In Episode 51, Samuel McVay and Tyler Norris dig into something they've been actively building for six months: a content engine. This isn't about occasional photo shoots or static content calendars. A content engine is a repeatable system—a top-of-funnel strategy designed to consistently produce original material that feeds everything downstream: your SEO efforts, paid ads, social media, and brand awareness.
The conversation centers on first principles. A content engine keeps your business top-of-mind with prospects who may not need your service today but will remember you when they do. Tyler explains the funnel approach: broad-stroke visibility at the top, moving to higher-intent, targeted customers lower in the funnel. Samuel emphasizes that the real power emerges when you have months of content to mine for insights—transcripts, videos, and case studies that reveal what's resonating with your audience.
The episode covers accountability, consistency, and how committing to a content system unlocks creative thinking and reveals patterns in your own domain expertise. By the end, you'll understand why a content engine isn't optional for local service businesses trying to build sustainable growth.
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What's up, guys? Sam McVay here with the What's up, guys? Sam McVay here with the Killer Growth Podcast. And today, I'm Killer Growth Podcast. And today, I'm Killer Growth Podcast. And today, I'm hanging out with Tyler Norris. hanging out with Tyler Norris. hanging out with Tyler Norris. What's up? What's up? What's up? » Hey guys, what's up? » Hey guys, what's up? » Hey guys, what's up? » And we are going to be talking about a » And we are going to be talking about a » And we are going to be talking about a content engine. So, this will be a content engine. So, this will be a content engine. So, this will be a little bit different than our normal little bit different than our normal little bit different than our normal episode. We're going to funnel these in episode. We're going to funnel these in episode. We're going to funnel these in every once in a while that I on topics every once in a while that I on topics every once in a while that I on topics that we think would just be helpful that we think would just be helpful that we think would just be helpful for specifically business owners. I for specifically business owners. I for specifically business owners. I mean, anybody thinking about doing mean, anybody thinking about doing mean, anybody thinking about doing business, business, business, uh anybody running a nonprofit or uh anybody running a nonprofit or uh anybody running a nonprofit or selling something, building up a selling something, building up a selling something, building up a personal profile. personal profile. personal profile. And kind of discuss like top of funnel And kind of discuss like top of funnel And kind of discuss like top of funnel discussion of what a content engine is, discussion of what a content engine is, discussion of what a content engine is, why you should build it, how it helps, why you should build it, how it helps, why you should build it, how it helps, everything. So, this is my warning to everything. So, this is my warning to everything. So, this is my warning to you, people that listen to just learn you, people that listen to just learn you, people that listen to just learn about other people. You might not like about other people. You might not like about other people. You might not like this episode, but if you own a business this episode, but if you own a business this episode, but if you own a business or you have a nonprofit or something, or you have a nonprofit or something, or you have a nonprofit or something, this might be helpful. And it's been this might be helpful. And it's been this might be helpful. And it's been something we've been doing for a long something we've been doing for a long something we've been doing for a long time in different ways, and I feel like time in different ways, and I feel like time in different ways, and I feel like we've made a lot of progress as of the we've made a lot of progress as of the we've made a lot of progress as of the last 6 months of understanding how it last 6 months of understanding how it last 6 months of understanding how it can benefit people. So, content engine, can benefit people. So, content engine, can benefit people. So, content engine, what does that mean, Norris? what does that mean, Norris? what does that mean, Norris? » Well, I'll tell you. » Well, I'll tell you. » Well, I'll tell you. » Thanks. I was waiting for it. » Thanks. I was waiting for it. » Thanks. I was waiting for it. When we talk about content engine, we're When we talk about content engine, we're When we talk about content engine, we're talking about top of funnel. If you want talking about top of funnel. If you want talking about top of funnel. If you want to throw up that slide real quick. to throw up that slide real quick. to throw up that slide real quick. » Yep. » Yep. » Yep. » Top of funnel. So, you guys have heard » Top of funnel. So, you guys have heard » Top of funnel. So, you guys have heard this before, top of funnel, right? this before, top of funnel, right? this before, top of funnel, right? You've got broad stroke. You're You've got broad stroke. You're You've got broad stroke. You're touching a lot of people. You're trying touching a lot of people. You're trying touching a lot of people. You're trying to get it in front of as many people as to get it in front of as many people as to get it in front of as many people as you can, whatever you're doing. Throwing you can, whatever you're doing. Throwing you can, whatever you're doing. Throwing paint on the wall, hoping it hoping it paint on the wall, hoping it hoping it paint on the wall, hoping it hoping it sticks. And then as you get lower in the sticks. And then as you get lower in the sticks. And then as you get lower in the funnel, right, you get closer to the funnel, right, you get closer to the funnel, right, you get closer to the sale, targeted customers. That looks a sale, targeted customers. That looks a sale, targeted customers. That looks a little bit different. Um higher little bit different. Um higher little bit different. Um higher interest, right? Someone goes to Google interest, right? Someone goes to Google interest, right? Someone goes to Google and they say, "I need a refrigerator." and they say, "I need a refrigerator." and they say, "I need a refrigerator." » Mhm. » Mhm. » Mhm. » Right? And an appliance store hopefully » Right? And an appliance store hopefully » Right? And an appliance store hopefully pops up, or we pop up on that pops up, or we pop up on that pops up, or we pop up on that high-intent search. Top of funnel is high-intent search. Top of funnel is high-intent search. Top of funnel is more, "Hey, we're going to talk about more, "Hey, we're going to talk about more, "Hey, we're going to talk about refrigerators, or we're going to put out refrigerators, or we're going to put out refrigerators, or we're going to put out a funny ad about us doing something with a funny ad about us doing something with a funny ad about us doing something with the refrigerator, or it falling out of a the refrigerator, or it falling out of a the refrigerator, or it falling out of a truck, or whatever." truck, or whatever." truck, or whatever." » Yeah. » Yeah. » Yeah. » And these people on Facebook, for » And these people on Facebook, for » And these people on Facebook, for example, or other platforms, there's a example, or other platforms, there's a example, or other platforms, there's a good chance they probably aren't in the good chance they probably aren't in the good chance they probably aren't in the market for the fridge, but there's a market for the fridge, but there's a market for the fridge, but there's a chance someone is, right? So, it's kind chance someone is, right? So, it's kind chance someone is, right? So, it's kind of a blanket, like you just broad of a blanket, like you just broad of a blanket, like you just broad strokes strategy, where you're trying to strokes strategy, where you're trying to strokes strategy, where you're trying to hit as many people as possible. hit as many people as possible. hit as many people as possible. » Yeah, and like you said, top of mind, » Yeah, and like you said, top of mind, » Yeah, and like you said, top of mind, also. also. also. » Top of mind. » Top of mind. » Top of mind. » so that they're always seeing it, and » so that they're always seeing it, and » so that they're always seeing it, and even if they don't need a fridge that even if they don't need a fridge that even if they don't need a fridge that day, day, day, » Yeah. » Yeah. » Yeah. » hopefully down the road they remember, » hopefully down the road they remember, » hopefully down the road they remember, "Oh, I remember that funny video of the "Oh, I remember that funny video of the "Oh, I remember that funny video of the refrigerator falling out of the back of refrigerator falling out of the back of refrigerator falling out of the back of the truck." the truck." the truck." » Exactly. We always say, "Be on the » Exactly. We always say, "Be on the » Exactly. We always say, "Be on the shelf," right? shelf," right? shelf," right? » Yeah. » Yeah. » Yeah. » Even if they don't need you that day, » Even if they don't need you that day, » Even if they don't need you that day, top of mind, brand awareness, branding top of mind, brand awareness, branding top of mind, brand awareness, branding campaigns. campaigns. campaigns. » Absolutely. » Absolutely. » Absolutely. » At least if they can have a connection » At least if they can have a connection » At least if they can have a connection with you and start building a connection with you and start building a connection with you and start building a connection before they need that item or service. before they need that item or service. before they need that item or service. » Yes. » Yes. » Yes. » brand awareness is a huge benefit of » brand awareness is a huge benefit of » brand awareness is a huge benefit of content engine. So, content engine. So, content engine. So, when I talk to businesses, this is where when I talk to businesses, this is where when I talk to businesses, this is where I start all the time now, because a I start all the time now, because a I start all the time now, because a content engine feeds everything. And I'm content engine feeds everything. And I'm content engine feeds everything. And I'm going to kind of mark up this slide for going to kind of mark up this slide for going to kind of mark up this slide for you guys a little bit. Um but this is you guys a little bit. Um but this is you guys a little bit. Um but this is this is where I'm at right here, right? this is where I'm at right here, right? this is where I'm at right here, right? Content engine, just going to throw in a Content engine, just going to throw in a Content engine, just going to throw in a big circle. This is where we start. And big circle. This is where we start. And big circle. This is where we start. And what I mean by this is lots of different what I mean by this is lots of different what I mean by this is lots of different things. things. things. » Mhm. » Mhm. » Mhm. » Um and I'm going to get into that in a » Um and I'm going to get into that in a » Um and I'm going to get into that in a second, but and I'll come back to the second, but and I'll come back to the second, but and I'll come back to the slide multiple times for you guys, slide multiple times for you guys, slide multiple times for you guys, uh cuz this is going to go into organic uh cuz this is going to go into organic uh cuz this is going to go into organic posting, ads, AB testing ads, SEO, posting, ads, AB testing ads, SEO, posting, ads, AB testing ads, SEO, website, CRO, uh GEO generative engine website, CRO, uh GEO generative engine website, CRO, uh GEO generative engine uh optimization. How do you be the uh optimization. How do you be the uh optimization. How do you be the answer on AI? answer on AI? answer on AI? » Mhm. » Mhm. » Mhm. » Um all the way down to then automations » Um all the way down to then automations » Um all the way down to then automations and follow-ups. Today, we're going to and follow-ups. Today, we're going to and follow-ups. Today, we're going to really focus on content engine, but really focus on content engine, but really focus on content engine, but content engine feeds everything. When we content engine feeds everything. When we content engine feeds everything. When we sit down with a business and I talk to a sit down with a business and I talk to a sit down with a business and I talk to a business, it's hard for us to do any business, it's hard for us to do any business, it's hard for us to do any organic posting help or build a good organic posting help or build a good organic posting help or build a good website or run a good ad without a website or run a good ad without a website or run a good ad without a content engine in place where we're content engine in place where we're content engine in place where we're getting essentially like a feed essentially like a feed essentially like a feed a direct yeah, direct access to the a direct yeah, direct access to the a direct yeah, direct access to the owner's mind, brand, owner's mind, brand, owner's mind, brand, the marketing guy's mind, brand. What the marketing guy's mind, brand. What the marketing guy's mind, brand. What are they all about? What do they What are they all about? What do they What are they all about? What do they know? What's their secret sauce? What's know? What's their secret sauce? What's know? What's their secret sauce? What's not AI generated? And that's going to be not AI generated? And that's going to be not AI generated? And that's going to be a big part of this. Having original a big part of this. Having original a big part of this. Having original content is a game-changer right now. content is a game-changer right now. content is a game-changer right now. » Yes, and it's going to be more so even » Yes, and it's going to be more so even » Yes, and it's going to be more so even going into the future with AI. going into the future with AI. going into the future with AI. » 100%. Everybody's after reality now. » 100%. Everybody's after reality now. » 100%. Everybody's after reality now. » Yeah, authenticity. » Yeah, authenticity. » Yeah, authenticity. » Authenticity. There's a reason reality » Authenticity. There's a reason reality » Authenticity. There's a reason reality TV is beating fiction most of the time, TV is beating fiction most of the time, TV is beating fiction most of the time, right? right? right? Kardashians, I don't get it, but a lot Kardashians, I don't get it, but a lot Kardashians, I don't get it, but a lot of people like it. of people like it. of people like it. It's like breaking the fourth wall, It's like breaking the fourth wall, It's like breaking the fourth wall, right? That's why social media exists. right? That's why social media exists. right? That's why social media exists. » Well, it's relatable. People can relate » Well, it's relatable. People can relate » Well, it's relatable. People can relate to that stuff. It's not like fiction. to that stuff. It's not like fiction. to that stuff. It's not like fiction. » Kardashians is relatable to you? » Kardashians is relatable to you? » Kardashians is relatable to you? » Oh, 100%. You know that lifestyle. » Oh, 100%. You know that lifestyle. » Oh, 100%. You know that lifestyle. That's just me. You know me 100%. Yeah. That's just me. You know me 100%. Yeah. That's just me. You know me 100%. Yeah. » So, how do you build a content engine? » So, how do you build a content engine? » So, how do you build a content engine? And this is the big difference. When I And this is the big difference. When I And this is the big difference. When I talk to someone and they say, "Oh, yeah, talk to someone and they say, "Oh, yeah, talk to someone and they say, "Oh, yeah, we can take photos or videos or I had we can take photos or videos or I had we can take photos or videos or I had this idea." That's where you always get this idea." That's where you always get this idea." That's where you always get in trouble. And that's why I say content in trouble. And that's why I say content in trouble. And that's why I say content engine, not just go make some content. engine, not just go make some content. engine, not just go make some content. Build a system and a process where Build a system and a process where Build a system and a process where you're doing it over and over so it can you're doing it over and over so it can you're doing it over and over so it can evolve and feed everything else. evolve and feed everything else. evolve and feed everything else. And so examples of that could be what And so examples of that could be what And so examples of that could be what we're doing here today. Killer Growth we're doing here today. Killer Growth we're doing here today. Killer Growth Podcast is a content engine for us, for Podcast is a content engine for us, for Podcast is a content engine for us, for other businesses, for networking, and other businesses, for networking, and other businesses, for networking, and we'll get into that later. we'll get into that later. we'll get into that later. Before and after photos for a business, Before and after photos for a business, Before and after photos for a business, and this would be like really practical, and this would be like really practical, and this would be like really practical, right? If you do plumbing, there's right? If you do plumbing, there's right? If you do plumbing, there's probably some before and after probably some before and after probably some before and after situations or you build kitchens or situations or you build kitchens or situations or you build kitchens or cabinets like Kogan's Woodshop. cabinets like Kogan's Woodshop. cabinets like Kogan's Woodshop. If If If » you're doing HVAC » you're doing HVAC » you're doing HVAC » Yes. HVAC cleaning and a before and » Yes. HVAC cleaning and a before and » Yes. HVAC cleaning and a before and after. after. after. » And you'd even had a good thought on » And you'd even had a good thought on » And you'd even had a good thought on Kogan's episode to have the client Kogan's episode to have the client Kogan's episode to have the client themselves take the photos because themselves take the photos because themselves take the photos because the client is interested in this process. client is interested in this process. client is interested in this process. They want to post about it on Facebook They want to post about it on Facebook They want to post about it on Facebook probably already. So, put the client probably already. So, put the client probably already. So, put the client that client to work for you. So, in that client to work for you. So, in that client to work for you. So, in Kogan's case Kogan's case Kogan's case he didn't have to be the one necessarily he didn't have to be the one necessarily he didn't have to be the one necessarily taking the photos. It could be his taking the photos. It could be his taking the photos. It could be his client taking the photos for him and he client taking the photos for him and he client taking the photos for him and he uses those. uses those. uses those. » Yeah. » Yeah. » Yeah. » And that's an engine, right? That's » And that's an engine, right? That's » And that's an engine, right? That's you're building a system and process as you're building a system and process as you're building a system and process as an engine that creates content that you an engine that creates content that you an engine that creates content that you don't have to worry about. don't have to worry about. don't have to worry about. » Yes. » Yes. » Yes. » It's always going to happen. So, that » It's always going to happen. So, that » It's always going to happen. So, that example was get the client because he example was get the client because he example was get the client because he doesn't do demo. This guy builds kitchen doesn't do demo. This guy builds kitchen doesn't do demo. This guy builds kitchen cabinets, full kitchens, custom cabinets, full kitchens, custom cabinets, full kitchens, custom kitchens. kitchens. kitchens. » They do a lot of the demo most of the » They do a lot of the demo most of the » They do a lot of the demo most of the time or they have someone else in the time or they have someone else in the time or they have someone else in the general contracting side on a remodel do general contracting side on a remodel do general contracting side on a remodel do the demo. So, he doesn't get that before the demo. So, he doesn't get that before the demo. So, he doesn't get that before » Yep. » Yep. » Yep. » middle and after. So, motivate the » middle and after. So, motivate the » middle and after. So, motivate the client say, "Hey, how about a cutting client say, "Hey, how about a cutting client say, "Hey, how about a cutting board » Exactly. » Exactly. » Exactly. » this project for me and send me over all » this project for me and send me over all » this project for me and send me over all these photos, I'll make you a custom these photos, I'll make you a custom these photos, I'll make you a custom cutting board." cutting board." cutting board." » Yeah. » Yeah. » Yeah. » Well, there's a system and engine. » Well, there's a system and engine. » Well, there's a system and engine. He can make cutting boards all day long. He can make cutting boards all day long. He can make cutting boards all day long. Getting all the photos is the problem, Getting all the photos is the problem, Getting all the photos is the problem, right? That's the pain point. right? That's the pain point. right? That's the pain point. » Yeah. » Yeah. » Yeah. » Then every project finished, he just » Then every project finished, he just » Then every project finished, he just knows that content's coming in. knows that content's coming in. knows that content's coming in. » Yes. » Yes. » Yes. » And that's what people want to see, » And that's what people want to see, » And that's what people want to see, right? In that industry, you want to see right? In that industry, you want to see right? In that industry, you want to see before and afters. Um, that would also before and afters. Um, that would also before and afters. Um, that would also be a user-generated content system. How be a user-generated content system. How be a user-generated content system. How do you get your clients or customers do you get your clients or customers do you get your clients or customers building content for you? How do you building content for you? How do you building content for you? How do you motivate people to make it for you that motivate people to make it for you that motivate people to make it for you that also buy from you? That is the hardest also buy from you? That is the hardest also buy from you? That is the hardest one to do. one to do. one to do. » Mhm. » Mhm. » Mhm. » Uh, but if you figure that out, that's » Uh, but if you figure that out, that's » Uh, but if you figure that out, that's magic. magic. magic. » Yeah. » Yeah. » Yeah. » That is gold. Figure out user-generated » That is gold. Figure out user-generated » That is gold. Figure out user-generated content. content. content. » Yes. » Yes. » Yes. » Um, weekly videos, a vlog, day in the » Um, weekly videos, a vlog, day in the » Um, weekly videos, a vlog, day in the life, entertainment. Uh, do you like life, entertainment. Uh, do you like life, entertainment. Uh, do you like being funny, right? Entertaining videos being funny, right? Entertaining videos being funny, right? Entertaining videos that just build trust, something that's that just build trust, something that's that just build trust, something that's just going to connect with them that's just going to connect with them that's just going to connect with them that's even outside of your industry, but it's even outside of your industry, but it's even outside of your industry, but it's maybe entertaining within your industry, maybe entertaining within your industry, maybe entertaining within your industry, right? right? right? » Uh, if you're a plumber, lots of » Uh, if you're a plumber, lots of » Uh, if you're a plumber, lots of opportunity probably to be entertaining, opportunity probably to be entertaining, opportunity probably to be entertaining, right? A lot of potty humor there. A a right? A lot of potty humor there. A a right? A lot of potty humor there. A a lot of opportunity. » Um how-to videos, right? Educating » Um how-to videos, right? Educating people even on your own stuff. Like this people even on your own stuff. Like this people even on your own stuff. Like this right here is kind of education, but right here is kind of education, but right here is kind of education, but how-to videos people love. It drives a how-to videos people love. It drives a how-to videos people love. It drives a lot of Google, you know, I think about lot of Google, you know, I think about lot of Google, you know, I think about YouTube's probably main drivers two YouTube's probably main drivers two YouTube's probably main drivers two things. It's how-to and it's things. It's how-to and it's things. It's how-to and it's entertainment. entertainment. entertainment. » Right? Like YouTube is driven. So, » Right? Like YouTube is driven. So, » Right? Like YouTube is driven. So, how-to is a massive opportunity. If you how-to is a massive opportunity. If you how-to is a massive opportunity. If you can build a how-to engine to to always can build a how-to engine to to always can build a how-to engine to to always put that out. And then blogging. And I put that out. And then blogging. And I put that out. And then blogging. And I bring up blogging specifically cuz on bring up blogging specifically cuz on bring up blogging specifically cuz on this next slide I'll talk about it, but this next slide I'll talk about it, but this next slide I'll talk about it, but you find one of these things that you find one of these things that you find one of these things that you're comfortable with, right? So, I'm you're comfortable with, right? So, I'm you're comfortable with, right? So, I'm going to jump over to here. going to jump over to here. going to jump over to here. Um Um Um what system do you feel and I guess what system do you feel and I guess what system do you feel and I guess I don't have that in here. So, I'm not I don't have that in here. So, I'm not I don't have that in here. So, I'm not going to put that in here. going to put that in here. going to put that in here. Um but I'm just going to talk about it. Um but I'm just going to talk about it. Um but I'm just going to talk about it. Of these things, figure out what's your Of these things, figure out what's your Of these things, figure out what's your comfort level if you're if you're an comfort level if you're if you're an comfort level if you're if you're an owner starter like you're starting up um owner starter like you're starting up um owner starter like you're starting up um or you're established and you have a or you're established and you have a or you're established and you have a person that could build a content engine person that could build a content engine person that could build a content engine for you. Lean into what you're for you. Lean into what you're for you. Lean into what you're comfortable with because you're less comfortable with because you're less comfortable with because you're less likely to quit once you build that likely to quit once you build that likely to quit once you build that engine. engine. engine. » and I would say what you're comfortable » and I would say what you're comfortable » and I would say what you're comfortable with and what you know. with and what you know. with and what you know. » Yes. Yeah, right. Yes, so if you're a » Yes. Yeah, right. Yes, so if you're a » Yes. Yeah, right. Yes, so if you're a plumber » Yes. » Yes. » Yes. » and you happen to love photography, too. » and you happen to love photography, too. » and you happen to love photography, too. Yeah, you can blend those together. Yeah, you can blend those together. Yeah, you can blend those together. » two together. Yeah, absolutely. » two together. Yeah, absolutely. » two together. Yeah, absolutely. » yeah, it's a great point. Stay in your » yeah, it's a great point. Stay in your » yeah, it's a great point. Stay in your domain authority. Stay in your domain authority. Stay in your domain authority. Stay in your domain and then lean into one of these cuz at and then lean into one of these cuz at and then lean into one of these cuz at the end of the day if you can just do the end of the day if you can just do the end of the day if you can just do one of these things, you're ahead of one of these things, you're ahead of one of these things, you're ahead of most. And every one of these things most. And every one of these things most. And every one of these things feeds all of the rest of the marketing feeds all of the rest of the marketing feeds all of the rest of the marketing funnel for you. funnel for you. funnel for you. » Right, exactly. » Right, exactly. » Right, exactly. » And so like if you're a funny dude, » And so like if you're a funny dude, » And so like if you're a funny dude, right? You think about Tyler Brickley, right? You think about Tyler Brickley, right? You think about Tyler Brickley, our chief branding officer. He loves our chief branding officer. He loves our chief branding officer. He loves humor. And he leans into humor and if he humor. And he leans into humor and if he humor. And he leans into humor and if he he owned a restaurant and all the he owned a restaurant and all the he owned a restaurant and all the content in the restaurant was funny. content in the restaurant was funny. content in the restaurant was funny. And that's what he leaned into and And that's what he leaned into and And that's what he leaned into and that's what he wanted to quit because that's what he wanted to quit because that's what he wanted to quit because that's what motivated him. that's what motivated him. that's what motivated him. It's getting laughs, doing more of that It's getting laughs, doing more of that It's getting laughs, doing more of that right? right? right? And but if you're more educational style And but if you're more educational style And but if you're more educational style and you love teaching and helping other and you love teaching and helping other and you love teaching and helping other people lean into that people lean into that people lean into that video If you love just talking way too much If you love just talking way too much If you love just talking way too much being around people all the time start a being around people all the time start a being around people all the time start a podcast And then when you team up in those And then when you team up in those content engines right like you think of content engines right like you think of content engines right like you think of our dynamic right here right there's our dynamic right here right there's our dynamic right here right there's this other half of this you've been this other half of this you've been this other half of this you've been doing forever you understand you take doing forever you understand you take doing forever you understand you take pride in it from the production level pride in it from the production level pride in it from the production level and this whole all the stuff behind the and this whole all the stuff behind the and this whole all the stuff behind the scenes on this set that people have no scenes on this set that people have no scenes on this set that people have no idea about right till they see all the idea about right till they see all the idea about right till they see all the cables and the cords and the monitors cables and the cords and the monitors cables and the cords and the monitors and they're like there's a lot going on and they're like there's a lot going on and they're like there's a lot going on back here back here back here but lean into a partnership as well when but lean into a partnership as well when but lean into a partnership as well when you're building content engines don't you're building content engines don't you're building content engines don't try and do all of it find some partners try and do all of it find some partners try and do all of it find some partners that can help with that can help with that can help with that so building up that system does compound so building up that system does compound so building up that system does compound and so that's why I threw up this slide and so that's why I threw up this slide and so that's why I threw up this slide I compounding over time if you do one I compounding over time if you do one I compounding over time if you do one piece of content every week that's piece of content every week that's piece of content every week that's thorough maybe a little bigger you're thorough maybe a little bigger you're thorough maybe a little bigger you're going to have 52 unique piece of content going to have 52 unique piece of content going to have 52 unique piece of content a year a year a year and then four years you've got right 200 and then four years you've got right 200 and then four years you've got right 200 plus pieces of content and you will not pieces of content and you will not pieces of content and you will not regret that and how cool for anyone regret that and how cool for anyone regret that and how cool for anyone that's thinking about using you talking that's thinking about using you talking that's thinking about using you talking to you hiring you to you hiring you to you hiring you putting out content builds trust and putting out content builds trust and putting out content builds trust and likeability yes exactly yeah and the likeability yes exactly yeah and the likeability yes exactly yeah and the odds are if you start on that kind of a odds are if you start on that kind of a odds are if you start on that kind of a cadence with content and by week 30 cadence with content and by week 30 cadence with content and by week 30 you're probably going to go in the you're probably going to go in the you're probably going to go in the middle of the week oh I have another middle of the week oh I have another middle of the week oh I have another idea there's two pieces of content that idea there's two pieces of content that idea there's two pieces of content that week and that's what we've seen week and that's what we've seen week and that's what we've seen especially with this podcast right we especially with this podcast right we especially with this podcast right we just started out with we're going to just started out with we're going to just started out with we're going to start doing these episodes or two and start doing these episodes or two and start doing these episodes or two and then all of a sudden we think oh we have then all of a sudden we think oh we have then all of a sudden we think oh we have other ideas for other content that we other ideas for other content that we other ideas for other content that we can start to generate in this that's a can start to generate in this that's a can start to generate in this that's a really good point on how the creativity really good point on how the creativity really good point on how the creativity compounds cuz that's how what we felt now we're cuz that's how what we felt now we're cuz that's how what we felt now we're we're about to hit six months into the we're about to hit six months into the we're about to hit six months into the podcast 50 episodes in I think published podcast 50 episodes in I think published podcast 50 episodes in I think published 49 as of today 49 as of today 49 as of today Uh 50 is already shot, but this week Uh 50 is already shot, but this week Uh 50 is already shot, but this week we'll do three episodes we'll do three episodes we'll do three episodes cuz we we feel that compounding and the cuz we we feel that compounding and the cuz we we feel that compounding and the value of it and getting more comfortable value of it and getting more comfortable value of it and getting more comfortable with it and looking forward to it. with it and looking forward to it. with it and looking forward to it. » And those are the two other things I'm » And those are the two other things I'm » And those are the two other things I'm sure a lot of people watching go, "Okay, sure a lot of people watching go, "Okay, sure a lot of people watching go, "Okay, I do have some authority in this, but I I do have some authority in this, but I I do have some authority in this, but I don't feel comfortable doing any of this don't feel comfortable doing any of this don't feel comfortable doing any of this stuff." And we get that. We didn't feel stuff." And we get that. We didn't feel stuff." And we get that. We didn't feel comfortable. You didn't day one. Nobody comfortable. You didn't day one. Nobody comfortable. You didn't day one. Nobody feels comfortable hardly out of the gate feels comfortable hardly out of the gate feels comfortable hardly out of the gate with this stuff. with this stuff. with this stuff. » Yeah, I I still do so much freaking » Yeah, I I still do so much freaking » Yeah, I I still do so much freaking » Yeah, but you just got to get out there » Yeah, but you just got to get out there » Yeah, but you just got to get out there and do it because again, people and do it because again, people and do it because again, people appreciate authenticity. So, you don't appreciate authenticity. So, you don't appreciate authenticity. So, you don't need to start episode one with all the need to start episode one with all the need to start episode one with all the polish, right? It can just be you with polish, right? It can just be you with polish, right? It can just be you with your iPhone just being you. And that's your iPhone just being you. And that's your iPhone just being you. And that's content. That's getting it out there and content. That's getting it out there and content. That's getting it out there and it will evolve over time as you continue it will evolve over time as you continue it will evolve over time as you continue to evolve over time. It'll get better, to evolve over time. It'll get better, to evolve over time. It'll get better, but it doesn't have to be polished and but it doesn't have to be polished and but it doesn't have to be polished and produced day one. produced day one. produced day one. » And and avoid the AI concepts, too. I » And and avoid the AI concepts, too. I » And and avoid the AI concepts, too. I think when you're doing this stuff, like think when you're doing this stuff, like think when you're doing this stuff, like strategize with AI on content, but strategize with AI on content, but strategize with AI on content, but ultimately don't be overly scripted. ultimately don't be overly scripted. ultimately don't be overly scripted. You know, be off the cuff. Be you. Cuz You know, be off the cuff. Be you. Cuz You know, be off the cuff. Be you. Cuz it is just a it's a big turn off when it is just a it's a big turn off when it is just a it's a big turn off when even like a local business is like just even like a local business is like just even like a local business is like just overly polished and it's not a day in overly polished and it's not a day in overly polished and it's not a day in the life where you're breaking the life where you're breaking the life where you're breaking the fourth wall. You get to immerse yourself fourth wall. You get to immerse yourself fourth wall. You get to immerse yourself into what they're doing or what they into what they're doing or what they into what they're doing or what they know. And just being yourself and know. And just being yourself and know. And just being yourself and finding a way to be yourself on camera, finding a way to be yourself on camera, finding a way to be yourself on camera, not talk differently is probably the not talk differently is probably the not talk differently is probably the hardest thing. hardest thing. hardest thing. Uh That was really and still is Uh That was really and still is Uh That was really and still is difficult for me. difficult for me. difficult for me. I change It's just so crazy how much I I change It's just so crazy how much I I change It's just so crazy how much I change and that's why I think that change and that's why I think that change and that's why I think that people that are best on camera, they people that are best on camera, they people that are best on camera, they literally don't change at all. literally don't change at all. literally don't change at all. Put a camera on their face and you're Put a camera on their face and you're Put a camera on their face and you're like, that's the same person. like, that's the same person. like, that's the same person. » And that comes with time, also. Again, » And that comes with time, also. Again, » And that comes with time, also. Again, rarely do you find somebody who can do rarely do you find somebody who can do rarely do you find somebody who can do that out of the gate. And it's okay. that out of the gate. And it's okay. that out of the gate. And it's okay. That's okay. You'll get there. That's okay. You'll get there. That's okay. You'll get there. Oh, yeah. Oh, yeah. It's just so easy. Oh, yeah. Oh, yeah. It's just so easy. Oh, yeah. Oh, yeah. It's just so easy. » They're the rehearsal, then you put the » They're the rehearsal, then you put the » They're the rehearsal, then you put the camera on, they sound exactly the same. camera on, they sound exactly the same. camera on, they sound exactly the same. » Yeah. They are people like that need a » Yeah. They are people like that need a » Yeah. They are people like that need a reality TV show. They're made for it. reality TV show. They're made for it. reality TV show. They're made for it. » Yeah. » Yeah. » Yeah. Uh so, build a system, it compounds, and Uh so, build a system, it compounds, and Uh so, build a system, it compounds, and plan it out, right? So, this is plan it out, right? So, this is plan it out, right? So, this is just an idea of like build a system with just an idea of like build a system with just an idea of like build a system with a weekly cadence, and do it every week a weekly cadence, and do it every week a weekly cadence, and do it every week cuz if you spread it out past that, and cuz if you spread it out past that, and cuz if you spread it out past that, and that's why we do it every week, that's why we do it every week, that's why we do it every week, » Yes. » Yes. » Yes. » you fall out of the habit. It's really » you fall out of the habit. It's really » you fall out of the habit. It's really easy to say, easy to say, easy to say, » easy. » easy. » easy. » "Oh, I'm not going to." Well, if you do » "Oh, I'm not going to." Well, if you do » "Oh, I'm not going to." Well, if you do it every week, and you miss a week, it every week, and you miss a week, it every week, and you miss a week, that's just one week, and you're hitting that's just one week, and you're hitting that's just one week, and you're hitting it the next week. But, if you're doing it the next week. But, if you're doing it the next week. But, if you're doing content once a month, and you miss that, content once a month, and you miss that, content once a month, and you miss that, all of a sudden, you're 2 months in, all of a sudden, you're 2 months in, all of a sudden, you're 2 months in, » Yeah. » Yeah. » Yeah. » and you're missing out on content that » and you're missing out on content that » and you're missing out on content that should be put out. And the algorithm, I should be put out. And the algorithm, I should be put out. And the algorithm, I will say this, we've tested, I mean, we will say this, we've tested, I mean, we will say this, we've tested, I mean, we publish so many shorts, publish so many shorts, publish so many shorts, » Mhm. » Mhm. » Mhm. » and I have yet to find out how many » and I have yet to find out how many » and I have yet to find out how many shorts I could post that are too much. shorts I could post that are too much. shorts I could post that are too much. The algorithm The algorithm The algorithm » Yeah. » Yeah. » Yeah. » likes quantity. Specifically, YouTube » likes quantity. Specifically, YouTube » likes quantity. Specifically, YouTube and TikTok, I think there's there's a and TikTok, I think there's there's a and TikTok, I think there's there's a different game on Facebook and different game on Facebook and different game on Facebook and Instagram. Instagram. Instagram. » It it's » It it's » It it's » It's different there. You're I I don't » It's different there. You're I I don't » It's different there. You're I I don't I'm struggling with what the word is I'm struggling with what the word is I'm struggling with what the word is there. there. there. » Right. » Right. » Right. » The cadence strategy is different. The » The cadence strategy is different. The » The cadence strategy is different. The algorithm still all wants more content. algorithm still all wants more content. algorithm still all wants more content. » Wants to keep them there. » Wants to keep them there. » Wants to keep them there. » Yes. » Yes. » Yes. » Um but, specifically on YouTube and » Um but, specifically on YouTube and » Um but, specifically on YouTube and TikTok that are obviously massive video TikTok that are obviously massive video TikTok that are obviously massive video the massive video platforms, it doesn't the massive video platforms, it doesn't the massive video platforms, it doesn't look like you can post too much. look like you can post too much. look like you can post too much. » look like that, and I don't think it » look like that, and I don't think it » look like that, and I don't think it bothers your clients or your customers bothers your clients or your customers bothers your clients or your customers either. You know, that's what I had either. You know, that's what I had either. You know, that's what I had thought originally at one point in time thought originally at one point in time thought originally at one point in time that uh if you produce too much, it's that uh if you produce too much, it's that uh if you produce too much, it's going to become annoying to people. But, going to become annoying to people. But, going to become annoying to people. But, these aren't like text messages or these aren't like text messages or these aren't like text messages or emails that are directly going to them, emails that are directly going to them, emails that are directly going to them, right? These are just popping up in right? These are just popping up in right? These are just popping up in their feed as they're scrolling through their feed as they're scrolling through their feed as they're scrolling through their feed. And so, I don't think you their feed. And so, I don't think you their feed. And so, I don't think you have to worry about posting too much to have to worry about posting too much to have to worry about posting too much to the point where you're going to annoy the point where you're going to annoy the point where you're going to annoy somebody when you're not contacting them somebody when you're not contacting them somebody when you're not contacting them directly. directly. directly. » And and I think switching it up, having » And and I think switching it up, having » And and I think switching it up, having a different a different a different format, right? If you're going to post format, right? If you're going to post format, right? If you're going to post eight times a day or three times or two eight times a day or three times or two eight times a day or three times or two times a day, times a day, times a day, » more than if you're going to post » more than if you're going to post » more than if you're going to post at least once a day or multiple times a at least once a day or multiple times a at least once a day or multiple times a day, that's all that's a lot of content. day, that's all that's a lot of content. day, that's all that's a lot of content. » Yeah, it is. » Yeah, it is. » Yeah, it is. » It » It » It » is. » is. » is. If you're going to do that, I think it's If you're going to do that, I think it's If you're going to do that, I think it's really important that you switch up your really important that you switch up your really important that you switch up your concepts quite a bit, right? Don't do concepts quite a bit, right? Don't do concepts quite a bit, right? Don't do more of the same over and over unless more of the same over and over unless more of the same over and over unless it's just a total hit. it's just a total hit. it's just a total hit. » Right, exactly. » Right, exactly. » Right, exactly. » take in a different situation, you know? » take in a different situation, you know? » take in a different situation, you know? Mr. Mixer's a great example Mr. Mixer's a great example Mr. Mixer's a great example » Oh, yeah. Yeah. » Oh, yeah. Yeah. » Oh, yeah. Yeah. » of » of » of » uh » uh » uh » Mr. Mixer setting up Zach, who was on » Mr. Mixer setting up Zach, who was on » Mr. Mixer setting up Zach, who was on the podcast, go check that out, has the podcast, go check that out, has the podcast, go check that out, has built his whole business on organic built his whole business on organic built his whole business on organic content » Mhm. » Mhm. » Mhm. » and viral organic content. » and viral organic content. » and viral organic content. » Mhm. » Mhm. » Mhm. » And he has the same style every time, » And he has the same style every time, » And he has the same style every time, kind of this jabby kind of this jabby kind of this jabby » Yep. » Yep. » Yep. » uh quick cuts » uh quick cuts » uh quick cuts » Yeah. » Yeah. » Yeah. » uh where he's like, "Hey, da da da. They » uh where he's like, "Hey, da da da. They » uh where he's like, "Hey, da da da. They say this." Like, you know what I mean? say this." Like, you know what I mean? say this." Like, you know what I mean? It's I I don't know I whenever I see his It's I I don't know I whenever I see his It's I I don't know I whenever I see his videos, I always think like, "That videos, I always think like, "That videos, I always think like, "That reminds me of someone." reminds me of someone." reminds me of someone." » Interesting. » Interesting. » Interesting. » maybe it's like those infomercials. It » maybe it's like those infomercials. It » maybe it's like those infomercials. It feels like feels like feels like » Billy Mays here. » Billy Mays here. » Billy Mays here. » Billy, yeah. » Billy, yeah. » Billy, yeah. Yeah, it feels like that a little bit Yeah, it feels like that a little bit Yeah, it feels like that a little bit where you're kind of like it's just like where you're kind of like it's just like where you're kind of like it's just like it's quick, so it's the same style every it's quick, so it's the same style every it's quick, so it's the same style every time, and then he's just got different time, and then he's just got different time, and then he's just got different topic on a kitchen aid mixer. topic on a kitchen aid mixer. topic on a kitchen aid mixer. » Right, yeah. » Right, yeah. » Right, yeah. » Which is a great example. » Which is a great example. » Which is a great example. » Yes, yeah, exactly. Um I had something. » Yes, yeah, exactly. Um I had something. » Yes, yeah, exactly. Um I had something. » Yeah, that's all right. » Yeah, that's all right. » Yeah, that's all right. » remember what it was. Went out of my » remember what it was. Went out of my » remember what it was. Went out of my brain. It'll come back, yep. brain. It'll come back, yep. brain. It'll come back, yep. » So, I'll I'll show this and then I'll » So, I'll I'll show this and then I'll » So, I'll I'll show this and then I'll we'll jump off the side and just talk we'll jump off the side and just talk we'll jump off the side and just talk for a bit about all of this. But the for a bit about all of this. But the for a bit about all of this. But the podcast, for example, for us and the a podcast, for example, for us and the a podcast, for example, for us and the a big part of our motivation with the big part of our motivation with the big part of our motivation with the podcast is practice what we preach. podcast is practice what we preach. podcast is practice what we preach. » Mhm. » Mhm. » Mhm. » We're always preaching build more » We're always preaching build more » We're always preaching build more content. That helps us. We don't want to content. That helps us. We don't want to content. That helps us. We don't want to build content for clients. We're really build content for clients. We're really build content for clients. We're really big on that. We do build content for big on that. We do build content for big on that. We do build content for clients all the time, clients all the time, clients all the time, » Yeah. » Yeah. » Yeah. » but I encourage all of our clients to » but I encourage all of our clients to » but I encourage all of our clients to » Yes. » Yes. » Yes. » let us help consult on them building a » let us help consult on them building a » let us help consult on them building a content engine internally content engine internally content engine internally » Yep. » Yep. » Yep. » um because that's always going to be the » um because that's always going to be the » um because that's always going to be the best » Oh, yeah. » Oh, yeah. » Oh, yeah. » result. The quantity, the quality » result. The quantity, the quality » result. The quantity, the quality can increase over time. It doesn't mean can increase over time. It doesn't mean can increase over time. It doesn't mean the quality's going to be the best, the quality's going to be the best, the quality's going to be the best, » No. » No. » No. » but that's okay. » but that's okay. » but that's okay. » That'll get better over time. » That'll get better over time. » That'll get better over time. » Exactly. » Exactly. » Exactly. » But but the substance » But but the substance » But but the substance of what they know, what they understand of what they know, what they understand of what they know, what they understand being in the day-to-day being in the day-to-day being in the day-to-day » Yes, that's the trick. » Yes, that's the trick. » Yes, that's the trick. » There's just context that they have that » There's just context that they have that » There's just context that they have that we don't have. we don't have. we don't have. » have. » have. » have. » No. » No. » No. » No. » No. » No. » And then this day and age with AI like » And then this day and age with AI like » And then this day and age with AI like being original is everything every 6 being original is everything every 6 being original is everything every 6 months is going to be more important in months is going to be more important in months is going to be more important in my opinion. my opinion. my opinion. » Yes. » Yes. » Yes. » Cuz the amount of content flying out » Cuz the amount of content flying out » Cuz the amount of content flying out there is crazy. So people are going to there is crazy. So people are going to there is crazy. So people are going to be looking for authenticity. be looking for authenticity. be looking for authenticity. » Yes, exactly. » Yes, exactly. » Yes, exactly. » So our format so far we've done 50 » So our format so far we've done 50 » So our format so far we've done 50 episodes in five I guess five months technically in five I guess five months technically in five I guess five months technically six months is in sometime in May. six months is in sometime in May. six months is in sometime in May. » Mhm. » Mhm. » Mhm. » Uh when we actually hit the six-month » Uh when we actually hit the six-month » Uh when we actually hit the six-month mark. mark. mark. » Yep. » Yep. » Yep. » And over hundreds of reels I need to see » And over hundreds of reels I need to see » And over hundreds of reels I need to see how many reels how many reels how many reels » we post. » we post. » we post. » Oh yeah, quite a bit. » Oh yeah, quite a bit. » Oh yeah, quite a bit. » Yeah. » Yeah. » Yeah. » And it has been uh less about » And it has been uh less about » And it has been uh less about uh what how many downloads are we uh what how many downloads are we uh what how many downloads are we getting on the podcast? How many views getting on the podcast? How many views getting on the podcast? How many views on reels, right? We decided we're not on reels, right? We decided we're not on reels, right? We decided we're not going to we don't care about right? We going to we don't care about right? We going to we don't care about right? We don't care about that. We're just going don't care about that. We're just going don't care about that. We're just going to stay true to the system. to stay true to the system. to stay true to the system. » Yep. » Yep. » Yep. » Pursue two episodes every week. This » Pursue two episodes every week. This » Pursue two episodes every week. This week we're doing three. week we're doing three. week we're doing three. » Yep. » Yep. » Yep. » Uh but the goal is always two every » Uh but the goal is always two every » Uh but the goal is always two every week. week. week. » Mhm. » Mhm. » Mhm. » And stay true to that and post every day » And stay true to that and post every day » And stay true to that and post every day a short or multiple shorts every day. » Exactly. » And we're always testing that and I'll » And we're always testing that and I'll » And we're always testing that and I'll I'll have more on that as as we go I'll have more on that as as we go I'll have more on that as as we go forward. And hopefully this is helpful forward. And hopefully this is helpful forward. And hopefully this is helpful to people that are even thinking about to people that are even thinking about to people that are even thinking about starting a podcast if you have a starting a podcast if you have a starting a podcast if you have a business and you want to get brand business and you want to get brand business and you want to get brand awareness out there. awareness out there. awareness out there. So goal was I mean our system is really So goal was I mean our system is really So goal was I mean our system is really straightforward. We have a switch, we straightforward. We have a switch, we straightforward. We have a switch, we record, we clip, snip, create reels, and record, we clip, snip, create reels, and record, we clip, snip, create reels, and post those reels and the goal is just to post those reels and the goal is just to post those reels and the goal is just to build trust and visibility. build trust and visibility. build trust and visibility. » Yep, exactly. And a little back inside » Yep, exactly. And a little back inside » Yep, exactly. And a little back inside we have a Rodecaster video we have a Rodecaster video we have a Rodecaster video » Yeah. » Yeah. » Yeah. » is the little switching device that we » is the little switching device that we » is the little switching device that we use and it has an auto mixing feature. use and it has an auto mixing feature. use and it has an auto mixing feature. And so I can turn that on during an And so I can turn that on during an And so I can turn that on during an episode and it will bounce back and episode and it will bounce back and episode and it will bounce back and forth live while it's recording between forth live while it's recording between forth live while it's recording between both people. both people. both people. » out. » out. » out. » So I can step out. Right now I've just » So I can step out. Right now I've just » So I can step out. Right now I've just got it on this one shot right now with got it on this one shot right now with got it on this one shot right now with your with your slide. But yeah, I can your with your slide. But yeah, I can your with your slide. But yeah, I can step out and it can continue producing step out and it can continue producing step out and it can continue producing the episode automatically which is the episode automatically which is the episode automatically which is pretty amazing. pretty amazing. pretty amazing. » Right. » Right. » Right. » That you don't actually need a producer. » That you don't actually need a producer. » That you don't actually need a producer. I've just kind of filled the seat, I've just kind of filled the seat, I've just kind of filled the seat, right? You know? right? You know? right? You know? » And it's nice having both. You've got » And it's nice having both. You've got » And it's nice having both. You've got someone looking at audio. We love My someone looking at audio. We love My someone looking at audio. We love My favorite thing about you being in our favorite thing about you being in our favorite thing about you being in our podcast is breaking the fourth wall. And podcast is breaking the fourth wall. And podcast is breaking the fourth wall. And then I look over and I can see you're then I look over and I can see you're then I look over and I can see you're thinking about something. thinking about something. thinking about something. » And then you'll yell it and everybody » And then you'll yell it and everybody » And then you'll yell it and everybody can just kind of hear you. can just kind of hear you. can just kind of hear you. » Yes. Yeah, I'm going to tell people in » Yes. Yeah, I'm going to tell people in » Yes. Yeah, I'm going to tell people in this podcast drop in the comments if you this podcast drop in the comments if you this podcast drop in the comments if you like if you want Norse to break the like if you want Norse to break the like if you want Norse to break the fourth wall more often. Um outside of fourth wall more often. Um outside of fourth wall more often. Um outside of the studio. I love that part. But yeah, the studio. I love that part. But yeah, the studio. I love that part. But yeah, so that's a great point of like we've so that's a great point of like we've so that's a great point of like we've you've built a system to where it's you've built a system to where it's you've built a system to where it's pretty efficient to where we're not pretty efficient to where we're not pretty efficient to where we're not editing from editing from editing from » No. » No. » No. » this is Sam McVey with Killer Growth the » this is Sam McVey with Killer Growth the » this is Sam McVey with Killer Growth the start and then the start and then the start and then the » And all you're doing is really basically » And all you're doing is really basically » And all you're doing is really basically clipping the beginning clipping the beginning clipping the beginning » Yep, and clipping the end. » Yep, and clipping the end. » Yep, and clipping the end. Faded out. I tagged a little intro on in Faded out. I tagged a little intro on in Faded out. I tagged a little intro on in Final Cut Pro or whatever video software Final Cut Pro or whatever video software Final Cut Pro or whatever video software you want to use and then we post it to you want to use and then we post it to you want to use and then we post it to all the channels. all the channels. all the channels. » and that's all done » and that's all done » and that's all done during recording. during recording. during recording. » Yeah. » Yeah. » Yeah. » I tell people that they're always like, » I tell people that they're always like, » I tell people that they're always like, "Oh, cuz they always assume we do a "Oh, cuz they always assume we do a "Oh, cuz they always assume we do a bunch of editing." bunch of editing." bunch of editing." » Right. » Right. » Right. » in between we're like, "No, it's it's » in between we're like, "No, it's it's » in between we're like, "No, it's it's live » And most people don't have time for » And most people don't have time for » And most people don't have time for that. Yeah. that. Yeah. that. Yeah. » No, we're already giving 4 hours. We're » No, we're already giving 4 hours. We're » No, we're already giving 4 hours. We're basically giving our entire Friday basically giving our entire Friday basically giving our entire Friday morning every week to this effort. morning every week to this effort. morning every week to this effort. » Oh, yeah, absolutely. Yeah, it is. » Oh, yeah, absolutely. Yeah, it is. » Oh, yeah, absolutely. Yeah, it is. » Um so, again, back to not views, not » Um so, again, back to not views, not » Um so, again, back to not views, not downloads and the goal is value, trust downloads and the goal is value, trust downloads and the goal is value, trust and the a couple things that we stumbled and the a couple things that we stumbled and the a couple things that we stumbled into. So, and this is what I think into. So, and this is what I think into. So, and this is what I think happens with content engines. Um and we happens with content engines. Um and we happens with content engines. Um and we can we can jump off the slide and go can we can jump off the slide and go can we can jump off the slide and go back to us now. That's that's all I back to us now. That's that's all I back to us now. That's that's all I have. have. have. Couple things that we didn't realize was Couple things that we didn't realize was Couple things that we didn't realize was the networking and I'll start with that. the networking and I'll start with that. the networking and I'll start with that. » Yeah. » Yeah. » Yeah. » Any type of content engine, once you » Any type of content engine, once you » Any type of content engine, once you start developing enough content, you start developing enough content, you start developing enough content, you start doing enough collaborations with start doing enough collaborations with start doing enough collaborations with content, content, content, » you start building a network. And that » you start building a network. And that » you start building a network. And that was the part that shocked us. We're was the part that shocked us. We're was the part that shocked us. We're like, "Oh my gosh, we've made like, "Oh my gosh, we've made like, "Oh my gosh, we've made several great connections we would have several great connections we would have several great connections we would have never had never had never had » Yeah, no. » Yeah, no. » Yeah, no. » because of our content engine." And in » because of our content engine." And in » because of our content engine." And in it's not this isn't about our podcast as it's not this isn't about our podcast as it's not this isn't about our podcast as much as it is about a content engine. much as it is about a content engine. much as it is about a content engine. That happens to be our content engine. That happens to be our content engine. That happens to be our content engine. » Right, exactly. » Right, exactly. » Right, exactly. » But we did not foresee the networking » But we did not foresee the networking » But we did not foresee the networking that would happen. That's been great. Um that would happen. That's been great. Um that would happen. That's been great. Um we also did not foresee the trust and we also did not foresee the trust and we also did not foresee the trust and credibility of people just then loving credibility of people just then loving credibility of people just then loving and liking us because of our effort, and liking us because of our effort, and liking us because of our effort, right? It's not that this is a good right? It's not that this is a good right? It's not that this is a good podcast yet. podcast yet. podcast yet. » Yeah, we're getting there. » Yeah, we're getting there. » Yeah, we're getting there. » We're getting there. It's It's growing. » We're getting there. It's It's growing. » We're getting there. It's It's growing. It's getting better. It's getting better. It's getting better. » Yeah, our zero concurrent viewers on the » Yeah, our zero concurrent viewers on the » Yeah, our zero concurrent viewers on the live stream right now may say that. live stream right now may say that. live stream right now may say that. » exactly. And we are live streaming every » exactly. And we are live streaming every » exactly. And we are live streaming every Friday now, which should be good for us. Friday now, which should be good for us. Friday now, which should be good for us. Again, another vulnerable thing to just Again, another vulnerable thing to just Again, another vulnerable thing to just add transparency and trust that like add transparency and trust that like add transparency and trust that like this is not edited. That's what I like this is not edited. That's what I like this is not edited. That's what I like to tell people like there's nothing to tell people like there's nothing to tell people like there's nothing edited scripted. Yeah. edited scripted. Yeah. edited scripted. Yeah. » And it creates all these awesome organic » And it creates all these awesome organic » And it creates all these awesome organic authentic moments that are that are fun. authentic moments that are that are fun. authentic moments that are that are fun. » It does. » It does. » It does. » We've had people cry on the podcast. » We've had people cry on the podcast. » We've had people cry on the podcast. We've had a lot of laughing, a lot of We've had a lot of laughing, a lot of We've had a lot of laughing, a lot of giggling. giggling. giggling. » And a super conversational. People will » And a super conversational. People will » And a super conversational. People will sit down worried about filling an hour sit down worried about filling an hour sit down worried about filling an hour and they'll get done with an hour and they'll get done with an hour and they'll get done with an hour and go, "Where did an hour go? I feel like go, "Where did an hour go? I feel like go, "Where did an hour go? I feel like it's been like 15 or 20 minutes." it's been like 15 or 20 minutes." it's been like 15 or 20 minutes." » Every time. They come in and then they » Every time. They come in and then they » Every time. They come in and then they forget the mic's here forget the mic's here forget the mic's here and I tell them I show them the clock in and I tell them I show them the clock in and I tell them I show them the clock in the back and they're like, "What?" the back and they're like, "What?" the back and they're like, "What?" » Yeah. » Yeah. » Yeah. » Teddy's was hilarious. Teddy with Honey » Teddy's was hilarious. Teddy with Honey » Teddy's was hilarious. Teddy with Honey Stack. Like hour and 40 minutes? Stack. Like hour and 40 minutes? Stack. Like hour and 40 minutes? » No way. » No way. » No way. » What? » What? » What? » We did. » We did. » We did. » Yeah. » Yeah. » Yeah. » Um so networking was a surprise. And » Um so networking was a surprise. And » Um so networking was a surprise. And back to the engine, the hard part about back to the engine, the hard part about back to the engine, the hard part about a podcast for us building this content a podcast for us building this content a podcast for us building this content engine was getting guests, right? That's engine was getting guests, right? That's engine was getting guests, right? That's a difficult part. Well, we built a a difficult part. Well, we built a a difficult part. Well, we built a system for that. We have a nomination system for that. We have a nomination system for that. We have a nomination tab and this is a shout-out to tab and this is a shout-out to tab and this is a shout-out to everybody. I don't think I've announced everybody. I don't think I've announced everybody. I don't think I've announced this on the podcast yet, but if you go this on the podcast yet, but if you go this on the podcast yet, but if you go to killergrowth.com, go to our podcast, to killergrowth.com, go to our podcast, to killergrowth.com, go to our podcast, there's a nomination link and you can there's a nomination link and you can there's a nomination link and you can nominate yourself or someone else. nominate yourself or someone else. nominate yourself or someone else. Doesn't mean you or they will get on the Doesn't mean you or they will get on the Doesn't mean you or they will get on the show, but it's a really efficient way show, but it's a really efficient way show, but it's a really efficient way for me to go through and figure out who for me to go through and figure out who for me to go through and figure out who would be the next best guest. And when would be the next best guest. And when would be the next best guest. And when people talk about it and they bring it people talk about it and they bring it people talk about it and they bring it up all the time. up all the time. up all the time. Locally, right? Oh, you should have Locally, right? Oh, you should have Locally, right? Oh, you should have so-and-so so-and-so. It helps hold so-and-so so-and-so. It helps hold so-and-so so-and-so. It helps hold everybody accountable and say, "Well, everybody accountable and say, "Well, everybody accountable and say, "Well, then go nominate them." You know, then go nominate them." You know, then go nominate them." You know, » Yes. » Yes. » Yes. » put in a little effort. If somebody » put in a little effort. If somebody » put in a little effort. If somebody wants to be on the podcast, put that wants to be on the podcast, put that wants to be on the podcast, put that effort in. Go nominate yourself, state effort in. Go nominate yourself, state effort in. Go nominate yourself, state your reason why, what you would like to your reason why, what you would like to your reason why, what you would like to discuss. It's a It's an easy form to discuss. It's a It's an easy form to discuss. It's a It's an easy form to fill out, but people have been filling fill out, but people have been filling fill out, but people have been filling that out. It's been awesome. that out. It's been awesome. that out. It's been awesome. » We've we've had all these nominations » We've we've had all these nominations » We've we've had all these nominations popping in and then I'm able to sort popping in and then I'm able to sort popping in and then I'm able to sort those and then we also built a those and then we also built a those and then we also built a scheduling link. scheduling link. scheduling link. » Yes. » Yes. » Yes. » So now I'm not wasting a lot of time » So now I'm not wasting a lot of time » So now I'm not wasting a lot of time emailing back and forth with guests on emailing back and forth with guests on emailing back and forth with guests on when they should come on the show. Like when they should come on the show. Like when they should come on the show. Like does this time work for you? Now it's does this time work for you? Now it's does this time work for you? Now it's just we built a custom calendar just for just we built a custom calendar just for just we built a custom calendar just for our two time slots every Friday. our two time slots every Friday. our two time slots every Friday. » Mhm. » Mhm. » Mhm. » You pick one of those and we're usually » You pick one of those and we're usually » You pick one of those and we're usually booked out about four weeks. So they booked out about four weeks. So they booked out about four weeks. So they go they only get that link once they go they only get that link once they go they only get that link once they get picked they get picked they get picked from that nomination system. And so from that nomination system. And so from that nomination system. And so that's all super automated now and that's all super automated now and that's all super automated now and that was a lot of my time. was a lot of my time. was a lot of my time. » Yeah, and anybody can do that. You know, » Yeah, and anybody can do that. You know, » Yeah, and anybody can do that. You know, we have a we custom built that form but we have a we custom built that form but we have a we custom built that form but you could use something like Jotform to you could use something like Jotform to you could use something like Jotform to just do that out of the box yourself and just do that out of the box yourself and just do that out of the box yourself and then you could use Calendly for then you could use Calendly for then you could use Calendly for the booking of it. So anybody could set this booking of it. So anybody could set this booking of it. So anybody could set this stuff up really quickly themselves. stuff up really quickly themselves. stuff up really quickly themselves. » Yeah, it doesn't need to be all branded » Yeah, it doesn't need to be all branded » Yeah, it doesn't need to be all branded and custom. and custom. and custom. » No, like we've done. Like we've done. » No, like we've done. Like we've done. » No, like we've done. Like we've done. » We're a marketing company. So we need to » We're a marketing company. So we need to » We're a marketing company. So we need to look good about anything we do needs to look good about anything we do needs to look good about anything we do needs to look good, right? look good, right? look good, right? Um so Yeah, networking, uh automations, Um so Yeah, networking, uh automations, Um so Yeah, networking, uh automations, um systems. And then the other outcome um systems. And then the other outcome um systems. And then the other outcome was the trust and appreciation side. was the trust and appreciation side. was the trust and appreciation side. When you build a content engine and When you build a content engine and When you build a content engine and you're consistent with it, regardless of you're consistent with it, regardless of you're consistent with it, regardless of if you get two views, no views, no live if you get two views, no views, no live if you get two views, no views, no live viewers, viewers, viewers, » Right. » Right. » Right. » it it doesn't matter. People appreciate » it it doesn't matter. People appreciate » it it doesn't matter. People appreciate it. If you put a lot of effort in, it. If you put a lot of effort in, it. If you put a lot of effort in, people know how hard it is. So the people know how hard it is. So the people know how hard it is. So the networking side of it's also like, "Hey, networking side of it's also like, "Hey, networking side of it's also like, "Hey, good job. Way to stay with it. You guys good job. Way to stay with it. You guys good job. Way to stay with it. You guys have done a lot of episodes. There's have done a lot of episodes. There's have done a lot of episodes. There's been a lot of just not there's been more been a lot of just not there's been more been a lot of just not there's been more just like, "Hey, way to go. Way to stay just like, "Hey, way to go. Way to stay just like, "Hey, way to go. Way to stay with it." with it." with it." » It's a lot of that. » It's a lot of that. » It's a lot of that. » It's an amazing podcast. » It's an amazing podcast. » It's an amazing podcast. » Exactly. Yes. Yes. » Exactly. Yes. Yes. » Exactly. Yes. Yes. » But » But » But the effort, right? The effort is But the effort, right? The effort is But the effort, right? The effort is it doesn't matter what it is, what you it doesn't matter what it is, what you it doesn't matter what it is, what you put out. And like building a newsletter, put out. And like building a newsletter, put out. And like building a newsletter, and that's what I was going to say on and that's what I was going to say on and that's what I was going to say on the blogging side. You could build a the blogging side. You could build a the blogging side. You could build a newsletter and start there and say, newsletter and start there and say, newsletter and start there and say, "Hey, do you want to sign up for my "Hey, do you want to sign up for my "Hey, do you want to sign up for my newsletter? I'm going to be sending out newsletter? I'm going to be sending out newsletter? I'm going to be sending out these topics." You know, if you're these topics." You know, if you're these topics." You know, if you're really comfortable writing. Um Um, really comfortable writing. Um Um, really comfortable writing. Um Um, people appreciate the effort and it people appreciate the effort and it people appreciate the effort and it doesn't matter if it's 10 or 20 people, doesn't matter if it's 10 or 20 people, doesn't matter if it's 10 or 20 people, you get those reps in. you get those reps in. you get those reps in. » Oh, yeah. » Oh, yeah. » Oh, yeah. » You evolve, you identify what does » You evolve, you identify what does » You evolve, you identify what does well, what doesn't do well, and then well, what doesn't do well, and then well, what doesn't do well, and then also stay in the lane of what you're also stay in the lane of what you're also stay in the lane of what you're good at and what you believe in. And if good at and what you believe in. And if good at and what you believe in. And if something pops or goes off and gets a something pops or goes off and gets a something pops or goes off and gets a lot of views and you're like, that's lot of views and you're like, that's lot of views and you're like, that's just not us, just not us, just not us, » Right. » Right. » Right. » you know, I I think you got to stay away » you know, I I think you got to stay away » you know, I I think you got to stay away from that temptation. from that temptation. from that temptation. » Yes, yeah. » Yes, yeah. » Yes, yeah. » Uh, cuz depending on what your company » Uh, cuz depending on what your company » Uh, cuz depending on what your company is, if you do it around your company, is, if you do it around your company, is, if you do it around your company, and that's the focus here. It's not just and that's the focus here. It's not just and that's the focus here. It's not just a personal a personal a personal » And even if you have a personal brand » And even if you have a personal brand » And even if you have a personal brand trying to become an influencer, this all trying to become an influencer, this all trying to become an influencer, this all of this still kind of applies. I think of this still kind of applies. I think of this still kind of applies. I think you got to stay true to who you are. you got to stay true to who you are. you got to stay true to who you are. » Exactly, yeah. And I've always said » Exactly, yeah. And I've always said » Exactly, yeah. And I've always said don't try to chase going viral because don't try to chase going viral because don't try to chase going viral because most people who go viral aren't most people who go viral aren't most people who go viral aren't necessarily chasing it. They're just necessarily chasing it. They're just necessarily chasing it. They're just doing something that's a passion to them doing something that's a passion to them doing something that's a passion to them and it just happens to resonate with and it just happens to resonate with and it just happens to resonate with other people because it's a passion to other people because it's a passion to other people because it's a passion to them, right? them, right? them, right? » And and depending on what the passion » And and depending on what the passion » And and depending on what the passion is, uh, Alex Hormozi had a great point is, uh, Alex Hormozi had a great point is, uh, Alex Hormozi had a great point on a content, uh, episode where he was on a content, uh, episode where he was on a content, uh, episode where he was just talking about different forms of just talking about different forms of just talking about different forms of content, shorts, podcasts, long form, content, shorts, podcasts, long form, content, shorts, podcasts, long form, » live, uh, which is why we added live » live, uh, which is why we added live » live, uh, which is why we added live because I watched that and I thought, because I watched that and I thought, because I watched that and I thought, that's a great point. Like, that's a great point. Like, that's a great point. Like, » we need to diversify our content, figure » we need to diversify our content, figure » we need to diversify our content, figure out how to get more hours, uh, stream, out how to get more hours, uh, stream, out how to get more hours, uh, stream, more exposure, and that's just easy. It more exposure, and that's just easy. It more exposure, and that's just easy. It just hooks up. It wasn't like a big just hooks up. It wasn't like a big just hooks up. It wasn't like a big added task. added task. added task. » uh-uh. » uh-uh. » uh-uh. » Um, but he talks about depending on what » Um, but he talks about depending on what » Um, but he talks about depending on what your passion is and the thing your passion is and the thing your passion is and the thing you provide, you can pretty quickly provide, you can pretty quickly provide, you can pretty quickly understand how big that audience is. So, understand how big that audience is. So, understand how big that audience is. So, for example, right? Mr. Beast is for example, right? Mr. Beast is for example, right? Mr. Beast is basically doing crazy entertaining game basically doing crazy entertaining game basically doing crazy entertaining game shows » that the whole world loves. » that the whole world loves. » that the whole world loves. » Yeah. That is fascinating. Alex Hormozi, » Yeah. That is fascinating. Alex Hormozi, » Yeah. That is fascinating. Alex Hormozi, who is building content for business who is building content for business who is building content for business owners and sales people, that's a much owners and sales people, that's a much owners and sales people, that's a much smaller demographic. So, he's not smaller demographic. So, he's not smaller demographic. So, he's not chasing near the views, near the chasing near the views, near the chasing near the views, near the subscriber rate that Mr. Beast is. subscriber rate that Mr. Beast is. subscriber rate that Mr. Beast is. That'd be silly. That'd be silly. That'd be silly. » Oh, yeah. » Oh, yeah. » Oh, yeah. » If you're doing content around » If you're doing content around » If you're doing content around crocheting, right? Let's say you're crocheting, right? Let's say you're crocheting, right? Let's say you're crocheting. crocheting. crocheting. » Yeah. » Yeah. » Yeah. » That Who knows what that is? » That Who knows what that is? » That Who knows what that is? » Yeah. » Yeah. » Yeah. » Uh, I I guarantee it's thousands, maybe » Uh, I I guarantee it's thousands, maybe » Uh, I I guarantee it's thousands, maybe a million, a million, a million, » Oh, I'm sure. Oh, » Oh, I'm sure. Oh, » Oh, I'm sure. Oh, » I don't know what the number is but it's » I don't know what the number is but it's » I don't know what the number is but it's probably not a 100 million probably not a 100 million probably not a 100 million » Yeah. subscriber potential if you're » Yeah. subscriber potential if you're » Yeah. subscriber potential if you're how-to and crocheting and live examples. how-to and crocheting and live examples. how-to and crocheting and live examples. But right so understanding that But right so understanding that But right so understanding that demographic it can get really demographic it can get really demographic it can get really frustrating like disc golf versus frustrating like disc golf versus frustrating like disc golf versus regular golf. If you're promoting disc regular golf. If you're promoting disc regular golf. If you're promoting disc golf that's a different audience size golf that's a different audience size golf that's a different audience size than » Sure. Yeah. » Sure. Yeah. » Sure. Yeah. » if you're doing a golf channel. » if you're doing a golf channel. » if you're doing a golf channel. » Yes but with Mr. Beast that's a very » Yes but with Mr. Beast that's a very » Yes but with Mr. Beast that's a very broad audience that is probably going to broad audience that is probably going to broad audience that is probably going to be pretty hit and miss with him I would be pretty hit and miss with him I would be pretty hit and miss with him I would suspect but with crocheting if you nail suspect but with crocheting if you nail suspect but with crocheting if you nail in on that niche they're probably going in on that niche they're probably going in on that niche they're probably going to be a pretty dedicated audience that's to be a pretty dedicated audience that's to be a pretty dedicated audience that's going to tune in going to tune in going to tune in » Yeah but like your percentage of » Yeah but like your percentage of » Yeah but like your percentage of subscribers viewing could be subscribers viewing could be subscribers viewing could be » Yeah it could be huge. For sure. And and » Yeah it could be huge. For sure. And and » Yeah it could be huge. For sure. And and if that's your focus and you happen to if that's your focus and you happen to if that's your focus and you happen to sell crochet needles and you have a sell crochet needles and you have a sell crochet needles and you have a Here you go. There's your engine. Here you go. There's your engine. Here you go. There's your engine. » Right. And so so for us we want to talk » Right. And so so for us we want to talk » Right. And so so for us we want to talk to business owners learn and our goal is to business owners learn and our goal is to business owners learn and our goal is that the format of the podcast is that the format of the podcast is that the format of the podcast is learning understanding someone's story learning understanding someone's story learning understanding someone's story finding some nuggets and that's been the finding some nuggets and that's been the finding some nuggets and that's been the best compliment we've received is best compliment we've received is best compliment we've received is they'll name a actual single episode a they'll name a actual single episode a they'll name a actual single episode a guest and say I never thought about this guest and say I never thought about this guest and say I never thought about this and that was super helpful. and that was super helpful. and that was super helpful. That's it. If we can get that then that That's it. If we can get that then that That's it. If we can get that then that means someone gained something from means someone gained something from means someone gained something from content we built and we weren't selling content we built and we weren't selling content we built and we weren't selling them. them. them. » No. » No. » No. » That that'd be the yeah go ahead. » That that'd be the yeah go ahead. » That that'd be the yeah go ahead. » No but then it also built authority in » No but then it also built authority in » No but then it also built authority in that person's mind because that's that person's mind because that's that person's mind because that's something we love to do is consult and something we love to do is consult and something we love to do is consult and problem solve and that's kind of problem solve and that's kind of problem solve and that's kind of something you do live on the podcast something you do live on the podcast something you do live on the podcast with people that both helps are the with people that both helps are the with people that both helps are the person on the podcast for one two the person on the podcast for one two the person on the podcast for one two the viewers get to pick up that nugget and viewers get to pick up that nugget and viewers get to pick up that nugget and then three it builds that little bit of then three it builds that little bit of then three it builds that little bit of authority so if that viewer ever goes oh authority so if that viewer ever goes oh authority so if that viewer ever goes oh yeah I need that for my business there's yeah I need that for my business there's yeah I need that for my business there's that content engine again they're that content engine again they're that content engine again they're probably going to reach out to us and probably going to reach out to us and probably going to reach out to us and talk to us and we've had that happen. talk to us and we've had that happen. talk to us and we've had that happen. » Another thing that analogy I love is » Another thing that analogy I love is » Another thing that analogy I love is friendship. So when you're creating friendship. So when you're creating friendship. So when you're creating content think about making a new friend content think about making a new friend content think about making a new friend right the first time they see your piece right the first time they see your piece right the first time they see your piece of content of content of content is you've got to think about how that is you've got to think about how that is you've got to think about how that goes what that what that feeling is goes what that what that feeling is goes what that what that feeling is going to be. So whatever content engine going to be. So whatever content engine going to be. So whatever content engine you're building just remember not to you're building just remember not to you're building just remember not to have a lot of asks. have a lot of asks. have a lot of asks. » Don't Don't start selling. » Don't Don't start selling. » Don't Don't start selling. » Add value. Don't sell. » Add value. Don't sell. » Add value. Don't sell. » still don't ask for subscribers or all » still don't ask for subscribers or all » still don't ask for subscribers or all that stuff. that stuff. that stuff. » We should. » We should. » We should. » I know we should, but man, you and I are » I know we should, but man, you and I are » I know we should, but man, you and I are both just like, "Eh, let's not." both just like, "Eh, let's not." both just like, "Eh, let's not." » I know we don't ask. Like And we » I know we don't ask. Like And we » I know we don't ask. Like And we talked about that. Like asking people to talked about that. Like asking people to talked about that. Like asking people to subscribe like an outro on our podcast, subscribe like an outro on our podcast, subscribe like an outro on our podcast, that's not as yucky. It's just kind of that's not as yucky. It's just kind of that's not as yucky. It's just kind of like, "Hey, like, "Hey, like, "Hey, » It's just what you do. » It's just what you do. » It's just what you do. » us out if you enjoy this podcast, » us out if you enjoy this podcast, » us out if you enjoy this podcast, subscribe." But if we ended it with subscribe." But if we ended it with subscribe." But if we ended it with like, like, like, » "Hey, if you're this and this, » "Hey, if you're this and this, » "Hey, if you're this and this, » Oh, yeah. Or sign up today for $1.99 a » Oh, yeah. Or sign up today for $1.99 a » Oh, yeah. Or sign up today for $1.99 a month and you can get month and you can get month and you can get » we have this membership." Yeah. » we have this membership." Yeah. » we have this membership." Yeah. » We don't want to sell. We want to build » We don't want to sell. We want to build » We don't want to sell. We want to build trust and add value. And in turn, that trust and add value. And in turn, that trust and add value. And in turn, that is going to build a network and an is going to build a network and an is going to build a network and an audience that will hopefully audience that will hopefully audience that will hopefully work with us or just create a work with us or just create a work with us or just create a relationship with us where we can refer relationship with us where we can refer relationship with us where we can refer them somewhere else, them somewhere else, them somewhere else, » Yeah, we're great with both of those » Yeah, we're great with both of those » Yeah, we're great with both of those avenues. avenues. avenues. » is networking, and we love referring » is networking, and we love referring » is networking, and we love referring people to other solutions for their people to other solutions for their people to other solutions for their business that are where business that are where business that are where » We're not a good fit. We're not a good » We're not a good fit. We're not a good » We're not a good fit. We're not a good fit for everyone. We don't pretend to be fit for everyone. We don't pretend to be fit for everyone. We don't pretend to be a good fit for everyone. But back to the a good fit for everyone. But back to the a good fit for everyone. But back to the friendship analogy, let's say you and I friendship analogy, let's say you and I friendship analogy, let's say you and I just become friends, right? Like just become friends, right? Like just become friends, right? Like yesterday. yesterday. yesterday. » Yep. » Yep. » Yep. » And then three or four days go by, we » And then three or four days go by, we » And then three or four days go by, we send a couple texts, enjoyed that lunch, send a couple texts, enjoyed that lunch, send a couple texts, enjoyed that lunch, we go do like one fun thing together, we go do like one fun thing together, we go do like one fun thing together, and like a week or two later I'm like, and like a week or two later I'm like, and like a week or two later I'm like, "Hey, could you come help me paint my "Hey, could you come help me paint my "Hey, could you come help me paint my house?" house?" house?" Like you're going to avoid me like the Like you're going to avoid me like the Like you're going to avoid me like the plague. You're going to be like, "No, plague. You're going to be like, "No, plague. You're going to be like, "No, friendship over." friendship over." friendship over." » Friendship over. You need some time to » Friendship over. You need some time to » Friendship over. You need some time to go by before you ask a friend to paint go by before you ask a friend to paint go by before you ask a friend to paint your house. So, your house. So, your house. So, some of the recommendations I've seen is some of the recommendations I've seen is some of the recommendations I've seen is like upwards of a year. Don't make an like upwards of a year. Don't make an like upwards of a year. Don't make an ask for a year. ask for a year. ask for a year. » Yeah. » Yeah. » Yeah. » Like have all your content be value-add, » Like have all your content be value-add, » Like have all your content be value-add, and then at the year mark and then at the year mark and then at the year mark » And it's really tempting. We're 6 » And it's really tempting. We're 6 » And it's really tempting. We're 6 months in, 50 episodes in, months in, 50 episodes in, months in, 50 episodes in, » Sure. » Sure. » Sure. » and it's like, "Oh, it's tempting to » and it's like, "Oh, it's tempting to » and it's like, "Oh, it's tempting to like put in a couple asks now." Um or like put in a couple asks now." Um or like put in a couple asks now." Um or leverage something there. leverage something there. leverage something there. » Mhm. like, "Nope. Or do it We're going » Mhm. like, "Nope. Or do it We're going » Mhm. like, "Nope. Or do it We're going to go 12 months and we're going to try to go 12 months and we're going to try to go 12 months and we're going to try and get 100 episodes in and get 100 episodes in and get 100 episodes in » Yes. » Yes. » Yes. » of hopefully helpful, valuable content. » of hopefully helpful, valuable content. » of hopefully helpful, valuable content. » And and then we'll decide what it looks » And and then we'll decide what it looks » And and then we'll decide what it looks like from there. like from there. like from there. » Exactly. » Exactly. » Exactly. » And and that's the other thing I would » And and that's the other thing I would » And and that's the other thing I would say is that religious commitment um say is that religious commitment um say is that religious commitment um it becomes an essential piece of your it becomes an essential piece of your it becomes an essential piece of your business. And and this is the hardest business. And and this is the hardest business. And and this is the hardest part for us even helping clients. When part for us even helping clients. When part for us even helping clients. When they don't have a content engine, it's they don't have a content engine, it's they don't have a content engine, it's really hard to have ad ideas. It's really hard to have ad ideas. It's really hard to have ad ideas. It's really hard to come up with concepts really hard to come up with concepts really hard to come up with concepts that resonate where if someone's got a that resonate where if someone's got a that resonate where if someone's got a content engine and we see certain topics content engine and we see certain topics content engine and we see certain topics or or or whatever they're talking about starts whatever they're talking about starts whatever they're talking about starts clicking and resonating with people, clicking and resonating with people, clicking and resonating with people, then that allows you to go into that then that allows you to go into that then that allows you to go into that marketing funnel with some ideas, marketing funnel with some ideas, marketing funnel with some ideas, » Yep. » Yep. » Yep. » concepts, recreating those, or even » concepts, recreating those, or even » concepts, recreating those, or even using those pieces of content using those pieces of content using those pieces of content » Yes. » Yes. » Yes. » for ads, for SEO, for blogging, for a » for ads, for SEO, for blogging, for a » for ads, for SEO, for blogging, for a better website, right? Content informs better website, right? Content informs better website, right? Content informs website like crazy for us. It does. website like crazy for us. It does. website like crazy for us. It does. » Oh my god. » Oh my god. » Oh my god. » line seems to stick. » line seems to stick. » line seems to stick. » Mhm. » Mhm. » Mhm. » Like a line from a video we use in » Like a line from a video we use in » Like a line from a video we use in websites as hooks websites as hooks websites as hooks » Yes. » Yes. » Yes. » on landing pages. » on landing pages. » on landing pages. » Like we » Like we » Like we » are we are desperate for hooks on » are we are desperate for hooks on » are we are desperate for hooks on websites. websites. websites. » Yeah. » Yeah. » Yeah. » Like, you know what? In 5 seconds, how » Like, you know what? In 5 seconds, how » Like, you know what? In 5 seconds, how do they understand who you are, what you do they understand who you are, what you do they understand who you are, what you do, and why they should choose you, do, and why they should choose you, do, and why they should choose you, right? Like that's really hard to come right? Like that's really hard to come right? Like that's really hard to come up with. Um but on that engine side, up with. Um but on that engine side, up with. Um but on that engine side, making it essential, and I just met with making it essential, and I just met with making it essential, and I just met with um a um a um a prospect, I guess I would say, not a prospect, I guess I would say, not a prospect, I guess I would say, not a client, um client, um client, um but some people met with me, needed some but some people met with me, needed some but some people met with me, needed some advice, and need some help with a couple advice, and need some help with a couple advice, and need some help with a couple things, and I was advising on a content things, and I was advising on a content things, and I was advising on a content engine yesterday for about an hour. engine yesterday for about an hour. engine yesterday for about an hour. » Mhm. » Mhm. » Mhm. » And one thing I told them was I Friday » And one thing I told them was I Friday » And one thing I told them was I Friday mornings we have blocked off for this. mornings we have blocked off for this. mornings we have blocked off for this. » Mhm. » Mhm. » Mhm. » Literally next Friday I got a text for » Literally next Friday I got a text for » Literally next Friday I got a text for next Friday morning to have breakfast next Friday morning to have breakfast next Friday morning to have breakfast for my sister's birthday, for my sister's birthday, for my sister's birthday, » Mhm. » Mhm. » Mhm. » and I was like, no, I can't. I » and I was like, no, I can't. I » and I was like, no, I can't. I » I have I have » I have I have » I have I have » Wow. » Wow. » Wow. » I have that morning scheduled. Sorry, » I have that morning scheduled. Sorry, » I have that morning scheduled. Sorry, sis. Love you. We're going to do it a sis. Love you. We're going to do it a sis. Love you. We're going to do it a different time. different time. different time. But you know what I mean? Like it's got But you know what I mean? Like it's got But you know what I mean? Like it's got to become as essential as getting a big to become as essential as getting a big to become as essential as getting a big deal done, the finishing a massive uh deal done, the finishing a massive uh deal done, the finishing a massive uh contract, right? Just how you treat contract, right? Just how you treat contract, right? Just how you treat those other pieces of your business of those other pieces of your business of those other pieces of your business of operations, fulfillment, and sales. A operations, fulfillment, and sales. A operations, fulfillment, and sales. A content engine this day and age when content engine this day and age when content engine this day and age when you've got social platforms, you can you've got social platforms, you can you've got social platforms, you can reach so many people reach so many people reach so many people » Yes. » Yes. » Yes. » for free. » for free. » for free. » Yes. » Yes. » Yes. » You got to give up time. » You got to give up time. » You got to give up time. » Yes. » Yes. » Yes. » But it needs to like it takes that level » But it needs to like it takes that level » But it needs to like it takes that level of conviction for it to work in my of conviction for it to work in my of conviction for it to work in my opinion. opinion. opinion. » I agree. » I agree. » I agree. » Yep. » Yep. » Yep. » Um we're are you a liability in this » Um we're are you a liability in this » Um we're are you a liability in this concept by the way if your sister text concept by the way if your sister text concept by the way if your sister text and wants to have breakfast next Friday? and wants to have breakfast next Friday? and wants to have breakfast next Friday? » Well, my sister's never texted and » Well, my sister's never texted and » Well, my sister's never texted and wanted to have breakfast. So, I think wanted to have breakfast. So, I think wanted to have breakfast. So, I think I'm safe. » I see your eyes maybe trying to like, "I » I see your eyes maybe trying to like, "I don't know if I'd say no to that." don't know if I'd say no to that." don't know if I'd say no to that." » We're live right now. You can't edit » We're live right now. You can't edit » We're live right now. You can't edit this out. this out. this out. » I'll say it later on the stage. » I'll say it later on the stage. » I'll say it later on the stage. I hope JC's in here. That'd be awesome. I hope JC's in here. That'd be awesome. I hope JC's in here. That'd be awesome. Um but yeah, what are your thoughts Um but yeah, what are your thoughts Um but yeah, what are your thoughts on that system 6 months later? We've on that system 6 months later? We've on that system 6 months later? We've been doing this. Has it felt easier, been doing this. Has it felt easier, been doing this. Has it felt easier, momentum? Like describe that timeline momentum? Like describe that timeline momentum? Like describe that timeline too for you. too for you. too for you. » Yeah, yeah, it's definitely felt » Yeah, yeah, it's definitely felt » Yeah, yeah, it's definitely felt somewhat easier, but there are still somewhat easier, but there are still somewhat easier, but there are still some Thursday nights where I'm like, some Thursday nights where I'm like, some Thursday nights where I'm like, "Uh, we got the podcast tomorrow "Uh, we got the podcast tomorrow "Uh, we got the podcast tomorrow morning." Because you don't we're not we morning." Because you don't we're not we morning." Because you don't we're not we don't see it netting a lot right now. don't see it netting a lot right now. don't see it netting a lot right now. And it's going to take a while to net a And it's going to take a while to net a And it's going to take a while to net a lot, but it's still all that we've lot, but it's still all that we've lot, but it's still all that we've talked about so far. It's knowing that talked about so far. It's knowing that talked about so far. It's knowing that it is compounding in the background. And it is compounding in the background. And it is compounding in the background. And we are helping people in the midst of we are helping people in the midst of we are helping people in the midst of it. And our we're not blood sucking it. And our we're not blood sucking it. And our we're not blood sucking capitalists who just started this thing capitalists who just started this thing capitalists who just started this thing solely to get more sales. You know, we solely to get more sales. You know, we solely to get more sales. You know, we do want to help people. And so just do want to help people. And so just do want to help people. And so just reminding myself of all those things. reminding myself of all those things. reminding myself of all those things. And it is fun at the end of the day. It And it is fun at the end of the day. It And it is fun at the end of the day. It is pretty cool to crank out content that is pretty cool to crank out content that is pretty cool to crank out content that people are enjoying, people are people are enjoying, people are people are enjoying, people are watching. Um and so yeah, and we've put watching. Um and so yeah, and we've put watching. Um and so yeah, and we've put systems in place also help with the two systems in place also help with the two systems in place also help with the two like the automatic video switcher or for like the automatic video switcher or for like the automatic video switcher or for our shorts, right? If you were manually our shorts, right? If you were manually our shorts, right? If you were manually producing those yourself a couple years producing those yourself a couple years producing those yourself a couple years ago in Final Cut or even CapCut, it ago in Final Cut or even CapCut, it ago in Final Cut or even CapCut, it would be miserable. But we use Opus would be miserable. But we use Opus would be miserable. But we use Opus Clips is what we use. Guys, go look that Clips is what we use. Guys, go look that Clips is what we use. Guys, go look that service up. It's amazing. service up. It's amazing. service up. It's amazing. » drop a 10-minute, » drop a 10-minute, » drop a 10-minute, you know, a 5-minute up to 2-hour video you know, a 5-minute up to 2-hour video you know, a 5-minute up to 2-hour video in it and it's going to chop it up into in it and it's going to chop it up into in it and it's going to chop it up into awesome little clips. awesome little clips. awesome little clips. » Yep and you can it's an AI service and » Yep and you can it's an AI service and » Yep and you can it's an AI service and so you prompt what you want it to find so you prompt what you want it to find so you prompt what you want it to find in these clips and it will chop them all in these clips and it will chop them all in these clips and it will chop them all up for you. It does the subtitles, the up for you. It does the subtitles, the up for you. It does the subtitles, the captions in there automatically. You can captions in there automatically. You can captions in there automatically. You can do little edits yourself if you want to. do little edits yourself if you want to. do little edits yourself if you want to. You can publish from the platform, You can publish from the platform, You can publish from the platform, right? I mean it's a huge time saver for right? I mean it's a huge time saver for right? I mean it's a huge time saver for us. It would have been it would have us. It would have been it would have us. It would have been it would have made this much harder if we didn't have made this much harder if we didn't have made this much harder if we didn't have a tool like that. a tool like that. a tool like that. » And I will say » And I will say » And I will say our goal on the 12 month mark and I was our goal on the 12 month mark and I was our goal on the 12 month mark and I was looking at this looking at this looking at this on my slideshow but our goal was at the on my slideshow but our goal was at the on my slideshow but our goal was at the 12 month mark we'd start seeing 12 month mark we'd start seeing 12 month mark we'd start seeing some result some networking new client some result some networking new client some result some networking new client base and we've gotten three new clients base and we've gotten three new clients base and we've gotten three new clients from the podcast in six months. from the podcast in six months. from the podcast in six months. » Yeah, that's pretty cool. That's pretty » Yeah, that's pretty cool. That's pretty » Yeah, that's pretty cool. That's pretty cool. cool. cool. » We thought it would be you know, it's » We thought it would be you know, it's » We thought it would be you know, it's definitely not like a massive lead definitely not like a massive lead definitely not like a massive lead engine but to get three people to engine but to get three people to engine but to get three people to transact with us because of that and transact with us because of that and transact with us because of that and actually my meeting yesterday came from actually my meeting yesterday came from actually my meeting yesterday came from my podcast this podcast because this my podcast this podcast because this my podcast this podcast because this podcast was discussed in a group podcast was discussed in a group podcast was discussed in a group » Mhm. » Mhm. » Mhm. » that he was in and he wasn't aware of » that he was in and he wasn't aware of » that he was in and he wasn't aware of the podcast and he was like, oh and then the podcast and he was like, oh and then the podcast and he was like, oh and then checked it out and then that led him to checked it out and then that led him to checked it out and then that led him to oh I need advice on some of these oh I need advice on some of these oh I need advice on some of these subject matters that they know. subject matters that they know. subject matters that they know. » Wow. » Wow. » Wow. » that was the meeting, right? » that was the meeting, right? » that was the meeting, right? » Isn't it? Yeah. » Isn't it? Yeah. » Isn't it? Yeah. » So so I do think it's like on a yes » So so I do think it's like on a yes » So so I do think it's like on a yes local and beyond local and anybody local and beyond local and anybody local and beyond local and anybody that's listening it becomes a referral that's listening it becomes a referral that's listening it becomes a referral basis too. So it would be interesting on basis too. So it would be interesting on basis too. So it would be interesting on the podcast side to see what all the podcast side to see what all the podcast side to see what all the lead generation looks like over time lead generation looks like over time lead generation looks like over time especially with us not having sponsors. especially with us not having sponsors. especially with us not having sponsors. » Yeah. » Yeah. » Yeah. » We're We're self funding this whole » We're We're self funding this whole » We're We're self funding this whole production and spending I mean production and spending I mean production and spending I mean the whole effort I would say it's the whole effort I would say it's the whole effort I would say it's probably eight man hours a week six probably eight man hours a week six probably eight man hours a week six » Probably. Yeah. Yeah. » Probably. Yeah. Yeah. » Probably. Yeah. Yeah. » If you think about the scheduling, the » If you think about the scheduling, the » If you think about the scheduling, the morning » I think six days probably right. » I think six days probably right. » I think six days probably right. » post edit, the clips » post edit, the clips » post edit, the clips » Mhm. You're doing research beforehand to » Mhm. You're doing research beforehand to » Mhm. You're doing research beforehand to put your notes together. Yep. put your notes together. Yep. put your notes together. Yep. » the guests. » the guests. » the guests. » Mhm. » Mhm. » Mhm. » So yeah, it's yeah, I I say six to eight » So yeah, it's yeah, I I say six to eight » So yeah, it's yeah, I I say six to eight man hours a week. So it's like a full man hours a week. So it's like a full man hours a week. So it's like a full someone's full day someone's full day someone's full day » Yeah, it's true. Working on it a week, » Yeah, it's true. Working on it a week, » Yeah, it's true. Working on it a week, yeah. yeah. yeah. » Not to count not to mention all the » Not to count not to mention all the » Not to count not to mention all the equipment that goes behind the scenes. equipment that goes behind the scenes. equipment that goes behind the scenes. » Right, yeah. Oh, yeah. » Right, yeah. Oh, yeah. » Right, yeah. Oh, yeah. » So, yeah, it is an investment. You can » So, yeah, it is an investment. You can » So, yeah, it is an investment. You can do it at any level, but you could do it at any level, but you could do it at any level, but you could literally launch a podcast with a literally launch a podcast with a literally launch a podcast with a iPhone and do long-form content and iPhone and do long-form content and iPhone and do long-form content and that'd be fine. Like, you're not that'd be fine. Like, you're not that'd be fine. Like, you're not » a contractor, you can go out to a job » a contractor, you can go out to a job » a contractor, you can go out to a job site and just film yourself talking site and just film yourself talking site and just film yourself talking about what's going on at the job site about what's going on at the job site about what's going on at the job site once a week. once a week. once a week. » Yes, exactly. I was sorry. I was trying » Yes, exactly. I was sorry. I was trying » Yes, exactly. I was sorry. I was trying to look at this font on my side is to look at this font on my side is to look at this font on my side is so bad. so bad. so bad. » Yeah, I just ducked my head like below » Yeah, I just ducked my head like below » Yeah, I just ducked my head like below the mic and my eyeball was 1-in from the mic and my eyeball was 1-in from the mic and my eyeball was 1-in from the screen trying to read something. I'm like, trying to read something. I'm like, trying to read something. I'm like, "Gosh, that is so small." "Gosh, that is so small." "Gosh, that is so small." » Yeah. » Yeah. » Yeah. » When Norse doesn't do graphics, it's » When Norse doesn't do graphics, it's » When Norse doesn't do graphics, it's it's and I do graphics with my best it's and I do graphics with my best it's and I do graphics with my best friend. friend. friend. It's tough Sammy Jr. It's tough Sammy Jr. It's tough Sammy Jr. » Sammy Jr. » Sammy Jr. » Sammy Jr. » Powered by Claus. » Powered by Claus. » Powered by Claus. » Yep, » Yep, » Yep, your little AI buddy. your little AI buddy. your little AI buddy. » Yeah, exactly. » Yeah, exactly. » Yeah, exactly. Yeah, so in summary Yeah, so in summary Yeah, so in summary » Mhm. » Mhm. » Mhm. » uh on content engine, I would say » uh on content engine, I would say » uh on content engine, I would say build one now, build the concept, align build one now, build the concept, align build one now, build the concept, align the partnerships and the people. And if the partnerships and the people. And if the partnerships and the people. And if you're working with an agency, let's say you're working with an agency, let's say you're working with an agency, let's say you got an established company, you're you got an established company, you're you got an established company, you're working with an agency and they're doing working with an agency and they're doing working with an agency and they're doing social media management, right? A lot of social media management, right? A lot of social media management, right? A lot of people think they already have one, but people think they already have one, but people think they already have one, but they do a photo shoot once every 6 they do a photo shoot once every 6 they do a photo shoot once every 6 months and they plop those in and months and they plop those in and months and they plop those in and there's really nothing original about there's really nothing original about there's really nothing original about that. So, I think the motivator needs to that. So, I think the motivator needs to that. So, I think the motivator needs to be what could be original, what be what could be original, what be what could be original, what could be unique, especially if it can be could be unique, especially if it can be could be unique, especially if it can be video. video. video. » Yes. » Yes. » Yes. » Yes, you still do blogging, you still do » Yes, you still do blogging, you still do » Yes, you still do blogging, you still do photos, do before and afters are great, photos, do before and afters are great, photos, do before and afters are great, too. Customer testimonials, too. Customer testimonials, too. Customer testimonials, user-generated content, all those things user-generated content, all those things user-generated content, all those things would be amazing. The best case scenario would be amazing. The best case scenario would be amazing. The best case scenario is you essentially have all of them. is you essentially have all of them. is you essentially have all of them. » Yeah. » Yeah. » Yeah. » Your best case scenario is that you have » Your best case scenario is that you have » Your best case scenario is that you have a content engine that covers the whole a content engine that covers the whole a content engine that covers the whole spectrum, right? From writing to images spectrum, right? From writing to images spectrum, right? From writing to images to video to long-format to video to long-format to video to long-format to to to user-generated » employing all those, it's hard to » employing all those, it's hard to believe you're not going to kill it. believe you're not going to kill it. believe you're not going to kill it. » You know, I mean, hey, » You know, I mean, hey, » You know, I mean, hey, killer podcast. killer podcast. killer podcast. » Hey, uh yeah, » Hey, uh yeah, » Hey, uh yeah, » But, I mean, you know, it's true. If » But, I mean, you know, it's true. If » But, I mean, you know, it's true. If you're actually doing all those, and you're actually doing all those, and you're actually doing all those, and that takes a lot of work, and I get it, that takes a lot of work, and I get it, that takes a lot of work, and I get it, to get there. But, if that's your goal to get there. But, if that's your goal to get there. But, if that's your goal someday to get there, we're not even someday to get there, we're not even someday to get there, we're not even there. We're doing the podcast, and if there. We're doing the podcast, and if there. We're doing the podcast, and if you go look back through our content on you go look back through our content on you go look back through our content on YouTube, every thumbnail looks the same. YouTube, every thumbnail looks the same. YouTube, every thumbnail looks the same. » Yeah. » Yeah. » Yeah. » Because we're just doing the podcast. We » Because we're just doing the podcast. We » Because we're just doing the podcast. We need to mix in more diversity in our need to mix in more diversity in our need to mix in more diversity in our content, and Samuel and I talk about how content, and Samuel and I talk about how content, and Samuel and I talk about how are we going to do that? What's it going are we going to do that? What's it going are we going to do that? What's it going to look like? to look like? to look like? » of that. Like, this deserves a different » of that. Like, this deserves a different » of that. Like, this deserves a different thumbnail. thumbnail. thumbnail. » It does. » It does. » It does. » And cuz this is there's some education, » And cuz this is there's some education, » And cuz this is there's some education, there's some gold nuggets, there's some there's some gold nuggets, there's some there's some gold nuggets, there's some experience in here that's highly experience in here that's highly experience in here that's highly targeted. And it's not about a person in targeted. And it's not about a person in targeted. And it's not about a person in this » Right. No. » Right. No. » Right. No. » Most of our episodes are about a person. » Most of our episodes are about a person. » Most of our episodes are about a person. We need to blend We need to blend We need to blend » Exactly. » Exactly. » Exactly. » You guys are all hearing it live. Like, » You guys are all hearing it live. Like, » You guys are all hearing it live. Like, we're collaborating we're collaborating we're collaborating » now we're thinking about this. » now we're thinking about this. » now we're thinking about this. » content do we need? » content do we need? » content do we need? » Right. Yeah, I don't know. It's a good » Right. Yeah, I don't know. It's a good » Right. Yeah, I don't know. It's a good question. Yeah. I think just in our question. Yeah. I think just in our question. Yeah. I think just in our offices doing different things. You're offices doing different things. You're offices doing different things. You're working, or you're problem-solving a working, or you're problem-solving a working, or you're problem-solving a certain issue, or maybe you just figured certain issue, or maybe you just figured certain issue, or maybe you just figured out how to solve a certain problem, and out how to solve a certain problem, and out how to solve a certain problem, and you're just talking about that on your you're just talking about that on your you're just talking about that on your phone, pointed at you doing a selfie phone, pointed at you doing a selfie phone, pointed at you doing a selfie video. Just video. Just video. Just » I just spent 2 hours trying to solve » I just spent 2 hours trying to solve » I just spent 2 hours trying to solve this problem that could have taken 2 this problem that could have taken 2 this problem that could have taken 2 minutes. minutes. minutes. » Right. » Right. » Right. » There's a lot of those out there. » There's a lot of those out there. » There's a lot of those out there. There's a lot of those out there. Yeah, There's a lot of those out there. Yeah, There's a lot of those out there. Yeah, but the world needs more of those. but the world needs more of those. but the world needs more of those. » Yeah. » Yeah. » Yeah. » I even thought about B2B concepts that I » I even thought about B2B concepts that I » I even thought about B2B concepts that I think would be helpful of bad client think would be helpful of bad client think would be helpful of bad client relationships, good client relationships, good client relationships, good client relationships, things we've learned, relationships, things we've learned, relationships, things we've learned, when we got fired, things we've learned, when we got fired, things we've learned, when we got fired, things we've learned, when we kept them. when we kept them. when we kept them. » Exactly. Yeah. » Exactly. Yeah. » Exactly. Yeah. » Yeah. Yeah. Relational advice on how to » Yeah. Yeah. Relational advice on how to » Yeah. Yeah. Relational advice on how to steward retain our business. steward retain our business. steward retain our business. » There is. Yeah. Yeah. And we're going to » There is. Yeah. Yeah. And we're going to » There is. Yeah. Yeah. And we're going to have to think through logistically, have to think through logistically, have to think through logistically, you're right, the thumbnail for this one you're right, the thumbnail for this one you're right, the thumbnail for this one should be different. Because you want should be different. Because you want should be different. Because you want these You want these videos to catch these You want these videos to catch these You want these videos to catch people's eyes, so they don't think it's people's eyes, so they don't think it's people's eyes, so they don't think it's all just the same thing. But, they look all just the same thing. But, they look all just the same thing. But, they look at your content, "Oh, that one's at your content, "Oh, that one's at your content, "Oh, that one's different. What's different about that different. What's different about that different. What's different about that one?" And we need to do that. We don't one?" And we need to do that. We don't one?" And we need to do that. We don't do that right now. Yeah. do that right now. Yeah. do that right now. Yeah. » And and having this live feed in there » And and having this live feed in there » And and having this live feed in there as well now, having another live feed as well now, having another live feed as well now, having another live feed will be kind of a fun way to experience will be kind of a fun way to experience will be kind of a fun way to experience both sides of this, I think. And to both sides of this, I think. And to both sides of this, I think. And to realize how little this is produced, I realize how little this is produced, I realize how little this is produced, I think is going be a benefit. think is going be a benefit. think is going be a benefit. » Yes. » Yes. » Yes. » It's going to start a little weirder. » It's going to start a little weirder. » It's going to start a little weirder. It's going to end a little weirder. But It's going to end a little weirder. But It's going to end a little weirder. But it's it's it's » And that's great. Have we not had one » And that's great. Have we not had one » And that's great. Have we not had one person in the whole time? person in the whole time? person in the whole time? » I think I've seen one or one concurrent » I think I've seen one or one concurrent » I think I've seen one or one concurrent viewer. They're gone. They left. viewer. They're gone. They left. viewer. They're gone. They left. » Well, I was wondering cuz we had like up » Well, I was wondering cuz we had like up » Well, I was wondering cuz we had like up to seven our first time, but we to seven our first time, but we to seven our first time, but we announced it. So that's another example announced it. So that's another example announced it. So that's another example of of of » That could be. » That could be. » That could be. » We did a post saying going live about » We did a post saying going live about » We did a post saying going live about this or with this person. this or with this person. this or with this person. » Yeah, that's a great point. » Yeah, that's a great point. » Yeah, that's a great point. » our next guest that might quantify » our next guest that might quantify » our next guest that might quantify that. that. that. » do that? Yeah. Yeah. » do that? Yeah. Yeah. » do that? Yeah. Yeah. » Did you say something about our next » Did you say something about our next » Did you say something about our next guest? guest? guest? » No. » No. » No. » No, perfect. That's what I'm thinking. » No, perfect. That's what I'm thinking. » No, perfect. That's what I'm thinking. We'll have a gap in between. We'll have a gap in between. We'll have a gap in between. » Yeah, you should post something. Yeah. » Yeah, you should post something. Yeah. » Yeah, you should post something. Yeah. » make sense » make sense » make sense to do. to do. to do. But yeah, I agree. I think different But yeah, I agree. I think different But yeah, I agree. I think different thumbnails, diversifying the content, thumbnails, diversifying the content, thumbnails, diversifying the content, figuring out um figuring out um figuring out um what is helpful, not necessarily just what is helpful, not necessarily just what is helpful, not necessarily just different. different. different. » Yes. » Yes. » Yes. » You know. » You know. » You know. » And yeah, and I would say these are all » And yeah, and I would say these are all » And yeah, and I would say these are all everybody listening, for most people everybody listening, for most people everybody listening, for most people listening, these are six month down the listening, these are six month down the listening, these are six month down the road problems. road problems. road problems. » Right. » Right. » Right. » Right. Most people listening to this » Right. Most people listening to this » Right. Most people listening to this probably have not done a single thing probably have not done a single thing probably have not done a single thing yet, and that's okay. That's where we've yet, and that's okay. That's where we've yet, and that's okay. That's where we've all been before, and so that's my all been before, and so that's my all been before, and so that's my biggest takeaway if I can close with biggest takeaway if I can close with biggest takeaway if I can close with this is don't overthink it. Just start this is don't overthink it. Just start this is don't overthink it. Just start Just pull your phone out and start Just pull your phone out and start Just pull your phone out and start producing something. That's what the The producing something. That's what the The producing something. That's what the The thought that comes to mind is a thought that comes to mind is a thought that comes to mind is a contractor, just going out to a job contractor, just going out to a job contractor, just going out to a job site. site. site. » Yeah. » Yeah. » Yeah. » Just filming, talking about what you're » Just filming, talking about what you're » Just filming, talking about what you're doing. I mean, there's entire YouTube doing. I mean, there's entire YouTube doing. I mean, there's entire YouTube channels with millions of subscribers channels with millions of subscribers channels with millions of subscribers based on that whole concept. based on that whole concept. based on that whole concept. » Right. » Right. » Right. » They just have a They're filming on » They just have a They're filming on » They just have a They're filming on their job site, and of course they their job site, and of course they their job site, and of course they polish it and edit together later, but polish it and edit together later, but polish it and edit together later, but still they started somewhere. They still they started somewhere. They still they started somewhere. They weren't doing big long-form content weren't doing big long-form content weren't doing big long-form content polished videos to start with. They polished videos to start with. They polished videos to start with. They probably just started with their phone, probably just started with their phone, probably just started with their phone, recording themselves on a job site for a recording themselves on a job site for a recording themselves on a job site for a couple minutes. Do that once a week and couple minutes. Do that once a week and couple minutes. Do that once a week and just see what starts to happen. just see what starts to happen. just see what starts to happen. » And that's that's an engine. As long as » And that's that's an engine. As long as » And that's that's an engine. As long as it's that commitment, you just said at it's that commitment, you just said at it's that commitment, you just said at the end there. the end there. the end there. » Yes. » Yes. » Yes. » Commit to consistency. » Commit to consistency. » Commit to consistency. » Just start. » Just start. » Just start. » Commit to this as like even if it's » Commit to this as like even if it's » Commit to this as like even if it's 10:00 at night and you're getting home 10:00 at night and you're getting home 10:00 at night and you're getting home from work, and it's something outside of from work, and it's something outside of from work, and it's something outside of work that you have to do, you still got work that you have to do, you still got work that you have to do, you still got to do it. Yes. to do it. Yes. to do it. Yes. » Yeah. » Yeah. » Yeah. » And then get accountability » And then get accountability » And then get accountability » Yes. » Yes. » Yes. » right. Well, a lot of what we do is just » right. Well, a lot of what we do is just » right. Well, a lot of what we do is just helping people with accountability to helping people with accountability to helping people with accountability to execute » Yeah, they need to. » Yeah, they need to. » Yeah, they need to. » Yeah. So, find some form of » Yeah. So, find some form of » Yeah. So, find some form of accountability or partnership in that accountability or partnership in that accountability or partnership in that content engine content engine content engine going forward and yeah, it's going to going forward and yeah, it's going to going forward and yeah, it's going to definitely transform the way your brain works. transform the way your brain works. transform the way your brain works. You're going to build better habits. You're going to build better habits. You're going to build better habits. You're going to unlock other creative You're going to unlock other creative You're going to unlock other creative sides in your brain. sides in your brain. sides in your brain. » Yeah. » Yeah. » Yeah. » Yeah. And then everything else benefits. » Yeah. And then everything else benefits. » Yeah. And then everything else benefits. Your ads will benefit. Your SEO will Your ads will benefit. Your SEO will Your ads will benefit. Your SEO will benefit. Your website will benefit. Your website will benefit. Your website will benefit because now there's a crazy amount of because now there's a crazy amount of because now there's a crazy amount of transcripts and videos out there that you can look and videos out there that you can look and videos out there that you can look and see which ones are resonating and see which ones are resonating and see which ones are resonating and pull out some gold nuggets from that. pull out some gold nuggets from that. pull out some gold nuggets from that. » Exactly. » Exactly. » Exactly. » That's the hardest thing in marketing is » That's the hardest thing in marketing is » That's the hardest thing in marketing is getting the gold out of the owner or manager or the gold out of the owner or manager or the gold out of the owner or manager or the domain authority. Just getting all the domain authority. Just getting all the domain authority. Just getting all that info out of them. that info out of them. that info out of them. » it's a hard thing to do right there on » it's a hard thing to do right there on » it's a hard thing to do right there on the spot all of that. But if you got six the spot all of that. But if you got six the spot all of that. But if you got six months, 12 months of content that we can months, 12 months of content that we can months, 12 months of content that we can go back through and sift through and go back through and sift through and go back through and sift through and pull transcripts out and look for those pull transcripts out and look for those pull transcripts out and look for those gold nuggets, that makes our job gold nuggets, that makes our job gold nuggets, that makes our job » so much » so much » so much » easier and us much more effective going » easier and us much more effective going » easier and us much more effective going forward working for you. forward working for you. forward working for you. » Yep. » Yep. » Yep. » Let's get » Let's get » Let's get » Mhm. » Mhm. » Mhm. » All right, guys. Well, this has been an » All right, guys. Well, this has been an » All right, guys. Well, this has been an episode on building a content engine. I episode on building a content engine. I episode on building a content engine. I hope it was helpful. And we will see you hope it was helpful. And we will see you hope it was helpful. And we will see you next time. next time. next time. I you talk we don't ask. So, don't I you talk we don't ask. So, don't I you talk we don't ask. So, don't subscribe, okay? Don't subscribe. We subscribe, okay? Don't subscribe. We subscribe, okay? Don't subscribe. We don't ask for things on this podcast. don't ask for things on this podcast. don't ask for things on this podcast. » Don't subscribe. Don't do it. Don't do » Don't subscribe. Don't do it. Don't do » Don't subscribe. Don't do it. Don't do it. Don't do it. I see you I see you it. Don't do it. I see you I see you it. Don't do it. I see you I see you don't do it. Put it down. Put the mouse don't do it. Put it down. Put the mouse don't do it. Put it down. Put the mouse down. ---