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Episode 63

Moonshine, Rum, and Entrepreneurship with Joel Fox | Ep 63

🎙️ Samuel McVay 📅 June 25, 2026 ⏱️ The KillerGrowth Podcast
In Episode 63, Samuel McVay sits down with Joel Fox, owner of Fix It Quick Computers in El Dorado and co-founder of Speed Trap Distillery. What started as pandemic-era curiosity about alcohol production has evolved into a fully licensed craft distillery operating out of a shared facility with his IT business. Joel's journey reveals the mindset of a tinkerer—someone who fixes things, learns by doing, and sees opportunities where others see obstacles. From his early days fixing computers because "if you're going to break it, you better learn how to fix it" to building a distillery from scratch, Joel embodies hands-on entrepreneurship. The episode explores how his IT background shaped his approach to problem-solving, why he transitioned from retail shop work to primarily on-site service calls, and how Speed Trap Distillery became more than just a side project. With Thursday-Saturday hours and space for events, Joel has created a community gathering place that serves both as a functional business and a social venue for birthday parties, retirement celebrations, and office events.

Joel Fox's story is a masterclass in entrepreneurial adaptation. Starting with a passion for fixing things—literally and figuratively—he built Fix It Quick Computers from the ground up. Like many service business owners, Joel discovered that the traditional retail model wasn't where the real work happened. "90% of my customers are on-site stuff," he explains. This realization shaped his business model: drop-off convenience matters less than responsive, reliable service that comes to the customer.

When COVID forced his computer shop out of its physical location on North Main in El Dorado, Joel worked from home like everyone else. But the pivot that changed everything came when Speed Trap Distillery—a venture he co-founded during pandemic lockdown—needed a building. What began as curiosity about craft distillation became a licensed operation, and suddenly he had facility space to share with his IT business. "It kind of worked out," he says with understatement.

The distillery itself reflects Joel's engineering mindset. When a customer asked about bacteria concerns in the production process, Joel laid out the facts: fermentation happens at temperature, then the still reaches 200 degrees, and finally the liquid becomes hyper-proof alcohol. "If it makes it past that, it deserves to kill you," he jokes. This methodical approach to problem-solving—whether debugging code or perfecting a spirit—runs through everything he does.

What's instructive for other local business owners is how Joel built a community around his ventures. Speed Trap Distillery isn't just a production facility; it's become an event space. With seating for about 50 people, the space hosts birthday parties, retirement celebrations, and office gatherings. This multi-use approach to a physical location mirrors smart local business growth strategy: maximize every asset. By operating Thursday through Saturday with an appointment-based system and remaining flexible ("If you need something Tuesday, we'll figure it out"), Joel keeps customer service central to his model.

For service business owners, Joel's example highlights an important principle: your business infrastructure should support how customers actually want to engage with you. Whether it's prioritizing on-site service calls over walk-in traffic or creating a venue that serves multiple revenue streams, understanding your customer's needs—and building your online presence and operations around them—drives sustainable growth. Joel is currently working on expanding Speed Trap's online booking capabilities, recognizing that even craft distilleries benefit from the convenience of digital scheduling.

What does Joel Fox do besides owning Fixit Quick Computers?
Joel Fox is the owner of Fixit Quick Computers, an IT company in Wichita. Beyond his IT business, he's also involved in distillery operations, producing moonshine and rum. He's passionate about entrepreneurship and shares insights on both ventures through the Killer Growth Podcast.
How can IT companies and tech service businesses benefit from digital marketing?
IT companies like Fixit Quick Computers need local visibility to attract residential and commercial clients searching for computer repair, maintenance, and support services. Digital marketing through local SEO, Google Ads, and social media helps IT businesses rank higher in local search results, generate qualified leads, and build trust with potential customers in their service area.
How does KillerGrowth help IT companies and computer repair businesses get more clients?
KillerGrowth uses local SEO to get IT companies ranking for searches like 'computer repair near me' and 'IT support in Wichita.' We run targeted Google Ads and Meta Ads to reach customers actively seeking tech services, design conversion-focused websites, set up GoHighLevel CRM to manage leads automatically, and manage social media to build authority. This combination drives consistent client inquiries for computer repair, network support, and managed IT services.
What makes KillerGrowth different from other digital marketing agencies serving Wichita businesses?
KillerGrowth specializes in local service businesses—not generic e-commerce or national brands. We understand IT companies, HVAC contractors, plumbers, roofers, and healthcare providers need different strategies. We combine local SEO dominance with paid ads that work immediately, professional website design that converts, and GoHighLevel CRM automation so you never miss a lead. We don't just talk strategy—we deliver measurable results for Wichita business owners.
How can a local IT company or service business get started with KillerGrowth?
Book a free strategy call with Samuel McVay at killergrowth.com/booking. During this call, we'll analyze your current online presence, identify opportunities to get more local clients, and show you exactly what's possible with a targeted digital marketing plan. No pressure, no sales pitch—just honest strategy for growing your Wichita business.

Ready to Grow Your Business Online?

KillerGrowth helps local service businesses dominate search, generate leads, and scale faster. Book a free strategy call with Samuel today.

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We had a lady come in, she says, "Well, We had a lady come in, she says, "Well, aren't you concerned about the aren't you concerned about the aren't you concerned about the I don't know what bacteria it was. I don't know what bacteria it was. I don't know what bacteria it was. » Right. There isn't a lot of wild » Right. There isn't a lot of wild » Right. There isn't a lot of wild organisms in there. organisms in there. organisms in there. » Yeah. And I said, "No, we're not » Yeah. And I said, "No, we're not » Yeah. And I said, "No, we're not worried." She said, "Well, why not?" And worried." She said, "Well, why not?" And worried." She said, "Well, why not?" And I says, "Well, for one, after we're done I says, "Well, for one, after we're done I says, "Well, for one, after we're done fermenting it, it goes into the still, fermenting it, it goes into the still, fermenting it, it goes into the still, which we cook at 200°. which we cook at 200°. which we cook at 200°. » Right. So, if it makes it past that, » Right. So, if it makes it past that, » Right. So, if it makes it past that, » then it's turned into hyper-proof » then it's turned into hyper-proof » then it's turned into hyper-proof alcohol. And if it makes past that, it alcohol. And if it makes past that, it alcohol. And if it makes past that, it deserves to kill you. deserves to kill you. deserves to kill you. » » » » The Killer Growth Podcast starts now. » The Killer Growth Podcast starts now. » The Killer Growth Podcast starts now. » » What's up, guys? Sam McVay here with the » What's up, guys? Sam McVay here with the Killer Growth Podcast, and today I have Killer Growth Podcast, and today I have Killer Growth Podcast, and today I have Joel Fox, owner of Fixit Quick Joel Fox, owner of Fixit Quick Joel Fox, owner of Fixit Quick Computers, an IT company, and more Computers, an IT company, and more Computers, an IT company, and more importantly, not more importantly, IT is importantly, not more importantly, IT is importantly, not more importantly, IT is important, uh Speed Trap Distillery. And important, uh Speed Trap Distillery. And important, uh Speed Trap Distillery. And we we can talk about IT, but I think we we can talk about IT, but I think we we can talk about IT, but I think we both probably just want to talk about we both probably just want to talk about we both probably just want to talk about liquor. Let's Let's be honest. liquor. Let's Let's be honest. liquor. Let's Let's be honest. » Well, that's the newest thing. » Well, that's the newest thing. » Well, that's the newest thing. » That is the newest thing. » That is the newest thing. » That is the newest thing. » The newest venture. » The newest venture. » The newest venture. » The newest venture, yeah. Um I was » The newest venture, yeah. Um I was » The newest venture, yeah. Um I was trying to think of when we first met. Um trying to think of when we first met. Um trying to think of when we first met. Um » I think we met in high school. » I think we met in high school. » I think we met in high school. » At Trinity. So, were you '08? Oh, » At Trinity. So, were you '08? Oh, » At Trinity. So, were you '08? Oh, there's fire truck. there's fire truck. there's fire truck. » Of course. It has to be. » Of course. It has to be. » Of course. It has to be. Yeah. Yeah. Yeah. » They know you're here. » They know you're here. » They know you're here. » Graduated '08. » Graduated '08. » Graduated '08. » '08, yeah. » '08, yeah. » '08, yeah. » Yeah. » Yeah. » Yeah. » Um so, that's when, and then I didn't » Um so, that's when, and then I didn't » Um so, that's when, and then I didn't see you again till you opened up a shop see you again till you opened up a shop see you again till you opened up a shop in El Dorado. Yeah. Honestly, I don't in El Dorado. Yeah. Honestly, I don't in El Dorado. Yeah. Honestly, I don't think I think I think I » Several years later. » Several years later. » Several years later. » Yeah. Yeah. » Yeah. Yeah. » Yeah. Yeah. » So. » So. » So. » And uh set up a shop downtown. » And uh set up a shop downtown. » And uh set up a shop downtown. » Mhm. Yeah, we had our original computer » Mhm. Yeah, we had our original computer » Mhm. Yeah, we had our original computer shop uh on North Main. shop uh on North Main. shop uh on North Main. And then um we didn't move until COVID, And then um we didn't move until COVID, And then um we didn't move until COVID, they sold that building, and so we they sold that building, and so we they sold that building, and so we worked out of the house like everybody worked out of the house like everybody worked out of the house like everybody else. else. else. And then uh we didn't have an actual And then uh we didn't have an actual And then uh we didn't have an actual facility again until the distillery facility again until the distillery facility again until the distillery said, "Hey, bought a building, why don't said, "Hey, bought a building, why don't said, "Hey, bought a building, why don't just use it for both?" just use it for both?" just use it for both?" » There you go. » There you go. » There you go. » So, it kind of worked out. » So, it kind of worked out. » So, it kind of worked out. » [snorts] » [snorts] » [snorts] » Yeah, you probably don't need much of a » Yeah, you probably don't need much of a » Yeah, you probably don't need much of a facility for that, do you? facility for that, do you? facility for that, do you? » No, 90% of my customers are on-site » No, 90% of my customers are on-site » No, 90% of my customers are on-site stuff for that. stuff for that. stuff for that. So, really it's "Hey, I'm here, drop it So, really it's "Hey, I'm here, drop it So, really it's "Hey, I'm here, drop it off." off." off." » What what got you into IT? What was the » What what got you into IT? What was the » What what got you into IT? What was the » Probably video games, you know. Had a » Probably video games, you know. Had a » Probably video games, you know. Had a computer since I was young and computer since I was young and computer since I was young and if it broke, you got blamed for it. It's if it broke, you got blamed for it. It's if it broke, you got blamed for it. It's like, "Well, if you're going to break like, "Well, if you're going to break like, "Well, if you're going to break it, if you want to use it, better learn it, if you want to use it, better learn it, if you want to use it, better learn how to fix it." how to fix it." how to fix it." » Right. » Right. » Right. » You know. » You know. » You know. » And fix it quick, apparently. Yeah, » And fix it quick, apparently. Yeah, » And fix it quick, apparently. Yeah, yeah. I wonder how much of that has yeah. I wonder how much of that has yeah. I wonder how much of that has changed. So, would people actually bring changed. So, would people actually bring changed. So, would people actually bring you computers at your original shop to you computers at your original shop to you computers at your original shop to fix? fix? fix? » Oh, yeah. » Oh, yeah. » Oh, yeah. » Like they'd drop them off? » Like they'd drop them off? » Like they'd drop them off? » Yeah, so » Yeah, so » Yeah, so during that time, if I didn't have during that time, if I didn't have during that time, if I didn't have uh uh uh service call to go on, I'd stay in the service call to go on, I'd stay in the service call to go on, I'd stay in the office and we would office and we would office and we would work on projects that we got there. work on projects that we got there. work on projects that we got there. There's always something broken. There's always something broken. There's always something broken. So, nice thing about working in the So, nice thing about working in the So, nice thing about working in the office, if you're there, you work on one office, if you're there, you work on one office, if you're there, you work on one computer, somebody just walks in the computer, somebody just walks in the computer, somebody just walks in the door, so you can you can work on that. door, so you can you can work on that. door, so you can you can work on that. » Yeah. » Yeah. » Yeah. » Uh two or three problems at the same » Uh two or three problems at the same » Uh two or three problems at the same time versus a service call, you're time versus a service call, you're time versus a service call, you're dedicated to whatever you're working on, dedicated to whatever you're working on, dedicated to whatever you're working on, so. so. so. » Yeah, yeah, you're you're » Yeah, yeah, you're you're » Yeah, yeah, you're you're all aboard. I did that by yourself the all aboard. I did that by yourself the all aboard. I did that by yourself the whole time? whole time? whole time? » So, I went out on my own. I worked for » So, I went out on my own. I worked for » So, I went out on my own. I worked for both the college both the college both the college um as the in their tech program there, um as the in their tech program there, um as the in their tech program there, and then I also worked for the 490, and then I also worked for the 490, and then I also worked for the 490, which is El Dorado school district, which is El Dorado school district, which is El Dorado school district, » Okay. » Okay. » Okay. » as a tech for them for a little bit. » as a tech for them for a little bit. » as a tech for them for a little bit. Then there was a private company here in Then there was a private company here in Then there was a private company here in town that had hired me and I worked town that had hired me and I worked town that had hired me and I worked there for a couple years. And then they there for a couple years. And then they there for a couple years. And then they handed me a proprietary information handed me a proprietary information handed me a proprietary information agreement and said, "Sign this." And I agreement and said, "Sign this." And I agreement and said, "Sign this." And I said, said, said, "No, I want my own business one day." "No, I want my own business one day." "No, I want my own business one day." So, it was at that time and said, "Well, So, it was at that time and said, "Well, So, it was at that time and said, "Well, sign it or walk." And I was told them I sign it or walk." And I was told them I sign it or walk." And I was told them I was very happy for the opportunity they was very happy for the opportunity they was very happy for the opportunity they gave me, gave me, gave me, » Sure. » Sure. » Sure. » but » but » but I'm leaving cuz it's not what I want. I'm leaving cuz it's not what I want. I'm leaving cuz it's not what I want. » Yeah. » Yeah. » Yeah. » Uh, next day started my own business and » Uh, next day started my own business and » Uh, next day started my own business and that was it. That was 2011, 2012, that was it. That was 2011, 2012, that was it. That was 2011, 2012, somewhere there. somewhere there. somewhere there. » Okay, so yeah, not much after I » Okay, so yeah, not much after I » Okay, so yeah, not much after I graduated. graduated. graduated. » uh, yeah. » uh, yeah. » uh, yeah. » Did you » Did you » Did you » then I've been self-employed. » then I've been self-employed. » then I've been self-employed. » » » » Yeah, that's awesome. » Yeah, that's awesome. » Yeah, that's awesome. » Loving it. » Loving it. » Loving it. » Did you uh, go to college? Uh, » Did you uh, go to college? Uh, » Did you uh, go to college? Uh, did you graduate? did you graduate? did you graduate? » to Butler out there and worked as a » to Butler out there and worked as a » to Butler out there and worked as a student worker out there and um, student worker out there and um, student worker out there and um, also for digital media. That was my also for digital media. That was my also for digital media. That was my associate's. associate's. associate's. » Okay. » Okay. » Okay. » Um, then after that I never did go back » Um, then after that I never did go back » Um, then after that I never did go back for the uh, finish out. I said, well, for the uh, finish out. I said, well, for the uh, finish out. I said, well, start a business and do that. start a business and do that. start a business and do that. » What what years were you at Butler? » What what years were you at Butler? » What what years were you at Butler? » Uh, '08 to 2010. » Uh, '08 to 2010. » Uh, '08 to 2010. » See, okay, so we were out there the same » See, okay, so we were out there the same » See, okay, so we were out there the same time then. I was only out there first time then. I was only out there first time then. I was only out there first semester in semester in semester in oh, gosh, what would that been? '09. oh, gosh, what would that been? '09. oh, gosh, what would that been? '09. » Yeah. » Yeah. » Yeah. » Um, I think I was out there about a » Um, I think I was out there about a » Um, I think I was out there about a semester. I was in theater program. semester. I was in theater program. semester. I was in theater program. » Yeah. » Yeah. » Yeah. » » » » So, it feels like it was just like a » So, it feels like it was just like a » So, it feels like it was just like a couple years ago. couple years ago. couple years ago. » Dude, I know. » Dude, I know. » Dude, I know. » Man, that was a long time. » Man, that was a long time. » Man, that was a long time. » I know. I tell people like my brain » I know. I tell people like my brain » I know. I tell people like my brain doesn't feel like I'm 36. doesn't feel like I'm 36. doesn't feel like I'm 36. » Oh, yeah. » Oh, yeah. » Oh, yeah. » but my body does. » but my body does. » but my body does. » Oh, for sure. Yeah. » Oh, for sure. Yeah. » Oh, for sure. Yeah. » » » » The awakening moment for me, I was at a » The awakening moment for me, I was at a » The awakening moment for me, I was at a at an O'Reilly's at an O'Reilly's at an O'Reilly's and the guy that was checking me out was and the guy that was checking me out was and the guy that was checking me out was born the year we graduated high school. born the year we graduated high school. born the year we graduated high school. » » » » I'm like, oh, no, we can't be that old » I'm like, oh, no, we can't be that old » I'm like, oh, no, we can't be that old already. already. already. » I know. » I know. » I know. » It didn't even seem right. » It didn't even seem right. » It didn't even seem right. » I know. Yeah, it is weird. You you just » I know. Yeah, it is weird. You you just » I know. Yeah, it is weird. You you just I don't know when that moment happens I don't know when that moment happens I don't know when that moment happens where you're like, oh, crap, I'm just where you're like, oh, crap, I'm just where you're like, oh, crap, I'm just I'm not a kid anymore. I don't get to be I'm not a kid anymore. I don't get to be I'm not a kid anymore. I don't get to be a kid. a kid. a kid. » Yeah, all the times that we jumped off » Yeah, all the times that we jumped off » Yeah, all the times that we jumped off things, oh, that didn't hurt. things, oh, that didn't hurt. things, oh, that didn't hurt. » Right. » Right. » Right. » Oh, yeah. » Oh, yeah. » Oh, yeah. » It does now. » It does now. » It does now. » I I saw a this viral video of this guy » I I saw a this viral video of this guy » I I saw a this viral video of this guy um, he had like a pack on and he was um, he had like a pack on and he was um, he had like a pack on and he was jump he just jumped off like a curb like jump he just jumped off like a curb like jump he just jumped off like a curb like this high. It's like jumping off this high. It's like jumping off this high. It's like jumping off this curb in your 20s, early 20s, and then curb in your 20s, early 20s, and then curb in your 20s, early 20s, and then shows him again jumping off of this curb shows him again jumping off of this curb shows him again jumping off of this curb in your late 30s and then he's just down in your late 30s and then he's just down in your late 30s and then he's just down and then black and white screen like and then black and white screen like and then black and white screen like he's dead. he's dead. he's dead. » Yeah. That's what it feels like » Yeah. That's what it feels like » Yeah. That's what it feels like sometimes. sometimes. sometimes. » I see my girls run barefoot and I'm » I see my girls run barefoot and I'm » I see my girls run barefoot and I'm like, how do they do that? Like on like, how do they do that? Like on like, how do they do that? Like on concrete, full speed, and barefoot. concrete, full speed, and barefoot. concrete, full speed, and barefoot. » when I was, you know, probably 10, » when I was, you know, probably 10, » when I was, you know, probably 10, uh used to do something to irritate my uh used to do something to irritate my uh used to do something to irritate my brother and I'd run barefoot across the brother and I'd run barefoot across the brother and I'd run barefoot across the rocks and I had tough feet, so it didn't rocks and I had tough feet, so it didn't rocks and I had tough feet, so it didn't bother me, but he he couldn't do it. You bother me, but he he couldn't do it. You bother me, but he he couldn't do it. You know, now we're older, we're heavier, I know, now we're older, we're heavier, I know, now we're older, we're heavier, I go, oh, that didn't feel so good. go, oh, that didn't feel so good. go, oh, that didn't feel so good. » Yeah, right. I was going to say when » Yeah, right. I was going to say when » Yeah, right. I was going to say when you're when you're lighter, too, when you're when you're lighter, too, when you're when you're lighter, too, when you're little, it's a little easier to you're little, it's a little easier to you're little, it's a little easier to float across the rocks. float across the rocks. float across the rocks. But, yeah, I used to when we lived out But, yeah, I used to when we lived out But, yeah, I used to when we lived out in the country, we'd do that a lot. We'd in the country, we'd do that a lot. We'd in the country, we'd do that a lot. We'd see who had the toughest feet see who had the toughest feet see who had the toughest feet » Mhm. » Mhm. » Mhm. » and see who could go as far on the » and see who could go as far on the » and see who could go as far on the gravel road or how, you know, what gravel road or how, you know, what gravel road or how, you know, what distance you could run. I'm like, what a distance you could run. I'm like, what a distance you could run. I'm like, what a weird fun activity to do? Like, why was weird fun activity to do? Like, why was weird fun activity to do? Like, why was that fun? that fun? that fun? » Like, cuz we didn't have internet. » Like, cuz we didn't have internet. » Like, cuz we didn't have internet. » Yeah, that's true. That's » Yeah, that's true. That's » Yeah, that's true. That's like a whole That could be the whole like a whole That could be the whole like a whole That could be the whole podcast. podcast. podcast. Internet, when did you have access to Internet, when did you have access to Internet, when did you have access to internet? Do you remember? internet? Do you remember? internet? Do you remember? » Oh, gosh. So, » Oh, gosh. So, » Oh, gosh. So, it probably around middle school era, I it probably around middle school era, I it probably around middle school era, I think, you know, dial-up. I remember think, you know, dial-up. I remember think, you know, dial-up. I remember used to get like used to get like used to get like cuz the websites, you didn't have cuz the websites, you didn't have cuz the websites, you didn't have Google. It's like, to figure out what Google. It's like, to figure out what Google. It's like, to figure out what they were, they used to put them on like they were, they used to put them on like they were, they used to put them on like cereal boxes, you know, like see your cereal boxes, you know, like see your cereal boxes, you know, like see your Cheerios and you could play the games Cheerios and you could play the games Cheerios and you could play the games from the Cheerios websites. You could from the Cheerios websites. You could from the Cheerios websites. You could type it in. Oh my goodness, look what we type it in. Oh my goodness, look what we type it in. Oh my goodness, look what we got, you know? got, you know? got, you know? Pre-Google. Pre-Google. Pre-Google. » I Yeah, I kind of remember that, » I Yeah, I kind of remember that, » I Yeah, I kind of remember that, actually. actually. actually. » what pre-Google was like cuz that's just » what pre-Google was like cuz that's just » what pre-Google was like cuz that's just your default now. your default now. your default now. » Right. Yeah. » Right. Yeah. » Right. Yeah. What? Ask Jeeves? Was that the first What? Ask Jeeves? Was that the first What? Ask Jeeves? Was that the first search engine? search engine? search engine? » Uh probably not the first, but Yahoo was » Uh probably not the first, but Yahoo was » Uh probably not the first, but Yahoo was out there. out there. out there. » Yahoo's what I remember. » Yahoo's what I remember. » Yahoo's what I remember. Yahoo. Yahoo. Yahoo. » Yeah, right. » Yeah, right. » Yeah, right. » Wasn't Yeah, or Yahoo bought » Wasn't Yeah, or Yahoo bought » Wasn't Yeah, or Yahoo bought uh uh uh uh uh uh Mark Cuban's video platform, right? I Mark Cuban's video platform, right? I Mark Cuban's video platform, right? I can't remember what his video He cuz can't remember what his video He cuz can't remember what his video He cuz that's how he made all his money. He had that's how he made all his money. He had that's how he made all his money. He had a video platform like pre-YouTube and a video platform like pre-YouTube and a video platform like pre-YouTube and like sport they'd stream sports on like sport they'd stream sports on like sport they'd stream sports on there. there. there. Uh but, he sold it for a crazy amount of Uh but, he sold it for a crazy amount of Uh but, he sold it for a crazy amount of money and it just literally turned into money and it just literally turned into money and it just literally turned into nothing in like 5 years. nothing in like 5 years. nothing in like 5 years. » Yeah. » Yeah. » Yeah. » Like, they paid him a billion dollars » Like, they paid him a billion dollars » Like, they paid him a billion dollars for it for it for it and it was obsolete cuz YouTube came out and it was obsolete cuz YouTube came out and it was obsolete cuz YouTube came out like really quickly. like really quickly. like really quickly. » So, when YouTube came out, uh when » So, when YouTube came out, uh when » So, when YouTube came out, uh when we were in high school they had that we were in high school they had that we were in high school they had that stock market game I don't know if you stock market game I don't know if you stock market game I don't know if you played that played that played that » [clears throat] » [clears throat] » [clears throat] » they would have you use like a hundred » they would have you use like a hundred » they would have you use like a hundred thousand dollars of fake money and play thousand dollars of fake money and play thousand dollars of fake money and play alongside the stock market alongside the stock market alongside the stock market and everybody in well not everybody but and everybody in well not everybody but and everybody in well not everybody but most people in the state different most people in the state different most people in the state different schools had groups that would do it and schools had groups that would do it and schools had groups that would do it and you given that money to invest in you given that money to invest in you given that money to invest in whatever company you wanted so whatever company you wanted so whatever company you wanted so I think I invested like five different I think I invested like five different I think I invested like five different companies but the two top ones I companies but the two top ones I companies but the two top ones I invested in were Apple invested in were Apple invested in were Apple and Google and Google and Google and you know what happened during that and you know what happened during that and you know what happened during that 2005-2006 2005-2006 2005-2006 time frame time frame time frame Apple came out with the either iPod or Apple came out with the either iPod or Apple came out with the either iPod or the iPhone I think it was the iPhone the iPhone I think it was the iPhone the iPhone I think it was the iPhone and then and then and then Google bought YouTube Google bought YouTube Google bought YouTube and both of those companies just my parents are like man I wish we would my parents are like man I wish we would have gave you money then have gave you money then have gave you money then and the funny thing is we still didn't and the funny thing is we still didn't and the funny thing is we still didn't invest in those companies you know what invest in those companies you know what invest in those companies you know what they're worth now they're worth now they're worth now you know you know you know yeah I was like second in the state the yeah I was like second in the state the yeah I was like second in the state the guy that beat me only bought Google oh guy that beat me only bought Google oh guy that beat me only bought Google oh no way yeah so okay that does sound no way yeah so okay that does sound no way yeah so okay that does sound familiar so what was their prize they familiar so what was their prize they familiar so what was their prize they like put out a prize for the game yeah like put out a prize for the game yeah like put out a prize for the game yeah like they would give you like a hundred like they would give you like a hundred like they would give you like a hundred thousand dollars and you could invest it thousand dollars and you could invest it thousand dollars and you could invest it in whatever you wanted in whatever you wanted in whatever you wanted I got a t-shirt I got a t-shirt I got a t-shirt » » » » it's just a stock market game right » it's just a stock market game right » it's just a stock market game right » » » » do you like the stock market we dabble a » do you like the stock market we dabble a » do you like the stock market we dabble a little bit in it you know little bit in it you know little bit in it you know um um um I go back and forth you know it's like I go back and forth you know it's like I go back and forth you know it's like invest in a company you know I can invest in a company you know I can invest in a company you know I can control it versus oh maybe this is safer control it versus oh maybe this is safer control it versus oh maybe this is safer I don't know you know everytime you I don't know you know everytime you I don't know you know everytime you invest and it goes down you're like huh invest and it goes down you're like huh invest and it goes down you're like huh and you're like but then you and you're like but then you and you're like but then you leave it in and it goes back up it's if leave it in and it goes back up it's if leave it in and it goes back up it's if you forget about it it goes well you forget about it it goes well you forget about it it goes well uh set it and forget it uh set it and forget it uh set it and forget it that's so true yeah I think the answer that's so true yeah I think the answer that's so true yeah I think the answer to that in self employment is doing both to that in self employment is doing both to that in self employment is doing both I that's my regret. I wish I would have I that's my regret. I wish I would have I that's my regret. I wish I would have not just done companies not just done companies not just done companies all the way through my 20s. I wish I all the way through my 20s. I wish I all the way through my 20s. I wish I would have done a little You know, like would have done a little You know, like would have done a little You know, like more into the companies, less into the more into the companies, less into the more into the companies, less into the market, but market, but market, but » I say diversification is safety. » I say diversification is safety. » I say diversification is safety. » Yeah, it's like buy property. Buy » Yeah, it's like buy property. Buy » Yeah, it's like buy property. Buy property, buy stocks. Like buy something property, buy stocks. Like buy something property, buy stocks. Like buy something that's fairly that's fairly that's fairly » land is just going crazy. » land is just going crazy. » land is just going crazy. » Gosh, I know. If we would have bought » Gosh, I know. If we would have bought » Gosh, I know. If we would have bought land in our 20s. land in our 20s. land in our 20s. » Yeah, we'd be retired by now. » Yeah, we'd be retired by now. » Yeah, we'd be retired by now. » Exactly. » Exactly. » Exactly. » Yeah. Yeah. Yeah, I was talking to » Yeah. Yeah. Yeah, I was talking to » Yeah. Yeah. Yeah, I was talking to someone who was like, "Gosh, it was someone who was like, "Gosh, it was someone who was like, "Gosh, it was bought And it wasn't as long ago as bought And it wasn't as long ago as bought And it wasn't as long ago as you would think, but bought you would think, but bought you would think, but bought 1,000 acres at 300 bucks an acre." You 1,000 acres at 300 bucks an acre." You 1,000 acres at 300 bucks an acre." You know, and those acres are worth like 5 know, and those acres are worth like 5 know, and those acres are worth like 5 grand now an acre. I'm like, "That's grand now an acre. I'm like, "That's grand now an acre. I'm like, "That's pretty good pretty good return." pretty good pretty good return." pretty good pretty good return." » Yeah. » Yeah. » Yeah. » » » » So, there was a memorial for Lewis and » So, there was a memorial for Lewis and » So, there was a memorial for Lewis and Clark, I think in in Missouri. Clark, I think in in Missouri. Clark, I think in in Missouri. Uh he spent more on his dog than he did Uh he spent more on his dog than he did Uh he spent more on his dog than he did on his land purchase. And it was on his land purchase. And it was on his land purchase. And it was thousands of acres. thousands of acres. thousands of acres. » What kind of dog? » What kind of dog? » What kind of dog? » A hunt dog. » A hunt dog. » A hunt dog. » Just a rare » Just a rare » Just a rare » Hey, you know, land was cheap then. » Hey, you know, land was cheap then. » Hey, you know, land was cheap then. » Yeah, that's » Yeah, that's » Yeah, that's » » » » Yeah, I wonder what land cost 50 years » Yeah, I wonder what land cost 50 years » Yeah, I wonder what land cost 50 years ago per acre here in Kansas. ago per acre here in Kansas. ago per acre here in Kansas. » Yeah. » Yeah. » Yeah. » 100 bucks an acre? » 100 bucks an acre? » 100 bucks an acre? » That's hard to think about. » That's hard to think about. » That's hard to think about. » I know, right? » I know, right? » I know, right? » I've seen Sun-gran sell stuff for over » I've seen Sun-gran sell stuff for over » I've seen Sun-gran sell stuff for over 10. 10. 10. » Yeah, Jesus. Sun-gran dropped the price, » Yeah, Jesus. Sun-gran dropped the price, » Yeah, Jesus. Sun-gran dropped the price, okay? It's ridiculous. okay? It's ridiculous. okay? It's ridiculous. » » » » It's all their fault. » It's all their fault. » It's all their fault. » All right, you're you're a rural guy. Do » All right, you're you're a rural guy. Do » All right, you're you're a rural guy. Do you live out in the country? you live out in the country? you live out in the country? » Yeah, so we live out by Towanda area. » Yeah, so we live out by Towanda area. » Yeah, so we live out by Towanda area. » Do you like being out in the country? » Do you like being out in the country? » Do you like being out in the country? » We definitely do. Uh so, my wife, she » We definitely do. Uh so, my wife, she » We definitely do. Uh so, my wife, she was primarily a city person. was primarily a city person. was primarily a city person. Uh and initially she had a little Uh and initially she had a little Uh and initially she had a little hesitation to the country. And she hesitation to the country. And she hesitation to the country. And she [snorts] said, "Oh man, I don't know. [snorts] said, "Oh man, I don't know. [snorts] said, "Oh man, I don't know. Bugs, spiders, snakes." She says, Bugs, spiders, snakes." She says, Bugs, spiders, snakes." She says, "They're all in town." "They're all in town." "They're all in town." » » » » "They're everywhere." You know, they're » "They're everywhere." You know, they're » "They're everywhere." You know, they're not any more out there. not any more out there. not any more out there. But you know, after a year or two, she's But you know, after a year or two, she's But you know, after a year or two, she's like, "You know what? I really like, "You know what? I really like, "You know what? I really like this." And you know, we've been there this." And you know, we've been there this." And you know, we've been there um um um 2008. Oh wow. That's when we bought it. 2008. Oh wow. That's when we bought it. 2008. Oh wow. That's when we bought it. And actually that was the housing market And actually that was the housing market And actually that was the housing market crash. It was a great time to buy crash. It was a great time to buy crash. It was a great time to buy » No kidding. » No kidding. » No kidding. » anything. » anything. » anything. » Yeah. » Yeah. » Yeah. » Um so, we had bought our house a year » Um so, we had bought our house a year » Um so, we had bought our house a year before we got married. before we got married. before we got married. And then, uh it's just gone up in value. And then, uh it's just gone up in value. And then, uh it's just gone up in value. » I'll bet. Yeah. » I'll bet. Yeah. » I'll bet. Yeah. » As we see in our property taxes. » As we see in our property taxes. » As we see in our property taxes. » » » » Yes, exactly. They follow each other. » Yes, exactly. They follow each other. » Yes, exactly. They follow each other. » Oh, yeah. » Oh, yeah. » Oh, yeah. » That's why » That's why » That's why as of late, I'm like, it's amazing how as of late, I'm like, it's amazing how as of late, I'm like, it's amazing how much education's coming out where much education's coming out where much education's coming out where everyone's been misled to say the best everyone's been misled to say the best everyone's been misled to say the best investment you can make is owning your investment you can make is owning your investment you can make is owning your own home. They're like, "Actually, it's own home. They're like, "Actually, it's own home. They're like, "Actually, it's the worst investment you can make." the worst investment you can make." the worst investment you can make." Like, if you're going to own property, Like, if you're going to own property, Like, if you're going to own property, you should own property you don't live you should own property you don't live you should own property you don't live in that you lease out. in that you lease out. in that you lease out. » For sure. » For sure. » For sure. » Um but like, yeah, when you look at » Um but like, yeah, when you look at » Um but like, yeah, when you look at depreciation, everything you put into depreciation, everything you put into depreciation, everything you put into it, and taxes, and insurance, and I it, and taxes, and insurance, and I it, and taxes, and insurance, and I mean, we all are going to pay mean, we all are going to pay mean, we all are going to pay 10x what we actually paid for our house 10x what we actually paid for our house 10x what we actually paid for our house at the end of the day. at the end of the day. at the end of the day. » Oh, for sure. » Oh, for sure. » Oh, for sure. » Or more. Then you get to your retirement » Or more. Then you get to your retirement » Or more. Then you get to your retirement age and like, I could have bought 10 age and like, I could have bought 10 age and like, I could have bought 10 homes and rented an apartment. And then, homes and rented an apartment. And then, homes and rented an apartment. And then, own those outright. own those outright. own those outright. » Funny, you know, you're talking about » Funny, you know, you're talking about » Funny, you know, you're talking about land and everything. We were talking land and everything. We were talking land and everything. We were talking about Grandpa the other day. I think he about Grandpa the other day. I think he about Grandpa the other day. I think he said he paid like 30,000 for his the said he paid like 30,000 for his the said he paid like 30,000 for his the house he's in now. He's like, "Well, house he's in now. He's like, "Well, house he's in now. He's like, "Well, it's probably, you know, worth a, you it's probably, you know, worth a, you it's probably, you know, worth a, you know, 100 or something." You shouldn't know, 100 or something." You shouldn't know, 100 or something." You shouldn't know what the market is right now. I was know what the market is right now. I was know what the market is right now. I was like, "Are you kidding me?" like, "Are you kidding me?" like, "Are you kidding me?" » Yeah, it is crazy. My grandparents had a » Yeah, it is crazy. My grandparents had a » Yeah, it is crazy. My grandparents had a real nice house on Chelsea Drive over on real nice house on Chelsea Drive over on real nice house on Chelsea Drive over on the north side town. And and I think the north side town. And and I think the north side town. And and I think they paid like they paid like they paid like 115 for it. And then, the last time they 115 for it. And then, the last time they 115 for it. And then, the last time they sold it um and then, the last time it sold it um and then, the last time it sold it um and then, the last time it sold it, I think it went for like three sold it, I think it went for like three sold it, I think it went for like three something, you know, and who knows what something, you know, and who knows what something, you know, and who knows what it would go for now. But it's it would go for now. But it's it would go for now. But it's » Feel bad for our kids. » Feel bad for our kids. » Feel bad for our kids. » I know. » I know. » I know. » I'm saying they're not going to be able » I'm saying they're not going to be able » I'm saying they're not going to be able to afford a house. to afford a house. to afford a house. » It's like the big uh that's the big » It's like the big uh that's the big » It's like the big uh that's the big thing now, cost of living and housing. thing now, cost of living and housing. thing now, cost of living and housing. That's if you want to run for office, That's if you want to run for office, That's if you want to run for office, Joel, you just talk about those two Joel, you just talk about those two Joel, you just talk about those two things. things. things. » that. » that. » that. » And then, don't have a plan. Just say » And then, don't have a plan. Just say » And then, don't have a plan. Just say you're going to solve them all. You you're going to solve them all. You you're going to solve them all. You don't have to have a plan. Just talk don't have to have a plan. Just talk don't have to have a plan. Just talk about it more than anyone. about it more than anyone. about it more than anyone. » So, you could just have a have an idea » So, you could just have a have an idea » So, you could just have a have an idea of a plan. of a plan. of a plan. » Yeah, exactly. Yeah. » Yeah, exactly. Yeah. » Yeah, exactly. Yeah. » That's where it starts. » That's where it starts. » That's where it starts. » I believe these should be lower. » I believe these should be lower. » I believe these should be lower. » Yeah. » Yeah. » Yeah. » Vote for me. » Vote for me. » Vote for me. » » » » All right. So, IT, built that up. That's » All right. So, IT, built that up. That's » All right. So, IT, built that up. That's your day job, right? That's what pays your day job, right? That's what pays your day job, right? That's what pays the bills. the bills. the bills. » Absolutely. » Absolutely. » Absolutely. On that note, like the distillery, so On that note, like the distillery, so On that note, like the distillery, so there's two of us in it. It's me and my there's two of us in it. It's me and my there's two of us in it. It's me and my partner Nathan Lowry. partner Nathan Lowry. partner Nathan Lowry. » Okay. » Okay. » Okay. » We've known each other since preschool. » We've known each other since preschool. » We've known each other since preschool. » Wow. » Wow. » Wow. » And neither one of us » And neither one of us » And neither one of us this was not something we said, "Hey, this was not something we said, "Hey, this was not something we said, "Hey, yeah, let's do this." yeah, let's do this." yeah, let's do this." » This nor is pan out this is what » This nor is pan out this is what » This nor is pan out this is what » » » » I said, "Joel, » I said, "Joel, » I said, "Joel, » Good morning, sir. » Good morning, sir. » Good morning, sir. » bring a few » bring a few » bring a few » Bring a few. » Bring a few. » Bring a few. » Bring a few bottles." I did not I'm » Bring a few bottles." I did not I'm » Bring a few bottles." I did not I'm going to bring all the bottles. going to bring all the bottles. going to bring all the bottles. » not? You know, » not? You know, » not? You know, we don't have to talk about all of them, we don't have to talk about all of them, we don't have to talk about all of them, but we can talk about some new but we can talk about some new but we can talk about some new stuff we got coming up. stuff we got coming up. stuff we got coming up. » Yeah. » Yeah. » Yeah. » Uh which is really cool. » Uh which is really cool. » Uh which is really cool. » Yeah, so best friends » Yeah, so best friends » Yeah, so best friends » Yeah, so we've known each other since » Yeah, so we've known each other since » Yeah, so we've known each other since preschool. We've done about everything preschool. We've done about everything preschool. We've done about everything together here and there. Um together here and there. Um together here and there. Um then around COVID time around COVID time around COVID time the idea came to me just like, you know, the idea came to me just like, you know, the idea came to me just like, you know, I wonder how hard it is to make alcohol. I wonder how hard it is to make alcohol. I wonder how hard it is to make alcohol. And it wasn't even let's let's make a And it wasn't even let's let's make a And it wasn't even let's let's make a business out of it. It was just business out of it. It was just business out of it. It was just curiosity. curiosity. curiosity. » Yeah. » Yeah. » Yeah. » You know, I'm a hobbyist. So, I've you » You know, I'm a hobbyist. So, I've you » You know, I'm a hobbyist. So, I've you know, I work on the computers. I like know, I work on the computers. I like know, I work on the computers. I like tinkering with cars. You know, if it's tinkering with cars. You know, if it's tinkering with cars. You know, if it's broke, I try and fix it. We do plumbing, broke, I try and fix it. We do plumbing, broke, I try and fix it. We do plumbing, electrical. electrical. electrical. Just a hobbyist. I got my uh Just a hobbyist. I got my uh Just a hobbyist. I got my uh pilot's license. pilot's license. pilot's license. » Oh. » Oh. » Oh. » We were I was like, you know what? I » We were I was like, you know what? I » We were I was like, you know what? I just want to get my CDL drive a truck just want to get my CDL drive a truck just want to get my CDL drive a truck once. I was a I'm a semi driver. once. I was a I'm a semi driver. once. I was a I'm a semi driver. Not not because I want to. I would I Not not because I want to. I would I Not not because I want to. I would I don't I think I would hate that job, but don't I think I would hate that job, but don't I think I would hate that job, but it'd be cool to drive a truck one time. it'd be cool to drive a truck one time. it'd be cool to drive a truck one time. » has a CDL and did drive a truck for 4 » has a CDL and did drive a truck for 4 » has a CDL and did drive a truck for 4 years, yeah, it's it's years, yeah, it's it's years, yeah, it's it's » not for everyone. » not for everyone. » not for everyone. » Right. Yeah. So, I was like, "Ah, I'll » Right. Yeah. So, I was like, "Ah, I'll » Right. Yeah. So, I was like, "Ah, I'll do it once, you know." do it once, you know." do it once, you know." Scuba diving's on the list, you know, Scuba diving's on the list, you know, Scuba diving's on the list, you know, one day I'll get there. one day I'll get there. one day I'll get there. Things like that. Things like that. Things like that. » skydiving yet? » skydiving yet? » skydiving yet? » No. We talked about doing it once. » No. We talked about doing it once. » No. We talked about doing it once. » up there and just jump out of your own » up there and just jump out of your own » up there and just jump out of your own plane. plane. plane. » Yeah, well, I don't have a » Yeah, well, I don't have a » Yeah, well, I don't have a I don't have a plane anyway. I don't have a plane anyway. I don't have a plane anyway. » to find a parachute. » to find a parachute. » to find a parachute. » You see that video the guy that did » You see that video the guy that did » You see that video the guy that did that, though? that, though? that, though? » No. » No. » No. » Uh I think his name was Trevor Jacobs. » Uh I think his name was Trevor Jacobs. » Uh I think his name was Trevor Jacobs. And he was some Anyway, he got in a And he was some Anyway, he got in a And he was some Anyway, he got in a bunch of trouble. bunch of trouble. bunch of trouble. » How did he get back in his plane? » How did he get back in his plane? » How did he get back in his plane? » Oh, no, he had a parachute. Uh » Oh, no, he had a parachute. Uh » Oh, no, he had a parachute. Uh » Where'd the plane end up? » Where'd the plane end up? » Where'd the plane end up? » It crashed. » It crashed. » It crashed. » Right. » Right. » Right. » Right. » Right. » Right. » But like » But like » But like » But the whole thing was » But the whole thing was » But the whole thing was » the plan? » the plan? » the plan? » Engine failure. » Engine failure. » Engine failure. So So So » So he lied. » So he lied. » So he lied. » Right. Yeah. » Right. Yeah. » Right. Yeah. » Oh. » Oh. » Oh. » So there was a whole investigation. This » So there was a whole investigation. This » So there was a whole investigation. This is like, "Oh, yeah, you know, the plane is like, "Oh, yeah, you know, the plane is like, "Oh, yeah, you know, the plane failed. Just happened to have a failed. Just happened to have a failed. Just happened to have a parachute » dude. » dude. » dude. » No. » No. » No. » This Okay. » This Okay. » This Okay. » It Well, he was a YouTuber. He YouTubed » It Well, he was a YouTuber. He YouTubed » It Well, he was a YouTuber. He YouTubed the crash. the crash. the crash. » Geez. » Geez. » Geez. » And yeah, he got a whole bunch of » And yeah, he got a whole bunch of » And yeah, he got a whole bunch of trouble for it cuz people like, "There's trouble for it cuz people like, "There's trouble for it cuz people like, "There's no way you had engine failure and just no way you had engine failure and just no way you had engine failure and just happened to have happened to have happened to have » Did he at least like set the trajectory » Did he at least like set the trajectory » Did he at least like set the trajectory where it would crash where it would crash where it would crash like in a predictable area? like in a predictable area? like in a predictable area? » Possibly, yeah. He was out in like the » Possibly, yeah. He was out in like the » Possibly, yeah. He was out in like the mountains or another area. So he had mountains or another area. So he had mountains or another area. So he had apparently scouted the area like, "This apparently scouted the area like, "This apparently scouted the area like, "This is a safe place to crash a plane." is a safe place to crash a plane." is a safe place to crash a plane." » Good. Well, at least he thought Yeah. » Good. Well, at least he thought Yeah. » Good. Well, at least he thought Yeah. » Nobody was hurt. » Nobody was hurt. » Nobody was hurt. » Right. » Right. » Right. » Uh except the » Uh except the » Uh except the » Besides the plane. » Besides the plane. » Besides the plane. » » » » Poor guy. » Poor guy. » Poor guy. » Yeah. » Yeah. » Yeah. » Wow. » Wow. » Wow. » Um so yeah, it was » Um so yeah, it was » Um so yeah, it was » So did he have cameras like in the » So did he have cameras like in the » So did he have cameras like in the plane? plane? plane? » Then he went back to the crash site, got » Then he went back to the crash site, got » Then he went back to the crash site, got all the cameras, which apparently is a all the cameras, which apparently is a all the cameras, which apparently is a no- no- no- » They survived? The cameras? Wow. » They survived? The cameras? Wow. » They survived? The cameras? Wow. » Yeah, you know, GoPros. They'll take » Yeah, you know, GoPros. They'll take » Yeah, you know, GoPros. They'll take anything. anything. anything. » Yeah. Put them » Yeah. Put them » Yeah. Put them » Hard case. Not not uh I want to think » Hard case. Not not uh I want to think » Hard case. Not not uh I want to think airplane fuel. That thing burned up, I airplane fuel. That thing burned up, I airplane fuel. That thing burned up, I don't think they'd be okay. don't think they'd be okay. don't think they'd be okay. » Yeah. » Yeah. » Yeah. » That's crazy. Well, all right. » That's crazy. Well, all right. » That's crazy. Well, all right. » But anyway, » But anyway, » But anyway, » You're a hobbyist. » You're a hobbyist. » You're a hobbyist. » I'm a hobbyist. » I'm a hobbyist. » I'm a hobbyist. » Got to figure out how to make alcohol. » Got to figure out how to make alcohol. » Got to figure out how to make alcohol. » Absolutely. So » Absolutely. So » Absolutely. So bought a little still, made uh you know, bought a little still, made uh you know, bought a little still, made uh you know, looked at a bunch of recipes, started looked at a bunch of recipes, started looked at a bunch of recipes, started » amount allowed. » amount allowed. » amount allowed. » Uh funny thing about the » Uh funny thing about the » Uh funny thing about the legal amount, right? So legal amount, right? So legal amount, right? So in Kansas, you are not allowed to make in Kansas, you are not allowed to make in Kansas, you are not allowed to make any alcohol, well, sorry, any alcohol, well, sorry, any alcohol, well, sorry, uh distill any alcohol. So you can make uh distill any alcohol. So you can make uh distill any alcohol. So you can make wine at home, you can make beer at home, wine at home, you can make beer at home, wine at home, you can make beer at home, but it is not legal uh to make spirits but it is not legal uh to make spirits but it is not legal uh to make spirits or distill spirits in Kansas. or distill spirits in Kansas. or distill spirits in Kansas. » What? Right. » What? Right. » What? Right. » And a lot of people don't even know » And a lot of people don't even know » And a lot of people don't even know that. Most law enforcement doesn't even that. Most law enforcement doesn't even that. Most law enforcement doesn't even know that. They Yeah, I want a bottle. know that. They Yeah, I want a bottle. know that. They Yeah, I want a bottle. » Right. » Right. » Right. » But to And that was kind of the push » But to And that was kind of the push » But to And that was kind of the push actually to end up doing this cuz actually to end up doing this cuz actually to end up doing this cuz » Right. » Right. » Right. » uh once we had made a batch, it was it » uh once we had made a batch, it was it » uh once we had made a batch, it was it was right? right? right? » I said, "Okay, will turn out, is it any » I said, "Okay, will turn out, is it any » I said, "Okay, will turn out, is it any good? What's it taste like?" Never had good? What's it taste like?" Never had good? What's it taste like?" Never had moonshine. So, [snorts] moonshine. So, [snorts] moonshine. So, [snorts] » » » » who has? Make a batch, and first time we » who has? Make a batch, and first time we » who has? Make a batch, and first time we do it, turns out great. So, there's like do it, turns out great. So, there's like do it, turns out great. So, there's like you're hooked, you know? you're hooked, you know? you're hooked, you know? » Yeah. » Yeah. » Yeah. » Oh, cool. » Oh, cool. » Oh, cool. » What was the What did you make in your » What was the What did you make in your » What was the What did you make in your first batch? first batch? first batch? » so, the first batch, it was corn, » so, the first batch, it was corn, » so, the first batch, it was corn, barley, and sugar. barley, and sugar. barley, and sugar. » Okay. » Okay. » Okay. » Um so, we ferment that out. Uh so, just » Um so, we ferment that out. Uh so, just » Um so, we ferment that out. Uh so, just a traditional moonshine recipe. a traditional moonshine recipe. a traditional moonshine recipe. » Okay. » Okay. » Okay. » And » And » And Um I said it was made a bottle and a Um I said it was made a bottle and a Um I said it was made a bottle and a half. So, whole bunch. half. So, whole bunch. half. So, whole bunch. » » » » And that's all the still would really » And that's all the still would really » And that's all the still would really make, cuz it was it was a small still. make, cuz it was it was a small still. make, cuz it was it was a small still. » Yeah. » Yeah. » Yeah. » And uh so, we made the batch, went » And uh so, we made the batch, went » And uh so, we made the batch, went shared it with a buddy, we both enjoyed shared it with a buddy, we both enjoyed shared it with a buddy, we both enjoyed it. And uh so, I said, "Okay, well, it. And uh so, I said, "Okay, well, it. And uh so, I said, "Okay, well, let's do it again. Let's do it." And the let's do it again. Let's do it." And the let's do it again. Let's do it." And the idea was that it was cheaper than going idea was that it was cheaper than going idea was that it was cheaper than going to a liquor store, and, you know, it to a liquor store, and, you know, it to a liquor store, and, you know, it tasted good. tasted good. tasted good. » Yeah. » Yeah. » Yeah. » So, and funny thing too with all this, » So, and funny thing too with all this, » So, and funny thing too with all this, I'm not even an al- you know, I'm not even an al- you know, I'm not even an al- you know, » alcoholic. » alcoholic. » alcoholic. » » » » Uh I'm not a heavy drinker. You know, » Uh I'm not a heavy drinker. You know, » Uh I'm not a heavy drinker. You know, I'm a social drinker. I'm a social drinker. I'm a social drinker. » Yeah. » Yeah. » Yeah. » So, the only time I would, you know, » So, the only time I would, you know, » So, the only time I would, you know, have a drink is if my brother come to have a drink is if my brother come to have a drink is if my brother come to town or somebody, and we just want to town or somebody, and we just want to town or somebody, and we just want to sit down and hang out for a couple sit down and hang out for a couple sit down and hang out for a couple hours. And not go anywhere. hours. And not go anywhere. hours. And not go anywhere. » Yeah. » Yeah. » Yeah. » Um so, that's about the only time that » Um so, that's about the only time that » Um so, that's about the only time that we'd ever, you know, pop a bottle. we'd ever, you know, pop a bottle. we'd ever, you know, pop a bottle. » Yeah. » Yeah. » Yeah. » Um so, it would be four or five months, » Um so, it would be four or five months, » Um so, it would be four or five months, six months before I have a drink. six months before I have a drink. six months before I have a drink. So, it wasn't like this is something So, it wasn't like this is something So, it wasn't like this is something like, "Oh, yeah, you know, I'd like to like, "Oh, yeah, you know, I'd like to like, "Oh, yeah, you know, I'd like to have my own stuff." It just have my own stuff." It just have my own stuff." It just happened, you know? happened, you know? happened, you know? » Yeah. » Yeah. » Yeah. » Uh as we like to say, Lord works in » Uh as we like to say, Lord works in » Uh as we like to say, Lord works in mysterious ways. mysterious ways. mysterious ways. » Yeah. » Yeah. » Yeah. » We don't know where this is going, but » We don't know where this is going, but » We don't know where this is going, but hopefully it He's got a plan for hopefully it He's got a plan for hopefully it He's got a plan for something. something. something. » Right. » Right. » Right. » Um » Um » Um but yeah, we've actually talked a little but yeah, we've actually talked a little but yeah, we've actually talked a little bit about that of using this as a bit about that of using this as a bit about that of using this as a ministry tool. ministry tool. ministry tool. » Okay. » Okay. » Okay. » not everybody's going to go to church. » not everybody's going to go to church. » not everybody's going to go to church. » Sure. » Sure. » Sure. » That's another fun side story for you » That's another fun side story for you » That's another fun side story for you about » Okay. » Okay. » Okay. » uh » uh » uh » Moonshine at a church? » Moonshine at a church? » Moonshine at a church? » Well, I was actually semi-asked to leave » Well, I was actually semi-asked to leave » Well, I was actually semi-asked to leave a church a church a church » Oh. » Oh. » Oh. » because of this. They actually uh after » because of this. They actually uh after » because of this. They actually uh after we had opened, we had opened, we had opened, » Oh, no. » Oh, no. » Oh, no. » my 10% from the company, » my 10% from the company, » my 10% from the company, and they rejected my check. and they rejected my check. and they rejected my check. » Whoa. » Whoa. » Whoa. » Yeah. And so I asked I said, "Hey, um » Yeah. And so I asked I said, "Hey, um » Yeah. And so I asked I said, "Hey, um is there any reason why this was is there any reason why this was is there any reason why this was rejected?" And they said, "Well, we rejected?" And they said, "Well, we rejected?" And they said, "Well, we thought because of the type of business thought because of the type of business thought because of the type of business it is that it shouldn't be accepted." it is that it shouldn't be accepted." it is that it shouldn't be accepted." Um so I asked the question. I says, "Is Um so I asked the question. I says, "Is Um so I asked the question. I says, "Is there a biblical basis for this?" Cuz I there a biblical basis for this?" Cuz I there a biblical basis for this?" Cuz I did a you know as as a Christian I did a did a you know as as a Christian I did a did a you know as as a Christian I did a bunch of research on this and bunch of research on this and bunch of research on this and um um um want to make sure that you know want to make sure that you know want to make sure that you know I was okay. I asked several different I was okay. I asked several different I was okay. I asked several different pastors their thoughts and pastors their thoughts and pastors their thoughts and everybody's got a different opinion. everybody's got a different opinion. everybody's got a different opinion. » [clears throat] » [clears throat] » [clears throat] » Um » Um » Um biblically you know Jesus drank wine. biblically you know Jesus drank wine. biblically you know Jesus drank wine. This is spirits. So they're like, "Well, This is spirits. So they're like, "Well, This is spirits. So they're like, "Well, that's not the same thing, you that's not the same thing, you that's not the same thing, you know." And you go back and forth on know." And you go back and forth on know." And you go back and forth on this. Everybody's got an opinion. this. Everybody's got an opinion. this. Everybody's got an opinion. [snorts] [snorts] [snorts] » I know. [clears throat] » I know. [clears throat] » I know. [clears throat] » Um » Um » Um We know gluttony is is the big problem We know gluttony is is the big problem We know gluttony is is the big problem with any of it. Um with any of it. Um with any of it. Um And you with the computer business we And you with the computer business we And you with the computer business we said, you know, I I could sell somebody said, you know, I I could sell somebody said, you know, I I could sell somebody a computer and they can do way worse a computer and they can do way worse a computer and they can do way worse with it than a bottle. Um so we're just with it than a bottle. Um so we're just with it than a bottle. Um so we're just trying to do this as responsibly as we trying to do this as responsibly as we trying to do this as responsibly as we can overall. can overall. can overall. » Sure. » Sure. » Sure. » Um » Um » Um » Well, the argument I've heard on the » Well, the argument I've heard on the » Well, the argument I've heard on the anti-drinking side from a anti-drinking side from a anti-drinking side from a [clears throat] biblical nature is [clears throat] biblical nature is [clears throat] biblical nature is they say he was justified to drink they say he was justified to drink they say he was justified to drink wine because water was so hard to come wine because water was so hard to come wine because water was so hard to come by. Like it wasn't clean so everyone by. Like it wasn't clean so everyone by. Like it wasn't clean so everyone drank » Yeah, in that time then » Yeah, in that time then » Yeah, in that time then » spirits because yeah, it was safer. » spirits because yeah, it was safer. » spirits because yeah, it was safer. » It was safer to drink. Yeah. » It was safer to drink. Yeah. » It was safer to drink. Yeah. » Like but they were getting dehydrated, » Like but they were getting dehydrated, » Like but they were getting dehydrated, weren't they? weren't they? weren't they? » » » » But they weren't getting sick. » But they weren't getting sick. » But they weren't getting sick. » No, right. But they weren't getting » No, right. But they weren't getting » No, right. But they weren't getting Well, Well, Well, » Yeah, it was definitely more popular » Yeah, it was definitely more popular » Yeah, it was definitely more popular then because of the sanitary then because of the sanitary then because of the sanitary » this is totally off topic. Sorry, you » this is totally off topic. Sorry, you » this is totally off topic. Sorry, you piqued my interest. Uh you don't have to piqued my interest. Uh you don't have to piqued my interest. Uh you don't have to say the name of the church, but what say the name of the church, but what say the name of the church, but what stream of a church was it? Was it like a stream of a church was it? Was it like a stream of a church was it? Was it like a denomination? denomination? denomination? » Uh » Uh » Uh so it was nothing against them. Uh it's so it was nothing against them. Uh it's so it was nothing against them. Uh it's just that every church has something just that every church has something just that every church has something different. But it was a Baptist church. different. But it was a Baptist church. different. But it was a Baptist church. » Okay. » Okay. » Okay. » Um » Um » Um And it was a great church. Really it And it was a great church. Really it And it was a great church. Really it was. I mean I believe it's more the was. I mean I believe it's more the was. I mean I believe it's more the opinions of of certain people um opinions of of certain people um opinions of of certain people um than naturally the church itself. than naturally the church itself. than naturally the church itself. Um, but we just decided Um, but we just decided Um, but we just decided at that point at that point at that point Cuz I had asked Ashley says, is there a Cuz I had asked Ashley says, is there a Cuz I had asked Ashley says, is there a biblical basis? And I couldn't get an biblical basis? And I couldn't get an biblical basis? And I couldn't get an answer out of that person about it. And answer out of that person about it. And answer out of that person about it. And I kind of felt like it was more their I kind of felt like it was more their I kind of felt like it was more their feelings » Yeah. » Yeah. » Yeah. » than um, » than um, » than um, than the actual church. than the actual church. than the actual church. » Yeah. » Yeah. » Yeah. » But deciding is » But deciding is » But deciding is if if if if if if they don't want us there, I'm not going they don't want us there, I'm not going they don't want us there, I'm not going to fight it. We're just going to find to fight it. We're just going to find to fight it. We're just going to find somewhere where more welcome. Um, so we somewhere where more welcome. Um, so we somewhere where more welcome. Um, so we we switched and went somewhere else. we switched and went somewhere else. we switched and went somewhere else. » Well, it's funny I had BJ on with the » Well, it's funny I had BJ on with the » Well, it's funny I had BJ on with the brewery and his grandpa was a Baptist brewery and his grandpa was a Baptist brewery and his grandpa was a Baptist preacher. preacher. preacher. » Okay. » Okay. » Okay. » And so his whole fam- like when he » And so his whole fam- like when he » And so his whole fam- like when he started the brewery, it was you know, started the brewery, it was you know, started the brewery, it was you know, they got through it. It was all good, they got through it. It was all good, they got through it. It was all good, but it was kind of hard at the but it was kind of hard at the but it was kind of hard at the beginning. beginning. beginning. » Yeah. And yeah, so then eventually you » Yeah. And yeah, so then eventually you » Yeah. And yeah, so then eventually you were talking about doing some different were talking about doing some different were talking about doing some different ministry stuff, you know. We we've ministry stuff, you know. We we've ministry stuff, you know. We we've actually had conversations with people actually had conversations with people actually had conversations with people that come in that will never step foot that come in that will never step foot that come in that will never step foot in the church. in the church. in the church. Um, Um, Um, » Sure. » Sure. » Sure. » and so it's a great way just as another » and so it's a great way just as another » and so it's a great way just as another Christian to and there just needs to be Christian to and there just needs to be Christian to and there just needs to be more Christians owning businesses like more Christians owning businesses like more Christians owning businesses like this, you know. this, you know. this, you know. » Just more, I mean at the end of the day » Just more, I mean at the end of the day » Just more, I mean at the end of the day even just more opportunities for people even just more opportunities for people even just more opportunities for people to have to have to have » Just to witness. » Just to witness. » Just to witness. » Yeah, and they » Yeah, and they » Yeah, and they an environment, wow. an environment, wow. an environment, wow. Having a circle. Having a circle. Having a circle. » Yeah, which we've » Yeah, which we've » Yeah, which we've » Church essentially. » Church essentially. » Church essentially. » been talking about and they haven't » been talking about and they haven't » been talking about and they haven't figured out how we're going to do it, figured out how we're going to do it, figured out how we're going to do it, but having sort of like a morning Bible but having sort of like a morning Bible but having sort of like a morning Bible study. study. study. » Church and rum. » Church and rum. » Church and rum. » Yeah. » Yeah. » Yeah. I keep I keep calling it Bible Bourbon I keep I keep calling it Bible Bourbon I keep I keep calling it Bible Bourbon and Brethren, but you know, and Brethren, but you know, and Brethren, but you know, » Community was the word I was looking for » Community was the word I was looking for » Community was the word I was looking for regardless of like I think people are regardless of like I think people are regardless of like I think people are looking for places for community and looking for places for community and looking for places for community and church isn't always the best play you church isn't always the best play you church isn't always the best play you know, it doesn't always fit everybody's know, it doesn't always fit everybody's know, it doesn't always fit everybody's cup of tea for that type of community. cup of tea for that type of community. cup of tea for that type of community. So that's cool. Yeah, it's good way So that's cool. Yeah, it's good way So that's cool. Yeah, it's good way to think outside of the box. to think outside of the box. to think outside of the box. » So, Jesus is for everyone. » So, Jesus is for everyone. » So, Jesus is for everyone. » Yeah, there you go. » Yeah, there you go. » Yeah, there you go. So go into So go into So go into um, um, um, the moonshine. It's good. Now, the moonshine. It's good. Now, the moonshine. It's good. Now, » So, then » So, then » So, then » Why the heck » Why the heck » Why the heck » Nathan, my my friend, I said, hey, you » Nathan, my my friend, I said, hey, you » Nathan, my my friend, I said, hey, you got to try this. And he's like, well, I got to try this. And he's like, well, I got to try this. And he's like, well, I want try to make it." So, then we we want try to make it." So, then we we want try to make it." So, then we we both started making a little bit. both started making a little bit. both started making a little bit. Uh and then understanding that on a Uh and then understanding that on a Uh and then understanding that on a legal side, it's not legal to make it in legal side, it's not legal to make it in legal side, it's not legal to make it in Kansas. We don't want to, you know, get Kansas. We don't want to, you know, get Kansas. We don't want to, you know, get ourselves in trouble, cause an issue. ourselves in trouble, cause an issue. ourselves in trouble, cause an issue. So, the idea then started going, So, the idea then started going, So, the idea then started going, "Well, "Well, "Well, maybe we should do it legally. What does maybe we should do it legally. What does maybe we should do it legally. What does it take to do that?" You know, just it take to do that?" You know, just it take to do that?" You know, just about a 3-year process of going, "Okay, about a 3-year process of going, "Okay, about a 3-year process of going, "Okay, this is what you have to do. This is this is what you have to do. This is this is what you have to do. This is what you got to do." And just what you got to do." And just what you got to do." And just » Had you already bought the property at » Had you already bought the property at » Had you already bought the property at that time? that time? that time? » No. » No. » No. » Okay. » Okay. » Okay. » So, » So, » So, funny story on that. You know, we're funny story on that. You know, we're funny story on that. You know, we're going through all this research and going through all this research and going through all this research and stuff trying to figure out, one, do I stuff trying to figure out, one, do I stuff trying to figure out, one, do I want to go in business with my best want to go in business with my best want to go in business with my best friend? friend? friend? Uh do we want to even do this kind of Uh do we want to even do this kind of Uh do we want to even do this kind of business? Is this a business we should business? Is this a business we should business? Is this a business we should do? do? do? Uh and the idea for the business was Uh and the idea for the business was Uh and the idea for the business was this is my 20-year retirement plan, you this is my 20-year retirement plan, you this is my 20-year retirement plan, you know. I'm I'm doing the IT. It's always know. I'm I'm doing the IT. It's always know. I'm I'm doing the IT. It's always shifting and moving around. Not sure I shifting and moving around. Not sure I shifting and moving around. Not sure I always want to do that cuz I'm a I'm a always want to do that cuz I'm a I'm a always want to do that cuz I'm a I'm a single employee. If I'm not there, the single employee. If I'm not there, the single employee. If I'm not there, the business don't run. business don't run. business don't run. » Right. » Right. » Right. » Uh so, trying to build something that » Uh so, trying to build something that » Uh so, trying to build something that can stand on itself and retire on. Yeah. can stand on itself and retire on. Yeah. can stand on itself and retire on. Yeah. So, that's kind of the idea with that. So, that's kind of the idea with that. So, that's kind of the idea with that. That's the initial thought. So, we were That's the initial thought. So, we were That's the initial thought. So, we were kind of having a backup plan. That's kind of having a backup plan. That's kind of having a backup plan. That's This is the backup plan for the IT This is the backup plan for the IT This is the backup plan for the IT stuff. stuff. stuff. Um Um Um But yeah, so, I remember sitting on our But yeah, so, I remember sitting on our But yeah, so, I remember sitting on our back porch and been talking to my wife back porch and been talking to my wife back porch and been talking to my wife about it and whether we should do it or about it and whether we should do it or about it and whether we should do it or not. She's had some hesitancy about it. not. She's had some hesitancy about it. not. She's had some hesitancy about it. Just it's alcohol, you know. We're not Just it's alcohol, you know. We're not Just it's alcohol, you know. We're not big drinkers anyway, like I said. But, big drinkers anyway, like I said. But, big drinkers anyway, like I said. But, it was fun hobby, you know, there's it was fun hobby, you know, there's it was fun hobby, you know, there's could be some money in doing it. Uh could be some money in doing it. Uh could be some money in doing it. Uh haven't seen it yet, but haven't seen it yet, but haven't seen it yet, but » » » » Yeah. Yeah. » Yeah. Yeah. » Yeah. Yeah. » You know, we're in year three, so this » You know, we're in year three, so this » You know, we're in year three, so this is that make it or break it season. is that make it or break it season. is that make it or break it season. But, I remember sitting on the back But, I remember sitting on the back But, I remember sitting on the back porch and we were talking about ordering porch and we were talking about ordering porch and we were talking about ordering the still. the still. the still. Uh and the still is a 6-month build Uh and the still is a 6-month build Uh and the still is a 6-month build time. time. time. » Wow. » Wow. » Wow. » So, we were trying to figure out lining » So, we were trying to figure out lining » So, we were trying to figure out lining everything up. everything up. everything up. » you put down the deposit or buy it and 6 » you put down the deposit or buy it and 6 » you put down the deposit or buy it and 6 months later you get it. months later you get it. months later you get it. » Yeah. Cuz and they didn't start building » Yeah. Cuz and they didn't start building » Yeah. Cuz and they didn't start building it until 5 months later. They had that it until 5 months later. They had that it until 5 months later. They had that much work that they were working on. Um much work that they were working on. Um much work that they were working on. Um but we we worked with them and did a but we we worked with them and did a but we we worked with them and did a custom design still, got the price and custom design still, got the price and custom design still, got the price and everything. And really wanted to do it. everything. And really wanted to do it. everything. And really wanted to do it. We're like, "Ah, you know, I don't know. We're like, "Ah, you know, I don't know. We're like, "Ah, you know, I don't know. It's a lot of money to just put out It's a lot of money to just put out It's a lot of money to just put out there." there." there." » Yeah. » Yeah. » Yeah. » Um which the airplane, right? So we'd » Um which the airplane, right? So we'd » Um which the airplane, right? So we'd sold the airplane several years ago. sold the airplane several years ago. sold the airplane several years ago. » Wow. » Wow. » Wow. » Never did anything with the money. » Never did anything with the money. » Never did anything with the money. Now I have a still. Now I have a still. Now I have a still. » There you go. There you go. » There you go. There you go. » There you go. There you go. » So we were sitting on the back porch and » So we were sitting on the back porch and » So we were sitting on the back porch and at that time we didn't have a building, at that time we didn't have a building, at that time we didn't have a building, we didn't have we didn't have we didn't have an idea of a location where we were an idea of a location where we were an idea of a location where we were going to be. We just knew that if we going to be. We just knew that if we going to be. We just knew that if we were going to do it, we needed a still. were going to do it, we needed a still. were going to do it, we needed a still. So we bought the still before we had So we bought the still before we had So we bought the still before we had licensing, before we had licensing, before we had licensing, before we had a place to put it. And the way the laws a place to put it. And the way the laws a place to put it. And the way the laws were, you know, you can't do home were, you know, you can't do home were, you know, you can't do home distilling. You really can't. distilling. You really can't. distilling. You really can't. Um so if you were going to do it on a Um so if you were going to do it on a Um so if you were going to do it on a residential property, it has to be residential property, it has to be residential property, it has to be rezoned for commercial and all that rezoned for commercial and all that rezoned for commercial and all that stuff. stuff. stuff. » Yeah. » Yeah. » Yeah. » And initially with the name of our » And initially with the name of our » And initially with the name of our business, uh Speed Trap Distillery, business, uh Speed Trap Distillery, business, uh Speed Trap Distillery, we were going to do it out at Leon. My we were going to do it out at Leon. My we were going to do it out at Leon. My partner's got land out there, so we want partner's got land out there, so we want partner's got land out there, so we want to do a farm-style distillery. So we to do a farm-style distillery. So we to do a farm-style distillery. So we were getting quotes on buildings, doing were getting quotes on buildings, doing were getting quotes on buildings, doing that kind of stuff. That man, that's a that kind of stuff. That man, that's a that kind of stuff. That man, that's a lot of money to put up front and hope it lot of money to put up front and hope it lot of money to put up front and hope it works out. works out. works out. » Mhm. » Mhm. » Mhm. » You know, so you could just an empty » You know, so you could just an empty » You know, so you could just an empty building actually cost us more building actually cost us more building actually cost us more if we were going to do that. So not if we were going to do that. So not if we were going to do that. So not electric, not HVAC, plumbing, all just electric, not HVAC, plumbing, all just electric, not HVAC, plumbing, all just the shell cost more than the building the shell cost more than the building the shell cost more than the building we're in now. we're in now. we're in now. » Wow. And » Wow. And » Wow. And um I said I think it was June or July um I said I think it was June or July um I said I think it was June or July that we had bought the still. that we had bought the still. that we had bought the still. In August, we acquired the building. In August, we acquired the building. In August, we acquired the building. And then that was June or sorry, August And then that was June or sorry, August And then that was June or sorry, August 2023. 2023. 2023. » Okay. » Okay. » Okay. » So then we got all of our permits in » So then we got all of our permits in » So then we got all of our permits in place by October. place by October. place by October. Um we started fermenting stuff in Um we started fermenting stuff in Um we started fermenting stuff in December. December. December. We the in We the in We the in end of December, they said, "Hey, your end of December, they said, "Hey, your end of December, they said, "Hey, your still is ready to pick up. still is ready to pick up. still is ready to pick up. It'll be $2,000 to ship it." It'll be $2,000 to ship it." It'll be $2,000 to ship it." » I'm like, » I'm like, » I'm like, "That "That "That » sounds like a road trip. So, we got in » sounds like a road trip. So, we got in » sounds like a road trip. So, we got in the car, the car, the car, got a trailer, and went down there. got a trailer, and went down there. got a trailer, and went down there. And it in Georgia. So, we drove all the And it in Georgia. So, we drove all the And it in Georgia. So, we drove all the way down to Georgia. way down to Georgia. way down to Georgia. » Jeez. » Jeez. » Jeez. » Picked it up. Uh, we drove all the way » Picked it up. Uh, we drove all the way » Picked it up. Uh, we drove all the way down to like an hour from where it was down to like an hour from where it was down to like an hour from where it was at. Um, one stop. Just all the way down. at. Um, one stop. Just all the way down. at. Um, one stop. Just all the way down. Stayed in the hotel 4:00 in the morning. Stayed in the hotel 4:00 in the morning. Stayed in the hotel 4:00 in the morning. » Going to be » Going to be » Going to be » I think like 13 hours or something. » I think like 13 hours or something. » I think like 13 hours or something. » Um, it was a long way down. » Um, it was a long way down. » Um, it was a long way down. » Yeah. » Yeah. » Yeah. » So, we got there 4:00 in the morning. » So, we got there 4:00 in the morning. » So, we got there 4:00 in the morning. Um Um Um Stayed in the hotel for like 2 hours. Stayed in the hotel for like 2 hours. Stayed in the hotel for like 2 hours. Uh, called them and said, "Hey, we're Uh, called them and said, "Hey, we're Uh, called them and said, "Hey, we're here." They said, "Okay." So, we we met here." They said, "Okay." So, we we met here." They said, "Okay." So, we we met them. And then we drove and stayed them. And then we drove and stayed them. And then we drove and stayed the pyramid in Memphis. They got the Bass pyramid in Memphis. They got the Bass pyramid in Memphis. They got the Bass Pro. Pro. Pro. » Okay. Yeah. » Okay. Yeah. » Okay. Yeah. » We stayed there. » We stayed there. » We stayed there. Bought a spare tire. Drove all the way Bought a spare tire. Drove all the way Bought a spare tire. Drove all the way back cuz our uh, we had to put a tire on back cuz our uh, we had to put a tire on back cuz our uh, we had to put a tire on the trailer on the way back. the trailer on the way back. the trailer on the way back. So, we bought two. Uh, so all of that So, we bought two. Uh, so all of that So, we bought two. Uh, so all of that only cost us $1,500. So, we saved $500. only cost us $1,500. So, we saved $500. only cost us $1,500. So, we saved $500. Got a really cool trip out of it. And Got a really cool trip out of it. And Got a really cool trip out of it. And made sure that it showed up undamaged made sure that it showed up undamaged made sure that it showed up undamaged from shipping. from shipping. from shipping. » Sure. » Sure. » Sure. » You know, cuz we're like, man, I'd hate » You know, cuz we're like, man, I'd hate » You know, cuz we're like, man, I'd hate to buy this thing and it not make it to buy this thing and it not make it to buy this thing and it not make it here. You know, cuz that's the pinnacle here. You know, cuz that's the pinnacle here. You know, cuz that's the pinnacle of it. So, we actually started of it. So, we actually started of it. So, we actually started fermenting stuff before we had the fermenting stuff before we had the fermenting stuff before we had the still. still. still. » Wow. » Wow. » Wow. » Uh, so then we got the still in place, » Uh, so then we got the still in place, » Uh, so then we got the still in place, get all fixed up, and then we did our get all fixed up, and then we did our get all fixed up, and then we did our first distillation at the end of '23. first distillation at the end of '23. first distillation at the end of '23. » Okay. » Okay. » Okay. » Um » Um » Um So, it was pretty cool. And then we So, it was pretty cool. And then we So, it was pretty cool. And then we started learning a whole lot more about started learning a whole lot more about started learning a whole lot more about large-scale distillation, which is very large-scale distillation, which is very large-scale distillation, which is very different than the 5-gallon buckets. different than the 5-gallon buckets. different than the 5-gallon buckets. » Yeah, no kidding. How was the first » Yeah, no kidding. How was the first » Yeah, no kidding. How was the first batch? batch? batch? » Uh, so it didn't produce as much as you » Uh, so it didn't produce as much as you » Uh, so it didn't produce as much as you know, we thought we would have. Um, and know, we thought we would have. Um, and know, we thought we would have. Um, and we actually have those batches. Um we actually have those batches. Um we actually have those batches. Um We made 100 bottles. We made 100 bottles. We made 100 bottles. » Okay. » Okay. » Okay. » On a 200-gallon still. So, we Yeah, our » On a 200-gallon still. So, we Yeah, our » On a 200-gallon still. So, we Yeah, our first one was like a 5-gallon. We now first one was like a 5-gallon. We now first one was like a 5-gallon. We now have a 200-gallon custom still. have a 200-gallon custom still. have a 200-gallon custom still. And we made 100 bottles total. Which And we made 100 bottles total. Which And we made 100 bottles total. Which does like, hey, that's a lot you know, does like, hey, that's a lot you know, does like, hey, that's a lot you know, in comparison. in comparison. in comparison. » Um, but learned. » Um, but learned. » Um, but learned. We looked at some different yeasts and We looked at some different yeasts and We looked at some different yeasts and stuff. And the one that we had stuff. And the one that we had stuff. And the one that we had picked is a distiller's yeast. picked is a distiller's yeast. picked is a distiller's yeast. We talked to some people and found that We talked to some people and found that We talked to some people and found that they use it. Well, it requires a higher they use it. Well, it requires a higher they use it. Well, it requires a higher temperature rating than what we had. temperature rating than what we had. temperature rating than what we had. This is the winter, right? The building This is the winter, right? The building This is the winter, right? The building is barely heated. You know, we're like is barely heated. You know, we're like is barely heated. You know, we're like keeping it 70°. keeping it 70°. keeping it 70°. And the yeast wanted to be above 90. And the yeast wanted to be above 90. And the yeast wanted to be above 90. So, it worked, but it fermented off. It So, it worked, but it fermented off. It So, it worked, but it fermented off. It took a took a took a whole month for it to finish. whole month for it to finish. whole month for it to finish. So, the heat just speeds up the process. So, the heat just speeds up the process. So, the heat just speeds up the process. Depending on how hot it gets, the hot if Depending on how hot it gets, the hot if Depending on how hot it gets, the hot if it's too hot for that yeast strain, it it's too hot for that yeast strain, it it's too hot for that yeast strain, it can actually cause some off flavors and can actually cause some off flavors and can actually cause some off flavors and stuff. stuff. stuff. But if it works slower, you can actually But if it works slower, you can actually But if it works slower, you can actually get more bold flavors in it, which is get more bold flavors in it, which is get more bold flavors in it, which is something we learned on that first something we learned on that first something we learned on that first batch. batch. batch. So, anytime we ferment in the winter, it So, anytime we ferment in the winter, it So, anytime we ferment in the winter, it actually is a smoother and there's a actually is a smoother and there's a actually is a smoother and there's a different flavors in it. different flavors in it. different flavors in it. Anyway, Anyway, Anyway, we we ended up calling the company and we we ended up calling the company and we we ended up calling the company and said, "Hey, is there any way to speed said, "Hey, is there any way to speed said, "Hey, is there any way to speed this up or whatever?" And they said, this up or whatever?" And they said, this up or whatever?" And they said, "Well, you're not using enough. It's the "Well, you're not using enough. It's the "Well, you're not using enough. It's the wrong temperature range." I said, "Oh, wrong temperature range." I said, "Oh, wrong temperature range." I said, "Oh, okay." okay." okay." So, we got rid of that yeast and we So, we got rid of that yeast and we So, we got rid of that yeast and we found one that we liked. It works a found one that we liked. It works a found one that we liked. It works a whole lot better for this region. And whole lot better for this region. And whole lot better for this region. And actually it's pretty good. actually it's pretty good. actually it's pretty good. So, we still have some of those bottles. So, we still have some of those bottles. So, we still have some of those bottles. The very first batch we hand dipped The very first batch we hand dipped The very first batch we hand dipped them, sealed them, put a special label them, sealed them, put a special label them, sealed them, put a special label on it, and made it our collector edition on it, and made it our collector edition on it, and made it our collector edition bottle. And the joke was we'd tell bottle. And the joke was we'd tell bottle. And the joke was we'd tell people and then when they people and then when they people and then when they when they buy it, hey, we still got when they buy it, hey, we still got when they buy it, hey, we still got more. You can buy another one. more. You can buy another one. more. You can buy another one. Uh Uh Uh so, I think we got like 30 bottles left so, I think we got like 30 bottles left so, I think we got like 30 bottles left or something. But the joke was or something. But the joke was or something. But the joke was you buy this bottle and in 20 years you buy this bottle and in 20 years you buy this bottle and in 20 years it'll be worth something. Because we're it'll be worth something. Because we're it'll be worth something. Because we're here cuz we're not. here cuz we're not. here cuz we're not. » » You know, and that's how it is with this » You know, and that's how it is with this stuff. Cuz they're you know, there's stuff. Cuz they're you know, there's stuff. Cuz they're you know, there's little rare things and the stories that little rare things and the stories that little rare things and the stories that go behind them. go behind them. go behind them. So, So, So, yeah, it's marketing. Yeah. So, break yeah, it's marketing. Yeah. So, break yeah, it's marketing. Yeah. So, break down what on the distillery side I'm down what on the distillery side I'm down what on the distillery side I'm curious. You put in curious. You put in curious. You put in like the fermenting process makes sense like the fermenting process makes sense like the fermenting process makes sense to me I guess. You do that in like a to me I guess. You do that in like a to me I guess. You do that in like a separate system like in totes and separate system like in totes and separate system like in totes and barrels and barrels and barrels and » we have » we have » we have the about 300 gallon vessels that will the about 300 gallon vessels that will the about 300 gallon vessels that will uh uh uh ferment in and we do 200 gallon to match ferment in and we do 200 gallon to match ferment in and we do 200 gallon to match the size of the still. the size of the still. the size of the still. » So, you're just like are you pouring » So, you're just like are you pouring » So, you're just like are you pouring stuff into those like stuff into those like stuff into those like » It depends on the batch that we do we » It depends on the batch that we do we » It depends on the batch that we do we primarily do rum. Um primarily do rum. Um primarily do rum. Um » Say that again. » Say that again. » Say that again. » We we primarily do rum. » We we primarily do rum. » We we primarily do rum. » Rum. » Rum. » Rum. » And then we do a moonshine and then we » And then we do a moonshine and then we » And then we do a moonshine and then we have our bourbon. have our bourbon. have our bourbon. » Okay. » Okay. » Okay. » And so each one of those requires » And so each one of those requires » And so each one of those requires different ingredients and different ingredients and different ingredients and different processes. processes. processes. So, with our rum we kind of do it also I So, with our rum we kind of do it also I So, with our rum we kind of do it also I think different than the standard think different than the standard think different than the standard traditional way that people do it and traditional way that people do it and traditional way that people do it and that's the great thing with that's the great thing with that's the great thing with any of these everybody does it and I any of these everybody does it and I any of these everybody does it and I think that's the fun of the craft. think that's the fun of the craft. think that's the fun of the craft. » Yeah. » Yeah. » Yeah. » Is uh » Is uh » Is uh you know, it's all unique. you know, it's all unique. you know, it's all unique. » Yeah. » Yeah. » Yeah. » So, with our rum » So, with our rum » So, with our rum uh a lot of people will cook things up uh a lot of people will cook things up uh a lot of people will cook things up to a certain temperature or whatever to a certain temperature or whatever to a certain temperature or whatever especially grains cuz they have to especially grains cuz they have to especially grains cuz they have to convert the starches to sugars. convert the starches to sugars. convert the starches to sugars. » Okay. » Okay. » Okay. » So, uh cuz if you just put corn in a » So, uh cuz if you just put corn in a » So, uh cuz if you just put corn in a bucket of water it's not going to do bucket of water it's not going to do bucket of water it's not going to do anything. anything. anything. Um Um Um and the yeast converts the sugars to and the yeast converts the sugars to and the yeast converts the sugars to the alcohol and CO2. So, we we joke you the alcohol and CO2. So, we we joke you the alcohol and CO2. So, we we joke you know, you've seen uh know, you've seen uh know, you've seen uh uh uh uh Finding Nemo? Finding Nemo? Finding Nemo? » Uh-huh. Oh, yeah. » Uh-huh. Oh, yeah. » Uh-huh. Oh, yeah. » And the fish are like bubbles my » And the fish are like bubbles my » And the fish are like bubbles my bubbles. bubbles. bubbles. » » » » Every the every time that the » Every the every time that the » Every the every time that the fermentation is bubbling we're going my fermentation is bubbling we're going my fermentation is bubbling we're going my bubbles. bubbles. bubbles. » » » » That's what it's like to be a distiller. » That's what it's like to be a distiller. » That's what it's like to be a distiller. You're so excited that it's bubbling. You're so excited that it's bubbling. You're so excited that it's bubbling. » It's working. » It's working. » It's working. » It's working. Uh but so our rum » It's working. Uh but so our rum » It's working. Uh but so our rum is kind of unique because we don't heat is kind of unique because we don't heat is kind of unique because we don't heat it up. We do a cold fermentation. So, it up. We do a cold fermentation. So, it up. We do a cold fermentation. So, we uh put our water in it. We have we uh put our water in it. We have we uh put our water in it. We have there's there's there's Rum is anything from the sugarcane Rum is anything from the sugarcane Rum is anything from the sugarcane plant. So, it's your juice, uh cane plant. So, it's your juice, uh cane plant. So, it's your juice, uh cane sugar or molasses. So, we contacted a sugar or molasses. So, we contacted a sugar or molasses. So, we contacted a company out on the East Coast and they company out on the East Coast and they company out on the East Coast and they ship us an order. So, we say, "Hey, we ship us an order. So, we say, "Hey, we ship us an order. So, we say, "Hey, we want a batch." They make it fresh for want a batch." They make it fresh for want a batch." They make it fresh for us, so we get the best ingredients. So, us, so we get the best ingredients. So, us, so we get the best ingredients. So, we do a combination of molasses and we do a combination of molasses and we do a combination of molasses and organic cane sugar. organic cane sugar. organic cane sugar. » Mhm. » Mhm. » Mhm. » Um and then the water is also one of the » Um and then the water is also one of the » Um and then the water is also one of the most important ingredients. most important ingredients. most important ingredients. Um Um Um so our water that we use actually comes so our water that we use actually comes so our water that we use actually comes from our property. Uh from our property. Uh from our property. Uh we pull it out of the well day of every we pull it out of the well day of every we pull it out of the well day of every time we do a batch. So, we don't store time we do a batch. So, we don't store time we do a batch. So, we don't store any water on site. Uh so, if you have any water on site. Uh so, if you have any water on site. Uh so, if you have like water and you get it on a glass and like water and you get it on a glass and like water and you get it on a glass and you set on the counter for a couple you set on the counter for a couple you set on the counter for a couple weeks, or not a couple weeks, couple weeks, or not a couple weeks, couple weeks, or not a couple weeks, couple days, nobody's going to leave one there days, nobody's going to leave one there days, nobody's going to leave one there for that long. for that long. for that long. » » » » Your wife's going to dump it before » Your wife's going to dump it before » Your wife's going to dump it before then. then. then. » I might have been guilty of that. » I might have been guilty of that. » I might have been guilty of that. » Right? Uh every day. » Right? Uh every day. » Right? Uh every day. Uh but if you leave it out for a while Uh but if you leave it out for a while Uh but if you leave it out for a while and then you drink it, the water doesn't and then you drink it, the water doesn't and then you drink it, the water doesn't taste the same. taste the same. taste the same. » Interesting. » Interesting. » Interesting. » But if you fresh » But if you fresh » But if you fresh » that to like temperature. » that to like temperature. » that to like temperature. » Yeah, right? So, uh when we pull the » Yeah, right? So, uh when we pull the » Yeah, right? So, uh when we pull the water out of the well, we immediately go water out of the well, we immediately go water out of the well, we immediately go and dump that in ferment. But uh so, and dump that in ferment. But uh so, and dump that in ferment. But uh so, the rum we get our well water, our the rum we get our well water, our the rum we get our well water, our cane sugar, and the rum mix it all cane sugar, and the rum mix it all cane sugar, and the rum mix it all together with our yeast, and then we together with our yeast, and then we together with our yeast, and then we stir that in. So, the only stir that in. So, the only stir that in. So, the only um thing we do is we agitate it, make um thing we do is we agitate it, make um thing we do is we agitate it, make sure it's all stirred well. sure it's all stirred well. sure it's all stirred well. » Yeah. » Yeah. » Yeah. » Um but we don't do any heat or » Um but we don't do any heat or » Um but we don't do any heat or anything. anything. anything. » Interesting. » Interesting. » Interesting. » So, we do we call it a cold » So, we do we call it a cold » So, we do we call it a cold fermentation. fermentation. fermentation. » So, does the water do do you have to » So, does the water do do you have to » So, does the water do do you have to filter that? Is there really no filter that? Is there really no filter that? Is there really no » Yeah, so we do filter it as as we bring » Yeah, so we do filter it as as we bring » Yeah, so we do filter it as as we bring it in. it in. it in. » Yeah. » Yeah. » Yeah. » Um » Um » Um I don't remember what the micron rating I don't remember what the micron rating I don't remember what the micron rating of the filter is that we have, but of the filter is that we have, but of the filter is that we have, but uh we do filter it uh we do filter it uh we do filter it » Yeah. » Yeah. » Yeah. » as it comes out. » as it comes out. » as it comes out. » Interesting. » Interesting. » Interesting. » Uh although it's not quite necessary » Uh although it's not quite necessary » Uh although it's not quite necessary because you're distilling it anyway. because you're distilling it anyway. because you're distilling it anyway. » Right, that's what I was going to say. I » Right, that's what I was going to say. I » Right, that's what I was going to say. I would assume it probably would assume it probably would assume it probably » We had a lady come in. She says, "Well, » We had a lady come in. She says, "Well, » We had a lady come in. She says, "Well, aren't you concerned about the aren't you concerned about the aren't you concerned about the I don't know what bacteria it was. There I don't know what bacteria it was. There I don't know what bacteria it was. There isn't a lot of wells or whatever." Yeah. isn't a lot of wells or whatever." Yeah. isn't a lot of wells or whatever." Yeah. And I said, "No, we're not." She said, And I said, "No, we're not." She said, And I said, "No, we're not." She said, "Well, why not?" And I says, "Well, for "Well, why not?" And I says, "Well, for "Well, why not?" And I says, "Well, for one, after we're done fermenting it, it one, after we're done fermenting it, it one, after we're done fermenting it, it goes into the still, which we cook at goes into the still, which we cook at goes into the still, which we cook at 200°. 200°. 200°. » Right. » Right. » Right. » So, if it makes it past that, » So, if it makes it past that, » So, if it makes it past that, then it's turned into high-proof then it's turned into high-proof then it's turned into high-proof alcohol. alcohol. alcohol. And if it makes past that, it deserves And if it makes past that, it deserves And if it makes past that, it deserves to kill you. to kill you. to kill you. » » All humankind is done at that moment. » All humankind is done at that moment. » Right. I mean, like if you can If it can » Right. I mean, like if you can If it can » Right. I mean, like if you can If it can survive being cooked for hours at 200°, survive being cooked for hours at 200°, survive being cooked for hours at 200°, and you know, when it first comes out of and you know, when it first comes out of and you know, when it first comes out of the still, we're pushing 180 on on first the still, we're pushing 180 on on first the still, we're pushing 180 on on first round. round. round. Uh so, that's pretty high proof. Uh so, that's pretty high proof. Uh so, that's pretty high proof. » Yeah. » Yeah. » Yeah. » Um so, » Um so, » Um so, » Jeez. » Jeez. » Jeez. » if your bacteria is going to survive » if your bacteria is going to survive » if your bacteria is going to survive that, we're all toasted. that, we're all toasted. that, we're all toasted. » So, of that 300 gallons, » So, of that 300 gallons, » So, of that 300 gallons, » Mhm. » Mhm. » Mhm. » how much of that actually comes out at » how much of that actually comes out at » how much of that actually comes out at the end? the end? the end? » So, we're about a 10 to 15% is what you » So, we're about a 10 to 15% is what you » So, we're about a 10 to 15% is what you get. get. get. » Really? » Really? » Really? » Yeah. So, we we did a We do distillers » Yeah. So, we we did a We do distillers » Yeah. So, we we did a We do distillers experiences, where people come in and experiences, where people come in and experiences, where people come in and see the whole process through see the whole process through see the whole process through fermentation to stilling. And we had a fermentation to stilling. And we had a fermentation to stilling. And we had a guy who said, "Man, guy who said, "Man, guy who said, "Man, I really thought it would make more than I really thought it would make more than I really thought it would make more than that." Cuz it's you have like you like that." Cuz it's you have like you like that." Cuz it's you have like you like » Yeah. » Yeah. » Yeah. » all this, you're like 200 gallons. You » all this, you're like 200 gallons. You » all this, you're like 200 gallons. You say, "That's a lot." And then you get 20 say, "That's a lot." And then you get 20 say, "That's a lot." And then you get 20 gallons out of it. gallons out of it. gallons out of it. » Right. » Right. » Right. » You know. And normally, that's at like » You know. And normally, that's at like » You know. And normally, that's at like proof gallons. Um so, that's what your proof gallons. Um so, that's what your proof gallons. Um so, that's what your product would be if it was 100 proof. product would be if it was 100 proof. product would be if it was 100 proof. » Right. » Right. » Right. » Uh so, the number's a little different. » Uh so, the number's a little different. » Uh so, the number's a little different. » Yeah. » Yeah. » Yeah. » Um Recently, we've been getting better » Um Recently, we've been getting better » Um Recently, we've been getting better at our job, as we say. Uh so, I think at our job, as we say. Uh so, I think at our job, as we say. Uh so, I think our last batch we finished out was like our last batch we finished out was like our last batch we finished out was like 35 gallons. Uh 35 gallons. Uh 35 gallons. Uh and it was 160 proof. and it was 160 proof. and it was 160 proof. » Nice. » Nice. » Nice. » So, we did really good on that one. » So, we did really good on that one. » So, we did really good on that one. » Yeah, that's awesome. So, » Yeah, that's awesome. So, » Yeah, that's awesome. So, then how do you dilute that down into a then how do you dilute that down into a then how do you dilute that down into a bottled » Yeah. So, each product, so like for our » Yeah. So, each product, so like for our » Yeah. So, each product, so like for our rums, rums, rums, » These are like » These are like » These are like » um » um » um » I'm curious what proof these are. » I'm curious what proof these are. » I'm curious what proof these are. » Yeah, so those are at a 40 proof, or » Yeah, so those are at a 40 proof, or » Yeah, so those are at a 40 proof, or 20%. 20%. 20%. » Yeah. » Yeah. » Yeah. » Um so, we'll take that would have been » Um so, we'll take that would have been » Um so, we'll take that would have been started at 160, and then so, finished started at 160, and then so, finished started at 160, and then so, finished collection's generally around 130, or collection's generally around 130, or collection's generally around 130, or 60%. And then we'll take that product, 60%. And then we'll take that product, 60%. And then we'll take that product, um for our rum, we set aside, rest it, um for our rum, we set aside, rest it, um for our rum, we set aside, rest it, make sure it turned out how we want make sure it turned out how we want make sure it turned out how we want before we do anything with it. And uh before we do anything with it. And uh before we do anything with it. And uh each one of these products for the rum each one of these products for the rum each one of these products for the rum we have one uh distillate. And then we have one uh distillate. And then we have one uh distillate. And then we'll take that and post flavor to make we'll take that and post flavor to make we'll take that and post flavor to make our products. our products. our products. » Okay. » Okay. » Okay. » So for like the cream for instance, » So for like the cream for instance, » So for like the cream for instance, it's very unique. it's very unique. it's very unique. » The distillate you're saying like that's » The distillate you're saying like that's » The distillate you're saying like that's a separate batch of something you've a separate batch of something you've a separate batch of something you've already made. already made. already made. » Yeah, so whatever like we ferment it and » Yeah, so whatever like we ferment it and » Yeah, so whatever like we ferment it and then we put it in the still. Right. That then we put it in the still. Right. That then we put it in the still. Right. That whole recipe is the same. So every one whole recipe is the same. So every one whole recipe is the same. So every one of our rums has the same of our rums has the same of our rums has the same » Right. » Right. » Right. » rum fermentation recipe. What makes each » rum fermentation recipe. What makes each » rum fermentation recipe. What makes each product different is what we add to them product different is what we add to them product different is what we add to them after the fact. after the fact. after the fact. » Got it. » Got it. » Got it. » Whether we stick it in a wood barrel, » Whether we stick it in a wood barrel, » Whether we stick it in a wood barrel, whether we add flavoring, whether we add flavoring, whether we add flavoring, whatever we do to it. whatever we do to it. whatever we do to it. » Yeah. Yeah. » Yeah. Yeah. » Yeah. Yeah. » So. And then so for instance like our » So. And then so for instance like our » So. And then so for instance like our white rum. our white rum. our white rum. » Yeah. » Yeah. » Yeah. » We we don't like to use the word watered » We we don't like to use the word watered » We we don't like to use the word watered down, but down, but down, but they call it tempering. So you would they call it tempering. So you would they call it tempering. So you would take more of your water, take more of your water, take more of your water, which also has a unique flavor to each which also has a unique flavor to each which also has a unique flavor to each one. each one. each one. So we'll add a little bit of water or So we'll add a little bit of water or So we'll add a little bit of water or more water to drop that proof down more water to drop that proof down more water to drop that proof down to where it needs to. Or in the case of to where it needs to. Or in the case of to where it needs to. Or in the case of the flavor, our flavoring. the flavor, our flavoring. the flavor, our flavoring. » So the plain rum is just literally the » So the plain rum is just literally the » So the plain rum is just literally the 160 proof diluted with water down to 40 160 proof diluted with water down to 40 160 proof diluted with water down to 40 proof. proof. proof. » Yeah. » Yeah. » Yeah. » Got you. » Got you. » Got you. » So you get the flavor both from » So you get the flavor both from » So you get the flavor both from » you measure that? » you measure that? » you measure that? » Yeah. » Yeah. » Yeah. » » » » I've talked to BJ about that at the » I've talked to BJ about that at the » I've talked to BJ about that at the brewery. brewery. brewery. » you were in school and they said you » you were in school and they said you » you were in school and they said you will you will use this math will you will use this math will you will use this math » » » » and we're going no, » and we're going no, » and we're going no, I don't think I ever will. I don't think I ever will. I don't think I ever will. » Dang it. » Dang it. » Dang it. » Oh my goodness. So there's a lot of math » Oh my goodness. So there's a lot of math » Oh my goodness. So there's a lot of math involved. involved. involved. » Really? » Really? » Really? » There's also a lot of very expensive » There's also a lot of very expensive » There's also a lot of very expensive measuring devices. measuring devices. measuring devices. So there's there's So there's there's So there's there's a couple different a couple different a couple different » devices give you numbers, but then you » devices give you numbers, but then you » devices give you numbers, but then you have to do the formula. have to do the formula. have to do the formula. » Yeah. So the we've got two different » Yeah. So the we've got two different » Yeah. So the we've got two different equipment. One is a digital piece, which equipment. One is a digital piece, which equipment. One is a digital piece, which is really cool, it's really fast, but it is really cool, it's really fast, but it is really cool, it's really fast, but it doesn't meet the standards for finished doesn't meet the standards for finished doesn't meet the standards for finished bottling. So when we pull it off the bottling. So when we pull it off the bottling. So when we pull it off the still or whatever we'll check it over in still or whatever we'll check it over in still or whatever we'll check it over in something. Then if you add flavor, you something. Then if you add flavor, you something. Then if you add flavor, you can't use uh can't use uh can't use uh it cuz it's inaccurate cuz of the sugar it cuz it's inaccurate cuz of the sugar it cuz it's inaccurate cuz of the sugar levels uh mess with it. So, we have to levels uh mess with it. So, we have to levels uh mess with it. So, we have to redistill it again and then test that. redistill it again and then test that. redistill it again and then test that. Um but they have these little bobbers Um but they have these little bobbers Um but they have these little bobbers that float um and they have different uh that float um and they have different uh that float um and they have different uh readings on them. readings on them. readings on them. » But these bobbers are $300 a piece. » But these bobbers are $300 a piece. » But these bobbers are $300 a piece. » Okay. » Okay. » Okay. » And they're glass. » And they're glass. » And they're glass. » Oh. » Oh. » Oh. » Yeah. » Yeah. » Yeah. » Yeah. » Yeah. » Yeah. » So, don't drop them. » So, don't drop them. » So, don't drop them. » » Uh » Uh but yeah, they're they're very but yeah, they're they're very but yeah, they're they're very calibrated and uh so, you have to use calibrated and uh so, you have to use calibrated and uh so, you have to use one of those. one of those. one of those. » And they float at a certain level. » And they float at a certain level. » And they float at a certain level. » beaker and we put some water in it, test » beaker and we put some water in it, test » beaker and we put some water in it, test it. And of course, you know, you put it. And of course, you know, you put it. And of course, you know, you put your water in it, you got to stir it up your water in it, you got to stir it up your water in it, you got to stir it up and then wait. Because it you know, it and then wait. Because it you know, it and then wait. Because it you know, it emulsifies a little bit different over emulsifies a little bit different over emulsifies a little bit different over time. So, you want to make sure and then time. So, you want to make sure and then time. So, you want to make sure and then they're you know, between evaporation or they're you know, between evaporation or they're you know, between evaporation or water, you know, it's got to water, you know, it's got to water, you know, it's got to » So, you only have to test like a certain » So, you only have to test like a certain » So, you only have to test like a certain amount of the whole batch though, right? amount of the whole batch though, right? amount of the whole batch though, right? Before you bottle it. Like you've added Before you bottle it. Like you've added Before you bottle it. Like you've added flavors, you've done everything, then flavors, you've done everything, then flavors, you've done everything, then you do the final test. you do the final test. you do the final test. » Yeah, so we » Yeah, so we » Yeah, so we » size, you don't test every bottle. » size, you don't test every bottle. » size, you don't test every bottle. » No, we don't test every bottle. We'll » No, we don't test every bottle. We'll » No, we don't test every bottle. We'll test the batch right before bottling, test the batch right before bottling, test the batch right before bottling, make sure that it's within tolerance. make sure that it's within tolerance. make sure that it's within tolerance. » Yeah. » Yeah. » Yeah. » Um » Um » Um so. so. so. » Yeah, and that's what that's what always » Yeah, and that's what that's what always » Yeah, and that's what that's what always cracks me up on anyone I've talked to cracks me up on anyone I've talked to cracks me up on anyone I've talked to that's in that business. They'll be that's in that business. They'll be that's in that business. They'll be like, I'm like, so this is only this. like, I'm like, so this is only this. like, I'm like, so this is only this. They go, yeah. They go, yeah. They go, yeah. » » » » What is the tolerance? Like this says » What is the tolerance? Like this says » What is the tolerance? Like this says 40, but how much higher or how much 40, but how much higher or how much 40, but how much higher or how much lower could it be? lower could it be? lower could it be? Or is it always maybe just Or is it always maybe just Or is it always maybe just » I think it's like 0.2% or something. » I think it's like 0.2% or something. » I think it's like 0.2% or something. » Okay, so it's not that much. » Okay, so it's not that much. » Okay, so it's not that much. » Yeah, it's it's pretty tight window. » Yeah, it's it's pretty tight window. » Yeah, it's it's pretty tight window. » Yeah. » Yeah. » Yeah. » Um so, if it it's what it says on the » Um so, if it it's what it says on the » Um so, if it it's what it says on the bottle, they want it to be right on the bottle, they want it to be right on the bottle, they want it to be right on the bottle. bottle. bottle. » Yeah, sure. » Yeah, sure. » Yeah, sure. » So, we [clears throat] got to make sure » So, we [clears throat] got to make sure » So, we [clears throat] got to make sure it's pretty close. it's pretty close. it's pretty close. » And there's nothing you have that would » And there's nothing you have that would » And there's nothing you have that would get stronger over time. get stronger over time. get stronger over time. » No. [clears throat] Uh if anything, it » No. [clears throat] Uh if anything, it » No. [clears throat] Uh if anything, it would get weaker. would get weaker. would get weaker. » Okay. Yeah. Once it's opened or » Okay. Yeah. Once it's opened or » Okay. Yeah. Once it's opened or » Yeah, cuz » Yeah, cuz » Yeah, cuz » any like if it's sealed, it you » any like if it's sealed, it you » any like if it's sealed, it you shouldn't have any shouldn't have any shouldn't have any um change. Um um change. Um um change. Um but yeah, if if you open it up, it would but yeah, if if you open it up, it would but yeah, if if you open it up, it would some evaporate out. some evaporate out. some evaporate out. » Yeah. » Yeah. » Yeah. » Uh, which you see some in the barrels. » Uh, which you see some in the barrels. » Uh, which you see some in the barrels. Like the barrels, um, the wood actually Like the barrels, um, the wood actually Like the barrels, um, the wood actually will absorb some of that proof. will absorb some of that proof. will absorb some of that proof. Uh, but the glass won't do that. Uh, but the glass won't do that. Uh, but the glass won't do that. » Interesting. » Interesting. » Interesting. » Yeah. » Yeah. » Yeah. » Yeah, that makes sense. » Yeah, that makes sense. » Yeah, that makes sense. » put it a barrel about 125 » put it a barrel about 125 » put it a barrel about 125 or 130 proof and you pull it out, it or 130 proof and you pull it out, it or 130 proof and you pull it out, it could be 110, 120. So it'll drop it down could be 110, 120. So it'll drop it down could be 110, 120. So it'll drop it down a little bit over time. a little bit over time. a little bit over time. » Yeah. » Yeah. » Yeah. » Mhm. » Mhm. » Mhm. » That's interesting. So how do you make » That's interesting. So how do you make » That's interesting. So how do you make the orange cream? The orange cream for the orange cream? The orange cream for the orange cream? The orange cream for those listening is those listening is those listening is I mean, I think the most iconic product I mean, I think the most iconic product I mean, I think the most iconic product there. there. there. » Yeah. » Yeah. » Yeah. » Orange cream rum. » Orange cream rum. » Orange cream rum. » So that one, um, was actually a flavor » So that one, um, was actually a flavor » So that one, um, was actually a flavor that we had done post, sorry, pre having that we had done post, sorry, pre having that we had done post, sorry, pre having the distillery and that was kind of a the distillery and that was kind of a the distillery and that was kind of a brainchild, um, of my sisters. brainchild, um, of my sisters. brainchild, um, of my sisters. » Oh. » Oh. » Oh. » We were sitting around on a Thanksgiving » We were sitting around on a Thanksgiving » We were sitting around on a Thanksgiving day and we were mixing different stuff up and we were mixing different stuff up and we were mixing different stuff up that we had and I think we put like that we had and I think we put like that we had and I think we put like amaretto, um, we had like a amaretto, um, we had like a amaretto, um, we had like a Oh, the I can't remember the little white bottle I can't remember the little white bottle of coconut rum everybody drinks. of coconut rum everybody drinks. of coconut rum everybody drinks. Uh, Uh, Uh, I can't remember what it's called. I can't remember what it's called. I can't remember what it's called. » Malibu. » Malibu. » Malibu. » Mhm, starts with a C. Anyway, » Mhm, starts with a C. Anyway, » Mhm, starts with a C. Anyway, uh, uh, uh, We We can't talk about the name for We We can't talk about the name for We We can't talk about the name for legal reasons. legal reasons. legal reasons. » Yeah, there you go. » Yeah, there you go. » Yeah, there you go. » Uh, so we we had that one, the amaretto » Uh, so we we had that one, the amaretto » Uh, so we we had that one, the amaretto and we took some orange oil extract, and we took some orange oil extract, and we took some orange oil extract, mixed together mixed together mixed together » And it was like » And it was like » And it was like » Oh, man, this tastes good. She says, » Oh, man, this tastes good. She says, » Oh, man, this tastes good. She says, could you make something like this? I could you make something like this? I could you make something like this? I was like, maybe. was like, maybe. was like, maybe. » No. » No. » No. » I'll buy the stuff, you figure out how » I'll buy the stuff, you figure out how » I'll buy the stuff, you figure out how to make it. So for Christmas she bought to make it. So for Christmas she bought to make it. So for Christmas she bought me the stuff that I needed to make it. me the stuff that I needed to make it. me the stuff that I needed to make it. Uh, bought the rum yeast. I'd never Uh, bought the rum yeast. I'd never Uh, bought the rum yeast. I'd never made rum before. made rum before. made rum before. » Mhm. » Mhm. » Mhm. » RumChata? » RumChata? » RumChata? » Is RumChata » Is RumChata » Is RumChata » RumChata is » RumChata is » RumChata is » Oh, is that what you're thinking of the » Oh, is that what you're thinking of the » Oh, is that what you're thinking of the name of? name of? name of? » of it. » of it. » of it. » Gotcha. » Gotcha. » Gotcha. » Yeah, so, uh, » Yeah, so, uh, » Yeah, so, uh, » Wait, how different is moonshine to rum » Wait, how different is moonshine to rum » Wait, how different is moonshine to rum then? then? then? » It depends on who you ask. » It depends on who you ask. » It depends on who you ask. » Oh, okay. » Oh, okay. » Oh, okay. » Because the legal definition for » Because the legal definition for » Because the legal definition for moonshine is illegal liquor. So, you can moonshine is illegal liquor. So, you can moonshine is illegal liquor. So, you can you can technically make rum, you can you can technically make rum, you can you can technically make rum, you can make bourbon, you can make bourbon, you can make bourbon, you can make » I always assumed moonshine was just the » I always assumed moonshine was just the » I always assumed moonshine was just the cheapest way to make cheapest way to make cheapest way to make » Yeah. » Yeah. » Yeah. » the cheapest way to get drunk. Is that's » the cheapest way to get drunk. Is that's » the cheapest way to get drunk. Is that's kind of like what I always like when I kind of like what I always like when I kind of like what I always like when I hear moonshine, I'm like I don't hear moonshine, I'm like I don't hear moonshine, I'm like I don't » So, we have a product that we call » So, we have a product that we call » So, we have a product that we call moonshine and we call it that because moonshine and we call it that because moonshine and we call it that because the association most people think it's a the association most people think it's a the association most people think it's a clear unaged liquor. clear unaged liquor. clear unaged liquor. » Okay. » Okay. » Okay. » Uh at a 100 proof. That's kind of the » Uh at a 100 proof. That's kind of the » Uh at a 100 proof. That's kind of the standard that you would see. And then standard that you would see. And then standard that you would see. And then they've got different flavors of it as they've got different flavors of it as they've got different flavors of it as well. well. well. » True. » True. » True. » Um but yeah, the true definition is » Um but yeah, the true definition is » Um but yeah, the true definition is uh un- untaxed liquor. uh un- untaxed liquor. uh un- untaxed liquor. » Untaxed. » Untaxed. » Untaxed. » So, you can have any of these » So, you can have any of these » So, you can have any of these products and it be a moonshine. products and it be a moonshine. products and it be a moonshine. » Got it. » Got it. » Got it. » Um okay. » Um okay. » Um okay. » Yeah. » Yeah. » Yeah. » Yeah, that makes sense. So, you made it » Yeah, that makes sense. So, you made it » Yeah, that makes sense. So, you made it and what goes into orange cream? and what goes into orange cream? and what goes into orange cream? What was your final What was your final What was your final » So, we actually had to make it different » So, we actually had to make it different » So, we actually had to make it different uh as a distillery post you know cuz uh as a distillery post you know cuz uh as a distillery post you know cuz they all they go through all they all they go through all they all they go through all the approval processes and we put it out approval processes and we put it out approval processes and we put it out there and they rejected it. They put it there and they rejected it. They put it there and they rejected it. They put it out there and rejected it. So, out there and rejected it. So, out there and rejected it. So, » Oh. » Oh. » Oh. » Okay, so » Okay, so » Okay, so » So, every recipe has to be approved by » So, every recipe has to be approved by » So, every recipe has to be approved by the state. the state. the state. » Both federal and Well, if the federal » Both federal and Well, if the federal » Both federal and Well, if the federal approves the approves the approves the um formula and then the state will um formula and then the state will um formula and then the state will approve the label and federal approve the label and federal approve the label and federal approve the label. the label. the label. » Okay. » Okay. » Okay. » Yeah. So, if if federal's okay with it, » Yeah. So, if if federal's okay with it, » Yeah. So, if if federal's okay with it, state's pretty much okay with it. state's pretty much okay with it. state's pretty much okay with it. » How long does that take? » How long does that take? » How long does that take? » Way too long. » Way too long. » Way too long. » » » » Like give me an idea. Like do you have » Like give me an idea. Like do you have » Like give me an idea. Like do you have an idea? an idea? an idea? » Actually, so the shortest that we've had » Actually, so the shortest that we've had » Actually, so the shortest that we've had was about a week for each. was about a week for each. was about a week for each. Uh so, about 2 weeks. So, we if in a Uh so, about 2 weeks. So, we if in a Uh so, about 2 weeks. So, we if in a perfect scenario, you would have a week perfect scenario, you would have a week perfect scenario, you would have a week for the formula, a week for the label for the formula, a week for the label for the formula, a week for the label approval cuz you can't approve the label approval cuz you can't approve the label approval cuz you can't approve the label until you had to approve label formula. until you had to approve label formula. until you had to approve label formula. » Mm. Which makes sense, I guess. Like » Mm. Which makes sense, I guess. Like » Mm. Which makes sense, I guess. Like » So, you get that done, uh then the » So, you get that done, uh then the » So, you get that done, uh then the label, then the state approval and you label, then the state approval and you label, then the state approval and you get it printed. get it printed. get it printed. Um so, we'll actually do Um so, we'll actually do Um so, we'll actually do uh uh uh federal approval federal approval federal approval and then we'll print the label and then and then we'll print the label and then and then we'll print the label and then we'll have state approval going, and we we'll have state approval going, and we we'll have state approval going, and we normally get our label before state normally get our label before state normally get our label before state approves it. approves it. approves it. » Got it. » Got it. » Got it. » Uh cuz the state takes a little bit » Uh cuz the state takes a little bit » Uh cuz the state takes a little bit longer right now. longer right now. longer right now. » Yeah. » Yeah. » Yeah. » Um » Um » Um » So it's about a month on a good » So it's about a month on a good » So it's about a month on a good » Yeah, on a on a month, that's your » Yeah, on a on a month, that's your » Yeah, on a on a month, that's your perfect time from start to finish on perfect time from start to finish on perfect time from start to finish on this deal, just for the approval this deal, just for the approval this deal, just for the approval process. process. process. » don't get denied at all during that » don't get denied at all during that » don't get denied at all during that time. time. time. » you don't get denied, there's not » you don't get denied, there's not » you don't get denied, there's not something to fix. But then, uh something to fix. But then, uh something to fix. But then, uh government shutdown, government shutdown, government shutdown, it was like 2 months. it was like 2 months. it was like 2 months. » Jeez. » Jeez. » Jeez. » Because they're not doing anything. » Because they're not doing anything. » Because they're not doing anything. They're not approving anything. So we They're not approving anything. So we They're not approving anything. So we had submitted our label just before the had submitted our label just before the had submitted our label just before the shutdown. shutdown. shutdown. » Damn. » Damn. » Damn. » And then » And then » And then » You think about that affecting » You think about that affecting » You think about that affecting » Yeah. You don't think it affecting » Yeah. You don't think it affecting » Yeah. You don't think it affecting something like that. something like that. something like that. » But it was like 2 months, and then like » But it was like 2 months, and then like » But it was like 2 months, and then like 2 hours after 2 hours after 2 hours after the uh shutdown was lifted, it was the uh shutdown was lifted, it was the uh shutdown was lifted, it was approved, like that. approved, like that. approved, like that. » Wow. » Wow. » Wow. » like, » like, » like, So, yeah, so that was the longest one. So, yeah, so that was the longest one. So, yeah, so that was the longest one. And then during June, they rebrand And then during June, they rebrand And then during June, they rebrand everything in the state. So, if you're everything in the state. So, if you're everything in the state. So, if you're in state or out of state uh products, in state or out of state uh products, in state or out of state uh products, you have to get it renewed every year. you have to get it renewed every year. you have to get it renewed every year. And so, we're doing our new spiced rum And so, we're doing our new spiced rum And so, we're doing our new spiced rum and the 250-year label right now, we're and the 250-year label right now, we're and the 250-year label right now, we're doing rebrand. So, we asked them like on doing rebrand. So, we asked them like on doing rebrand. So, we asked them like on June 7th, they said, "Hey, uh what's June 7th, they said, "Hey, uh what's June 7th, they said, "Hey, uh what's kind of time frame?" He says, "We're kind of time frame?" He says, "We're kind of time frame?" He says, "We're still working on stuff from May 20th." still working on stuff from May 20th." still working on stuff from May 20th." » Jeez. » Jeez. » Jeez. » He says, "We'll get to you eventually." » He says, "We'll get to you eventually." » He says, "We'll get to you eventually." » God. » God. » God. » I was like, "Uh okay." » I was like, "Uh okay." » I was like, "Uh okay." » That's crazy. » That's crazy. » That's crazy. » So we just got to sit and be patient. » So we just got to sit and be patient. » So we just got to sit and be patient. » Yeah. Well, and that 200 I I'm sure a » Yeah. Well, and that 200 I I'm sure a » Yeah. Well, and that 200 I I'm sure a benefit of having I mean, I'm not saying benefit of having I mean, I'm not saying benefit of having I mean, I'm not saying a 200-gallon distillery is small, but a 200-gallon distillery is small, but a 200-gallon distillery is small, but I'm sure relatively like there's I'm sure relatively like there's I'm sure relatively like there's probably some bigger distilleries out probably some bigger distilleries out probably some bigger distilleries out there. there. there. » » » » All right. » All right. » All right. They can make a but if if your result They can make a but if if your result They can make a but if if your result is, I don't know, how many bottles in a is, I don't know, how many bottles in a is, I don't know, how many bottles in a run now off of run now off of run now off of » So the [snorts] the bottle number varies » So the [snorts] the bottle number varies » So the [snorts] the bottle number varies based on like we say how many gallons we based on like we say how many gallons we based on like we say how many gallons we made. made. made. » Right. » Right. » Right. » 20 to 40 gallons, right? Of whatever » 20 to 40 gallons, right? Of whatever » 20 to 40 gallons, right? Of whatever proof it is. proof it is. proof it is. » And then the range of bottles based on » And then the range of bottles based on » And then the range of bottles based on which one which one which one » change on the proof of the bottle cuz I » change on the proof of the bottle cuz I » change on the proof of the bottle cuz I said we use one rum distillate. said we use one rum distillate. said we use one rum distillate. » So, if we're making our 135 rum, » So, if we're making our 135 rum, » So, if we're making our 135 rum, you know, we might be getting 150 you know, we might be getting 150 you know, we might be getting 150 bottles. If we're doing our orange bottles. If we're doing our orange bottles. If we're doing our orange cream, maybe we'll get 300 bottles. cream, maybe we'll get 300 bottles. cream, maybe we'll get 300 bottles. So, it depends on how much alcohol's in So, it depends on how much alcohol's in So, it depends on how much alcohol's in each product. each product. each product. » That makes sense. Yeah. » That makes sense. Yeah. » That makes sense. Yeah. And then, I mean, kind of being small And then, I mean, kind of being small And then, I mean, kind of being small nimble kind of puts you in a spot to nimble kind of puts you in a spot to nimble kind of puts you in a spot to just keep innovating, right? Oh, yeah, just keep innovating, right? Oh, yeah, just keep innovating, right? Oh, yeah, 150 bottles. 150 bottles. 150 bottles. » Yeah, but that's what we love about » Yeah, but that's what we love about » Yeah, but that's what we love about doing this. You know, last year we got doing this. You know, last year we got doing this. You know, last year we got to do our Sandhill Plum Rum, which I to do our Sandhill Plum Rum, which I to do our Sandhill Plum Rum, which I didn't bring. We only have half a bottle didn't bring. We only have half a bottle didn't bring. We only have half a bottle left. And the first year I wanted to do left. And the first year I wanted to do left. And the first year I wanted to do it, didn't have any plums cuz the frost. it, didn't have any plums cuz the frost. it, didn't have any plums cuz the frost. Last year we got plums, so we made it, Last year we got plums, so we made it, Last year we got plums, so we made it, and it was amazing. Everybody loved it. and it was amazing. Everybody loved it. and it was amazing. Everybody loved it. And we got people on a waiting list to And we got people on a waiting list to And we got people on a waiting list to get it this year. get it this year. get it this year. And we don't have any plums cuz the And we don't have any plums cuz the And we don't have any plums cuz the frost. frost. frost. So, we actually were talking, put out a So, we actually were talking, put out a So, we actually were talking, put out a little Facebook video the other day, little Facebook video the other day, little Facebook video the other day, said, "Hey, can anybody have them that said, "Hey, can anybody have them that said, "Hey, can anybody have them that we can, you know, we can, you know, we can, you know, acquire them from you?" acquire them from you?" acquire them from you?" Cuz we didn't get any where we were at. Cuz we didn't get any where we were at. Cuz we didn't get any where we were at. So, and we pick ours out like Kingman. So, and we pick ours out like Kingman. So, and we pick ours out like Kingman. So, they taste different So, they taste different So, they taste different areas, too, which is interesting. areas, too, which is interesting. areas, too, which is interesting. But » So, so like on the orange cream, there's » So, so like on the orange cream, there's » So, so like on the orange cream, there's actual cream in there, correct? actual cream in there, correct? actual cream in there, correct? » Yeah, so it's very similar to what you'd » Yeah, so it's very similar to what you'd » Yeah, so it's very similar to what you'd find in like a coffee creamer. find in like a coffee creamer. find in like a coffee creamer. » Yeah. » Yeah. » Yeah. » So, we use something like that. » So, we use something like that. » So, we use something like that. » Cuz I always like when I I always put it » Cuz I always like when I I always put it » Cuz I always like when I I always put it in the fridge and I in the fridge and I in the fridge and I » Yeah, it's still stable because of the » Yeah, it's still stable because of the » Yeah, it's still stable because of the amount of sugar and stuff that's in it amount of sugar and stuff that's in it amount of sugar and stuff that's in it and the alcohol. Those two things will and the alcohol. Those two things will and the alcohol. Those two things will stabilize it. So, will stabilize it. So, will stabilize it. So, people ask us, "Well, how long is it people ask us, "Well, how long is it people ask us, "Well, how long is it good for?" good for?" good for?" The two things I always tell them is, The two things I always tell them is, The two things I always tell them is, "If you're worried about that, you're "If you're worried about that, you're "If you're worried about that, you're not drinking it fast enough." not drinking it fast enough." not drinking it fast enough." » » » » And then I say, "But, probably about a » And then I say, "But, probably about a » And then I say, "But, probably about a year is what we say, and then it may year is what we say, and then it may year is what we say, and then it may start changing colors and stuff, but start changing colors and stuff, but start changing colors and stuff, but it's still good." it's still good." it's still good." » Yeah. » Yeah. » Yeah. » But, it may just not look as pretty. » But, it may just not look as pretty. » But, it may just not look as pretty. » Interesting. Yeah. » Interesting. Yeah. » Interesting. Yeah. » So. » So. » So. » Yeah, that makes sense. Yeah, I always » Yeah, that makes sense. Yeah, I always » Yeah, that makes sense. Yeah, I always put it in the fridge cuz I get put it in the fridge cuz I get put it in the fridge cuz I get » Well, it tastes good cold. » Well, it tastes good cold. » Well, it tastes good cold. » it. Yeah. Yeah, it does. Yeah. Yeah, you » it. Yeah. Yeah, it does. Yeah. Yeah, you » it. Yeah. Yeah, it does. Yeah. Yeah, you can pour Pour over just ice by itself. can pour Pour over just ice by itself. can pour Pour over just ice by itself. » Yeah. » Yeah. » Yeah. » That's great. » That's great. » That's great. » Mhm. » Mhm. » Mhm. » Uh but you mix it with some uh Dr. » Uh but you mix it with some uh Dr. » Uh but you mix it with some uh Dr. Pepper and it's next level. Pepper and it's next level. Pepper and it's next level. » Pepper, which is what we call that » Pepper, which is what we call that » Pepper, which is what we call that Kansas Creek water. That was our first Kansas Creek water. That was our first Kansas Creek water. That was our first signature drink. signature drink. signature drink. Uh which also was one that we had done Uh which also was one that we had done Uh which also was one that we had done previous to previous to previous to the having our distillery. You know, our the having our distillery. You know, our the having our distillery. You know, our family reunion had a bottle. I was like, family reunion had a bottle. I was like, family reunion had a bottle. I was like, "Oh man, have you tried mixing this?" I "Oh man, have you tried mixing this?" I "Oh man, have you tried mixing this?" I was like, "No, we just drink it was like, "No, we just drink it was like, "No, we just drink it straight." He said, "Try this with the straight." He said, "Try this with the straight." He said, "Try this with the Dr. Pepper." We have people do it with Dr. Pepper." We have people do it with Dr. Pepper." We have people do it with root beer, too, cuz it's it's like a root beer, too, cuz it's it's like a root beer, too, cuz it's it's like a root beer float. root beer float. root beer float. » like a float. » like a float. » like a float. » Yeah, that point for the for adults. » Yeah, that point for the for adults. » Yeah, that point for the for adults. » » » » What is the hardest one to make? » What is the hardest one to make? » What is the hardest one to make? Um Um Um like to the finished bottle. like to the finished bottle. like to the finished bottle. » So, the creams, » So, the creams, » So, the creams, I would say probably are going to be the I would say probably are going to be the I would say probably are going to be the hardest uh uh uh just because there's a lot going on with just because there's a lot going on with just because there's a lot going on with both either flavoring or adding the both either flavoring or adding the both either flavoring or adding the cream and just make sure you have the cream and just make sure you have the cream and just make sure you have the right proof by the time you're done with right proof by the time you're done with right proof by the time you're done with that. that. that. » Yeah. » Yeah. » Yeah. » Um the cinnamon one was kind of a fun » Um the cinnamon one was kind of a fun » Um the cinnamon one was kind of a fun one to make. one to make. one to make. We didn't realize how much We didn't realize how much We didn't realize how much » Cinnamon rye. » Cinnamon rye. » Cinnamon rye. » Yeah. So, we call that our barn burner. » Yeah. So, we call that our barn burner. » Yeah. So, we call that our barn burner. That was originally That was originally That was originally » That's on the label. » That's on the label. » That's on the label. » Yeah. » Yeah. » Yeah. » The barn's on fire, boys. » The barn's on fire, boys. » The barn's on fire, boys. » Yeah. » Yeah. » Yeah. » Moonshine exploded. » Moonshine exploded. » Moonshine exploded. » Originally, we had our 135 proof » Originally, we had our 135 proof » Originally, we had our 135 proof rum. rum. rum. Which was people had requested us to Which was people had requested us to Which was people had requested us to make a high proof, so it was I don't make a high proof, so it was I don't make a high proof, so it was I don't know. So, we finally did that one. know. So, we finally did that one. know. So, we finally did that one. » Yeah. » Yeah. » Yeah. » And uh » And uh » And uh it's really good tasting product. You it's really good tasting product. You it's really good tasting product. You get really good flavor just straight off get really good flavor just straight off get really good flavor just straight off the still. Almost still proof. You know, the still. Almost still proof. You know, the still. Almost still proof. You know, we put very little water in it. Um we put very little water in it. Um we put very little water in it. Um In-laws contributed to the design of the In-laws contributed to the design of the In-laws contributed to the design of the still that we have. still that we have. still that we have. » Sure. » Sure. » Sure. » So, on the barn burner, the idea was » So, on the barn burner, the idea was » So, on the barn burner, the idea was originally he says, "Hey, let's take the originally he says, "Hey, let's take the originally he says, "Hey, let's take the 135 proof rum and make it a cinnamon 135 proof rum and make it a cinnamon 135 proof rum and make it a cinnamon flavor." flavor." flavor." » Ooh. » Ooh. » Ooh. » And then the marketing side » And then the marketing side » And then the marketing side » Fireball. » Fireball. » Fireball. » Right. The marketing side » Right. The marketing side » Right. The marketing side came in and says, "How many people are came in and says, "How many people are came in and says, "How many people are going to buy a 135 proof rum going to buy a 135 proof rum going to buy a 135 proof rum and drink that as a cinnamon flavor?" He and drink that as a cinnamon flavor?" He and drink that as a cinnamon flavor?" He says, "You know, let's let's cut that says, "You know, let's let's cut that says, "You know, let's let's cut that back." So, we would like we we went up back." So, we would like we we went up back." So, we would like we we went up the Fireball one. It tastes better. Two, the Fireball one. It tastes better. Two, the Fireball one. It tastes better. Two, it's a little bit higher proof, and it's it's a little bit higher proof, and it's it's a little bit higher proof, and it's smoother. You know. Um smoother. You know. Um smoother. You know. Um but it's also a rum versus a whiskey, so but it's also a rum versus a whiskey, so but it's also a rum versus a whiskey, so it's not a complete comparison. But it's not a complete comparison. But it's not a complete comparison. But everybody has that Oh, yeah, Fireball everybody has that Oh, yeah, Fireball everybody has that Oh, yeah, Fireball cinnamon. So, they either had a bad cinnamon. So, they either had a bad cinnamon. So, they either had a bad experience or, you know, they don't like experience or, you know, they don't like experience or, you know, they don't like cinnamon are the only two reasons. But cinnamon are the only two reasons. But cinnamon are the only two reasons. But everybody associates it with Fireball. everybody associates it with Fireball. everybody associates it with Fireball. » Oh, yeah. I bet. Yeah. So, » Oh, yeah. I bet. Yeah. So, » Oh, yeah. I bet. Yeah. So, you landed on 70 proof overall. That's you landed on 70 proof overall. That's you landed on 70 proof overall. That's what you thought was good. what you thought was good. what you thought was good. » really Yeah. Um but we actually went » really Yeah. Um but we actually went » really Yeah. Um but we actually went through 14 different types of cinnamons. through 14 different types of cinnamons. through 14 different types of cinnamons. » Oh, really? » Oh, really? » Oh, really? » I didn't even know there was that many » I didn't even know there was that many » I didn't even know there was that many out there. out there. out there. Um you know, and then part of the craft, Um you know, and then part of the craft, Um you know, and then part of the craft, you know, you're trying to find and nail you know, you're trying to find and nail you know, you're trying to find and nail that flavor that just tastes good. that flavor that just tastes good. that flavor that just tastes good. » Yeah. » Yeah. » Yeah. » So, when we were making that one, um » So, when we were making that one, um » So, when we were making that one, um we tried, you know, candies, we tried we tried, you know, candies, we tried we tried, you know, candies, we tried extracts, we tried extracts, we tried extracts, we tried um um um you know, actual cinnamon sticks and you know, actual cinnamon sticks and you know, actual cinnamon sticks and trying to nail down find that exact trying to nail down find that exact trying to nail down find that exact flavor you wanted. And flavor you wanted. And flavor you wanted. And there's one of them we tried. It just there's one of them we tried. It just there's one of them we tried. It just tasted like you were licking a tree. I tasted like you were licking a tree. I tasted like you were licking a tree. I mean » » » » It was cinnamon, but it was » It was cinnamon, but it was » It was cinnamon, but it was » trees have you licked, Joel? » trees have you licked, Joel? » trees have you licked, Joel? » I was younger once. » I was younger once. » I was younger once. » » » » I imagine that's what it tasted like. » I imagine that's what it tasted like. » I imagine that's what it tasted like. » what bark tasted like. » what bark tasted like. » what bark tasted like. » Yeah. Oh, I know. I imagine that was » Yeah. Oh, I know. I imagine that was » Yeah. Oh, I know. I imagine that was what it was. what it was. what it was. » Oh, god. » Oh, god. » Oh, god. » You know. » You know. » You know. Um Um Um » Cinnamon bark. » Cinnamon bark. » Cinnamon bark. » Yeah. So, we had that one. And when » Yeah. So, we had that one. And when » Yeah. So, we had that one. And when you're making any flavors and stuff and you're making any flavors and stuff and you're making any flavors and stuff and you're sampling a little bit, try you're sampling a little bit, try you're sampling a little bit, try it. Okay, that's what tastes like. And it. Okay, that's what tastes like. And it. Okay, that's what tastes like. And you come back to it. And after you do you come back to it. And after you do you come back to it. And after you do that a few times, you're numb to the that a few times, you're numb to the that a few times, you're numb to the palate. palate. palate. » Oh, yeah. » Oh, yeah. » Oh, yeah. » You can't smell it. You can't taste it. » You can't smell it. You can't taste it. » You can't smell it. You can't taste it. And you're like, I think it needs more. And you're like, I think it needs more. And you're like, I think it needs more. » Mhm. » Mhm. » Mhm. » You know. So, finally we did this for 3 » You know. So, finally we did this for 3 » You know. So, finally we did this for 3 days we were dialing in. After we picked days we were dialing in. After we picked days we were dialing in. After we picked that this is the cinnamon we wanted, we that this is the cinnamon we wanted, we that this is the cinnamon we wanted, we were trying to figure out how much we were trying to figure out how much we were trying to figure out how much we needed. So, like, is that enough needed. So, like, is that enough needed. So, like, is that enough cinnamon? And the more you put in, I'm cinnamon? And the more you put in, I'm cinnamon? And the more you put in, I'm like, the less I taste. like, the less I taste. like, the less I taste. » Mhm. » Mhm. » Mhm. » So, we finally took it over to one of » So, we finally took it over to one of » So, we finally took it over to one of our local bars and said, "Hey, can you our local bars and said, "Hey, can you our local bars and said, "Hey, can you tell me what you think of this?" tell me what you think of this?" tell me what you think of this?" And they said, And they said, And they said, "Oh, that's cinnamon." It's like, "Oh, "Oh, that's cinnamon." It's like, "Oh, "Oh, that's cinnamon." It's like, "Oh, good. You can tell." good. You can tell." good. You can tell." » » » » Yeah. » Yeah. » Yeah. » Uh » Uh » Uh so, sometimes like when we're working on so, sometimes like when we're working on so, sometimes like when we're working on a project, you know, we just have to go a project, you know, we just have to go a project, you know, we just have to go outside or outside or outside or clear the palate and then come back in. clear the palate and then come back in. clear the palate and then come back in. » Like a survey approach where you like do » Like a survey approach where you like do » Like a survey approach where you like do a think tank like you bring in 20 people a think tank like you bring in 20 people a think tank like you bring in 20 people to sample? to sample? to sample? » Oh, yeah. So, we » Oh, yeah. So, we » Oh, yeah. So, we for like our bourbon and stuff, you for like our bourbon and stuff, you for like our bourbon and stuff, you know, we do know, we do know, we do blind taste. We'll put out, you know, blind taste. We'll put out, you know, blind taste. We'll put out, you know, something close to it on the market and something close to it on the market and something close to it on the market and put ours out there and says, you know, put ours out there and says, you know, put ours out there and says, you know, which one do you like you know, or you which one do you like you know, or you which one do you like you know, or you know, what do you think the flavor? Can know, what do you think the flavor? Can know, what do you think the flavor? Can you tell us what's in it? So, a lot of you tell us what's in it? So, a lot of you tell us what's in it? So, a lot of time we'll put something out there like time we'll put something out there like time we'll put something out there like our spiced rum we did and say, "Okay, our spiced rum we did and say, "Okay, our spiced rum we did and say, "Okay, what do you guys think of this?" You what do you guys think of this?" You what do you guys think of this?" You know, and not even tell people what it know, and not even tell people what it know, and not even tell people what it is. is. is. » Oh, there you go. » Oh, there you go. » Oh, there you go. » So, then you're not biased. » So, then you're not biased. » So, then you're not biased. » idea. » idea. » idea. » You're not biased. » You're not biased. » You're not biased. We got a lot of people say, "Oh, I don't We got a lot of people say, "Oh, I don't We got a lot of people say, "Oh, I don't like rum." like rum." like rum." I said, "Well, that's fair, but we're I said, "Well, that's fair, but we're I said, "Well, that's fair, but we're just making alcohol. It just happens to just making alcohol. It just happens to just making alcohol. It just happens to be classified as rum." be classified as rum." be classified as rum." » » » » So, » So, » So, » Put our own spin on it. » Put our own spin on it. » Put our own spin on it. » It's it's worth a try. » It's it's worth a try. » It's it's worth a try. » What what's your favorite of your whole » What what's your favorite of your whole » What what's your favorite of your whole lineup? lineup? lineup? » Oh, [clears throat] » Oh, [clears throat] » Oh, [clears throat] it changes. it changes. it changes. » Yeah. » Yeah. » Yeah. » You know, the orange cream is it's hard » You know, the orange cream is it's hard » You know, the orange cream is it's hard to beat just cuz it's so unique. to beat just cuz it's so unique. to beat just cuz it's so unique. » Yeah. » Yeah. » Yeah. » Um the apple cinnamon was a fun one to » Um the apple cinnamon was a fun one to » Um the apple cinnamon was a fun one to create. It's got a really nice flavor. create. It's got a really nice flavor. create. It's got a really nice flavor. You get that apple and that cinnamon You get that apple and that cinnamon You get that apple and that cinnamon balance in it. balance in it. balance in it. Um and then the caramel. Um and then the caramel. Um and then the caramel. If you like caramel, you like caramel. If you like caramel, you like caramel. If you like caramel, you like caramel. This one, we make the caramel in house This one, we make the caramel in house This one, we make the caramel in house from scratch. from scratch. from scratch. » Oh, really? » Oh, really? » Oh, really? » Yeah. So, that is a really fun process. » Yeah. So, that is a really fun process. » Yeah. So, that is a really fun process. Caramel is a hard flavor to nail on its Caramel is a hard flavor to nail on its Caramel is a hard flavor to nail on its own. own. own. » Interesting. » Interesting. » Interesting. » You know, cuz either don't get the » You know, cuz either don't get the » You know, cuz either don't get the flavor » to cook before you did all this? » to cook before you did all this? » to cook before you did all this? » Uh so, funny thing is like my wife, she » Uh so, funny thing is like my wife, she » Uh so, funny thing is like my wife, she gives me trash about it all the time. gives me trash about it all the time. gives me trash about it all the time. She's like, "It's her birthday, right?" She's like, "It's her birthday, right?" She's like, "It's her birthday, right?" She ends up normally getting a cooking She ends up normally getting a cooking She ends up normally getting a cooking appliance. She goes, "You're really just appliance. She goes, "You're really just appliance. She goes, "You're really just buying this for yourself." buying this for yourself." buying this for yourself." » Right. Yeah. Yeah. » Right. Yeah. Yeah. » Right. Yeah. Yeah. » Uh no, I I I like experimenting hobby » Uh no, I I I like experimenting hobby » Uh no, I I I like experimenting hobby and you know, and you know, and you know, » Yeah. » Yeah. » Yeah. » I was I grew up as a picky person, » I was I grew up as a picky person, » I was I grew up as a picky person, right? right? right? It was fish sticks or chicken, you know, It was fish sticks or chicken, you know, It was fish sticks or chicken, you know, depending on the year and everything was depending on the year and everything was depending on the year and everything was ketchup. ketchup. ketchup. » You don't sound like a picky to me if » You don't sound like a picky to me if » You don't sound like a picky to me if you just ate chicken fingers and fish you just ate chicken fingers and fish you just ate chicken fingers and fish sticks. sticks. sticks. » » » » That's pretty much it. » That's pretty much it. » That's pretty much it. » [clears throat] » [clears throat] » [clears throat] » Pizza and spaghetti those were the four » Pizza and spaghetti those were the four » Pizza and spaghetti those were the four things that you eat, you know. things that you eat, you know. things that you eat, you know. Um Um Um So, yeah, I mean I enjoy cooking and So, yeah, I mean I enjoy cooking and So, yeah, I mean I enjoy cooking and coming up with new flavors and try coming up with new flavors and try coming up with new flavors and try things that taste good. things that taste good. things that taste good. » probably more the experience the process » probably more the experience the process » probably more the experience the process to something good. to something good. to something good. » Figuring it out. » Figuring it out. » Figuring it out. » Yeah. So, explain the business model to » Yeah. So, explain the business model to » Yeah. So, explain the business model to me. me. me. How the heck can this be a retirement How the heck can this be a retirement How the heck can this be a retirement plan in 20 years? plan in 20 years? plan in 20 years? » Oh, you know You've owned a business [clears throat] You've owned a business [clears throat] or three. or three. or three. How many times have you been like, "Yep, How many times have you been like, "Yep, How many times have you been like, "Yep, I think I'm just going to sell it." I think I'm just going to sell it." I think I'm just going to sell it." Or if I walk away now, at least I won't Or if I walk away now, at least I won't Or if I walk away now, at least I won't be wasting any more money. be wasting any more money. be wasting any more money. » Right. Yeah, or time, right. » Right. Yeah, or time, right. » Right. Yeah, or time, right. » Uh » Uh » Uh so, as right now there's two of us in so, as right now there's two of us in so, as right now there's two of us in the business. Uh we're doing it as a the business. Uh we're doing it as a the business. Uh we're doing it as a hobby, as we say. Neither one of us are hobby, as we say. Neither one of us are hobby, as we say. Neither one of us are making any money cuz we're putting it making any money cuz we're putting it making any money cuz we're putting it all back in the company, trying to get all back in the company, trying to get all back in the company, trying to get it to build up and be something that it to build up and be something that it to build up and be something that will stand on its own. will stand on its own. will stand on its own. » Yeah. » Yeah. » Yeah. » Uh once we get to that point, we're » Uh once we get to that point, we're » Uh once we get to that point, we're going to pull my partner in full-time going to pull my partner in full-time going to pull my partner in full-time cuz he works third shift, then comes to cuz he works third shift, then comes to cuz he works third shift, then comes to do the distillery. So, he's like 3 hours do the distillery. So, he's like 3 hours do the distillery. So, he's like 3 hours of free time where he's like, "I'm going of free time where he's like, "I'm going of free time where he's like, "I'm going to bed." to bed." to bed." » Yeah, sure. » Yeah, sure. » Yeah, sure. » So, we've given up a lot of our life and » So, we've given up a lot of our life and » So, we've given up a lot of our life and stuff. stuff. stuff. » each other on the way out and in. » each other on the way out and in. » each other on the way out and in. » Right. » Right. » Right. » Yeah. » Yeah. » Yeah. » Uh » Uh » Uh so, I used to have every Saturday open. so, I used to have every Saturday open. so, I used to have every Saturday open. Now, I haven't seen free Saturday but Now, I haven't seen free Saturday but Now, I haven't seen free Saturday but like 3 years three days out of the like 3 years three days out of the like 3 years three days out of the year, you know. So, it's just like I'm year, you know. So, it's just like I'm year, you know. So, it's just like I'm always working. always working. always working. » Yeah. » Yeah. » Yeah. » Uh yeah. » Uh yeah. » Uh yeah. But, like I said, you got to put it in But, like I said, you got to put it in But, like I said, you got to put it in to get it back out. to get it back out. to get it back out. » Sure. » Sure. » Sure. » And we're hoping that eventually we can » And we're hoping that eventually we can » And we're hoping that eventually we can get to the point where we can hire a get to the point where we can hire a get to the point where we can hire a couple people um help us along. My couple people um help us along. My couple people um help us along. My partner still will do like the partner still will do like the partner still will do like the distilling part and keep our recipes uh distilling part and keep our recipes uh distilling part and keep our recipes uh where we do that kind of stuff, but where we do that kind of stuff, but where we do that kind of stuff, but there's a lot of aspects of it. Um there's a lot of aspects of it. Um there's a lot of aspects of it. Um the day-to-day stuff that can be handled by day-to-day stuff that can be handled by day-to-day stuff that can be handled by other people, so I want to build into other people, so I want to build into other people, so I want to build into business where we can have some business where we can have some business where we can have some employees and kind of step back a employees and kind of step back a employees and kind of step back a little bit. So, still be involved, but little bit. So, still be involved, but little bit. So, still be involved, but you know, not quite as much. you know, not quite as much. you know, not quite as much. » Yeah. Uh » Yeah. Uh » Yeah. Uh so, break down the revenue model. You so, break down the revenue model. You so, break down the revenue model. You sell people can buy your retail You sell people can buy your retail You sell people can buy your retail essentially, so um I went and bought essentially, so um I went and bought essentially, so um I went and bought this orange cream today. this orange cream today. this orange cream today. Um Um Um so they can go and buy it directly, and so they can go and buy it directly, and so they can go and buy it directly, and then you also sell how else? then you also sell how else? then you also sell how else? » Yeah, so there's only two ways that we » Yeah, so there's only two ways that we » Yeah, so there's only two ways that we can legally sell, another fun state can legally sell, another fun state can legally sell, another fun state thing. thing. thing. » » » » Uh » Uh » Uh so so so they actually opened this up I think they actually opened this up I think they actually opened this up I think last year for beer, which is kind of last year for beer, which is kind of last year for beer, which is kind of surprising that uh previous to that they surprising that uh previous to that they surprising that uh previous to that they were not allowed to sell directly. So if were not allowed to sell directly. So if were not allowed to sell directly. So if we we can sell in our building, uh if we we can sell in our building, uh if we we can sell in our building, uh if you come in, we're just like a liquor you come in, we're just like a liquor you come in, we're just like a liquor store except this is the fun way we put store except this is the fun way we put store except this is the fun way we put it. We're essentially a liquor store it. We're essentially a liquor store it. We're essentially a liquor store except you get to try it before you buy except you get to try it before you buy except you get to try it before you buy it. We make it in the back and we only it. We make it in the back and we only it. We make it in the back and we only sell our own. sell our own. sell our own. » » » » So so that's the pitch. » So so that's the pitch. » So so that's the pitch. » Yeah. » Yeah. » Yeah. » So you to get one of our bottles you » So you to get one of our bottles you » So you to get one of our bottles you either have to come into our distillery either have to come into our distillery either have to come into our distillery or we're in several liquor stores around or we're in several liquor stores around or we're in several liquor stores around Kansas. Kansas. Kansas. » Okay. » Okay. » Okay. » Uh we're only in Kansas right now. » Uh we're only in Kansas right now. » Uh we're only in Kansas right now. Uh so we're kind of focusing on that, Uh so we're kind of focusing on that, Uh so we're kind of focusing on that, trying to build that out. trying to build that out. trying to build that out. » Are you can you sell directly to liquor » Are you can you sell directly to liquor » Are you can you sell directly to liquor stores or do you have to go through a stores or do you have to go through a stores or do you have to go through a » No, we have to go through a distributor. » No, we have to go through a distributor. » No, we have to go through a distributor. And so that's what they opened up last And so that's what they opened up last And so that's what they opened up last year uh is that we cannot year uh is that we cannot year uh is that we cannot self-distribute. Um so what that looks self-distribute. Um so what that looks self-distribute. Um so what that looks like » companies can now? » companies can now? » companies can now? » wine and beer can. » wine and beer can. » wine and beer can. » Okay. » Okay. » Okay. » And they just one more word add » And they just one more word add » And they just one more word add distillery to that bill but distillery to that bill but distillery to that bill but » Right. » Right. » Right. » yeah, we didn't get it. So um so we're » yeah, we didn't get it. So um so we're » yeah, we didn't get it. So um so we're hoping that'll get added to us hoping that'll get added to us hoping that'll get added to us eventually. eventually. eventually. » Yeah, and especially you can do that. I » Yeah, and especially you can do that. I » Yeah, and especially you can do that. I can see a world where both make sense. I can see a world where both make sense. I can see a world where both make sense. I can see a world where you have a can see a world where you have a can see a world where you have a distributor partner and you deal direct distributor partner and you deal direct distributor partner and you deal direct as well. That way you can do your own. as well. That way you can do your own. as well. That way you can do your own. » Yeah, cuz we've got the places where » Yeah, cuz we've got the places where » Yeah, cuz we've got the places where they won't take it or if the big thing they won't take it or if the big thing they won't take it or if the big thing isn't really like trying to do the same isn't really like trying to do the same isn't really like trying to do the same thing they do. thing they do. thing they do. » Sure. » Sure. » Sure. » But um you've gone to farmers markets » But um you've gone to farmers markets » But um you've gone to farmers markets and you know, for us we're craft, that's and you know, for us we're craft, that's and you know, for us we're craft, that's where you find out about people. So we where you find out about people. So we where you find out about people. So we either go to those kind of events or either go to those kind of events or either go to those kind of events or we'll go do we'll go do we'll go do » Can you sell this at a farmers market? » Can you sell this at a farmers market? » Can you sell this at a farmers market? » No. » No. » No. » Yeah, I see. » Yeah, I see. » Yeah, I see. » That's what I was about to get to is » That's what I was about to get to is » That's what I was about to get to is that um that um that um » » » » you know, you try a jelly or » you know, you try a jelly or » you know, you try a jelly or something, you're like, oh man, this is something, you're like, oh man, this is something, you're like, oh man, this is good. good. good. » Yeah. » Yeah. » Yeah. » Where do I get it? It's just well, we're » Where do I get it? It's just well, we're » Where do I get it? It's just well, we're 2 hours away. You know, we do an event 2 hours away. You know, we do an event 2 hours away. You know, we do an event in like Manhattan. Like, I want to buy in like Manhattan. Like, I want to buy in like Manhattan. Like, I want to buy this bottle. Like, "Yeah, we're just this bottle. Like, "Yeah, we're just this bottle. Like, "Yeah, we're just here to tease you." here to tease you." here to tease you." » » » » Uh » Uh » Uh so, we can't sell at our events. so, we can't sell at our events. so, we can't sell at our events. » Can you not sell on a website? » Can you not sell on a website? » Can you not sell on a website? » So, » So, » So, we can now. we can now. we can now. » Okay. » Okay. » Okay. » Um we have two of our products » Um we have two of our products » Um we have two of our products available, the bourbon and the caramel. available, the bourbon and the caramel. available, the bourbon and the caramel. Uh we're partnered with a website called Uh we're partnered with a website called Uh we're partnered with a website called Tipxy, uh tipxy.com. Tipxy, uh tipxy.com. Tipxy, uh tipxy.com. And we partner with them. So, And we partner with them. So, And we partner with them. So, the funny thing is like we can't even the funny thing is like we can't even the funny thing is like we can't even ship to Kansas. ship to Kansas. ship to Kansas. So, we ship our stuff to a distributor So, we ship our stuff to a distributor So, we ship our stuff to a distributor in Texas, and they can ship to 47 in Texas, and they can ship to 47 in Texas, and they can ship to 47 states. states. states. » Wow. » Wow. » Wow. » But, we can't. » But, we can't. » But, we can't. » Because of li- just the laws. » Because of li- just the laws. » Because of li- just the laws. » the way the licensing are, yeah. So, we » the way the licensing are, yeah. So, we » the way the licensing are, yeah. So, we have » But, but liquor is I and I get it. I » But, but liquor is I and I get it. I » But, but liquor is I and I get it. I mean, it was illegal forever and it's mean, it was illegal forever and it's mean, it was illegal forever and it's » It is » It is » It is » It's just got a lot of red tape. » It's just got a lot of red tape. » It's just got a lot of red tape. » Yeah. Yeah, it's Kansas was the first » Yeah. Yeah, it's Kansas was the first » Yeah. Yeah, it's Kansas was the first state to go into prohibition and the state to go into prohibition and the state to go into prohibition and the last state to come out of it. last state to come out of it. last state to come out of it. » Yeah. » Yeah. » Yeah. » So, a lot of our laws are still, you » So, a lot of our laws are still, you » So, a lot of our laws are still, you know, very tight. And one of their know, very tight. And one of their know, very tight. And one of their favorite laws that they have, which is favorite laws that they have, which is favorite laws that they have, which is completely backwards from any other completely backwards from any other completely backwards from any other industry, it says, "If we have not industry, it says, "If we have not industry, it says, "If we have not specifically allowed uh if we have not specifically allowed uh if we have not specifically allowed uh if we have not specifically created a law allowing you to do so, created a law allowing you to do so, created a law allowing you to do so, it's prohibited." it's prohibited." it's prohibited." » Mhm. » Mhm. » Mhm. » So, it's not illegal because there's a » So, it's not illegal because there's a » So, it's not illegal because there's a law saying you can't. It's illegal law saying you can't. It's illegal law saying you can't. It's illegal because they haven't made a law saying because they haven't made a law saying because they haven't made a law saying you can. you can. you can. » Interesting. » Interesting. » Interesting. » So, it's blanketed no for everything. » So, it's blanketed no for everything. » So, it's blanketed no for everything. So, we have a lot of times we're asking So, we have a lot of times we're asking So, we have a lot of times we're asking our ABC agent, "Can we do this?" "Oh, our ABC agent, "Can we do this?" "Oh, our ABC agent, "Can we do this?" "Oh, let me check." let me check." let me check." Still no. Still no. Still no. » » » » So, [gasps] » So, [gasps] » So, [gasps] » Gosh. [sighs] » Gosh. [sighs] » Gosh. [sighs] So, how do you get I I'd assume the So, how do you get I I'd assume the So, how do you get I I'd assume the hardest part, right? You got hardest part, right? You got hardest part, right? You got distributor, distributor, distributor, um um um does Demo does So, Demo was on the does Demo does So, Demo was on the does Demo does So, Demo was on the podcast. podcast. podcast. And we talked a lot about like labels And we talked a lot about like labels And we talked a lot about like labels and getting product seen and um and getting product seen and um and getting product seen and um obviously doing sampling at liquor obviously doing sampling at liquor obviously doing sampling at liquor stores, right? I'm sure you can stores, right? I'm sure you can stores, right? I'm sure you can facilitate that. They can't. facilitate that. They can't. facilitate that. They can't. » go to different liquor stores that bring » go to different liquor stores that bring » go to different liquor stores that bring our products in and that's a good key our products in and that's a good key our products in and that's a good key selling point to getting them in the selling point to getting them in the selling point to getting them in the stores is hey, we'll come push them. stores is hey, we'll come push them. stores is hey, we'll come push them. » Right. » Right. » Right. » Um and that was probably the hardest » Um and that was probably the hardest » Um and that was probably the hardest part about this is being a smaller part about this is being a smaller part about this is being a smaller company. We have two people. company. We have two people. company. We have two people. » Right. » Right. » Right. » So the first year it was great. We got » So the first year it was great. We got » So the first year it was great. We got into Yeah, we got into 70 stores. Uh which Yeah, we got into 70 stores. Uh which Yeah, we got into 70 stores. Uh which thanks to Demo, you know, they got thanks to Demo, you know, they got thanks to Demo, you know, they got us pushed out to 70 stores in in Kansas. us pushed out to 70 stores in in Kansas. us pushed out to 70 stores in in Kansas. Uh now the problem on that side was Uh now the problem on that side was Uh now the problem on that side was we're a new product, people don't know we're a new product, people don't know we're a new product, people don't know we're there. we're there. we're there. » Mhm. » Mhm. » Mhm. » And when we're up against big bucks » And when we're up against big bucks » And when we're up against big bucks brands, we are a little bit more brands, we are a little bit more brands, we are a little bit more expensive because we're craft. expensive because we're craft. expensive because we're craft. » Right. » Right. » Right. » Right? And so when you look at that and » Right? And so when you look at that and » Right? And so when you look at that and go, "Oh, we have a cinnamon rum or I can go, "Oh, we have a cinnamon rum or I can go, "Oh, we have a cinnamon rum or I can buy Fireball." buy Fireball." buy Fireball." You know, it's like why would I buy this You know, it's like why would I buy this You know, it's like why would I buy this bottle? And we've all done it. We've bottle? And we've all done it. We've bottle? And we've all done it. We've bought a bottle of alcohol and go bought a bottle of alcohol and go bought a bottle of alcohol and go uh it's like uh it's like uh it's like do I really want to try this one I've do I really want to try this one I've do I really want to try this one I've never had before? And you buy it, you never had before? And you buy it, you never had before? And you buy it, you take one drink, you go take one drink, you go take one drink, you go "Well, wasted my money." "Well, wasted my money." "Well, wasted my money." » Right. Yeah. Yeah. » Right. Yeah. Yeah. » Right. Yeah. Yeah. » You know, so that's where those tasting » You know, so that's where those tasting » You know, so that's where those tasting events really come in handy is we can events really come in handy is we can events really come in handy is we can you know, put that in front of them, you know, put that in front of them, you know, put that in front of them, they get to try it, they go, "Oh, okay." they get to try it, they go, "Oh, okay." they get to try it, they go, "Oh, okay." » Yeah. » Yeah. » Yeah. » um » um » um then we can get that sale done. then we can get that sale done. then we can get that sale done. » Yeah. » Yeah. » Yeah. » Um » Um » Um » Warren, you've got three people taking a » Warren, you've got three people taking a » Warren, you've got three people taking a piece of the pie. That's that's piece of the pie. That's that's piece of the pie. That's that's complicated, too, right? So complicated, too, right? So complicated, too, right? So » Yeah. » Yeah. » Yeah. » you've got to manage your costs, » you've got to manage your costs, » you've got to manage your costs, » Mhm. » Mhm. » Mhm. » have enough margin, then your » have enough margin, then your » have enough margin, then your distributor » Yeah. » Yeah. » Yeah. » has to have enough margin, and then the » has to have enough margin, and then the » has to have enough margin, and then the liquor store has to have enough margin. liquor store has to have enough margin. liquor store has to have enough margin. » Yeah, so we'll we'll set a a price that » Yeah, so we'll we'll set a a price that » Yeah, so we'll we'll set a a price that we think it should sell for, then we we think it should sell for, then we we think it should sell for, then we sell it to the distributor, so they take sell it to the distributor, so they take sell it to the distributor, so they take their cut, the liquor store takes their cut, the liquor store takes their cut, the liquor store takes their cut, and then they put it back in same cut, and then they put it back in same cut, and then they put it back in same price. So you got to imagine how much price. So you got to imagine how much price. So you got to imagine how much that we're losing. that we're losing. that we're losing. » Oh, yeah. All the way down. » Oh, yeah. All the way down. » Oh, yeah. All the way down. » say, but it's a lot. » say, but it's a lot. » say, but it's a lot. » Yeah, yeah. I mean, it's got » Yeah, yeah. I mean, it's got » Yeah, yeah. I mean, it's got to be. to be. to be. » So and that's that part with if if we » So and that's that part with if if we » So and that's that part with if if we sell it at our at our distillery, we get sell it at our at our distillery, we get sell it at our at our distillery, we get to capture to capture to capture that profit. that profit. that profit. » Great margin. » Great margin. » Great margin. » Yeah. That profit. » Yeah. That profit. » Yeah. That profit. And the people I say that to say, "Okay, And the people I say that to say, "Okay, And the people I say that to say, "Okay, well, if you're an hour away, well, if you're an hour away, well, if you're an hour away, » You're not going to Yeah. Yeah. » You're not going to Yeah. Yeah. » You're not going to Yeah. Yeah. » you may buy one or two bottles um » you may buy one or two bottles um » you may buy one or two bottles um here or there if you come down to us, here or there if you come down to us, here or there if you come down to us, but go buy them from the liquor store cuz it go buy them from the liquor store cuz it go buy them from the liquor store cuz it actually helps us out. We lose a little actually helps us out. We lose a little actually helps us out. We lose a little bit of money, but it shows them that bit of money, but it shows them that bit of money, but it shows them that it's selling if people are buying it and it's selling if people are buying it and it's selling if people are buying it and um um um you know, if it's on the store shelves you know, if it's on the store shelves you know, if it's on the store shelves or everything. or everything. or everything. » Yeah. » Yeah. » Yeah. » Yeah. » Yeah. » Yeah. » Yeah. » Yeah. » Yeah. » Yeah. » Yeah. » Yeah. » So, and if it's closer they may buy it » So, and if it's closer they may buy it » So, and if it's closer they may buy it more often, too than having to drive more often, too than having to drive more often, too than having to drive down. So, it goes back and forth on how down. So, it goes back and forth on how down. So, it goes back and forth on how that is. that is. that is. » Yeah. Yeah. Yeah, that's » Yeah. Yeah. Yeah, that's » Yeah. Yeah. Yeah, that's » We're just happy for the sale either » We're just happy for the sale either » We're just happy for the sale either way. way. way. » Yeah. Yeah. Exactly. Yeah. » Yeah. Yeah. Exactly. Yeah. » Yeah. Yeah. Exactly. Yeah. Yeah. Yeah, and inventory management's Yeah. Yeah, and inventory management's Yeah. Yeah, and inventory management's interesting being small like that. You interesting being small like that. You interesting being small like that. You know, I'm sure controlling inventory, know, I'm sure controlling inventory, know, I'm sure controlling inventory, predicting one product goes nuts. Your plum one product goes nuts. Your plum one product goes nuts. Your plum batch like crap. Like frosted how do we batch like crap. Like frosted how do we batch like crap. Like frosted how do we » You know, and that was unfortunately » You know, and that was unfortunately » You know, and that was unfortunately like a one-off batch. So, cuz we only like a one-off batch. So, cuz we only like a one-off batch. So, cuz we only get whatever we can get that season. get whatever we can get that season. get whatever we can get that season. » Yeah. » Yeah. » Yeah. » Um so, we made like 123 bottles. Not not » Um so, we made like 123 bottles. Not not » Um so, we made like 123 bottles. Not not a huge batch and we sold them all in a a huge batch and we sold them all in a a huge batch and we sold them all in a month. month. month. » Wow. Out of your shop or » Wow. Out of your shop or » Wow. Out of your shop or » So, they didn't even go to the » So, they didn't even go to the » So, they didn't even go to the distributor because there was those distributor because there was those distributor because there was those smaller batches. smaller batches. smaller batches. So, the 250 year bottle that one So, the 250 year bottle that one So, the 250 year bottle that one probably uh uh uh may not go out to the distributor. may not go out to the distributor. may not go out to the distributor. » Yeah. » Yeah. » Yeah. » It may be one that we just sell » It may be one that we just sell » It may be one that we just sell directly. directly. directly. » Is this all right? No. » Is this all right? No. » Is this all right? No. » That's the spice rum. » That's the spice rum. » That's the spice rum. The other one. The other one. The other one. » This one. Hey. » This one. Hey. » This one. Hey. » Yeah. So, we made this » Yeah. So, we made this » Yeah. So, we made this » plug. Go get it. Doggy Look at that » plug. Go get it. Doggy Look at that » plug. Go get it. Doggy Look at that label. label. label. It's pretty cool. It's pretty cool. It's pretty cool. » So, the Doggy Fox name is something fun » So, the Doggy Fox name is something fun » So, the Doggy Fox name is something fun to talk about, too. to talk about, too. to talk about, too. » I know. Everybody was looking at the D. » I know. Everybody was looking at the D. » I know. Everybody was looking at the D. It's Doggy Fox, guys. It's Doggy Fox, guys. It's Doggy Fox, guys. » It's fine. We don't care as long as you » It's fine. We don't care as long as you » It's fine. We don't care as long as you buy it. You can say whatever you want. buy it. You can say whatever you want. buy it. You can say whatever you want. So, Doggy was one my brother is kind of So, Doggy was one my brother is kind of So, Doggy was one my brother is kind of a bourbon guy. And so, he likes trying a bourbon guy. And so, he likes trying a bourbon guy. And so, he likes trying the different stuff. And we we you know, the different stuff. And we we you know, the different stuff. And we we you know, we lined up 12 different products and he we lined up 12 different products and he we lined up 12 different products and he can always pick up ours because yours can always pick up ours because yours can always pick up ours because yours has such a unique flavor to it. I don't has such a unique flavor to it. I don't has such a unique flavor to it. I don't know what it is. And he's like, I don't know what it is. And he's like, I don't know what it is. And he's like, I don't know what we do. It just is. You know, know what we do. It just is. You know, know what we do. It just is. You know, something about what we do there's a something about what we do there's a something about what we do there's a unique flavor in all of this stuff. But unique flavor in all of this stuff. But unique flavor in all of this stuff. But he can always pick it out. he can always pick it out. he can always pick it out. » Um » Um » Um » that well water. » that well water. » that well water. » I think so. Yeah. » I think so. Yeah. » I think so. Yeah. But we had But we had But we had made a batch of bourbon for him previous made a batch of bourbon for him previous made a batch of bourbon for him previous to that our distillery and it was a to that our distillery and it was a to that our distillery and it was a maple bourbon. maple bourbon. maple bourbon. And being that we were, you know, being that we were, you know, being that we were, you know, moonshining, I said, "Okay, well, we we moonshining, I said, "Okay, well, we we moonshining, I said, "Okay, well, we we don't want to put our name on it." don't want to put our name on it." don't want to put our name on it." » Right. » Right. » Right. » So » So » So dodgy means sly, elusive, or not to be dodgy means sly, elusive, or not to be dodgy means sly, elusive, or not to be trusted. trusted. trusted. » Okay. » Okay. » Okay. » So then fox, right? So dodgy fox. So we » So then fox, right? So dodgy fox. So we » So then fox, right? So dodgy fox. So we put that on the barrel head that we made put that on the barrel head that we made put that on the barrel head that we made for him and sent that down to him for him and sent that down to him for him and sent that down to him for his birthday. his birthday. his birthday. » That's awesome. » That's awesome. » That's awesome. » And that's today is probably one of my » And that's today is probably one of my » And that's today is probably one of my favorite batches that I want to recreate favorite batches that I want to recreate favorite batches that I want to recreate is a maple bourbon. is a maple bourbon. is a maple bourbon. » Oh, that'd be cool. » Oh, that'd be cool. » Oh, that'd be cool. » But it's an expensive It's the craft » But it's an expensive It's the craft » But it's an expensive It's the craft side stuff. side stuff. side stuff. When you're doing small, you can spend a When you're doing small, you can spend a When you're doing small, you can spend a little bit more money on it. little bit more money on it. little bit more money on it. But when you do a big batch, especially But when you do a big batch, especially But when you do a big batch, especially with maple and you're using real with maple and you're using real with maple and you're using real ingredients like that, ingredients like that, ingredients like that, » It's expensive. » It's expensive. » It's expensive. » It's expensive, but it do. » It's expensive, but it do. » It's expensive, but it do. Oh, but it tastes good. Oh, but it tastes good. Oh, but it tastes good. » What What Yeah, so retail, I » What What Yeah, so retail, I » What What Yeah, so retail, I mean, you're obviously the at scale even mean, you're obviously the at scale even mean, you're obviously the at scale even in a distribution model, you can only in a distribution model, you can only in a distribution model, you can only make so much margins are thinner. So the make so much margins are thinner. So the make so much margins are thinner. So the retail side's obviously retail side's obviously retail side's obviously you can grow that, but you're obviously you can grow that, but you're obviously you can grow that, but you're obviously in a small town. But I mean, you can in a small town. But I mean, you can in a small town. But I mean, you can pull If you've got a good enough venue pull If you've got a good enough venue pull If you've got a good enough venue and a cool enough idea, people drive. We and a cool enough idea, people drive. We and a cool enough idea, people drive. We drive to Wichita for cool stuff. There drive to Wichita for cool stuff. There drive to Wichita for cool stuff. There are people that drive to El Dorado for are people that drive to El Dorado for are people that drive to El Dorado for things. things. things. » Uniquely more people from out of town » Uniquely more people from out of town » Uniquely more people from out of town than in town. than in town. than in town. » Yeah. I can see that. » Yeah. I can see that. » Yeah. I can see that. » Which I don't know if you've Sure you've » Which I don't know if you've Sure you've » Which I don't know if you've Sure you've been by our building when we're open. been by our building when we're open. been by our building when we're open. » Mhm. » Mhm. » Mhm. » Oh yeah, it's awesome. » Oh yeah, it's awesome. » Oh yeah, it's awesome. Yeah, it's like I always think officer. Yeah, it's like I always think officer. Yeah, it's like I always think officer. I always think police are there from a I always think police are there from a I always think police are there from a distance. distance. distance. » Cuz we got the little the cop light bar » Cuz we got the little the cop light bar » Cuz we got the little the cop light bar in both our windows next to our open in both our windows next to our open in both our windows next to our open sign. It's just get your attention. It's sign. It's just get your attention. It's sign. It's just get your attention. It's speed trap. And then you know, I told you earlier And then you know, I told you earlier that name for Leon, that's everybody that name for Leon, that's everybody that name for Leon, that's everybody knows Leon's that speed trap. So that knows Leon's that speed trap. So that knows Leon's that speed trap. So that was the idea of that name, was the idea of that name, was the idea of that name, speed trap distillery. speed trap distillery. speed trap distillery. » Yeah. » Yeah. » Yeah. » When we come to town, it's we're going » When we come to town, it's we're going » When we come to town, it's we're going to keep the name. Eventually, we may go to keep the name. Eventually, we may go to keep the name. Eventually, we may go back out there and build if this back out there and build if this back out there and build if this grows into something grows into something grows into something » Sure. » Sure. » Sure. » that we want to do a farm distillery and » that we want to do a farm distillery and » that we want to do a farm distillery and have a venue and really go after it. have a venue and really go after it. have a venue and really go after it. » Yeah. » Yeah. » Yeah. » So, this is the, you know, beta test, » So, this is the, you know, beta test, » So, this is the, you know, beta test, you know, you know, you know, » Sure. » Sure. » Sure. » see if it all works. » see if it all works. » see if it all works. » Yeah. » Yeah. » Yeah. » But, yeah, we like having those light » But, yeah, we like having those light » But, yeah, we like having those light bars out there. It draws people in. bars out there. It draws people in. bars out there. It draws people in. » It does. Yeah. Yeah. I » It does. Yeah. Yeah. I » It does. Yeah. Yeah. I » And we get people, "Man, I was by your » And we get people, "Man, I was by your » And we get people, "Man, I was by your building the other day and I thought I building the other day and I thought I building the other day and I thought I was getting pulled over." I says, "You was getting pulled over." I says, "You was getting pulled over." I says, "You got pulled over by a building?" got pulled over by a building?" got pulled over by a building?" » » » » I we the pub crawl uh » I we the pub crawl uh » I we the pub crawl uh uh charity auxiliary pub crawl a couple uh charity auxiliary pub crawl a couple uh charity auxiliary pub crawl a couple years ago. Um I was filming that for years ago. Um I was filming that for years ago. Um I was filming that for them and I them and I them and I I thought like you were the last stop on I thought like you were the last stop on I thought like you were the last stop on the pub crawl. You know, it started at the pub crawl. You know, it started at the pub crawl. You know, it started at uh um Blue Goose and then ended at uh um Blue Goose and then ended at uh um Blue Goose and then ended at Speedtrap. And when I was coming out of Speedtrap. And when I was coming out of Speedtrap. And when I was coming out of Vaudeville, I looked over and I saw his Vaudeville, I looked over and I saw his Vaudeville, I looked over and I saw his lights and I was like, "Oh, someone lights and I was like, "Oh, someone lights and I was like, "Oh, someone already Somebody went too far." Somebody already Somebody went too far." Somebody already Somebody went too far." Somebody went too far. And that was the first went too far. And that was the first went too far. And that was the first time I'd seen the lights and I walked up time I'd seen the lights and I walked up time I'd seen the lights and I walked up and I was like, "Oh, got me." and I was like, "Oh, got me." and I was like, "Oh, got me." » Yeah. And, you know, we had asked the » Yeah. And, you know, we had asked the » Yeah. And, you know, we had asked the local police department. We said, "Hey, local police department. We said, "Hey, local police department. We said, "Hey, cuz they come in and talk to us cuz they come in and talk to us cuz they come in and talk to us occasionally. occasionally. occasionally. » Sure. » Sure. » Sure. » And we said, "Hey, uh has anybody » And we said, "Hey, uh has anybody » And we said, "Hey, uh has anybody complained or has you guys have an issue complained or has you guys have an issue complained or has you guys have an issue with the lights?" He says, "No, it with the lights?" He says, "No, it with the lights?" He says, "No, it actually helps slow those people down." actually helps slow those people down." actually helps slow those people down." » Slow down. » Slow down. » Slow down. » And then we talked to him like a couple » And then we talked to him like a couple » And then we talked to him like a couple weeks later and he goes, weeks later and he goes, weeks later and he goes, "The day after you asked, somebody "The day after you asked, somebody "The day after you asked, somebody complained to us about it." complained to us about it." complained to us about it." » » » » But, they said they don't They're fine » But, they said they don't They're fine » But, they said they don't They're fine with it. with it. with it. » Yeah, it all worked out. That's funny. » Yeah, it all worked out. That's funny. » Yeah, it all worked out. That's funny. » Yeah. » Yeah. » Yeah. » Dude, you're awesome. Well, one more » Dude, you're awesome. Well, one more » Dude, you're awesome. Well, one more plug for the retail side for the locals plug for the retail side for the locals plug for the retail side for the locals listening. listening. listening. Joel now has a golf simulator. Joel now has a golf simulator. Joel now has a golf simulator. Uh it's not just like walk in and get a Uh it's not just like walk in and get a Uh it's not just like walk in and get a sample and buy a bottle. Golf simulator, sample and buy a bottle. Golf simulator, sample and buy a bottle. Golf simulator, there's there's there's uh basketball arcade. uh basketball arcade. uh basketball arcade. » Yep, so we have got the basketball, ski » Yep, so we have got the basketball, ski » Yep, so we have got the basketball, ski » What else? Pool hall. » What else? Pool hall. » What else? Pool hall. » We got a pool table in there. We just » We got a pool table in there. We just » We got a pool table in there. We just added the golf simulator, so you can added the golf simulator, so you can added the golf simulator, so you can play 40,000 golf courses. play 40,000 golf courses. play 40,000 golf courses. Uh there's also a couple different games Uh there's also a couple different games Uh there's also a couple different games you can play, so you can rent it by the you can play, so you can rent it by the you can play, so you can rent it by the half hour, hour, or there's a fixed rate half hour, hour, or there's a fixed rate half hour, hour, or there's a fixed rate for the nine hole or for the nine hole or for the nine hole or » Yeah. » Yeah. » Yeah. » or 16 hole, 18 hole. And right now with » or 16 hole, 18 hole. And right now with » or 16 hole, 18 hole. And right now with the golf tournament going on, you the golf tournament going on, you the golf tournament going on, you actually play along with the different actually play along with the different actually play along with the different courses that they're on. So, it's pretty courses that they're on. So, it's pretty courses that they're on. So, it's pretty cool. cool. cool. » Yeah, well, that's » Yeah, well, that's » Yeah, well, that's I I think that's you're onto something I I think that's you're onto something I I think that's you're onto something there. We need stuff to do and there. We need stuff to do and there. We need stuff to do and » Yeah, you just got to find it. » Yeah, you just got to find it. » Yeah, you just got to find it. » Yeah, if you can Yeah, create an » Yeah, if you can Yeah, create an » Yeah, if you can Yeah, create an environment like that and then get the environment like that and then get the environment like that and then get the word out and make it really accessible. word out and make it really accessible. word out and make it really accessible. Do you like call to book or Do you like call to book or Do you like call to book or » Yes, we do. Call for appointments. We're » Yes, we do. Call for appointments. We're » Yes, we do. Call for appointments. We're working on getting the website where you working on getting the website where you working on getting the website where you can book it online. can book it online. can book it online. » Yeah. » Yeah. » Yeah. » We're getting that all set up now. » We're getting that all set up now. » We're getting that all set up now. » spot in there. Yeah, and it's honestly » spot in there. Yeah, and it's honestly » spot in there. Yeah, and it's honestly like a cool venue. Like I could see like a cool venue. Like I could see like a cool venue. Like I could see having a birthday party there. having a birthday party there. having a birthday party there. » It's a good idea. » It's a good idea. » It's a good idea. » actually rent out that space. So, we've » actually rent out that space. So, we've » actually rent out that space. So, we've done birthday parties, retirement done birthday parties, retirement done birthday parties, retirement parties, office parties, office parties, office parties, whatever. parties, whatever. parties, whatever. » It's plenty big enough. » It's plenty big enough. » It's plenty big enough. » We got seating for I think about 50 » We got seating for I think about 50 » We got seating for I think about 50 people in there right now. So, not a people in there right now. So, not a people in there right now. So, not a large venue, but plenty enough to large venue, but plenty enough to large venue, but plenty enough to » Yeah, smaller things and groups, yeah. » Yeah, smaller things and groups, yeah. » Yeah, smaller things and groups, yeah. Well, I appreciate you, man. Keep at it. Well, I appreciate you, man. Keep at it. Well, I appreciate you, man. Keep at it. I enjoy the product and I'll enjoy the I enjoy the product and I'll enjoy the I enjoy the product and I'll enjoy the product this weekend. So, product this weekend. So, product this weekend. So, » Sounds good. » Sounds good. » Sounds good. » Appreciate you doing this. » Appreciate you doing this. » Appreciate you doing this. » Yep. » Yep. » Yep. I mean, or any other day we're Thursday, I mean, or any other day we're Thursday, I mean, or any other day we're Thursday, Friday, Saturday are hours. We're going Friday, Saturday are hours. We're going Friday, Saturday are hours. We're going to be down there today after 3:00, so to be down there today after 3:00, so to be down there today after 3:00, so come see us. come see us. come see us. » Thursday, Friday, Saturday, so that's » Thursday, Friday, Saturday, so that's » Thursday, Friday, Saturday, so that's good to know. Good plug, too. I should good to know. Good plug, too. I should good to know. Good plug, too. I should have asked, when can they walk in? have asked, when can they walk in? have asked, when can they walk in? » yeah, that's we we tell people by » yeah, that's we we tell people by » yeah, that's we we tell people by appointment. We still work moonshiner appointment. We still work moonshiner appointment. We still work moonshiner hours, so hours, so hours, so » » » » if you call us, we'll show up because » if you call us, we'll show up because » if you call us, we'll show up because that's how we're going to stay in that's how we're going to stay in that's how we're going to stay in business. business. business. » Tuesday you need to repel, like we'll » Tuesday you need to repel, like we'll » Tuesday you need to repel, like we'll figure it out. That's awesome. All figure it out. That's awesome. All figure it out. That's awesome. All right, appreciate you, man. right, appreciate you, man. right, appreciate you, man. » Well, thanks again for having me on. » Well, thanks again for having me on. » Well, thanks again for having me on. » Of course, it was a good time. ---