you guys are like ninjas. I mean you have a trilogy. You ninjas. I mean you have a trilogy. You ninjas. I mean you have a trilogy. You did a movie series. So you know how to did a movie series. So you know how to did a movie series. So you know how to jump. Do you remember that? jump. Do you remember that? jump. Do you remember that? » When you did the roll and you almost » When you did the roll and you almost » When you did the roll and you almost killed yourself. killed yourself. killed yourself. » Yeah. I had never jumped full in the air » Yeah. I had never jumped full in the air » Yeah. I had never jumped full in the air and rolled like over my head and I'm and rolled like over my head and I'm and rolled like over my head and I'm watching you guys do it. I'm like I'm watching you guys do it. I'm like I'm watching you guys do it. I'm like I'm going to do it. Those were like concrete going to do it. Those were like concrete going to do it. Those were like concrete floors with carpet. floors with carpet. floors with carpet. » Yeah. That's right. » Yeah. That's right. » Yeah. That's right. » And I just basically landed on my head. » And I just basically landed on my head. » And I just basically landed on my head. you like head do. you like head do. you like head do. » Yeah. And we would try to sneak around » Yeah. And we would try to sneak around » Yeah. And we would try to sneak around the music department, theater department the music department, theater department the music department, theater department without being seen. And then you just without being seen. And then you just without being seen. And then you just started dragging me cuz I was like started dragging me cuz I was like started dragging me cuz I was like paralyzed laying on the ground and you paralyzed laying on the ground and you paralyzed laying on the ground and you just started dragging me into a hallway just started dragging me into a hallway just started dragging me into a hallway like » I had forgotten all about that moment. » I had forgotten all about that moment. » I had forgotten all about that moment. » No soldier left behind. » No soldier left behind. » No soldier left behind. » Exactly. No, that's great. I had » Exactly. No, that's great. I had » Exactly. No, that's great. I had forgotten all about that moment. Yeah. forgotten all about that moment. Yeah. forgotten all about that moment. Yeah. You know, Code Teal context. Yeah. That You know, Code Teal context. Yeah. That You know, Code Teal context. Yeah. That was basically sneaking through the was basically sneaking through the was basically sneaking through the hallway without anyone seeing. But it hallway without anyone seeing. But it hallway without anyone seeing. But it wasn't just sneaking. It was this wasn't just sneaking. It was this wasn't just sneaking. It was this parkour type idea which none of us could parkour type idea which none of us could parkour type idea which none of us could really do. really do. really do. » It was like imagine the office episode » It was like imagine the office episode » It was like imagine the office episode and then a bunch of idiots. and then a bunch of idiots. and then a bunch of idiots. » That's what » That's what » That's what » saying they're sneaking around and » saying they're sneaking around and » saying they're sneaking around and they're just yelling. they're just yelling. they're just yelling. » But that is a a good memory from you. » But that is a a good memory from you. » But that is a a good memory from you. You tried to do a um just a basic kind You tried to do a um just a basic kind You tried to do a um just a basic kind of tumble. of tumble. of tumble. » You taught me in the grass before. I » You taught me in the grass before. I » You taught me in the grass before. I don't know if you remember that. I did don't know if you remember that. I did don't know if you remember that. I did like twice in the grass. You're like, like twice in the grass. You're like, like twice in the grass. You're like, "Yeah." And I'm sure you were like, "Oh, "Yeah." And I'm sure you were like, "Oh, "Yeah." And I'm sure you were like, "Oh, this is going to be bad." You did it on this is going to be bad." You did it on this is going to be bad." You did it on right outside and then I go in and the right outside and then I go in and the right outside and then I go in and the first one I do it I'm just like I'm a first one I do it I'm just like I'm a first one I do it I'm just like I'm a long lanky not very acrobatic dude. long lanky not very acrobatic dude. long lanky not very acrobatic dude. » I do remember that. Yeah. And then I » I do remember that. Yeah. And then I » I do remember that. Yeah. And then I grabbed you by the hands and I drugg you grabbed you by the hands and I drugg you grabbed you by the hands and I drugg you off to off to off to » safety. » safety. » safety. Those uh old Bernie Wattler practicum. Those uh old Bernie Wattler practicum. Those uh old Bernie Wattler practicum. Uh, the memories I don't enjoy about our Uh, the memories I don't enjoy about our Uh, the memories I don't enjoy about our time in college building theater sets time in college building theater sets time in college building theater sets are you and Jason Taves and Jordan are you and Jason Taves and Jordan are you and Jason Taves and Jordan Hatfield, who will be on the podcast Hatfield, who will be on the podcast Hatfield, who will be on the podcast next week or the week after. next week or the week after. next week or the week after. » Yeah. Yeah. » Yeah. Yeah. » Yeah. Yeah. » Uh, would scream like someone lost a » Uh, would scream like someone lost a » Uh, would scream like someone lost a finger every time the table saw would finger every time the table saw would finger every time the table saw would turn on. turn on. turn on. » And I could not like the boy who cries » And I could not like the boy who cries » And I could not like the boy who cries wolf analogy that never phase that never wolf analogy that never phase that never wolf analogy that never phase that never clicked with me. every time my heart clicked with me. every time my heart clicked with me. every time my heart would just start pounding and I'd walk would just start pounding and I'd walk would just start pounding and I'd walk in cuz I just every time I thought it in cuz I just every time I thought it in cuz I just every time I thought it finally happened. finally happened. finally happened. » But yeah, my heart rate would go nuts » But yeah, my heart rate would go nuts » But yeah, my heart rate would go nuts and you guys were so crazy good at and you guys were so crazy good at and you guys were so crazy good at horror screaming. It was unfortunate and horror screaming. It was unfortunate and horror screaming. It was unfortunate and I'm a jumpy dude. I'm a jumpy dude. I'm a jumpy dude. » I love that for you. And gosh, I had » I love that for you. And gosh, I had » I love that for you. And gosh, I had honestly I'd forgotten about some of honestly I'd forgotten about some of honestly I'd forgotten about some of these things. Those are good these things. Those are good these things. Those are good » good times. Yeah, the uh I can hear the » good times. Yeah, the uh I can hear the » good times. Yeah, the uh I can hear the scream in my head where you use the chop scream in my head where you use the chop scream in my head where you use the chop saw. You come down on a piece of wood, saw. You come down on a piece of wood, saw. You come down on a piece of wood, but then you kind of wiggle the wood a but then you kind of wiggle the wood a but then you kind of wiggle the wood a little bit so it makes an off sound and little bit so it makes an off sound and little bit so it makes an off sound and then you just scream at the top of your then you just scream at the top of your then you just scream at the top of your lung. lung. lung. » That's how you sold it. It didn't sound » That's how you sold it. It didn't sound » That's how you sold it. It didn't sound like a clean cut. It sounded like it all like a clean cut. It sounded like it all like a clean cut. It sounded like it all messed up. messed up. messed up. » Like something went wrong. Yeah. And uh » Like something went wrong. Yeah. And uh » Like something went wrong. Yeah. And uh and then people come running and we're and then people come running and we're and then people come running and we're like, "No, we're okay." So, you know, like, "No, we're okay." So, you know, like, "No, we're okay." So, you know, good times. Good times. good times. Good times. good times. Good times. » Bernie's retired now, so we can talk » Bernie's retired now, so we can talk » Bernie's retired now, so we can talk about those things we did. about those things we did. about those things we did. » Right. I was mature. I'm still very » Right. I was mature. I'm still very » Right. I was mature. I'm still very mature. mature. mature. » Yeah. We uh you know two hours a day it » Yeah. We uh you know two hours a day it » Yeah. We uh you know two hours a day it blew by real fast. I don't think we're blew by real fast. I don't think we're blew by real fast. I don't think we're very productive. very productive. very productive. » Yeah. No, it was mostly just fun. » Yeah. No, it was mostly just fun. » Yeah. No, it was mostly just fun. Gosh, how many years ago was Gosh, how many years ago was Gosh, how many years ago was » that would be 09, right? So » that would be 09, right? So » that would be 09, right? So » 09. » 09. » 09. » So 17 years. » So 17 years. » So 17 years. » 17 years. Does it feel like 17 years to » 17 years. Does it feel like 17 years to » 17 years. Does it feel like 17 years to you? you? you? » Dude, I don't know. My body feels like » Dude, I don't know. My body feels like » Dude, I don't know. My body feels like it was 17 years ago. it was 17 years ago. it was 17 years ago. » That's the answer. Mentally, no. Like my » That's the answer. Mentally, no. Like my » That's the answer. Mentally, no. Like my concept of time does not feel like 17 concept of time does not feel like 17 concept of time does not feel like 17 years. Yep. years. Yep. years. Yep. » Um, but yeah, 17 years and a lot's » Um, but yeah, 17 years and a lot's » Um, but yeah, 17 years and a lot's changed. You have six kids now. changed. You have six kids now. changed. You have six kids now. » Six kids. » Six kids. » Six kids. » I have four kids. » I have four kids. » I have four kids. » Four kids. » Four kids. » Four kids. » I couldn't keep up. » I couldn't keep up. » I couldn't keep up. » Yeah. » Yeah. » Yeah. » So, congrats. » So, congrats. » So, congrats. » Yeah. You know, I could talk to you » Yeah. You know, I could talk to you » Yeah. You know, I could talk to you about how to get that done, but about how to get that done, but about how to get that done, but » I don't I still figured it out » I don't I still figured it out » I don't I still figured it out different. Yeah. Yeah. If you're different. Yeah. Yeah. If you're different. Yeah. Yeah. If you're interested. I mean, interested. I mean, interested. I mean, » sex 101. All right. Here we go, guys. » sex 101. All right. Here we go, guys. » sex 101. All right. Here we go, guys. Welcome to the world. Is that what it Welcome to the world. Is that what it Welcome to the world. Is that what it is? is? is? » Oh. Oh, gosh. » Oh. Oh, gosh. » Oh. Oh, gosh. » Threeletter word. » Threeletter word. » Threeletter word. » Uh, but yeah. So, uh, fast forward, we » Uh, but yeah. So, uh, fast forward, we » Uh, but yeah. So, uh, fast forward, we grew up and then, you know, we had to go grew up and then, you know, we had to go grew up and then, you know, we had to go make money and make money and make money and » Yep. » Yep. » Yep. » you went your path. So, let's » you went your path. So, let's » you went your path. So, let's talk about Shim's journey. talk about Shim's journey. talk about Shim's journey. » Yeah. » Yeah. » Yeah. » To getting to process elevation today. » To getting to process elevation today. » To getting to process elevation today. » Yeah. » Yeah. » Yeah. » Um, and we can jump into what was the » Um, and we can jump into what was the » Um, and we can jump into what was the first job that kind of correlates with first job that kind of correlates with first job that kind of correlates with this. I think be interesting. I think this. I think be interesting. I think this. I think be interesting. I think probably the best place to start would probably the best place to start would probably the best place to start would just be uh from, you know, Butler from just be uh from, you know, Butler from just be uh from, you know, Butler from 17 years ago and then in between to get 17 years ago and then in between to get 17 years ago and then in between to get to process elevation and what I'm up to to process elevation and what I'm up to to process elevation and what I'm up to now. There's a big chunk of time in now. There's a big chunk of time in now. There's a big chunk of time in between that where I worked at a um in a between that where I worked at a um in a between that where I worked at a um in a school residential program for school residential program for school residential program for neurodeiverse children. Um and I was neurodeiverse children. Um and I was neurodeiverse children. Um and I was there for about 13 years. So I started there for about 13 years. So I started there for about 13 years. So I started there as a frontline staff working with there as a frontline staff working with there as a frontline staff working with mostly adolesccents with autism spectrum mostly adolesccents with autism spectrum mostly adolesccents with autism spectrum disorder. We serve um individuals from disorder. We serve um individuals from disorder. We serve um individuals from all across the country. The individuals all across the country. The individuals all across the country. The individuals we served um if they came to our we served um if they came to our we served um if they came to our facility, it was generally because of facility, it was generally because of facility, it was generally because of their pretty severe behavioral their pretty severe behavioral their pretty severe behavioral challenges. So, aggression, self-injury, challenges. So, aggression, self-injury, challenges. So, aggression, self-injury, property destruction, I mean, you name property destruction, I mean, you name property destruction, I mean, you name it and we saw it there. So that's it and we saw it there. So that's it and we saw it there. So that's actually 13 years I spent there starting actually 13 years I spent there starting actually 13 years I spent there starting as a frontline staff and then pretty as a frontline staff and then pretty as a frontline staff and then pretty quickly moved to the training department quickly moved to the training department quickly moved to the training department and that's where I became um I did dove and that's where I became um I did dove and that's where I became um I did dove in head deep to learning and development in head deep to learning and development in head deep to learning and development space and so doing orientation space and so doing orientation space and so doing orientation onboarding started to work more with onboarding started to work more with onboarding started to work more with managers and then before I knew it I was managers and then before I knew it I was managers and then before I knew it I was tasked with building the leadership tasked with building the leadership tasked with building the leadership development program there and promoted development program there and promoted development program there and promoted into director of learning and into director of learning and into director of learning and development position and so that was a development position and so that was a development position and so that was a good chunk of my career is um workshops, good chunk of my career is um workshops, good chunk of my career is um workshops, sessions, programs, and then coaching sessions, programs, and then coaching sessions, programs, and then coaching for management, leadership, staff. And for management, leadership, staff. And for management, leadership, staff. And so that then is really a big part so that then is really a big part so that then is really a big part of what set the stage for me to step out of what set the stage for me to step out of what set the stage for me to step out of there. So, uh, a year ago, a little of there. So, uh, a year ago, a little of there. So, uh, a year ago, a little over a year ago, um, is when I decided over a year ago, um, is when I decided over a year ago, um, is when I decided to take the entrepreneurial leap and to take the entrepreneurial leap and to take the entrepreneurial leap and start my own business and take some of start my own business and take some of start my own business and take some of the leadership development stuff I was the leadership development stuff I was the leadership development stuff I was doing there and try to do it in in doing there and try to do it in in doing there and try to do it in in some other places. So, that's some other places. So, that's some other places. So, that's that's how I got to where I am today. that's how I got to where I am today. that's how I got to where I am today. There's a whole lot more. I'm not sure There's a whole lot more. I'm not sure There's a whole lot more. I'm not sure how much to unpack in all of this. So, how much to unpack in all of this. So, how much to unpack in all of this. So, um, whatever's relevant because we both um, whatever's relevant because we both um, whatever's relevant because we both have to figure out what you do. have to figure out what you do. have to figure out what you do. » Yes. Right. Exactly. And who is your » Yes. Right. Exactly. And who is your » Yes. Right. Exactly. And who is your ideal customer? ideal customer? ideal customer? » We can start there. » We can start there. » We can start there. » Ideal customer. See that? That's a great » Ideal customer. See that? That's a great » Ideal customer. See that? That's a great that's a great question. that's a great question. that's a great question. » So you have these programs. We're just » So you have these programs. We're just » So you have these programs. We're just going to we're going to break it down going to we're going to break it down going to we're going to break it down for my sake. Uh cuz I even did research for my sake. Uh cuz I even did research for my sake. Uh cuz I even did research and I was like I almost feel like we and I was like I almost feel like we and I was like I almost feel like we just have to like do the process like just have to like do the process like just have to like do the process like act one, act two, like treat me act one, act two, like treat me act one, act two, like treat me like a client and let's think through like a client and let's think through like a client and let's think through Yep. Yep. Yep. » How does that relationship start? What's » How does that relationship start? What's » How does that relationship start? What's the type of organization? All that. Um the type of organization? All that. Um the type of organization? All that. Um but your training, talk about your but your training, talk about your but your training, talk about your training to be qualified to do this. training to be qualified to do this. training to be qualified to do this. Absolutely there. Absolutely there. Absolutely there. » Yeah, let's uh start there. So, um » Yeah, let's uh start there. So, um » Yeah, let's uh start there. So, um got my master's degree in organizational got my master's degree in organizational got my master's degree in organizational leadership. That of course ties into the leadership. That of course ties into the leadership. That of course ties into the work that I do. And then I'm a certified work that I do. And then I'm a certified work that I do. And then I'm a certified coach through the International coach through the International coach through the International Association of Coaches, Therapists, and Association of Coaches, Therapists, and Association of Coaches, Therapists, and Mentors. Um and then I am certified Mentors. Um and then I am certified Mentors. Um and then I am certified provider in process communication model. provider in process communication model. provider in process communication model. We'll talk a little bit more about that We'll talk a little bit more about that We'll talk a little bit more about that one. And then certified provider in one. And then certified provider in one. And then certified provider in compassionate accountability. Those are compassionate accountability. Those are compassionate accountability. Those are the big probablys that make me feel the big probablys that make me feel the big probablys that make me feel official. Um, a lot of this space is official. Um, a lot of this space is official. Um, a lot of this space is certainly experiential and um, certainly experiential and um, certainly experiential and um, » it is » it is » it is » experimental or experiential. » experimental or experiential. » experimental or experiential. » It's both. It's both experimental and » It's both. It's both experimental and » It's both. It's both experimental and experiential. Um, but I try to I think experiential. Um, but I try to I think experiential. Um, but I try to I think one of the things I don't ever want to one of the things I don't ever want to one of the things I don't ever want to do is at least at this stage of life is do is at least at this stage of life is do is at least at this stage of life is pretend like, oh, I'm the expert pretend like, oh, I'm the expert pretend like, oh, I'm the expert stepping into this space because I have stepping into this space because I have stepping into this space because I have certification X, Y, and Z. Those are certification X, Y, and Z. Those are certification X, Y, and Z. Those are absolutely wonderful tools and helpful absolutely wonderful tools and helpful absolutely wonderful tools and helpful for how I think about the work that I for how I think about the work that I for how I think about the work that I do. Um, but at the end of the day, do. Um, but at the end of the day, do. Um, but at the end of the day, » here's here's my um developing tagline. » here's here's my um developing tagline. » here's here's my um developing tagline. » In a machinedriven age, your humanity is » In a machinedriven age, your humanity is » In a machinedriven age, your humanity is not just a soft skill. It is your not just a soft skill. It is your not just a soft skill. It is your competitive edge. And so competitive edge. And so competitive edge. And so » the human component is what I'm » the human component is what I'm » the human component is what I'm interested in. Human skills, human skill interested in. Human skills, human skill interested in. Human skills, human skill development. And that really is where development. And that really is where development. And that really is where that's the work I've been doing ever that's the work I've been doing ever that's the work I've been doing ever since I was a trainer in this since I was a trainer in this since I was a trainer in this organization working in a high crisis organization working in a high crisis organization working in a high crisis setting working with frontline team setting working with frontline team setting working with frontline team members who are working with individuals members who are working with individuals members who are working with individuals again who are neurodeiverse. And so again who are neurodeiverse. And so again who are neurodeiverse. And so there's just a ton of deep work we do there's just a ton of deep work we do there's just a ton of deep work we do around behavioral understanding, around behavioral understanding, around behavioral understanding, understanding what's going on in your understanding what's going on in your understanding what's going on in your brain, why we're engaging and doing and brain, why we're engaging and doing and brain, why we're engaging and doing and acting similar ways that we are. And acting similar ways that we are. And acting similar ways that we are. And then from that building out these then from that building out these then from that building out these frameworks for leaders as well. So all frameworks for leaders as well. So all frameworks for leaders as well. So all that to say I think what I want to come that to say I think what I want to come that to say I think what I want to come back to is the skills the search they're back to is the skills the search they're back to is the skills the search they're important. I use them important. I use them important. I use them » and um I don't want to pretend like I'm » and um I don't want to pretend like I'm » and um I don't want to pretend like I'm this podcast expert guy either who has this podcast expert guy either who has this podcast expert guy either who has this uh I think I'm still figuring out I this uh I think I'm still figuring out I this uh I think I'm still figuring out I could let's do both. We could cut that could let's do both. We could cut that could let's do both. We could cut that out. out. out. » Let's do both. Let's pretend you're an » Let's do both. Let's pretend you're an » Let's do both. Let's pretend you're an expert and then pretend you're figuring expert and then pretend you're figuring expert and then pretend you're figuring it out, right? Okay. We can do that. it out, right? Okay. We can do that. it out, right? Okay. We can do that. Yeah, sure. And then just keep whatever Yeah, sure. And then just keep whatever Yeah, sure. And then just keep whatever » we'll AB test. » we'll AB test. » we'll AB test. » Exactly. We'll see what we'll see what » Exactly. We'll see what we'll see what » Exactly. We'll see what we'll see what hits for you. hits for you. hits for you. » That sounds great. Yeah, absolutely. » That sounds great. Yeah, absolutely. » That sounds great. Yeah, absolutely. » So, what was the moment? What you went » So, what was the moment? What you went » So, what was the moment? What you went from great job from great job from great job qualifications kind of doing this for qualifications kind of doing this for qualifications kind of doing this for your organization internally, right, your organization internally, right, your organization internally, right, » to now I want to go do this for other » to now I want to go do this for other » to now I want to go do this for other organizations. What what was that organizations. What what was that organizations. What what was that driver? Why change? driver? Why change? driver? Why change? » Absolutely. That is such a phenomenal » Absolutely. That is such a phenomenal » Absolutely. That is such a phenomenal question and there's so question and there's so question and there's so » and we're out folks and we're do the » and we're out folks and we're do the » and we're out folks and we're do the answer and that's it. That's a wrap. No, answer and that's it. That's a wrap. No, answer and that's it. That's a wrap. No, there's um there's a lot that ties into there's um there's a lot that ties into there's um there's a lot that ties into that. As it is with any human that. As it is with any human that. As it is with any human experience, it's always more complex experience, it's always more complex experience, it's always more complex than what the PowerPoint slide shows, than what the PowerPoint slide shows, than what the PowerPoint slide shows, right? And so that's part of it. But for right? And so that's part of it. But for right? And so that's part of it. But for the sake of the conversation today, I the sake of the conversation today, I the sake of the conversation today, I think a few things to highlight there. think a few things to highlight there. think a few things to highlight there. One would be um there was this One would be um there was this One would be um there was this increasing drive for me the last increasing drive for me the last increasing drive for me the last probably two to three years to probably two to three years to probably two to three years to explore outside of those four walls. I explore outside of those four walls. I explore outside of those four walls. I grew up there essentially like that was grew up there essentially like that was grew up there essentially like that was » a long time » a long time » a long time » from let's see I started there at 21 and » from let's see I started there at 21 and » from let's see I started there at 21 and 13 years later I'm still there. So 13 years later I'm still there. So 13 years later I'm still there. So I again really grew up. That's what I I again really grew up. That's what I I again really grew up. That's what I knew about business. That's where I knew about business. That's where I knew about business. That's where I learned business acumen skills, learned business acumen skills, learned business acumen skills, understanding of management and how team understanding of management and how team understanding of management and how team formulation happens and conflict formulation happens and conflict formulation happens and conflict resolution and all these dynamics again resolution and all these dynamics again resolution and all these dynamics again I knew from this business. And so there I knew from this business. And so there I knew from this business. And so there was a part of me that was like gosh I was a part of me that was like gosh I was a part of me that was like gosh I don't know what I don't know and I would don't know what I don't know and I would don't know what I don't know and I would love to to love to to love to to know more what's out there. So certainly know more what's out there. So certainly know more what's out there. So certainly there was this developing drive in me there was this developing drive in me there was this developing drive in me and then and then and then » there's there's if you're in any » there's there's if you're in any » there's there's if you're in any organization for 13 years there's organization for 13 years there's organization for 13 years there's challenges right there's things and I challenges right there's things and I challenges right there's things and I don't think it's probably as beneficial don't think it's probably as beneficial don't think it's probably as beneficial right now to jump into some of that but right now to jump into some of that but right now to jump into some of that but there were just some difficulties there were just some difficulties there were just some difficulties and end of day let's leave that at I had and end of day let's leave that at I had and end of day let's leave that at I had an entrepreneurial hunger that was an entrepreneurial hunger that was an entrepreneurial hunger that was growing I was trying to find this better growing I was trying to find this better growing I was trying to find this better balance in my life between my autonomy balance in my life between my autonomy balance in my life between my autonomy my freedom um six kids, time, how I'm my freedom um six kids, time, how I'm my freedom um six kids, time, how I'm spending my time, and then also looking spending my time, and then also looking spending my time, and then also looking at um money, right? Looking at financial at um money, right? Looking at financial at um money, right? Looking at financial resource and the life that I wanted to resource and the life that I wanted to resource and the life that I wanted to live and realizing like, okay, I could live and realizing like, okay, I could live and realizing like, okay, I could retire from here hypothetically in 30 to retire from here hypothetically in 30 to retire from here hypothetically in 30 to 40 years. Is this what I want from the 40 years. Is this what I want from the 40 years. Is this what I want from the that balance of of autonomy and that balance of of autonomy and that balance of of autonomy and that balance of the financial freedom that balance of the financial freedom that balance of the financial freedom that I'm looking for? And at the end of day, I'm looking for? And at the end of day, I'm looking for? And at the end of day, it just it wasn't. Yeah. And so it just it wasn't. Yeah. And so it just it wasn't. Yeah. And so » and that autonomy part's important, too, » and that autonomy part's important, too, » and that autonomy part's important, too, because in any organizational structure, because in any organizational structure, because in any organizational structure, if you have a little bit of an if you have a little bit of an if you have a little bit of an entrepreneurial flare, you have a entrepreneurial flare, you have a entrepreneurial flare, you have a passion for what you do. passion for what you do. passion for what you do. » Yeah. » Yeah. » Yeah. » And you're going to have limits to what » And you're going to have limits to what » And you're going to have limits to what you're allowed to build within that four you're allowed to build within that four you're allowed to build within that four walls, right? They're going to have walls, right? They're going to have walls, right? They're going to have their » absolutely » absolutely » absolutely » systems protocols. Nothing wrong with » systems protocols. Nothing wrong with » systems protocols. Nothing wrong with that. Just if you wanted to go a that. Just if you wanted to go a that. Just if you wanted to go a different direction, you only have so different direction, you only have so different direction, you only have so much say. And so being able to go much say. And so being able to go much say. And so being able to go implement uh be an implement with other implement uh be an implement with other implement uh be an implement with other organizations that maybe you can go test organizations that maybe you can go test organizations that maybe you can go test and theorize and build things that are and theorize and build things that are and theorize and build things that are different. Um I'm sure that's and you're different. Um I'm sure that's and you're different. Um I'm sure that's and you're very creative so I'm sure that's a big very creative so I'm sure that's a big very creative so I'm sure that's a big draw. draw. draw. » There was a creative side. Absolutely. I » There was a creative side. Absolutely. I » There was a creative side. Absolutely. I love what you said there. Like there's love what you said there. Like there's love what you said there. Like there's nothing wrong. this is really not about nothing wrong. this is really not about nothing wrong. this is really not about right or wrong or um right or wrong or um right or wrong or um » I could have spent the rest of my career » I could have spent the rest of my career » I could have spent the rest of my career there and retired from there and if there and retired from there and if there and retired from there and if that's would have been my craving and I that's would have been my craving and I that's would have been my craving and I would have been getting my bucket would have been getting my bucket would have been getting my bucket filled, my psychological needs met, filled, my psychological needs met, filled, my psychological needs met, » great. That's awesome. There's plenty of » great. That's awesome. There's plenty of » great. That's awesome. There's plenty of people out there who do that and that people out there who do that and that people out there who do that and that level that balance they find of security level that balance they find of security level that balance they find of security and stability. and stability. and stability. » Um, wonderful. That's awesome. There's » Um, wonderful. That's awesome. There's » Um, wonderful. That's awesome. There's nothing wrong with that. And then there nothing wrong with that. And then there nothing wrong with that. And then there are other again just personality types are other again just personality types are other again just personality types that types that have different energy that types that have different energy that types that have different energy and different focus. And I think I could and different focus. And I think I could and different focus. And I think I could have stuck it out longer, but at at some have stuck it out longer, but at at some have stuck it out longer, but at at some level I was just increasingly level I was just increasingly level I was just increasingly dissatisfied. dissatisfied. dissatisfied. And they could have offered me a lot of And they could have offered me a lot of And they could have offered me a lot of additional things. And I think there's additional things. And I think there's additional things. And I think there's still this craving I had that once the still this craving I had that once the still this craving I had that once the idea was there, you could you could do idea was there, you could you could do idea was there, you could you could do what you're doing here and explore and what you're doing here and explore and what you're doing here and explore and potentially travel and potentially do potentially travel and potentially do potentially travel and potentially do this other places. Like it it kind of this other places. Like it it kind of this other places. Like it it kind of got locked in pretty solid. And got locked in pretty solid. And got locked in pretty solid. And then there was energy and excitement then there was energy and excitement then there was energy and excitement behind that. And so at some point I just behind that. And so at some point I just behind that. And so at some point I just said, "I'm I'm doing this right." You said, "I'm I'm doing this right." You said, "I'm I'm doing this right." You better believe there was some better believe there was some better believe there was some trepidation, some fear, some deep trepidation, some fear, some deep trepidation, some fear, some deep anxiety. We talked about a little bit. anxiety. We talked about a little bit. anxiety. We talked about a little bit. Yeah. I think I called you pretty early Yeah. I think I called you pretty early Yeah. I think I called you pretty early on in all this and said, "You're an on in all this and said, "You're an on in all this and said, "You're an entrepreneur. Help me, please." Right. entrepreneur. Help me, please." Right. entrepreneur. Help me, please." Right. Like » I'm like, "Bro, » I'm like, "Bro, » I'm like, "Bro, » bro, I don't understand what you're » bro, I don't understand what you're » bro, I don't understand what you're doing. So, good luck." doing. So, good luck." doing. So, good luck." » Yeah. Godspeed. » Yeah. Godspeed. » Yeah. Godspeed. » Yeah. I am I crave stability. I think we » Yeah. I am I crave stability. I think we » Yeah. I am I crave stability. I think we all do. We want security. And all do. We want security. And all do. We want security. And » especially with kids, that changes that » especially with kids, that changes that » especially with kids, that changes that dynamic big time. Arguably six kids, dynamic big time. Arguably six kids, dynamic big time. Arguably six kids, midlife is not the best time to start, midlife is not the best time to start, midlife is not the best time to start, you know, to jump ship and do your own. you know, to jump ship and do your own. you know, to jump ship and do your own. » You forgot a word, midlife. Christ. » You forgot a word, midlife. Christ. » You forgot a word, midlife. Christ. » Yeah. Right. Right. Oh, yes. Yeah. Let » Yeah. Right. Right. Oh, yes. Yeah. Let » Yeah. Right. Right. Oh, yes. Yeah. Let me let me throw that throw that in me let me throw that throw that in me let me throw that throw that in there. Um, yeah. So I think that there. Um, yeah. So I think that there. Um, yeah. So I think that probably is a a sufficient uh well one probably is a a sufficient uh well one probably is a a sufficient uh well one other thing I guess that's important to other thing I guess that's important to other thing I guess that's important to say in the exiting and stepping out and say in the exiting and stepping out and say in the exiting and stepping out and do what I'm doing now is again and kind do what I'm doing now is again and kind do what I'm doing now is again and kind of touched on already but just this of touched on already but just this of touched on already but just this realization that what I'm what I'm good realization that what I'm what I'm good realization that what I'm what I'm good at what I find myself the reason I've at what I find myself the reason I've at what I find myself the reason I've been promoted multiple times in this been promoted multiple times in this been promoted multiple times in this organization where I'm successful is organization where I'm successful is organization where I'm successful is with people and when I sit down and with people and when I sit down and with people and when I sit down and spend time one-on-one with people like I spend time one-on-one with people like I spend time one-on-one with people like I have something going on there that for have something going on there that for have something going on there that for whatever reason other people don't whatever reason other people don't whatever reason other people don't always bring that to the table. And so always bring that to the table. And so always bring that to the table. And so I've really tried to over the last few I've really tried to over the last few I've really tried to over the last few years develop this understanding of and years develop this understanding of and years develop this understanding of and I ask people this all the time in my I ask people this all the time in my I ask people this all the time in my coaching sessions. What do you bring coaching sessions. What do you bring coaching sessions. What do you bring when you walk into the room? Who are when you walk into the room? Who are when you walk into the room? Who are you? What is that unique thing that you? What is that unique thing that you? What is that unique thing that you bring your strengths? Do you have good bring your strengths? Do you have good bring your strengths? Do you have good awareness of how you're communicating, awareness of how you're communicating, awareness of how you're communicating, how you're showing up? Because we all how you're showing up? Because we all how you're showing up? Because we all have that when we walk in the room. have that when we walk in the room. have that when we walk in the room. There's something we bring to the room. There's something we bring to the room. There's something we bring to the room. or if I am out sick today, there's or if I am out sick today, there's or if I am out sick today, there's something my team is lacking because I'm something my team is lacking because I'm something my team is lacking because I'm not there. That doesn't mean they can't not there. That doesn't mean they can't not there. That doesn't mean they can't move forward. It just means there is a move forward. It just means there is a move forward. It just means there is a dynamic that is unique to each of us and dynamic that is unique to each of us and dynamic that is unique to each of us and how we take in the world and then how we how we take in the world and then how we how we take in the world and then how we in turn the output, how we show up in in turn the output, how we show up in in turn the output, how we show up in the world. the world. the world. » And so figuring that out about me and » And so figuring that out about me and » And so figuring that out about me and again realizing this is essentially this again realizing this is essentially this again realizing this is essentially this is about the human component. And so is about the human component. And so is about the human component. And so that is where again there was there's a that is where again there was there's a that is where again there was there's a lot of places that need help with the lot of places that need help with the lot of places that need help with the people skills side of things. And so people skills side of things. And so people skills side of things. And so that was a big driver again for me. that was a big driver again for me. that was a big driver again for me. » Yeah. » Yeah. » Yeah. » Yeah. That's really good. Uh so take me » Yeah. That's really good. Uh so take me » Yeah. That's really good. Uh so take me through uh your clientele. So you through uh your clientele. So you through uh your clientele. So you go out on your own. go out on your own. go out on your own. » Yep. » Yep. » Yep. » Uh give me an example of a a current » Uh give me an example of a a current » Uh give me an example of a a current client or some of your first clients. client or some of your first clients. client or some of your first clients. » Um what did that look like? » Um what did that look like? » Um what did that look like? » Not at all who I thought it'd be. So, » Not at all who I thought it'd be. So, » Not at all who I thought it'd be. So, you know, I had this limiting you know, I had this limiting you know, I had this limiting mindset of, okay, what do I know? I know mindset of, okay, what do I know? I know mindset of, okay, what do I know? I know health care. That means my ideal health care. That means my ideal health care. That means my ideal customer profile is going to be someone customer profile is going to be someone customer profile is going to be someone in healthcare, right? Someone struggling in healthcare, right? Someone struggling in healthcare, right? Someone struggling with retention, with turnover issues, um with retention, with turnover issues, um with retention, with turnover issues, um frontline staff, frontline staff, frontline staff, » and it's all internal staffing, right? » and it's all internal staffing, right? » and it's all internal staffing, right? Yeah. Your focus, internal staffing, Yeah. Your focus, internal staffing, Yeah. Your focus, internal staffing, development. development. development. » Yes. Um do a little bit like I'm open to » Yes. Um do a little bit like I'm open to » Yes. Um do a little bit like I'm open to and have opportunities to do external and have opportunities to do external and have opportunities to do external like coaching. If you've got an like coaching. If you've got an like coaching. If you've got an individual who's just looking for individual who's just looking for individual who's just looking for coaching outside of an org, I do that as coaching outside of an org, I do that as coaching outside of an org, I do that as well. But the bulk of what I've done is well. But the bulk of what I've done is well. But the bulk of what I've done is yeah internal organizational development yeah internal organizational development yeah internal organizational development stuff. Um stuff. Um stuff. Um excuse me. So the ideal customer profile excuse me. So the ideal customer profile excuse me. So the ideal customer profile again didn't really um fit what I again didn't really um fit what I again didn't really um fit what I thought it would focus on healthcare. thought it would focus on healthcare. thought it would focus on healthcare. Instead um I got basically the same Instead um I got basically the same Instead um I got basically the same month that I made the decision to step month that I made the decision to step month that I made the decision to step out and I started doing outreach to all out and I started doing outreach to all out and I started doing outreach to all these health care organizations like these health care organizations like these health care organizations like here's who I am and here's what I do. I here's who I am and here's what I do. I here's who I am and here's what I do. I had a um leadership consulting firm had a um leadership consulting firm had a um leadership consulting firm based in Austria actually reach out to based in Austria actually reach out to based in Austria actually reach out to me and say, "Hey, we see you're me and say, "Hey, we see you're me and say, "Hey, we see you're certified in X, Y, and Z. We're we do certified in X, Y, and Z. We're we do certified in X, Y, and Z. We're we do global partnerships and we need someone global partnerships and we need someone global partnerships and we need someone in the United States to go and do some in the United States to go and do some in the United States to go and do some leadership development." leadership development." leadership development." » Is this Next Element? » Is this Next Element? » Is this Next Element? » No, that's not Next Element. It came to » No, that's not Next Element. It came to » No, that's not Next Element. It came to me through Next Element, but this is me through Next Element, but this is me through Next Element, but this is actually a group called Think Beyond. actually a group called Think Beyond. actually a group called Think Beyond. They're a phenomenal um again They're a phenomenal um again They're a phenomenal um again » um leadership consulting firm would be a » um leadership consulting firm would be a » um leadership consulting firm would be a simplistic way of putting it, but simplistic way of putting it, but simplistic way of putting it, but they're based in Austria and again they're based in Austria and again they're based in Austria and again they have global clients. A lot of their have global clients. A lot of their have global clients. A lot of their clients are global. Um and so I got clients are global. Um and so I got clients are global. Um and so I got hooked up with them real quickly and hooked up with them real quickly and hooked up with them real quickly and they said, "We need you to go to New they said, "We need you to go to New they said, "We need you to go to New Jersey and work with a manufacturing Jersey and work with a manufacturing Jersey and work with a manufacturing company and put on this leadership company and put on this leadership company and put on this leadership program." And so that's what I did. and program." And so that's what I did. and program." And so that's what I did. and um and that has since led to just a ton um and that has since led to just a ton um and that has since led to just a ton of other opportunities. So most of my of other opportunities. So most of my of other opportunities. So most of my time actually over the last year has time actually over the last year has time actually over the last year has been spent I'm doing a little bit of been spent I'm doing a little bit of been spent I'm doing a little bit of some healthcare stuff right now with an some healthcare stuff right now with an some healthcare stuff right now with an organization more in the healthcare organization more in the healthcare organization more in the healthcare sector. they're really not healthcare sector. they're really not healthcare sector. they're really not healthcare but it's actually primarily been like but it's actually primarily been like but it's actually primarily been like manufacturing clean energy um these manufacturing clean energy um these manufacturing clean energy um these places again global organizations that I places again global organizations that I places again global organizations that I absolutely would have limited myself absolutely would have limited myself absolutely would have limited myself just my mental belief about what shim is just my mental belief about what shim is just my mental belief about what shim is there to do I did not have that there to do I did not have that there to do I did not have that switch turned on right and so now I'm switch turned on right and so now I'm switch turned on right and so now I'm doing coaching with doing coaching with doing coaching with » senior level leadership all the way down » senior level leadership all the way down » senior level leadership all the way down to mid-level managers and frontline like to mid-level managers and frontline like to mid-level managers and frontline like shift leads and coaching and programs shift leads and coaching and programs shift leads and coaching and programs again for these individuals. And what's again for these individuals. And what's again for these individuals. And what's interesting is like, oh, they truly are interesting is like, oh, they truly are interesting is like, oh, they truly are up against the very same challenges that up against the very same challenges that up against the very same challenges that we are up against in healthcare because we are up against in healthcare because we are up against in healthcare because again, this is these are human issues. again, this is these are human issues. again, this is these are human issues. Conflict resolution, how to give Conflict resolution, how to give Conflict resolution, how to give feedback to a team member, how to stay feedback to a team member, how to stay feedback to a team member, how to stay engaged, how to communicate with someone engaged, how to communicate with someone engaged, how to communicate with someone who's very different from me and who's very different from me and who's very different from me and diverse, like how do we shift our energy diverse, like how do we shift our energy diverse, like how do we shift our energy to adapt? Those are the very things I'm to adapt? Those are the very things I'm to adapt? Those are the very things I'm doing now. Now again, stuff I was doing now. Now again, stuff I was doing now. Now again, stuff I was doing previous as well. previous as well. previous as well. » Yeah, that's interesting. So, are you » Yeah, that's interesting. So, are you » Yeah, that's interesting. So, are you meeting with groups, one-on- ones with meeting with groups, one-on- ones with meeting with groups, one-on- ones with several people in the same organization, several people in the same organization, several people in the same organization, just the main person? just the main person? just the main person? » It's all of the above. So, um you know, » It's all of the above. So, um you know, » It's all of the above. So, um you know, give an example of one of the give an example of one of the give an example of one of the » programs going to Canada next week. Um » programs going to Canada next week. Um » programs going to Canada next week. Um and we'll be um doing a it's a group and we'll be um doing a it's a group and we'll be um doing a it's a group program. So, there's you know, you got a program. So, there's you know, you got a program. So, there's you know, you got a a group of 15 16 individuals in there. a group of 15 16 individuals in there. a group of 15 16 individuals in there. We'll be together for 3 days going We'll be together for 3 days going We'll be together for 3 days going through just a ton of different through just a ton of different through just a ton of different incredible content. And outside of that incredible content. And outside of that incredible content. And outside of that though, I've already met with a handful though, I've already met with a handful though, I've already met with a handful of them one-on-one to who are you? And of them one-on-one to who are you? And of them one-on-one to who are you? And we use different personality assessment we use different personality assessment we use different personality assessment tools um where you know they take an tools um where you know they take an tools um where you know they take an assessment and then we use that to help assessment and then we use that to help assessment and then we use that to help them understand them understand them understand » what works. There's too many shim. » what works. There's too many shim. » what works. There's too many shim. » There are so many so many. And so » There are so many so many. And so » There are so many so many. And so actually I wish I could say I use this actually I wish I could say I use this actually I wish I could say I use this one but I'm using a few different ones. one but I'm using a few different ones. one but I'm using a few different ones. There's there's multiple. And so uh with There's there's multiple. And so uh with There's there's multiple. And so uh with this group, I'm actually using a tool this group, I'm actually using a tool this group, I'm actually using a tool called um OPQ. called um OPQ. called um OPQ. » Okay. » Okay. » Okay. » And with my work elsewhere that I do, I » And with my work elsewhere that I do, I » And with my work elsewhere that I do, I typically use a program called PCM or typically use a program called PCM or typically use a program called PCM or process communication model. I'm also process communication model. I'm also process communication model. I'm also using disk. A lot of people are familiar using disk. A lot of people are familiar using disk. A lot of people are familiar with the disk model. And um those are with the disk model. And um those are with the disk model. And um those are three all three of those are happening three all three of those are happening three all three of those are happening in programs that exist in programs that exist in programs that exist » right now. And so my » right now. And so my » right now. And so my philosophy around these tools is there philosophy around these tools is there philosophy around these tools is there are some that certainly I've attached to are some that certainly I've attached to are some that certainly I've attached to and latched on to more than others. And and latched on to more than others. And and latched on to more than others. And I can talk about why that is, I can talk about why that is, I can talk about why that is, » but at the end of the day, » but at the end of the day, » but at the end of the day, » they're designed to help you understand » they're designed to help you understand » they're designed to help you understand you. None of them are perfect. None of you. None of them are perfect. None of you. None of them are perfect. None of them can fully capture the complexity of them can fully capture the complexity of them can fully capture the complexity of what it means to be a human, but they what it means to be a human, but they what it means to be a human, but they are all built to help you get a better are all built to help you get a better are all built to help you get a better sense of how you take in the world and sense of how you take in the world and sense of how you take in the world and how you show up in the world. And so if how you show up in the world. And so if how you show up in the world. And so if you are willing to spend time on any one you are willing to spend time on any one you are willing to spend time on any one of those tools, I'm going to say you of those tools, I'm going to say you of those tools, I'm going to say you probably can't go wrong for the most probably can't go wrong for the most probably can't go wrong for the most part. There are some that are more part. There are some that are more part. There are some that are more evidence-based, have strong research. evidence-based, have strong research. evidence-based, have strong research. But I also remind people and my But I also remind people and my But I also remind people and my thought is that um not research doesn't thought is that um not research doesn't thought is that um not research doesn't mean not useful. There are I think about mean not useful. There are I think about mean not useful. There are I think about this analogy of um how many papers are this analogy of um how many papers are this analogy of um how many papers are written, how much uh research has been written, how much uh research has been written, how much uh research has been done on the benefits of going to the done on the benefits of going to the done on the benefits of going to the gym, right? We could find all kinds of gym, right? We could find all kinds of gym, right? We could find all kinds of stuff out there, peer-reviewed stuff out there, peer-reviewed stuff out there, peer-reviewed literature on that, but I'll bet you a literature on that, but I'll bet you a literature on that, but I'll bet you a hundred a thousand years ago, they had hundred a thousand years ago, they had hundred a thousand years ago, they had an understanding that if you list lift an understanding that if you list lift an understanding that if you list lift heavy things long enough, you get heavy things long enough, you get heavy things long enough, you get stronger, right? Like so there's that's stronger, right? Like so there's that's stronger, right? Like so there's that's that's part of this wrestling match that's part of this wrestling match that's part of this wrestling match between there are some out there who say between there are some out there who say between there are some out there who say ah there's no research behind that and ah there's no research behind that and ah there's no research behind that and you shouldn't do that xyz. They've got you shouldn't do that xyz. They've got you shouldn't do that xyz. They've got all these arguments against it and I'm all these arguments against it and I'm all these arguments against it and I'm like I get that and I like research too. like I get that and I like research too. like I get that and I like research too. I like evidence-based. I'm a try to be a I like evidence-based. I'm a try to be a I like evidence-based. I'm a try to be a logical individual and I also want to logical individual and I also want to logical individual and I also want to make sure that we understand that just make sure that we understand that just make sure that we understand that just because you don't have some of that because you don't have some of that because you don't have some of that doesn't mean it's not a useful tool to doesn't mean it's not a useful tool to doesn't mean it's not a useful tool to help give you terminology, categories, help give you terminology, categories, help give you terminology, categories, concepts to explore who you are at end concepts to explore who you are at end concepts to explore who you are at end of day. of day. of day. Samuel, you know you better than any Samuel, you know you better than any Samuel, you know you better than any profile lover know you. But if I can get profile lover know you. But if I can get profile lover know you. But if I can get a profile in front of you and then we a profile in front of you and then we a profile in front of you and then we can walk through it together and dig can walk through it together and dig can walk through it together and dig into some of these. Talk to me about into some of these. Talk to me about into some of these. Talk to me about this. Why does this feel right to you or this. Why does this feel right to you or this. Why does this feel right to you or this feel not right to you? We can make this feel not right to you? We can make this feel not right to you? We can make significant progress. significant progress. significant progress. » Are those tools more valuable in the » Are those tools more valuable in the » Are those tools more valuable in the sense that I understand myself better or sense that I understand myself better or sense that I understand myself better or that I understand you better? that I understand you better? that I understand you better? » I'm going to say it's both, but it's » I'm going to say it's both, but it's » I'm going to say it's both, but it's always the former always proceeds. always the former always proceeds. always the former always proceeds. always has to come before the always has to come before the always has to come before the ladder. ladder. ladder. » So identification of yourself is » So identification of yourself is » So identification of yourself is required before it could be used for required before it could be used for required before it could be used for others to better understand you. others to better understand you. others to better understand you. » Yeah. Yeah. » Yeah. Yeah. » Yeah. Yeah. » I would say pretty st strongly I feel » I would say pretty st strongly I feel » I would say pretty st strongly I feel pretty strong on that. The reason pretty strong on that. The reason pretty strong on that. The reason is because if you go in reverse order is because if you go in reverse order is because if you go in reverse order all of a sudden I have a tool. I'm going all of a sudden I have a tool. I'm going all of a sudden I have a tool. I'm going to come in and PCM you right or I'm to come in and PCM you right or I'm to come in and PCM you right or I'm going to disc you or I'm now going to going to disc you or I'm now going to going to disc you or I'm now going to say I'm going to disc. say I'm going to disc. say I'm going to disc. » Yeah. Well, that happens. That's » Yeah. Well, that happens. That's » Yeah. Well, that happens. That's actually one of the big uh reasons you actually one of the big uh reasons you actually one of the big uh reasons you see certain HR professionals will resist see certain HR professionals will resist see certain HR professionals will resist some of these tools because they can some of these tools because they can some of these tools because they can lead to just one more way tool for me in lead to just one more way tool for me in lead to just one more way tool for me in my distress to attack you. Ah Samuel, my distress to attack you. Ah Samuel, my distress to attack you. Ah Samuel, he's just that promoter energy. He he's just that promoter energy. He he's just that promoter energy. He doesn't care about people the way I care doesn't care about people the way I care doesn't care about people the way I care about people because he's just this. And about people because he's just this. And about people because he's just this. And so step one is always know you. Know so step one is always know you. Know so step one is always know you. Know your drivers. Know your distress your drivers. Know your distress your drivers. Know your distress patterns. know how you show up and see patterns. know how you show up and see patterns. know how you show up and see yourself in the world. And really the yourself in the world. And really the yourself in the world. And really the work can stop there before you try to work can stop there before you try to work can stop there before you try to start analyzing and understanding other start analyzing and understanding other start analyzing and understanding other people. We have enough work to do on people. We have enough work to do on people. We have enough work to do on ourselves before we start to work. And ourselves before we start to work. And ourselves before we start to work. And any leadership development content, any leadership development content, any leadership development content, any skill we talk about um there's this a skill we talk about um there's this a skill we talk about um there's this a big part of leadership um programs is big part of leadership um programs is big part of leadership um programs is usually like how to give feedback to usually like how to give feedback to usually like how to give feedback to someone and that's about you're doing X someone and that's about you're doing X someone and that's about you're doing X so I need to give you feedback on that. so I need to give you feedback on that. so I need to give you feedback on that. That's important. Absolutely. But you That's important. Absolutely. But you That's important. Absolutely. But you want to know what's better, how to want to know what's better, how to want to know what's better, how to receive feedback. How do I what do I receive feedback. How do I what do I receive feedback. How do I what do I need to focus on? How to take in? need to focus on? How to take in? need to focus on? How to take in? Because how you receive feedback Because how you receive feedback Because how you receive feedback directly correlates to how you're going directly correlates to how you're going directly correlates to how you're going to give feedback. So all that to say, I to give feedback. So all that to say, I to give feedback. So all that to say, I think both is the answer, but you got to think both is the answer, but you got to think both is the answer, but you got to have I would say you really need to have I would say you really need to have I would say you really need to have the one before the other and prioritize the one before the other and prioritize the one before the other and prioritize the one above the other. prioritize the one above the other. prioritize the one above the other. uh the Inagram when it was like a big uh the Inagram when it was like a big uh the Inagram when it was like a big hot yeah button topic and there were so hot yeah button topic and there were so hot yeah button topic and there were so many podcasts on it and you've got the many podcasts on it and you've got the many podcasts on it and you've got the book and I fought it forever and I was book and I fought it forever and I was book and I fought it forever and I was like I'm never going to and it kind of like I'm never going to and it kind of like I'm never going to and it kind of it was more fun to be on the other side it was more fun to be on the other side it was more fun to be on the other side of it and not participate for a long of it and not participate for a long of it and not participate for a long time. The time. The time. The » resistor. Oh yeah, I did that for a » resistor. Oh yeah, I did that for a » resistor. Oh yeah, I did that for a while. And so I would just with my while. And so I would just with my while. And so I would just with my co-workers that were really into it, co-workers that were really into it, co-workers that were really into it, Abby and Tyler at the time, I just make Abby and Tyler at the time, I just make Abby and Tyler at the time, I just make up a number and tell them I finally did up a number and tell them I finally did up a number and tell them I finally did it. And I'd just change the number every it. And I'd just change the number every it. And I'd just change the number every time. And then they'd be like, "But for time. And then they'd be like, "But for time. And then they'd be like, "But for real this time?" No. Like, "No, I didn't real this time?" No. Like, "No, I didn't real this time?" No. Like, "No, I didn't do I know. Oh, I knew you were a one." do I know. Oh, I knew you were a one." do I know. Oh, I knew you were a one." » Oh, yeah. Then then they both would just » Oh, yeah. Then then they both would just » Oh, yeah. Then then they both would just start talking and then Abby be over start talking and then Abby be over start talking and then Abby be over there thinking it all through and I'd there thinking it all through and I'd there thinking it all through and I'd just let it go. It was terrible. Super just let it go. It was terrible. Super just let it go. It was terrible. Super Henry. Uh, but I've thought about why Henry. Uh, but I've thought about why Henry. Uh, but I've thought about why I resisted besides it was fun. Yeah. why I resisted besides it was fun. Yeah. why I resisted besides it was fun. Yeah. And it was entertaining because, you And it was entertaining because, you And it was entertaining because, you know, I just make fun of it. But but the know, I just make fun of it. But but the know, I just make fun of it. But but the part I didn't enjoy is thinking about part I didn't enjoy is thinking about part I didn't enjoy is thinking about myself. I I did not enjoy that myself. I I did not enjoy that myself. I I did not enjoy that » looking into myself, understanding how I » looking into myself, understanding how I » looking into myself, understanding how I do things. I just am just going to keep do things. I just am just going to keep do things. I just am just going to keep pushing and trying to be better and pushing and trying to be better and pushing and trying to be better and react in real time because it's kind of react in real time because it's kind of react in real time because it's kind of like this proactive thing. And and by like this proactive thing. And and by like this proactive thing. And and by nature, I'm not necessarily very nature, I'm not necessarily very nature, I'm not necessarily very proactive. I'm just active. proactive. I'm just active. proactive. I'm just active. » Yeah. » Yeah. » Yeah. » Yeah. » Yeah. » Yeah. » So, so like it kind of revealed in me. I » So, so like it kind of revealed in me. I » So, so like it kind of revealed in me. I was like, man, there's all these like was like, man, there's all these like was like, man, there's all these like disciplinary sit down, do this thing so disciplinary sit down, do this thing so disciplinary sit down, do this thing so all these other things get easier. Work all these other things get easier. Work all these other things get easier. Work out so the next time I, you know, go out so the next time I, you know, go out so the next time I, you know, go help someone move or I want to go on a help someone move or I want to go on a help someone move or I want to go on a hike with my kids, it's not, you know, hike with my kids, it's not, you know, hike with my kids, it's not, you know, so terrible and I can enjoy it more. Um, so terrible and I can enjoy it more. Um, so terrible and I can enjoy it more. Um, or thinking through how do I want to or thinking through how do I want to or thinking through how do I want to feel when I'm 70, right? I don't think feel when I'm 70, right? I don't think feel when I'm 70, right? I don't think about that. Like I'm about that. Like I'm about that. Like I'm » it's real time. So I think people that » it's real time. So I think people that » it's real time. So I think people that are in that real time uh it's I don't are in that real time uh it's I don't are in that real time uh it's I don't know it's just hard but fast forward to know it's just hard but fast forward to know it's just hard but fast forward to when I finally did it. Um everyone told when I finally did it. Um everyone told when I finally did it. Um everyone told me what my number was right and me what my number was right and me what my number was right and everybody will do it. What I appreciated everybody will do it. What I appreciated everybody will do it. What I appreciated about was that you selfidentify and I also was that you selfidentify and I also was that you selfidentify and I also was cautious about that but you're the cautious about that but you're the cautious about that but you're the principle of it you're supposed to principle of it you're supposed to principle of it you're supposed to selfidentify. You're supposed to read, selfidentify. You're supposed to read, selfidentify. You're supposed to read, you know, this book, read every you know, this book, read every you know, this book, read every personality, decide which one you personality, decide which one you personality, decide which one you identify with. And then, do you remember identify with. And then, do you remember identify with. And then, do you remember the song? The songs, the song? The songs, the song? The songs, every number had a song. every number had a song. every number had a song. » And so, one of my buddies, Teddy, who's » And so, one of my buddies, Teddy, who's » And so, one of my buddies, Teddy, who's super into it, super into it, super into it, » uh, kept talking about it. He's like, » uh, kept talking about it. He's like, » uh, kept talking about it. He's like, "You got to go listen to like once you "You got to go listen to like once you "You got to go listen to like once you get all it done, you identified, then go get all it done, you identified, then go get all it done, you identified, then go listen to songs as a final step." and listen to songs as a final step." and listen to songs as a final step." and there's a song for one through nine and there's a song for one through nine and there's a song for one through nine and you listen to those songs and you listen to those songs and you listen to those songs and you essentially listen to that song and essentially listen to that song and essentially listen to that song and you're probably going to have a moment you're probably going to have a moment you're probably going to have a moment and sure as heck when I heard when I and sure as heck when I heard when I and sure as heck when I heard when I heard anyagram 3 I'm not going to talk heard anyagram 3 I'm not going to talk heard anyagram 3 I'm not going to talk about it there might have been snot about it there might have been snot about it there might have been snot involved » and I've had other people try and do » and I've had other people try and do » and I've had other people try and do that experience but they didn't do the that experience but they didn't do the that experience but they didn't do the due diligence prior so it didn't really due diligence prior so it didn't really due diligence prior so it didn't really hit the same they're like you're such a hit the same they're like you're such a hit the same they're like you're such a wuss like I didn't I mean obviously wuss like I didn't I mean obviously wuss like I didn't I mean obviously that's my song and I'm like it also kind that's my song and I'm like it also kind that's my song and I'm like it also kind of makes sense to your personal ity. Um, of makes sense to your personal ity. Um, of makes sense to your personal ity. Um, but then I listened to that song and I but then I listened to that song and I but then I listened to that song and I knew what my brother was, Steven. And I knew what my brother was, Steven. And I knew what my brother was, Steven. And I remember listening to his song and that remember listening to his song and that remember listening to his song and that hit me really hard and created empathy hit me really hard and created empathy hit me really hard and created empathy different than reading about it. different than reading about it. different than reading about it. » And it was just a different way of » And it was just a different way of » And it was just a different way of taking the information through a lyrics taking the information through a lyrics taking the information through a lyrics form in music, form in music, form in music, » you know, that just kind of almost like » you know, that just kind of almost like » you know, that just kind of almost like uh uh uh » makes you more sensitive to it like » makes you more sensitive to it like » makes you more sensitive to it like Right. Music's weird, right? like you Right. Music's weird, right? like you Right. Music's weird, right? like you feel it deeply and outwardly and you're feel it deeply and outwardly and you're feel it deeply and outwardly and you're hearing it and you're feeling it hearing it and you're feeling it hearing it and you're feeling it » and so I think that is a great tool for » and so I think that is a great tool for » and so I think that is a great tool for anybody that's uh exploring and not anybody that's uh exploring and not anybody that's uh exploring and not necessarily in the organizational side necessarily in the organizational side necessarily in the organizational side cuz » it's a mess in organizational side the » it's a mess in organizational side the » it's a mess in organizational side the inagram like I never was able to inagram like I never was able to inagram like I never was able to translate it over like discan yeah translate it over like discan yeah translate it over like discan yeah » you know you almost kind of need a more » you know you almost kind of need a more » you know you almost kind of need a more simple that's more about an simple that's more about an simple that's more about an organizational structure in more just organizational structure in more just organizational structure in more just about you and then uh I'll fast I'll about you and then uh I'll fast I'll about you and then uh I'll fast I'll I'll give the mic back to you. You're I'll give the mic back to you. You're I'll give the mic back to you. You're good. No, no, this is great. good. No, no, this is great. good. No, no, this is great. » Um, but fast forward, uh, Haley finally » Um, but fast forward, uh, Haley finally » Um, but fast forward, uh, Haley finally did it and she ended up being a six and did it and she ended up being a six and did it and she ended up being a six and I was a three. I was a three. I was a three. » Okay. » Okay. » Okay. » And so we read, you can read about your » And so we read, you can read about your » And so we read, you can read about your Inagrams » as a couple. » as a couple. » as a couple. » Okay. So they had the act, oh my » Okay. So they had the act, oh my » Okay. So they had the act, oh my goodness, talk about feeling exposed. It goodness, talk about feeling exposed. It goodness, talk about feeling exposed. It took us 3 days to finish it cuz we were took us 3 days to finish it cuz we were took us 3 days to finish it cuz we were so uncomfortable. so uncomfortable. so uncomfortable. » It was so spot on. We're like, "Okay, » It was so spot on. We're like, "Okay, » It was so spot on. We're like, "Okay, that's yeah, that's enough tonight." But that's yeah, that's enough tonight." But that's yeah, that's enough tonight." But I mean, it was wild how detailed it got. I mean, it was wild how detailed it got. I mean, it was wild how detailed it got. Like this probably happens all the time Like this probably happens all the time Like this probably happens all the time that when you fight, you probably fight that when you fight, you probably fight that when you fight, you probably fight about these stupid things and uh when about these stupid things and uh when about these stupid things and uh when this person shuts down, it's because of this person shuts down, it's because of this person shuts down, it's because of this person doing this. I mean, it was this person doing this. I mean, it was this person doing this. I mean, it was like scary accurate. And so, back to the like scary accurate. And so, back to the like scary accurate. And so, back to the feeling exposed thing. It took us three feeling exposed thing. It took us three feeling exposed thing. It took us three days to read a page. Yeah. days to read a page. Yeah. days to read a page. Yeah. » You know what I mean? And then like we » You know what I mean? And then like we » You know what I mean? And then like we come back to it. Uh but yeah, you just come back to it. Uh but yeah, you just come back to it. Uh but yeah, you just also I think there's just a part of also I think there's just a part of also I think there's just a part of humanity you don't want others to know humanity you don't want others to know humanity you don't want others to know you » as deeply as you know yourself. So when » as deeply as you know yourself. So when » as deeply as you know yourself. So when you really organizational structure in all this organizational structure in all this like lit up on my phone right now like lit up on my phone right now like lit up on my phone right now because of this whole school thing because of this whole school thing because of this whole school thing » I'm trying to figure out how to do this » I'm trying to figure out how to do this » I'm trying to figure out how to do this because everybody's figuring out who's because everybody's figuring out who's because everybody's figuring out who's picking up who now picking up who now picking up who now » and so everybody's schedules are off and » and so everybody's schedules are off and » and so everybody's schedules are off and yeah the school we have a big storm yeah the school we have a big storm yeah the school we have a big storm coming in everybody and I can't figure coming in everybody and I can't figure coming in everybody and I can't figure out how to shut off my ringer. There we out how to shut off my ringer. There we out how to shut off my ringer. There we go. Um, but I think it's going to be go. Um, but I think it's going to be go. Um, but I think it's going to be fine. You know, they can walk in the fine. You know, they can walk in the fine. You know, they can walk in the thunderstorm. It doesn't look that bad. thunderstorm. It doesn't look that bad. thunderstorm. It doesn't look that bad. » Doesn't look like it's supposed to » Doesn't look like it's supposed to » Doesn't look like it's supposed to happen to like everybody shut down here. happen to like everybody shut down here. happen to like everybody shut down here. I don't understand I don't understand I don't understand um um um » what the big deal, yo, is like there's » what the big deal, yo, is like there's » what the big deal, yo, is like there's 11% chance at 1:00 of rain. It goes up 11% chance at 1:00 of rain. It goes up 11% chance at 1:00 of rain. It goes up to 22% chance at 2:00, but really, to 22% chance at 2:00, but really, to 22% chance at 2:00, but really, » you know, it's not until 5:00. That's » you know, it's not until 5:00. That's » you know, it's not until 5:00. That's when it's a 75% chance. I'm not sure when it's a 75% chance. I'm not sure when it's a 75% chance. I'm not sure what they're what they're what they're » You'd be a great weatherman. » You'd be a great weatherman. » You'd be a great weatherman. Throw the green screen up right now. Throw the green screen up right now. Throw the green screen up right now. Throw the green screen zooming in Throw the green screen zooming in Throw the green screen zooming in trying to see those. trying to see those. trying to see those. » The best moment that could happen as a » The best moment that could happen as a » The best moment that could happen as a tornado just rips through this wall mids tornado just rips through this wall mids tornado just rips through this wall mids sentence. I don't see anything until sentence. I don't see anything until sentence. I don't see anything until » I don't know, right? That's too good. » I don't know, right? That's too good. » I don't know, right? That's too good. It's here. It's here. It's here. » You know, that's actually a great » You know, that's actually a great » You know, that's actually a great speaks to the respond to what you speaks to the respond to what you speaks to the respond to what you see, not to what you know. That's see, not to what you know. That's see, not to what you know. That's actually one of my favorite lines in actually one of my favorite lines in actually one of my favorite lines in terms of the all these profiles from the terms of the all these profiles from the terms of the all these profiles from the weather back to this. Right. We can weather back to this. Right. We can weather back to this. Right. We can Yeah. You know, that's what I'm here to Yeah. You know, that's what I'm here to Yeah. You know, that's what I'm here to do. Hey, listen. You do enough coaching. do. Hey, listen. You do enough coaching. do. Hey, listen. You do enough coaching. You got to figure out how to reel this You got to figure out how to reel this You got to figure out how to reel this crap in. crap in. crap in. » Crapals. » Crapals. » Crapals. No, no, no. It's great. There's so much No, no, no. It's great. There's so much No, no, no. It's great. There's so much of what you said in there that would be of what you said in there that would be of what you said in there that would be a lot of fun to dive into more deeply. a lot of fun to dive into more deeply. a lot of fun to dive into more deeply. One of the things you touched on is like One of the things you touched on is like One of the things you touched on is like um figuring out how inagram doesn't feel um figuring out how inagram doesn't feel um figuring out how inagram doesn't feel as effective for an organization where as effective for an organization where as effective for an organization where dis does and some of that is just like dis does and some of that is just like dis does and some of that is just like how much space does an organization does how much space does an organization does how much space does an organization does a structure in the organization leave a structure in the organization leave a structure in the organization leave for that tool. for that tool. for that tool. » A tool like Inog a tool that's deeply » A tool like Inog a tool that's deeply » A tool like Inog a tool that's deeply personal absolutely can be beneficial. personal absolutely can be beneficial. personal absolutely can be beneficial. The challenge is that to your point, The challenge is that to your point, The challenge is that to your point, people do these and they feel seen, they people do these and they feel seen, they people do these and they feel seen, they feel exposed, feel exposed, feel exposed, » and you might not want to feel certain » and you might not want to feel certain » and you might not want to feel certain to that level. to that level. to that level. » With my spouse, that's one thing, right? » With my spouse, that's one thing, right? » With my spouse, that's one thing, right? With my colleague, that's another. And With my colleague, that's another. And With my colleague, that's another. And that is something I mean, just last that is something I mean, just last that is something I mean, just last night, I'm having to walk through this night, I'm having to walk through this night, I'm having to walk through this with an individual who were going with an individual who were going with an individual who were going through the assessment and they're like, through the assessment and they're like, through the assessment and they're like, "It kind of violates my privacy, doesn't "It kind of violates my privacy, doesn't "It kind of violates my privacy, doesn't it?" I'm like, "Tell me more on that. it?" I'm like, "Tell me more on that. it?" I'm like, "Tell me more on that. Why do you feel that way?" Right? help Why do you feel that way?" Right? help Why do you feel that way?" Right? help me understand what's going on because me understand what's going on because me understand what's going on because the majority don't respond that way. The the majority don't respond that way. The the majority don't respond that way. The majority are actually like this is majority are actually like this is majority are actually like this is incredible. This is great. I love this. incredible. This is great. I love this. incredible. This is great. I love this. This is so helpful. And so it's getting This is so helpful. And so it's getting This is so helpful. And so it's getting into what's going on again behind the into what's going on again behind the into what's going on again behind the scenes for why we why we are scenes for why we why we are scenes for why we why we are processing that the way that we are. I'm processing that the way that we are. I'm processing that the way that we are. I'm curious with you though, one thing I curious with you though, one thing I curious with you though, one thing I want to hit on real quick. You mentioned want to hit on real quick. You mentioned want to hit on real quick. You mentioned um um um » with Stephen specifically, » with Stephen specifically, » with Stephen specifically, » there was this empathy that was » there was this empathy that was » there was this empathy that was activated for you that wasn't there activated for you that wasn't there activated for you that wasn't there » before. Can you share more on that? what » before. Can you share more on that? what » before. Can you share more on that? what is what is that? is what is that? is what is that? » So essentially when I found out um » So essentially when I found out um » So essentially when I found out um because obviously worked closely because obviously worked closely because obviously worked closely together for a long time, I saw another together for a long time, I saw another together for a long time, I saw another side of him that I never really side of him that I never really side of him that I never really understood through what his Instagram understood through what his Instagram understood through what his Instagram number was and that I felt empathy for number was and that I felt empathy for number was and that I felt empathy for things that were hard or things he was things that were hard or things he was things that were hard or things he was feeling cuz a song is very much feeling cuz a song is very much feeling cuz a song is very much » an out the each song is kind of like an » an out the each song is kind of like an » an out the each song is kind of like an outcry of the pain of it. So like a outcry of the pain of it. So like a outcry of the pain of it. So like a three is an achiever, right? So a three is an achiever, right? So a three is an achiever, right? So a three is like, "Have I done enough? I'm so is like, "Have I done enough? I'm so is like, "Have I done enough? I'm so tired." Like, "Have I done enough?" tired." Like, "Have I done enough?" tired." Like, "Have I done enough?" Like, "Will I ever do enough to earn Like, "Will I ever do enough to earn Like, "Will I ever do enough to earn this or earn your love?" So like the this or earn your love?" So like the this or earn your love?" So like the curse of a an unachiever is that you curse of a an unachiever is that you curse of a an unachiever is that you just don't feel like you've ever done just don't feel like you've ever done just don't feel like you've ever done enough. Yeah. enough. Yeah. enough. Yeah. » And you always have to do more. And so » And you always have to do more. And so » And you always have to do more. And so on two being that nine, sorry, he's a on two being that nine, sorry, he's a on two being that nine, sorry, he's a nine. Wow, screwed that up. He's a nine. nine. Wow, screwed that up. He's a nine. nine. Wow, screwed that up. He's a nine. So understanding how a nine feels. Yeah. So understanding how a nine feels. Yeah. So understanding how a nine feels. Yeah. » And uh their Yeah. ability to be seen » And uh their Yeah. ability to be seen » And uh their Yeah. ability to be seen and not seen and blending and like and not seen and blending and like and not seen and blending and like not sure of these things and not sure of these things and not sure of these things and » and so yeah, once I heard that side, I » and so yeah, once I heard that side, I » and so yeah, once I heard that side, I was just like, God, that'd be hard. And was just like, God, that'd be hard. And was just like, God, that'd be hard. And that'd probably be really hard around an that'd probably be really hard around an that'd probably be really hard around an achiever. Yeah. achiever. Yeah. achiever. Yeah. » Right. Like someone who is just like so » Right. Like someone who is just like so » Right. Like someone who is just like so focused and like I'm gonna go go. focused and like I'm gonna go go. focused and like I'm gonna go go. » Uh and then to understand where nine's » Uh and then to understand where nine's » Uh and then to understand where nine's at and then fast, you know, flip the at and then fast, you know, flip the at and then fast, you know, flip the script in anyagram. Then you can go into script in anyagram. Then you can go into script in anyagram. Then you can go into like your growth number or your non like your growth number or your non like your growth number or your non like healthy I should say healthy you act healthy I should say healthy you act healthy I should say healthy you act like a different number you have like a different number you have like a different number you have tendencies of it and we were like tendencies of it and we were like tendencies of it and we were like flipped. It was funny. So I think my flipped. It was funny. So I think my flipped. It was funny. So I think my healthy is I become more healthy is I become more healthy is I become more » peopleentric closer to him. Yeah. Yeah. » peopleentric closer to him. Yeah. Yeah. » peopleentric closer to him. Yeah. Yeah. » I'm closer to him when I was healthy. » I'm closer to him when I was healthy. » I'm closer to him when I was healthy. » He looks more like an achiever. » He looks more like an achiever. » He looks more like an achiever. » He looks more like an achiever. And that » He looks more like an achiever. And that » He looks more like an achiever. And that was wild too. That was a wild moment. was wild too. That was a wild moment. was wild too. That was a wild moment. And uh so yeah. Does that answer your And uh so yeah. Does that answer your And uh so yeah. Does that answer your question? question? question? » Yeah. No, that's great. That is I mean » Yeah. No, that's great. That is I mean » Yeah. No, that's great. That is I mean that right there what you described is that right there what you described is that right there what you described is absolutely one of the best outcomes of absolutely one of the best outcomes of absolutely one of the best outcomes of any of these assessments and it doesn't any of these assessments and it doesn't any of these assessments and it doesn't always go that way but when you're able always go that way but when you're able always go that way but when you're able to to to » have more empathy for yourself like oh » have more empathy for yourself like oh » have more empathy for yourself like oh I'm okay I'm human that's a huge part I'm okay I'm human that's a huge part I'm okay I'm human that's a huge part for a lot of people like I'm okay but for a lot of people like I'm okay but for a lot of people like I'm okay but then the next part of that is you're then the next part of that is you're then the next part of that is you're okay right like and that's the best okay right like and that's the best okay right like and that's the best again result you could see come from again result you could see come from again result you could see come from these because that as an underlying these because that as an underlying these because that as an underlying mindset we talk about a ton of different mindset we talk about a ton of different mindset we talk about a ton of different skills to engage in with leadership, if skills to engage in with leadership, if skills to engage in with leadership, if your default underlying mindset doesn't your default underlying mindset doesn't your default underlying mindset doesn't look something like that, you're going look something like that, you're going look something like that, you're going to struggle. Like, you're just going to to struggle. Like, you're just going to to struggle. Like, you're just going to struggle. It's like uh another analogy struggle. It's like uh another analogy struggle. It's like uh another analogy that I use, it's like if you're that I use, it's like if you're that I use, it's like if you're trying to do a a modern software update trying to do a a modern software update trying to do a a modern software update on a device that has a a blown on a device that has a a blown on a device that has a a blown motherboard or something, right? like motherboard or something, right? like motherboard or something, right? like you've got to have some of those you've got to have some of those you've got to have some of those fundamental things happening in the fundamental things happening in the fundamental things happening in the works regulated in order to really build works regulated in order to really build works regulated in order to really build solidly on on top of that. And so I solidly on on top of that. And so I solidly on on top of that. And so I think um one of the interesting things think um one of the interesting things think um one of the interesting things so again I'm I'm a PCM fan process so again I'm I'm a PCM fan process so again I'm I'm a PCM fan process communication model and one of the communication model and one of the communication model and one of the things about process communication that things about process communication that things about process communication that is different than a lot of the models is different than a lot of the models is different than a lot of the models out there which are again super out there which are again super out there which are again super helpful. So, I'm not like, "Oh, I'm helpful. So, I'm not like, "Oh, I'm helpful. So, I'm not like, "Oh, I'm anti- this or anti- that." But PCM is anti- this or anti- that." But PCM is anti- this or anti- that." But PCM is less about what type of person you are, less about what type of person you are, less about what type of person you are, and it's more about the types that exist and it's more about the types that exist and it's more about the types that exist within you. And so, in the PCM within you. And so, in the PCM within you. And so, in the PCM framework, the idea is that you're not framework, the idea is that you're not framework, the idea is that you're not ever just one thing. If you're a human, ever just one thing. If you're a human, ever just one thing. If you're a human, you have to varying degrees, the you have to varying degrees, the you have to varying degrees, the capacity to adapt and shift your energy capacity to adapt and shift your energy capacity to adapt and shift your energy into each of these. But guess what? In into each of these. But guess what? In into each of these. But guess what? In distress, you don't do that. And that's distress, you don't do that. And that's distress, you don't do that. And that's one thing I didn't like about uh the one thing I didn't like about uh the one thing I didn't like about uh the inagram was when you'd meet another you inagram was when you'd meet another you inagram was when you'd meet another you meet a number that's the same as someone meet a number that's the same as someone meet a number that's the same as someone else you're like man they can be else you're like man they can be else you're like man they can be » very different » very different » very different » more different and somehow but it was » more different and somehow but it was » more different and somehow but it was about the motivation but breaking it about the motivation but breaking it about the motivation but breaking it into parts. I love that. So what go back into parts. I love that. So what go back into parts. I love that. So what go back to that part of when you're in distress to that part of when you're in distress to that part of when you're in distress that's a piece of you. What do you do in that's a piece of you. What do you do in that's a piece of you. What do you do in distress? Is that the point? distress? Is that the point? distress? Is that the point? » Yeah it's it's there's a there's a lot » Yeah it's it's there's a there's a lot » Yeah it's it's there's a there's a lot there. So it's the understanding what there. So it's the understanding what there. So it's the understanding what you just said. I'm a one and you're a you just said. I'm a one and you're a you just said. I'm a one and you're a one and we seem like very different one and we seem like very different one and we seem like very different people. people. people. » Are you a one? » Are you a one? » Are you a one? » Uh yes, on a one. Hey, that's why we » Uh yes, on a one. Hey, that's why we » Uh yes, on a one. Hey, that's why we connect. See, that's why we're exactly connect. See, that's why we're exactly connect. See, that's why we're exactly the same. the same. the same. » Yeah, that's the deal. Um no, it's uh in » Yeah, that's the deal. Um no, it's uh in » Yeah, that's the deal. Um no, it's uh in PCM again, we look at a little bit PCM again, we look at a little bit PCM again, we look at a little bit different and it's that you probably different and it's that you probably different and it's that you probably default to quote one energy as your base default to quote one energy as your base default to quote one energy as your base floor. But in PCM, we think of it as a floor. But in PCM, we think of it as a floor. But in PCM, we think of it as a imagine you live in a condo and you have imagine you live in a condo and you have imagine you live in a condo and you have a six-story condo. In your condo, 70 80% a six-story condo. In your condo, 70 80% a six-story condo. In your condo, 70 80% of your life is spent on the main floor. of your life is spent on the main floor. of your life is spent on the main floor. » I love this analogy because there's an » I love this analogy because there's an » I love this analogy because there's an elevator involved, right? There's an elevator involved, right? There's an elevator involved, right? There's an elevator. You told me this analogy. This elevator. You told me this analogy. This elevator. You told me this analogy. This helped me. There's an elevator and you helped me. There's an elevator and you helped me. There's an elevator and you when you're healthy, when you're getting when you're healthy, when you're getting when you're healthy, when you're getting your psychological needs met, you're your psychological needs met, you're your psychological needs met, you're taking care of yourself. You're managing taking care of yourself. You're managing taking care of yourself. You're managing distress. Well, you can hop on the distress. Well, you can hop on the distress. Well, you can hop on the elevator and you can ride all the way up elevator and you can ride all the way up elevator and you can ride all the way up to floor, your attic floor. Now, you to floor, your attic floor. Now, you to floor, your attic floor. Now, you don't spend much time in your attic, don't spend much time in your attic, don't spend much time in your attic, right? We go up there on occasion for right? We go up there on occasion for right? We go up there on occasion for Christmas to get down the decorations. Christmas to get down the decorations. Christmas to get down the decorations. » I'm curious if I have one now that you » I'm curious if I have one now that you » I'm curious if I have one now that you say that. Yeah, right. Do I have an say that. Yeah, right. Do I have an say that. Yeah, right. Do I have an attic? attic? attic? » Yeah. Yeah. » Yeah. Yeah. » Yeah. Yeah. » Reel and back in. Um but that really » Reel and back in. Um but that really » Reel and back in. Um but that really explains for in and most of these models explains for in and most of these models explains for in and most of these models like um there's diversity in humanity. like um there's diversity in humanity. like um there's diversity in humanity. You're a one through 9 in PCM. There's You're a one through 9 in PCM. There's You're a one through 9 in PCM. There's actually 720 unique combinations based actually 720 unique combinations based actually 720 unique combinations based on these six floors. And it's not just on these six floors. And it's not just on these six floors. And it's not just the floors themselves, it's the energy the floors themselves, it's the energy the floors themselves, it's the energy associated with each floor. And so I associated with each floor. And so I associated with each floor. And so I spend 70 80% of my time again on the spend 70 80% of my time again on the spend 70 80% of my time again on the main floor, but my bottom three floors main floor, but my bottom three floors main floor, but my bottom three floors are probably where I've spent 95% of my are probably where I've spent 95% of my are probably where I've spent 95% of my life. And I actually have the ability life. And I actually have the ability life. And I actually have the ability not just again PCM's incredibly freeing not just again PCM's incredibly freeing not just again PCM's incredibly freeing in that I'm not just stuck here. I can in that I'm not just stuck here. I can in that I'm not just stuck here. I can move my energy. I can actually do things move my energy. I can actually do things move my energy. I can actually do things and I can I can engage in the world in a and I can I can engage in the world in a and I can I can engage in the world in a way that I can adjust energy to better way that I can adjust energy to better way that I can adjust energy to better understand these. But that nine energy understand these. But that nine energy understand these. But that nine energy which in um in PCM we would call that which in um in PCM we would call that which in um in PCM we would call that harmonizer that is the people like I harmonizer that is the people like I harmonizer that is the people like I care more about people whereas the care more about people whereas the care more about people whereas the achiever energy is typically in disk achiever energy is typically in disk achiever energy is typically in disk you're going to associate that with the you're going to associate that with the you're going to associate that with the people side and the task side right the people side and the task side right the people side and the task side right you're typically going to say you're you're typically going to say you're you're typically going to say you're stronger on task they're stronger on stronger on task they're stronger on stronger on task they're stronger on people » yes and that is one spectrum that's one » yes and that is one spectrum that's one » yes and that is one spectrum that's one way of looking at it and it's infinitely way of looking at it and it's infinitely way of looking at it and it's infinitely more complex than that and I have the more complex than that and I have the more complex than that and I have the ability harmonizer is also not my bottom ability harmonizer is also not my bottom ability harmonizer is also not my bottom three floors. It's up toward the top. three floors. It's up toward the top. three floors. It's up toward the top. But when I'm in a good place, I can meet But when I'm in a good place, I can meet But when I'm in a good place, I can meet my wife there. I can meet other people my wife there. I can meet other people my wife there. I can meet other people there. I can show up and show empathy, there. I can show up and show empathy, there. I can show up and show empathy, show compassion. I can be warm with show compassion. I can be warm with show compassion. I can be warm with people if I'm in distress. people if I'm in distress. people if I'm in distress. » Not happening, right? Like that's not » Not happening, right? Like that's not » Not happening, right? Like that's not how I'm going to show up. And so all how I'm going to show up. And so all how I'm going to show up. And so all this goes back to again the my this goes back to again the my this goes back to again the my developing model, if you want to call that, my model, if you want to call that, my model, if you want to call that, my developing steps. Like these are things developing steps. Like these are things developing steps. Like these are things I've been working with people on for I've been working with people on for I've been working with people on for years and I've only recently come to a years and I've only recently come to a years and I've only recently come to a point where uh a partner and I are point where uh a partner and I are point where uh a partner and I are working on this right now. But figuring working on this right now. But figuring working on this right now. But figuring out like what is that the steps out like what is that the steps out like what is that the steps we're walking three people through and we're walking three people through and we're walking three people through and really for me it is it starts at um really for me it is it starts at um really for me it is it starts at um regulation. regulation. regulation. » Regulation goes to mindset. Mindset goes » Regulation goes to mindset. Mindset goes » Regulation goes to mindset. Mindset goes to skills. Actual skills we want to to skills. Actual skills we want to to skills. Actual skills we want to develop. Skills then go to behavior. develop. Skills then go to behavior. develop. Skills then go to behavior. What are the behaviors? How are we What are the behaviors? How are we What are the behaviors? How are we actually showing up in the real world actually showing up in the real world actually showing up in the real world using those skills? And then step five using those skills? And then step five using those skills? And then step five is then tool set. So you got regulation, is then tool set. So you got regulation, is then tool set. So you got regulation, mindset, skill set, behavior set, tool mindset, skill set, behavior set, tool mindset, skill set, behavior set, tool set. And that really honestly that set. And that really honestly that set. And that really honestly that probably describes 95% of the work that probably describes 95% of the work that probably describes 95% of the work that I that I do is spending time at one of I that I do is spending time at one of I that I do is spending time at one of those. those. those. » Okay. And do you view that as a uh like » Okay. And do you view that as a uh like » Okay. And do you view that as a uh like priority level or they've already priority level or they've already priority level or they've already evolved like okay, you're good up to evolved like okay, you're good up to evolved like okay, you're good up to this point. Does it like start at this point. Does it like start at this point. Does it like start at regulation and then end here and there's regulation and then end here and there's regulation and then end here and there's purpose in that? Some logic in that? purpose in that? Some logic in that? purpose in that? Some logic in that? » That's a great question. So yes in terms » That's a great question. So yes in terms » That's a great question. So yes in terms of yes for the PowerPoint slide of yes for the PowerPoint slide of yes for the PowerPoint slide » and no for the real world when » and no for the real world when » and no for the real world when you're actually in the room. Yeah, you're actually in the room. Yeah, you're actually in the room. Yeah, absolutely. But I would say a a strong absolutely. But I would say a a strong absolutely. But I would say a a strong yes on the regulation yes on the regulation yes on the regulation mindset like let me just give a mindset like let me just give a mindset like let me just give a practical example. practical example. practical example. » Okay. Um, I'm interacting in a coaching » Okay. Um, I'm interacting in a coaching » Okay. Um, I'm interacting in a coaching session with an individual who, you session with an individual who, you session with an individual who, you know, talk to me about what's going on. know, talk to me about what's going on. know, talk to me about what's going on. They suck. Management doesn't get it. They suck. Management doesn't get it. They suck. Management doesn't get it. We're not getting the support they need. We're not getting the support they need. We're not getting the support they need. I got this colleague who's just a kiss I got this colleague who's just a kiss I got this colleague who's just a kiss ass. That's all they do. Right. So, ass. That's all they do. Right. So, ass. That's all they do. Right. So, whoa. Right. What's whoa. Right. What's whoa. Right. What's right? Let me introduce myself. Right. right? Let me introduce myself. Right. right? Let me introduce myself. Right. So, just major distress. But if you So, just major distress. But if you So, just major distress. But if you don't have an awareness of regulation, don't have an awareness of regulation, don't have an awareness of regulation, mindset, distress, I might default to, mindset, distress, I might default to, mindset, distress, I might default to, oh, what a dick, right? Like, what a oh, what a dick, right? Like, what a oh, what a dick, right? Like, what a what a jerk. What a terrible what a what a jerk. What a terrible what a what a jerk. What a terrible what a horrible manager. What a bad boss this horrible manager. What a bad boss this horrible manager. What a bad boss this guy is. And so, guy is. And so, guy is. And so, » what use is it going to do if I jump in » what use is it going to do if I jump in » what use is it going to do if I jump in and immediately start to try to address and immediately start to try to address and immediately start to try to address those behaviors, right? those behaviors, right? those behaviors, right? » Hey, you shouldn't call him that. » Hey, you shouldn't call him that. » Hey, you shouldn't call him that. Instead, you should call him this. the Instead, you should call him this. the Instead, you should call him this. the most exhausting thing about parenting. most exhausting thing about parenting. most exhausting thing about parenting. Andy, who we just had on, was kind of Andy, who we just had on, was kind of Andy, who we just had on, was kind of talking about some proactive things. talking about some proactive things. talking about some proactive things. » Yeah. » Yeah. » Yeah. » That are kind of like bigger picture of » That are kind of like bigger picture of » That are kind of like bigger picture of behavioral issues. behavioral issues. behavioral issues. » Yeah. » Yeah. » Yeah. » And that's that's good. » And that's that's good. » And that's that's good. » Absolutely. And that's » Absolutely. And that's » Absolutely. And that's » so we a lot of leadership I won't say a » so we a lot of leadership I won't say a » so we a lot of leadership I won't say a lot. There are leadership programs lot. There are leadership programs lot. There are leadership programs out there that really spend the bulk of out there that really spend the bulk of out there that really spend the bulk of their time on that behavior skill set their time on that behavior skill set their time on that behavior skill set side, right? Let's look at the skills. side, right? Let's look at the skills. side, right? Let's look at the skills. We're going to teach you new skills and We're going to teach you new skills and We're going to teach you new skills and then we're going to work on adjusting then we're going to work on adjusting then we're going to work on adjusting these behaviors. Wonderful. Great work. these behaviors. Wonderful. Great work. these behaviors. Wonderful. Great work. Phenomenal. Again, going back to that Phenomenal. Again, going back to that Phenomenal. Again, going back to that motherboard idea, if you're working motherboard idea, if you're working motherboard idea, if you're working interacting with someone who trying to interacting with someone who trying to interacting with someone who trying to give them a software update for a give them a software update for a give them a software update for a circuit's fried, it's just it doesn't it circuit's fried, it's just it doesn't it circuit's fried, it's just it doesn't it doesn't work right. Like it it's not doesn't work right. Like it it's not doesn't work right. Like it it's not going to be effective. And so that going to be effective. And so that going to be effective. And so that coming back to your question of is it coming back to your question of is it coming back to your question of is it linear? Yes. In the sense that I think linear? Yes. In the sense that I think linear? Yes. In the sense that I think as a a coach, as someone doing as a a coach, as someone doing as a a coach, as someone doing leadership development, you've you've leadership development, you've you've leadership development, you've you've got to spend some time on the regulation got to spend some time on the regulation got to spend some time on the regulation aspect, which we're talking like aspect, which we're talking like aspect, which we're talking like physiological. physiological. physiological. biological regulation, your abilities, a biological regulation, your abilities, a biological regulation, your abilities, a b uh your body's ability to get its b uh your body's ability to get its b uh your body's ability to get its needs met. And then from there, you move needs met. And then from there, you move needs met. And then from there, you move to the mindset, the mental stance, how to the mindset, the mental stance, how to the mindset, the mental stance, how you think about the world, how you think you think about the world, how you think you think about the world, how you think about yourself, the cognitive thoughts about yourself, the cognitive thoughts about yourself, the cognitive thoughts going on. And then we look at, okay, now going on. And then we look at, okay, now going on. And then we look at, okay, now let's talk about skill set and the let's talk about skill set and the let's talk about skill set and the specific skills you want to enhance and specific skills you want to enhance and specific skills you want to enhance and get better at. Communication, conflict get better at. Communication, conflict get better at. Communication, conflict resolution. Now, let's look at how you resolution. Now, let's look at how you resolution. Now, let's look at how you do that. It's one thing for me to know, do that. It's one thing for me to know, do that. It's one thing for me to know, oh, I've got these six theories of oh, I've got these six theories of oh, I've got these six theories of conflict. I've got these skills. It's conflict. I've got these skills. It's conflict. I've got these skills. It's another thing to engage in the behavior another thing to engage in the behavior another thing to engage in the behavior and actually do them well. Right? So, we and actually do them well. Right? So, we and actually do them well. Right? So, we spend a lot of time of course around spend a lot of time of course around spend a lot of time of course around behavior. And then ultimately tool set behavior. And then ultimately tool set behavior. And then ultimately tool set is kind of this tag on at the end that I is kind of this tag on at the end that I is kind of this tag on at the end that I have which is I want to give you the have which is I want to give you the have which is I want to give you the tools, the models, the frameworks, the tools, the models, the frameworks, the tools, the models, the frameworks, the systems to be able to do that and do systems to be able to do that and do systems to be able to do that and do that well. And one of my underlying that well. And one of my underlying that well. And one of my underlying things I've said probably more than any things I've said probably more than any things I've said probably more than any other quote in all my programs is that other quote in all my programs is that other quote in all my programs is that people need to be reminded more often people need to be reminded more often people need to be reminded more often than they need to be instructed. M than they need to be instructed. M than they need to be instructed. M » and that's a quote back to I think » and that's a quote back to I think » and that's a quote back to I think Samuel Johnson maybe. Um and I've added Samuel Johnson maybe. Um and I've added Samuel Johnson maybe. Um and I've added to that recently. People need to be to that recently. People need to be to that recently. People need to be reminded and people need to be inspired reminded and people need to be inspired reminded and people need to be inspired more than they need to be instructed. more than they need to be instructed. more than they need to be instructed. And so I'll I'll stop here in just a And so I'll I'll stop here in just a And so I'll I'll stop here in just a second, but I wanted to come back to second, but I wanted to come back to second, but I wanted to come back to something you mentioned earlier with something you mentioned earlier with something you mentioned earlier with music, right? And you talked about when music, right? And you talked about when music, right? And you talked about when you listen to music, it's just it hits you listen to music, it's just it hits you listen to music, it's just it hits different in a way that you maybe can't different in a way that you maybe can't different in a way that you maybe can't even always explain. And so there is even always explain. And so there is even always explain. And so there is this » research there is this science behind » research there is this science behind » research there is this science behind that the different parts of our that the different parts of our that the different parts of our brains it's always more complex than the brains it's always more complex than the brains it's always more complex than the PowerPoint slide but there's there's PowerPoint slide but there's there's PowerPoint slide but there's there's these studies around like the different these studies around like the different these studies around like the different parts of her brain and the idea that if parts of her brain and the idea that if parts of her brain and the idea that if you trust me your trust in shim is you trust me your trust in shim is you trust me your trust in shim is probably not purely logical right I probably not purely logical right I probably not purely logical right I can't put a spreadsheet in front of you can't put a spreadsheet in front of you can't put a spreadsheet in front of you and give you 12 data points for why you and give you 12 data points for why you and give you 12 data points for why you should trust To me, trust comes from should trust To me, trust comes from should trust To me, trust comes from somewhere else largely and it is that somewhere else largely and it is that somewhere else largely and it is that more emotional part of our brain. And so more emotional part of our brain. And so more emotional part of our brain. And so music has a way of getting past the music has a way of getting past the music has a way of getting past the logical, analytical, thinking side of logical, analytical, thinking side of logical, analytical, thinking side of our brain, if you want to call it that, our brain, if you want to call it that, our brain, if you want to call it that, and going straight to where some of the and going straight to where some of the and going straight to where some of the most impactful things happen as a human, most impactful things happen as a human, most impactful things happen as a human, which is that emotional part of our which is that emotional part of our which is that emotional part of our brain, how we connect with people, how brain, how we connect with people, how brain, how we connect with people, how we show up in the world, how we feel we show up in the world, how we feel we show up in the world, how we feel motivated, how we feel energized. I can motivated, how we feel energized. I can motivated, how we feel energized. I can listen to a logical podcast on um why I listen to a logical podcast on um why I listen to a logical podcast on um why I should get out of bed in the morning. should get out of bed in the morning. should get out of bed in the morning. That might be good. Or I can listen to a That might be good. Or I can listen to a That might be good. Or I can listen to a 2-minute song and jump out of bed and be 2-minute song and jump out of bed and be 2-minute song and jump out of bed and be ready to go. Right? And so again, it's I ready to go. Right? And so again, it's I ready to go. Right? And so again, it's I think that's that's one of those things think that's that's one of those things think that's that's one of those things in understanding of regulation and in understanding of regulation and in understanding of regulation and mindset somewhere in there that when mindset somewhere in there that when mindset somewhere in there that when we're working with team members as we're working with team members as we're working with team members as leaders, we are often coming in at the leaders, we are often coming in at the leaders, we are often coming in at the instructional level of telling them what instructional level of telling them what instructional level of telling them what to do, how to do it, addressing again to do, how to do it, addressing again to do, how to do it, addressing again more the behaviors as opposed to what more the behaviors as opposed to what more the behaviors as opposed to what are you doing to inspire? Like what are you doing to inspire? Like what are you doing to inspire? Like what are you doing just to just to energize and you doing just to just to energize and you doing just to just to energize and motivate to trust to build trust and motivate to trust to build trust and motivate to trust to build trust and connection with them? Because if you connection with them? Because if you connection with them? Because if you have someone on your team who feels have someone on your team who feels have someone on your team who feels safe with you and they know they can safe with you and they know they can safe with you and they know they can rely on you and they feel like they are rely on you and they feel like they are rely on you and they feel like they are invested in, that team member is likely invested in, that team member is likely invested in, that team member is likely going to be a more productive and going to be a more productive and going to be a more productive and likely higher likelihood of achieving likely higher likelihood of achieving likely higher likelihood of achieving those outcomes you want to see than if those outcomes you want to see than if those outcomes you want to see than if you just try to target the outcomes you just try to target the outcomes you just try to target the outcomes you want to see. want to see. want to see. » Yeah, that's good. Are these people » Yeah, that's good. Are these people » Yeah, that's good. Are these people contacting you usually in distress? contacting you usually in distress? contacting you usually in distress? » Usually it is. Yes. Um, well, let me let » Usually it is. Yes. Um, well, let me let » Usually it is. Yes. Um, well, let me let me see. me see. me see. » I should say organizations. Are they » I should say organizations. Are they » I should say organizations. Are they like in distress or this is just part of like in distress or this is just part of like in distress or this is just part of their hey, this would be a good their hey, this would be a good their hey, this would be a good investment. investment. investment. » It's a bit of both. A bit of both. So, I » It's a bit of both. A bit of both. So, I » It's a bit of both. A bit of both. So, I would say would say would say » usually if someone's reaching out, it's » usually if someone's reaching out, it's » usually if someone's reaching out, it's because of a pain point, right? Like if because of a pain point, right? Like if because of a pain point, right? Like if everything's going well, I don't need everything's going well, I don't need everything's going well, I don't need your help, right? And and one of the your help, right? And and one of the your help, right? And and one of the things I do like to remind is like just things I do like to remind is like just things I do like to remind is like just because things are going well, like because things are going well, like because things are going well, like that's actually a great starting point that's actually a great starting point that's actually a great starting point to do some of this stuff, right? Yeah. to do some of this stuff, right? Yeah. to do some of this stuff, right? Yeah. Before like that is just one of the most Before like that is just one of the most Before like that is just one of the most probably overlooked things in this space probably overlooked things in this space probably overlooked things in this space is that is that is that » I don't have a percentage here, but I » I don't have a percentage here, but I » I don't have a percentage here, but I would estimate the majority of the time would estimate the majority of the time would estimate the majority of the time people are reaching out is because people are reaching out is because people are reaching out is because there's a pain point. Conflict, drama, there's a pain point. Conflict, drama, there's a pain point. Conflict, drama, we've got all these people at each we've got all these people at each we've got all these people at each other's throats. It feels like high other's throats. It feels like high other's throats. It feels like high school. I hear that a lot. like we we school. I hear that a lot. like we we school. I hear that a lot. like we we we've never really left high school we've never really left high school we've never really left high school behind and then they're reaching out. We behind and then they're reaching out. We behind and then they're reaching out. We need help. We need support with this. need help. We need support with this. need help. We need support with this. And so we step into that. And so we step into that. And so we step into that. » But yes, on the flip side, we do have » But yes, on the flip side, we do have » But yes, on the flip side, we do have some organizations that are actually some organizations that are actually some organizations that are actually there's one I'm um in the early stages there's one I'm um in the early stages there's one I'm um in the early stages of working with right now and they're of working with right now and they're of working with right now and they're actually very healthy. Little stuff. actually very healthy. Little stuff. actually very healthy. Little stuff. We're human. There's always little We're human. There's always little We're human. There's always little stuff, but they're a very healthy stuff, but they're a very healthy stuff, but they're a very healthy organization. And we're working with organization. And we're working with organization. And we're working with what does it look like to build on that what does it look like to build on that what does it look like to build on that platform? Because if you're you're platform? Because if you're you're platform? Because if you're you're talking a team that is regulated, that talking a team that is regulated, that talking a team that is regulated, that trusts each other, they're connected, trusts each other, they're connected, trusts each other, they're connected, there's conflict, right? There's always there's conflict, right? There's always there's conflict, right? There's always stuff, but we struggle with each always stuff, but we struggle with each always stuff, but we struggle with each other as opposed to struggling against other as opposed to struggling against other as opposed to struggling against each other. You can build on that and each other. You can build on that and each other. You can build on that and you can really sharpen skills then in a you can really sharpen skills then in a you can really sharpen skills then in a way that way that way that » if they don't have those fundamental » if they don't have those fundamental » if they don't have those fundamental things, you got to spend more time on things, you got to spend more time on things, you got to spend more time on the front end helping build some of that the front end helping build some of that the front end helping build some of that before you really even get to the before you really even get to the before you really even get to the skills. Does that answer your question? skills. Does that answer your question? skills. Does that answer your question? » It does. And and I'm kind of in my head » It does. And and I'm kind of in my head » It does. And and I'm kind of in my head thinking about the difference of you thinking about the difference of you thinking about the difference of you versus HR. versus HR. versus HR. » Yeah. » Yeah. » Yeah. » It's kind of where my head keeps going » It's kind of where my head keeps going » It's kind of where my head keeps going that line because you're you're not that line because you're you're not that line because you're you're not coming in and saying this person needs coming in and saying this person needs coming in and saying this person needs to be fired, to be fired, to be fired, » right? You're coming in saying like » right? You're coming in saying like » right? You're coming in saying like here's the processes we can do for you here's the processes we can do for you here's the processes we can do for you guys to evolve as a team. guys to evolve as a team. guys to evolve as a team. » Yep. » Yep. » Yep. » And there happens to be some pain points » And there happens to be some pain points » And there happens to be some pain points right now for you guys not able to where right now for you guys not able to where right now for you guys not able to where you're not able to like move forward you're not able to like move forward you're not able to like move forward together, right? That's the ultimate together, right? That's the ultimate together, right? That's the ultimate goal is that goal is that goal is that » yes » yes » yes » they become the synergy increases » they become the synergy increases » they become the synergy increases and I I think of like a sports analogy and I I think of like a sports analogy and I I think of like a sports analogy right basketball uh that's a common right basketball uh that's a common right basketball uh that's a common theme right there's a lot of common theme right there's a lot of common theme right there's a lot of drama a lot of emotion drama a lot of emotion drama a lot of emotion » they're all still really good at what » they're all still really good at what » they're all still really good at what they do but they're not in sync they're they do but they're not in sync they're they do but they're not in sync they're not communicating well they're not communicating well they're not communicating well they're frustrated and you miss this pass you frustrated and you miss this pass you frustrated and you miss this pass you miss you know and I've and I've been miss you know and I've and I've been miss you know and I've and I've been guilty of that like there's you could guilty of that like there's you could guilty of that like there's you could play a game with someone that's on play a game with someone that's on play a game with someone that's on your team and you can't stand playing your team and you can't stand playing your team and you can't stand playing with them they're good But you playing with them they're good But you playing with them they're good But you just can't stand them. Yeah. Because just can't stand them. Yeah. Because just can't stand them. Yeah. Because they don't they can't handle feedback. they don't they can't handle feedback. they don't they can't handle feedback. They they don't ever listen to me when I They they don't ever listen to me when I They they don't ever listen to me when I give them this correction. And then when give them this correction. And then when give them this correction. And then when they get mad at me, they always do it they get mad at me, they always do it they get mad at me, they always do it this way. this way. this way. » And I can't stand that. Right. It's like » And I can't stand that. Right. It's like » And I can't stand that. Right. It's like the piss. Wow. Pissing. The pissing the piss. Wow. Pissing. The pissing the piss. Wow. Pissing. The pissing match. match. match. » The pissing match. Yeah. Yeah. Yeah. » The pissing match. Yeah. Yeah. Yeah. » The pissing match. Yeah. Yeah. Yeah. Let's talk about that. Let's talk about that. Let's talk about that. » The the frustration always comes » The the frustration always comes » The the frustration always comes back to communication. Like at the core back to communication. Like at the core back to communication. Like at the core of it, probably the exchange of of it, probably the exchange of of it, probably the exchange of information, how you exchange information, how you exchange information, how you exchange information. And then you go way deeper information. And then you go way deeper information. And then you go way deeper to instead of just that behavioral issue to instead of just that behavioral issue to instead of just that behavioral issue to like how do we build on a solid to like how do we build on a solid to like how do we build on a solid foundation to understand how to foundation to understand how to foundation to understand how to communicate. communicate. communicate. » Yeah, absolutely. » Yeah, absolutely. » Yeah, absolutely. » So that's I could see that being » So that's I could see that being » So that's I could see that being just a massive value of like hey just a massive value of like hey just a massive value of like hey communication's key to good leadership communication's key to good leadership communication's key to good leadership » and to co-workers getting along and » and to co-workers getting along and » and to co-workers getting along and learning how to yeah assist each other. learning how to yeah assist each other. learning how to yeah assist each other. Um yeah, definitely it is the um yeah Um yeah, definitely it is the um yeah Um yeah, definitely it is the um yeah the you mentioned you know communication the you mentioned you know communication the you mentioned you know communication there which is just such a significantly there which is just such a significantly there which is just such a significantly broad category of what goes into that broad category of what goes into that broad category of what goes into that right and so right and so right and so » involves emails. » involves emails. » involves emails. » Yeah, absolutely. » Yeah, absolutely. » Yeah, absolutely. » I don't like grammatically how you type » I don't like grammatically how you type » I don't like grammatically how you type this email. this email. this email. » I've been that on the receiving end of » I've been that on the receiving end of » I've been that on the receiving end of that and the other side where email that and the other side where email that and the other side where email read this way. I'm like we should read this way. I'm like we should read this way. I'm like we should probably stop sending emails then probably stop sending emails then probably stop sending emails then because it is kind of hard to interpret. because it is kind of hard to interpret. because it is kind of hard to interpret. » Yeah. And we give some, you know, try to » Yeah. And we give some, you know, try to » Yeah. And we give some, you know, try to give some guidelines and tips around give some guidelines and tips around give some guidelines and tips around some of those things. You know, you some of those things. You know, you some of those things. You know, you mentioned like termination mentioned like termination mentioned like termination conversations. No, we're certainly like conversations. No, we're certainly like conversations. No, we're certainly like my work doesn't involve going in and my work doesn't involve going in and my work doesn't involve going in and saying, "Ah, yeah, you need to fire this saying, "Ah, yeah, you need to fire this saying, "Ah, yeah, you need to fire this person." person." person." » Yeah. Yeah. Yeah. That is not what I do. » Yeah. Yeah. Yeah. That is not what I do. » Yeah. Yeah. Yeah. That is not what I do. However, I have spent time one-on-one However, I have spent time one-on-one However, I have spent time one-on-one with multiple um leadership roles where with multiple um leadership roles where with multiple um leadership roles where we were rehearsing disciplinary action we were rehearsing disciplinary action we were rehearsing disciplinary action conversations and even termination. conversations and even termination. conversations and even termination. talk to me why you're making this talk to me why you're making this talk to me why you're making this decision and what have you done up to decision and what have you done up to decision and what have you done up to this point and so absolutely that's a this point and so absolutely that's a this point and so absolutely that's a part of part of part of you that's it is this um so you that's it is this um so you that's it is this um so you mentioned next element earlier next mentioned next element earlier next mentioned next element earlier next element is an incredible consulting firm element is an incredible consulting firm element is an incredible consulting firm uh they actually started in Newton I uh they actually started in Newton I uh they actually started in Newton I think they're kind of spreading out now think they're kind of spreading out now think they're kind of spreading out now but they do global work just wonderful but they do global work just wonderful but they do global work just wonderful work they do and I am wonderful work they do and I am wonderful work they do and I am certified through them in a model called certified through them in a model called certified through them in a model called compassionate accountability and the compassionate accountability and the compassionate accountability and the idea is that you don't have to choose idea is that you don't have to choose idea is that you don't have to choose compassion or accountability. And that compassion or accountability. And that compassion or accountability. And that really is I mean that probably again in really is I mean that probably again in really is I mean that probably again in the slideshow version summarizes 90% of the slideshow version summarizes 90% of the slideshow version summarizes 90% of the workplace issues that we run into is the workplace issues that we run into is the workplace issues that we run into is some are stronger on this side, some are some are stronger on this side, some are some are stronger on this side, some are stronger on this side and there's debate stronger on this side and there's debate stronger on this side and there's debate and argument as to where we need to be. and argument as to where we need to be. and argument as to where we need to be. There's a way to show up and do both and There's a way to show up and do both and There's a way to show up and do both and be healthy. And that's not just how we be healthy. And that's not just how we be healthy. And that's not just how we interact with others. It's again interact with others. It's again interact with others. It's again critical to all this is how do I see critical to all this is how do I see critical to all this is how do I see myself? And so we look at, do I believe myself? And so we look at, do I believe myself? And so we look at, do I believe in my own value? Do I believe in my in my own value? Do I believe in my in my own value? Do I believe in my competency, my capability? Do I believe competency, my capability? Do I believe competency, my capability? Do I believe in my um shared responsibility that I'm in my um shared responsibility that I'm in my um shared responsibility that I'm going to bring to the table here? And going to bring to the table here? And going to bring to the table here? And then do I believe those very same things then do I believe those very same things then do I believe those very same things about you and who you are and how you're about you and who you are and how you're about you and who you are and how you're showing up. So all that to say, there is showing up. So all that to say, there is showing up. So all that to say, there is a time to to be accountable and that's a time to to be accountable and that's a time to to be accountable and that's all the time, right? Humans actually, we all the time, right? Humans actually, we all the time, right? Humans actually, we thrive when there's both happening. when thrive when there's both happening. when thrive when there's both happening. when you are uh again going back to trust. you are uh again going back to trust. you are uh again going back to trust. Trust is really about am I safe with Trust is really about am I safe with Trust is really about am I safe with you? Can I rely on you? Am I you? Can I rely on you? Am I you? Can I rely on you? Am I psychologically safe with you? Is there psychologically safe with you? Is there psychologically safe with you? Is there compassion here? Is there an empathetic compassion here? Is there an empathetic compassion here? Is there an empathetic understanding of what it means to be understanding of what it means to be understanding of what it means to be human? Am I safe to fail? Am I safe to human? Am I safe to fail? Am I safe to human? Am I safe to fail? Am I safe to be real? Am I safe to be me? And then be real? Am I safe to be me? And then be real? Am I safe to be me? And then can I rely on you? How do we move things can I rely on you? How do we move things can I rely on you? How do we move things forward together? And that sets this forward together? And that sets this forward together? And that sets this foundation again for we're going to foundation again for we're going to foundation again for we're going to struggle. Like to be human is to struggle. Like to be human is to struggle. Like to be human is to struggle. to be in a community is to struggle. to be in a community is to struggle. to be in a community is to struggle. But we're gonna struggle with struggle. But we're gonna struggle with struggle. But we're gonna struggle with each other instead of struggling against each other instead of struggling against each other instead of struggling against each other. Yeah, I like that. We have each other. Yeah, I like that. We have each other. Yeah, I like that. We have to intentionally choose that though to intentionally choose that though to intentionally choose that though conflict. If we just let conflict do its conflict. If we just let conflict do its conflict. If we just let conflict do its thing, most of us default to drama. thing, most of us default to drama. thing, most of us default to drama. » But it's important to remember that » But it's important to remember that » But it's important to remember that conflict in and of itself is is very conflict in and of itself is is very conflict in and of itself is is very neutral. It is a neutral thing. Again, neutral. It is a neutral thing. Again, neutral. It is a neutral thing. Again, the analogy I think of is an outlet. You the analogy I think of is an outlet. You the analogy I think of is an outlet. You stick a a microwave cord into that stick a a microwave cord into that stick a a microwave cord into that outlet, great. It's wonderful. You stick outlet, great. It's wonderful. You stick outlet, great. It's wonderful. You stick a fork in that outlet, not so much. a fork in that outlet, not so much. a fork in that outlet, not so much. Right? And so conflict in the same way Right? And so conflict in the same way Right? And so conflict in the same way it's energy. It's this immense it's energy. It's this immense it's energy. It's this immense » potential and it's what we do with it. » potential and it's what we do with it. » potential and it's what we do with it. And there's a way to struggle with And there's a way to struggle with And there's a way to struggle with there's a way to struggle against. there's a way to struggle against. there's a way to struggle against. » I feel like when people use those words » I feel like when people use those words » I feel like when people use those words energy, it puts off these snake oil energy, it puts off these snake oil energy, it puts off these snake oil vibes. vibes. vibes. » Just you know what I mean? Like there's » Just you know what I mean? Like there's » Just you know what I mean? Like there's this » be yourself, man. » be yourself, man. » be yourself, man. » Yeah. Feel the energy. It's got to be uh » Yeah. Feel the energy. It's got to be uh » Yeah. Feel the energy. It's got to be uh but it is important. Uh but I do think but it is important. Uh but I do think but it is important. Uh but I do think there's like these certain personality there's like these certain personality there's like these certain personality types and I was one of them for a long types and I was one of them for a long types and I was one of them for a long time where it's just like uh you know time where it's just like uh you know time where it's just like uh you know what I mean like buzzwords. what I mean like buzzwords. what I mean like buzzwords. » Yeah, exactly. Um but that analogy helps » Yeah, exactly. Um but that analogy helps » Yeah, exactly. Um but that analogy helps that » stop it. Okay. » stop it. Okay. » stop it. Okay. » Yeah. » Yeah. » Yeah. » Stop being that. Okay. Here's here's » Stop being that. Okay. Here's here's » Stop being that. Okay. Here's here's what I want to do next. Um uh for the what I want to do next. Um uh for the what I want to do next. Um uh for the sake of time, let's just do like one sake of time, let's just do like one sake of time, let's just do like one thing. But I just sat down with you in a thing. But I just sat down with you in a thing. But I just sat down with you in a room. Okay. room. Okay. room. Okay. » And you know enough backstory, » And you know enough backstory, » And you know enough backstory, right? So you can right? So you can right? So you can » spearhead this however you want. But » spearhead this however you want. But » spearhead this however you want. But like let's just do the first let's do a like let's just do the first let's do a like let's just do the first let's do a little piece. Let's do a little piece of little piece. Let's do a little piece of little piece. Let's do a little piece of what you do and do it to me. what you do and do it to me. what you do and do it to me. » Oh, like coaching like a one-on-one » Oh, like coaching like a one-on-one » Oh, like coaching like a one-on-one coach. Okay. Okay. Coach. Yeah. I'm not coach. Okay. Okay. Coach. Yeah. I'm not coach. Okay. Okay. Coach. Yeah. I'm not » Where was your head? » Where was your head? » Where was your head? » God. Do what to you. » God. Do what to you. » God. Do what to you. » Turn off the camera. » Turn off the camera. » Turn off the camera. » Turn off the camera. » I'm not falling for that again. Samuel. » I'm not falling for that again. Samuel. Uh, great. Okay. So, if I'm stepping in Uh, great. Okay. So, if I'm stepping in Uh, great. Okay. So, if I'm stepping in um and do I know you as a Samuel that I um and do I know you as a Samuel that I um and do I know you as a Samuel that I know you to be you're a business owner, know you to be you're a business owner, know you to be you're a business owner, you're an entrepreneur, you got family, you're an entrepreneur, you got family, you're an entrepreneur, you got family, all of that. all of that. all of that. » Yeah. Yeah. You I would just it can be » Yeah. Yeah. You I would just it can be » Yeah. Yeah. You I would just it can be as personal as you want it to be. as personal as you want it to be. as personal as you want it to be. » So, things coaching is it's it's way » So, things coaching is it's it's way » So, things coaching is it's it's way more about the questions than it is the more about the questions than it is the more about the questions than it is the answers, right? And so, it's absolutely answers, right? And so, it's absolutely answers, right? And so, it's absolutely going to be going to be going to be » what do you got going on? If you reached » what do you got going on? If you reached » what do you got going on? If you reached out to me, you're wanting to know who I out to me, you're wanting to know who I out to me, you're wanting to know who I am, what I can do, how I can help you, I am, what I can do, how I can help you, I am, what I can do, how I can help you, I am immensely curious about what you got am immensely curious about what you got am immensely curious about what you got going on in your life, and just kind of going on in your life, and just kind of going on in your life, and just kind of talk to me for a little bit about talk to me for a little bit about talk to me for a little bit about » Yeah. family, at home, at work. Yeah. » Yeah. family, at home, at work. Yeah. » Yeah. family, at home, at work. Yeah. » What do you got going on? » What do you got going on? » What do you got going on? » Yeah. Too many things. Um, I spend most » Yeah. Too many things. Um, I spend most » Yeah. Too many things. Um, I spend most of my time at Killer Growth. We've got a of my time at Killer Growth. We've got a of my time at Killer Growth. We've got a remote team. Uh, only two of us are remote team. Uh, only two of us are remote team. Uh, only two of us are together, Tyler and I, and then we have together, Tyler and I, and then we have together, Tyler and I, and then we have employees spread out all over. So we employees spread out all over. So we employees spread out all over. So we spent a lot of time on Slack, Zoom spent a lot of time on Slack, Zoom spent a lot of time on Slack, Zoom calls. Um common theme for us I think in calls. Um common theme for us I think in calls. Um common theme for us I think in the startup mode and let's just use the startup mode and let's just use the startup mode and let's just use killer growth. I think that would be a killer growth. I think that would be a killer growth. I think that would be a great » um great example. Common theme for us is » um great example. Common theme for us is » um great example. Common theme for us is » connecting and communicating when it's » connecting and communicating when it's » connecting and communicating when it's all virtual. I think is a all virtual. I think is a all virtual. I think is a » okay » okay » okay » a piece we talk about regularly that's » a piece we talk about regularly that's » a piece we talk about regularly that's been like it's like tough been like it's like tough been like it's like tough » and it's like manageable and we're » and it's like manageable and we're » and it's like manageable and we're trying to figure out what that looks trying to figure out what that looks trying to figure out what that looks like but we've also not put a lot of like but we've also not put a lot of like but we've also not put a lot of effort into it effort into it effort into it » and so Norris our COO has brought that » and so Norris our COO has brought that » and so Norris our COO has brought that up multiple times of like what could up multiple times of like what could up multiple times of like what could that look like including Brickley we that look like including Brickley we that look like including Brickley we haven't really put a lot of thought into haven't really put a lot of thought into haven't really put a lot of thought into that but we're in growth mode again and that but we're in growth mode again and that but we're in growth mode again and we're growing again and that we're growing again and that we're growing again and that just resurfaced for me as Well, like we just resurfaced for me as Well, like we just resurfaced for me as Well, like we are separated. So, how do what does that are separated. So, how do what does that are separated. So, how do what does that look like where we can all still feel look like where we can all still feel look like where we can all still feel connected? Cuz it is just virtually it's connected? Cuz it is just virtually it's connected? Cuz it is just virtually it's difficult to have the same type of difficult to have the same type of difficult to have the same type of interaction as it is for Norris and I in interaction as it is for Norris and I in interaction as it is for Norris and I in person. person. person. » Yeah. » Yeah. » Yeah. » Um and that's just by the nature of how » Um and that's just by the nature of how » Um and that's just by the nature of how our company works. It will always work our company works. It will always work our company works. It will always work that way. It's just a necessary for that way. It's just a necessary for that way. It's just a necessary for finding talent. Uh proximity, right? finding talent. Uh proximity, right? finding talent. Uh proximity, right? You're you're limited. But once you find You're you're limited. But once you find You're you're limited. But once you find the right person right for the role and the right person right for the role and the right person right for the role and they live somewhere else, it's totally a they live somewhere else, it's totally a they live somewhere else, it's totally a business. We do digital marketing business. We do digital marketing business. We do digital marketing services, digital growth strategies, uh services, digital growth strategies, uh services, digital growth strategies, uh a lot of development a lot of development a lot of development » and so we're building all the time » and so we're building all the time » and so we're building all the time together like handinand uh but we're together like handinand uh but we're together like handinand uh but we're somewhere else and then somewhere else and then somewhere else and then » less about systems of how to do that » less about systems of how to do that » less about systems of how to do that together probably more about the together probably more about the together probably more about the community aspect of community aspect of community aspect of » how to communicate. Um, yeah, how we » how to communicate. Um, yeah, how we » how to communicate. Um, yeah, how we could get quicker, how these meetings could get quicker, how these meetings could get quicker, how these meetings could be more productive or more could be more productive or more could be more productive or more efficient when you're sitting there like efficient when you're sitting there like efficient when you're sitting there like you see this person only on a digital you see this person only on a digital you see this person only on a digital call and so you're kind of want, you call and so you're kind of want, you call and so you're kind of want, you know, you still want to keep building know, you still want to keep building know, you still want to keep building rapport the whole time. rapport the whole time. rapport the whole time. » Yeah. » Yeah. » Yeah. » Uh, you want to make sure they're okay, » Uh, you want to make sure they're okay, » Uh, you want to make sure they're okay, but you don't have that passing time, but you don't have that passing time, but you don't have that passing time, right? Like Norse and I get water from right? Like Norse and I get water from right? Like Norse and I get water from the same Coligan machine, you know, and the same Coligan machine, you know, and the same Coligan machine, you know, and we're in the same building and we're in the same building and we're in the same building and » Yeah, I know. I avoid him at all costs. » Yeah, I know. I avoid him at all costs. » Yeah, I know. I avoid him at all costs. just » I avoid him at all costs. Yeah, » I avoid him at all costs. Yeah, » I avoid him at all costs. Yeah, » he's gone. He's gone. » he's gone. He's gone. » he's gone. He's gone. » But, you know, proximity, you have those » But, you know, proximity, you have those » But, you know, proximity, you have those little like down moments in an little like down moments in an little like down moments in an organization where you actually get to organization where you actually get to organization where you actually get to connect. connect. connect. » Uh but then when all you ever do is just » Uh but then when all you ever do is just » Uh but then when all you ever do is just work, work, work, talk, talk, talk. work, work, work, talk, talk, talk. work, work, work, talk, talk, talk. » Yep. » Yep. » Yep. » Um that's an interesting thing to » Um that's an interesting thing to » Um that's an interesting thing to think about at scale. If when I think about at scale. If when I think about at scale. If when I think about duplicating our company by about duplicating our company by about duplicating our company by » X, » X, » X, » Yep. » Yep. » Yep. » or multiplying our company by X, I think » or multiplying our company by X, I think » or multiplying our company by X, I think about that, too. On what's that about that, too. On what's that about that, too. On what's that going to look like? How do we how do we going to look like? How do we how do we going to look like? How do we how do we keep this culture healthy dynamic? Uh keep this culture healthy dynamic? Uh keep this culture healthy dynamic? Uh where we're all working together versus where we're all working together versus where we're all working together versus like these pain points are our meetings like these pain points are our meetings like these pain points are our meetings are only about things going wrong. are only about things going wrong. are only about things going wrong. » Yeah. » Yeah. » Yeah. » Building things and Yeah. » Building things and Yeah. » Building things and Yeah. » Yeah. I want people to be excited to be » Yeah. I want people to be excited to be » Yeah. I want people to be excited to be here and feel part of something and not here and feel part of something and not here and feel part of something and not just in their basement alone all day. just in their basement alone all day. just in their basement alone all day. And » Yeah. » Yeah. » Yeah. » Absolutely. Yeah. No, that's um um I'm » Absolutely. Yeah. No, that's um um I'm » Absolutely. Yeah. No, that's um um I'm curious. I've got I've got a few curious. I've got I've got a few curious. I've got I've got a few questions. If this were real time, I questions. If this were real time, I questions. If this were real time, I know we had all the time in the world. I know we had all the time in the world. I know we had all the time in the world. I would just one at a time kind of walk would just one at a time kind of walk would just one at a time kind of walk through very slowly, but I'll let you through very slowly, but I'll let you through very slowly, but I'll let you kind of pick which direction you feel kind of pick which direction you feel kind of pick which direction you feel like would be maybe most beneficial for like would be maybe most beneficial for like would be maybe most beneficial for this conversation. The first question this conversation. The first question this conversation. The first question where if this were a real I would say where if this were a real I would say where if this were a real I would say you got a lot going on. That's awesome. you got a lot going on. That's awesome. you got a lot going on. That's awesome. That's incredible. You're building some That's incredible. You're building some That's incredible. You're building some wonderful stuff. Could you talk to me a wonderful stuff. Could you talk to me a wonderful stuff. Could you talk to me a little bit more about who you are in little bit more about who you are in little bit more about who you are in that? And again, I'm curious what my that? And again, I'm curious what my that? And again, I'm curious what my role is. role is. role is. » What do you bring to the room? Yeah. Not » What do you bring to the room? Yeah. Not » What do you bring to the room? Yeah. Not just your role. Your role is important. just your role. Your role is important. just your role. Your role is important. Absolutely. But what do you who is Absolutely. But what do you who is Absolutely. But what do you who is Samuel? What do you bring to the room Samuel? What do you bring to the room Samuel? What do you bring to the room when you walk into it? What do people when you walk into it? What do people when you walk into it? What do people know they can get from you? Talk to me know they can get from you? Talk to me know they can get from you? Talk to me about kind of who you are. So, that about kind of who you are. So, that about kind of who you are. So, that would be a question if you want to go would be a question if you want to go would be a question if you want to go there. The other question is um a lot of there. The other question is um a lot of there. The other question is um a lot of what you centered around there felt like what you centered around there felt like what you centered around there felt like this um ah connection like this um ah connection like this um ah connection like how do we better connect? We got this how do we better connect? We got this how do we better connect? We got this stuff going on. So, I would love to hear stuff going on. So, I would love to hear stuff going on. So, I would love to hear like for you, what does connection look like for you, what does connection look like for you, what does connection look like? How are you defining connection? like? How are you defining connection? like? How are you defining connection? And how are you thinking about do you And how are you thinking about do you And how are you thinking about do you have a standard in your mind that exists have a standard in your mind that exists have a standard in your mind that exists for what connection is and what it is for what connection is and what it is for what connection is and what it is not? And so either one of those which not? And so either one of those which not? And so either one of those which path would you like to to walk which path would you like to to walk which path would you like to to walk down? down? down? » Yeah. I like I I could see a a short » Yeah. I like I I could see a a short » Yeah. I like I I could see a a short version of one going longer into the version of one going longer into the version of one going longer into the one on your left side there. Um one on your left side there. Um one on your left side there. Um » my my right Yeah. » my my right Yeah. » my my right Yeah. » Yeah. Yeah. Right. Right to left. Um I » Yeah. Yeah. Right. Right to left. Um I » Yeah. Yeah. Right. Right to left. Um I Yeah. I'd say what it looks like uh the Yeah. I'd say what it looks like uh the Yeah. I'd say what it looks like uh the complete honest answer is probably more complete honest answer is probably more complete honest answer is probably more fear than anything. Okay. fear than anything. Okay. fear than anything. Okay. » Like of like uh we probably should » Like of like uh we probably should » Like of like uh we probably should figure this out cuz like this seems like figure this out cuz like this seems like figure this out cuz like this seems like it's not thought through. Uh not it's not thought through. Uh not it's not thought through. Uh not thoughtful. It's not a process being thoughtful. It's not a process being thoughtful. It's not a process being figured out. It's not a which kind of figured out. It's not a which kind of figured out. It's not a which kind of goes back to the owning it thing. And goes back to the owning it thing. And goes back to the owning it thing. And like who is that? Is that me is like who is that? Is that me is like who is that? Is that me is where my brain went when you did the where my brain went when you did the where my brain went when you did the left side of like what do I bring to the left side of like what do I bring to the left side of like what do I bring to the table? Is this table? Is this table? Is this » is this a legit concern? Do I have » is this a legit concern? Do I have » is this a legit concern? Do I have vision for where it should go? Yeah. Um, vision for where it should go? Yeah. Um, vision for where it should go? Yeah. Um, as far as what I want it to look like, I as far as what I want it to look like, I as far as what I want it to look like, I genuinely care about creating genuinely care about creating genuinely care about creating opportunity and value for others. opportunity and value for others. opportunity and value for others. » Yep. » Yep. » Yep. » That's at our core for our clients. It's » That's at our core for our clients. It's » That's at our core for our clients. It's what makes sales hard when I don't think what makes sales hard when I don't think what makes sales hard when I don't think I can, right? Yep. I can, right? Yep. I can, right? Yep. » It's hard to sell stuff when I do think » It's hard to sell stuff when I do think » It's hard to sell stuff when I do think I can. And it's it's a lot easier to I can. And it's it's a lot easier to I can. And it's it's a lot easier to sell uh sell our problem solving sell uh sell our problem solving sell uh sell our problem solving ability, right? So, we identify ability, right? So, we identify ability, right? So, we identify problems, we fix them. Um but if I don't problems, we fix them. Um but if I don't problems, we fix them. Um but if I don't think we can do that, I struggle I think we can do that, I struggle I think we can do that, I struggle I struggle selling. But my primary pime struggle selling. But my primary pime struggle selling. But my primary pime primary skill primary skill primary skill » uh that I bring to the table I believe » uh that I bring to the table I believe » uh that I bring to the table I believe is uh identifying opportunities is uh identifying opportunities is uh identifying opportunities and for my clients. And then the second and for my clients. And then the second and for my clients. And then the second part of it that's the hardest part is part of it that's the hardest part is part of it that's the hardest part is facilitating and building a team that facilitating and building a team that facilitating and building a team that can solve those problems for a client. can solve those problems for a client. can solve those problems for a client. Does that make sense? I feel like Does that make sense? I feel like Does that make sense? I feel like there's I'm on two sides of it and it's there's I'm on two sides of it and it's there's I'm on two sides of it and it's really hard to be on both sides. really hard to be on both sides. really hard to be on both sides. » Yeah. Yeah. » Yeah. Yeah. » Yeah. Yeah. » And that's really difficult. And then I » And that's really difficult. And then I » And that's really difficult. And then I worry about the that connection and worry about the that connection and worry about the that connection and that communication about oh well I got that communication about oh well I got that communication about oh well I got to come over here cuz I'm thinking about to come over here cuz I'm thinking about to come over here cuz I'm thinking about the client side cuz I'm over here and I the client side cuz I'm over here and I the client side cuz I'm over here and I I want this to just be so dang good. I want this to just be so dang good. I want this to just be so dang good. » And I I want I want perfection in the » And I I want I want perfection in the » And I I want I want perfection in the sense of a client feels sense of a client feels sense of a client feels » satisfied. We solved their problem. we » satisfied. We solved their problem. we » satisfied. We solved their problem. we checked off their boxes and I want a checked off their boxes and I want a checked off their boxes and I want a team that aligns with that and is team that aligns with that and is team that aligns with that and is excited about that excited about that excited about that » uh and enjoys that process too versus I » uh and enjoys that process too versus I » uh and enjoys that process too versus I bring something to table. So I like off bring something to table. So I like off bring something to table. So I like off the cuff obviously is always Norris's the cuff obviously is always Norris's the cuff obviously is always Norris's joke with me. Off the cuff is where I joke with me. Off the cuff is where I joke with me. Off the cuff is where I live. live. live. » Yeah. » Yeah. » Yeah. » And uh and identifying uh what is going » And uh and identifying uh what is going » And uh and identifying uh what is going wrong with someone or what they really wrong with someone or what they really wrong with someone or what they really want. want. want. » Yep. » Yep. » Yep. » Has always been my core of » Has always been my core of » Has always been my core of entrepreneurship. just identifying entrepreneurship. just identifying entrepreneurship. just identifying here's a problem, here's a solution, put here's a problem, here's a solution, put here's a problem, here's a solution, put it together, have the right people. Um, it together, have the right people. Um, it together, have the right people. Um, and that goes back to like I feel like and that goes back to like I feel like and that goes back to like I feel like it sounds like I view people as objects, it sounds like I view people as objects, it sounds like I view people as objects, but in a business opportunity, I view but in a business opportunity, I view but in a business opportunity, I view people as like parts of an engine, people as like parts of an engine, people as like parts of an engine, right? And once you get that all right? And once you get that all right? And once you get that all humming, that engine's purring. humming, that engine's purring. humming, that engine's purring. » Um, I know in a leadership role, it » Um, I know in a leadership role, it » Um, I know in a leadership role, it doesn't mean if they're all in the doesn't mean if they're all in the doesn't mean if they're all in the perfect spot, it doesn't mean they like perfect spot, it doesn't mean they like perfect spot, it doesn't mean they like being there and that they're not being there and that they're not being there and that they're not exhausted or it doesn't need lubed. exhausted or it doesn't need lubed. exhausted or it doesn't need lubed. » Yeah. and the gear's about to burn out, » Yeah. and the gear's about to burn out, » Yeah. and the gear's about to burn out, right? Like there's all that aspect right? Like there's all that aspect right? Like there's all that aspect that's always been really that's always been really that's always been really » difficult for me and I don't feel like I » difficult for me and I don't feel like I » difficult for me and I don't feel like I bring that to the table well, bring that to the table well, bring that to the table well, » unless I were to put all my attention » unless I were to put all my attention » unless I were to put all my attention there. there. there. » Yeah. » Yeah. » Yeah. » But I want my attention here on this » But I want my attention here on this » But I want my attention here on this side. Um, side. Um, side. Um, » back to the core of what I who I am, » back to the core of what I who I am, » back to the core of what I who I am, what I bring to the table. It's what I bring to the table. It's what I bring to the table. It's definitely a combination of both. then definitely a combination of both. then definitely a combination of both. then that probably scares me because it that probably scares me because it that probably scares me because it doesn't feel like you can be doesn't feel like you can be doesn't feel like you can be » be both of those sides um in the last 13 » be both of those sides um in the last 13 » be both of those sides um in the last 13 years. And I feel like that's an years. And I feel like that's an years. And I feel like that's an ultimate part of like where I've ultimate part of like where I've ultimate part of like where I've struggled is like how do you do both? struggled is like how do you do both? struggled is like how do you do both? How do you grow something and how do you How do you grow something and how do you How do you grow something and how do you also grow the uh the team and its also grow the uh the team and its also grow the uh the team and its ability to connect and the opportunity ability to connect and the opportunity ability to connect and the opportunity to be there for everybody. So I'm to be there for everybody. So I'm to be there for everybody. So I'm worrying about the team, worrying about worrying about the team, worrying about worrying about the team, worrying about getting new clients or taking care of getting new clients or taking care of getting new clients or taking care of our clients. our clients. our clients. » Yep. So it's mostly worry and fear at my » Yep. So it's mostly worry and fear at my » Yep. So it's mostly worry and fear at my core. I worry and have fear and anxiety core. I worry and have fear and anxiety core. I worry and have fear and anxiety about a lot of things about a lot of things about a lot of things » regularly which » regularly which » regularly which » drives me to just keep going probably. » drives me to just keep going probably. » drives me to just keep going probably. It's like this like It's like this like It's like this like » uh » uh » uh » achievement piece for me is that I » achievement piece for me is that I » achievement piece for me is that I always say the opportunity and value for always say the opportunity and value for always say the opportunity and value for others is like my existence. And it others is like my existence. And it others is like my existence. And it sounds like I'm a sane or whatever that sounds like I'm a sane or whatever that sounds like I'm a sane or whatever that line. And that's not what I mean. line. And that's not what I mean. line. And that's not what I mean. » I mean like that's what gets me out of » I mean like that's what gets me out of » I mean like that's what gets me out of bed. Like if I have those two things in bed. Like if I have those two things in bed. Like if I have those two things in front of me, I want to keep pushing. front of me, I want to keep pushing. front of me, I want to keep pushing. » Yeah. » Yeah. » Yeah. » No matter what because if it starts that » No matter what because if it starts that » No matter what because if it starts that way, then my goal is that it finishes way, then my goal is that it finishes way, then my goal is that it finishes that way, right? Doesn't become that way, right? Doesn't become that way, right? Doesn't become » uh about me. But we did a personality » uh about me. But we did a personality » uh about me. But we did a personality thing and I'll I'll give the mic back to thing and I'll I'll give the mic back to thing and I'll I'll give the mic back to you because I'm going off the no you because I'm going off the no you because I'm going off the no » rails now. But we did this personality » rails now. But we did this personality » rails now. But we did this personality thing of our leadership team, which is thing of our leadership team, which is thing of our leadership team, which is four people. four people. four people. » Okay. » Okay. » Okay. » And uh it basically came back with like » And uh it basically came back with like » And uh it basically came back with like this is interesting, right? It was this is interesting, right? It was this is interesting, right? It was like this is there's a lot of ability, a like this is there's a lot of ability, a like this is there's a lot of ability, a lot of lot of talent. lot of lot of talent. lot of lot of talent. » Uh that's all probably all going a lot » Uh that's all probably all going a lot » Uh that's all probably all going a lot of different directions. Yep. of different directions. Yep. of different directions. Yep. » And there probably needs to be some » And there probably needs to be some » And there probably needs to be some synergy and locking in of this group of synergy and locking in of this group of synergy and locking in of this group of four cuz it's a talented That's the four cuz it's a talented That's the four cuz it's a talented That's the other thing that I have fear of other thing that I have fear of other thing that I have fear of » right in front of one of them. But this » right in front of one of them. But this » right in front of one of them. But this is the most This is a very talented is the most This is a very talented is the most This is a very talented group I'm in now. group I'm in now. group I'm in now. » Yeah. » Yeah. » Yeah. » And and it's always great news when » And and it's always great news when » And and it's always great news when you walk in and you're the dumbest you walk in and you're the dumbest you walk in and you're the dumbest person in the room. Right. That's a good person in the room. Right. That's a good person in the room. Right. That's a good team. It's a good team. team. It's a good team. team. It's a good team. » Yeah. Yeah. That's what you want as a » Yeah. Yeah. That's what you want as a » Yeah. Yeah. That's what you want as a leader, right? leader, right? leader, right? » Yeah. Yeah. Like I'm like walking in » Yeah. Yeah. Like I'm like walking in » Yeah. Yeah. Like I'm like walking in like this is great. I do not want to like this is great. I do not want to like this is great. I do not want to squander this opportunity. squander this opportunity. squander this opportunity. » Yeah. What uh real quick what » Yeah. What uh real quick what » Yeah. What uh real quick what leadership tool was or a personality leadership tool was or a personality leadership tool was or a personality assessment was that? Do you know? assessment was that? Do you know? assessment was that? Do you know? » No, it was taking what was it Tyler disc » No, it was taking what was it Tyler disc » No, it was taking what was it Tyler disc or uh what did we plug in? or uh what did we plug in? or uh what did we plug in? » Oh no. Was the chat GPT? So we did an » Oh no. Was the chat GPT? So we did an » Oh no. Was the chat GPT? So we did an audit of each of ourselves because we've audit of each of ourselves because we've audit of each of ourselves because we've used chatpt so long. We said audit used chatpt so long. We said audit used chatpt so long. We said audit ourselves. Yeah. ourselves. Yeah. ourselves. Yeah. » And so it literally said everything it » And so it literally said everything it » And so it literally said everything it knows about us and then knows about us and then knows about us and then » all that. We fed all of that in and » all that. We fed all of that in and » all that. We fed all of that in and said, "Now do a breakdown of leadership said, "Now do a breakdown of leadership said, "Now do a breakdown of leadership and takeaways from this." and takeaways from this." and takeaways from this." » That's interesting. » That's interesting. » That's interesting. » That's how we did it. We didn't actually » That's how we did it. We didn't actually » That's how we did it. We didn't actually do a personality test. do a personality test. do a personality test. » That's great. There's a I've talked to a » That's great. There's a I've talked to a » That's great. There's a I've talked to a couple different people who have done couple different people who have done couple different people who have done that now and yeah, very that now and yeah, very that now and yeah, very interesting. Um, with all that I interesting. Um, with all that I interesting. Um, with all that I um um um I'm interested in, you mentioned it a I'm interested in, you mentioned it a I'm interested in, you mentioned it a couple of times and just to uh I don't couple of times and just to uh I don't couple of times and just to uh I don't know if you have awareness, but in in know if you have awareness, but in in know if you have awareness, but in in the conversation, you know, talk to me the conversation, you know, talk to me the conversation, you know, talk to me about what do you bring into the room, about what do you bring into the room, about what do you bring into the room, you never really finished that. Instead, you never really finished that. Instead, you never really finished that. Instead, » it went pretty quickly to you would » it went pretty quickly to you would » it went pretty quickly to you would start to say what I bring in the room is start to say what I bring in the room is start to say what I bring in the room is I'm really right. Sometimes if I bring I'm really right. Sometimes if I bring I'm really right. Sometimes if I bring I'm really Yeah. I'm really Yeah. I'm really Yeah. » Right. What is fear and anxiety costing » Right. What is fear and anxiety costing » Right. What is fear and anxiety costing you? you? you? » A lot. So self-confidence » A lot. So self-confidence » A lot. So self-confidence uh in that ability uh in that ability uh in that ability because of this great team. I will say because of this great team. I will say because of this great team. I will say it's a reoccurring pattern. So I would it's a reoccurring pattern. So I would it's a reoccurring pattern. So I would say why I struggle saying what I bring say why I struggle saying what I bring say why I struggle saying what I bring to the room is what I need to stay to the room is what I need to stay to the room is what I need to stay focused on. focused on. focused on. » That that's the question, right? That's » That that's the question, right? That's » That that's the question, right? That's the question. And you're saying I keep the question. And you're saying I keep the question. And you're saying I keep diverting, right? You're you keep diverting, right? You're you keep diverting, right? You're you keep going to Yeah. So you've you've going to Yeah. So you've you've going to Yeah. So you've you've shared um and it's it's shared um and it's it's shared um and it's it's » makes sense. You've got a lot on your » makes sense. You've got a lot on your » makes sense. You've got a lot on your plate entrepreneur. You're trying to plate entrepreneur. You're trying to plate entrepreneur. You're trying to balance the customer and your team and balance the customer and your team and balance the customer and your team and you're not it sounds like you're trying you're not it sounds like you're trying you're not it sounds like you're trying to balance that. I want strong outputs to balance that. I want strong outputs to balance that. I want strong outputs and I want a connected and I want a connected and I want a connected » team and how do we do that well? And so » team and how do we do that well? And so » team and how do we do that well? And so you mentioned you got fear, you got you mentioned you got fear, you got you mentioned you got fear, you got anxiety a lot. So, I'm curious again, anxiety a lot. So, I'm curious again, anxiety a lot. So, I'm curious again, what is what is what is » what is that costing you and how you're » what is that costing you and how you're » what is that costing you and how you're showing up at work, how you're showing up at work, how you're showing up at work, how you're showing up at home, and just how you're taking up at home, and just how you're taking up at home, and just how you're taking in the world. What's what's it costing in the world. What's what's it costing in the world. What's what's it costing you? you? you? » Yeah, I I would say lost time on » Yeah, I I would say lost time on » Yeah, I I would say lost time on » what's the fear? So, fear versus » what's the fear? So, fear versus » what's the fear? So, fear versus danger line is where I go. Like the danger line is where I go. Like the danger line is where I go. Like the danger, you know, danger is real, but danger, you know, danger is real, but danger, you know, danger is real, but fear is a choice. fear is a choice. fear is a choice. » I would say it's » I would say it's » I would say it's » costing me. Man, that's a good question. » costing me. Man, that's a good question. » costing me. Man, that's a good question. Dang it. See, that's why I love being a Dang it. See, that's why I love being a Dang it. See, that's why I love being a coach because I get to ask questions and coach because I get to ask questions and coach because I get to ask questions and just sit here. So, just sit here. So, just sit here. So, » yeah, I think it's it's costing me » yeah, I think it's it's costing me » yeah, I think it's it's costing me opportunity um opportunity to connect. um opportunity to connect. um opportunity to connect. » Okay. Opportunity to connect with your » Okay. Opportunity to connect with your » Okay. Opportunity to connect with your family, with your wife, with your team family, with your wife, with your team family, with your wife, with your team members, with your customers, all of the members, with your customers, all of the members, with your customers, all of the above. above. above. » I think all of it. » I think all of it. » I think all of it. » Yeah. Because when there's that » Yeah. Because when there's that » Yeah. Because when there's that reoccurring fear of not doing it well reoccurring fear of not doing it well reoccurring fear of not doing it well that I've always struggled that I've always struggled that I've always struggled with and this will probably surprise with and this will probably surprise with and this will probably surprise some people across the board. I think it some people across the board. I think it some people across the board. I think it causes this uh lost opportunity to causes this uh lost opportunity to causes this uh lost opportunity to connect across all three of those in connect across all three of those in connect across all three of those in ways that ways that ways that who I really am and what I bring to the who I really am and what I bring to the who I really am and what I bring to the table is already there and how I can be table is already there and how I can be table is already there and how I can be with them with them with them » just being with them. Yep. And being me. » just being with them. Yep. And being me. » just being with them. Yep. And being me. » Yep. » Yep. » Yep. I instead of doing that then I go to I instead of doing that then I go to I instead of doing that then I go to this place of like building worrying this place of like building worrying this place of like building worrying like how can I make this better? How can like how can I make this better? How can like how can I make this better? How can I make this better? Versus that presence I make this better? Versus that presence I make this better? Versus that presence I think it's presence is probably the I think it's presence is probably the I think it's presence is probably the » the big thing. » the big thing. » the big thing. » Yeah. » Yeah. » Yeah. » Where I start spiraling instead of just » Where I start spiraling instead of just » Where I start spiraling instead of just being with them and identifying being with them and identifying being with them and identifying » like » like » like » how we can do this instead of running » how we can do this instead of running » how we can do this instead of running ahead of it. Um I'm struggling to answer ahead of it. Um I'm struggling to answer ahead of it. Um I'm struggling to answer the question. the question. the question. » Yeah. No, that's you mentioned » Yeah. No, that's you mentioned » Yeah. No, that's you mentioned presence and I'm curious there if what presence and I'm curious there if what presence and I'm curious there if what you're saying is to be fully present in you're saying is to be fully present in you're saying is to be fully present in the moment, engaged with the person in the moment, engaged with the person in the moment, engaged with the person in front of you as opposed to your mind front of you as opposed to your mind front of you as opposed to your mind being on a hundred other things. being on a hundred other things. being on a hundred other things. » My mind will slip from that moment » My mind will slip from that moment » My mind will slip from that moment pretty quickly to like, oh, we got to pretty quickly to like, oh, we got to pretty quickly to like, oh, we got to here's a client issue now. I got to and here's a client issue now. I got to and here's a client issue now. I got to and I'm already thinking about how I got to I'm already thinking about how I got to I'm already thinking about how I got to go back to the team and then we got to go back to the team and then we got to go back to the team and then we got to figure this out and then same thing figure this out and then same thing figure this out and then same thing meeting with the team and then I'm like, meeting with the team and then I'm like, meeting with the team and then I'm like, oh, this team member is obviously having oh, this team member is obviously having oh, this team member is obviously having a hard time with this or this thing a hard time with this or this thing a hard time with this or this thing needs to be done. needs to be done. needs to be done. » Yep. And instead of like connecting with » Yep. And instead of like connecting with » Yep. And instead of like connecting with that team member about the core of like that team member about the core of like that team member about the core of like what's really going on what's really going on what's really going on » and it's just more like okay what are we » and it's just more like okay what are we » and it's just more like okay what are we gonna » what are we going to do here and then » what are we going to do here and then » what are we going to do here and then right that bleeds into 100% right that bleeds into 100% right that bleeds into 100% » family stuff of then like that moment » family stuff of then like that moment » family stuff of then like that moment happens and it's kind of the same happens and it's kind of the same happens and it's kind of the same pattern I would say pattern I would say pattern I would say » like where I I find myself just » like where I I find myself just » like where I I find myself just constantly » skipping the like just being there » skipping the like just being there » skipping the like just being there through it and identifying what's really through it and identifying what's really through it and identifying what's really going on to just trying to fix it. Yeah. going on to just trying to fix it. Yeah. going on to just trying to fix it. Yeah. » Does that make sense? It's like it's » Does that make sense? It's like it's » Does that make sense? It's like it's like a I feel like that's a like a I feel like that's a like a I feel like that's a » it makes sense in my head » it makes sense in my head » it makes sense in my head » in the moment. It's like a behavioral » in the moment. It's like a behavioral » in the moment. It's like a behavioral issue. issue. issue. » Yeah. Okay. » Yeah. Okay. » Yeah. Okay. » Like that would probably go back to » Like that would probably go back to » Like that would probably go back to those five. those five. those five. » Sure. Yeah. Yeah. Somewhere somewhere » Sure. Yeah. Yeah. Somewhere somewhere » Sure. Yeah. Yeah. Somewhere somewhere there. No, that's uh uh so you there. No, that's uh uh so you there. No, that's uh uh so you talked about what it's costing you. I'm talked about what it's costing you. I'm talked about what it's costing you. I'm curious. Is that is that what it's curious. Is that is that what it's curious. Is that is that what it's costing you? Like when you're having a costing you? Like when you're having a costing you? Like when you're having a dialogue with someone and just like I dialogue with someone and just like I dialogue with someone and just like I need to find an answer here, so let's need to find an answer here, so let's need to find an answer here, so let's see. This is what it cost or how often see. This is what it cost or how often see. This is what it cost or how often is that? is that? is that? What does a cost feel like to you? What does a cost feel like to you? What does a cost feel like to you? Describe it in a feeling. Describe it in a feeling. Describe it in a feeling. » Yeah. I think going back to the » Yeah. I think going back to the » Yeah. I think going back to the » not I think what do you feel? » not I think what do you feel? » not I think what do you feel? » What I feel is like a failure. » What I feel is like a failure. » What I feel is like a failure. » Okay. I feel like a failure when » Okay. I feel like a failure when » Okay. I feel like a failure when something doesn't go well something doesn't go well something doesn't go well and upon design upon design upon design the goal is for things to go well, the goal is for things to go well, the goal is for things to go well, » right? like the my version of » right? like the my version of » right? like the my version of success and an outcome success and an outcome success and an outcome is instead of saying this is gonna is instead of saying this is gonna is instead of saying this is gonna happen regularly and I have gotten happen regularly and I have gotten happen regularly and I have gotten better at it on one section of this better at it on one section of this better at it on one section of this which is the client which is the client which is the client » facing side cuz like this whole B2B » facing side cuz like this whole B2B » facing side cuz like this whole B2B professional service I'm two and a half professional service I'm two and a half professional service I'm two and a half years into I was always on the other years into I was always on the other years into I was always on the other side of it so now I'm sitting down with side of it so now I'm sitting down with side of it so now I'm sitting down with leadership in the room um but yeah that leadership in the room um but yeah that leadership in the room um but yeah that feeling now is turning into it's exactly feeling now is turning into it's exactly feeling now is turning into it's exactly what you just said. I'm trying to figure what you just said. I'm trying to figure what you just said. I'm trying to figure out how to say it again. out how to say it again. out how to say it again. » It's not confrontation against, it's » It's not confrontation against, it's » It's not confrontation against, it's conf the confrontation is together or conf the confrontation is together or conf the confrontation is together or the hardship is it's like learning how the hardship is it's like learning how the hardship is it's like learning how to make that happen together where to make that happen together where to make that happen together where historically I would just kind of go out historically I would just kind of go out historically I would just kind of go out on my own and try and figure it out. on my own and try and figure it out. on my own and try and figure it out. » Sure. » Sure. » Sure. » And now I come back and I have a team of » And now I come back and I have a team of » And now I come back and I have a team of people that are way smarter than me people that are way smarter than me people that are way smarter than me » and I need to do that there too. » and I need to do that there too. » and I need to do that there too. » Yeah. Yeah. » Yeah. Yeah. » Yeah. Yeah. » Like I shouldn't just run. I should just » Like I shouldn't just run. I should just » Like I shouldn't just run. I should just stay. Yeah. stay. Yeah. stay. Yeah. » And be like we're here, we're together. » And be like we're here, we're together. » And be like we're here, we're together. Like let's Like let's Like let's » let's work through it. And there's like » let's work through it. And there's like » let's work through it. And there's like this anxiety whatever ADD thing in me this anxiety whatever ADD thing in me this anxiety whatever ADD thing in me that's just kind like okay let's go that's just kind like okay let's go that's just kind like okay let's go let's move like sitting still is let's move like sitting still is let's move like sitting still is not my uh strength I do not bring not my uh strength I do not bring not my uh strength I do not bring stillness to the table. stillness to the table. stillness to the table. » Yeah sure » Yeah sure » Yeah sure » I do not bring that to a room » I do not bring that to a room » I do not bring that to a room » and so then going back to what do » and so then going back to what do » and so then going back to what do you bring strengths skills what is you bring strengths skills what is you bring strengths skills what is Samuel the best at when he's in the Samuel the best at when he's in the Samuel the best at when he's in the room. room. room. » It's a tough answer. » It's a tough answer. » It's a tough answer. » You just said some of it. » You just said some of it. » You just said some of it. » Yeah. uh prior I guess to that uh » Yeah. uh prior I guess to that uh » Yeah. uh prior I guess to that uh strengths I would say are uh I talked strengths I would say are uh I talked strengths I would say are uh I talked about the offthe cuff I think quickly about the offthe cuff I think quickly about the offthe cuff I think quickly identify and be able to process identify and be able to process identify and be able to process whatever's wrong with my brain. The good whatever's wrong with my brain. The good whatever's wrong with my brain. The good part of my brain is I can look at six part of my brain is I can look at six part of my brain is I can look at six things and it doesn't stress me out. I things and it doesn't stress me out. I things and it doesn't stress me out. I can look at six can look at six can look at six » things and connect those pieces » things and connect those pieces » things and connect those pieces and I enjoy that process. And it could and I enjoy that process. And it could and I enjoy that process. And it could be people, it could be uh a system be people, it could be uh a system be people, it could be uh a system process. Um I find that fascinating. And process. Um I find that fascinating. And process. Um I find that fascinating. And then it's how to get an idea. And I read then it's how to get an idea. And I read then it's how to get an idea. And I read this book and I've read it like three this book and I've read it like three this book and I've read it like three times. Great book. It really helped me times. Great book. It really helped me times. Great book. It really helped me understand how my brain works. But what understand how my brain works. But what understand how my brain works. But what » every idea comes from a combination of » every idea comes from a combination of » every idea comes from a combination of existing ideas. Every idea that's ever existing ideas. Every idea that's ever existing ideas. Every idea that's ever created is just a combination. So created is just a combination. So created is just a combination. So combining concepts to you could call it combining concepts to you could call it combining concepts to you could call it problem solving, solution, um problem solving, solution, um problem solving, solution, um confrontation, what you know, whatever confrontation, what you know, whatever confrontation, what you know, whatever it is. It's just combining these it is. It's just combining these it is. It's just combining these concepts. I think I have an open mind. concepts. I think I have an open mind. concepts. I think I have an open mind. » Um » Um » Um » I talk really fast so it feels like I » I talk really fast so it feels like I » I talk really fast so it feels like I want it to go one way. want it to go one way. want it to go one way. » And I have to work on pulling back of » And I have to work on pulling back of » And I have to work on pulling back of I'm still receiving all the information. I'm still receiving all the information. I'm still receiving all the information. » Yep. » Yep. » Yep. » Um and I I want to output the best » Um and I I want to output the best » Um and I I want to output the best solution and not worried about being solution and not worried about being solution and not worried about being right. I just want the best. right. I just want the best. right. I just want the best. » Yep. best solution for the situation. » Yep. best solution for the situation. » Yep. best solution for the situation. » Yeah, love it. » Yeah, love it. » Yeah, love it. » Um, » Um, » Um, » and then yeah, lastly, I would say I » and then yeah, lastly, I would say I » and then yeah, lastly, I would say I genuinely » love uh helping people and see them » love uh helping people and see them » love uh helping people and see them succeed and I always have more than succeed and I always have more than succeed and I always have more than myself » in a lot of how I was raised. Like » in a lot of how I was raised. Like » in a lot of how I was raised. Like that's just at my core and I tried to that's just at my core and I tried to that's just at my core and I tried to stop fighting that. Like that's that's stop fighting that. Like that's that's stop fighting that. Like that's that's where I exist. I I enjoy seeing other where I exist. I I enjoy seeing other where I exist. I I enjoy seeing other people be successful people be successful people be successful » and I think that's where I can help is » and I think that's where I can help is » and I think that's where I can help is take something complicated, make it take something complicated, make it take something complicated, make it simple. That's the line I've been trying simple. That's the line I've been trying simple. That's the line I've been trying to think. I'm good at taking complicated to think. I'm good at taking complicated to think. I'm good at taking complicated things and just making them simple. things and just making them simple. things and just making them simple. » Making it simple in the ability to » Making it simple in the ability to » Making it simple in the ability to explain or making it simple in an action explain or making it simple in an action explain or making it simple in an action step to move it forward. step to move it forward. step to move it forward. » I would say more explain. Okay. » I would say more explain. Okay. » I would say more explain. Okay. » I would say that's definitely not my the » I would say that's definitely not my the » I would say that's definitely not my the action step forward. I would say like be action step forward. I would say like be action step forward. I would say like be more of a a Norse gifting set or like more of a a Norse gifting set or like more of a a Norse gifting set or like » like that I see it. » like that I see it. » like that I see it. » Yep. » Yep. » Yep. » It all makes sense now. This is where it » It all makes sense now. This is where it » It all makes sense now. This is where it needs to be or what it should be doing. needs to be or what it should be doing. needs to be or what it should be doing. I see how this affects us I see how this affects us I see how this affects us » here. I see how it affects the client. I » here. I see how it affects the client. I » here. I see how it affects the client. I see the outcome. Yep. see the outcome. Yep. see the outcome. Yep. » And then I've always needed somebody who » And then I've always needed somebody who » And then I've always needed somebody who could figure out how to then could figure out how to then could figure out how to then » execute that, right? Um so I've always » execute that, right? Um so I've always » execute that, right? Um so I've always been surrounded by partners uh like been surrounded by partners uh like been surrounded by partners uh like » Norris and uh Brickley and Phil that » Norris and uh Brickley and Phil that » Norris and uh Brickley and Phil that have been awesome at that. Right. Like have been awesome at that. Right. Like have been awesome at that. Right. Like I've half the time I don't know what I've half the time I don't know what I've half the time I don't know what they're talking about. they're talking about. they're talking about. » Yeah. Yeah. Yeah. Yeah. Yeah. » Yeah. Yeah. Yeah. Yeah. Yeah. » Yeah. Yeah. Yeah. Yeah. Yeah. » Maybe more. » Maybe more. » Maybe more. » Yeah. That's all. Um I I I think from » Yeah. That's all. Um I I I think from » Yeah. That's all. Um I I I think from the outside looking in um I mean I'm the outside looking in um I mean I'm the outside looking in um I mean I'm cheating a little bit because I know you cheating a little bit because I know you cheating a little bit because I know you obviously be on this conversation, but obviously be on this conversation, but obviously be on this conversation, but the third you bring some incredible the third you bring some incredible the third you bring some incredible strengths into any room you walk in and strengths into any room you walk in and strengths into any room you walk in and you're naming some of that you're naming some of that you're naming some of that » and the clarity on you are » and the clarity on you are » and the clarity on you are adaptable. adaptable. adaptable. You are ready to pivot to shift. You are You are ready to pivot to shift. You are You are ready to pivot to shift. You are you're ready to move, right? and you're ready to move, right? and you're ready to move, right? and you bring this energy of go bring this energy of go bring this energy of go and that I mean it just it it it's part and that I mean it just it it it's part and that I mean it just it it it's part of the core of being around Samuel, of the core of being around Samuel, of the core of being around Samuel, right? It's what we experience when right? It's what we experience when right? It's what we experience when we're around Samuel is Samuel is someone we're around Samuel is Samuel is someone we're around Samuel is Samuel is someone who can move and move fast and again who can move and move fast and again who can move and move fast and again you're you're a filter. you're in a you're you're a filter. you're in a you're you're a filter. you're in a phenomenal fast-paced filter taking in phenomenal fast-paced filter taking in phenomenal fast-paced filter taking in information, synthesizing, and you get information, synthesizing, and you get information, synthesizing, and you get this thing, right? And you lock on and this thing, right? And you lock on and this thing, right? And you lock on and we move. And that's that's just such a we move. And that's that's just such a we move. And that's that's just such a strong You also some individuals I I I strong You also some individuals I I I strong You also some individuals I I I interact with like are really good at interact with like are really good at interact with like are really good at that. And what they forget, one of the that. And what they forget, one of the that. And what they forget, one of the things they actually filter out is things they actually filter out is things they actually filter out is values. You don't do that. You never values. You don't do that. You never values. You don't do that. You never have. That's not who you are. You talked have. That's not who you are. You talked have. That's not who you are. You talked about how you're raised. Yes. And it's about how you're raised. Yes. And it's about how you're raised. Yes. And it's part of the core of you. you have such a part of the core of you. you have such a part of the core of you. you have such a a I think the part of the wrestling a I think the part of the wrestling a I think the part of the wrestling match I'm hearing is this wrestling match I'm hearing is this wrestling match I'm hearing is this wrestling match between you can't just go go match between you can't just go go match between you can't just go go because you want to be the person of because you want to be the person of because you want to be the person of value that you are right and you want to value that you are right and you want to value that you are right and you want to hold fast to taking people along with hold fast to taking people along with hold fast to taking people along with you but when you're going too fast let's you but when you're going too fast let's you but when you're going too fast let's be honest you leave people behind right be honest you leave people behind right be honest you leave people behind right you have a tendency of you move and you have a tendency of you move and you have a tendency of you move and now I'm way back about where's where's now I'm way back about where's where's now I'm way back about where's where's Samuel where did he go right and Samuel where did he go right and Samuel where did he go right and you can move so fast that sometimes you can move so fast that sometimes you can move so fast that sometimes people feel like I'm I'm now left to people feel like I'm I'm now left to people feel like I'm I'm now left to fend for myself and I need Samuel. I I fend for myself and I need Samuel. I I fend for myself and I need Samuel. I I need Samuel. And so that need Samuel. And so that need Samuel. And so that » that happens. But again, you have such a » that happens. But again, you have such a » that happens. But again, you have such a strong awareness of that and you're strong awareness of that and you're strong awareness of that and you're trying to account for it. And so one of trying to account for it. And so one of trying to account for it. And so one of the things that we we spend time on in the things that we we spend time on in the things that we we spend time on in our conversations is I hear you doing a our conversations is I hear you doing a our conversations is I hear you doing a really good job of accounting. And really good job of accounting. And really good job of accounting. And accounting just means there are these accounting just means there are these accounting just means there are these there's there's multiple models. Uh but there's there's multiple models. Uh but there's there's multiple models. Uh but think of it as corners. There's these think of it as corners. There's these think of it as corners. There's these corners we slip into in distress. When corners we slip into in distress. When corners we slip into in distress. When I'm dist in distress, I I have a I'm dist in distress, I I have a I'm dist in distress, I I have a proclivity to slip into this corner. For proclivity to slip into this corner. For proclivity to slip into this corner. For me, it's more of like a persecution type me, it's more of like a persecution type me, it's more of like a persecution type corner where you're an idiot. The corner where you're an idiot. The corner where you're an idiot. The world's stupid. The system's broken. And world's stupid. The system's broken. And world's stupid. The system's broken. And I can I can default and my energy, my I can I can default and my energy, my I can I can default and my energy, my mindset, how I'm interacting comes from mindset, how I'm interacting comes from mindset, how I'm interacting comes from that corner. The goal is stay out of the that corner. The goal is stay out of the that corner. The goal is stay out of the corner and stay in this middle place of corner and stay in this middle place of corner and stay in this middle place of accounting, right? And I hear you doing accounting, right? And I hear you doing accounting, right? And I hear you doing a really good job of zooming out, right, a really good job of zooming out, right, a really good job of zooming out, right, and accounting for you've learned a lot and accounting for you've learned a lot and accounting for you've learned a lot of lessons along the way. Sure. and of lessons along the way. Sure. and of lessons along the way. Sure. and you're you're processing and you're you're you're processing and you're you're you're processing and you're trying to stay in a place of of trying to stay in a place of of trying to stay in a place of of accounting, knowing where you want to accounting, knowing where you want to accounting, knowing where you want to move forward and then also knowing that move forward and then also knowing that move forward and then also knowing that value. You don't want to leave people value. You don't want to leave people value. You don't want to leave people behind. You want to connect and you want behind. You want to connect and you want behind. You want to connect and you want incredible outputs. You you've realized incredible outputs. You you've realized incredible outputs. You you've realized along the way Samuel can't do this by along the way Samuel can't do this by along the way Samuel can't do this by himself. So, you've got incredible himself. So, you've got incredible himself. So, you've got incredible people around you and how do I what's my people around you and how do I what's my people around you and how do I what's my position? What's my place in that? I position? What's my place in that? I position? What's my place in that? I don't have to be the top guy that just don't have to be the top guy that just don't have to be the top guy that just naturally you have been in so many naturally you have been in so many naturally you have been in so many circles because of how you move forward circles because of how you move forward circles because of how you move forward and you're just wrestling with all and you're just wrestling with all and you're just wrestling with all of it. And wrestling is one of the best of it. And wrestling is one of the best of it. And wrestling is one of the best places to be because wrestling helps places to be because wrestling helps places to be because wrestling helps keep us out of our keep us out of our keep us out of our » our corners. This level of » our corners. This level of » our corners. This level of conversation, by the way, is probably conversation, by the way, is probably conversation, by the way, is probably not something we do until like maybe not something we do until like maybe not something we do until like maybe session three or four where I'm really session three or four where I'm really session three or four where I'm really given a lot of um my my given a lot of um my my given a lot of um my my » 13 years. Yes. Yes. Yes. Yes. But that's » 13 years. Yes. Yes. Yes. Yes. But that's » 13 years. Yes. Yes. Yes. Yes. But that's a little bit of again what where I hear a little bit of again what where I hear a little bit of again what where I hear and one more thought I had for you, and one more thought I had for you, and one more thought I had for you, you know, thinking through the you know, thinking through the you know, thinking through the connection stuff with you and your team. connection stuff with you and your team. connection stuff with you and your team. This is an idea I was just I've been This is an idea I was just I've been This is an idea I was just I've been exploring a little bit more. exploring a little bit more. exploring a little bit more. » Um, again with a partner of mine, uh, » Um, again with a partner of mine, uh, » Um, again with a partner of mine, uh, Kyle Harvey, you know Kyle, right? Kyle Harvey, you know Kyle, right? Kyle Harvey, you know Kyle, right? » He and I are going to be » He and I are going to be » He and I are going to be » process elevation will likely be going » process elevation will likely be going » process elevation will likely be going by the wayside soon. We're going to come by the wayside soon. We're going to come by the wayside soon. We're going to come together and um, wired human is what together and um, wired human is what together and um, wired human is what we're what we're calling it. And so it's we're what we're calling it. And so it's we're what we're calling it. And so it's a little bit of the play on the AI age, a little bit of the play on the AI age, a little bit of the play on the AI age, the techdriven age we live in. And it's the techdriven age we live in. And it's the techdriven age we live in. And it's also again our focus is also again our focus is also again our focus is » human skills, developing human skills. » human skills, developing human skills. » human skills, developing human skills. So Kyle is the So Kyle is the So Kyle is the » the incredible » the incredible » the incredible educational like he knows the research. educational like he knows the research. educational like he knows the research. He knows all this stuff very deeply. So He knows all this stuff very deeply. So He knows all this stuff very deeply. So we're working on a number of things um we're working on a number of things um we're working on a number of things um together and I was going somewhere with together and I was going somewhere with together and I was going somewhere with that and I've lost my train of with that and I've lost my train of with that and I've lost my train of thought. So um we can remove thought. So um we can remove thought. So um we can remove » Yeah, you're good. You were Yeah, you » Yeah, you're good. You were Yeah, you » Yeah, you're good. You were Yeah, you remove that. Yeah, you were going into remove that. Yeah, you were going into remove that. Yeah, you were going into one more thing. one more thing. one more thing. » I was, but that's okay. That was all. It » I was, but that's okay. That was all. It » I was, but that's okay. That was all. It was very that's the value of was very that's the value of was very that's the value of it. And that's what I was hoping to see it. And that's what I was hoping to see it. And that's what I was hoping to see in that is that you basically just in that is that you basically just in that is that you basically just created you created three concepts created you created three concepts created you created three concepts or put words to things I was or put words to things I was or put words to things I was feeling. feeling. feeling. » Yeah. » Yeah. » Yeah. » In that moment. But the leaving behind, » In that moment. But the leaving behind, » In that moment. But the leaving behind, I never said that once. I never said that once. I never said that once. » Yeah. » Yeah. » Yeah. » I never said that once. I said » I never said that once. I said » I never said that once. I said everything around it, but I never said everything around it, but I never said everything around it, but I never said that. that. that. » Yeah. Never named it out loud. » Yeah. Never named it out loud. » Yeah. Never named it out loud. » I never named it out loud. But there's » I never named it out loud. But there's » I never named it out loud. But there's like, yeah, that's that goes back to like, yeah, that's that goes back to like, yeah, that's that goes back to that. It's like, well, that all this that. It's like, well, that all this that. It's like, well, that all this fear and anxiety sounds like you're fear and anxiety sounds like you're fear and anxiety sounds like you're wrestling and then you're always worried wrestling and then you're always worried wrestling and then you're always worried of you're gonna go and yeah, 13 years of of you're gonna go and yeah, 13 years of of you're gonna go and yeah, 13 years of doing different versions of this, doing different versions of this, doing different versions of this, » right? » right? » right? » A lot of that fear is then I'm sitting » A lot of that fear is then I'm sitting » A lot of that fear is then I'm sitting there going, "Yeah, that's that's what there going, "Yeah, that's that's what there going, "Yeah, that's that's what I'm that's what I'm afraid of. I don't I'm that's what I'm afraid of. I don't I'm that's what I'm afraid of. I don't want to I don't want to screw up some want to I don't want to screw up some want to I don't want to screw up some this opportunity this opportunity this opportunity » and with this team and I feel weight of » and with this team and I feel weight of » and with this team and I feel weight of responsibility for that." Um probably responsibility for that." Um probably responsibility for that." Um probably because of the wrestling or yeah for because of the wrestling or yeah for because of the wrestling or yeah for sure because of that wrestling of of you sure because of that wrestling of of you sure because of that wrestling of of you know things that have happened in the know things that have happened in the know things that have happened in the past which is also a that's a whole past which is also a that's a whole past which is also a that's a whole another probably session how do you another probably session how do you another probably session how do you define and then define and then define and then » it's another 10 seconds we both » it's another 10 seconds we both » it's another 10 seconds we both desperately need but desperately need but desperately need but » right yeah define a lot of that but » right yeah define a lot of that but » right yeah define a lot of that but » no that's yeah that's beautiful great » no that's yeah that's beautiful great » no that's yeah that's beautiful great » yeah go ahead » yeah go ahead » yeah go ahead » that comes from by the way in PCM » that comes from by the way in PCM » that comes from by the way in PCM terminology that comes from one of those terminology that comes from one of those terminology that comes from one of those six floors we talked about and And six floors we talked about and And six floors we talked about and And that's the distress pattern associated that's the distress pattern associated that's the distress pattern associated with that floor. with that floor. with that floor. » You you don't have to » You you don't have to » You you don't have to » the story in your head about that is a » the story in your head about that is a » the story in your head about that is a story and that's all it is. You don't story and that's all it is. You don't story and that's all it is. You don't have to prescribe to that story. There's have to prescribe to that story. There's have to prescribe to that story. There's descriptions of what has happened and descriptions of what has happened and descriptions of what has happened and then there's prescriptions and our brain then there's prescriptions and our brain then there's prescriptions and our brain does not always do a very good job of does not always do a very good job of does not always do a very good job of deciphering between the two. Right? This deciphering between the two. Right? This deciphering between the two. Right? This happened. This is my experience. happened. This is my experience. happened. This is my experience. Therefore, this is who I am moving Therefore, this is who I am moving Therefore, this is who I am moving forward. And that little thing right forward. And that little thing right forward. And that little thing right there is what describes so much of of there is what describes so much of of there is what describes so much of of the scripts on repeat in our head. the scripts on repeat in our head. the scripts on repeat in our head. They say we have I mean there's They say we have I mean there's They say we have I mean there's different studies out there that we have different studies out there that we have different studies out there that we have uh 6,200ish thought episodes per day. uh 6,200ish thought episodes per day. uh 6,200ish thought episodes per day. And so again different studies on that And so again different studies on that And so again different studies on that and the number really isn't as important and the number really isn't as important and the number really isn't as important just the recognition that there's just the recognition that there's just the recognition that there's » there's a lot of things happening up » there's a lot of things happening up » there's a lot of things happening up here, right? The also we know from here, right? The also we know from here, right? The also we know from studies that a lot of those thought studies that a lot of those thought studies that a lot of those thought episodes are actually repetitive again episodes are actually repetitive again episodes are actually repetitive again and again. And so then the question and again. And so then the question and again. And so then the question becomes what are those stories? What are becomes what are those stories? What are becomes what are those stories? What are those scripts that we have prescribed to those scripts that we have prescribed to those scripts that we have prescribed to that are that are that are » in most cases running » in most cases running » in most cases running » on default without our awareness? Again » on default without our awareness? Again » on default without our awareness? Again it is a software operating in the it is a software operating in the it is a software operating in the background that you don't know background that you don't know background that you don't know exists. You're not and so bringing exists. You're not and so bringing exists. You're not and so bringing calling it into focus and then calling it into focus and then calling it into focus and then challenging that story and saying no challenging that story and saying no challenging that story and saying no that happened past period that doesn't that happened past period that doesn't that happened past period that doesn't define me. again description versus define me. again description versus define me. again description versus prescription. Last thing, sorry I prescription. Last thing, sorry I prescription. Last thing, sorry I remember now as you were talking there, remember now as you were talking there, remember now as you were talking there, the last thing I wanted to share here. the last thing I wanted to share here. the last thing I wanted to share here. This is again something I've been This is again something I've been This is again something I've been building out and working on homeostasis building out and working on homeostasis building out and working on homeostasis and alostasis. So uh homeostasis is this and alostasis. So uh homeostasis is this and alostasis. So uh homeostasis is this idea uh probably learned in biology at idea uh probably learned in biology at idea uh probably learned in biology at some point, right? It's the body's some point, right? It's the body's some point, right? It's the body's attempt to regulate itself. So there's attempt to regulate itself. So there's attempt to regulate itself. So there's stability and then something happens, stability and then something happens, stability and then something happens, you're unstable and then homeostasis get you're unstable and then homeostasis get you're unstable and then homeostasis get back to stable, right? So stable, back to stable, right? So stable, back to stable, right? So stable, unstable, back to stable. um allasis unstable, back to stable. um allasis unstable, back to stable. um allasis which is a concept I was recently which is a concept I was recently which is a concept I was recently introduced to again Kyle who's doing all introduced to again Kyle who's doing all introduced to again Kyle who's doing all this incredible research allasis is the this incredible research allasis is the this incredible research allasis is the idea of it's similar stable unstable but idea of it's similar stable unstable but idea of it's similar stable unstable but then it is new stability a newly found then it is new stability a newly found then it is new stability a newly found so it really is about the body's desire so it really is about the body's desire so it really is about the body's desire not just to get back to normal but to not just to get back to normal but to not just to get back to normal but to adapt we are adaptive creatures 99.9% of adapt we are adaptive creatures 99.9% of adapt we are adaptive creatures 99.9% of every creature on planet earth is now every creature on planet earth is now every creature on planet earth is now extinct we're still here because of our ability we're still here because of our ability we're still here because of our ability to adapt and to move forward. And so to adapt and to move forward. And so to adapt and to move forward. And so thinking about connection, right? That's thinking about connection, right? That's thinking about connection, right? That's a great thing to think about with these a great thing to think about with these a great thing to think about with these things that we're struggling with. these things that we're struggling with. these things that we're struggling with. Is this a Is this a Is this a » I have this idea of stability in my » I have this idea of stability in my » I have this idea of stability in my head. head. head. » We're not there and I'm trying to get » We're not there and I'm trying to get » We're not there and I'm trying to get back to that. Or is this what is new back to that. Or is this what is new back to that. Or is this what is new stability look like? Right? What is a stability look like? Right? What is a stability look like? Right? What is a new way of thinking about connection in new way of thinking about connection in new way of thinking about connection in a virtual age look like? What is this a virtual age look like? What is this a virtual age look like? What is this what the heck does this look like 5 what the heck does this look like 5 what the heck does this look like 5 years from now with AI? Right? driven » I got to get back to the standard right » I got to get back to the standard right there's a time and place for maintain there's a time and place for maintain there's a time and place for maintain the status quo and make sure you have the status quo and make sure you have the status quo and make sure you have good quality assurance and then good quality assurance and then good quality assurance and then leadership fundamentally is about you leadership fundamentally is about you leadership fundamentally is about you got to blow that crap up and find got to blow that crap up and find got to blow that crap up and find something new and you got to innovate something new and you got to innovate something new and you got to innovate you got to build differently and you got to build differently and you got to build differently and you mentioned that innovation is not just mentioned that innovation is not just mentioned that innovation is not just about bringing some brand new idea out about bringing some brand new idea out about bringing some brand new idea out of thin air. It's you're taking you're of thin air. It's you're taking you're of thin air. It's you're taking you're taking that one guy and what was it taking that one guy and what was it taking that one guy and what was it baby? baby? baby? » Yeah, that's right. That's right. » Yeah, that's right. That's right. » Yeah, that's right. That's right. Uncrustables, right? Take the crust off. Uncrustables, right? Take the crust off. Uncrustables, right? Take the crust off. » Or my favorite example is the dude who » Or my favorite example is the dude who » Or my favorite example is the dude who took the uh the sink and the urinal. He took the uh the sink and the urinal. He took the uh the sink and the urinal. He pitched the urinal under the sink pitched the urinal under the sink pitched the urinal under the sink and now you flush the urinal by washing and now you flush the urinal by washing and now you flush the urinal by washing your hands. your hands. your hands. » And it's like genius. Great idea. » And it's like genius. Great idea. » And it's like genius. Great idea. Genius. And of course, he's made loads Genius. And of course, he's made loads Genius. And of course, he's made loads of money off of selling these sink of money off of selling these sink of money off of selling these sink urinals. I don't know what you call urinals. I don't know what you call urinals. I don't know what you call them, but um but that's innovation. them, but um but that's innovation. them, but um but that's innovation. Again, I love that you hit on that Again, I love that you hit on that Again, I love that you hit on that idea, that concept, and that's part of idea, that concept, and that's part of idea, that concept, and that's part of our » we all possess that energy as humans. » we all possess that energy as humans. » we all possess that energy as humans. Some more than others are just ready to Some more than others are just ready to Some more than others are just ready to innovate and ready to adapt, but we all innovate and ready to adapt, but we all innovate and ready to adapt, but we all have the capability have the capability have the capability » when getting our needs met to ride that » when getting our needs met to ride that » when getting our needs met to ride that elevator to that adaptation floor and be elevator to that adaptation floor and be elevator to that adaptation floor and be ready to find a new way to define what ready to find a new way to define what ready to find a new way to define what this means for us. And connection in this means for us. And connection in this means for us. And connection in this day and age we live in, connection this day and age we live in, connection this day and age we live in, connection has to be in some ways redefined. It has to be in some ways redefined. It has to be in some ways redefined. It just » if you're striving for what used to be, » if you're striving for what used to be, » if you're striving for what used to be, you will find yourself in distress you will find yourself in distress you will find yourself in distress because it just doesn't exist anymore. because it just doesn't exist anymore. because it just doesn't exist anymore. » And and Norse and I have talked about » And and Norse and I have talked about » And and Norse and I have talked about that the life of working virtually that the life of working virtually that the life of working virtually with people all day long. You know, it's with people all day long. You know, it's with people all day long. You know, it's like, oh, this is like, oh, this is like, oh, this is » kind of how it has to be. And it bothers » kind of how it has to be. And it bothers » kind of how it has to be. And it bothers Norris way more than it bothers me. And Norris way more than it bothers me. And Norris way more than it bothers me. And we talk about it regularly. And it's we talk about it regularly. And it's we talk about it regularly. And it's just like how does that turn into and just like how does that turn into and just like how does that turn into and one thing uh Brickley actually did that one thing uh Brickley actually did that one thing uh Brickley actually did that was kind of fun and I don't know if was kind of fun and I don't know if was kind of fun and I don't know if Norse felt this way and I want to Norse felt this way and I want to Norse felt this way and I want to reiterate it's the best it's ever been reiterate it's the best it's ever been reiterate it's the best it's ever been organizationally for us but it's that organizationally for us but it's that organizationally for us but it's that there's this evolution happening I'm not there's this evolution happening I'm not there's this evolution happening I'm not going to get into of what we do going to get into of what we do going to get into of what we do » and it's causing like a whole » and it's causing like a whole » and it's causing like a whole restructuring again right and so you're restructuring again right and so you're restructuring again right and so you're like this is going to happen it's gonna like this is going to happen it's gonna like this is going to happen it's gonna happen a few times over it's like don't happen a few times over it's like don't happen a few times over it's like don't mess this up um but he set up public mess this up um but he set up public mess this up um but he set up public huddles and he's just like Hey, I'm just huddles and he's just like Hey, I'm just huddles and he's just like Hey, I'm just going to go live sometimes in leadership going to go live sometimes in leadership going to go live sometimes in leadership while I'm working. You don't even have while I'm working. You don't even have while I'm working. You don't even have to talk. You can just jump in. Yeah. to talk. You can just jump in. Yeah. to talk. You can just jump in. Yeah. » And it was just like a little piece of » And it was just like a little piece of » And it was just like a little piece of like community that was kind of like community that was kind of like community that was kind of refreshing. I was like, "Oh, that was a refreshing. I was like, "Oh, that was a refreshing. I was like, "Oh, that was a good little just little way to do it." good little just little way to do it." good little just little way to do it." Um Um Um » Yep. » Yep. » Yep. » But » But » But » yeah, love that. » yeah, love that. » yeah, love that. » Well, well, this is the longest episode » Well, well, this is the longest episode » Well, well, this is the longest episode we've ever done. we've ever done. we've ever done. » Okay. Going to have to cut out some » Okay. Going to have to cut out some » Okay. Going to have to cut out some congrats. congrats. congrats. » No, we're not going to cut anything out. » No, we're not going to cut anything out. » No, we're not going to cut anything out. It was great. This was fun. I was I was It was great. This was fun. I was I was It was great. This was fun. I was I was hoping it would go that deep and be that hoping it would go that deep and be that hoping it would go that deep and be that vulnerable just to show what you can do vulnerable just to show what you can do vulnerable just to show what you can do and I'll end with this. Um unless and I'll end with this. Um unless and I'll end with this. Um unless you have anything else you want to get you have anything else you want to get you have anything else you want to get out there. out there. out there. » No, that's that's great. Yeah. » No, that's that's great. Yeah. » No, that's that's great. Yeah. » Um I'll end with this. Uh the first time » Um I'll end with this. Uh the first time » Um I'll end with this. Uh the first time I met you, which is kind of cool. Uh we I met you, which is kind of cool. Uh we I met you, which is kind of cool. Uh we were at practicum. I go over there and were at practicum. I go over there and were at practicum. I go over there and everybody's in the room and I kind of everybody's in the room and I kind of everybody's in the room and I kind of talk to everybody, but you just did it a talk to everybody, but you just did it a talk to everybody, but you just did it a little differently. Yeah. And you just little differently. Yeah. And you just little differently. Yeah. And you just kind of like you kind of started coming kind of like you kind of started coming kind of like you kind of started coming into me, started asking me a lot of into me, started asking me a lot of into me, started asking me a lot of questions and you were just like you questions and you were just like you questions and you were just like you were just very present. Yeah. were just very present. Yeah. were just very present. Yeah. » And you were very curious. And I'll » And you were very curious. And I'll » And you were very curious. And I'll never forget that moment. Like we just never forget that moment. Like we just never forget that moment. Like we just all of a sudden were talking about all of a sudden were talking about all of a sudden were talking about everything pretty quickly. everything pretty quickly. everything pretty quickly. » And you just hung out with me that whole » And you just hung out with me that whole » And you just hung out with me that whole first day and became very good friends first day and became very good friends first day and became very good friends very quickly. Uh but you just made this very quickly. Uh but you just made this very quickly. Uh but you just made this very assertive effort to understand me very assertive effort to understand me very assertive effort to understand me in a way that didn't feel like weird in a way that didn't feel like weird in a way that didn't feel like weird too. Like it wasn't like too. Like it wasn't like too. Like it wasn't like » over the top. » over the top. » over the top. » Yeah. India. That was all the jokes. But » Yeah. India. That was all the jokes. But » Yeah. India. That was all the jokes. But like yeah, you just came in with a like yeah, you just came in with a like yeah, you just came in with a position of genuine curiosity and then position of genuine curiosity and then position of genuine curiosity and then when I started talking when I started talking when I started talking » uh you just you know I don't I don't » uh you just you know I don't I don't » uh you just you know I don't I don't even not explain it but it's what you even not explain it but it's what you even not explain it but it's what you did here today. I think that's what did here today. I think that's what did here today. I think that's what people are going to see people are going to see people are going to see » and I appreciate that about you. I see » and I appreciate that about you. I see » and I appreciate that about you. I see you do that with people all the time. you do that with people all the time. you do that with people all the time. But you do make people feel seen. You But you do make people feel seen. You But you do make people feel seen. You make them feel heard. You always have. make them feel heard. You always have. make them feel heard. You always have. Yeah. Yeah. Yeah. » And I just think it's so cool you're » And I just think it's so cool you're » And I just think it's so cool you're doing what you're doing now. Going to be doing what you're doing now. Going to be doing what you're doing now. Going to be more perfect. Like I just I'm imagining more perfect. Like I just I'm imagining more perfect. Like I just I'm imagining you in Canada next week. I'm like that's you in Canada next week. I'm like that's you in Canada next week. I'm like that's going to be awesome. Like whoever gets going to be awesome. Like whoever gets going to be awesome. Like whoever gets whoever gets a privilege to be in that whoever gets a privilege to be in that whoever gets a privilege to be in that room that you walk into, like that's room that you walk into, like that's room that you walk into, like that's going to be awesome and keep doing what going to be awesome and keep doing what going to be awesome and keep doing what you're doing. So you're doing. So you're doing. So » yeah, love that. Thanks so much. That's » yeah, love that. Thanks so much. That's » yeah, love that. Thanks so much. That's that's wonderful. I I I guess the last that's wonderful. I I I guess the last that's wonderful. I I I guess the last thing I would say is um you know thing I would say is um you know thing I would say is um you know curiosity. Um, curiosity is has curiosity. Um, curiosity is has curiosity. Um, curiosity is has been the most been the most been the most powerful skill of my life and also the most skill of my life and also the most skill of my life and also the most disruptive skill of my life. And again, disruptive skill of my life. And again, disruptive skill of my life. And again, that would be probably another that would be probably another that would be probably another conversation. But as far as conversation. But as far as conversation. But as far as » Yeah, it's a good way to say it. » Yeah, it's a good way to say it. » Yeah, it's a good way to say it. » Stability, instability, and now rebuild. » Stability, instability, and now rebuild. » Stability, instability, and now rebuild. I mean, you want to know why that I mean, you want to know why that I mean, you want to know why that feels right to me? It's because it's my feels right to me? It's because it's my feels right to me? It's because it's my life, right? It is. And it's it's life, right? It is. And it's it's life, right? It is. And it's it's largely a lot of our lives coming out of largely a lot of our lives coming out of largely a lot of our lives coming out of um how we grew up and where we we came um how we grew up and where we we came um how we grew up and where we we came from. And not I will never say it from. And not I will never say it from. And not I will never say it was all bad by any means. Wonderful was all bad by any means. Wonderful was all bad by any means. Wonderful wonderful things. And curiosity is what wonderful things. And curiosity is what wonderful things. And curiosity is what led me into some of the most challenging led me into some of the most challenging led me into some of the most challenging desparing moments of my life. And desparing moments of my life. And desparing moments of my life. And curiosity is now how I am curiosity is now how I am curiosity is now how I am » reshaping who I am and how I think about » reshaping who I am and how I think about » reshaping who I am and how I think about the world. And so it's incredible. And the world. And so it's incredible. And the world. And so it's incredible. And if you are someone who we talk about if you are someone who we talk about if you are someone who we talk about curiosity all the time. It's one of the curiosity all the time. It's one of the curiosity all the time. It's one of the top things you hear about in leadership. top things you hear about in leadership. top things you hear about in leadership. You need to be more curious. And I love You need to be more curious. And I love You need to be more curious. And I love it. Absolutely. And um curiosity has the it. Absolutely. And um curiosity has the it. Absolutely. And um curiosity has the potential to both disrupt and rebuild potential to both disrupt and rebuild potential to both disrupt and rebuild your life in a new in a new way. And so your life in a new in a new way. And so your life in a new in a new way. And so um I guess I would just say hold on for um I guess I would just say hold on for um I guess I would just say hold on for the ride, right? Be ready. To be deeply the ride, right? Be ready. To be deeply the ride, right? Be ready. To be deeply curious is to be ready to confront that curious is to be ready to confront that curious is to be ready to confront that what you think you know in so many what you think you know in so many what you think you know in so many areas. I it's um you got to be ready to areas. I it's um you got to be ready to areas. I it's um you got to be ready to give that up and ready to explore things give that up and ready to explore things give that up and ready to explore things differently. And long term I think differently. And long term I think differently. And long term I think that's healthy and in the moment that's healthy and in the moment that's healthy and in the moment it hurts. it hurts. it hurts. » It hurts. » It hurts. » It hurts. » It hurts. » It hurts. » It hurts. » Yeah. » Yeah. » Yeah. » Yeah. That's good. Awesome dude. » Yeah. That's good. Awesome dude. » Yeah. That's good. Awesome dude. Appreciate you being on. Appreciate you being on. Appreciate you being on. » Yes. Thank you. spin good. ---