From Ninja Swords to YouTube Films: Jordan Hatfield's Lifelong Creator Journey | Ep 64

What is the most amount of money you What is the most amount of money you made on a single piece of content? One made on a single piece of content? One made on a single piece of content? One piece of content. A single video? And piece of content. A single video? And piece of content. A single video? And you've done lots, but like a single you've done lots, but like a single you've done lots, but like a single video. What is the most amount video. What is the most amount video. What is the most amount Cuz I think a lot of people start going Cuz I think a lot of people start going Cuz I think a lot of people start going after this and then, you know, they're after this and then, you know, they're after this and then, you know, they're they're like 1 year into it and they're they're like 1 year into it and they're they're like 1 year into it and they're trying to But I mean, you've got years trying to But I mean, you've got years trying to But I mean, you've got years into this and into this and into this and A single video, man, I don't know. I I A single video, man, I don't know. I I A single video, man, I don't know. I I think probably think probably think probably You can do above range. It would be You can do above range. It would be You can do above range. It would be » The Killer Growth Podcast starts now. Hey guys, quick disclaimer. We had a Hey guys, quick disclaimer. We had a slight technical difficulty with our slight technical difficulty with our slight technical difficulty with our audio, but it's only for the first 15 audio, but it's only for the first 15 audio, but it's only for the first 15 minutes. So, if you want to scrub ahead, minutes. So, if you want to scrub ahead, minutes. So, if you want to scrub ahead, you can, but to honor Jordan Hatfield's you can, but to honor Jordan Hatfield's you can, but to honor Jordan Hatfield's time, we left it in there. Thanks so time, we left it in there. Thanks so time, we left it in there. Thanks so much. much. much. What's up, guys? Sam McVay here with the What's up, guys? Sam McVay here with the What's up, guys? Sam McVay here with the Killer Growth Podcast and today I have Killer Growth Podcast and today I have Killer Growth Podcast and today I have Jordan Hatfield, Jordan Hatfield, Jordan Hatfield, the founder of so many things. the founder of so many things. the founder of so many things. Filmmaker. Filmmaker. Filmmaker. » called that before. » called that before. » called that before. » You've never been called a founder? » You've never been called a founder? » You've never been called a founder? » No. » No. » No. » Not not like floundering. » Not not like floundering. » Not not like floundering. » Like No, I know. Yeah. » Like No, I know. Yeah. » Like No, I know. Yeah. » Like a fish. » Like a fish. » Like a fish. » Like not a fish. » Like not a fish. » Like not a fish. » Okay. Okay. » Okay. Okay. » Okay. Okay. » If you If you were a character on » If you If you were a character on » If you If you were a character on Finding Nemo, which character would you Finding Nemo, which character would you Finding Nemo, which character would you be? be? be? » Um » Um » Um » Let's say it together. Ready? It's a » Let's say it together. Ready? It's a » Let's say it together. Ready? It's a three, two, one. Dory. three, two, one. Dory. three, two, one. Dory. » Yeah. Yeah. Right. » Yeah. Yeah. Right. » Yeah. Yeah. Right. I couldn't think of a single character. I couldn't think of a single character. I couldn't think of a single character. » He nailed it. » He nailed it. » He nailed it. » Even though » Even though » Even though Even though one of my my kids is Even though one of my my kids is Even though one of my my kids is basically named after the main basically named after the main basically named after the main character, so character, so character, so So, that's another example of my very So, that's another example of my very So, that's another example of my very low brain power. low brain power. low brain power. » » My second son is named Nemo and I » My second son is named Nemo and I couldn't think of couldn't think of couldn't think of » » » » I couldn't think of a name. » I couldn't think of a name. » I couldn't think of a name. » Great. » Great. » Great. This is why I didn't want to do a This is why I didn't want to do a This is why I didn't want to do a podcast, Samuel. podcast, Samuel. podcast, Samuel. » » » » Jordan just mostly sat there the whole » Jordan just mostly sat there the whole » Jordan just mostly sat there the whole time. time. time. Like staring. Like staring. Like staring. » The drool came about 30 minutes » The drool came about 30 minutes » The drool came about 30 minutes in. So good. So good. » He ate too much. » He ate too much. » He ate too much. » Okay. » Okay. » Okay. » I know that. I'm I'm think I'm ready for » I know that. I'm I'm think I'm ready for » I know that. I'm I'm think I'm ready for the next question now. the next question now. the next question now. » Okay, that sounds good. » Okay, that sounds good. » Okay, that sounds good. I'm so ready. I'm so ready. I'm so ready. » No, I'm not. » No, I'm not. » No, I'm not. » Uh but the reels, uh you've made a film, » Uh but the reels, uh you've made a film, » Uh but the reels, uh you've made a film, lots of films, and that's where we're lots of films, and that's where we're lots of films, and that's where we're going to start. going to start. going to start. » Yeah. » Yeah. » Yeah. » Um but you have monumental, we'll tag » Um but you have monumental, we'll tag » Um but you have monumental, we'll tag that. that. that. » This film, sorry I » This film, sorry I » This film, sorry I keep thinking about that. » [gasps] » [gasps] » Uh uh » Uh uh » Uh uh but yeah, so Jordan is my but yeah, so Jordan is my but yeah, so Jordan is my brother-in-law, so I'll lead with that. brother-in-law, so I'll lead with that. brother-in-law, so I'll lead with that. Married to my sister. Married to my sister. Married to my sister. » Mhm. » Mhm. » Mhm. » Has couple » Has couple » Has couple three of my nephews and one of my three of my nephews and one of my three of my nephews and one of my nieces. nieces. nieces. » They're great. One of them's called » They're great. One of them's called » They're great. One of them's called Nemo. Nemo. Nemo. » One of them's » One of them's » One of them's » What's their name? » What's their name? » What's their name? » One of them's called Nemo, yeah. » One of them's called Nemo, yeah. » One of them's called Nemo, yeah. » What are the rest of their names? » What are the rest of their names? » What are the rest of their names? » to to time I do forget » to to time I do forget » to to time I do forget » » » » their names among other important words. » their names among other important words. » their names among other important words. » All right, let's go back to high school. » All right, let's go back to high school. » All right, let's go back to high school. So, I don't know a lot of people. Yeah, So, I don't know a lot of people. Yeah, So, I don't know a lot of people. Yeah, we're going back to high school. I think we're going back to high school. I think we're going back to high school. I think that's where I want to start. that's where I want to start. that's where I want to start. » Okay. » Okay. » Okay. » Uh you » Uh you » Uh you » going to get dark. » going to get dark. » going to get dark. » created a trilogy. » created a trilogy. » created a trilogy. » Yes. » Yes. » Yes. » Like not a lot of people I know and when » Like not a lot of people I know and when » Like not a lot of people I know and when I say like you film you created films in I say like you film you created films in I say like you film you created films in high school, high school, high school, » Right. » Right. » Right. » they weren't like these 20-30 minute » they weren't like these 20-30 minute » they weren't like these 20-30 minute films like a normal high school kid films like a normal high school kid films like a normal high school kid would make, right? Like, oh, I have this would make, right? Like, oh, I have this would make, right? Like, oh, I have this like video idea and at max it's going to like video idea and at max it's going to like video idea and at max it's going to be 30 minutes. be 30 minutes. be 30 minutes. » Right. » Right. » Right. » How long were your movies? » How long were your movies? » How long were your movies? » So, they got progressively longer. » So, they got progressively longer. » So, they got progressively longer. » » » » Uh so, the first one, yeah, it was » Uh so, the first one, yeah, it was » Uh so, the first one, yeah, it was like um probably an hour and 10 minutes like um probably an hour and 10 minutes like um probably an hour and 10 minutes and then the second one was I think 2 and then the second one was I think 2 and then the second one was I think 2 hours, third one I think was probably hours, third one I think was probably hours, third one I think was probably two was probably pushing two and a half. two was probably pushing two and a half. two was probably pushing two and a half. Yeah, I think we just got overly Yeah, I think we just got overly Yeah, I think we just got overly confident about what sort of confident about what sort of confident about what sort of » We are that good. » We are that good. » We are that good. » production quality we're putting out and » production quality we're putting out and » production quality we're putting out and we thought people will love it. We just we thought people will love it. We just we thought people will love it. We just need more. need more. need more. » And we just need more. Got it. » And we just need more. Got it. » And we just need more. Got it. Um and it was good ninja bad ninja. What Um and it was good ninja bad ninja. What Um and it was good ninja bad ninja. What was the name? What was the name? What was the name? » started out my dad got like um » started out my dad got like um » started out my dad got like um I was probably I was probably 14 or I was probably I was probably 14 or I was probably I was probably 14 or 15 and my dad got like an old Sony 15 and my dad got like an old Sony 15 and my dad got like an old Sony camcorder. camcorder. camcorder. Um Um Um and he let us use it one day and we he let us use it one day and we he let us use it one day and we discovered that if we filmed discovered that if we filmed discovered that if we filmed a shot and we hit record, filmed the a shot and we hit record, filmed the a shot and we hit record, filmed the shot, turned it off, moved the camera, shot, turned it off, moved the camera, shot, turned it off, moved the camera, hit record again, turned it off, and did hit record again, turned it off, and did hit record again, turned it off, and did that at several times, we had a that at several times, we had a that at several times, we had a sequence that kind of looked like a sequence that kind of looked like a sequence that kind of looked like a movie and we were like blown away. Like movie and we were like blown away. Like movie and we were like blown away. Like this is the most awesome thing ever. Um this is the most awesome thing ever. Um this is the most awesome thing ever. Um and we had always all of my brothers and we had always all of my brothers and we had always all of my brothers and I and my my cousin who was basically and I and my my cousin who was basically and I and my my cousin who was basically like a brother we always just loved like a brother we always just loved like a brother we always just loved movies and creating stupid stories movies and creating stupid stories movies and creating stupid stories growing up. So growing up. So growing up. So So we just started filming all sorts of So we just started filming all sorts of So we just started filming all sorts of stuff. Um stuff. Um stuff. Um » [snorts] » [snorts] » [snorts] » and that first one started out me » and that first one started out me » and that first one started out me and my my younger brother Shim who was and my my younger brother Shim who was and my my younger brother Shim who was on here recently. Um on here recently. Um on here recently. Um we just went outside one day. We took we just went outside one day. We took we just went outside one day. We took our shirts off. We got some ninja our shirts off. We got some ninja our shirts off. We got some ninja swords. swords. swords. » That's how every good movie starts. » That's how every good movie starts. » That's how every good movie starts. » Yeah, we made like a 5-minute movie and » Yeah, we made like a 5-minute movie and » Yeah, we made like a 5-minute movie and then we decided, "Hey, we could tell a then we decided, "Hey, we could tell a then we decided, "Hey, we could tell a full story with this." full story with this." full story with this." Yeah, so the rest is history. Yeah, so the rest is history. Yeah, so the rest is history. » One thing led to another and 6 hours of » One thing led to another and 6 hours of » One thing led to another and 6 hours of film later. film later. film later. » Right. » Right. » Right. » So how did you edit the first movie? Was » So how did you edit the first movie? Was » So how did you edit the first movie? Was it literally stop start the whole time it literally stop start the whole time it literally stop start the whole time and then you like what was available and then you like what was available and then you like what was available back then? back then? back then? » I think initially like a lot of like the » I think initially like a lot of like the » I think initially like a lot of like the scenes we were doing were filmed were scenes we were doing were filmed were scenes we were doing were filmed were like edited that way and then we ended like edited that way and then we ended like edited that way and then we ended up finding like a really like a probably up finding like a really like a probably up finding like a really like a probably a free editing software I think a free editing software I think a free editing software I think » what '04? » what '04? » what '04? » It would have been '03 » It would have been '03 » It would have been '03 » '04 » '04 » '04 » Yeah. » Yeah. » Yeah. » Um » Um » Um » And so we started editing eventually on » And so we started editing eventually on » And so we started editing eventually on like a free like a free like a free software where we could add music and software where we could add music and software where we could add music and sound effects and stuff like that. Um sound effects and stuff like that. Um sound effects and stuff like that. Um and so by the third movie everything was and so by the third movie everything was and so by the third movie everything was being edited we we stopped doing the being edited we we stopped doing the being edited we we stopped doing the stop start recording kind of method and stop start recording kind of method and stop start recording kind of method and uh we're just filming shot by shot. But uh we're just filming shot by shot. But uh we're just filming shot by shot. But um um um yeah I think it was just that free yeah I think it was just that free yeah I think it was just that free Showbiz I think again is what it was Showbiz I think again is what it was Showbiz I think again is what it was called » Oh yeah I remember Showbiz yeah. » Oh yeah I remember Showbiz yeah. » Oh yeah I remember Showbiz yeah. » cheap did not do much I think you had » cheap did not do much I think you had » cheap did not do much I think you had like two like two like two uh like you had one line of video two uh like you had one line of video two uh like you had one line of video maybe one or two max and like one or two maybe one or two max and like one or two maybe one or two max and like one or two lines of audio so you lines of audio so you lines of audio so you could do could do could do » B-roll on it? I don't know if you could » B-roll on it? I don't know if you could » B-roll on it? I don't know if you could even stack footage. even stack footage. even stack footage. » know if you could stack footage I think » know if you could stack footage I think » know if you could stack footage I think you just had to you just had to you just had to » Yeah. » Yeah. » Yeah. I think I'm going to have to ask Teddy I I think I'm going to have to ask Teddy I I think I'm going to have to ask Teddy I think that might be what we used to make think that might be what we used to make think that might be what we used to make our first music video in high school. our first music video in high school. our first music video in high school. » Yeah. » Yeah. » Yeah. » In the back of a a bed of a truck and it » In the back of a a bed of a truck and it » In the back of a a bed of a truck and it was just us pretending to play was just us pretending to play was just us pretending to play instruments and playing a soundtrack the instruments and playing a soundtrack the instruments and playing a soundtrack the whole time. That was it. whole time. That was it. whole time. That was it. » would love to be able to find Showbiz » would love to be able to find Showbiz » would love to be able to find Showbiz and be able to use it again because I and be able to use it again because I and be able to use it again because I still have the original project files still have the original project files still have the original project files for a lot of movies for a lot of movies for a lot of movies » Oh. » Oh. » Oh. » cuz we used copyrighted music you know » cuz we used copyrighted music you know » cuz we used copyrighted music you know we were using like Star Wars music we were using like Star Wars music we were using like Star Wars music and AC/DC or whatever we could find and AC/DC or whatever we could find and AC/DC or whatever we could find and now on YouTube that's a problem because now on YouTube that's a problem because now on YouTube that's a problem because » Right. » Right. » Right. » you know those videos have so many » you know those videos have so many » you know those videos have so many copyright strikes against them um and copyright strikes against them um and copyright strikes against them um and I've thought it'd be fun to go back and I've thought it'd be fun to go back and I've thought it'd be fun to go back and do do do some kind of original music and then some kind of original music and then some kind of original music and then you know do a a director's cut you know do a a director's cut you know do a a director's cut re-release or something you know. re-release or something you know. re-release or something you know. » that'd be » that'd be » that'd be » You should » You should » You should » I'm sure I'm sure all five of the » I'm sure I'm sure all five of the » I'm sure I'm sure all five of the people that would watch that would people that would watch that would people that would watch that would really enjoy it. really enjoy it. really enjoy it. » really enjoy it. And the production crew » really enjoy it. And the production crew » really enjoy it. And the production crew is called the Clown Crew. is called the Clown Crew. is called the Clown Crew. » Yes. » Yes. » Yes. » right? So you had a group of guys it was » right? So you had a group of guys it was » right? So you had a group of guys it was brothers, friends. brothers, friends. brothers, friends. » Yep. » Yep. » Yep. » Um some of some of you guys were » Um some of some of you guys were » Um some of some of you guys were actually really good actors. Uh Your actually really good actors. Uh Your actually really good actors. Uh Your brother Seth actually acted in college, brother Seth actually acted in college, brother Seth actually acted in college, right? right? right? » Yep. And then our good friend Daniel » Yep. And then our good friend Daniel » Yep. And then our good friend Daniel Connelly who was Connelly who was Connelly who was a part of our crew. He was He was doing a part of our crew. He was He was doing a part of our crew. He was He was doing He did a lot of acting stuff in through He did a lot of acting stuff in through He did a lot of acting stuff in through high school and in college. And so him high school and in college. And so him high school and in college. And so him and Seth were kind of the and Seth were kind of the and Seth were kind of the professional the ones who kind of the professional the ones who kind of the professional the ones who kind of had some idea of what they were doing. had some idea of what they were doing. had some idea of what they were doing. » like six different characters throughout » like six different characters throughout » like six different characters throughout the series? the series? the series? » Yes. Yes, most of us were » Yes. Yes, most of us were » Yes. Yes, most of us were playing multiple characters. playing multiple characters. playing multiple characters. » Yeah. Yeah. And uh so then fast forward, » Yeah. Yeah. And uh so then fast forward, » Yeah. Yeah. And uh so then fast forward, you do the first one. you do the first one. you do the first one. And then tell me at what point, cuz And then tell me at what point, cuz And then tell me at what point, cuz you're at Remington High School, at what you're at Remington High School, at what you're at Remington High School, at what point did you pack out a gym point did you pack out a gym point did you pack out a gym for like the releases? Was it movie one for like the releases? Was it movie one for like the releases? Was it movie one or did that start on or did that start on or did that start on » No, that was one because we had a an » No, that was one because we had a an » No, that was one because we had a an English teacher that English teacher that English teacher that I think just liked what we were doing. I think just liked what we were doing. I think just liked what we were doing. We're kind of buddies with him and he um We're kind of buddies with him and he um We're kind of buddies with him and he um he kind of set it up to where we could he kind of set it up to where we could he kind of set it up to where we could like premiere the first movie in our like premiere the first movie in our like premiere the first movie in our in the school gym. in the school gym. in the school gym. Um and so we decided to do it, didn't Um and so we decided to do it, didn't Um and so we decided to do it, didn't know if anybody would show up. And then know if anybody would show up. And then know if anybody would show up. And then we ended up having like the gym was we ended up having like the gym was we ended up having like the gym was packed full. And people were cheering packed full. And people were cheering packed full. And people were cheering and clap It was It was truly like an and clap It was It was truly like an and clap It was It was truly like an amazing experience. For someone like I amazing experience. For someone like I amazing experience. For someone like I grew up since I was 10 years old, I grew up since I was 10 years old, I grew up since I was 10 years old, I wanted to be a movie director, you know, wanted to be a movie director, you know, wanted to be a movie director, you know, I wanted to make movies. So to be you I wanted to make movies. So to be you I wanted to make movies. So to be you know, 15, 16 in high school and have all know, 15, 16 in high school and have all know, 15, 16 in high school and have all of your peers like cheering for you. And of your peers like cheering for you. And of your peers like cheering for you. And then you know, I go to high school then you know, I go to high school then you know, I go to high school football games or something and I'd have football games or something and I'd have football games or something and I'd have younger kids younger kids younger kids you know, us standing at the urinal you know, us standing at the urinal you know, us standing at the urinal » » » » and they'd be looking over nervously. » and they'd be looking over nervously. » and they'd be looking over nervously. And they'd say, "You're the good And they'd say, "You're the good And they'd say, "You're the good ninjas." ninjas." ninjas." » You're the good ninjas. » You're the good ninjas. » You're the good ninjas. » That's right, son. That's » That's right, son. That's » That's right, son. That's right. I am. right. I am. right. I am. So it it was Yeah, it was pretty fun. So it it was Yeah, it was pretty fun. So it it was Yeah, it was pretty fun. » So how did you do that for all the other » So how did you do that for all the other » So how did you do that for all the other releases? releases? releases? » We did. Yep. So um yeah, we made a » We did. Yep. So um yeah, we made a » We did. Yep. So um yeah, we made a second movie. I I pretty much then it second movie. I I pretty much then it second movie. I I pretty much then it was 2005, we made the first one, 2006 we was 2005, we made the first one, 2006 we was 2005, we made the first one, 2006 we went on made the second one and every went on made the second one and every went on made the second one and every year we were doing like a big premiere year we were doing like a big premiere year we were doing like a big premiere at the school um hanging up flyers at the school um hanging up flyers at the school um hanging up flyers everywhere. everywhere. everywhere. Um Um Um and yeah, had a pretty good crowd and yeah, had a pretty good crowd and yeah, had a pretty good crowd every time, yeah. every time, yeah. every time, yeah. » Yeah. » Yeah. » Yeah. » That's [clears throat] the moment where » That's [clears throat] the moment where » That's [clears throat] the moment where like the jock and all the normal cool like the jock and all the normal cool like the jock and all the normal cool kids are like crap, these kids are way kids are like crap, these kids are way kids are like crap, these kids are way cooler. Like cooler. Like cooler. Like like they want to be you. like they want to be you. like they want to be you. » anymore. » anymore. » anymore. » right? » right? » right? You're like sitting on the sidelines not You're like sitting on the sidelines not You're like sitting on the sidelines not getting any playing time, still the getting any playing time, still the getting any playing time, still the coolest kid on the field. coolest kid on the field. coolest kid on the field. » Yeah, right, right, yes, » Yeah, right, right, yes, » Yeah, right, right, yes, which I was on the sidelines a lot, which I was on the sidelines a lot, which I was on the sidelines a lot, yeah. » So we'll skip over your athletic career. » So we'll skip over your athletic career. » You could skip over that. » You could skip over that. » You could skip over that. » Wait, is that okay? All right. » Wait, is that okay? All right. » Wait, is that okay? All right. » You could. I mean, we could talk about » You could. I mean, we could talk about » You could. I mean, we could talk about it, but it might it, but it might it, but it might » What was the best moment in your high » What was the best moment in your high » What was the best moment in your high school football career? school football career? school football career? » Oh dear lord. » Oh dear lord. » Oh dear lord. » What was the What was the play? » What was the What was the play? » What was the What was the play? » The play? » The play? » The play? » The play. » The play. » The play. The one. The one. The one. » I I don't have I don't have any memories » I I don't have I don't have any memories » I I don't have I don't have any memories of plays in football. I have memories of of plays in football. I have memories of of plays in football. I have memories of excruciating shin splints. excruciating shin splints. excruciating shin splints. And wishing I could quit but knowing I And wishing I could quit but knowing I And wishing I could quit but knowing I needed to stick it out and um needed to stick it out and um needed to stick it out and um yeah, just wishing it was done and over yeah, just wishing it was done and over yeah, just wishing it was done and over and that I'd never signed up. and that I'd never signed up. and that I'd never signed up. I had I didn't have good plays in there. I had I didn't have good plays in there. I had I didn't have good plays in there. » there I've got like five more movie » there I've got like five more movie » there I've got like five more movie ideas. ideas. ideas. » No, I I had I was really good at » No, I I had I was really good at » No, I I had I was really good at bouncing balls off my hands. You bouncing balls off my hands. You bouncing balls off my hands. You know, I was supposed to be a know, I was supposed to be a know, I was supposed to be a receiver. I was pretty good at that. receiver. I was pretty good at that. receiver. I was pretty good at that. » there was a position for that, I would » there was a position for that, I would » there was a position for that, I would have gotten pro. have gotten pro. have gotten pro. » Yes. » Yes. » Yes. Yeah. Yeah. Yeah. » That's amazing. All right, so let's jump » That's amazing. All right, so let's jump » That's amazing. All right, so let's jump out of there. You went to Butler, that's out of there. You went to Butler, that's out of there. You went to Butler, that's where we met, same story as meeting Jim, where we met, same story as meeting Jim, where we met, same story as meeting Jim, practicum, building theater sets, practicum, building theater sets, practicum, building theater sets, lights, audio, all that and filming the lights, audio, all that and filming the lights, audio, all that and filming the whole time. Funny enough, I think about whole time. Funny enough, I think about whole time. Funny enough, I think about that like we we goofed off and that like we we goofed off and that like we we goofed off and » Yeah. » Yeah. » Yeah. » go out to random places and you were » go out to random places and you were » go out to random places and you were just always wanting to film something. just always wanting to film something. just always wanting to film something. » Yeah, like and I didn't even know you » Yeah, like and I didn't even know you » Yeah, like and I didn't even know you and it's just like this guy always is and it's just like this guy always is and it's just like this guy always is talking about some other video idea. talking about some other video idea. talking about some other video idea. » And you might pull out the camera and do » And you might pull out the camera and do » And you might pull out the camera and do it. But that's when my memory then of it. But that's when my memory then of it. But that's when my memory then of the one you made, sure you made several, the one you made, sure you made several, the one you made, sure you made several, but the Wolverine trailer that went on but the Wolverine trailer that went on but the Wolverine trailer that went on forever. forever. forever. » Yeah, that was that was for a » Yeah, that was that was for a » Yeah, that was that was for a um um um a class project actually. I was doing a class project actually. I was doing a class project actually. I was doing some kind of a film class there. some kind of a film class there. some kind of a film class there. And I don't remember what the project And I don't remember what the project And I don't remember what the project requirements were exactly, but yeah, we requirements were exactly, but yeah, we requirements were exactly, but yeah, we decided to do a spoof of the decided to do a spoof of the decided to do a spoof of the Wolverine trailer. Wolverine trailer. Wolverine trailer. » Yeah. » Yeah. » Yeah. » That was that was » That was that was » That was that was » really good. I I just watched it again » really good. I I just watched it again » really good. I I just watched it again with Troy. with Troy. with Troy. » Oh, okay. » Oh, okay. » Oh, okay. » Like a month ago. I was like, "Troy, we » Like a month ago. I was like, "Troy, we » Like a month ago. I was like, "Troy, we got to watch this. I like remember got to watch this. I like remember got to watch this. I like remember this." And we eventually found it. It this." And we eventually found it. It this." And we eventually found it. It was under Clown Crew, the YouTube was under Clown Crew, the YouTube was under Clown Crew, the YouTube channel. channel. channel. » That that kind of stuff is now more like » That that kind of stuff is now more like » That that kind of stuff is now more like that's like vintage YouTube kind of that's like vintage YouTube kind of that's like vintage YouTube kind of stuff before everybody and their mom was stuff before everybody and their mom was stuff before everybody and their mom was making videos. It was It was a was making videos. It was It was a was making videos. It was It was a different a different time for sure. different a different time for sure. different a different time for sure. » For sure. » For sure. » For sure. » Yeah. » Yeah. » Yeah. » Yeah, probably I mean that's pre-Mr. » Yeah, probably I mean that's pre-Mr. » Yeah, probably I mean that's pre-Mr. Beast. Beast. Beast. » Yeah. » Yeah. » Yeah. » You know, like that's kind of crazy how » You know, like that's kind of crazy how » You know, like that's kind of crazy how long ago that was. Yeah. Um that has long ago that was. Yeah. Um that has long ago that was. Yeah. Um that has happened. Uh so then go forward, your happened. Uh so then go forward, your happened. Uh so then go forward, your uh uh uh just doing oddball jobs. You started just doing oddball jobs. You started just doing oddball jobs. You started working for my cleaning company. working for my cleaning company. working for my cleaning company. » I did. » I did. » I did. » You were the window guy. » You were the window guy. » You were the window guy. » Yep. » Yep. » Yep. » Right. And I think I don't know if you » Right. And I think I don't know if you » Right. And I think I don't know if you and Faith had just got married. and Faith had just got married. and Faith had just got married. » When I joined Yeah. » When I joined Yeah. » When I joined Yeah. » Good to be clean. » Good to be clean. » Good to be clean. » I think so. I think so. Yeah, because I » I think so. I think so. Yeah, because I » I think so. I think so. Yeah, because I did tree work for about 2 years. did tree work for about 2 years. did tree work for about 2 years. And then we got married and I And then we got married and I And then we got married and I Yeah, came on with Good to Be Clean and Yeah, came on with Good to Be Clean and Yeah, came on with Good to Be Clean and did that for about 2 years. did that for about 2 years. did that for about 2 years. » Yep. Did some window cleaning and then » Yep. Did some window cleaning and then » Yep. Did some window cleaning and then moved you in. moved you in. moved you in. » You were cleaning toilets. » You were cleaning toilets. » You were cleaning toilets. » Cleaned some toilets, did some floors. » Cleaned some toilets, did some floors. » Cleaned some toilets, did some floors. » Got some acid cleaner sprayed in my eye. » Got some acid cleaner sprayed in my eye. » Got some acid cleaner sprayed in my eye. » Oh, I forgot about that. » Oh, I forgot about that. » Oh, I forgot about that. » fun stuff. Yeah. » fun stuff. Yeah. » fun stuff. Yeah. » Do Do you remember going to Topeka, » Do Do you remember going to Topeka, » Do Do you remember going to Topeka, Kansas to the post office and we came Kansas to the post office and we came Kansas to the post office and we came back with bed bugs? back with bed bugs? back with bed bugs? » Yep. » Yep. » Yep. » Out of that hotel room. That was » Out of that hotel room. That was » Out of that hotel room. That was terrible. terrible. terrible. » That was good. That was fun. » That was good. That was fun. » That was good. That was fun. » That was so fun. And then remember the » That was so fun. And then remember the » That was so fun. And then remember the guy I tried to fire? guy I tried to fire? guy I tried to fire? » I do remember that and we were afraid he » I do remember that and we were afraid he » I do remember that and we were afraid he was going to was going to was going to » Yeah, and then he came back into work » Yeah, and then he came back into work » Yeah, and then he came back into work the next day. the next day. the next day. » Yeah. » Yeah. » Yeah. » And Jordan was kind of like managing » And Jordan was kind of like managing » And Jordan was kind of like managing some of the janitorial for some of the janitorial for some of the janitorial for us. us. us. » Yeah. » Yeah. » Yeah. » And I'm like, "Jordan, call him cuz he » And I'm like, "Jordan, call him cuz he » And I'm like, "Jordan, call him cuz he sabotaged our equipment." sabotaged our equipment." sabotaged our equipment." » fire him, didn't you? » fire him, didn't you? » fire him, didn't you? » No, I fired him and then he came in the » No, I fired him and then he came in the » No, I fired him and then he came in the next day. next day. next day. And then I had you call to try and get And then I had you call to try and get And then I had you call to try and get the deal done. the deal done. the deal done. » right. » right. » right. » That still didn't go well. We both » That still didn't go well. We both » That still didn't go well. We both couldn't get rid of him. And then he couldn't get rid of him. And then he couldn't get rid of him. And then he sabotaged all of our equipment on the sabotaged all of our equipment on the sabotaged all of our equipment on the last day of work. He cut all the power last day of work. He cut all the power last day of work. He cut all the power cords. cords. cords. » Oh, I don't remember that. » Oh, I don't remember that. » Oh, I don't remember that. » of the contract, so I made you call him. » of the contract, so I made you call him. » of the contract, so I made you call him. I did not know this is good advice for I did not know this is good advice for I did not know this is good advice for business owners, okay? They need to know business owners, okay? They need to know business owners, okay? They need to know when you're recording. when you're recording. when you're recording. » We tried to » We tried to » We tried to » This is the best this is such a Dory » This is the best this is such a Dory » This is the best this is such a Dory moment. moment. moment. » now? We tried to entrap him. » now? We tried to entrap him. » now? We tried to entrap him. » Yes, we did. We did. And we didn't use » Yes, we did. We did. And we didn't use » Yes, we did. We did. And we didn't use anything, we didn't do anything, but you anything, we didn't do anything, but you anything, we didn't do anything, but you called him and I was like, "You got to called him and I was like, "You got to called him and I was like, "You got to call him call him call him cuz he liked you and he didn't like me." cuz he liked you and he didn't like me." cuz he liked you and he didn't like me." » Right. » Right. » Right. » And I was like, "You call him and get » And I was like, "You call him and get » And I was like, "You call him and get him to admit him to admit him to admit » 100% » 100% » 100% » 100% » 100% » 100% You're Dory, I'm the shark or whatever. You're Dory, I'm the shark or whatever. You're Dory, I'm the shark or whatever. » Dory. » Dory. » Dory. » That's Finding Nemo. » That's Finding Nemo. » That's Finding Nemo. » Right. Yeah, there you go. » Right. Yeah, there you go. » Right. Yeah, there you go. » I'll write that down. Just another name. » I'll write that down. Just another name. » I'll write that down. Just another name. » swimming. » swimming. » swimming. So, you call him and he gets on the So, you call him and he gets on the So, you call him and he gets on the phone and I'm like, "Just record him and phone and I'm like, "Just record him and phone and I'm like, "Just record him and get him to admit he did that." Cuz I was get him to admit he did that." Cuz I was get him to admit he did that." Cuz I was going to hold his last paycheck for all going to hold his last paycheck for all going to hold his last paycheck for all the damage he caused. the damage he caused. the damage he caused. » And so » And so » And so » » » » you're on with him and at some point he » you're on with him and at some point he » you're on with him and at some point he goes, goes, goes, "Wait, are you recording me? That's "Wait, are you recording me? That's "Wait, are you recording me? That's illegal. You have to notify me." And I illegal. You have to notify me." And I illegal. You have to notify me." And I was like, "No." was like, "No." was like, "No." » Yeah. » Yeah. » Yeah. » And which we looked at the laws and you » And which we looked at the laws and you » And which we looked at the laws and you didn't have to notify him. didn't have to notify him. didn't have to notify him. » Yeah, I don't I don't think it was » Yeah, I don't I don't think it was » Yeah, I don't I don't think it was permissible in court. You could still permissible in court. You could still permissible in court. You could still record him, but it wasn't like it was record him, but it wasn't like it was record him, but it wasn't like it was anything we could use or something. I anything we could use or something. I anything we could use or something. I don't know. Whatever lawyer's listening, don't know. Whatever lawyer's listening, don't know. Whatever lawyer's listening, but nothing happened. but nothing happened. but nothing happened. » » » » Because the » Because the » Because the you probably don't remember this part. you probably don't remember this part. you probably don't remember this part. You get off and you tell me this whole You get off and you tell me this whole You get off and you tell me this whole thing and then you just start dying thing and then you just start dying thing and then you just start dying laughing on the phone with me and I'm laughing on the phone with me and I'm laughing on the phone with me and I'm like, "What?" Like this all sounds like, "What?" Like this all sounds like, "What?" Like this all sounds tragic. Like he was on to you and you tragic. Like he was on to you and you tragic. Like he was on to you and you Yeah, I wasn't recording the whole time. Yeah, I wasn't recording the whole time. Yeah, I wasn't recording the whole time. Oh, did I forget? You thought you were Oh, did I forget? You thought you were Oh, did I forget? You thought you were You tried to get your phone to record You tried to get your phone to record You tried to get your phone to record and it wasn't the whole and it wasn't the whole and it wasn't the whole » Yeah, that sounds about right. » Yeah, that sounds about right. » Yeah, that sounds about right. » Then I just remember we both just start » Then I just remember we both just start » Then I just remember we both just start dying laughing and it's like, well, it dying laughing and it's like, well, it dying laughing and it's like, well, it was worth the try. was worth the try. was worth the try. » pay for it? » pay for it? » pay for it? » stuff » stuff » stuff » No, I got scared cuz then he started » No, I got scared cuz then he started » No, I got scared cuz then he started threatening my family. threatening my family. threatening my family. » Oh, that's right. » Oh, that's right. » Oh, that's right. » And some weird stuff and then I had a » And some weird stuff and then I had a » And some weird stuff and then I had a bad dream about it and I just sent him bad dream about it and I just sent him bad dream about it and I just sent him his full paycheck. his full paycheck. his full paycheck. » Yeah. » Yeah. » Yeah. » It's the Michael Scott moment, you know, » It's the Michael Scott moment, you know, » It's the Michael Scott moment, you know, I I I killed a deer once. Had to finish I I I killed a deer once. Had to finish I I I killed a deer once. Had to finish it off with a shovel. Took about an it off with a shovel. Took about an it off with a shovel. Took about an hour. hour. hour. That was my firing ability. That was my firing ability. That was my firing ability. Uh, but anyway, all right. Uh, but anyway, all right. Uh, but anyway, all right. » times. I forgot about that. » times. I forgot about that. » times. I forgot about that. » So then you jumped into a marketing role » So then you jumped into a marketing role » So then you jumped into a marketing role with us. with us. with us. » Yes, I did. Yeah. » Yes, I did. Yeah. » Yes, I did. Yeah. » So you kind of transitioned out of » So you kind of transitioned out of » So you kind of transitioned out of cleaning to Revelate Creative. cleaning to Revelate Creative. cleaning to Revelate Creative. » Revelate Creative was formed and we » Revelate Creative was formed and we » Revelate Creative was formed and we started doing film like large-scale started doing film like large-scale started doing film like large-scale video projects for companies. video projects for companies. video projects for companies. » Yep. » Yep. » Yep. » And Tyler Brickley was there as well and » And Tyler Brickley was there as well and » And Tyler Brickley was there as well and you made a national geographic of a you made a national geographic of a you made a national geographic of a pavement and asphalt company. pavement and asphalt company. pavement and asphalt company. » Right, right. A production series. There » Right, right. A production series. There » Right, right. A production series. There was four of them, I think. Yeah. was four of them, I think. Yeah. was four of them, I think. Yeah. » He He was He was on the podcast and I » He He was He was on the podcast and I » He He was He was on the podcast and I told him when he changed his name, I was told him when he changed his name, I was told him when he changed his name, I was like, that was the worst thing. I just like, that was the worst thing. I just like, that was the worst thing. I just thought those videos are gone forever. thought those videos are gone forever. thought those videos are gone forever. » Oh, yeah, you can't use them. » Oh, yeah, you can't use them. » Oh, yeah, you can't use them. » use them. » use them. » use them. » Yeah. » Yeah. » Yeah. » It's all over his name. » It's all over his name. » It's all over his name. » Yeah. » Yeah. » Yeah. » Or the old name was all over them. » Or the old name was all over them. » Or the old name was all over them. Um Um Um » All right, we're back. » All right, we're back. » All right, we're back. Technical detail issue there. Technical detail issue there. Technical detail issue there. It's all right. It's all right. It's all right. » Uh, so we did Revelate Creative, uh, did » Uh, so we did Revelate Creative, uh, did » Uh, so we did Revelate Creative, uh, did post-production, did that for a while. post-production, did that for a while. post-production, did that for a while. » Shaw's Pest Control » Shaw's Pest Control » Shaw's Pest Control » Shaw's Pest Control, that was epic and » Shaw's Pest Control, that was epic and » Shaw's Pest Control, that was epic and hilarious. hilarious. hilarious. » Go to Shaw's Pest Control's website and » Go to Shaw's Pest Control's website and » Go to Shaw's Pest Control's website and look at the most unnecessary promo video look at the most unnecessary promo video look at the most unnecessary promo video ever, but it's still It's lasted, ever, but it's still It's lasted, ever, but it's still It's lasted, though. I mean, it's stood the test of though. I mean, it's stood the test of though. I mean, it's stood the test of time. time. time. » Yeah, I haven't watched that for a » Yeah, I haven't watched that for a » Yeah, I haven't watched that for a while. while. while. » People still talk about it. » People still talk about it. » People still talk about it. » I have thought recently about all the » I have thought recently about all the » I have thought recently about all the things we could do now with AI that we things we could do now with AI that we things we could do now with AI that we could have could have could have Yeah. Yeah. Yeah. » made like a full-length blockbuster » made like a full-length blockbuster » made like a full-length blockbuster » big time » big time » big time » Shaw's » Shaw's » Shaw's » It was still pretty good without AI, the » It was still pretty good without AI, the » It was still pretty good without AI, the bugs and the shooting of the bugs. bugs and the shooting of the bugs. bugs and the shooting of the bugs. » That that was » That that was » That that was Revelate was great just because it you Revelate was great just because it you Revelate was great just because it you know you were basically just paying me know you were basically just paying me know you were basically just paying me to learn how to do so many things. to learn how to do so many things. to learn how to do so many things. » » » » Um » Um » Um but yeah there were just so many of those yeah there were just so many of those yeah there were just so many of those projects like the Shaw's Pest projects like the Shaw's Pest projects like the Shaw's Pest Control was just so overblown and Control was just so overblown and Control was just so overblown and unnecessary but I learned so much doing unnecessary but I learned so much doing unnecessary but I learned so much doing that doing that project and it was so that doing that project and it was so that doing that project and it was so fun. fun. fun. » I think it's a good I'm I'm glad it » I think it's a good I'm I'm glad it » I think it's a good I'm I'm glad it happened cuz I think the takeaway was happened cuz I think the takeaway was happened cuz I think the takeaway was like there is like there is like there is a lot of pros to something like that a lot of pros to something like that a lot of pros to something like that because of how well it uh because of how well it uh because of how well it uh ages. ages. ages. » Yeah. » Yeah. » Yeah. » You know it's still people will see it » You know it's still people will see it » You know it's still people will see it and bring it up and talk about it. Oh my and bring it up and talk about it. Oh my and bring it up and talk about it. Oh my god. god. god. » That was nuts. » That was nuts. » That was nuts. » And I'm like it's so outdated but yet it » And I'm like it's so outdated but yet it » And I'm like it's so outdated but yet it still blows people's minds and I'm like still blows people's minds and I'm like still blows people's minds and I'm like I think we're like right at that moment I think we're like right at that moment I think we're like right at that moment for the first time in like 8 years that for the first time in like 8 years that for the first time in like 8 years that people are going to be like oh they people are going to be like oh they people are going to be like oh they should have used AI to make should have used AI to make should have used AI to make » Yeah. » Yeah. » Yeah. » parts of that, right? Like » parts of that, right? Like » parts of that, right? Like » Best part of that video was Pat Holiday. » Best part of that video was Pat Holiday. » Best part of that video was Pat Holiday. » Oh my gosh, General Pat. » Oh my gosh, General Pat. » Oh my gosh, General Pat. » General Pat. » General Pat. » General Pat. » He was so good. » He was so good. » He was so good. » So good. » So good. » So good. » So good, yeah. He missed his » So good, yeah. He missed his » So good, yeah. He missed his [clears throat] calling for sure. [clears throat] calling for sure. [clears throat] calling for sure. » Oh yeah, never acted a day in his life » Oh yeah, never acted a day in his life » Oh yeah, never acted a day in his life but it's like I believe he was just like but it's like I believe he was just like but it's like I believe he was just like hardcore » military. » military. » military. » where Brick Lee cries a little bit » where Brick Lee cries a little bit » where Brick Lee cries a little bit during his speech and then he's like during his speech and then he's like during his speech and then he's like Brick Lee's like yeah I really felt Brick Lee's like yeah I really felt Brick Lee's like yeah I really felt something there. Like he was that good. something there. Like he was that good. something there. Like he was that good. » Right. » Right. » Right. » I knew that we weren't in the middle of » I knew that we weren't in the middle of » I knew that we weren't in the middle of a bug apocalypse but a bug apocalypse but a bug apocalypse but this general really inspired me. this general really inspired me. this general really inspired me. » » » » Oh man. » Oh man. » Oh man. » I saw a clip of Ryan Brick Lee and Zach » I saw a clip of Ryan Brick Lee and Zach » I saw a clip of Ryan Brick Lee and Zach Beall that were in that Beall that were in that Beall that were in that » Oh yeah. » Oh yeah. » Oh yeah. » like standing out by the Good Be Clean » like standing out by the Good Be Clean » like standing out by the Good Be Clean van. van. van. » crawl all over it. » crawl all over it. » crawl all over it. » Go all over the van. I think Melinda » Go all over the van. I think Melinda » Go all over the van. I think Melinda just posted that. Ryan's voice is so just posted that. Ryan's voice is so just posted that. Ryan's voice is so different. different. different. » Oh he was so young. I mean I think he » Oh he was so young. I mean I think he » Oh he was so young. I mean I think he was in high school, yeah. was in high school, yeah. was in high school, yeah. » » » » Yeah. Really high pitched Ryan. » Yeah. Really high pitched Ryan. » Yeah. Really high pitched Ryan. » Yeah, like super feminine » Yeah, like super feminine » Yeah, like super feminine and just weak sounding. and just weak sounding. and just weak sounding. » So, fast forward, we shut that down, » So, fast forward, we shut that down, » So, fast forward, we shut that down, realize we are not in a place or ready realize we are not in a place or ready realize we are not in a place or ready to run a a media company. to run a a media company. to run a a media company. » And you go off and do some ministry » And you go off and do some ministry » And you go off and do some ministry stuff. You start doing filmmaking in stuff. You start doing filmmaking in stuff. You start doing filmmaking in ministry, and you produced your like ministry, and you produced your like ministry, and you produced your like legit first film, documentary style. legit first film, documentary style. legit first film, documentary style. » Mhm. » Mhm. » Mhm. » About a guy who uh two guys that were in » About a guy who uh two guys that were in » About a guy who uh two guys that were in prison, out of prison, prison, out of prison, prison, out of prison, » Yep. » Yep. » Yep. » found faith, um » found faith, um » found faith, um and that was like Great Lighthouse and that was like Great Lighthouse and that was like Great Lighthouse Studios. Studios. Studios. » Great Light Studios. » Great Light Studios. » Great Light Studios. » Great Light Studios. » Great Light Studios. » Great Light Studios. And did that for And did that for And did that for I don't know how long you did that. I don't know how long you did that. I don't know how long you did that. » Yeah. » Yeah. » Yeah. I started doing that in probably 2016, I started doing that in probably 2016, I started doing that in probably 2016, maybe? 16, 17. maybe? 16, 17. maybe? 16, 17. Um and still have Great Light Um and still have Great Light Um and still have Great Light Studios. I'm not doing Studios. I'm not doing Studios. I'm not doing a whole lot with it at this point. Um it a whole lot with it at this point. Um it a whole lot with it at this point. Um it kind of turned into a kind of turned into a kind of turned into a a a a a platform to a platform to a platform to battle cults and um do battle cults and um do battle cults and um do been doing a lot of interviews with uh been doing a lot of interviews with uh been doing a lot of interviews with uh former cult members and things like former cult members and things like former cult members and things like that. Um that. Um that. Um So, yeah, my goal initially was just to So, yeah, my goal initially was just to So, yeah, my goal initially was just to do films, and then it just kind of took do films, and then it just kind of took do films, and then it just kind of took on a different on a different on a different kind of life, um which is good cuz it kind of life, um which is good cuz it kind of life, um which is good cuz it it's helped a lot of people. it's helped a lot of people. it's helped a lot of people. Um Um Um and I'd love to do more there, but just and I'd love to do more there, but just and I'd love to do more there, but just time. time. time. » Sure. » Sure. » Sure. » Yeah. » Yeah. » Yeah. Yeah. Yeah. Yeah. » Um what's what's the main cult I see » Um what's what's the main cult I see » Um what's what's the main cult I see your interviews about? your interviews about? your interviews about? » the World Mission Society Church of » the World Mission Society Church of » the World Mission Society Church of » God. Yeah, I can see it. » God. Yeah, I can see it. » God. Yeah, I can see it. » Yeah, it's it's just a South Korean » Yeah, it's it's just a South Korean » Yeah, it's it's just a South Korean cult. South Korea is just for whatever cult. South Korea is just for whatever cult. South Korea is just for whatever reason like a reason like a reason like a breeding ground for breeding ground for breeding ground for high demand and high control cults. So, high demand and high control cults. So, high demand and high control cults. So, cults that aren't just like they have a cults that aren't just like they have a cults that aren't just like they have a some weird teachings and some weird teachings and some weird teachings and strange ideas. It's like they strange ideas. It's like they strange ideas. It's like they destroy people's lives to a degree, you destroy people's lives to a degree, you destroy people's lives to a degree, you know, they just through um know, they just through um know, they just through um different manipulative tactics where different manipulative tactics where different manipulative tactics where they get people's finances, they get they get people's finances, they get they get people's finances, they get people's just extreme amounts of time people's just extreme amounts of time people's just extreme amounts of time that they require, that they require, that they require, breaking up families, all sorts of breaking up families, all sorts of breaking up families, all sorts of stuff, and you know, people stuff, and you know, people stuff, and you know, people essentially get locked into these groups essentially get locked into these groups essentially get locked into these groups because the doctrine is constructed in because the doctrine is constructed in because the doctrine is constructed in such a way that there's so much fear such a way that there's so much fear such a way that there's so much fear around it, you know, you're afraid of around it, you know, you're afraid of around it, you know, you're afraid of going to hell if you step out the door, going to hell if you step out the door, going to hell if you step out the door, so you essentially lock yourself in so you essentially lock yourself in so you essentially lock yourself in to these groups. Um to these groups. Um to these groups. Um and so, and so, and so, yeah, but just making those videos, yeah, but just making those videos, yeah, but just making those videos, interviewing former members, it's been a interviewing former members, it's been a interviewing former members, it's been a lot of fun to see a lot of people coming lot of fun to see a lot of people coming lot of fun to see a lot of people coming out of it. out of it. out of it. Um and just other a whole bunch of other Um and just other a whole bunch of other Um and just other a whole bunch of other YouTube channels have kind of popped up YouTube channels have kind of popped up YouTube channels have kind of popped up since I started mine. When I started it, since I started mine. When I started it, since I started mine. When I started it, there was a like a couple videos online, there was a like a couple videos online, there was a like a couple videos online, like just not very many like just not very many like just not very many resources about the group, which was one resources about the group, which was one resources about the group, which was one of the reason I wanted to of the reason I wanted to of the reason I wanted to to kind of focus on on doing that. Um to kind of focus on on doing that. Um to kind of focus on on doing that. Um and now over the years, and now over the years, and now over the years, I think I think I think members seeing like the interviews I put members seeing like the interviews I put members seeing like the interviews I put out and seeing these other people coming out and seeing these other people coming out and seeing these other people coming out and speaking out, it's kind of out and speaking out, it's kind of out and speaking out, it's kind of emboldened a lot of people emboldened a lot of people emboldened a lot of people to kind of do the same thing. to kind of do the same thing. to kind of do the same thing. Um Um Um So, yeah. Yeah, it's it's just those So, yeah. Yeah, it's it's just those So, yeah. Yeah, it's it's just those groups are just wacky. groups are just wacky. groups are just wacky. And it's when you start to hear some of And it's when you start to hear some of And it's when you start to hear some of these stories, it's just these stories, it's just these stories, it's just » to some of the clips and it's like, "Oh » to some of the clips and it's like, "Oh » to some of the clips and it's like, "Oh my god." my god." my god." » Yeah. » Yeah. » Yeah. » Yeah. That's sad. » Yeah. That's sad. » Yeah. That's sad. » It's infuriating in a lot of ways that » It's infuriating in a lot of ways that » It's infuriating in a lot of ways that » Yeah. » Yeah. » Yeah. » that people It's just like, how is this » that people It's just like, how is this » that people It's just like, how is this legal? How are How is this even legal? How are How is this even legal? How are How is this even Yeah. It's just unreal some of the stuff Yeah. It's just unreal some of the stuff Yeah. It's just unreal some of the stuff that » like the definition of a cult is » like the definition of a cult is » like the definition of a cult is uh control, uh control, uh control, » Mhm. » Mhm. » Mhm. » and then some weird sex thing, and » and then some weird sex thing, and » and then some weird sex thing, and someone makes a lot of money. someone makes a lot of money. someone makes a lot of money. » Like it's like » Like it's like » Like it's like » Usually, yeah. It seems like those are » Usually, yeah. It seems like those are » Usually, yeah. It seems like those are the three ingredients. the three ingredients. the three ingredients. » And sex isn't so much I mean, at least » And sex isn't so much I mean, at least » And sex isn't so much I mean, at least on the surface level, I'm sure there's on the surface level, I'm sure there's on the surface level, I'm sure there's stuff that goes on in the behind the stuff that goes on in the behind the stuff that goes on in the behind the scenes, but not so much a part of this. scenes, but not so much a part of this. scenes, but not so much a part of this. This group is just all about This group is just all about This group is just all about power and um trying to present power and um trying to present power and um trying to present itself as as, you know, in a positive itself as as, you know, in a positive itself as as, you know, in a positive way to the public. Doing a bunch of They way to the public. Doing a bunch of They way to the public. Doing a bunch of They do all kinds of uh They do all kinds of uh They do all kinds of uh charity type of, you know, um public charity type of, you know, um public charity type of, you know, um public cleanings and cleanings and cleanings and different things where they always different things where they always different things where they always ensure that they have media. They won't ensure that they have media. They won't ensure that they have media. They won't go out and do any of these events um go out and do any of these events um go out and do any of these events um unless they know they've got a news unless they know they've got a news unless they know they've got a news organization who's willing to come cover organization who's willing to come cover organization who's willing to come cover it. it. it. Um but they're they're more about Um but they're they're more about Um but they're they're more about getting power and control over people. getting power and control over people. getting power and control over people. Um Um Um and » I'm assuming that also results in them » I'm assuming that also results in them » I'm assuming that also results in them making money. making money. making money. » Oh, yeah. » Oh, yeah. » Oh, yeah. Yeah. Yeah. Yeah. » Yes, they're making lots of money. Yeah. » Yes, they're making lots of money. Yeah. » Yes, they're making lots of money. Yeah. » Um because they again, unless members » Um because they again, unless members » Um because they again, unless members if if you knew the amount of money that if if you knew the amount of money that if if you knew the amount of money that some of these people are tithe-ing some of these people are tithe-ing some of these people are tithe-ing uh because they require uh because they require uh because they require you know, like you know, like you know, like I I can't remember exactly what how I I can't remember exactly what how I I can't remember exactly what how often it is, but I I'm I think it's um often it is, but I I'm I think it's um often it is, but I I'm I think it's um I know on Saturdays, I think there's one I know on Saturdays, I think there's one I know on Saturdays, I think there's one or two tithes every Saturday. I think or two tithes every Saturday. I think or two tithes every Saturday. I think there's maybe a daily tithe. there's maybe a daily tithe. there's maybe a daily tithe. Um Um Um but I've heard of people where they're but I've heard of people where they're but I've heard of people where they're basically being pressured into giving basically being pressured into giving basically being pressured into giving you know, like the vast majority of you know, like the vast majority of you know, like the vast majority of their income. And they're already their income. And they're already their income. And they're already struggling financially in different struggling financially in different struggling financially in different ways. But this these groups just they ways. But this these groups just they ways. But this these groups just they don't don't don't » was the name of the church again? » was the name of the church again? » was the name of the church again? » The World Missions Society Church of » The World Missions Society Church of » The World Missions Society Church of God. God. God. » So, I this is a sidebar, but at some » So, I this is a sidebar, but at some » So, I this is a sidebar, but at some point I need to tell you about the guy point I need to tell you about the guy point I need to tell you about the guy who I met that was in that and got who I met that was in that and got who I met that was in that and got married in South Korea on the football married in South Korea on the football married in South Korea on the football field. field. field. In an arena. Yeah. With In an arena. Yeah. With In an arena. Yeah. With » Oh, with » Oh, with » Oh, with » a hundred other couples all got married » a hundred other couples all got married » a hundred other couples all got married at the same moment. And I think it was at the same moment. And I think it was at the same moment. And I think it was that exact same one and his family's that exact same one and his family's that exact same one and his family's money turned into a crisis cuz they gave money turned into a crisis cuz they gave money turned into a crisis cuz they gave it all away. They had nothing. Um it all away. They had nothing. Um it all away. They had nothing. Um » Yeah. » Yeah. » Yeah. » Um and it was it was South Korea-based » Um and it was it was South Korea-based » Um and it was it was South Korea-based church called church called church called » Yep. » Yep. » Yep. » And he has a photo of his wedding and » And he has a photo of his wedding and » And he has a photo of his wedding and it's literally like it's literally like it's literally like » That might have been the » That might have been the » That might have been the Moonies. Uh I can't remember the Moonies. Uh I can't remember the Moonies. Uh I can't remember the » Yes. Yeah. » Yes. Yeah. » Yes. Yeah. » Yeah, cuz there's a lot of similarity » Yeah, cuz there's a lot of similarity » Yeah, cuz there's a lot of similarity about it. about it. about it. » Okay. » Okay. » Okay. » But again, South Korea just has all » But again, South Korea just has all » But again, South Korea just has all these crazy cults and these crazy cults and these crazy cults and » That's interesting. » That's interesting. » That's interesting. » Yeah, arranged marriages » Yeah, arranged marriages » Yeah, arranged marriages » Wow. » Wow. » Wow. » of crazy stuff, yeah. » of crazy stuff, yeah. » of crazy stuff, yeah. » He's actually uh hopefully going to come » He's actually uh hopefully going to come » He's actually uh hopefully going to come on the podcast here in the near future. on the podcast here in the near future. on the podcast here in the near future. I'm sure we'll talk about that a little I'm sure we'll talk about that a little I'm sure we'll talk about that a little bit. Mostly about his tech company, but bit. Mostly about his tech company, but bit. Mostly about his tech company, but Okay, so you did that for a while, then Okay, so you did that for a while, then Okay, so you did that for a while, then you start Hicks and you start Hicks and you start Hicks and » Giggles is what I was going to jump into » Giggles is what I was going to jump into » Giggles is what I was going to jump into because you were kind of like doing that because you were kind of like doing that because you were kind of like doing that and then you and your brother and then you and your brother and then you and your brother » Yep. » Yep. » Yep. » like making funny stuff and Hicks and » like making funny stuff and Hicks and » like making funny stuff and Hicks and Giggles now has I mean, how many Giggles now has I mean, how many Giggles now has I mean, how many followers combined? followers combined? followers combined? » Uh across platforms is it's over 2 » Uh across platforms is it's over 2 » Uh across platforms is it's over 2 million, I think. million, I think. million, I think. » Yeah. » Yeah. » Yeah. » Yeah. » Yeah. » Yeah. » And it's you putting in » And it's you putting in » And it's you putting in fake teeth. I should have you dress up. fake teeth. I should have you dress up. fake teeth. I should have you dress up. » You should have Yeah, I should have » You should have Yeah, I should have » You should have Yeah, I should have interviewed Buzz, interviewed Buzz, interviewed Buzz, » You should have interviewed Buzz. » You should have interviewed Buzz. » You should have interviewed Buzz. » » » » Let's switch characters. » Let's switch characters. » Let's switch characters. » Uh » Uh » Uh » You got fake teeth in, » You got fake teeth in, » You got fake teeth in, » Yep. » Yep. » Yep. » hair, » hair, » hair, » the hat, » the hat, » the hat, » Yeah. » Yeah. » Yeah. » And you just two hillbillies and it » And you just two hillbillies and it » And you just two hillbillies and it started with you guys just saying started with you guys just saying started with you guys just saying knock-knock jokes, basically, right? knock-knock jokes, basically, right? knock-knock jokes, basically, right? » Uh dad jokes. » Uh dad jokes. » Uh dad jokes. » Dad jokes. » Dad jokes. » Dad jokes. » Yeah, I think um » Yeah, I think um » Yeah, I think um we were at like a we were at like a we were at like a uh uh get-together with like the group uh uh get-together with like the group uh uh get-together with like the group of friends from high school who made the of friends from high school who made the of friends from high school who made the movies and every time we get movies and every time we get movies and every time we get together we're all basically essentially together we're all basically essentially together we're all basically essentially been like, "Man, I wish we could just been like, "Man, I wish we could just been like, "Man, I wish we could just make movies again. That was the best make movies again. That was the best make movies again. That was the best time and we've always wanted to do that time and we've always wanted to do that time and we've always wanted to do that and for whatever reason me and Shim were for whatever reason me and Shim were for whatever reason me and Shim were talking and it just kind of became more talking and it just kind of became more talking and it just kind of became more like, "Let's just start doing like, "Let's just start doing like, "Let's just start doing something." something." something." » You know with the rise of social media » You know with the rise of social media » You know with the rise of social media with TikTok and YouTube and all with TikTok and YouTube and all with TikTok and YouTube and all that, it's like that, it's like that, it's like people are doing it. People are you people are doing it. People are you people are doing it. People are you know, people with way less experience know, people with way less experience know, people with way less experience than we have are doing it. So, let's than we have are doing it. So, let's than we have are doing it. So, let's just think of some ideas and start just think of some ideas and start just think of some ideas and start posting on TikTok and see what happens. posting on TikTok and see what happens. posting on TikTok and see what happens. Um and so I had the idea of Um and so I had the idea of Um and so I had the idea of you scroll through TikTok long enough you scroll through TikTok long enough you scroll through TikTok long enough and you kind of understand and you kind of understand and you kind of understand what could potentially You just got to what could potentially You just got to what could potentially You just got to figure out what's going to grab people's figure out what's going to grab people's figure out what's going to grab people's attention and keep them on that video attention and keep them on that video attention and keep them on that video long enough to where it, you know, long enough to where it, you know, long enough to where it, you know, the algorithm likes it. the algorithm likes it. the algorithm likes it. » saw enough bad teeth and you're like » saw enough bad teeth and you're like » saw enough bad teeth and you're like » Yeah, I saw Yeah, oh, that'll do it. » Yeah, I saw Yeah, oh, that'll do it. » Yeah, I saw Yeah, oh, that'll do it. Yeah. Yeah. Yeah. » » » » I just had the idea popped in my mind of » I just had the idea popped in my mind of » I just had the idea popped in my mind of like if there was some like if somebody like if there was some like if somebody like if there was some like if somebody was swiping and the first thing that was swiping and the first thing that was swiping and the first thing that just pops up is just this nasty just pops up is just this nasty just pops up is just this nasty looking, looking, looking, you know, you know, you know, » » » » hillbilly redneck people, whatever you » hillbilly redneck people, whatever you » hillbilly redneck people, whatever you want to call them, and they just tell a want to call them, and they just tell a want to call them, and they just tell a joke. Just immediately they tell a joke. Just immediately they tell a joke. Just immediately they tell a joke and joke and joke and I think I think people will watch that. I think I think people will watch that. I think I think people will watch that. Um so, we made one and I think the Um so, we made one and I think the Um so, we made one and I think the first one got over a million views. first one got over a million views. first one got over a million views. » Jeez. » Jeez. » Jeez. » Um » Um » Um and uh and uh and uh so, yeah, it worked and we've been doing so, yeah, it worked and we've been doing so, yeah, it worked and we've been doing it for it for it for uh probably uh probably uh probably four or five years at this point. four or five years at this point. four or five years at this point. » Wow. » Wow. » Wow. » Yeah. » Yeah. » Yeah. » Yeah. Kind of on and off. » Yeah. Kind of on and off. » Yeah. Kind of on and off. » On and off. » On and off. » On and off. » Yeah. » Yeah. » Yeah. » We don't cuz you both have day jobs. » We don't cuz you both have day jobs. » We don't cuz you both have day jobs. » Yeah. Cuz you and your brother » Yeah. Cuz you and your brother » Yeah. Cuz you and your brother » Shim and you do it » Shim and you do it » Shim and you do it now, right? It was kind of all you guys now, right? It was kind of all you guys now, right? It was kind of all you guys were kind of around it at the beginning were kind of around it at the beginning were kind of around it at the beginning and then it became just you guys. and then it became just you guys. and then it became just you guys. » was We had a couple other » was We had a couple other » was We had a couple other of our buddies involved of our buddies involved of our buddies involved um at the beginning and it's kind of um at the beginning and it's kind of um at the beginning and it's kind of transitioned to more me and Shim. And transitioned to more me and Shim. And transitioned to more me and Shim. And yeah, it's something we film yeah, it's something we film yeah, it's something we film at this point. We'll get together maybe at this point. We'll get together maybe at this point. We'll get together maybe once a month at the most. Uh once a month at the most. Uh once a month at the most. Uh and we'll we'll film, you know, 20, 30 and we'll we'll film, you know, 20, 30 and we'll we'll film, you know, 20, 30 little short videos and then just post little short videos and then just post little short videos and then just post them over the next month or two. them over the next month or two. them over the next month or two. » Um we got a lot of ideas. I think that » Um we got a lot of ideas. I think that » Um we got a lot of ideas. I think that we talk about all the time. We know that we talk about all the time. We know that we talk about all the time. We know that brand has so much potential. brand has so much potential. brand has so much potential. Uh Uh Uh and there's just so many different and there's just so many different and there's just so many different avenues that we could go with it. Um avenues that we could go with it. Um avenues that we could go with it. Um it it really it's just at this point it it really it's just at this point it it really it's just at this point it's just a a matter of it's just a a matter of it's just a a matter of time to do it because time to do it because time to do it because a lot of the videos we want to a lot of the videos we want to a lot of the videos we want to make we we've tried like make we we've tried like make we we've tried like uh like a show, a podcast, you know, uh like a show, a podcast, you know, uh like a show, a podcast, you know, kind of like this, but obviously sure kind of like this, but obviously sure kind of like this, but obviously sure very wacky and crazy. very wacky and crazy. very wacky and crazy. » Yeah. » Yeah. » Yeah. » Um, but we made a handful of those and » Um, but we made a handful of those and » Um, but we made a handful of those and it's just one of those things where it it's just one of those things where it it's just one of those things where it takes me a day or two to edit them. takes me a day or two to edit them. takes me a day or two to edit them. And so, And so, And so, you know, it's just figuring out what you know, it's just figuring out what you know, it's just figuring out what makes sense to invest in makes sense to invest in makes sense to invest in » Sure. » Sure. » Sure. » time wise. » time wise. » time wise. » on investment. » on investment. » on investment. » Yeah, but uh, I'm yeah, I I have a lot » Yeah, but uh, I'm yeah, I I have a lot » Yeah, but uh, I'm yeah, I I have a lot of of of excitement about where I think that excitement about where I think that excitement about where I think that could go. Um, could go. Um, could go. Um, and I think we've we've grown and I think we've we've grown and I think we've we've grown we've grown a little bit more we've grown a little bit more we've grown a little bit more comfortable with doing it. It's just a comfortable with doing it. It's just a comfortable with doing it. It's just a little bit it's a weird a weird thing to little bit it's a weird a weird thing to little bit it's a weird a weird thing to » It is. » It is. » It is. » a weird thing to build a » a weird thing to build a » a weird thing to build a » Like once they know your buzz, like » Like once they know your buzz, like » Like once they know your buzz, like people around town have told me it's people around town have told me it's people around town have told me it's like they have a hard time like looking like they have a hard time like looking like they have a hard time like looking at you at you at you » Oh, yeah, I'm sure. How are people going » Oh, yeah, I'm sure. How are people going » Oh, yeah, I'm sure. How are people going to like look at me in the eyes anymore? to like look at me in the eyes anymore? to like look at me in the eyes anymore? » the buzz. That's buzz. » the buzz. That's buzz. » the buzz. That's buzz. » So, it's just kind of a matter of » So, it's just kind of a matter of » So, it's just kind of a matter of figuring out how do you just figuring out how do you just figuring out how do you just embrace it? It is what it is. embrace it? It is what it is. embrace it? It is what it is. » Yeah. Yeah. Yeah. » Yeah. Yeah. Yeah. » Yeah. Yeah. Yeah. » Um, but yeah, it's it's so much fun, » Um, but yeah, it's it's so much fun, » Um, but yeah, it's it's so much fun, too. I feel like too. I feel like too. I feel like when we when we put those teeth in and when we when we put those teeth in and when we when we put those teeth in and those costumes on, we're kind of transported costumes on, we're kind of transported costumes on, we're kind of transported into a different world and we get to into a different world and we get to into a different world and we get to just be just be just be » » » » you know, these idiot mindless people » you know, these idiot mindless people » you know, these idiot mindless people for a while. for a while. for a while. » feels like good ninja, bad ninja in a » feels like good ninja, bad ninja in a » feels like good ninja, bad ninja in a sense it's role playing. it's role playing. it's role playing. » Yeah. » Yeah. » Yeah. » Yeah. That's cool. So, then what was the » Yeah. That's cool. So, then what was the » Yeah. That's cool. So, then what was the first point you made some money on that? first point you made some money on that? first point you made some money on that? » Oh, boy. » Oh, boy. » Oh, boy. » TikTok specifically, especially if you » TikTok specifically, especially if you » TikTok specifically, especially if you had that many. had that many. had that many. » It wasn't it was pretty soon. We started » It wasn't it was pretty soon. We started » It wasn't it was pretty soon. We started making money doing TikTok lives. So, we making money doing TikTok lives. So, we making money doing TikTok lives. So, we » Oh, lives? » Oh, lives? » Oh, lives? » Yeah, we had some companies that reached » Yeah, we had some companies that reached » Yeah, we had some companies that reached out to us and wanted us to promote like out to us and wanted us to promote like out to us and wanted us to promote like little games and stuff. And so, we had a little games and stuff. And so, we had a little games and stuff. And so, we had a pretty good deal at first. pretty good deal at first. pretty good deal at first. Um, Um, Um, where it was just we made money where it was just we made money where it was just we made money depending on depending on depending on downloads of these apps that we were downloads of these apps that we were downloads of these apps that we were promoting. Um, so we'd just sit there promoting. Um, so we'd just sit there promoting. Um, so we'd just sit there for two or three hours in live video for two or three hours in live video for two or three hours in live video just, you know, being total idiots, just, you know, being total idiots, just, you know, being total idiots, singing and doing all sorts of stuff at singing and doing all sorts of stuff at singing and doing all sorts of stuff at the same time and then we were tracking the same time and then we were tracking the same time and then we were tracking downloads through your affiliate link. downloads through your affiliate link. downloads through your affiliate link. And then we were telling people to And then we were telling people to And then we were telling people to download this app and we're just download this app and we're just download this app and we're just watching the apps being downloaded and watching the apps being downloaded and watching the apps being downloaded and making pretty good money. Um, and making pretty good money. Um, and making pretty good money. Um, and TikTok ended up ended up ended up Um, and I don't know if it's the same Um, and I don't know if it's the same Um, and I don't know if it's the same now. I'm assuming it is, ended up now. I'm assuming it is, ended up now. I'm assuming it is, ended up banning or or making it to where you banning or or making it to where you banning or or making it to where you couldn't couldn't couldn't uh, put links to outside apps and things uh, put links to outside apps and things uh, put links to outside apps and things like that into like incorporate those like that into like incorporate those like that into like incorporate those into your TikTok page or something and into your TikTok page or something and into your TikTok page or something and so so so that kind of shut down, unfortunately. that kind of shut down, unfortunately. that kind of shut down, unfortunately. Um, Um, Um, and now at this point the main place we and now at this point the main place we and now at this point the main place we make money from Hicks and Giggles is make money from Hicks and Giggles is make money from Hicks and Giggles is Facebook, actually. Facebook, actually. Facebook, actually. » That seems to be growing. I see some of » That seems to be growing. I see some of » That seems to be growing. I see some of those take off. those take off. those take off. » It's honestly » It's honestly » It's honestly uh, if I'm telling people like who are uh, if I'm telling people like who are uh, if I'm telling people like who are interested in possibly trying to make a interested in possibly trying to make a interested in possibly trying to make a little money on social media, that's little money on social media, that's little money on social media, that's definitely the first place I'd say to definitely the first place I'd say to definitely the first place I'd say to go, Facebook. go, Facebook. go, Facebook. Um, because I think they're Um, because I think they're Um, because I think they're they just want to compete with YouTube they just want to compete with YouTube they just want to compete with YouTube and um, TikTok, obviously, and so they and um, TikTok, obviously, and so they and um, TikTok, obviously, and so they just seem to be very willing right now just seem to be very willing right now just seem to be very willing right now to kind of shovel out money to creators. to kind of shovel out money to creators. to kind of shovel out money to creators. Um, and they have a lot of different um, Um, and they have a lot of different um, Um, and they have a lot of different um, opportunities right now and it's it's opportunities right now and it's it's opportunities right now and it's it's the easiest place to go on and start a the easiest place to go on and start a the easiest place to go on and start a page and page and page and within weeks or month you can be making within weeks or month you can be making within weeks or month you can be making money posting simple money posting simple money posting simple videos. Um, it's all about just simple videos. Um, it's all about just simple videos. Um, it's all about just coming up with a good concept, but coming up with a good concept, but coming up with a good concept, but yeah, at this point we're not making any yeah, at this point we're not making any yeah, at this point we're not making any through anything from TikTok. Um, through anything from TikTok. Um, through anything from TikTok. Um, YouTube is the place YouTube is the place YouTube is the place is my favorite platform. That's the is my favorite platform. That's the is my favorite platform. That's the place I'd love to grow place I'd love to grow place I'd love to grow Hicks and Giggles because I think Hicks and Giggles because I think Hicks and Giggles because I think Yeah, at least until Yeah, at least until Yeah, at least until » Right. » Right. » Right. » until recently I've always told people » until recently I've always told people » until recently I've always told people that's the most like secure, stable, that's the most like secure, stable, that's the most like secure, stable, reliable platform. I think it's still is reliable platform. I think it's still is reliable platform. I think it's still is um um um in a lot of ways for video content. in a lot of ways for video content. in a lot of ways for video content. Um Um Um but it's just it it it takes more work but it's just it it it takes more work but it's just it it it takes more work to build an audience, which is to build an audience, which is to build an audience, which is good and bad because I think once you good and bad because I think once you good and bad because I think once you build an audience on YouTube, it's it's build an audience on YouTube, it's it's build an audience on YouTube, it's it's it's more reliable um it's more reliable um it's more reliable um and it it it just feels more real and it it it just feels more real and it it it just feels more real and more people and more people and more people um um um with things like Facebook and Tik with things like Facebook and Tik with things like Facebook and Tik Tok, you know, you're just swiping past Tok, you know, you're just swiping past Tok, you know, you're just swiping past video after video. Yeah, and you just video after video. Yeah, and you just video after video. Yeah, and you just it's not something where like people it's not something where like people it's not something where like people aren't aren't aren't at least in my mind, people aren't at least in my mind, people aren't at least in my mind, people aren't getting on to these like Tik Tok or or getting on to these like Tik Tok or or getting on to these like Tik Tok or or Facebook Reels like necessarily going Facebook Reels like necessarily going Facebook Reels like necessarily going like, "Oh, I want to watch a video from like, "Oh, I want to watch a video from like, "Oh, I want to watch a video from so-and-so, so I'm going to get on here." so-and-so, so I'm going to get on here." so-and-so, so I'm going to get on here." They're just doing it as sort of a They're just doing it as sort of a They're just doing it as sort of a you know, just as a habit or or just to you know, just as a habit or or just to you know, just as a habit or or just to pass time or they're just taking a dump pass time or they're just taking a dump pass time or they're just taking a dump on the toilet or whatever. on the toilet or whatever. on the toilet or whatever. Um but for YouTube, I feel like it's Um but for YouTube, I feel like it's Um but for YouTube, I feel like it's more is at least closer to traditional more is at least closer to traditional more is at least closer to traditional media in the sense that people are like media in the sense that people are like media in the sense that people are like are thinking about specific creators or are thinking about specific creators or are thinking about specific creators or channels that they want to channels that they want to channels that they want to go watch. And so I I like that more. I go watch. And so I I like that more. I go watch. And so I I like that more. I just think it's just think it's just think it's I find it more valuable and um I find it more valuable and um I find it more valuable and um » And you like long format. I do I do » And you like long format. I do I do » And you like long format. I do I do think you enjoy long format, which takes think you enjoy long format, which takes think you enjoy long format, which takes us into you've done music us into you've done music us into you've done music channels that have created monetization channels that have created monetization channels that have created monetization on YouTube. on YouTube. on YouTube. » Mhm. » Mhm. » Mhm. » Uh like the 24/7 live music that you » Uh like the 24/7 live music that you » Uh like the 24/7 live music that you produce. produce. produce. » Yeah. » Yeah. » Yeah. » Um there's this one What was the era of » Um there's this one What was the era of » Um there's this one What was the era of music that took off? The first one that music that took off? The first one that music that took off? The first one that took off for you? What was the era of took off for you? What was the era of took off for you? What was the era of music uh music uh music uh or the type of music you did or the type of music you did or the type of music you did » Oh, yeah. Well, I was using AI to create » Oh, yeah. Well, I was using AI to create » Oh, yeah. Well, I was using AI to create like vintage jazz and swing and big band like vintage jazz and swing and big band like vintage jazz and swing and big band kind of music um and created a whole kind of music um and created a whole kind of music um and created a whole channel around that. Um and yeah, it was channel around that. Um and yeah, it was channel around that. Um and yeah, it was doing pretty well for a while and then I doing pretty well for a while and then I doing pretty well for a while and then I I had I had I had a bunch of copycat channels I noticed a bunch of copycat channels I noticed a bunch of copycat channels I noticed when my video started doing really when my video started doing really when my video started doing really well, I noticed all these other channels well, I noticed all these other channels well, I noticed all these other channels started popping up doing the same exact started popping up doing the same exact started popping up doing the same exact thing. Like literally they were copying thing. Like literally they were copying thing. Like literally they were copying they were I could tell they were taking they were I could tell they were taking they were I could tell they were taking my thumbnail images putting them into my thumbnail images putting them into my thumbnail images putting them into the chat GPT or something and saying the chat GPT or something and saying the chat GPT or something and saying make an image like this because it's make an image like this because it's make an image like this because it's like the same thing with just minor like the same thing with just minor like the same thing with just minor variations. They were copying my titles variations. They were copying my titles variations. They were copying my titles my video titles my video titles my video titles » the problem with AI, right? » the problem with AI, right? » the problem with AI, right? At the end of the day even if you do it At the end of the day even if you do it At the end of the day even if you do it all yourself and you don't use AI all yourself and you don't use AI all yourself and you don't use AI someone can replicate it so quickly. someone can replicate it so quickly. someone can replicate it so quickly. » Yes, depending on what you're doing » Yes, depending on what you're doing » Yes, depending on what you're doing there is definitely there is definitely there is definitely content that is not content that is not content that is not people can't just people can't just people can't just » replicate on the video side especially » replicate on the video side especially » replicate on the video side especially more on the image static image side is more on the image static image side is more on the image static image side is probably » With that definitely. Yes. Yeah. » With that definitely. Yes. Yeah. » With that definitely. Yes. Yeah. » Thumbnail side I should say. There's so » Thumbnail side I should say. There's so » Thumbnail side I should say. There's so many thumbnail generators now. many thumbnail generators now. many thumbnail generators now. » Oh yeah. » Oh yeah. » Oh yeah. » They're popping up everywhere. Right. » They're popping up everywhere. Right. » They're popping up everywhere. Right. » Yeah, so you do that gets monetized » Yeah, so you do that gets monetized » Yeah, so you do that gets monetized and at what point what's the most amount and at what point what's the most amount and at what point what's the most amount of YouTube channels you've had of YouTube channels you've had of YouTube channels you've had monetized? Cuz when people ask me what monetized? Cuz when people ask me what monetized? Cuz when people ask me what you do I tell them like you're a you do I tell them like you're a you do I tell them like you're a creator. Like you literally create creator. Like you literally create creator. Like you literally create content and platforms pay you for the content and platforms pay you for the content and platforms pay you for the content you create. Uh from stock images content you create. Uh from stock images content you create. Uh from stock images stock video you've done that to stock video you've done that to stock video you've done that to literally entertainment funny to actual literally entertainment funny to actual literally entertainment funny to actual cinema entertainment to just music which cinema entertainment to just music which cinema entertainment to just music which is such a that was such a bizarre thing is such a that was such a bizarre thing is such a that was such a bizarre thing to me when you said like yeah, I'm to me when you said like yeah, I'm to me when you said like yeah, I'm making money every day on this YouTube making money every day on this YouTube making money every day on this YouTube music channel. music channel. music channel. » Yeah. That people are just sitting and » Yeah. That people are just sitting and » Yeah. That people are just sitting and listening to. listening to. listening to. » Yeah. Yeah. It's wild. The most I've had » Yeah. Yeah. It's wild. The most I've had » Yeah. Yeah. It's wild. The most I've had um um um » Like monetized channels at once. » four or five probably YouTube channels. » four or five probably YouTube channels. Um Um Um » It's a lot. » It's a lot. » It's a lot. » Yeah, and after the recent » Yeah, and after the recent » Yeah, and after the recent fiasco with YouTube I ended up fiasco with YouTube I ended up fiasco with YouTube I ended up turning off monetization for several of turning off monetization for several of turning off monetization for several of them including the music one, them including the music one, them including the music one, um um um just because YouTube is cracking down just because YouTube is cracking down just because YouTube is cracking down right now on what they're calling right now on what they're calling right now on what they're calling inauthentic yeah content. Um which a lot inauthentic yeah content. Um which a lot inauthentic yeah content. Um which a lot of people assume it's about AI, them of people assume it's about AI, them of people assume it's about AI, them trying to get rid of AI videos, which is trying to get rid of AI videos, which is trying to get rid of AI videos, which is partially true, partially true, partially true, but it's affecting but it's affecting but it's affecting all sorts of all sorts of all sorts of creators and types of of content, not creators and types of of content, not creators and types of of content, not just AI. just AI. just AI. Um and really they're trying to crack Um and really they're trying to crack Um and really they're trying to crack down on down on down on just mass-produced like overly just mass-produced like overly just mass-produced like overly repetitive sort of stuff that doesn't repetitive sort of stuff that doesn't repetitive sort of stuff that doesn't feel like it's adding much value to the feel like it's adding much value to the feel like it's adding much value to the platform, which I I get. I think platform, which I I get. I think platform, which I I get. I think that's a good thing because like you're that's a good thing because like you're that's a good thing because like you're saying with AI now, people can just pump saying with AI now, people can just pump saying with AI now, people can just pump out » AI slop, baby. » AI slop, baby. » AI slop, baby. » Yes, crap. Yeah. » Yes, crap. Yeah. » Yes, crap. Yeah. Um with no no effort put into it. It's Um with no no effort put into it. It's Um with no no effort put into it. It's just like a And there's people doing just like a And there's people doing just like a And there's people doing that, you know, that's people that are that, you know, that's people that are that, you know, that's people that are finding channels that are successful, finding channels that are successful, finding channels that are successful, figuring out ways to use AI to just copy figuring out ways to use AI to just copy figuring out ways to use AI to just copy that same exact format and then just that same exact format and then just that same exact format and then just pumping out, you know, pumping out, you know, pumping out, you know, terrible versions of that. terrible versions of that. terrible versions of that. Um so YouTube obviously, if they're Um so YouTube obviously, if they're Um so YouTube obviously, if they're going to survive, if the platform's going to survive, if the platform's going to survive, if the platform's going to going to going to if if, you know, companies are going to if if, you know, companies are going to if if, you know, companies are going to want to want to want to pay to have, you know, their ads run the pay to have, you know, their ads run the pay to have, you know, their ads run the companies don't want their ads the companies don't want their ads the companies don't want their ads running on running on running on » That's a good way to look at it. » That's a good way to look at it. » That's a good way to look at it. » crap videos. Um which again, that makes » crap videos. Um which again, that makes » crap videos. Um which again, that makes sense. sense. sense. Um unfortunately, Um unfortunately, Um unfortunately, what YouTube is doing to try to solve what YouTube is doing to try to solve what YouTube is doing to try to solve that problem is impacting a lot of um that problem is impacting a lot of um that problem is impacting a lot of um authentic creators in the process, and authentic creators in the process, and authentic creators in the process, and there's thousands, I would say, of channels that thousands, I would say, of channels that are just being overnight demonetized, are just being overnight demonetized, are just being overnight demonetized, you know, people who have, you know, you know, people who have, you know, you know, people who have, you know, hundreds of thousands or even millions hundreds of thousands or even millions hundreds of thousands or even millions of subscribers who have been doing it of subscribers who have been doing it of subscribers who have been doing it for 20 years that their entire for 20 years that their entire for 20 years that their entire livelihood depends on it, and they have livelihood depends on it, and they have livelihood depends on it, and they have multiple employees are just waking up to multiple employees are just waking up to multiple employees are just waking up to an email notification that says, "Hey, an email notification that says, "Hey, an email notification that says, "Hey, all your channels are demonetized. all your channels are demonetized. all your channels are demonetized. Sorry." And suddenly it's like, you Sorry." And suddenly it's like, you Sorry." And suddenly it's like, you know, years of work that people have know, years of work that people have know, years of work that people have invested. The And these are, you know, invested. The And these are, you know, invested. The And these are, you know, not just people pumping out AI garbage not just people pumping out AI garbage not just people pumping out AI garbage or mass-produced stuff. It's people who or mass-produced stuff. It's people who or mass-produced stuff. It's people who are putting time into writing scripts and putting time into writing scripts and putting time into writing scripts and recording voiceovers and creating recording voiceovers and creating recording voiceovers and creating visuals and all sorts of stuff. Um visuals and all sorts of stuff. Um visuals and all sorts of stuff. Um and so, and so, and so, yeah, they're getting rid of a lot of yeah, they're getting rid of a lot of yeah, they're getting rid of a lot of crap, but a lot of, I think, crap, but a lot of, I think, crap, but a lot of, I think, » Good stuff's also getting in trouble. » Good stuff's also getting in trouble. » Good stuff's also getting in trouble. There's There's clutter in there. There's There's clutter in there. There's There's clutter in there. » So, they took down your Monumental, » So, they took down your Monumental, » So, they took down your Monumental, which is your big focus right now. which is your big focus right now. which is your big focus right now. » Yeah. Monumental channel on YouTube. » Yeah. Monumental channel on YouTube. » Yeah. Monumental channel on YouTube. They took that down. How long was it They took that down. How long was it They took that down. How long was it down? And how did you get it back? down? And how did you get it back? down? And how did you get it back? » Yeah, so I was Yeah, that happened to me » Yeah, so I was Yeah, that happened to me » Yeah, so I was Yeah, that happened to me where I just It was an evening and I where I just It was an evening and I where I just It was an evening and I my channel's been just doing really well my channel's been just doing really well my channel's been just doing really well over the last 6 months or so. Posted a over the last 6 months or so. Posted a over the last 6 months or so. Posted a couple videos that just went kind of couple videos that just went kind of couple videos that just went kind of blew up and the whole channel kind of uh blew up and the whole channel kind of uh blew up and the whole channel kind of uh blew up with it, which is another blew up with it, which is another blew up with it, which is another » right? » right? » right? » I got a plaque. Yeah, I got the 100,000 » I got a plaque. Yeah, I got the 100,000 » I got a plaque. Yeah, I got the 100,000 silver play button um recently. silver play button um recently. silver play button um recently. Um Um Um and » to bring that, by the way. That was » to bring that, by the way. That was » to bring that, by the way. That was your prop. your prop. your prop. » Um » Um » Um and so, yeah, I checked my Yeah. and so, yeah, I checked my Yeah. and so, yeah, I checked my Yeah. » ready uh Photoshop Tyler in the ready. » ready uh Photoshop Tyler in the ready. » ready uh Photoshop Tyler in the ready. There it is. There it is. There it is. » Um » Um » Um so, yeah, I was I just got an email so, yeah, I was I just got an email so, yeah, I was I just got an email notification one evening, looked down at notification one evening, looked down at notification one evening, looked down at it, and it said, "Your channel has been it, and it said, "Your channel has been it, and it said, "Your channel has been demonetized and uh you can reapply again demonetized and uh you can reapply again demonetized and uh you can reapply again in 90 days." in 90 days." in 90 days." » Jesus. That's [ __ ] up. » Jesus. That's [ __ ] up. » Jesus. That's [ __ ] up. » Yeah, no warning, no explanation. It » Yeah, no warning, no explanation. It » Yeah, no warning, no explanation. It wasn't like, "Here are the things you wasn't like, "Here are the things you wasn't like, "Here are the things you need to fix." It was just kind of this need to fix." It was just kind of this need to fix." It was just kind of this vague like, vague like, vague like, uh you know, again, like uh uh you know, again, like uh uh you know, again, like uh again, the terminology is inauthentic again, the terminology is inauthentic again, the terminology is inauthentic content that they're using. And they, content that they're using. And they, content that they're using. And they, you know, you know, you know, I asked them, and many creators are I asked them, and many creators are I asked them, and many creators are doing the same, asking them, "Okay, can doing the same, asking them, "Okay, can doing the same, asking them, "Okay, can you tell me like what specifically about you tell me like what specifically about you tell me like what specifically about my channel, which specific videos?" And my channel, which specific videos?" And my channel, which specific videos?" And they'll just send back these they'll just send back these they'll just send back these automated cookie-cutter kind of automated cookie-cutter kind of automated cookie-cutter kind of responses saying basically they're not responses saying basically they're not responses saying basically they're not allowed to give you that information. allowed to give you that information. allowed to give you that information. » Which is wild. » Which is wild. » Which is wild. » And and it's just it's the overall theme » And and it's just it's the overall theme » And and it's just it's the overall theme of your channel is inauthentic. It's of your channel is inauthentic. It's of your channel is inauthentic. It's just kind of this vague cryptic language just kind of this vague cryptic language just kind of this vague cryptic language where you have no idea where you have no idea where you have no idea what to do or what to fix. what to do or what to fix. what to do or what to fix. And it's it's a mess. It's a nightmare. And it's it's a mess. It's a nightmare. And it's it's a mess. It's a nightmare. » point like it being your livelihood » point like it being your livelihood » point like it being your livelihood which terrifies me that they could which terrifies me that they could which terrifies me that they could simply do a software update. It's not simply do a software update. It's not simply do a software update. It's not even humans demonetizing. even humans demonetizing. even humans demonetizing. » No, I think I think they have a lot » No, I think I think they have a lot » No, I think I think they have a lot they've implemented AI moderation that's they've implemented AI moderation that's they've implemented AI moderation that's that's flagging these channels. It's that's flagging these channels. It's that's flagging these channels. It's picking up on certain picking up on certain picking up on certain indicators » Mhm. » Mhm. » Mhm. » that their whatever algorithm is deeming » that their whatever algorithm is deeming » that their whatever algorithm is deeming as these point to inauthentic as these point to inauthentic as these point to inauthentic mass-produced content and then it's just mass-produced content and then it's just mass-produced content and then it's just like this automatic shutdown of your like this automatic shutdown of your like this automatic shutdown of your channel and channel and channel and yeah, very little human and yeah, very little human and yeah, very little human involvement it feels like on YouTube's involvement it feels like on YouTube's involvement it feels like on YouTube's part even when you're reaching out to part even when you're reaching out to part even when you're reaching out to their support trying to get their support trying to get their support trying to get help to resolve the issue. Um help to resolve the issue. Um help to resolve the issue. Um you're met with what feels again like you're met with what feels again like you're met with what feels again like automated responses. Um automated responses. Um automated responses. Um » What I I'm curious cuz people you would » What I I'm curious cuz people you would » What I I'm curious cuz people you would be considered like a small creator, be considered like a small creator, be considered like a small creator, right? It's just you. You don't have a right? It's just you. You don't have a right? It's just you. You don't have a team. There's some people that literally team. There's some people that literally team. There's some people that literally have a group that are have a group that are have a group that are repping it out. I I'm really curious cuz repping it out. I I'm really curious cuz repping it out. I I'm really curious cuz your focus on monetizations only been 3 your focus on monetizations only been 3 your focus on monetizations only been 3 years probably. years probably. years probably. » For like trying to figure out a » For like trying to figure out a » For like trying to figure out a business model around monetization. business model around monetization. business model around monetization. » Yeah. » Yeah. » Yeah. » been like 3 years? » been like 3 years? » been like 3 years? » Well, I mean it's been the goal for » Well, I mean it's been the goal for » Well, I mean it's been the goal for » Right, but I think Hicks and Giggles was » Right, but I think Hicks and Giggles was » Right, but I think Hicks and Giggles was the first one and that was the first one and that was the first one and that was » that was I I would say when Yeah, when I » that was I I would say when Yeah, when I » that was I I would say when Yeah, when I shifted from shifted from shifted from Gray Light Studios is more about trying Gray Light Studios is more about trying Gray Light Studios is more about trying to raise support getting people who to raise support getting people who to raise support getting people who would want to support the want to support the want to support the ministry that I was doing. the ministry that I was doing. the ministry that I was doing. That didn't work out too well and so That didn't work out too well and so That didn't work out too well and so yeah, probably around the time when we yeah, probably around the time when we yeah, probably around the time when we started Hixson and Giggles was when started Hixson and Giggles was when started Hixson and Giggles was when I really focused in on trying to make it I really focused in on trying to make it I really focused in on trying to make it work with just work with just work with just making enough income through these making enough income through these making enough income through these platforms and through monetization. So yeah. and through monetization. So yeah. and through monetization. So yeah. » Yeah. » Yeah. » Yeah. » Yeah, there's other ways. I know you had » Yeah, there's other ways. I know you had » Yeah, there's other ways. I know you had the Dude Wipes deals so affiliate deals the Dude Wipes deals so affiliate deals the Dude Wipes deals so affiliate deals coming and going I'm sure. coming and going I'm sure. coming and going I'm sure. » yeah, I forgot about that. Yeah. » yeah, I forgot about that. Yeah. » yeah, I forgot about that. Yeah. » Um those are those are amazing. You » Um those are those are amazing. You » Um those are those are amazing. You still get a lifetime supply of them I'm still get a lifetime supply of them I'm still get a lifetime supply of them I'm assuming. assuming. assuming. » We do not. No. » We do not. No. » We do not. No. » Oh, you don't? Okay. » Oh, you don't? Okay. » Oh, you don't? Okay. » No, they changed they changed their » No, they changed they changed their » No, they changed they changed their how they're working with how they're working with how they're working with » combo dude. Hixson and Giggles and Dude » combo dude. Hixson and Giggles and Dude » combo dude. Hixson and Giggles and Dude Wipes like it's Wipes like it's Wipes like it's » It was perfect. It was. Yeah, it fit so » It was perfect. It was. Yeah, it fit so » It was perfect. It was. Yeah, it fit so well. well. well. » I bet I bet both sides won on that. What » I bet I bet both sides won on that. What » I bet I bet both sides won on that. What is is is if you don't mind sharing and I'm going if you don't mind sharing and I'm going if you don't mind sharing and I'm going to sing I'm going to single it out to to sing I'm going to single it out to to sing I'm going to single it out to one thing which is interesting, right? one thing which is interesting, right? one thing which is interesting, right? So you've been 3 4 years trying to So you've been 3 4 years trying to So you've been 3 4 years trying to figure this out. What is the most amount figure this out. What is the most amount figure this out. What is the most amount of money you made on single piece of of money you made on single piece of of money you made on single piece of content? One piece of content. content? One piece of content. content? One piece of content. » A single video? » A single video? » A single video? » Yeah. And you've done lots but like a » Yeah. And you've done lots but like a » Yeah. And you've done lots but like a single video. What is the most amount of single video. What is the most amount of single video. What is the most amount of Cuz I think a lot of people start going Cuz I think a lot of people start going Cuz I think a lot of people start going after this and then you know, they after this and then you know, they after this and then you know, they're like one year into it and they're like one year into it and they're like one year into it and they're trying to they're trying to they're trying to » Yeah. » Yeah. » Yeah. » But I mean you've got years into this » But I mean you've got years into this » But I mean you've got years into this and » A single video man, I don't know. I I » A single video man, I don't know. I I » A single video man, I don't know. I I think probably think probably think probably » You can do above range. » You can do above range. » You can do above range. » be in the » be in the » be in the 3 to 5 thousand dollar range probably 3 to 5 thousand dollar range probably 3 to 5 thousand dollar range probably for a single video. Um and YouTube the for a single video. Um and YouTube the for a single video. Um and YouTube the great again, the great thing about great again, the great thing about great again, the great thing about YouTube and another reason I like it is YouTube and another reason I like it is YouTube and another reason I like it is because you can have videos that are because you can have videos that are because you can have videos that are 10 20 years old 10 20 years old 10 20 years old » still making money. » still making money. » still making money. » They're still making money so there's » They're still making money so there's » They're still making money so there's some level of passive income to it. some level of passive income to it. some level of passive income to it. » don't even really necessarily know. I » don't even really necessarily know. I » don't even really necessarily know. I mean like a video 6 months ago you mean like a video 6 months ago you mean like a video 6 months ago you looked at looked at looked at » Right. » Right. » Right. » 2 months in yeah. » 2 months in yeah. » 2 months in yeah. » Yeah, for the good what the good » Yeah, for the good what the good » Yeah, for the good what the good videos I've put out the ones that have videos I've put out the ones that have videos I've put out the ones that have performed well, you know, it it's it performed well, you know, it it's it performed well, you know, it it's it probably the highest ones would be in probably the highest ones would be in probably the highest ones would be in that three to five thousand dollar that three to five thousand dollar that three to five thousand dollar range. Um and that's what they've made range. Um and that's what they've made range. Um and that's what they've made in the initial you know, two or three in the initial you know, two or three in the initial you know, two or three months of being released. Um months of being released. Um months of being released. Um But yeah, I But yeah, I But yeah, I » That is a cool compounding effect and I » That is a cool compounding effect and I » That is a cool compounding effect and I think I saw Mr. Beast talk about that think I saw Mr. Beast talk about that think I saw Mr. Beast talk about that cuz as you keep putting content out, cuz as you keep putting content out, cuz as you keep putting content out, when the next one hits, all the ones when the next one hits, all the ones when the next one hits, all the ones behind it hit, too. behind it hit, too. behind it hit, too. » Exactly. » Exactly. » Exactly. » So, you're you're feeding like you're » So, you're you're feeding like you're » So, you're you're feeding like you're literally feeding the video six months literally feeding the video six months literally feeding the video six months ago with the video you put out ago with the video you put out ago with the video you put out » Yeah, because if somebody watches your » Yeah, because if somebody watches your » Yeah, because if somebody watches your stuff and if it's if you're putting out stuff and if it's if you're putting out stuff and if it's if you're putting out high-quality stuff that people really high-quality stuff that people really high-quality stuff that people really enjoy, enjoy, enjoy, then you have that ability on YouTube draw you have that ability on YouTube draw you have that ability on YouTube draw people back to your channel where people back to your channel where people back to your channel where they're going to they can go back and they're going to they can go back and they're going to they can go back and look through your whole library of of look through your whole library of of look through your whole library of of videos and which is not as easy to videos and which is not as easy to videos and which is not as easy to do on a platform like Tik Tok or do on a platform like Tik Tok or do on a platform like Tik Tok or Facebook. Um and then you do you have Facebook. Um and then you do you have Facebook. Um and then you do you have that compounding effect where that compounding effect where that compounding effect where videos that might be 10 or 20 years old, videos that might be 10 or 20 years old, videos that might be 10 or 20 years old, not only are they can they make, you not only are they can they make, you not only are they can they make, you know, even a small amounts over the know, even a small amounts over the know, even a small amounts over the years, but years, but years, but you can have a decade-old video that for you can have a decade-old video that for you can have a decade-old video that for whatever reason, something in culture, whatever reason, something in culture, whatever reason, something in culture, something pops up that suddenly that something pops up that suddenly that something pops up that suddenly that video now has a lot more interest and video now has a lot more interest and video now has a lot more interest and then it goes from, you know, 10,000 then it goes from, you know, 10,000 then it goes from, you know, 10,000 views to 200,000 views and suddenly it views to 200,000 views and suddenly it views to 200,000 views and suddenly it performs better than it ever has. performs better than it ever has. performs better than it ever has. » Yeah. » Yeah. » Yeah. » And I've had that happen with videos » And I've had that happen with videos » And I've had that happen with videos that have sat for that have sat for that have sat for months and months and the initial kind months and months and the initial kind months and months and the initial kind of release just didn't do much at all. of release just didn't do much at all. of release just didn't do much at all. » Interesting. » Interesting. » Interesting. » And then » And then » And then and then I've looked back and noticed, and then I've looked back and noticed, and then I've looked back and noticed, oh, wait a minute, that video is oh, wait a minute, that video is oh, wait a minute, that video is that video is over 100,000 views now. that video is over 100,000 views now. that video is over 100,000 views now. Last time I looked at it was like 5,000 Last time I looked at it was like 5,000 Last time I looked at it was like 5,000 views and it didn't have much interest, views and it didn't have much interest, views and it didn't have much interest, but people just find it and watch it and but people just find it and watch it and but people just find it and watch it and then the way YouTube works, you know, if it the way YouTube works, you know, if it the way YouTube works, you know, if it gets enough watch time, YouTube just gets enough watch time, YouTube just gets enough watch time, YouTube just starts pushing it out to more people and starts pushing it out to more people and starts pushing it out to more people and uh uh uh so yeah, YouTube's great for a lot of so yeah, YouTube's great for a lot of so yeah, YouTube's great for a lot of things like that, which is again why things like that, which is again why things like that, which is again why I've always I've always I've always I've always I've always I've always said and still think it's the best said and still think it's the best said and still think it's the best platform for platform for platform for video, at least long-form of for video, at least long-form of for video, at least long-form of obviously video content, but obviously video content, but obviously video content, but » Are you posting clips of your long-form » Are you posting clips of your long-form » Are you posting clips of your long-form elsewhere besides YouTube shorts? Do you elsewhere besides YouTube shorts? Do you elsewhere besides YouTube shorts? Do you have them on your like Facebook, TikTok? have them on your like Facebook, TikTok? have them on your like Facebook, TikTok? » Yeah, I'm basically posting shorts for » Yeah, I'm basically posting shorts for » Yeah, I'm basically posting shorts for of taking my longer videos, cutting them of taking my longer videos, cutting them of taking my longer videos, cutting them down into clips and posting those down into clips and posting those down into clips and posting those everywhere but YouTube at this point. everywhere but YouTube at this point. everywhere but YouTube at this point. » Okay, interesting. » Okay, interesting. » Okay, interesting. » so after I was demonetized, I deleted » so after I was demonetized, I deleted » so after I was demonetized, I deleted every short that I had on my channel every short that I had on my channel every short that I had on my channel um just as uh um just as uh um just as uh I I you know, again, they wouldn't tell I I you know, again, they wouldn't tell I I you know, again, they wouldn't tell me what the problem was. So I'm just me what the problem was. So I'm just me what the problem was. So I'm just left to guess and try to solve it as left to guess and try to solve it as left to guess and try to solve it as much as I can. So one of the things I much as I can. So one of the things I much as I can. So one of the things I suspected that one of the potential suspected that one of the potential suspected that one of the potential problems was that they were seeing how I problems was that they were seeing how I problems was that they were seeing how I was taking the same video and cutting it was taking the same video and cutting it was taking the same video and cutting it into you know, shorter clips, but it's you know, shorter clips, but it's you know, shorter clips, but it's you know, their AI moderation, maybe they're know, their AI moderation, maybe they're know, their AI moderation, maybe they're thinking it's I'm just reposting the thinking it's I'm just reposting the thinking it's I'm just reposting the same thing over and over again, which is same thing over and over again, which is same thing over and over again, which is also not something that you know, also not something that you know, also not something that you know, YouTube's policies are YouTube's policies are YouTube's policies are um favorable toward. um favorable toward. um favorable toward. Uh so yeah, I just deleted everything Uh so yeah, I just deleted everything Uh so yeah, I just deleted everything and now if I post a video on YouTube and now if I post a video on YouTube and now if I post a video on YouTube like a short, um I have I think four or like a short, um I have I think four or like a short, um I have I think four or five shorts now and every one of them five shorts now and every one of them five shorts now and every one of them I'm making sure that I'm in the video, I'm making sure that I'm in the video, I'm making sure that I'm in the video, it's something brand new and if I'm it's something brand new and if I'm it's something brand new and if I'm posting a clip of like one of my longer posting a clip of like one of my longer posting a clip of like one of my longer videos, I'm setting up by saying, "Hey, videos, I'm setting up by saying, "Hey, videos, I'm setting up by saying, "Hey, I made this video, here's a clip from I made this video, here's a clip from I made this video, here's a clip from it." Just so YouTube it." Just so YouTube it." Just so YouTube if you know, if their AI moderation, if you know, if their AI moderation, if you know, if their AI moderation, whatever sees that they're recognizing whatever sees that they're recognizing whatever sees that they're recognizing there's a human creator behind it, there's a human creator behind it, there's a human creator behind it, » Yeah. » Yeah. » Yeah. » he's adding commentary to » he's adding commentary to » he's adding commentary to whatever this clip is and it's not just whatever this clip is and it's not just whatever this clip is and it's not just like a a repost of like a a repost of like a a repost of the same thing without adding anything the same thing without adding anything the same thing without adding anything new or new or new or um new information or new value to it um new information or new value to it um new information or new value to it because that's I don't know if that was because that's I don't know if that was because that's I don't know if that was even part of the problem for why my even part of the problem for why my even part of the problem for why my channel got demonetized, but I just I channel got demonetized, but I just I channel got demonetized, but I just I was willing to do whatever I needed to was willing to do whatever I needed to was willing to do whatever I needed to do. do. do. » point you got PTSD. You're going to do » point you got PTSD. You're going to do » point you got PTSD. You're going to do whatever you think you got to do. whatever you think you got to do. whatever you think you got to do. » And the shorts don't » And the shorts don't » And the shorts don't you know, in terms of like monetization, you know, in terms of like monetization, you know, in terms of like monetization, they don't make they don't make they don't make » I've heard they do. » I've heard they do. » I've heard they do. » They don't do much unless you're getting » They don't do much unless you're getting » They don't do much unless you're getting » to, I heard at the beginning. » to, I heard at the beginning. » to, I heard at the beginning. » Yeah, maybe. And unless you're getting » Yeah, maybe. And unless you're getting » Yeah, maybe. And unless you're getting like tens of millions of views, it's like tens of millions of views, it's like tens of millions of views, it's just not you're not going to just not you're not going to just not you're not going to you're not going to get much from those. you're not going to get much from those. you're not going to get much from those. » Yeah, that's interesting. » Yeah, that's interesting. » Yeah, that's interesting. On the uh the growth side metric for On the uh the growth side metric for On the uh the growth side metric for you, monumental, you're taking Explain you, monumental, you're taking Explain you, monumental, you're taking Explain what that is. So you're you're taking uh what that is. So you're you're taking uh what that is. So you're you're taking uh you're essentially creating your own you're essentially creating your own you're essentially creating your own films, right? With with the known films, right? With with the known films, right? With with the known characters that come in like characters that come in like characters that come in like » Yeah. » Yeah. » Yeah. » you know, that you're generating » you know, that you're generating » you know, that you're generating yourselves. So you're using not just AI, yourselves. So you're using not just AI, yourselves. So you're using not just AI, you're also I've seen your systems. It's you're also I've seen your systems. It's you're also I've seen your systems. It's crazy how much work you put into one of crazy how much work you put into one of crazy how much work you put into one of those. those. those. » Yeah. » Yeah. » Yeah. » Uh but what would you call that? Like » Uh but what would you call that? Like » Uh but what would you call that? Like what is this category? what is this category? what is this category? » Well, like initially it was just again » Well, like initially it was just again » Well, like initially it was just again just thinking through what do I feel just thinking through what do I feel just thinking through what do I feel like has potential to get like has potential to get like has potential to get views on YouTube. What do I think people views on YouTube. What do I think people views on YouTube. What do I think people are going to click on? What do I think are going to click on? What do I think are going to click on? What do I think people are going to stick to the end and people are going to stick to the end and people are going to stick to the end and watch until the end? and watch until the end? and watch until the end? And I love movies. And I love movies. And I love movies. And um um um just thought of Well, what if I did like just thought of Well, what if I did like just thought of Well, what if I did like character battles? What if I took character battles? What if I took character battles? What if I took different movie characters from different movie characters from different movie characters from different universes and did like a a different universes and did like a a different universes and did like a a hypothetical battle with some commentary hypothetical battle with some commentary hypothetical battle with some commentary where it analyzes where it analyzes where it analyzes » vs. Darth Vader. » vs. Darth Vader. » vs. Darth Vader. » Yeah. Yeah, or or like Luke » Yeah. Yeah, or or like Luke » Yeah. Yeah, or or like Luke Skywalker vs. the Terminator, whatever. Skywalker vs. the Terminator, whatever. Skywalker vs. the Terminator, whatever. And and you analyze both characters, you And and you analyze both characters, you And and you analyze both characters, you talk about what are their strengths and talk about what are their strengths and talk about what are their strengths and abilities, and then you put them abilities, and then you put them abilities, and then you put them together and say, you know, this is how together and say, you know, this is how together and say, you know, this is how the fight would play out and here's who the fight would play out and here's who the fight would play out and here's who would win. would win. would win. Um and all that now obviously with AI is Um and all that now obviously with AI is Um and all that now obviously with AI is you can you can you could do that you can you can you could do that you can you can you could do that there's ways of doing that before. You there's ways of doing that before. You there's ways of doing that before. You could just play clips from the movies could just play clips from the movies could just play clips from the movies over your or over your voice over your or over your voice over your or over your voice over whatever, but now whatever, but now whatever, but now um you know, I knew I could actually to um you know, I knew I could actually to um you know, I knew I could actually to some level create these hypothetical some level create these hypothetical some level create these hypothetical fights and actually have visuals to show fights and actually have visuals to show fights and actually have visuals to show this play out. So it kind of started this play out. So it kind of started this play out. So it kind of started with like this documentary kind of with like this documentary kind of with like this documentary kind of analysis style 8 to 10 minute videos. Um analysis style 8 to 10 minute videos. Um analysis style 8 to 10 minute videos. Um and I like storytelling is like what I I like storytelling is like what I I like storytelling is like what I love more than anything about love more than anything about love more than anything about video kind of work. video kind of work. video kind of work. Um Um Um and so as I was making these I you know, and so as I was making these I you know, and so as I was making these I you know, there were certain ones where I was just there were certain ones where I was just there were certain ones where I was just thinking, man, this would actually make thinking, man, this would actually make thinking, man, this would actually make a cool movie. a cool movie. a cool movie. Um and so progressively I started making Um and so progressively I started making Um and so progressively I started making them longer. I started um making it to where the voiceover making it to where the voiceover like narrator is less like a National like narrator is less like a National like narrator is less like a National Geographic and I was having more Geographic and I was having more Geographic and I was having more full scenes play out where there's full scenes play out where there's full scenes play out where there's dialogue and more action playing out dialogue and more action playing out dialogue and more action playing out that I was that I was that I was » it does go back and forth. There's like » it does go back and forth. There's like » it does go back and forth. There's like a narrator then all of a sudden the a narrator then all of a sudden the a narrator then all of a sudden the characters are talking. characters are talking. characters are talking. » Yep. Yeah. And now it's got to the point » Yep. Yeah. And now it's got to the point » Yep. Yeah. And now it's got to the point where the last handful of videos I've made I'm the last handful of videos I've made I'm the last handful of videos I've made I'm kind of transitioning to where it's less kind of transitioning to where it's less kind of transitioning to where it's less of the narration or or there's no of the narration or or there's no of the narration or or there's no narration. There's none of the analysis narration. There's none of the analysis narration. There's none of the analysis and all that at all and it's more just and all that at all and it's more just and all that at all and it's more just uh uh uh I'm making a short films. Um so I'm making a short films. Um so I'm making a short films. Um so um um um one of them I made was like a Darth one of them I made was like a Darth one of them I made was like a Darth Vader versus Pinhead like a horror Vader versus Pinhead like a horror Vader versus Pinhead like a horror character. And so the first part I I character. And so the first part I I character. And so the first part I I ended up making a two-part because the ended up making a two-part because the ended up making a two-part because the first one did really well and it was first one did really well and it was first one did really well and it was again another thing where I love Star again another thing where I love Star again another thing where I love Star Wars and I just thought this would Wars and I just thought this would Wars and I just thought this would actually make a cool actually make a cool actually make a cool um it has just an interesting visual um it has just an interesting visual um it has just an interesting visual aesthetic to it these two characters and aesthetic to it these two characters and aesthetic to it these two characters and uh together and I just thought it could uh together and I just thought it could uh together and I just thought it could be a cool story. So, the first one I did be a cool story. So, the first one I did be a cool story. So, the first one I did like a documentary thing um with a lot like a documentary thing um with a lot like a documentary thing um with a lot of scenes without commentary and without of scenes without commentary and without of scenes without commentary and without the voice over um just dialogue and the voice over um just dialogue and the voice over um just dialogue and like a like a like a full-out action fight scene that was full-out action fight scene that was full-out action fight scene that was animated with AI. Um animated with AI. Um animated with AI. Um and then at the end of it I thought, and then at the end of it I thought, and then at the end of it I thought, well, it'd be kind of cool if I did like well, it'd be kind of cool if I did like well, it'd be kind of cool if I did like an alternate ending for this. And so, I an alternate ending for this. And so, I an alternate ending for this. And so, I made like a I I thought I'd just make made like a I I thought I'd just make made like a I I thought I'd just make like a 10-minute kind of special video like a 10-minute kind of special video like a 10-minute kind of special video to to put out for people who would who to to put out for people who would who to to put out for people who would who like the first one and it turned into like the first one and it turned into like the first one and it turned into like this 30-minute like this 30-minute like this 30-minute » Of course. » Of course. » Of course. » film about like the redemption of Darth » film about like the redemption of Darth » film about like the redemption of Darth Vader and I ended up using pen hat as Vader and I ended up using pen hat as Vader and I ended up using pen hat as like this uh like this uh like this uh this kind of spiritual figure to kind this kind of spiritual figure to kind this kind of spiritual figure to kind of, you know, of, you know, of, you know, » guide him » guide him » guide him » represent or well, more to represent » represent or well, more to represent » represent or well, more to represent like Vader's uh his internal torment like Vader's uh his internal torment like Vader's uh his internal torment and you know, the demons in his own head and you know, the demons in his own head and you know, the demons in his own head that he has to overcome. Um [snorts] but that he has to overcome. Um [snorts] but that he has to overcome. Um [snorts] but people just loved it. Like the comments people just loved it. Like the comments people just loved it. Like the comments on that I figured people would like it, on that I figured people would like it, on that I figured people would like it, but it's just been like crazy to see but it's just been like crazy to see but it's just been like crazy to see » how much they liked it. » how much they liked it. » how much they liked it. » Oh, yeah. Like people are wanting me to » Oh, yeah. Like people are wanting me to » Oh, yeah. Like people are wanting me to go work at Disney and stuff and I'm like go work at Disney and stuff and I'm like go work at Disney and stuff and I'm like » » » » What? » What? » What? » Yeah, I don't think it's that great, but » Yeah, I don't think it's that great, but » Yeah, I don't think it's that great, but yeah, people love it. yeah, people love it. yeah, people love it. And I think people just like the And I think people just like the And I think people just like the format where it's more just a a movie format where it's more just a a movie format where it's more just a a movie style, you know, dialogue and the style, you know, dialogue and the style, you know, dialogue and the action's kind of driving the story action's kind of driving the story action's kind of driving the story rather than having a somewhat cheesy rather than having a somewhat cheesy rather than having a somewhat cheesy narrator saying like, you know, and then narrator saying like, you know, and then narrator saying like, you know, and then he fired his gun and he blocked it with he fired his gun and he blocked it with he fired his gun and he blocked it with the light, you know. I think the light, you know. I think the light, you know. I think there's there's there's there's a level of cheesiness that there's a level of cheesiness that there's a level of cheesiness that isn't isn't there in in the format where isn't isn't there in in the format where isn't isn't there in in the format where it's more just a it's more just a it's more just a straightforward movie style thing. movie style thing. movie style thing. » [clears throat] » [clears throat] » [clears throat] » So, yeah. » So, yeah. » So, yeah. » What's your advice for anyone that's » What's your advice for anyone that's » What's your advice for anyone that's wanting to create content uh necessarily wanting to create content uh necessarily wanting to create content uh necessarily maybe in the same way you do, but you've maybe in the same way you do, but you've maybe in the same way you do, but you've done it enough now. Someone's got a done it enough now. Someone's got a done it enough now. Someone's got a concept and they're going to do it and concept and they're going to do it and concept and they're going to do it and it obviously takes a while. it obviously takes a while. it obviously takes a while. Uh but what's your advice today with Uh but what's your advice today with Uh but what's your advice today with what's changed? what's changed? what's changed? » Yeah. » Yeah. » Yeah. I mean, I I think like several things. I mean, I I think like several things. I mean, I I think like several things. One, I think just like have One, I think just like have One, I think just like have realistic expectations. I think for a realistic expectations. I think for a realistic expectations. I think for a lot of people lot of people lot of people you shouldn't you shouldn't you shouldn't don't bank on making a lot of money from don't bank on making a lot of money from don't bank on making a lot of money from it. Like it. Like it. Like not only soon or possibly ever, you not only soon or possibly ever, you not only soon or possibly ever, you know? Uh um know? Uh um know? Uh um because there's a lot of creators who have been there's a lot of creators who have been there's a lot of creators who have been doing videos for years videos for years videos for years and aren't making much money from it. And aren't making much money from it. And aren't making much money from it. And so, it it's not a so, it it's not a so, it it's not a it's not a get-rich-quick scheme by any it's not a get-rich-quick scheme by any it's not a get-rich-quick scheme by any means. Social media, um it can it can be means. Social media, um it can it can be means. Social media, um it can it can be something where you put out a video and something where you put out a video and something where you put out a video and the first thing blows up and gets tons the first thing blows up and gets tons the first thing blows up and gets tons of views. Um of views. Um of views. Um but you know, I think you know, I think you know, I think just have right expectations. I think if just have right expectations. I think if just have right expectations. I think if you find something you find something you find something I I I It would depend on why they're doing it, It would depend on why they're doing it, It would depend on why they're doing it, you know? If you're doing it for a you know? If you're doing it for a you know? If you're doing it for a business, if you're doing Are you doing business, if you're doing Are you doing business, if you're doing Are you doing it just for fun? Are you doing it it just for fun? Are you doing it it just for fun? Are you doing it because you want to eventually make a because you want to eventually make a because you want to eventually make a living off of it? Um I think find living off of it? Um I think find living off of it? Um I think find something that you enjoy, obviously, if something that you enjoy, obviously, if something that you enjoy, obviously, if you're going to do it because it's not you're going to do it because it's not you're going to do it because it's not always going to be always going to be always going to be Yeah, for sure. Find something Yeah, for sure. Find something Yeah, for sure. Find something » going to make money, hopefully you like » going to make money, hopefully you like » going to make money, hopefully you like doing it. doing it. doing it. » Find something you're passionate about, » Find something you're passionate about, » Find something you're passionate about, obviously. Find something that you obviously. Find something that you obviously. Find something that you actually have a great deal of interest in and have a great deal of interest in and have a great deal of interest in and passion for. Um passion for. Um passion for. Um and the other thing would be if you want and the other thing would be if you want and the other thing would be if you want to make money on it, I think figuring to make money on it, I think figuring to make money on it, I think figuring out how to recognize if your goal is out how to recognize if your goal is out how to recognize if your goal is like making a living off of it. like making a living off of it. like making a living off of it. Being able to recognize Being able to recognize Being able to recognize even if you've invested a lot of work, even if you've invested a lot of work, even if you've invested a lot of work, potentially money and time into trying potentially money and time into trying potentially money and time into trying to to to build a certain channel or platform with build a certain channel or platform with build a certain channel or platform with a certain kind of content. Being able to a certain kind of content. Being able to a certain kind of content. Being able to recognize when recognize when recognize when it's not working and it's time to stop it's not working and it's time to stop it's not working and it's time to stop and it's time to either and it's time to either and it's time to either scrap it and start something new or scrap it and start something new or scrap it and start something new or completely switch gears and directions completely switch gears and directions completely switch gears and directions with what you're doing with what you're doing with what you're doing because you can again, you can spend because you can again, you can spend because you can again, you can spend years doing something and there's no years doing something and there's no years doing something and there's no guarantee that, you know, just because guarantee that, you know, just because guarantee that, you know, just because Yeah, YouTube doesn't doesn't, you know, Yeah, YouTube doesn't doesn't, you know, Yeah, YouTube doesn't doesn't, you know, um um um reward you for reward you for reward you for years of time investment. It It rewards years of time investment. It It rewards years of time investment. It It rewards you for getting people to watch your you for getting people to watch your you for getting people to watch your videos. videos. videos. And so um the biggest thing going into And so um the biggest thing going into And so um the biggest thing going into it is just is figuring out what's it is just is figuring out what's it is just is figuring out what's an idea that really putting a lot of an idea that really putting a lot of an idea that really putting a lot of time into the con- conceptual stage of time into the con- conceptual stage of time into the con- conceptual stage of thinking about what's something that's thinking about what's something that's thinking about what's something that's actually going to get people's interest actually going to get people's interest actually going to get people's interest and hold people's interest and going to and hold people's interest and going to and hold people's interest and going to have long-term have long-term have long-term um potential for not only potential um potential for not only potential um potential for not only potential videos that can be made videos that can be made videos that can be made in this in this in this niche, but um niche, but um niche, but um videos that people are going to want to videos that people are going to want to videos that people are going to want to come back to. come back to. come back to. Um so the ideas the idea stage is Um so the ideas the idea stage is Um so the ideas the idea stage is yeah, very important. Um yeah, very important. Um yeah, very important. Um » Well, » Well, » Well, I think a lot of creators I think a lot of creators I think a lot of creators don't want to be a sellout too, you don't want to be a sellout too, you don't want to be a sellout too, you know, where they know, where they know, where they » that's the hard part » that's the hard part » that's the hard part » they start creating something that they » they start creating something that they » they start creating something that they believe is a value and it's like, well, believe is a value and it's like, well, believe is a value and it's like, well, that's everyone else's problem and they that's everyone else's problem and they that's everyone else's problem and they don't see a value, but to your point, if don't see a value, but to your point, if don't see a value, but to your point, if you want it to be a living, it's got to you want it to be a living, it's got to you want it to be a living, it's got to be consumed. Like it has to be consumed be consumed. Like it has to be consumed be consumed. Like it has to be consumed and so that evolving your content, the and so that evolving your content, the and so that evolving your content, the evolutionary side of like you've got to evolutionary side of like you've got to evolutionary side of like you've got to adjust, change. And then maybe changes adjust, change. And then maybe changes adjust, change. And then maybe changes into something you're like, I don't like into something you're like, I don't like into something you're like, I don't like making these and then you're kind of at making these and then you're kind of at making these and then you're kind of at a point where it's like, okay, am I a point where it's like, okay, am I a point where it's like, okay, am I going to do this for a living now? Or going to do this for a living now? Or going to do this for a living now? Or can I take that to then promote the can I take that to then promote the can I take that to then promote the thing that I like doing? thing that I like doing? thing that I like doing? » Yes. » Yes. » Yes. » To then maybe give it legs. And that's » To then maybe give it legs. And that's » To then maybe give it legs. And that's what I think a lot of the creative side what I think a lot of the creative side what I think a lot of the creative side is. Sometimes you do have to like give is. Sometimes you do have to like give is. Sometimes you do have to like give in a little bit, create something that in a little bit, create something that in a little bit, create something that people will view. people will view. people will view. » That's That's hard, yeah. » That's That's hard, yeah. » That's That's hard, yeah. » And then promote the thing you really » And then promote the thing you really » And then promote the thing you really you really like. you really like. you really like. » Man, that fly loves your hair, by the » Man, that fly loves your hair, by the » Man, that fly loves your hair, by the way. I can't stop looking. way. I can't stop looking. way. I can't stop looking. » » » » That fly is just like it's your mic or » That fly is just like it's your mic or » That fly is just like it's your mic or your head. your head. your head. » It goes nowhere. » It goes nowhere. » It goes nowhere. » honey on my head before I came out. » honey on my head before I came out. » honey on my head before I came out. » honey. I would think it'd be stuck if » honey. I would think it'd be stuck if » honey. I would think it'd be stuck if you did. you did. you did. » » » » Um yeah, that's that's been difficult. » Um yeah, that's that's been difficult. » Um yeah, that's that's been difficult. And that's something I've had to And that's something I've had to And that's something I've had to adjust to. Because doing these Who adjust to. Because doing these Who adjust to. Because doing these Who Would Win video Like that's not Would Win video Like that's not Would Win video Like that's not something » Sure. » Sure. » Sure. » I like movies and it's it's fun, but » I like movies and it's it's fun, but » I like movies and it's it's fun, but like I knew going into it this is just cheesy I knew going into it this is just cheesy I knew going into it this is just cheesy and lame and and lame and and lame and um um um But I But I just I knew people will But I But I just I knew people will But I But I just I knew people will watch it though. watch it though. watch it though. » Yeah. » Yeah. » Yeah. » And so » And so » And so » But you've also evolved it to where » But you've also evolved it to where » But you've also evolved it to where you've made it a little more fun for you've made it a little more fun for you've made it a little more fun for you. you. you. » evolved it to where it now it's like » evolved it to where it now it's like » evolved it to where it now it's like this is what I this is what I this is what I » Right. » Right. » Right. » want to do. This is the style of stuff I » want to do. This is the style of stuff I » want to do. This is the style of stuff I I want to do making more meaning like I want to do making more meaning like I want to do making more meaning like having actual meaningful stories where having actual meaningful stories where having actual meaningful stories where people are telling me I'm weeping after people are telling me I'm weeping after people are telling me I'm weeping after watching this Star Wars watching this Star Wars watching this Star Wars video. I'm like video. I'm like video. I'm like » Cool. » Cool. » Cool. » Oh, great. » Oh, great. » Oh, great. » That's the greatest compliment I » That's the greatest compliment I » That's the greatest compliment I could get if somebody's so moved could get if somebody's so moved could get if somebody's so moved emotionally by by what I've made that emotionally by by what I've made that emotionally by by what I've made that they're you know, it's actually they're you know, it's actually they're you know, it's actually impacting them to feel something. impacting them to feel something. impacting them to feel something. That's That's what I That's That's what I That's That's what I am passionate about, you know. That's am passionate about, you know. That's am passionate about, you know. That's the thing that the thing that the thing that drives me to want to do this kind of drives me to want to do this kind of drives me to want to do this kind of work more than anything is just creating work more than anything is just creating work more than anything is just creating meaningful stories that actually move meaningful stories that actually move meaningful stories that actually move people um people um people um emotionally in ways that, you know, emotionally in ways that, you know, emotionally in ways that, you know, surprise them that they, you know, surprise them that they, you know, surprise them that they, you know, uh uh uh have having these emotional experiences have having these emotional experiences have having these emotional experiences that they couldn't have otherwise. And that they couldn't have otherwise. And that they couldn't have otherwise. And and figuring out how to weave visuals and figuring out how to weave visuals and figuring out how to weave visuals and story and dialogue and music and story and dialogue and music and story and dialogue and music and sound effects in such a way there's like sound effects in such a way there's like sound effects in such a way there's like a there is an art to it that like they a there is an art to it that like they a there is an art to it that like they feel something. And if you get any of feel something. And if you get any of feel something. And if you get any of those elements wrong, that emotional those elements wrong, that emotional those elements wrong, that emotional reaction could be completely different reaction could be completely different reaction could be completely different if the music's different, if if the if the music's different, if if the if the music's different, if if the pacing's different, they might not feel pacing's different, they might not feel pacing's different, they might not feel that same thing. And so there's that same thing. And so there's that same thing. And so there's um um um Yeah, that's what I enjoy doing Yeah, that's what I enjoy doing Yeah, that's what I enjoy doing more than anything. But yeah, you do more than anything. But yeah, you do more than anything. But yeah, you do have to figure out have to figure out have to figure out Fortunately, I'm at the point where now Fortunately, I'm at the point where now Fortunately, I'm at the point where now people love the sort of people love the sort of people love the sort of they love the channel so much that like they love the channel so much that like they love the channel so much that like I can put out most anything and people I can put out most anything and people I can put out most anything and people are going to watch it. Um are going to watch it. Um are going to watch it. Um But being able to put out stuff that But being able to put out stuff that But being able to put out stuff that like I can make what I actually am most I can make what I actually am most I can make what I actually am most passionate about, the kind of work I'm passionate about, the kind of work I'm passionate about, the kind of work I'm actually most passionate about doing. actually most passionate about doing. actually most passionate about doing. But there is a degree to where you do But there is a degree to where you do But there is a degree to where you do have to have to have to you do have to figure out the gives and you do have to figure out the gives and you do have to figure out the gives and takes because and takes because and takes because » Yeah, even things as Yes, even things as » Yeah, even things as Yes, even things as » Yeah, even things as Yes, even things as simple as like I implemented Oh. simple as like I implemented Oh. simple as like I implemented Oh. » You're good. » You're good. » You're good. » I I implemented into my videos at one » I I implemented into my videos at one » I I implemented into my videos at one point just simply asking people to watch till just simply asking people to watch till just simply asking people to watch till the end of the video. You know, at the end of the video. You know, at the end of the video. You know, at the beginning saying, beginning saying, beginning saying, "Hey, this is this is the channel, this "Hey, this is this is the channel, this "Hey, this is this is the channel, this is what we do. This is what you're going is what we do. This is what you're going is what we do. This is what you're going to see in this video, stick around till to see in this video, stick around till to see in this video, stick around till the end." And it's like I don't want to the end." And it's like I don't want to the end." And it's like I don't want to do that. Like that's that's do that. Like that's that's do that. Like that's that's it's sales-many it's sales-many it's sales-many » Oh, I'm glad you said that. » Oh, I'm glad you said that. » Oh, I'm glad you said that. » Yeah, » Yeah, » Yeah, stick around till the end of the video. stick around till the end of the video. stick around till the end of the video. Till the end of this video. Till the end of this video. Till the end of this video. » There will be a $1,000 cash giveaway. » There will be a $1,000 cash giveaway. » There will be a $1,000 cash giveaway. » Jordan is going to give away a million » Jordan is going to give away a million » Jordan is going to give away a million dollars. dollars. dollars. » But yeah, like that kind of stuff. Like » But yeah, like that kind of stuff. Like » But yeah, like that kind of stuff. Like I didn't want to do that, but I just I didn't want to do that, but I just I didn't want to do that, but I just knew like knew like knew like » Yeah, best practice. » Yeah, best practice. » Yeah, best practice. » Yeah, and even like figuring out how do » Yeah, and even like figuring out how do » Yeah, and even like figuring out how do you open the video because the initial you open the video because the initial you open the video because the initial first 30 seconds to a minute are the first 30 seconds to a minute are the first 30 seconds to a minute are the most important part. most important part. most important part. » hard. » hard. » hard. » Yeah, so like I had to figure out » Yeah, so like I had to figure out » Yeah, so like I had to figure out and constantly I'm having to figure out and constantly I'm having to figure out and constantly I'm having to figure out what how do I change that to grab what how do I change that to grab what how do I change that to grab people's attention. And that's not people's attention. And that's not people's attention. And that's not something as like a something as like a something as like a uh creator or or artist don't really uh creator or or artist don't really uh creator or or artist don't really want to have to have those sort of want to have to have those sort of want to have to have those sort of limitations put on them to say, "This is limitations put on them to say, "This is limitations put on them to say, "This is the structure you have to follow." the structure you have to follow." the structure you have to follow." » It's not as fun. » It's not as fun. » It's not as fun. » So that's that's annoying. But again, if » So that's that's annoying. But again, if » So that's that's annoying. But again, if you if you want to have some level of you if you want to have some level of you if you want to have some level of success on success on success on Yeah, on these platforms that's Yeah, on these platforms that's Yeah, on these platforms that's » You got to do it. » You got to do it. » You got to do it. » You got to figure out how to » You got to figure out how to » You got to figure out how to At least and do that in a way that At least and do that in a way that At least and do that in a way that's somewhat fits your that's somewhat fits your that's somewhat fits your You know, your style You know, your style You know, your style and I think that's and I think that's and I think that's » that's a good way to put it. You can do » that's a good way to put it. You can do » that's a good way to put it. You can do the same thing but just do it in a way the same thing but just do it in a way the same thing but just do it in a way that's you and it can be funny and like that's you and it can be funny and like that's you and it can be funny and like I hate doing this but please stay till I hate doing this but please stay till I hate doing this but please stay till the end. the end. the end. » Yes. » Yes. » Yes. » » » » Right. It mostly just offends my » Right. It mostly just offends my » Right. It mostly just offends my artistic heart if you don't. artistic heart if you don't. artistic heart if you don't. » Yeah. » Yeah. » Yeah. » » » » Right. » Right. » Right. » Your watch through inspires me to make » Your watch through inspires me to make » Your watch through inspires me to make more. more. more. » Yeah. » Yeah. » Yeah. » Dude, you're awesome. Thank you for » Dude, you're awesome. Thank you for » Dude, you're awesome. Thank you for sharing all that. I think that's super sharing all that. I think that's super sharing all that. I think that's super helpful. I've I've learned a lot and helpful. I've I've learned a lot and helpful. I've I've learned a lot and I've enjoyed watching it all and we have I've enjoyed watching it all and we have I've enjoyed watching it all and we have lunch today with another filmmaker lunch today with another filmmaker lunch today with another filmmaker that's inspired by you. So I'm excited that's inspired by you. So I'm excited that's inspired by you. So I'm excited to hang out with him and I think that's to hang out with him and I think that's to hang out with him and I think that's super cool you're willing to super cool you're willing to super cool you're willing to Give him all the secrets cuz you're like Give him all the secrets cuz you're like Give him all the secrets cuz you're like » It's a lot of work. I don't have the » It's a lot of work. I don't have the » It's a lot of work. I don't have the secrets. secrets. secrets. » There are no secrets. I just work hard. » There are no secrets. I just work hard. » There are no secrets. I just work hard. » But yeah, I just have an obsessive » But yeah, I just have an obsessive » But yeah, I just have an obsessive You do. ADHD personality where I can You do. ADHD personality where I can You do. ADHD personality where I can just Lock in or something and forget about Lock in or something and forget about Lock in or something and forget about anything else existing for anything else existing for anything else existing for » The house is on fire. » The house is on fire. » The house is on fire. » I don't have time. » I don't have time. » I don't have time. » I don't have time to think about that. » I don't have time to think about that. » I don't have time to think about that. Yeah, it's a it's a pro and a Yeah, it's a it's a pro and a Yeah, it's a it's a pro and a con I think but for sure. con I think but for sure. con I think but for sure. » Yeah. All right, dude. Appreciate you. » Yeah. All right, dude. Appreciate you. » Yeah. All right, dude. Appreciate you. Thanks for coming on. Thanks for coming on. Thanks for coming on. » Thanks for having me. ---