Behind Closed Doors: How India Taught Alyssa McGinn the Business of Gathering | Ep 65

I when I reflected back on the things I when I reflected back on the things that I was spending my time and thoughts that I was spending my time and thoughts that I was spending my time and thoughts on when I was not working or when I was on when I was not working or when I was on when I was not working or when I was working was all about gathering people working was all about gathering people working was all about gathering people like I hosted a founders dinner I have like I hosted a founders dinner I have like I hosted a founders dinner I have hosted other dinners and events like my hosted other dinners and events like my hosted other dinners and events like my brain always gravitates towards like how brain always gravitates towards like how brain always gravitates towards like how can I bring people together in a really can I bring people together in a really can I bring people together in a really intentional and meaningful way and then intentional and meaningful way and then intentional and meaningful way and then I had this moment I was like he was like I had this moment I was like he was like I had this moment I was like he was like look at this pattern like you're always look at this pattern like you're always look at this pattern like you're always doing this and like you're really good doing this and like you're really good doing this and like you're really good at it and you think differently than at it and you think differently than at it and you think differently than other people do about this. I think other people do about this. I think other people do about this. I think people would pay you to like do this for people would pay you to like do this for people would pay you to like do this for them or with them. them or with them. them or with them. » And I was like, what? » And I was like, what? » And I was like, what? » The Killer Growth podcast starts now. » The Killer Growth podcast starts now. » The Killer Growth podcast starts now. What's up guys? Sam McY here with the What's up guys? Sam McY here with the Killer Growth podcast and today I have Killer Growth podcast and today I have Killer Growth podcast and today I have Alyssa McInn, founder of Behind Closed Alyssa McInn, founder of Behind Closed Alyssa McInn, founder of Behind Closed Doors. You are not behind a closed door. Doors. You are not behind a closed door. Doors. You are not behind a closed door. » Well, kind of not. » Well, kind of not. » Well, kind of not. » Yeah, » Yeah, » Yeah, » you came out. » you came out. » you came out. » I came out. Yeah, I'm out. I'm » I came out. Yeah, I'm out. I'm » I came out. Yeah, I'm out. I'm out from behind the closed out from behind the closed out from behind the closed door. door. door. » We'll leave that right there. » We'll leave that right there. » We'll leave that right there. » [gasps] » [gasps] » [gasps] » Uh, so I know some of your story. Uh, I » Uh, so I know some of your story. Uh, I » Uh, so I know some of your story. Uh, I feel like not most of it. Um, but your feel like not most of it. Um, but your feel like not most of it. Um, but your story, we can start with data. We can story, we can start with data. We can story, we can start with data. We can start with before data. What got you start with before data. What got you start with before data. What got you into data? In influency. into data? In influency. into data? In influency. » Yeah. » Yeah. » Yeah. » Uh, that's all I really know about you. » Uh, that's all I really know about you. » Uh, that's all I really know about you. Influency with your mom and you left. Influency with your mom and you left. Influency with your mom and you left. » Okay. Yeah. That's recent. » Okay. Yeah. That's recent. » Okay. Yeah. That's recent. » What else do I need to know? » What else do I need to know? » What else do I need to know? » Um, so I grew up in Texas. I came to » Um, so I grew up in Texas. I came to » Um, so I grew up in Texas. I came to Missou uh to the Midwest to to study Missou uh to the Midwest to to study Missou uh to the Midwest to to study journalism because I thought that I was journalism because I thought that I was journalism because I thought that I was going to be an NFL reporter. That was going to be an NFL reporter. That was going to be an NFL reporter. That was like my dream was to be like Aaron like my dream was to be like Aaron like my dream was to be like Aaron Andrews. I loved NFL and I so I studied Andrews. I loved NFL and I so I studied Andrews. I loved NFL and I so I studied journalism. I actually graduated with journalism. I actually graduated with journalism. I actually graduated with that degree. that degree. that degree. » Um and lo and behold I when I graduated » Um and lo and behold I when I graduated » Um and lo and behold I when I graduated I decided to not do that and to move to I decided to not do that and to move to I decided to not do that and to move to India. So I don't know if you knew that India. So I don't know if you knew that India. So I don't know if you knew that about me. I lived in India for 5 years about me. I lived in India for 5 years about me. I lived in India for 5 years » where I met my husband and he's from » where I met my husband and he's from » where I met my husband and he's from Kansas and so that was kind of just a Kansas and so that was kind of just a Kansas and so that was kind of just a wild story and you know more detail on wild story and you know more detail on wild story and you know more detail on that later but when we moved back in that later but when we moved back in that later but when we moved back in 2020 in co um we were just like I guess 2020 in co um we were just like I guess 2020 in co um we were just like I guess Kansas makes sense let's do that he's Kansas makes sense let's do that he's Kansas makes sense let's do that he's from outside Witchah from outside Witchah from outside Witchah » and » and » and um I I always knew like business and um I I always knew like business and um I I always knew like business and corporate was like my jam but I didn't corporate was like my jam but I didn't corporate was like my jam but I didn't exactly know like what that would look exactly know like what that would look exactly know like what that would look like. But I knew I needed some reps. like. But I knew I needed some reps. like. But I knew I needed some reps. Like I knew I needed to like get in a Like I knew I needed to like get in a Like I knew I needed to like get in a business and just like figure some business and just like figure some business and just like figure some things out. And so my mom had a business things out. And so my mom had a business things out. And so my mom had a business she started back in 2006. So it's 20 she started back in 2006. So it's 20 she started back in 2006. So it's 20 years this year. years this year. years this year. » Um she kind of became an entrepreneur on » Um she kind of became an entrepreneur on » Um she kind of became an entrepreneur on accident. She just started meeting a accident. She just started meeting a accident. She just started meeting a need for a client on the side um after need for a client on the side um after need for a client on the side um after we were kind of grown up. I guess we're we were kind of grown up. I guess we're we were kind of grown up. I guess we're middle school. And it kind of just like middle school. And it kind of just like middle school. And it kind of just like kept growing. And still to this day, you kept growing. And still to this day, you kept growing. And still to this day, you know, that's a active company I'm still know, that's a active company I'm still know, that's a active company I'm still kind of a part of. And um, you know, we kind of a part of. And um, you know, we kind of a part of. And um, you know, we service middle market clients, helping service middle market clients, helping service middle market clients, helping them with data and analytics. And so I them with data and analytics. And so I them with data and analytics. And so I got to get in there. Like that was my got to get in there. Like that was my got to get in there. Like that was my MBA basically was like, okay, how do we MBA basically was like, okay, how do we MBA basically was like, okay, how do we grow scale? Like what do I how do I grow scale? Like what do I how do I grow scale? Like what do I how do I learn how to sell and market? Like I had learn how to sell and market? Like I had learn how to sell and market? Like I had general like school knowledge of those general like school knowledge of those general like school knowledge of those things, but not like practice. And so I things, but not like practice. And so I things, but not like practice. And so I say that like I learned more about say that like I learned more about say that like I learned more about business in the past six years than like business in the past six years than like business in the past six years than like any MBA or any kind of like formal any MBA or any kind of like formal any MBA or any kind of like formal education could ever teach me. Like you education could ever teach me. Like you education could ever teach me. Like you know that like you just got to get in know that like you just got to get in know that like you just got to get in there. You got to learn. You got to there. You got to learn. You got to there. You got to learn. You got to figure it out. figure it out. figure it out. » And we learned way more things that » And we learned way more things that » And we learned way more things that didn't work than what did. And that was didn't work than what did. And that was didn't work than what did. And that was also frustrating. But I just over the past frustrating. But I just over the past frustrating. But I just over the past probably year, I just started to to probably year, I just started to to probably year, I just started to to realize like my time doing that had kind realize like my time doing that had kind realize like my time doing that had kind of run its course. And I had learned of run its course. And I had learned of run its course. And I had learned what I felt like I needed to learn in what I felt like I needed to learn in what I felt like I needed to learn in that season. And I was ready to really that season. And I was ready to really that season. And I was ready to really align more with who I am and at least in align more with who I am and at least in align more with who I am and at least in terms of like products and services, terms of like products and services, terms of like products and services, like what I wanted to do and how I like what I wanted to do and how I like what I wanted to do and how I wanted to serve the world. And so that wanted to serve the world. And so that wanted to serve the world. And so that was kind of the formation of behind was kind of the formation of behind was kind of the formation of behind closed doors. Um kind of came out of closed doors. Um kind of came out of closed doors. Um kind of came out of that. But so thankful for my time with that. But so thankful for my time with that. But so thankful for my time with Infuency and still am, you know, playing Infuency and still am, you know, playing Infuency and still am, you know, playing a a small role in that company. a a small role in that company. a a small role in that company. But yeah, that's kind of how I'm here But yeah, that's kind of how I'm here But yeah, that's kind of how I'm here today. today. today. » So your mom was an entrepreneur. You » So your mom was an entrepreneur. You » So your mom was an entrepreneur. You were in middle school. Like how old were in middle school. Like how old were in middle school. Like how old were you when she officially was like this is you when she officially was like this is you when she officially was like this is a company. a company. a company. » So 2006 I would have been ago » 12. Okay. » 12. Okay. » 12. Okay. » If I did the math correctly. So I » If I did the math correctly. So I » If I did the math correctly. So I remember being like around middle school remember being like around middle school remember being like around middle school and her starting like she worked from and her starting like she worked from and her starting like she worked from home like did kind of like Skype calls home like did kind of like Skype calls home like did kind of like Skype calls before that was like before that was like before that was like » oh wow » oh wow » oh wow » of doing virtual calls and so her team » of doing virtual calls and so her team » of doing virtual calls and so her team she worked for a venture capital firm um she worked for a venture capital firm um she worked for a venture capital firm um they were like all over the US and so they were like all over the US and so they were like all over the US and so yeah I really remember like those yeah I really remember like those yeah I really remember like those people's the partners of that firm like people's the partners of that firm like people's the partners of that firm like became household names like in became household names like in became household names like in [clears throat] our family like oh it's [clears throat] our family like oh it's [clears throat] our family like oh it's you know XYZ and so I just remember you know XYZ and so I just remember you know XYZ and so I just remember being like oh that's interesting being like oh that's interesting being like oh that's interesting but I felt very much that I was like but I felt very much that I was like but I felt very much that I was like still I didn't want to say at that point still I didn't want to say at that point still I didn't want to say at that point like I'm going to join my mom's like I'm going to join my mom's like I'm going to join my mom's business. Like I was like I got to chart business. Like I was like I got to chart business. Like I was like I got to chart my own path. my own path. my own path. » Got to go figure out life. » Got to go figure out life. » Got to go figure out life. » But yeah, » But yeah, » But yeah, » let's go to India for 5 years, » let's go to India for 5 years, » let's go to India for 5 years, » right? That was not part of my bingo » right? That was not part of my bingo » right? That was not part of my bingo card. But you know, you're surprised. card. But you know, you're surprised. card. But you know, you're surprised. » Yeah. In India, what was your what did » Yeah. In India, what was your what did » Yeah. In India, what was your what did you learn there? You guys did missions, you learn there? You guys did missions, you learn there? You guys did missions, I'm assuming. Was it a church? Was it I'm assuming. Was it a church? Was it I'm assuming. Was it a church? Was it » We did uh church planning house churches » We did uh church planning house churches » We did uh church planning house churches actually. Okay. actually. Okay. actually. Okay. » Um, I learned so much about community » Um, I learned so much about community » Um, I learned so much about community and relationships and hospitality. and relationships and hospitality. and relationships and hospitality. We also had a business which was kind of We also had a business which was kind of We also had a business which was kind of like where I even solidified further like where I even solidified further like where I even solidified further like I want to do the business side of like I want to do the business side of like I want to do the business side of this. this. this. » We did import export. » We did import export. » We did import export. » Okay. So we helped people source and » Okay. So we helped people source and » Okay. So we helped people source and find manufacturers in India and just find manufacturers in India and just find manufacturers in India and just kind of bridge that cultural gap that kind of bridge that cultural gap that kind of bridge that cultural gap that like a lot of people didn't do that like a lot of people didn't do that like a lot of people didn't do that because it was just so much such a miss because it was just so much such a miss because it was just so much such a miss like communicate communicating and like communicate communicating and like communicate communicating and stuff. Um, so I loved [clears throat] I stuff. Um, so I loved [clears throat] I stuff. Um, so I loved [clears throat] I loved both sides, but really I think loved both sides, but really I think loved both sides, but really I think full circle I look at what I'm doing now full circle I look at what I'm doing now full circle I look at what I'm doing now with behind closed doors. Like so many with behind closed doors. Like so many with behind closed doors. Like so many of the lessons I learned like was of the lessons I learned like was of the lessons I learned like was stepping into like they're so stepping into like they're so stepping into like they're so hospitable. Like you meet them one time hospitable. Like you meet them one time hospitable. Like you meet them one time like come to my house for dinner and like come to my house for dinner and like come to my house for dinner and it's like you can be friends with it's like you can be friends with it's like you can be friends with someone here and like you never go to someone here and like you never go to someone here and like you never go to their house for dinner. their house for dinner. their house for dinner. » You don't even get invited. you're just » You don't even get invited. you're just » You don't even get invited. you're just like, you know, like, you know, like, you know, » and um » and um » and um » I just learned so much from them. And » I just learned so much from them. And » I just learned so much from them. And also just the way that they live in also just the way that they live in also just the way that they live in community and how they how family is community and how they how family is community and how they how family is structured, it's just very different. structured, it's just very different. structured, it's just very different. And I don't think it's like right or And I don't think it's like right or And I don't think it's like right or wrong. It's just different. wrong. It's just different. wrong. It's just different. » Different. » Different. » Different. » Yeah. I I think it's good to look at » Yeah. I I think it's good to look at » Yeah. I I think it's good to look at other cultures and say they're better at other cultures and say they're better at other cultures and say they're better at this than us and we're better at this than us and we're better at this than us and we're better at this than them. than them. than them. » I think there's a lot to take away from » I think there's a lot to take away from » I think there's a lot to take away from that. Like that's a really funny from that. Like that's a really funny from that. Like that's a really funny point. I'm like imagining that situation point. I'm like imagining that situation point. I'm like imagining that situation in my head a few times with random in my head a few times with random in my head a few times with random people that I like just meet and I'm people that I like just meet and I'm people that I like just meet and I'm like that'd be so awkward. like that'd be so awkward. like that'd be so awkward. » Yeah. Would you ask someone like if you » Yeah. Would you ask someone like if you » Yeah. Would you ask someone like if you just met like at the store like come to just met like at the store like come to just met like at the store like come to my house? my house? my house? » I think I I would if there was like a » I think I I would if there was like a » I think I I would if there was like a strong mutual connection like if I had strong mutual connection like if I had strong mutual connection like if I had already known of that person and they already known of that person and they already known of that person and they knew of me. That's I was literally knew of me. That's I was literally knew of me. That's I was literally thinking » a straight up stranger. » a straight up stranger. » a straight up stranger. » No, I a stranger. No way. No. I'd be » No, I a stranger. No way. No. I'd be » No, I a stranger. No way. No. I'd be like, "Yeah, let's get coffee tomorrow like, "Yeah, let's get coffee tomorrow like, "Yeah, let's get coffee tomorrow or you know, let's meet in a public or you know, let's meet in a public or you know, let's meet in a public place. You have to take a step." place. You have to take a step." place. You have to take a step." » Yeah. I'm going to I'm going to vet you » Yeah. I'm going to I'm going to vet you » Yeah. I'm going to I'm going to vet you out a little bit before I bring you into out a little bit before I bring you into out a little bit before I bring you into my home. my home. my home. » Yeah. No, we met college students and » Yeah. No, we met college students and » Yeah. No, we met college students and like young professionals a lot and we like young professionals a lot and we like young professionals a lot and we would just like the first time like they would just like the first time like they would just like the first time like they would invite us to their house and you would invite us to their house and you would invite us to their house and you would stay for hours and you would be would stay for hours and you would be would stay for hours and you would be catered to hand and foot like catered to hand and foot like catered to hand and foot like » they have this saying in India that's um » they have this saying in India that's um » they have this saying in India that's um it basically means like the guest is it basically means like the guest is it basically means like the guest is sacred or like the guest is like God sacred or like the guest is like God sacred or like the guest is like God » meaning like » meaning like » meaning like » interesting » interesting » interesting » it is a sacred thing to have someone » it is a sacred thing to have someone » it is a sacred thing to have someone come into your home and like your whole come into your home and like your whole come into your home and like your whole life and your whole family rearranges to life and your whole family rearranges to life and your whole family rearranges to make that person comfortable and feel make that person comfortable and feel make that person comfortable and feel welcome. Um, I don't think we do that welcome. Um, I don't think we do that welcome. Um, I don't think we do that here. Like our version of hospitality in here. Like our version of hospitality in here. Like our version of hospitality in America is like my house is your house. America is like my house is your house. America is like my house is your house. Like make yourself at home. Like you Like make yourself at home. Like you Like make yourself at home. Like you come into my space and like get some come into my space and like get some come into my space and like get some water, go to the bathroom, like do what water, go to the bathroom, like do what water, go to the bathroom, like do what you want. That's a very different you want. That's a very different you want. That's a very different version of like they would go to the version of like they would go to the version of like they would go to the bathroom with you if that was like bathroom with you if that was like bathroom with you if that was like acceptable. Like they want to be like acceptable. Like they want to be like acceptable. Like they want to be like there with you. They watch you eat like there with you. They watch you eat like there with you. They watch you eat like it is. it is. it is. » So, and again, no version of hospitality » So, and again, no version of hospitality » So, and again, no version of hospitality either way is bad or right. It's just either way is bad or right. It's just either way is bad or right. It's just Yeah, it's just different. So now I Yeah, it's just different. So now I Yeah, it's just different. So now I think about that because like foreign think about that because like foreign think about that because like foreign and not to get off on this tangent, but and not to get off on this tangent, but and not to get off on this tangent, but like » foreigners that come to America to » foreigners that come to America to » foreigners that come to America to study, statistically like 80 I think study, statistically like 80 I think study, statistically like 80 I think it's even higher like 90% of them never it's even higher like 90% of them never it's even higher like 90% of them never go into an American's home. And it's go into an American's home. And it's go into an American's home. And it's like we talk about like whether you're like we talk about like whether you're like we talk about like whether you're welcoming from like a faith perspective welcoming from like a faith perspective welcoming from like a faith perspective or just from like a hey, you're in our or just from like a hey, you're in our or just from like a hey, you're in our country like we want you to feel country like we want you to feel country like we want you to feel belonging. belonging. belonging. But it's like they never step foot in But it's like they never step foot in But it's like they never step foot in America or have an American friend. America or have an American friend. America or have an American friend. » Yeah. Yeah. Well, I think back to » Yeah. Yeah. Well, I think back to » Yeah. Yeah. Well, I think back to college on that same line of college on that same line of college on that same line of questioning, questioning, questioning, » I think I would 100% do that in college, » I think I would 100% do that in college, » I think I would 100% do that in college, right? I mean, you make a friend and you right? I mean, you make a friend and you right? I mean, you make a friend and you » go to their apartment or to your » go to their apartment or to your » go to their apartment or to your apartment like the same day, right? apartment like the same day, right? apartment like the same day, right? Like, Like, Like, » yeah, » yeah, » yeah, » I I think the older I get in the » I I think the older I get in the » I I think the older I get in the crankier and like more uh secluded I crankier and like more uh secluded I crankier and like more uh secluded I get, it has changed, you know? And then get, it has changed, you know? And then get, it has changed, you know? And then you have kids and you have kids and you have kids and » Well, suddenly you become an adult and » Well, suddenly you become an adult and » Well, suddenly you become an adult and you're like, "No, shut the doors." Like, you're like, "No, shut the doors." Like, you're like, "No, shut the doors." Like, this is weird. or you start just like this is weird. or you start just like this is weird. or you start just like having a it's not as natural just to having a it's not as natural just to having a it's not as natural just to like you're not in a season of new like you're not in a season of new like you're not in a season of new friendships » but then everyone's lonely like there's » but then everyone's lonely like there's » but then everyone's lonely like there's a pandemic of loneliness and a pandemic of loneliness and a pandemic of loneliness and » I I don't I think that's connected. » I I don't I think that's connected. » I I don't I think that's connected. » So I try to practice like » So I try to practice like » So I try to practice like » I don't invite every stranger I meet to » I don't invite every stranger I meet to » I don't invite every stranger I meet to my house but I try to practice like my house but I try to practice like my house but I try to practice like inviting people into my home as much as inviting people into my home as much as inviting people into my home as much as I can even if I'm like this is going to I can even if I'm like this is going to I can even if I'm like this is going to be weird or awkward or I don't know what be weird or awkward or I don't know what be weird or awkward or I don't know what to do with this. Um because I think to do with this. Um because I think to do with this. Um because I think there's something beautiful that happens there's something beautiful that happens there's something beautiful that happens at a table eating together. Behind at a table eating together. Behind at a table eating together. Behind closed doors. Exactly. closed doors. Exactly. closed doors. Exactly. » Full circle. » Full circle. » Full circle. » I love it. » I love it. » I love it. » So take me through that process. » So take me through that process. » So take me through that process. You you love networking. You've created You you love networking. You've created You you love networking. You've created multiple networking events. Talk about multiple networking events. Talk about multiple networking events. Talk about that a little bit because that's kind of that a little bit because that's kind of that a little bit because that's kind of when I met you, you're big into that. when I met you, you're big into that. when I met you, you're big into that. You invited me to some one of them you You invited me to some one of them you You invited me to some one of them you put together. I don't know how many put together. I don't know how many put together. I don't know how many you've been a part of. you've been a part of. you've been a part of. » So I've started two here in Witchah. Um » So I've started two here in Witchah. Um » So I've started two here in Witchah. Um they're very different flavors. The they're very different flavors. The they're very different flavors. The first one and both were born out of just first one and both were born out of just first one and both were born out of just a need. Like anyway a business starts, a need. Like anyway a business starts, a need. Like anyway a business starts, you're like this isn't happening. Why is you're like this isn't happening. Why is you're like this isn't happening. Why is this not happening? Um and the way that this not happening? Um and the way that this not happening? Um and the way that first one happened is called Witchaw first one happened is called Witchaw first one happened is called Witchaw Professional Adviserss. It's a Professional Adviserss. It's a Professional Adviserss. It's a networking group for B2B service networking group for B2B service networking group for B2B service providers. Um and I was in Influency. I providers. Um and I was in Influency. I providers. Um and I was in Influency. I was doing a lot of business development was doing a lot of business development was doing a lot of business development networking and I was like there's no networking and I was like there's no networking and I was like there's no places where I feel like other people places where I feel like other people places where I feel like other people are selling to the same type of client are selling to the same type of client are selling to the same type of client that I want. right? that I want. right? that I want. right? » And it they understood like what my » And it they understood like what my » And it they understood like what my services even were. And so there's services even were. And so there's services even were. And so there's groups in town that cater more towards groups in town that cater more towards groups in town that cater more towards like BTOC um people. And I just was like BTOC um people. And I just was like BTOC um people. And I just was like I would go to those and felt like I was I would go to those and felt like I was I would go to those and felt like I was speaking a different language. speaking a different language. speaking a different language. And so I started just like asking some And so I started just like asking some And so I started just like asking some of my friends who I knew sold B2B and of my friends who I knew sold B2B and of my friends who I knew sold B2B and was like where do you go? Like how do was like where do you go? Like how do was like where do you go? Like how do you network? Um and I actually kind of you network? Um and I actually kind of you network? Um and I actually kind of hate the term networking. So just also hate the term networking. So just also hate the term networking. So just also going to throw that out there. going to throw that out there. going to throw that out there. » Thank you. Um, it sucks. Like it's which » Thank you. Um, it sucks. Like it's which » Thank you. Um, it sucks. Like it's which is also kind of the precipice of behind is also kind of the precipice of behind is also kind of the precipice of behind closed doors, but closed doors, but closed doors, but » I [clears throat] think there's most the » I [clears throat] think there's most the » I [clears throat] think there's most the way we do it is like even if you're an way we do it is like even if you're an way we do it is like even if you're an extrovert, it's it's painful. extrovert, it's it's painful. extrovert, it's it's painful. » Yeah. » Yeah. » Yeah. » Um, and so WPA was born 2 and a half » Um, and so WPA was born 2 and a half » Um, and so WPA was born 2 and a half years ago out of that idea that like B2B years ago out of that idea that like B2B years ago out of that idea that like B2B service providers need place where they service providers need place where they service providers need place where they have friendship and also like there's an have friendship and also like there's an have friendship and also like there's an extended part of their sales team extended part of their sales team extended part of their sales team looking out for them like as they're looking out for them like as they're looking out for them like as they're going out into the community and to going out into the community and to going out into the community and to their clients. Um, so we're at two their clients. Um, so we're at two their clients. Um, so we're at two chapters now of that group and chapters now of that group and chapters now of that group and it's so fun and everyone that comes to it's so fun and everyone that comes to it's so fun and everyone that comes to visits like, "Oh, this is like visits like, "Oh, this is like visits like, "Oh, this is like different." different." different." » Mhm. » Mhm. » Mhm. » Um, and so I love that. I've actually » Um, and so I love that. I've actually » Um, and so I love that. I've actually passed off the leadership of that to passed off the leadership of that to passed off the leadership of that to some other guys. Um, and cuz I I like some other guys. Um, and cuz I I like some other guys. Um, and cuz I I like starting things. I don't like running starting things. I don't like running starting things. I don't like running things. So that's also another thing I things. So that's also another thing I things. So that's also another thing I learned. learned. learned. » Um, and then the other one was for the » Um, and then the other one was for the » Um, and then the other one was for the M&A community, which is mergers and M&A community, which is mergers and M&A community, which is mergers and acquisitions. um which is also a space acquisitions. um which is also a space acquisitions. um which is also a space that influency played in um exclusively that influency played in um exclusively that influency played in um exclusively which means like you know the private which means like you know the private which means like you know the private equities and investment bankers and equities and investment bankers and equities and investment bankers and lawyers of the world there was no place lawyers of the world there was no place lawyers of the world there was no place for that community to come together. So for that community to come together. So for that community to come together. So in other major markets um they would in other major markets um they would in other major markets um they would have things like ACG which is like have things like ACG which is like have things like ACG which is like association of capital growth or other association of capital growth or other association of capital growth or other kind of like national chapters of things kind of like national chapters of things kind of like national chapters of things and I was like witchah was deemed too and I was like witchah was deemed too and I was like witchah was deemed too small. small. small. » Oh really? So like we just never got any » Oh really? So like we just never got any » Oh really? So like we just never got any of those things. And so I put my head of those things. And so I put my head of those things. And so I put my head together and we were like let's just put together and we were like let's just put together and we were like let's just put a happy hour and see like who's a happy hour and see like who's a happy hour and see like who's interested. We got like 60 people to the interested. We got like 60 people to the interested. We got like 60 people to the first happy hour and we're like okay. first happy hour and we're like okay. first happy hour and we're like okay. This was also about 2 years ago and This was also about 2 years ago and This was also about 2 years ago and we've been meeting quarterly with that we've been meeting quarterly with that we've been meeting quarterly with that group and pretty consistently get close group and pretty consistently get close group and pretty consistently get close to like 100 people. to like 100 people. to like 100 people. » It was full. I went to my first one and » It was full. I went to my first one and » It was full. I went to my first one and left before it started. Uh and [snorts] left before it started. Uh and [snorts] left before it started. Uh and [snorts] it was great. it was great. it was great. » Was that the last one? » Was that the last one? » Was that the last one? » Yeah. » Yeah. » Yeah. » I felt so bad. I I really thought » I felt so bad. I I really thought » I felt so bad. I I really thought softball was going to get rained out. I softball was going to get rained out. I softball was going to get rained out. I had to coach softball and I had to go had to coach softball and I had to go had to coach softball and I had to go all the way home to get all the way back all the way home to get all the way back all the way home to get all the way back to Newton. It was a mess. I was like, to Newton. It was a mess. I was like, to Newton. It was a mess. I was like, "Please cancel." And it they didn't "Please cancel." And it they didn't "Please cancel." And it they didn't cancel. The rain didn't hit Newton hard cancel. The rain didn't hit Newton hard cancel. The rain didn't hit Newton hard enough. But yeah, so I basically hung enough. But yeah, so I basically hung enough. But yeah, so I basically hung out with everybody and like 5 minutes out with everybody and like 5 minutes out with everybody and like 5 minutes before it's starting, I start walking before it's starting, I start walking before it's starting, I start walking out and several people like Connor and out and several people like Connor and out and several people like Connor and Wayne like, "What are you doing, McMay?" Wayne like, "What are you doing, McMay?" Wayne like, "What are you doing, McMay?" I'm like, "Bye. Sorry." I'm like, "Bye. Sorry." I'm like, "Bye. Sorry." » Okay. Well, you can come to the full » Okay. Well, you can come to the full » Okay. Well, you can come to the full one. one. one. » I'm excited to go to the full one. It » I'm excited to go to the full one. It » I'm excited to go to the full one. It was fun. I met I I exchanged cards, made was fun. I met I I exchanged cards, made was fun. I met I I exchanged cards, made a couple LinkedIn uh introductions from a couple LinkedIn uh introductions from a couple LinkedIn uh introductions from being there like 10 minutes. It was being there like 10 minutes. It was being there like 10 minutes. It was great. great. great. » I just And I think too like people are » I just And I think too like people are » I just And I think too like people are going to traditionally network at these going to traditionally network at these going to traditionally network at these kinds of things, but my heart is that um kinds of things, but my heart is that um kinds of things, but my heart is that um we build relationships and we view we we build relationships and we view we we build relationships and we view we view those things as operate view those things as operate view those things as operate opportunities for collaboration. opportunities for collaboration. opportunities for collaboration. » Yeah. Like I think this » Yeah. Like I think this » Yeah. Like I think this speaking candidly like I feel like this speaking candidly like I feel like this speaking candidly like I feel like this city has historically prioritized city has historically prioritized city has historically prioritized competition over collaboration and my competition over collaboration and my competition over collaboration and my goal is to create spaces where people goal is to create spaces where people goal is to create spaces where people can collaborate and that takes so many can collaborate and that takes so many can collaborate and that takes so many different forms but the M&A process as different forms but the M&A process as different forms but the M&A process as you know like you've bought and sold you know like you've bought and sold you know like you've bought and sold businesses like no matter if it's main businesses like no matter if it's main businesses like no matter if it's main street or huge corporate like it's a street or huge corporate like it's a street or huge corporate like it's a very collaborative experience like you very collaborative experience like you very collaborative experience like you need » lawyers you need attorney or um CPAs you » lawyers you need attorney or um CPAs you » lawyers you need attorney or um CPAs you need all kinds of different people and need all kinds of different people and need all kinds of different people and it's a team sport. So I'm like, if it's a team sport. So I'm like, if it's a team sport. So I'm like, if there's a team sport, why aren't we team there's a team sport, why aren't we team there's a team sport, why aren't we team practicing? Like why aren't we getting practicing? Like why aren't we getting practicing? Like why aren't we getting together? So together? So together? So » yeah. » yeah. » yeah. » Um » Um » Um » so I mean the ideal [clears throat] » so I mean the ideal [clears throat] » so I mean the ideal [clears throat] what's the ideal outcome for someone what's the ideal outcome for someone what's the ideal outcome for someone being a part of that group in being a part of that group in being a part of that group in particular? particular? particular? » Dealmakers. » Dealmakers. » Dealmakers. » Yeah. » Yeah. » Yeah. » Um to find referral partners and then to » Um to find referral partners and then to » Um to find referral partners and then to find opportunities find opportunities find opportunities » to maybe potentially build your team for » to maybe potentially build your team for » to maybe potentially build your team for acquiring or selling a business. acquiring or selling a business. acquiring or selling a business. » Yeah. And then also for service » Yeah. And then also for service » Yeah. And then also for service providers to find other people that are providers to find other people that are providers to find other people that are um you know doing working with people um you know doing working with people um you know doing working with people they want to work with. they want to work with. they want to work with. » Yeah. » Yeah. » Yeah. » So I just think that so many people go » So I just think that so many people go » So I just think that so many people go to networking events to find clients. I to networking events to find clients. I to networking events to find clients. I just like that's not the right approach. just like that's not the right approach. just like that's not the right approach. You're not going to find your client You're not going to find your client You're not going to find your client just like sitting at a lunch or just like sitting at a lunch or just like sitting at a lunch or something. something. something. » You're going to find other people who » You're going to find other people who » You're going to find other people who serve your client. serve your client. serve your client. » You're going to find referral partners. » You're going to find referral partners. » You're going to find referral partners. Yeah. Yeah. Yeah. » Right. Yeah. And I'm like, that's even » Right. Yeah. And I'm like, that's even » Right. Yeah. And I'm like, that's even more valuable because those people are more valuable because those people are more valuable because those people are going to bring you into like going to bring you into like going to bring you into like » lots of opportunities versus like a one » lots of opportunities versus like a one » lots of opportunities versus like a one hit. Yeah. hit. Yeah. hit. Yeah. » Um, so that's my goal for those people » Um, so that's my goal for those people » Um, so that's my goal for those people to find referral partnerships, but also to find referral partnerships, but also to find referral partnerships, but also just like the opportunities like you can just like the opportunities like you can just like the opportunities like you can talk to Connor and it's like coming to talk to Connor and it's like coming to talk to Connor and it's like coming to these like they have this whole idea of these like they have this whole idea of these like they have this whole idea of this new like program and these new this new like program and these new this new like program and these new things they're going to do and just like things they're going to do and just like things they're going to do and just like how do we pull these people together to how do we pull these people together to how do we pull these people together to make this possible for people to buy make this possible for people to buy make this possible for people to buy companies and how do we make capital companies and how do we make capital companies and how do we make capital more accessible and oh wait this person more accessible and oh wait this person more accessible and oh wait this person wants to fund this type of deal and this wants to fund this type of deal and this wants to fund this type of deal and this guy wants to buy this kind of company. guy wants to buy this kind of company. guy wants to buy this kind of company. Let's let's put them together. they Let's let's put them together. they Let's let's put them together. they didn't even know each other existed or didn't even know each other existed or didn't even know each other existed or wanted to do that. wanted to do that. wanted to do that. » And a lot of people talk about buying » And a lot of people talk about buying » And a lot of people talk about buying and selling really and selling really and selling really » um » um » um it it has a an idea of being really it it has a an idea of being really it it has a an idea of being really private. private. private. » Yeah. » Yeah. » Yeah. » So, a lot of people don't want to talk » So, a lot of people don't want to talk » So, a lot of people don't want to talk about it like they want to leave their about it like they want to leave their about it like they want to leave their job » side, right? Yeah. Yeah. » side, right? Yeah. Yeah. » side, right? Yeah. Yeah. » I mean, cuz like I get it like you're » I mean, cuz like I get it like you're » I mean, cuz like I get it like you're selling your company, you feel like that selling your company, you feel like that selling your company, you feel like that needs to be like under wraps for like needs to be like under wraps for like needs to be like under wraps for like your employees. And I'm like I get that. your employees. And I'm like I get that. your employees. And I'm like I get that. and buying too. It's like well I don't and buying too. It's like well I don't and buying too. It's like well I don't want to tell my employer that I want to want to tell my employer that I want to want to tell my employer that I want to leave my job and go buy a company, leave my job and go buy a company, leave my job and go buy a company, » right? » right? » right? » And so it's all very private. Witchah » And so it's all very private. Witchah » And so it's all very private. Witchah especially private and so I think especially private and so I think especially private and so I think there's some things that like I want to there's some things that like I want to there's some things that like I want to pull the curtain back on and just like pull the curtain back on and just like pull the curtain back on and just like let people have a space where they can let people have a space where they can let people have a space where they can freely explore. freely explore. freely explore. » Yeah. Yeah. It's good. So take me into » Yeah. Yeah. It's good. So take me into » Yeah. Yeah. It's good. So take me into behind closed doors done these behind closed doors done these behind closed doors done these networking events. What what was the networking events. What what was the networking events. What what was the moment where you were like influency? moment where you were like influency? moment where you were like influency? this is not my passion because that's this is not my passion because that's this is not my passion because that's what it last time we chatted it sounded what it last time we chatted it sounded what it last time we chatted it sounded more like it was not a like I hate this more like it was not a like I hate this more like it was not a like I hate this or a problem it's just this is just not or a problem it's just this is just not or a problem it's just this is just not my passion ultimately I see another my passion ultimately I see another my passion ultimately I see another direction for my heart direction for my heart direction for my heart » yeah I think it's a huge uh privilege to » yeah I think it's a huge uh privilege to » yeah I think it's a huge uh privilege to get to like the space to go like follow get to like the space to go like follow get to like the space to go like follow your passion and I think that's kind of your passion and I think that's kind of your passion and I think that's kind of an overused term but I was like for me I an overused term but I was like for me I an overused term but I was like for me I really felt like I could serve the world really felt like I could serve the world really felt like I could serve the world with my passion And so I was like, so I with my passion And so I was like, so I with my passion And so I was like, so I think to answer your question like what think to answer your question like what think to answer your question like what the moment the problem was I got a coach the moment the problem was I got a coach the moment the problem was I got a coach last year and you know that's like last year and you know that's like last year and you know that's like therapy on steroids, therapy on steroids, therapy on steroids, » right? » right? » right? » Um and through that process it was a lot » Um and through that process it was a lot » Um and through that process it was a lot of like a lot of inner work and a lot of of like a lot of inner work and a lot of of like a lot of inner work and a lot of inner like reflection and I won't get inner like reflection and I won't get inner like reflection and I won't get too woo on you. Um but I just like too woo on you. Um but I just like too woo on you. Um but I just like I when I reflected back on the things I when I reflected back on the things I when I reflected back on the things that I was spending my time and thoughts that I was spending my time and thoughts that I was spending my time and thoughts on when I was not working or when I was on when I was not working or when I was on when I was not working or when I was working was all about gathering people working was all about gathering people working was all about gathering people » like I hosted a founders dinner I have » like I hosted a founders dinner I have » like I hosted a founders dinner I have hosted other dinners and events like my hosted other dinners and events like my hosted other dinners and events like my brain always gravitates towards like how brain always gravitates towards like how brain always gravitates towards like how can I bring people together in a really can I bring people together in a really can I bring people together in a really intentional and meaningful way and then intentional and meaningful way and then intentional and meaningful way and then I had this moment I was like he was like I had this moment I was like he was like I had this moment I was like he was like look at this pattern like you're always look at this pattern like you're always look at this pattern like you're always doing this and like you're really good doing this and like you're really good doing this and like you're really good at it and you think differently than at it and you think differently than at it and you think differently than other people do about this, I think other people do about this, I think other people do about this, I think people would pay you to like do this for people would pay you to like do this for people would pay you to like do this for them or with them. them or with them. them or with them. » And I was like, what? » And I was like, what? » And I was like, what? » Anyway, I had like a huge moment. I took » Anyway, I had like a huge moment. I took » Anyway, I had like a huge moment. I took like a week to like think about that. like a week to like think about that. like a week to like think about that. » And from there, like the ideas just kind » And from there, like the ideas just kind » And from there, like the ideas just kind of kept unraveling and then that coach of kept unraveling and then that coach of kept unraveling and then that coach was like, was like, was like, this is the name it came from. It was this is the name it came from. It was this is the name it came from. It was like, "Do you believe that like the best like, "Do you believe that like the best like, "Do you believe that like the best opportunities in life come from behind opportunities in life come from behind opportunities in life come from behind closed doors?" And I was like, "Yes, closed doors?" And I was like, "Yes, closed doors?" And I was like, "Yes, » there you go." » there you go." » there you go." » And I was like, and that word, that » And I was like, and that word, that » And I was like, and that word, that phrase just like marinated in my brain. phrase just like marinated in my brain. phrase just like marinated in my brain. Um, so Um, so Um, so yeah, I I think that yeah, I I think that yeah, I I think that influency has a really special place in influency has a really special place in influency has a really special place in my heart, but I was just ready to like my heart, but I was just ready to like my heart, but I was just ready to like take a leap into something that felt take a leap into something that felt take a leap into something that felt truly aligned where I could come on a truly aligned where I could come on a truly aligned where I could come on a podcast and not have to prepare or think podcast and not have to prepare or think podcast and not have to prepare or think like it's just so in me. like it's just so in me. like it's just so in me. » Yeah. » Yeah. » Yeah. » And I just wanted that ease. Um, and I » And I just wanted that ease. Um, and I » And I just wanted that ease. Um, and I also just think that it's an easier path also just think that it's an easier path also just think that it's an easier path when to make money and to serve people when to make money and to serve people when to make money and to serve people when it's like coming from a place of when it's like coming from a place of when it's like coming from a place of like authenticity. like authenticity. like authenticity. » Yeah, for sure. So, break it down. First » Yeah, for sure. So, break it down. First » Yeah, for sure. So, break it down. First of all, I love names that are phrases. I of all, I love names that are phrases. I of all, I love names that are phrases. I remember when uh we bought our first remember when uh we bought our first remember when uh we bought our first business, which was a carpet cleaning business, which was a carpet cleaning business, which was a carpet cleaning van. It was called Carpet Care Plus. van. It was called Carpet Care Plus. van. It was called Carpet Care Plus. Then we changed it to Good to Be Clean. Then we changed it to Good to Be Clean. Then we changed it to Good to Be Clean. And it was mostly negative feedback on And it was mostly negative feedback on And it was mostly negative feedback on our name. And then like over time it was our name. And then like over time it was our name. And then like over time it was like, "Oh, this makes sense." you know, like, "Oh, this makes sense." you know, like, "Oh, this makes sense." you know, you get out of the shower and you're you get out of the shower and you're you get out of the shower and you're like, "Ah, it's good to be clean." like, "Ah, it's good to be clean." like, "Ah, it's good to be clean." Right? I like phrases. So, so kudos on Right? I like phrases. So, so kudos on Right? I like phrases. So, so kudos on that. that. that. » Um, so break down the business model. » Um, so break down the business model. » Um, so break down the business model. And we started talking about this a And we started talking about this a And we started talking about this a little bit. little bit. little bit. » Um, and then I have an exercise I think » Um, and then I have an exercise I think » Um, and then I have an exercise I think we should do. we should do. we should do. » Okay. » Okay. » Okay. » Uh, for an event idea I have that I do » Uh, for an event idea I have that I do » Uh, for an event idea I have that I do not have the capacity, nor would I ever not have the capacity, nor would I ever not have the capacity, nor would I ever execute it. We've been talking about it execute it. We've been talking about it execute it. We've been talking about it for probably a while. I'm like, it's for probably a while. I'm like, it's for probably a while. I'm like, it's never going to get done. never going to get done. never going to get done. » Yeah. » Yeah. » Yeah. » And I probably need to understand why » And I probably need to understand why » And I probably need to understand why I'm doing it. Like, how could it get I'm doing it. Like, how could it get I'm doing it. Like, how could it get done? Yeah. done? Yeah. done? Yeah. » So, we should just like » So, we should just like » So, we should just like let's do that. Uh, but first off, just let's do that. Uh, but first off, just let's do that. Uh, but first off, just talk to me about talk to me about talk to me about » what type of » what type of » what type of » people are you helping today? Are you » people are you helping today? Are you » people are you helping today? Are you just building out concepts, packages, just building out concepts, packages, just building out concepts, packages, » like here's a service? Are you trying to » like here's a service? Are you trying to » like here's a service? Are you trying to build out a allaround outcome build out a allaround outcome build out a allaround outcome » like for certain niche where if I build » like for certain niche where if I build » like for certain niche where if I build this event for you, this is the outcome this event for you, this is the outcome this event for you, this is the outcome you'll get? you'll get? you'll get? » Mhm. Yeah. So, as you know, like I've » Mhm. Yeah. So, as you know, like I've » Mhm. Yeah. So, as you know, like I've probably gone in every direction probably gone in every direction probably gone in every direction possible, and I feel like I've landed on possible, and I feel like I've landed on possible, and I feel like I've landed on a few concrete things. Um, one is that a few concrete things. Um, one is that a few concrete things. Um, one is that like I have a certain types of people like I have a certain types of people like I have a certain types of people that I really love to work with, and I that I really love to work with, and I that I really love to work with, and I want to really like hone in on that. So, want to really like hone in on that. So, want to really like hone in on that. So, when you say like types of people right when you say like types of people right when you say like types of people right now that I'm working with, they fall now that I'm working with, they fall now that I'm working with, they fall into three buckets. creative into three buckets. creative into three buckets. creative entrepreneurs. And I say creative entrepreneurs. And I say creative entrepreneurs. And I say creative because with this kind of work, like you because with this kind of work, like you because with this kind of work, like you need to kind of be able to like think need to kind of be able to like think need to kind of be able to like think outside the box and you need to be able outside the box and you need to be able outside the box and you need to be able to like be okay with non-traditional to like be okay with non-traditional to like be okay with non-traditional marketing strategies. marketing strategies. marketing strategies. » Yeah. » Yeah. » Yeah. » And then two, as dealmakers, like I » And then two, as dealmakers, like I » And then two, as dealmakers, like I still love that world. I still am very still love that world. I still am very still love that world. I still am very much in that world. Um, and I think that much in that world. Um, and I think that much in that world. Um, and I think that it's very sleepy in terms of the ways it's very sleepy in terms of the ways it's very sleepy in terms of the ways that they gather. Um, it's and like this that they gather. Um, it's and like this that they gather. Um, it's and like this is not offensive. It's just like we is not offensive. It's just like we is not offensive. It's just like we still go to golf courses and it's still go to golf courses and it's still go to golf courses and it's still very one-on-one and it's still very like very one-on-one and it's still very like very one-on-one and it's still very like how it's always been. And that's the how it's always been. And that's the how it's always been. And that's the same with their like internal processes same with their like internal processes same with their like internal processes for client acquisition and for getting for client acquisition and for getting for client acquisition and for getting deals done. Um and then the third bucket deals done. Um and then the third bucket deals done. Um and then the third bucket is people with audiences. So um I think is people with audiences. So um I think is people with audiences. So um I think there's a just a macro movement towards there's a just a macro movement towards there's a just a macro movement towards in real life. Um you see that everywhere in real life. Um you see that everywhere in real life. Um you see that everywhere is like let's get people together. And I is like let's get people together. And I is like let's get people together. And I think that a lot of people that have think that a lot of people that have think that a lot of people that have podcasts or blogs or Substack or any podcasts or blogs or Substack or any podcasts or blogs or Substack or any kind of like a virtual following are kind of like a virtual following are kind of like a virtual following are starting to wake up to this idea that, starting to wake up to this idea that, starting to wake up to this idea that, oh, I have this huge asset of these oh, I have this huge asset of these oh, I have this huge asset of these people and whether they're my guests or people and whether they're my guests or people and whether they're my guests or my listeners or my clients or my my listeners or my clients or my my listeners or my clients or my community, community, community, what if we could get them together in what if we could get them together in what if we could get them together in person? Like that's next level because person? Like that's next level because person? Like that's next level because they get to meet each other. they get to meet each other. they get to meet each other. » Um, so those are kind of the three » Um, so those are kind of the three » Um, so those are kind of the three buckets. Um, and that's just like what I buckets. Um, and that's just like what I buckets. Um, and that's just like what I like too. So, it like just vibes better. like too. So, it like just vibes better. like too. So, it like just vibes better. And then my business model, And then my business model, And then my business model, it's not necessarily that I'm it's not necessarily that I'm it's not necessarily that I'm prescribing an outcome, but it is that prescribing an outcome, but it is that prescribing an outcome, but it is that I'm designing towards an outcome for I'm designing towards an outcome for I'm designing towards an outcome for them, but that outcome is custom. them, but that outcome is custom. them, but that outcome is custom. » Yep. » Yep. » Yep. » So, it's like, hey, what is your primary » So, it's like, hey, what is your primary » So, it's like, hey, what is your primary goal? And it's really hard to get people goal? And it's really hard to get people goal? And it's really hard to get people to get to one thing, to get to one thing, to get to one thing, » but I push really hard to like here's » but I push really hard to like here's » but I push really hard to like here's the I have a framework that's like the I have a framework that's like the I have a framework that's like there's only really five buckets of there's only really five buckets of there's only really five buckets of types of events that you can throw. We types of events that you can throw. We types of events that you can throw. We have to decide on a primary. Like you have to decide on a primary. Like you have to decide on a primary. Like you can't say three things. You have to can't say three things. You have to can't say three things. You have to choose a primary. And then maybe we choose a primary. And then maybe we choose a primary. And then maybe we could go with a secondary, but that's could go with a secondary, but that's could go with a secondary, but that's it. And you have to have one outcome it. And you have to have one outcome it. And you have to have one outcome that you want because we can't design that you want because we can't design that you want because we can't design around multiple outcomes. We can design around multiple outcomes. We can design around multiple outcomes. We can design around one outcome. And we can be really around one outcome. And we can be really around one outcome. And we can be really thankful for the other ones that happen thankful for the other ones that happen thankful for the other ones that happen to like that happen. to like that happen. to like that happen. » Um » Um » Um but like there where there's diluted but like there where there's diluted but like there where there's diluted focus, there's going to be diluted focus, there's going to be diluted focus, there's going to be diluted outcomes. So uh there's three parts of outcomes. So uh there's three parts of outcomes. So uh there's three parts of the business model. One is I plan the business model. One is I plan the business model. One is I plan the event for you, but I don't come. The event for you, but I don't come. The event for you, but I don't come. The second is I plan and come. So, it's kind second is I plan and come. So, it's kind second is I plan and come. So, it's kind of like planning and design and then of like planning and design and then of like planning and design and then hosting as a service. It's like I'm hosting as a service. It's like I'm hosting as a service. It's like I'm there with you. there with you. there with you. » Um, and then the third is partnership. » Um, and then the third is partnership. » Um, and then the third is partnership. So, there's a few types of firms that So, there's a few types of firms that So, there's a few types of firms that have » um a pretty large goal and they need » um a pretty large goal and they need » um a pretty large goal and they need like an arc of events that happens over like an arc of events that happens over like an arc of events that happens over the course of a year the course of a year the course of a year » or they want to just like outsource like » or they want to just like outsource like » or they want to just like outsource like that full in real life strategy piece to that full in real life strategy piece to that full in real life strategy piece to me. me. me. » That makes sense. So those are that's » That makes sense. So those are that's » That makes sense. So those are that's how the business model works right now. how the business model works right now. how the business model works right now. But don't hold me to that's how it's But don't hold me to that's how it's But don't hold me to that's how it's always going to be, always going to be, always going to be, » right? Yeah. » right? Yeah. » right? Yeah. Yeah. Those So I mean like a larger Yeah. Those So I mean like a larger Yeah. Those So I mean like a larger company like Coke that's like we want to company like Coke that's like we want to company like Coke that's like we want to execute this many things throughout the execute this many things throughout the execute this many things throughout the year, year, year, » right? » right? » right? » They outsource it would be an example. » They outsource it would be an example. » They outsource it would be an example. » Yeah. » Yeah. » Yeah. » Of that one. The other two make sense. » Of that one. The other two make sense. » Of that one. The other two make sense. The third one, I'm trying to think of The third one, I'm trying to think of The third one, I'm trying to think of the type of company what that would look the type of company what that would look the type of company what that would look like. like. like. » So give me I'll give you an example on » So give me I'll give you an example on » So give me I'll give you an example on the third. So, um, like a PE firm or a the third. So, um, like a PE firm or a the third. So, um, like a PE firm or a venture capital firm that's fundraising, venture capital firm that's fundraising, venture capital firm that's fundraising, that typically takes the better part of that typically takes the better part of that typically takes the better part of 9 to 12 months and there's lots of touch 9 to 12 months and there's lots of touch 9 to 12 months and there's lots of touch points that happen in that. And there's points that happen in that. And there's points that happen in that. And there's sometimes like they all do every year sometimes like they all do every year sometimes like they all do every year like a summit where they bring all their like a summit where they bring all their like a summit where they bring all their current investors and then like current investors and then like current investors and then like potential » and portfolio um operators. » and portfolio um operators. » and portfolio um operators. » So, there's like, hey, we go to » So, there's like, hey, we go to » So, there's like, hey, we go to conferences. We want to do some conferences. We want to do some conferences. We want to do some activations within those conferences. We activations within those conferences. We activations within those conferences. We want to have a few happy hours. we're want to have a few happy hours. we're want to have a few happy hours. we're going to have our summit and this is all going to have our summit and this is all going to have our summit and this is all like in the leveling up to the fund like in the leveling up to the fund like in the leveling up to the fund raise. So that would be an example where raise. So that would be an example where raise. So that would be an example where it's like it's not going to be we're not it's like it's not going to be we're not it's like it's not going to be we're not going to raise our fund with one dinner, going to raise our fund with one dinner, going to raise our fund with one dinner, » right? » right? » right? » But we do need to like orchestrate maybe » But we do need to like orchestrate maybe » But we do need to like orchestrate maybe 8 to 10 8 to 10 8 to 10 » um events. And so » um events. And so » um events. And so » that's an example. » that's an example. » that's an example. » Interesting. Yeah. » Interesting. Yeah. » Interesting. Yeah. » Yeah. » Yeah. » Yeah. » You know, it's different. I like that » You know, it's different. I like that » You know, it's different. I like that it's niched down from just event it's niched down from just event it's niched down from just event planning. Like you're not just like an planning. Like you're not just like an planning. Like you're not just like an event planning company. You're and event planning company. You're and event planning company. You're and that's why I keep talking about the that's why I keep talking about the that's why I keep talking about the outcome. You're you're doing this to outcome. You're you're doing this to outcome. You're you're doing this to represent a certain niche which is represent a certain niche which is represent a certain niche which is business owners, correct? I mean, at the business owners, correct? I mean, at the business owners, correct? I mean, at the end of the day, end of the day, end of the day, » um what is the best outcome you've » um what is the best outcome you've » um what is the best outcome you've seen from a successful event? seen from a successful event? seen from a successful event? » New business a well new customers and » New business a well new customers and » New business a well new customers and like I've seen new businesses get formed like I've seen new businesses get formed like I've seen new businesses get formed like from events I've hosted um like from events I've hosted um like from events I've hosted um » just because of networking and people. » just because of networking and people. » just because of networking and people. » Yeah. Well, a lot of it's strategy. like » Yeah. Well, a lot of it's strategy. like » Yeah. Well, a lot of it's strategy. like I look back and I'm like I knew I should I look back and I'm like I knew I should I look back and I'm like I knew I should have put those people together like they have put those people together like they have put those people together like they hit it off so well and I hear those hit it off so well and I hear those hit it off so well and I hear those stories kind of on the back end. Um stories kind of on the back end. Um stories kind of on the back end. Um money like a lot of times there's one money like a lot of times there's one money like a lot of times there's one where they ended up on the back end of where they ended up on the back end of where they ended up on the back end of the event selling around $200,000 worth the event selling around $200,000 worth the event selling around $200,000 worth of services. of services. of services. » Um » Um » Um so I love money. Like I love when the I so I love money. Like I love when the I so I love money. Like I love when the I don't love money. I do love money but don't love money. I do love money but don't love money. I do love money but » clip it like » clip it like » clip it like » clip it right there. Clip it. » clip it right there. Clip it. » clip it right there. Clip it. I love when there's money involved I love when there's money involved I love when there's money involved because there's so much human behavior because there's so much human behavior because there's so much human behavior around the design. around the design. around the design. » Like how do you get people to be bought » Like how do you get people to be bought » Like how do you get people to be bought in? And there's three types of money in? And there's three types of money in? And there's three types of money events. There's charity, there's events. There's charity, there's events. There's charity, there's investing, and then there's purchasing. investing, and then there's purchasing. investing, and then there's purchasing. » And so it's like there's different » And so it's like there's different » And so it's like there's different strategies if you want people to like strategies if you want people to like strategies if you want people to like » like if you're hosting a nonprofit gala » like if you're hosting a nonprofit gala » like if you're hosting a nonprofit gala versus like you want someone to, you versus like you want someone to, you versus like you want someone to, you know, invest in your fund versus like I know, invest in your fund versus like I know, invest in your fund versus like I want to buy marketing services, right? want to buy marketing services, right? want to buy marketing services, right? » Are you going to touch the charity side? » Are you going to touch the charity side? » Are you going to touch the charity side? » I don't know. » I don't know. » I don't know. I think that it would have to be the I think that it would have to be the I think that it would have to be the right partner. Um I'm open to it because right partner. Um I'm open to it because right partner. Um I'm open to it because I think that there's a lot of I think that there's a lot of I think that there's a lot of amazing underfunded charities. Yeah. And amazing underfunded charities. Yeah. And amazing underfunded charities. Yeah. And nonprofits that could really use like a nonprofits that could really use like a nonprofits that could really use like a more strategic approach. more strategic approach. more strategic approach. » Um but yeah, with the right a group with » Um but yeah, with the right a group with » Um but yeah, with the right a group with the right mindset, I would love to. the right mindset, I would love to. the right mindset, I would love to. » Yeah. Cool. Yeah. I feel like there's a » Yeah. Cool. Yeah. I feel like there's a » Yeah. Cool. Yeah. I feel like there's a lot of that and a lot of those done lot of that and a lot of those done lot of that and a lot of those done badly poorly. You know what I mean? And badly poorly. You know what I mean? And badly poorly. You know what I mean? And like I've been to so many like I've been to so many like I've been to so many » fundraisers where I'm like, "Oh, that » fundraisers where I'm like, "Oh, that » fundraisers where I'm like, "Oh, that was that could have been done better, was that could have been done better, was that could have been done better, you know, and it's kind of obvious, but you know, and it's kind of obvious, but you know, and it's kind of obvious, but » and they follow the same blueprint as » and they follow the same blueprint as » and they follow the same blueprint as everyone else." And that's part of the everyone else." And that's part of the everyone else." And that's part of the problem is like problem is like problem is like » I just think that's for-profit world » I just think that's for-profit world » I just think that's for-profit world too, right? Like there's just a lack of too, right? Like there's just a lack of too, right? Like there's just a lack of customization around like customization around like customization around like » for sure. » for sure. » for sure. » Well, what are we trying to do? And like » Well, what are we trying to do? And like » Well, what are we trying to do? And like who are our stakeholders and like what who are our stakeholders and like what who are our stakeholders and like what are they like? And there's some persona are they like? And there's some persona are they like? And there's some persona work around that and [clears throat] work around that and [clears throat] work around that and [clears throat] like so it's like lack of clarity and then so it's like lack of clarity and then so it's like lack of clarity and then also just like lack of like taking this also just like lack of like taking this also just like lack of like taking this as like we've always done it this way as like we've always done it this way as like we've always done it this way versus like let's plan around like it versus like let's plan around like it versus like let's plan around like it was just intentionality, right? was just intentionality, right? was just intentionality, right? » Yeah. Yeah. » Yeah. Yeah. » Yeah. Yeah. » So » So » So » did I answer that first question? I » did I answer that first question? I » did I answer that first question? I » No, it was great. Yeah. No, it's » No, it was great. Yeah. No, it's » No, it was great. Yeah. No, it's interesting. I mean makes total sense interesting. I mean makes total sense interesting. I mean makes total sense and I think over time it'll get refined, and I think over time it'll get refined, and I think over time it'll get refined, right? like as you get a few right? like as you get a few right? like as you get a few » deals done, you're going to be able to » deals done, you're going to be able to » deals done, you're going to be able to have concepts to like then say, "Sam, I have concepts to like then say, "Sam, I have concepts to like then say, "Sam, I did this deal for this company. I think did this deal for this company. I think did this deal for this company. I think it's a great fit for you." Right. Yeah. it's a great fit for you." Right. Yeah. it's a great fit for you." Right. Yeah. » From the networking side, like it's » From the networking side, like it's » From the networking side, like it's going to be hard for you to probably going to be hard for you to probably going to be hard for you to probably identify your ideal client. identify your ideal client. identify your ideal client. » Um, until enough of those reps are in » Um, until enough of those reps are in » Um, until enough of those reps are in and you figure out like, yeah, which and you figure out like, yeah, which and you figure out like, yeah, which one's going to have an outcome that you one's going to have an outcome that you one's going to have an outcome that you think this company would pay for think this company would pay for think this company would pay for services for that outcome to happen. services for that outcome to happen. services for that outcome to happen. » Totally. » Totally. » Totally. » Um, and you never know what it's going » Um, and you never know what it's going » Um, and you never know what it's going to be, right? Like who knows what niche to be, right? Like who knows what niche to be, right? Like who knows what niche you're going to land on. It's going to you're going to land on. It's going to you're going to land on. It's going to be interesting. be interesting. be interesting. » Yeah, that'll be interesting. And I cuz » Yeah, that'll be interesting. And I cuz » Yeah, that'll be interesting. And I cuz I feel like right now it's just a lot of I feel like right now it's just a lot of I feel like right now it's just a lot of like custom brainstorming, like custom brainstorming, like custom brainstorming, » right? Yeah. Yeah. » right? Yeah. Yeah. » right? Yeah. Yeah. » Where I'm just like, tell me about what » Where I'm just like, tell me about what » Where I'm just like, tell me about what you're trying to do. you're trying to do. you're trying to do. » Yeah. Like I'm sitting here and I'm » Yeah. Like I'm sitting here and I'm » Yeah. Like I'm sitting here and I'm like, okay, I have an idea. Let's go like, okay, I have an idea. Let's go like, okay, I have an idea. Let's go through it. So, we can do that if you through it. So, we can do that if you through it. So, we can do that if you want. You want to do it? All right. want. You want to do it? All right. want. You want to do it? All right. » Uh I I still don't even know. So, it's » Uh I I still don't even know. So, it's » Uh I I still don't even know. So, it's going to be really painful and going to be really painful and going to be really painful and embarrassing probably. Uh because I embarrassing probably. Uh because I embarrassing probably. Uh because I don't even know what it is. don't even know what it is. don't even know what it is. » We can work through it. » We can work through it. » We can work through it. » Yeah. Right. I think we should. So, I I » Yeah. Right. I think we should. So, I I » Yeah. Right. I think we should. So, I I It's two parts. one part um we've had so It's two parts. one part um we've had so It's two parts. one part um we've had so you'll be 65 you'll be 65 you'll be 65 episode 65 we just started in uh episode 65 we just started in uh episode 65 we just started in uh December right so December right so December right so » lot of episodes large network so there's » lot of episodes large network so there's » lot of episodes large network so there's two pieces to this one I want some value two pieces to this one I want some value two pieces to this one I want some value ad for the people that come on beyond ad for the people that come on beyond ad for the people that come on beyond content we give all the content away so content we give all the content away so content we give all the content away so I I feel like this is worth people's I I feel like this is worth people's I I feel like this is worth people's time not necessarily because of our time not necessarily because of our time not necessarily because of our platform size platform size platform size » right um more along the lines of like we » right um more along the lines of like we » right um more along the lines of like we do all this content I'll send you access do all this content I'll send you access do all this content I'll send you access to all the clips. Use it however you to all the clips. Use it however you to all the clips. Use it however you want. Uh get your story out there. want. Uh get your story out there. want. Uh get your story out there. You never know. Um the other side of it You never know. Um the other side of it You never know. Um the other side of it is people are asking for intros all the is people are asking for intros all the is people are asking for intros all the time that have come on the podcast. So time that have come on the podcast. So time that have come on the podcast. So my most avid listeners were on the my most avid listeners were on the my most avid listeners were on the podcast, right? So I've realized like my podcast, right? So I've realized like my podcast, right? So I've realized like my core listeners, not necessarily all core listeners, not necessarily all core listeners, not necessarily all of them, but a good uh group size of my of them, but a good uh group size of my of them, but a good uh group size of my listeners are the people that have been listeners are the people that have been listeners are the people that have been on. And so they will text me randomly on. And so they will text me randomly on. And so they will text me randomly like, "Hey, can you introduce me to like, "Hey, can you introduce me to like, "Hey, can you introduce me to Alyssa? I've got this event idea." Alyssa? I've got this event idea." Alyssa? I've got this event idea." Right? Like it's going to happen. Like Right? Like it's going to happen. Like Right? Like it's going to happen. Like we had a guy that has a gym. He got his we had a guy that has a gym. He got his we had a guy that has a gym. He got his first out of state client because of first out of state client because of first out of state client because of this podcast. Right? It's like, "Hey, this podcast. Right? It's like, "Hey, this podcast. Right? It's like, "Hey, can you connect me with so and so saw can you connect me with so and so saw can you connect me with so and so saw the podcast." the podcast." the podcast." » So this networking is happening » So this networking is happening » So this networking is happening naturally or they just want to know. And naturally or they just want to know. And naturally or they just want to know. And I don't even know why. Like Connor's I don't even know why. Like Connor's I don't even know why. Like Connor's text me like for two or three people text me like for two or three people text me like for two or three people that have been on the podcast. I have no that have been on the podcast. I have no that have been on the podcast. I have no idea why he wanted to talk to him. Who idea why he wanted to talk to him. Who idea why he wanted to talk to him. Who knows? But I sent him the info. Um, so I knows? But I sent him the info. Um, so I knows? But I sent him the info. Um, so I think there's an opportunity for think there's an opportunity for think there's an opportunity for networking, right? networking, right? networking, right? » Um, everybody's goal, everybody that » Um, everybody's goal, everybody that » Um, everybody's goal, everybody that comes on here is really focused on comes on here is really focused on comes on here is really focused on growth or building something or they've growth or building something or they've growth or building something or they've already built something, right? So, so already built something, right? So, so already built something, right? So, so the goals are all really similar. the goals are all really similar. the goals are all really similar. They're just all in different niches. They're just all in different niches. They're just all in different niches. And I've not interviewed anyone in the And I've not interviewed anyone in the And I've not interviewed anyone in the same realm on episode 64. We have not same realm on episode 64. We have not same realm on episode 64. We have not interviewed anybody in the same industry interviewed anybody in the same industry interviewed anybody in the same industry » yet. And that's my goal is to go a year » yet. And that's my goal is to go a year » yet. And that's my goal is to go a year of not doing that and the next year I of not doing that and the next year I of not doing that and the next year I can repeat everything. I don't know if can repeat everything. I don't know if can repeat everything. I don't know if we'll get there. It's getting hard. we'll get there. It's getting hard. we'll get there. It's getting hard. » It's getting difficult. Um, and it's » It's getting difficult. Um, and it's » It's getting difficult. Um, and it's probably not going to happen. Worst case probably not going to happen. Worst case probably not going to happen. Worst case scenario, it'll just be a different scenario, it'll just be a different scenario, it'll just be a different version or different size of the same version or different size of the same version or different size of the same thing, right? Like someone on the early thing, right? Like someone on the early thing, right? Like someone on the early startup side of construction versus startup side of construction versus startup side of construction versus someone that's wildly successful on someone that's wildly successful on someone that's wildly successful on construction. I would consider those construction. I would consider those construction. I would consider those different. Yeah. So, I'm going to need different. Yeah. So, I'm going to need different. Yeah. So, I'm going to need that much differentiation. Uh so first that much differentiation. Uh so first that much differentiation. Uh so first off is like I should have an email list off is like I should have an email list off is like I should have an email list for everyone that's been a guest. Like I for everyone that's been a guest. Like I for everyone that's been a guest. Like I should be putting out content to them should be putting out content to them should be putting out content to them that is helpful. Uh information about that is helpful. Uh information about that is helpful. Uh information about people that have come on like hey go people that have come on like hey go people that have come on like hey go support this person that came on the support this person that came on the support this person that came on the podcast. podcast. podcast. » They're launching this, right? So like » They're launching this, right? So like » They're launching this, right? So like if anybody's doing anything, I would if anybody's doing anything, I would if anybody's doing anything, I would love to create some type of newsletter love to create some type of newsletter love to create some type of newsletter that feels very supportive and like a that feels very supportive and like a that feels very supportive and like a community. uh and it may be just community. uh and it may be just community. uh and it may be just even advice and concepts that I'm even advice and concepts that I'm even advice and concepts that I'm putting out um or asking for help for putting out um or asking for help for putting out um or asking for help for this project. Um second is we'd love to this project. Um second is we'd love to this project. Um second is we'd love to just do an annual event uh for the just do an annual event uh for the just do an annual event uh for the podcast. We think it'd be cool to do a podcast. We think it'd be cool to do a podcast. We think it'd be cool to do a once a year event, invite all the guests once a year event, invite all the guests once a year event, invite all the guests with a plus, I don't know, plus two, with a plus, I don't know, plus two, with a plus, I don't know, plus two, plus three, uh whatever, like have them plus three, uh whatever, like have them plus three, uh whatever, like have them bring other people bring other people bring other people » as well. Um I I have a lot of people » as well. Um I I have a lot of people » as well. Um I I have a lot of people that weren't local that have been on. that weren't local that have been on. that weren't local that have been on. Okay. Okay. Okay. » Some of them would come in. And I think » Some of them would come in. And I think » Some of them would come in. And I think some of them won it. Um, but you never some of them won it. Um, but you never some of them won it. Um, but you never know if it's a good enough event. know if it's a good enough event. know if it's a good enough event. » And so we go back and forth on like why » And so we go back and forth on like why » And so we go back and forth on like why would we do this? What is the purpose of would we do this? What is the purpose of would we do this? What is the purpose of it? One of it, one of them is just it it? One of it, one of them is just it it? One of it, one of them is just it feels good. feels good. feels good. » It just sounds really rewarding to be » It just sounds really rewarding to be » It just sounds really rewarding to be able to get everybody in the room and able to get everybody in the room and able to get everybody in the room and they all have a shared experience. they all have a shared experience. they all have a shared experience. » Let me ask you why do you like for you » Let me ask you why do you like for you » Let me ask you why do you like for you like why is that rewarding? Like why like why is that rewarding? Like why like why is that rewarding? Like why would you want to do that? for me is if would you want to do that? for me is if would you want to do that? for me is if the event was put on well, I want to the event was put on well, I want to the event was put on well, I want to bring in uh speakers and I want a bring in uh speakers and I want a bring in uh speakers and I want a compound effect to build a network that compound effect to build a network that compound effect to build a network that gets into [sighs] gets into [sighs] gets into [sighs] uh people like I want to grow the uh people like I want to grow the uh people like I want to grow the podcast » so I can bring in guests that are even » so I can bring in guests that are even » so I can bring in guests that are even bigger » to help the network of people that have » to help the network of people that have » to help the network of people that have been on my podcast. Does that make been on my podcast. Does that make been on my podcast. Does that make sense? So ultimately the as the I was sense? So ultimately the as the I was sense? So ultimately the as the I was talking to my team they're like who talking to my team they're like who talking to my team they're like who cares like locally everybody knows about cares like locally everybody knows about cares like locally everybody knows about it like who cares past that point and it like who cares past that point and it like who cares past that point and I'm like well I want to get to a certain I'm like well I want to get to a certain I'm like well I want to get to a certain level » to where I can bring in people that » to where I can bring in people that » to where I can bring in people that people really already know like that are people really already know like that are people really already know like that are in that sphere and then create network in that sphere and then create network in that sphere and then create network opportunities for them. Right. opportunities for them. Right. opportunities for them. Right. » So it sounds like your why is more » So it sounds like your why is more » So it sounds like your why is more around the network of the guests. around the network of the guests. around the network of the guests. » Yes. » Yes. » Yes. » Cuz you because it sounds like you want » Cuz you because it sounds like you want » Cuz you because it sounds like you want to grow the podcast so that you can have to grow the podcast so that you can have to grow the podcast so that you can have a better network for the guests. like it a better network for the guests. like it a better network for the guests. like it all kind of comes back to that all kind of comes back to that all kind of comes back to that » and what's in that for you? » and what's in that for you? » and what's in that for you? » Uh access for me on network like that is » Uh access for me on network like that is » Uh access for me on network like that is exposure. So I think that just builds exposure. So I think that just builds exposure. So I think that just builds for us is credibility, trust and then if for us is credibility, trust and then if for us is credibility, trust and then if it so happens they know someone that it so happens they know someone that it so happens they know someone that fits the bill of a product I have at the fits the bill of a product I have at the fits the bill of a product I have at the actual company. They send them over. I actual company. They send them over. I actual company. They send them over. I mean we've gotten several mean we've gotten several mean we've gotten several » great referrals and new clients closed » great referrals and new clients closed » great referrals and new clients closed from the podcast from guests. Yeah. that from the podcast from guests. Yeah. that from the podcast from guests. Yeah. that are not necessarily the guests aren't are not necessarily the guests aren't are not necessarily the guests aren't becoming clients necessarily but they becoming clients necessarily but they becoming clients necessarily but they are then curious and I just gave them are then curious and I just gave them are then curious and I just gave them something right something right something right » and they really like giving something » and they really like giving something » and they really like giving something back and so I I genuinely I've always back and so I I genuinely I've always back and so I I genuinely I've always said my core part of being said my core part of being said my core part of being » a missional entrepreneur is creating » a missional entrepreneur is creating » a missional entrepreneur is creating opportunity and value for others and opportunity and value for others and opportunity and value for others and then I just believe it always comes back then I just believe it always comes back then I just believe it always comes back » always comes back and I don't know what » always comes back and I don't know what » always comes back and I don't know what that looks like don't like have a number that looks like don't like have a number that looks like don't like have a number for it or a like a goal for it at all for it or a like a goal for it at all for it or a like a goal for it at all and honestly I kind of don't want one and honestly I kind of don't want one and honestly I kind of don't want one like I don't want a outcome goal for us. like I don't want a outcome goal for us. like I don't want a outcome goal for us. I want an outcome goal for this group I want an outcome goal for this group I want an outcome goal for this group because I believe that'll multiply into because I believe that'll multiply into because I believe that'll multiply into something we don't even understand something we don't even understand something we don't even understand someday, right? someday, right? someday, right? » Yeah. The goodwill that comes back and » Yeah. The goodwill that comes back and » Yeah. The goodwill that comes back and just the things opportunities like you just the things opportunities like you just the things opportunities like you can't even always trace it back to can't even always trace it back to can't even always trace it back to bringing people together or like bringing people together or like bringing people together or like creating a network, but there's so many creating a network, but there's so many creating a network, but there's so many things like opportunities where I'm things like opportunities where I'm things like opportunities where I'm like, I know that has only happened like, I know that has only happened like, I know that has only happened because I gather people. because I gather people. because I gather people. » Yep. » Yep. » Yep. » Like I I can't exactly tell you, you » Like I I can't exactly tell you, you » Like I I can't exactly tell you, you know, every detail. I And I think it know, every detail. I And I think it know, every detail. I And I think it would be so different to have every one would be so different to have every one would be so different to have every one of those people in the same room that I of those people in the same room that I of those people in the same room that I spent an hour doing this with. Right. spent an hour doing this with. Right. spent an hour doing this with. Right. » Yeah. And think about like you could do » Yeah. And think about like you could do » Yeah. And think about like you could do so much like prep and strategy once you so much like prep and strategy once you so much like prep and strategy once you know who's going to be there. Like know who's going to be there. Like know who's going to be there. Like you're the guy that's like you got to I you're the guy that's like you got to I you're the guy that's like you got to I know this you were talking about this. know this you were talking about this. know this you were talking about this. You got to meet this person. Like you're You got to meet this person. Like you're You got to meet this person. Like you're in there working the room. in there working the room. in there working the room. » Yeah. » Yeah. » Yeah. » Okay. So let's say this has happened. » Okay. So let's say this has happened. » Okay. So let's say this has happened. And one more piece I want, one more And one more piece I want, one more And one more piece I want, one more piece I want to throw in is I would like piece I want to throw in is I would like piece I want to throw in is I would like to uh figure out how to spend the money to uh figure out how to spend the money to uh figure out how to spend the money to bring in a legit speaker. I would to bring in a legit speaker. I would to bring in a legit speaker. I would like to bring in someone that is like to bring in someone that is like to bring in someone that is somewhat known um or would be respected somewhat known um or would be respected somewhat known um or would be respected that could come in and add a lot of that could come in and add a lot of that could come in and add a lot of value to this group, right? value to this group, right? value to this group, right? » And so that's the other piece where » And so that's the other piece where » And so that's the other piece where I want it to be attractive enough to I want it to be attractive enough to I want it to be attractive enough to where not only are they going to get where not only are they going to get where not only are they going to get this network experience, but they're this network experience, but they're this network experience, but they're going to get access to something they've going to get access to something they've going to get access to something they've never had access to. never had access to. never had access to. » Okay? And I don't know if that's a » Okay? And I don't know if that's a » Okay? And I don't know if that's a fireside chat and I'm chatting with this fireside chat and I'm chatting with this fireside chat and I'm chatting with this person that they want access to or a person that they want access to or a person that they want access to or a couple of them, couple of them, couple of them, » right? You could do like something local » right? You could do like something local » right? You could do like something local that's as big as Freddy's C CEO or Jeff that's as big as Freddy's C CEO or Jeff that's as big as Freddy's C CEO or Jeff Turner or, you know, something that Turner or, you know, something that Turner or, you know, something that could build up and then someone that's could build up and then someone that's could build up and then someone that's obviously not that could be from around obviously not that could be from around obviously not that could be from around here or somewhere else that is. here or somewhere else that is. here or somewhere else that is. » So, you're thinking like a multi-hour » So, you're thinking like a multi-hour » So, you're thinking like a multi-hour kind of like midday experience. kind of like midday experience. kind of like midday experience. » Yeah, I'm talking I'm thinking like a » Yeah, I'm talking I'm thinking like a » Yeah, I'm talking I'm thinking like a dinner like a 6:00 p.m. to 9:00 p.m. dinner like a 6:00 p.m. to 9:00 p.m. dinner like a 6:00 p.m. to 9:00 p.m. thing. thing. thing. » Okay. Like a night thing. Yeah. Yeah. » Okay. Like a night thing. Yeah. Yeah. » Okay. Like a night thing. Yeah. Yeah. like a night thing. Not like a night thing. Not like a night thing. Not » I was imagining a party. » I was imagining a party. » I was imagining a party. » Yeah. Yeah. That that is kind of what I » Yeah. Yeah. That that is kind of what I » Yeah. Yeah. That that is kind of what I want. That creates an opportunity for want. That creates an opportunity for want. That creates an opportunity for networking or strategically we put them networking or strategically we put them networking or strategically we put them all at certain tables all at certain tables all at certain tables » based on their interests and where » based on their interests and where » based on their interests and where they're at and what they're doing. We they're at and what they're doing. We they're at and what they're doing. We could do assigned seating, right? That could do assigned seating, right? That could do assigned seating, right? That way they get more out of it. way they get more out of it. way they get more out of it. » Yeah. Yeah. I like that. » Yeah. Yeah. I like that. » Yeah. Yeah. I like that. » I don't know. Maybe that's a terrible » I don't know. Maybe that's a terrible » I don't know. Maybe that's a terrible idea. Maybe it should just be a idea. Maybe it should just be a idea. Maybe it should just be a » It's a good It's a good start. Um Okay. » It's a good It's a good start. Um Okay. » It's a good It's a good start. Um Okay. So, if this happened, like the So, if this happened, like the So, if this happened, like the version that you're thinking of right version that you're thinking of right version that you're thinking of right now happened, let's say it was two now happened, let's say it was two now happened, let's say it was two nights ago and your buddy or someone a nights ago and your buddy or someone a nights ago and your buddy or someone a guest calls you up and is like, "You guest calls you up and is like, "You guest calls you up and is like, "You won't believe this." What would they won't believe this." What would they won't believe this." What would they have to tell you for you to be like, have to tell you for you to be like, have to tell you for you to be like, "That was worth it." "That was worth it." "That was worth it." » I Yeah, exact. That's a great question. » I Yeah, exact. That's a great question. » I Yeah, exact. That's a great question. It would be, "You won't believe this. I It would be, "You won't believe this. I It would be, "You won't believe this. I talked to so- and so at this event. They talked to so- and so at this event. They talked to so- and so at this event. They know this guy and I get this know this guy and I get this know this guy and I get this » now finally." Or, "I finally figured out » now finally." Or, "I finally figured out » now finally." Or, "I finally figured out how to accomplish this how to accomplish this how to accomplish this » because of that connection." 100%. They » because of that connection." 100%. They » because of that connection." 100%. They solved a problem. Uh they created solved a problem. Uh they created solved a problem. Uh they created opportunity, right? opportunity, right? opportunity, right? » Um or they got a value out of that or » Um or they got a value out of that or » Um or they got a value out of that or they provided value to someone and they provided value to someone and they provided value to someone and they felt really good about it. Either felt really good about it. Either felt really good about it. Either direction, they could call me and say, direction, they could call me and say, direction, they could call me and say, "Dude, just so you know, super cool this "Dude, just so you know, super cool this "Dude, just so you know, super cool this guy came in. I was able to help him with guy came in. I was able to help him with guy came in. I was able to help him with this and man, I wish I had someone that this and man, I wish I had someone that this and man, I wish I had someone that would have told me that right 10 years would have told me that right 10 years would have told me that right 10 years ago." Um so that'd be the ideal ago." Um so that'd be the ideal ago." Um so that'd be the ideal situation. And then I think at the end situation. And then I think at the end situation. And then I think at the end of it would be like some moment or some of it would be like some moment or some of it would be like some moment or some experience that um they want to have and experience that um they want to have and experience that um they want to have and that's why it's like the right it's like that's why it's like the right it's like that's why it's like the right it's like how do you bring in which we're not and how do you bring in which we're not and how do you bring in which we're not and we can't but like if you bring Gary Vee we can't but like if you bring Gary Vee we can't but like if you bring Gary Vee to a private event that's a small event to a private event that's a small event to a private event that's a small event right how much more dynamic could that right how much more dynamic could that right how much more dynamic could that experience be for everyone in the room experience be for everyone in the room experience be for everyone in the room they could actually maybe even get a they could actually maybe even get a they could actually maybe even get a live Q&A and actually get some type of live Q&A and actually get some type of live Q&A and actually get some type of like experience with that person. like experience with that person. like experience with that person. » Yeah. Is that why you want » Yeah. Is that why you want » Yeah. Is that why you want » to me? » to me? » to me? » Is that why you want to bring someone » Is that why you want to bring someone » Is that why you want to bring someone in? Because it it is still kind of the in? Because it it is still kind of the in? Because it it is still kind of the essence of opportunity. essence of opportunity. essence of opportunity. » That's why Yeah, exactly. I think it's » That's why Yeah, exactly. I think it's » That's why Yeah, exactly. I think it's just th those type of events. I hate just th those type of events. I hate just th those type of events. I hate them, but I love the idea. I want to go them, but I love the idea. I want to go them, but I love the idea. I want to go to an event that's only a few hundred to an event that's only a few hundred to an event that's only a few hundred people. people. people. » Sure. » Sure. » Sure. » Right. That has someone like that, that » Right. That has someone like that, that » Right. That has someone like that, that type of influence and that type of type of influence and that type of type of influence and that type of insight that would actually literally insight that would actually literally insight that would actually literally just hang out and be a part of the group just hang out and be a part of the group just hang out and be a part of the group » and then speak. Does that make sense? » and then speak. Does that make sense? » and then speak. Does that make sense? Like I want that dynamic of they're Like I want that dynamic of they're Like I want that dynamic of they're they're there they're there they're there » and they're going to talk but they're » and they're going to talk but they're » and they're going to talk but they're just more they're just one of the just more they're just one of the just more they're just one of the people, right? people, right? people, right? » Um and maybe a couple of them, » Um and maybe a couple of them, » Um and maybe a couple of them, right? Cuz that I think you could right? Cuz that I think you could right? Cuz that I think you could do that strategically. Yeah. do that strategically. Yeah. do that strategically. Yeah. » And have a couple pe different people » And have a couple pe different people » And have a couple pe different people rapid fire rapid fire rapid fire » network opportunities, whatever. Um » network opportunities, whatever. Um » network opportunities, whatever. Um » that would Yeah. build some type of like » that would Yeah. build some type of like » that would Yeah. build some type of like thing that they all look forward to next thing that they all look forward to next thing that they all look forward to next year. They can't wait to come next year. year. They can't wait to come next year. year. They can't wait to come next year. » Yeah. Um » Yeah. Um » Yeah. Um » because to make those kind of events » because to make those kind of events » because to make those kind of events good, you have to basically just think good, you have to basically just think good, you have to basically just think like what is the opposite of all the like what is the opposite of all the like what is the opposite of all the networking things and let's do that. networking things and let's do that. networking things and let's do that. » Yeah. Yeah, that's a good way to put it » Yeah. Yeah, that's a good way to put it » Yeah. Yeah, that's a good way to put it » because that's kind of how I have » because that's kind of how I have » because that's kind of how I have thought about it is like I go to some of thought about it is like I go to some of thought about it is like I go to some of them because I feel like you know you them because I feel like you know you them because I feel like you know you just you need to network and you have to just you need to network and you have to just you need to network and you have to I guess but I'm like if I think about a I guess but I'm like if I think about a I guess but I'm like if I think about a kind of a pro- networking event like you kind of a pro- networking event like you kind of a pro- networking event like you want opportunity like I hear that in want opportunity like I hear that in want opportunity like I hear that in everything you're saying is like you everything you're saying is like you everything you're saying is like you want your guests to have opportunities want your guests to have opportunities want your guests to have opportunities and you want to be the source of that and you want to be the source of that and you want to be the source of that not necessarily for selfish reasons but not necessarily for selfish reasons but not necessarily for selfish reasons but because » sure » sure » sure » it does help you and it just like you » it does help you and it just like you » it does help you and it just like you're doing a service for the group. you're doing a service for the group. you're doing a service for the group. » Nobody's altruistic. That's like a whole » Nobody's altruistic. That's like a whole » Nobody's altruistic. That's like a whole another conversation, right? 100% I want another conversation, right? 100% I want another conversation, right? 100% I want something out of this. And even if what something out of this. And even if what something out of this. And even if what I if my joy is seeing you thrive, I if my joy is seeing you thrive, I if my joy is seeing you thrive, » that's still inherently selfish in a » that's still inherently selfish in a » that's still inherently selfish in a sense, right? It just depends on your sense, right? It just depends on your sense, right? It just depends on your worldview. But if that makes me happy worldview. But if that makes me happy worldview. But if that makes me happy and then I just am going to be obviously and then I just am going to be obviously and then I just am going to be obviously more respected and likable than the more respected and likable than the more respected and likable than the [clears throat] guy that seeing you fail [clears throat] guy that seeing you fail [clears throat] guy that seeing you fail makes him happy, he's probably not going makes him happy, he's probably not going makes him happy, he's probably not going to to to » have a lot of opportunity. So, it's like » have a lot of opportunity. So, it's like » have a lot of opportunity. So, it's like different focuses. But yeah, the that's different focuses. But yeah, the that's different focuses. But yeah, the that's good. keep going. good. keep going. good. keep going. » The other thing too is like I kind of » The other thing too is like I kind of » The other thing too is like I kind of think through this framework of like think through this framework of like think through this framework of like » you said okay like okay if » you said okay like okay if » you said okay like okay if [clears throat] we could get Gary Vee [clears throat] we could get Gary Vee [clears throat] we could get Gary Vee but we can't but it's like how do we but we can't but it's like how do we but we can't but it's like how do we make the impossible possible make the impossible possible make the impossible possible » and I think that's also what makes » and I think that's also what makes » and I think that's also what makes events like I would lead you away from events like I would lead you away from events like I would lead you away from » the notable people in Witchah because » the notable people in Witchah because » the notable people in Witchah because everyone really because of the size of everyone really because of the size of everyone really because of the size of this town has had experiences with even this town has had experiences with even this town has had experiences with even like the notable people. like the notable people. like the notable people. » Yeah. And so a lens is how can I put » Yeah. And so a lens is how can I put » Yeah. And so a lens is how can I put together an experience that no one together an experience that no one together an experience that no one person no matter how rich they are person no matter how rich they are person no matter how rich they are » could make on their own. » could make on their own. » could make on their own. » A great perspective. » A great perspective. » A great perspective. » So it's like how could we like » So it's like how could we like » So it's like how could we like » go run the bases at Yankee Stadium » go run the bases at Yankee Stadium » go run the bases at Yankee Stadium before a conference and talk to the before a conference and talk to the before a conference and talk to the general manager. Like no one person general manager. Like no one person general manager. Like no one person » well one could do that or would want to » well one could do that or would want to » well one could do that or would want to by themselves. Right. Right. And so like by themselves. Right. Right. And so like by themselves. Right. Right. And so like that's a really good framework and I I that's a really good framework and I I that's a really good framework and I I love the challenge of like love the challenge of like love the challenge of like » who knows maybe Gary Vee would love to » who knows maybe Gary Vee would love to » who knows maybe Gary Vee would love to come to Witchah and talk to some come to Witchah and talk to some come to Witchah and talk to some entrepreneurs like maybe that's his jam entrepreneurs like maybe that's his jam entrepreneurs like maybe that's his jam or he's thinking about smaller markets. or he's thinking about smaller markets. or he's thinking about smaller markets. We don't know. We don't know. We don't know. » Yeah. » Yeah. » Yeah. » Um and so I think » Um and so I think » Um and so I think » he's taking a lot of lowprofile gigs » he's taking a lot of lowprofile gigs » he's taking a lot of lowprofile gigs right now. I'm shocked. and he's just right now. I'm shocked. and he's just right now. I'm shocked. and he's just like chatting with people and just like chatting with people and just like chatting with people and just like » I saw him jump on a podcast that has » I saw him jump on a podcast that has » I saw him jump on a podcast that has like a thousand subscribers on YouTube like a thousand subscribers on YouTube like a thousand subscribers on YouTube which is you know that's pretty low for which is you know that's pretty low for which is you know that's pretty low for Gary Vee to make it. Gary Vee to make it. Gary Vee to make it. » Yeah. » Yeah. » Yeah. » And who knows what that network was. I'm » And who knows what that network was. I'm » And who knows what that network was. I'm sure someone knew someone that um sure someone knew someone that um sure someone knew someone that um » but yeah, no, I love that and it's Gary » but yeah, no, I love that and it's Gary » but yeah, no, I love that and it's Gary Vee is just the easy example, right? I Vee is just the easy example, right? I Vee is just the easy example, right? I think there's so many other think there's so many other think there's so many other » opportunities out there, but that is a » opportunities out there, but that is a » opportunities out there, but that is a great if someone had all the money in great if someone had all the money in great if someone had all the money in the world and they still couldn't do it the world and they still couldn't do it the world and they still couldn't do it or wouldn't do it is probably another or wouldn't do it is probably another or wouldn't do it is probably another good way to think about it. Would not do good way to think about it. Would not do good way to think about it. Would not do that experience cuz it it needs to have that experience cuz it it needs to have that experience cuz it it needs to have a limit and a cap, I think, every time. a limit and a cap, I think, every time. a limit and a cap, I think, every time. And that would also be my goal is that And that would also be my goal is that And that would also be my goal is that it's never like this it's never like this it's never like this » it's like it's a tight-knit thing. » it's like it's a tight-knit thing. » it's like it's a tight-knit thing. » Yeah. There's so many spots. And » Yeah. There's so many spots. And » Yeah. There's so many spots. And » I heard someone say once recently, and I » I heard someone say once recently, and I » I heard someone say once recently, and I agree with this, is like people have big agree with this, is like people have big agree with this, is like people have big events when they have small networks. events when they have small networks. events when they have small networks. » And I think there's some truth in that » And I think there's some truth in that » And I think there's some truth in that because like we are just like taught to because like we are just like taught to because like we are just like taught to optimize for volume. optimize for volume. optimize for volume. » Yeah. » Yeah. » Yeah. » And I think Yeah. and the marketing the » And I think Yeah. and the marketing the » And I think Yeah. and the marketing the kind of back like let's just spray kind of back like let's just spray kind of back like let's just spray everyone with ads and then everyone with ads and then everyone with ads and then » not that's like bad in every » not that's like bad in every » not that's like bad in every scenario but I think when it comes to scenario but I think when it comes to scenario but I think when it comes to like hight touch in-person experiences like hight touch in-person experiences like hight touch in-person experiences I'm of the mind to optimize for less and I'm of the mind to optimize for less and I'm of the mind to optimize for less and not more um not that you wouldn't invite not more um not that you wouldn't invite not more um not that you wouldn't invite all your guests but then it's like maybe all your guests but then it's like maybe all your guests but then it's like maybe limit to like one person that they could limit to like one person that they could limit to like one person that they could bring because then they have to think bring because then they have to think bring because then they have to think very specifically it's good very specifically it's good very specifically it's good » about who that person is » about who that person is » about who that person is » maybe it's their spouse maybe it's not » maybe it's their spouse maybe it's not » maybe it's their spouse maybe it's not their spouse right like you don't know their spouse right like you don't know their spouse right like you don't know » um but I think less is more and And I » um but I think less is more and And I » um but I think less is more and And I think at the conferences I've gone to think at the conferences I've gone to think at the conferences I've gone to where people like, I'm not going to pay where people like, I'm not going to pay where people like, I'm not going to pay for the ticket cuz there's not going to for the ticket cuz there's not going to for the ticket cuz there's not going to be 5,000 people there. And it's like, I be 5,000 people there. And it's like, I be 5,000 people there. And it's like, I want to pay for the ones that have 150 want to pay for the ones that have 150 want to pay for the ones that have 150 » because » because » because » you still can't talk to everyone, » you still can't talk to everyone, » you still can't talk to everyone, » right? » right? » right? » And if it's curated well, » And if it's curated well, » And if it's curated well, » you're going to have all the opportunity » you're going to have all the opportunity » you're going to have all the opportunity in the world that you need within that in the world that you need within that in the world that you need within that 150 people. 150 people. 150 people. » But people still just like the default » But people still just like the default » But people still just like the default is like more people, more is like more people, more is like more people, more sales. And it's like, no, let's just do sales. And it's like, no, let's just do sales. And it's like, no, let's just do less, make it more exclusive and more less, make it more exclusive and more less, make it more exclusive and more expensive. expensive. expensive. » Yeah. Well, and I like the idea of uh » Yeah. Well, and I like the idea of uh » Yeah. Well, and I like the idea of uh back to the assigned seating also. D I'm back to the assigned seating also. D I'm back to the assigned seating also. D I'm thinking of like my experience. What thinking of like my experience. What thinking of like my experience. What could I miss out on is dang, I was could I miss out on is dang, I was could I miss out on is dang, I was looking for this person. I heard they looking for this person. I heard they looking for this person. I heard they were going to be here and I couldn't were going to be here and I couldn't were going to be here and I couldn't find them even in a group of 150. That's find them even in a group of 150. That's find them even in a group of 150. That's pretty » like you should probably also have a » like you should probably also have a » like you should probably also have a directory of where they're sitting. So, directory of where they're sitting. So, directory of where they're sitting. So, you know, you can find anybody whenever you know, you can find anybody whenever you know, you can find anybody whenever you want. you want. you want. » Yeah. » Yeah. » Yeah. Faces and put them on the seats and they Faces and put them on the seats and they Faces and put them on the seats and they can match them. can match them. can match them. » Yeah. On each side. Like that'd be one » Yeah. On each side. Like that'd be one » Yeah. On each side. Like that'd be one of those things I would appreciate at an of those things I would appreciate at an of those things I would appreciate at an event. Like just make it really easy for event. Like just make it really easy for event. Like just make it really easy for me to, me to, me to, » you know, cuz I'm okay and I respect if » you know, cuz I'm okay and I respect if » you know, cuz I'm okay and I respect if you're here to see one person. you're here to see one person. you're here to see one person. » I hope I know for a fact that if you » I hope I know for a fact that if you » I hope I know for a fact that if you spend time with that one person, you're spend time with that one person, you're spend time with that one person, you're probably going to spend time with some probably going to spend time with some probably going to spend time with some other people. other people. other people. » Yeah. » Yeah. » Yeah. » Uh cuz they're going to be with other » Uh cuz they're going to be with other » Uh cuz they're going to be with other people as well. people as well. people as well. » It's kind of like the wedding, you know, » It's kind of like the wedding, you know, » It's kind of like the wedding, you know, thing where like they you like show how thing where like they you like show how thing where like they you like show how every where everyone sits and so you can every where everyone sits and so you can every where everyone sits and so you can go look and see. go look and see. go look and see. » Yeah. » Yeah. » Yeah. » Um I think that's a great idea. » Um I think that's a great idea. » Um I think that's a great idea. Honestly, one of the things I thought Honestly, one of the things I thought Honestly, one of the things I thought about because this would be kind of about because this would be kind of about because this would be kind of killer growth branded, right? Do you killer growth branded, right? Do you killer growth branded, right? Do you think? think? think? » Yeah. Yeah. Yeah. And we talked about » Yeah. Yeah. Yeah. And we talked about » Yeah. Yeah. Yeah. And we talked about like we could bring on We have a lot of like we could bring on We have a lot of like we could bring on We have a lot of people I think would love to sponsor it people I think would love to sponsor it people I think would love to sponsor it like » locally, you know, we love the idea of » locally, you know, we love the idea of » locally, you know, we love the idea of keeping it tight. keeping it tight. keeping it tight. » Um making it very affordable. Um and » Um making it very affordable. Um and » Um making it very affordable. Um and then » cuz it's a gift really like the » cuz it's a gift really like the » cuz it's a gift really like the money comes on the back end of people money comes on the back end of people money comes on the back end of people doing stuff together. Um, and even like doing stuff together. Um, and even like doing stuff together. Um, and even like we don't have to I'll I'll avoid that we don't have to I'll I'll avoid that we don't have to I'll I'll avoid that business model for right now. But, um, business model for right now. But, um, business model for right now. But, um, there's people I know where it's like there's people I know where it's like there's people I know where it's like you don't charge as much and like you don't charge as much and like you don't charge as much and like you get sponsors that can actually offer get sponsors that can actually offer get sponsors that can actually offer real value. They're not just like names real value. They're not just like names real value. They're not just like names on I'm very against like marketing on I'm very against like marketing on I'm very against like marketing materials on tables and signs cuz it's materials on tables and signs cuz it's materials on tables and signs cuz it's just so just so just so » eh conferency. But I think there's » eh conferency. But I think there's » eh conferency. But I think there's really good ways that you can like add a really good ways that you can like add a really good ways that you can like add a ton of value to brands and companies ton of value to brands and companies ton of value to brands and companies that offer that offer that offer » things that everyone could use for and » things that everyone could use for and » things that everyone could use for and like how can you do that and that's like how can you do that and that's like how can you do that and that's awesome and then it's a gift and you're awesome and then it's a gift and you're awesome and then it's a gift and you're not charging people like when I said not charging people like when I said not charging people like when I said more expensive like more expensive like more expensive like » that's in some cases but you're not » that's in some cases but you're not » that's in some cases but you're not charging like $500 to come to this charging like $500 to come to this charging like $500 to come to this » because a lot of that's subsidized and » because a lot of that's subsidized and » because a lot of that's subsidized and it's a gift of killer growth it's a gift of killer growth it's a gift of killer growth » but I was imagining like a murder » but I was imagining like a murder » but I was imagining like a murder mystery because of the killer thing. mystery because of the killer thing. mystery because of the killer thing. Yeah. Yeah. Yeah. » Um, but like something that plays on the » Um, but like something that plays on the » Um, but like something that plays on the brand and is like super creative and brand and is like super creative and brand and is like super creative and then » you could, you know, like sometimes when » you could, you know, like sometimes when » you could, you know, like sometimes when they have like you're given like a um they have like you're given like a um they have like you're given like a um the murder mysteries like you're given a the murder mysteries like you're given a the murder mysteries like you're given a character » and then you have like what if you » and then you have like what if you » and then you have like what if you strategically like people that need to strategically like people that need to strategically like people that need to meet each other like have characters meet each other like have characters meet each other like have characters that like have to interact with each that like have to interact with each that like have to interact with each other. other. other. » I don't know. There's ways to play like » I don't know. There's ways to play like » I don't know. There's ways to play like a a game or like make it exciting a a game or like make it exciting a a game or like make it exciting » but still like get the outcomes in terms » but still like get the outcomes in terms » but still like get the outcomes in terms of like cuz you want people to talk like of like cuz you want people to talk like of like cuz you want people to talk like that's the whole thing. Y that's the whole thing. Y that's the whole thing. Y » but you don't want to free for all that. » but you don't want to free for all that. » but you don't want to free for all that. Like you don't want to I hate Like you don't want to I hate Like you don't want to I hate hosting when you say hosting when you say hosting when you say » agreed » agreed » agreed » go. » go. » go. » Yeah. Because there's just personalities » Yeah. Because there's just personalities » Yeah. Because there's just personalities that aren't going to step out and that aren't going to step out and that aren't going to step out and extroverted people can do that right. I extroverted people can do that right. I extroverted people can do that right. I can go if there's anyone in the room and can go if there's anyone in the room and can go if there's anyone in the room and no matter how awkward it is, if I want no matter how awkward it is, if I want no matter how awkward it is, if I want to talk to them, I will find a path to to talk to them, I will find a path to to talk to them, I will find a path to talk to them. talk to them. talk to them. » Totally. » Totally. » Totally. » But a lot of people, » But a lot of people, » But a lot of people, » right, » right, » right, » they don't know who they want to talk to » they don't know who they want to talk to » they don't know who they want to talk to and they don't know how to start that and they don't know how to start that and they don't know how to start that conversation. conversation. conversation. Um, and so Um, and so Um, and so » it could be like a conversation starter » it could be like a conversation starter » it could be like a conversation starter for every name on the list as well. Like for every name on the list as well. Like for every name on the list as well. Like if you approach me cold, if you approach me cold, if you approach me cold, » what's the first question I would like? » what's the first question I would like? » what's the first question I would like? Like that could be in the pamphlet, too. Like that could be in the pamphlet, too. Like that could be in the pamphlet, too. That could be hilarious. Like, oh, hold That could be hilarious. Like, oh, hold That could be hilarious. Like, oh, hold on. Wait. Yeah, you're all right. Here's on. Wait. Yeah, you're all right. Here's on. Wait. Yeah, you're all right. Here's my question. my question. my question. » And it's like some of them are really » And it's like some of them are really » And it's like some of them are really funny and like funny and like funny and like » Yeah. Yeah. » Yeah. Yeah. » Yeah. Yeah. » Um, » Um, » Um, » the tallest guy in the room is how tall » the tallest guy in the room is how tall » the tallest guy in the room is how tall am I? Make sure and ask that. No one am I? Make sure and ask that. No one am I? Make sure and ask that. No one ever asks that. ever asks that. ever asks that. » Yeah. » Yeah. » Yeah. Um, but yeah, I think there's I just am Um, but yeah, I think there's I just am Um, but yeah, I think there's I just am growing more and more like wary of this growing more and more like wary of this growing more and more like wary of this like serendipity mindset of like serendipity mindset of like serendipity mindset of like networking is all about like opening up networking is all about like opening up networking is all about like opening up this space and letting people network this space and letting people network this space and letting people network and just hope that there's some and just hope that there's some and just hope that there's some serendipity and some alignment where you serendipity and some alignment where you serendipity and some alignment where you sit with next to the person that you sit with next to the person that you sit with next to the person that you happen to be your next client. happen to be your next client. happen to be your next client. » Um, I think that's just lazy. Mhm. » Um, I think that's just lazy. Mhm. » Um, I think that's just lazy. Mhm. » Um, and I think that's true when you » Um, and I think that's true when you » Um, and I think that's true when you have people over to your house like from have people over to your house like from have people over to your house like from the smallest of gatherings to the smallest of gatherings to the smallest of gatherings to the biggest of gatherings. Like you just get biggest of gatherings. Like you just get biggest of gatherings. Like you just get people just get lazy and they're like, people just get lazy and they're like, people just get lazy and they're like, "Oh, people will find their people." And "Oh, people will find their people." And "Oh, people will find their people." And » they might. » they might. » they might. » Yeah. » Yeah. » Yeah. » But they probably won't. And then you're » But they probably won't. And then you're » But they probably won't. And then you're like, "Well, why didn't you go talk to like, "Well, why didn't you go talk to like, "Well, why didn't you go talk to this person?" Like, "I knew you guys this person?" Like, "I knew you guys this person?" Like, "I knew you guys would hit up." It's like, "Well, I would hit up." It's like, "Well, I would hit up." It's like, "Well, I didn't know." Like was like, "You didn't know." Like was like, "You didn't know." Like was like, "You did seed us together." Or like seed us together." Or like seed us together." Or like » I mean a lot of that if you don't know » I mean a lot of that if you don't know » I mean a lot of that if you don't know everyone in the room, that's pretty hard everyone in the room, that's pretty hard everyone in the room, that's pretty hard to do, right? that's hard to pull off if to do, right? that's hard to pull off if to do, right? that's hard to pull off if you don't know who's in the room. So, you don't know who's in the room. So, you don't know who's in the room. So, how can you accomplish that? How can you how can you accomplish that? How can you how can you accomplish that? How can you » so » so » so » create opportunity like that for people » create opportunity like that for people » create opportunity like that for people you don't know? you don't know? you don't know? » So, I think that » So, I think that » So, I think that » the internet has so much to offer you. I » the internet has so much to offer you. I » the internet has so much to offer you. I have I have a research agent that like have I have a research agent that like have I have a research agent that like could research people. could research people. could research people. » That's a good answer. » That's a good answer. » That's a good answer. » Um or you can like hire someone for, you » Um or you can like hire someone for, you » Um or you can like hire someone for, you know, know, know, » 20 bucks an hour to like go like their » 20 bucks an hour to like go like their » 20 bucks an hour to like go like their whole job before an event is like give whole job before an event is like give whole job before an event is like give you a dossier on every single person. you a dossier on every single person. you a dossier on every single person. » Wow. Like that's the extent that I would » Wow. Like that's the extent that I would » Wow. Like that's the extent that I would go to to understand who's going to be in go to to understand who's going to be in go to to understand who's going to be in the room. the room. the room. » That's like what high-end restaurants » That's like what high-end restaurants » That's like what high-end restaurants do, right? Like they try and understand do, right? Like they try and understand do, right? Like they try and understand that person. that person. that person. » Yeah. Have you read unreasonable » Yeah. Have you read unreasonable » Yeah. Have you read unreasonable hospitality? hospitality? hospitality? » Okay. » Okay. » Okay. » They don't talk about like a dossier, » They don't talk about like a dossier, » They don't talk about like a dossier, but like their most like repeat clients, but like their most like repeat clients, but like their most like repeat clients, they know like a lot about them and they know like a lot about them and they know like a lot about them and » um to the extent where they like know » um to the extent where they like know » um to the extent where they like know where they park and they go and pay where they park and they go and pay where they park and they go and pay their meter in the middle of their meal. their meter in the middle of their meal. their meter in the middle of their meal. like » they know their son's allergies and you » they know their son's allergies and you » they know their son's allergies and you know it's like stuff like that like it's know it's like stuff like that like it's know it's like stuff like that like it's our job as hosts to know the people that our job as hosts to know the people that our job as hosts to know the people that are coming in our room. are coming in our room. are coming in our room. » You can also send like people don't do » You can also send like people don't do » You can also send like people don't do surveys but you could try to like get surveys but you could try to like get surveys but you could try to like get information from them pre-event. information from them pre-event. information from them pre-event. » That's a good idea. Like pre an event » That's a good idea. Like pre an event » That's a good idea. Like pre an event » you could also like use AI to like » you could also like use AI to like » you could also like use AI to like schedule like a like have an agent have schedule like a like have an agent have schedule like a like have an agent have a scheduled like 15inute call and be a scheduled like 15inute call and be a scheduled like 15inute call and be like we're just going to go through a like we're just going to go through a like we're just going to go through a few questions and then you have that few questions and then you have that few questions and then you have that data. data. data. » Here's some event prep. We want you to » Here's some event prep. We want you to » Here's some event prep. We want you to get the most out of the event. get the most out of the event. get the most out of the event. » Yeah. and people would take like a » Yeah. and people would take like a » Yeah. and people would take like a 15-minute call. I don't like surveys, so 15-minute call. I don't like surveys, so 15-minute call. I don't like surveys, so like I probably wouldn't I'm really bad like I probably wouldn't I'm really bad like I probably wouldn't I'm really bad at like filling stuff out like if I have at like filling stuff out like if I have at like filling stuff out like if I have to go like type it. to go like type it. to go like type it. » But if I can just like chat, » But if I can just like chat, » But if I can just like chat, » great. » great. » great. » So I think I think it's a with » So I think I think it's a with » So I think I think it's a with technology where it is now like it's technology where it is now like it's technology where it is now like it's kind of a there's still an excuse there kind of a there's still an excuse there kind of a there's still an excuse there if you don't feel like if you don't feel like if you don't feel like » y » y » y » you can understand who's going to be in » you can understand who's going to be in » you can understand who's going to be in your room. your room. your room. » It uh to Norris's point is think small » It uh to Norris's point is think small » It uh to Norris's point is think small at the beginning and you just brought up at the beginning and you just brought up at the beginning and you just brought up a lot of good points where we could do a lot of good points where we could do a lot of good points where we could do this at a much smaller level. It's not this at a much smaller level. It's not this at a much smaller level. It's not some well-known speaker for the first some well-known speaker for the first some well-known speaker for the first time » with a goal of the second event. First » with a goal of the second event. First » with a goal of the second event. First event's figuring out the format, event's figuring out the format, event's figuring out the format, » right? Like build out a format to your » right? Like build out a format to your » right? Like build out a format to your point of like if there's this game and point of like if there's this game and point of like if there's this game and we build out these amazing directories we build out these amazing directories we build out these amazing directories and yeah, and yeah, and yeah, » we orchestrate a group of, you know, » we orchestrate a group of, you know, » we orchestrate a group of, you know, let's say it's 200 people max. You won't let's say it's 200 people max. You won't let's say it's 200 people max. You won't have So I think it's 100 max probably. have So I think it's 100 max probably. have So I think it's 100 max probably. » Yeah. [snorts] » Yeah. [snorts] » Yeah. [snorts] » Um but yeah, how could you cater that to » Um but yeah, how could you cater that to » Um but yeah, how could you cater that to an event, an experience where an event, an experience where an event, an experience where everybody's just like that was just everybody's just like that was just everybody's just like that was just pleasant? Um like you know like uh like pleasant? Um like you know like uh like pleasant? Um like you know like uh like I enjoyed that like that like I enjoyed that like that like I enjoyed that like that should probably be goal number one is should probably be goal number one is should probably be goal number one is just like how can you just create an just like how can you just create an just like how can you just create an experience that's not too long not too experience that's not too long not too experience that's not too long not too short. short. short. » Yeah. » Yeah. » Yeah. » Uh but you think through every » Uh but you think through every » Uh but you think through every aspect of it where everybody can be aspect of it where everybody can be aspect of it where everybody can be comfortable » unforgettable unre repeatable and » unforgettable unre repeatable and » unforgettable unre repeatable and unexpected. unexpected. unexpected. » That's good. » That's good. » That's good. » That's the filter. » That's the filter. » That's the filter. » Yeah. » Yeah. » Yeah. » And there's ways to do that without » And there's ways to do that without » And there's ways to do that without spending exorbitant amount of money. spending exorbitant amount of money. spending exorbitant amount of money. » Right. I just also think that's a huge » Right. I just also think that's a huge » Right. I just also think that's a huge thing. Like, oh, we have to have a 50k thing. Like, oh, we have to have a 50k thing. Like, oh, we have to have a 50k event budget. I'm like, no, you don't. event budget. I'm like, no, you don't. event budget. I'm like, no, you don't. » Yeah. I've already had people on the » Yeah. I've already had people on the » Yeah. I've already had people on the podcast that said they would donate all podcast that said they would donate all podcast that said they would donate all of the meat, they would provide all the of the meat, they would provide all the of the meat, they would provide all the drinks, they would, you know, provide a drinks, they would, you know, provide a drinks, they would, you know, provide a space. Like, so I think the opportunity space. Like, so I think the opportunity space. Like, so I think the opportunity there between the existing network is there between the existing network is there between the existing network is already there. Like, already there. Like, already there. Like, » totally. » totally. » totally. » I have an event person. » I have an event person. » I have an event person. » Yeah. Like like there's » Yeah. Like like there's » Yeah. Like like there's literally I think like within everyone literally I think like within everyone literally I think like within everyone I've interviewed like everything is I've interviewed like everything is I've interviewed like everything is there to do something. there to do something. there to do something. » Um we need to interview a print shop. » Um we need to interview a print shop. » Um we need to interview a print shop. That's the one. She's got to come on That's the one. She's got to come on That's the one. She's got to come on Robin. Robin. Robin. » We've tried she we had to cancel. Yeah. » We've tried she we had to cancel. Yeah. » We've tried she we had to cancel. Yeah. Yeah. Yeah. Yeah. She was uh she's going Yeah. Yeah. Yeah. She was uh she's going Yeah. Yeah. Yeah. She was uh she's going to come on at some point. But to come on at some point. But to come on at some point. But » um but yeah, that's that's really good. » um but yeah, that's that's really good. » um but yeah, that's that's really good. » Get all the people that you need in your » Get all the people that you need in your » Get all the people that you need in your network, right? And then your network, right? And then your network, right? And then your network helps you. helps you. helps you. Yeah. Exactly. Cuz they want it because Yeah. Exactly. Cuz they want it because Yeah. Exactly. Cuz they want it because that's their sponsorship. Yeah. Yeah. I that's their sponsorship. Yeah. Yeah. I that's their sponsorship. Yeah. Yeah. I think everyone I've talked to, I've just think everyone I've talked to, I've just think everyone I've talked to, I've just tossed it out softly. I think everyone tossed it out softly. I think everyone tossed it out softly. I think everyone gets excited because they get to meet gets excited because they get to meet gets excited because they get to meet people they've listened to that they people they've listened to that they people they've listened to that they really liked, you know, and that's what really liked, you know, and that's what really liked, you know, and that's what I get a lot of like I get a lot of like I get a lot of like » someone will listen to this and go that » someone will listen to this and go that » someone will listen to this and go that girl's cool. Like that's a that's a good girl's cool. Like that's a that's a good girl's cool. Like that's a that's a good I like what she's doing and or they'll I like what she's doing and or they'll I like what she's doing and or they'll have some question about it, but they'll have some question about it, but they'll have some question about it, but they'll experience you and get to know you, experience you and get to know you, experience you and get to know you, right? Over right? Over right? Over » it will spark an idea. Like I've » it will spark an idea. Like I've » it will spark an idea. Like I've listened to ones that you've done and listened to ones that you've done and listened to ones that you've done and I'm like, "Oh, I've known Connor, but I I'm like, "Oh, I've known Connor, but I I'm like, "Oh, I've known Connor, but I should like maybe ask him about this one should like maybe ask him about this one should like maybe ask him about this one thing he talked about." or Ted, I thing he talked about." or Ted, I thing he talked about." or Ted, I listened to his and I was like, "Oh, listened to his and I was like, "Oh, listened to his and I was like, "Oh, this is an idea. I should run by him, this is an idea. I should run by him, this is an idea. I should run by him, you know?" you know?" you know?" » So, I think it's even for people that » So, I think it's even for people that » So, I think it's even for people that you kind of already know, when you hear you kind of already know, when you hear you kind of already know, when you hear them talking about different things or them talking about different things or them talking about different things or different perspectives, like different perspectives, like different perspectives, like » it gives you pigs or like ideas. » it gives you pigs or like ideas. » it gives you pigs or like ideas. » And that's the other thing is like how » And that's the other thing is like how » And that's the other thing is like how do you in a space like that, how do you do you in a space like that, how do you do you in a space like that, how do you give space for creativity? give space for creativity? give space for creativity? » Mhm. Because I think also so much of the » Mhm. Because I think also so much of the » Mhm. Because I think also so much of the time with networking is like these very time with networking is like these very time with networking is like these very like forced interactions where it's like forced interactions where it's like forced interactions where it's like you get 10 minutes in this little you get 10 minutes in this little you get 10 minutes in this little breakout to like talk about this stuff, breakout to like talk about this stuff, breakout to like talk about this stuff, but that's like it's just such a dance, but that's like it's just such a dance, but that's like it's just such a dance, right? Like how do you give space for right? Like how do you give space for right? Like how do you give space for creativity and creativity and creativity and how do you not make it 25 hours, you how do you not make it 25 hours, you how do you not make it 25 hours, you know? know? know? » Yeah. Yeah, it's a great point. Yeah, » Yeah. Yeah, it's a great point. Yeah, » Yeah. Yeah, it's a great point. Yeah, those like forced workshops I've always those like forced workshops I've always those like forced workshops I've always been really insecure about and been really insecure about and been really insecure about and uncomfortable. I was mostly uncomfortable. I was mostly uncomfortable. I was mostly homeschooled, so I think just anything homeschooled, so I think just anything homeschooled, so I think just anything that felt like a classroom setting was that felt like a classroom setting was that felt like a classroom setting was foreign to me. foreign to me. foreign to me. » Yeah. » Yeah. » Yeah. » Uh » Uh » Uh » yeah, within itself. But I' I've been in » yeah, within itself. But I' I've been in » yeah, within itself. But I' I've been in ones that are really fun and clearly ones that are really fun and clearly ones that are really fun and clearly defined. Um like the Nexus uh the defined. Um like the Nexus uh the defined. Um like the Nexus uh the successor » the alumni meeting that I was at. Um I » the alumni meeting that I was at. Um I » the alumni meeting that I was at. Um I thought that was a cool concept because thought that was a cool concept because thought that was a cool concept because you had people to lead the table. you had people to lead the table. you had people to lead the table. » You had advised presubmitted questions. » You had advised presubmitted questions. » You had advised presubmitted questions. like that made it a little easier to like that made it a little easier to like that made it a little easier to just go through the reps and you're not just go through the reps and you're not just go through the reps and you're not worried about trying to figure out how worried about trying to figure out how worried about trying to figure out how to get everybody to talk and what are to get everybody to talk and what are to get everybody to talk and what are they going through and they going through and they going through and » um on the one more question on the » um on the one more question on the » um on the one more question on the format idea because you've had a lot of format idea because you've had a lot of format idea because you've had a lot of really good ideas don't no speaker it's really good ideas don't no speaker it's really good ideas don't no speaker it's just the access is people I've had or just the access is people I've had or just the access is people I've had or myself for a first like guinea pig myself for a first like guinea pig myself for a first like guinea pig » figure out more of the format that um » figure out more of the format that um » figure out more of the format that um what would that look like to you for what would that look like to you for what would that look like to you for this whole concept? Is it this whole concept? Is it this whole concept? Is it » no speaker? Yeah, I think in that sense » no speaker? Yeah, I think in that sense » no speaker? Yeah, I think in that sense like I would actually kind of steer you like I would actually kind of steer you like I would actually kind of steer you away from a speaker to begin with away from a speaker to begin with away from a speaker to begin with because I think that's an expected because I think that's an expected because I think that's an expected format. So if you want to go through the format. So if you want to go through the format. So if you want to go through the lens of unexpected, it's like then you lens of unexpected, it's like then you lens of unexpected, it's like then you start getting into the experiential start getting into the experiential start getting into the experiential uh realm of like a murder mystery uh realm of like a murder mystery uh realm of like a murder mystery dinner or like a um [clears throat] dinner or like a um [clears throat] dinner or like a um [clears throat] really where there is like an experience really where there is like an experience really where there is like an experience to have like a um something you're to have like a um something you're to have like a um something you're learning together like let's say it's a learning together like let's say it's a learning together like let's say it's a chef and chef and chef and » I've done one where um it was like wine » I've done one where um it was like wine » I've done one where um it was like wine pairings and like farm to table and it pairings and like farm to table and it pairings and like farm to table and it was like educational kind of in the was like educational kind of in the was like educational kind of in the context with other people. So like that context with other people. So like that context with other people. So like that kind of experience where which like for kind of experience where which like for kind of experience where which like for 100 people you're not going to do that 100 people you're not going to do that 100 people you're not going to do that but like that's an example. but like that's an example. but like that's an example. » Um I love things where you're just » Um I love things where you're just » Um I love things where you're just having an external experience in context having an external experience in context having an external experience in context with like your conversation with like your conversation with like your conversation » and then there would be ways in a flow » and then there would be ways in a flow » and then there would be ways in a flow to where there would be space for to where there would be space for to where there would be space for conversating um outside of that. And so conversating um outside of that. And so conversating um outside of that. And so » I think like then you bend towards » I think like then you bend towards » I think like then you bend towards experience. Um experience. Um experience. Um » that's good. Yeah. Just think on » that's good. Yeah. Just think on » that's good. Yeah. Just think on experience concepts experience concepts experience concepts » and there's ways to do that. that's like » and there's ways to do that. that's like » and there's ways to do that. that's like is just over a meal, but it's like is just over a meal, but it's like is just over a meal, but it's like guided. guided. guided. » Yeah, sure. » Yeah, sure. » Yeah, sure. » Um and there's I love movement within an » Um and there's I love movement within an » Um and there's I love movement within an event. So, like I love progressive event. So, like I love progressive event. So, like I love progressive experiences where um you like a experiences where um you like a experiences where um you like a progressive dinner where you do like progressive dinner where you do like progressive dinner where you do like dessert or um drinks and appetizers and dessert or um drinks and appetizers and dessert or um drinks and appetizers and you do dinner and then you do dessert you do dinner and then you do dessert you do dinner and then you do dessert all with different people. So, you could all with different people. So, you could all with different people. So, you could do like a progressive dinner but like in do like a progressive dinner but like in do like a progressive dinner but like in one space. one space. one space. » You could do a um and you can make those » You could do a um and you can make those » You could do a um and you can make those progressions whatever you want and make progressions whatever you want and make progressions whatever you want and make I also love themes. So like if you once I also love themes. So like if you once I also love themes. So like if you once you decide on your why then you could you decide on your why then you could you decide on your why then you could create a theme and then that kind of create a theme and then that kind of create a theme and then that kind of gives way to like an experience idea. gives way to like an experience idea. gives way to like an experience idea. » Yeah. » Yeah. » Yeah. » So like um if theme is like » So like um if theme is like » So like um if theme is like » we're all killer people cuz it's killer » we're all killer people cuz it's killer » we're all killer people cuz it's killer growth. Then it's like then you start growth. Then it's like then you start growth. Then it's like then you start thinking » what's killer what could we have? » what's killer what could we have? » what's killer what could we have? » Yeah. » Yeah. » Yeah. » Could it be something with could we do » Could it be something with could we do » Could it be something with could we do like a knife throwing? Could like a knife throwing? Could like a knife throwing? Could we do like a learning how to cut? I we do like a learning how to cut? I we do like a learning how to cut? I don't know. Like then you start thinking don't know. Like then you start thinking don't know. Like then you start thinking about like those experiences. So that about like those experiences. So that about like those experiences. So that would be like my train of thought. Um, would be like my train of thought. Um, would be like my train of thought. Um, » because of the speaker, if you're gonna » because of the speaker, if you're gonna » because of the speaker, if you're gonna do the speaker idea, do the speaker idea, do the speaker idea, » you would want to » you would want to » you would want to make that also unexpected, like make that also unexpected, like make that also unexpected, like » to where they're not like on a stage or » to where they're not like on a stage or » to where they're not like on a stage or like it's a very different format. like it's a very different format. like it's a very different format. » Um, like what if they're a good idea » Um, like what if they're a good idea » Um, like what if they're a good idea » like I love your idea of like them » like I love your idea of like them » like I love your idea of like them participating? participating? participating? » Yeah. » Yeah. » Yeah. » Like what if they're just like » Like what if they're just like » Like what if they're just like participating in it and there is maybe participating in it and there is maybe participating in it and there is maybe some way that they get to some way that they get to some way that they get to » share something but it's not like in » share something but it's not like in » share something but it's not like in just like a chat with you. just like a chat with you. just like a chat with you. » Um, Yeah, there's tons of brainstorming » Um, Yeah, there's tons of brainstorming » Um, Yeah, there's tons of brainstorming around that. around that. around that. » Yeah. » Yeah. » Yeah. » Yeah, that's really interesting. » Yeah, that's really interesting. » Yeah, that's really interesting. » But I would force you to make a decision » But I would force you to make a decision » But I would force you to make a decision on like a very clear why first. on like a very clear why first. on like a very clear why first. » Yes. » Yes. » Yes. » And you kind of have that like we just » And you kind of have that like we just » And you kind of have that like we just need to like need to like need to like » define it. » define it. » define it. » Define it a little into a phrase. » Define it a little into a phrase. » Define it a little into a phrase. » Into a phrase. It needs to be like one » Into a phrase. It needs to be like one » Into a phrase. It needs to be like one sentence. sentence. sentence. » We love phrases. » We love phrases. » We love phrases. » Okay. » Okay. » Okay. » Um » Um » Um » can it be a paragraph or does it need to » can it be a paragraph or does it need to » can it be a paragraph or does it need to be a sentence? be a sentence? be a sentence? » I would say a sentence cuz a paragraph » I would say a sentence cuz a paragraph » I would say a sentence cuz a paragraph you can fit lots of wise into. you can fit lots of wise into. you can fit lots of wise into. » That's fair. Yeah, that's good. » That's fair. Yeah, that's good. » That's fair. Yeah, that's good. » Could you say it in one word? Like then » Could you say it in one word? Like then » Could you say it in one word? Like then that's kind of another like next level that's kind of another like next level that's kind of another like next level lintness litness test. lintness litness test. lintness litness test. » That's really good. » That's really good. » That's really good. » Which is really hard. » Which is really hard. » Which is really hard. » No kidding. » No kidding. » No kidding. » I mean opportunity is the word that your » I mean opportunity is the word that your » I mean opportunity is the word that your word » hits every time and then it's like » hits every time and then it's like » hits every time and then it's like » creating opportunity and value for » creating opportunity and value for » creating opportunity and value for others is my mission. others is my mission. others is my mission. » Your mission. Yeah. » Your mission. Yeah. » Your mission. Yeah. » And so it kind of feels like that and » And so it kind of feels like that and » And so it kind of feels like that and then which one do I pick? then which one do I pick? then which one do I pick? » Opportunity. » Opportunity. » Opportunity. » Value. Yeah. » Value. Yeah. » Value. Yeah. » And like your first one could be one and » And like your first one could be one and » And like your first one could be one and the next one could be the next. the next one could be the next. the next one could be the next. » Oh, that's true. » Oh, that's true. » Oh, that's true. » Yeah. Like you don't have to. And then » Yeah. Like you don't have to. And then » Yeah. Like you don't have to. And then the speaker thing, it's like I always the speaker thing, it's like I always the speaker thing, it's like I always say like, well, do you want to educate say like, well, do you want to educate say like, well, do you want to educate your audience because that's what your audience because that's what your audience because that's what your why is gearing towards. why is gearing towards. why is gearing towards. » Yeah. » Yeah. » Yeah. » But you want to give them opportunity to » But you want to give them opportunity to » But you want to give them opportunity to be in the same room with that cool be in the same room with that cool be in the same room with that cool person. person. person. » That's it. Yeah. » That's it. Yeah. » That's it. Yeah. » It's like these are all amazing people » It's like these are all amazing people » It's like these are all amazing people that have been here and like you're that have been here and like you're that have been here and like you're giving them giving them giving them » Yeah. Anyway. » Yeah. Anyway. » Yeah. Anyway. » Yeah. » Yeah. » Yeah. » Um » Um » Um » Yeah. a uh formatted structured like you » Yeah. a uh formatted structured like you » Yeah. a uh formatted structured like you know this is like such a terrible know this is like such a terrible know this is like such a terrible podcast in the sense of what goes into podcast in the sense of what goes into podcast in the sense of what goes into this podcast and the format and there this podcast and the format and there this podcast and the format and there isn't right the script or the lined up I isn't right the script or the lined up I isn't right the script or the lined up I haven't used one of my questions I put haven't used one of my questions I put haven't used one of my questions I put in for you not one right so in for you not one right so in for you not one right so it's like that organic side part of me it's like that organic side part of me it's like that organic side part of me also wants to replicate that ease also wants to replicate that ease also wants to replicate that ease because everyone that comes on forgets because everyone that comes on forgets because everyone that comes on forgets there's a mic right that's the goal there's a mic right that's the goal there's a mic right that's the goal » yeah we're just like chatting » yeah we're just like chatting » yeah we're just like chatting » we're just hanging out » we're just hanging out » we're just hanging out » and so that's that's the format that's » and so that's that's the format that's » and so that's that's the format that's the one we've created and so like in an the one we've created and so like in an the one we've created and so like in an event space that's where everything you event space that's where everything you event space that's where everything you keep saying, my head keeps going there, keep saying, my head keeps going there, keep saying, my head keeps going there, too. I'm like, "Oh, I want them to too. I'm like, "Oh, I want them to too. I'm like, "Oh, I want them to forget they're at an event." forget they're at an event." forget they're at an event." » Yeah. » Yeah. » Yeah. » How do I get them to forget they're at » How do I get them to forget they're at » How do I get them to forget they're at an event that they're going to feel an event that they're going to feel an event that they're going to feel socially weird or have to get out of socially weird or have to get out of socially weird or have to get out of their comfort zone or their comfort zone or their comfort zone or » which is so funny because the irony of » which is so funny because the irony of » which is so funny because the irony of that is like the more structure and that is like the more structure and that is like the more structure and planning that happens behind the scenes, planning that happens behind the scenes, planning that happens behind the scenes, the more they can feel like that. the more they can feel like that. the more they can feel like that. » Yeah, I believe that. I think it's the o » Yeah, I believe that. I think it's the o » Yeah, I believe that. I think it's the o the prep is opposite. You want the same the prep is opposite. You want the same the prep is opposite. You want the same outcome, but like what goes into that is outcome, but like what goes into that is outcome, but like what goes into that is completely » completely opposite. Yeah. » completely opposite. Yeah. » completely opposite. Yeah. » Yeah. For sure. which is why Alyssa » Yeah. For sure. which is why Alyssa » Yeah. For sure. which is why Alyssa exists. exists. exists. » Yeah, which is why I exist. Thank you. » Yeah, which is why I exist. Thank you. » Yeah, which is why I exist. Thank you. Yes. Yes. Yes. » More more than that. But no, that's fun. » More more than that. But no, that's fun. » More more than that. But no, that's fun. Well, you're obviously good at this. Uh Well, you're obviously good at this. Uh Well, you're obviously good at this. Uh and I can see your brain like you're and I can see your brain like you're and I can see your brain like you're probably going to be driving. probably going to be driving. probably going to be driving. » I'm going to voice message you. That's » I'm going to voice message you. That's » I'm going to voice message you. That's literally what I was thinking. You're literally what I was thinking. You're literally what I was thinking. You're going to have like 20 other ideas. Um going to have like 20 other ideas. Um going to have like 20 other ideas. Um and [clears throat] we're we're talking and [clears throat] we're we're talking and [clears throat] we're we're talking about like a February like a downtime about like a February like a downtime about like a February like a downtime like a February end of January February like a February end of January February like a February end of January February time » the idea. So, it's enough time to build » the idea. So, it's enough time to build » the idea. So, it's enough time to build and prep and uh so yeah, you're going to and prep and uh so yeah, you're going to and prep and uh so yeah, you're going to » Yeah, my ideas are already coming. » Yeah, my ideas are already coming. » Yeah, my ideas are already coming. » I know they're all just » I know they're all just » I know they're all just filtrated in. And I do think to Nor's filtrated in. And I do think to Nor's filtrated in. And I do think to Nor's point like we should just like ship one point like we should just like ship one point like we should just like ship one like just like just like just » Yeah. The first one's not going to be » Yeah. The first one's not going to be » Yeah. The first one's not going to be everything you want more. everything you want more. everything you want more. » No. » No. » No. » And you might come to find out that the » And you might come to find out that the » And you might come to find out that the first version actually achieves more of first version actually achieves more of first version actually achieves more of what you want than like the ideal what you want than like the ideal what you want than like the ideal version. version. version. » Yeah, that's really good, too. » Yeah, that's really good, too. » Yeah, that's really good, too. » Yeah. Yeah, » Yeah. Yeah, » Yeah. Yeah, » cuz remember these are just humans that » cuz remember these are just humans that » cuz remember these are just humans that like want connection and opportunity and like want connection and opportunity and like want connection and opportunity and to do fun stuff that lights them up with to do fun stuff that lights them up with to do fun stuff that lights them up with other humans. Like that's other humans. Like that's other humans. Like that's » when it comes down to it. » when it comes down to it. » when it comes down to it. » Yeah. If the first event was free » Yeah. If the first event was free » Yeah. If the first event was free » Yeah. » Yeah. » Yeah. » and then you can test all the stuff, » and then you can test all the stuff, » and then you can test all the stuff, it'd be really interesting. it'd be really interesting. it'd be really interesting. » Yeah. » Yeah. » Yeah. » Do you think that's a bad idea to have » Do you think that's a bad idea to have » Do you think that's a bad idea to have free events, but it's invite only? free events, but it's invite only? free events, but it's invite only? » No question. I don't think so. I think » No question. I don't think so. I think » No question. I don't think so. I think » you don't think they should have any » you don't think they should have any » you don't think they should have any skin in the game to skin in the game to skin in the game to » I think that concept um is for events » I think that concept um is for events » I think that concept um is for events that are not going to be good. that are not going to be good. that are not going to be good. » Um I think there's a lot of times where » Um I think there's a lot of times where » Um I think there's a lot of times where people put free and then people put free and then people put free and then » the assumption is if it's free it's » the assumption is if it's free it's » the assumption is if it's free it's going to be a bad event. No, the going to be a bad event. No, the going to be a bad event. No, the assumption is like I'm gonna assumption is like I'm gonna assumption is like I'm gonna like you as the attendee like have a like you as the attendee like have a like you as the attendee like have a vibe whether you realize it or not on vibe whether you realize it or not on vibe whether you realize it or not on like this free event is it like is it like this free event is it like is it like this free event is it like is it free in dollars but it's not free in free in dollars but it's not free in free in dollars but it's not free in other ways. Do you get what I'm saying? other ways. Do you get what I'm saying? other ways. Do you get what I'm saying? like the value is so clear and like you like the value is so clear and like you like the value is so clear and like you know why it's free and so like people know why it's free and so like people know why it's free and so like people still are going to like dealmakers is still are going to like dealmakers is still are going to like dealmakers is free but like we get so many people free but like we get so many people free but like we get so many people every time because the value is in the every time because the value is in the every time because the value is in the content and the people that they're content and the people that they're content and the people that they're going to meet they don't want to miss it going to meet they don't want to miss it going to meet they don't want to miss it because it's quarterly and so we make because it's quarterly and so we make because it's quarterly and so we make those free and we still get like 70% of those free and we still get like 70% of those free and we still get like 70% of our RSVPs show up our RSVPs show up our RSVPs show up » and so I think that like when you get a » and so I think that like when you get a » and so I think that like when you get a free event and you're like free event and you're like free event and you're like » there was no intentionality there's no » there was no intentionality there's no » there was no intentionality there's no discussion there's no like cuz also We discussion there's no like cuz also We discussion there's no like cuz also We didn't talk about this, but how you didn't talk about this, but how you didn't talk about this, but how you invite people really, really matters. invite people really, really matters. invite people really, really matters. » Um, » Um, » Um, » how do you invite people? » how do you invite people? » how do you invite people? » It's different every time, but like you » It's different every time, but like you » It's different every time, but like you think about an event from like the think about an event from like the think about an event from like the moment someone hears about the event to moment someone hears about the event to moment someone hears about the event to like their feelings a month later. Like like their feelings a month later. Like like their feelings a month later. Like that's the arc of the event. that's the arc of the event. that's the arc of the event. » And so like the invite, like if you got » And so like the invite, like if you got » And so like the invite, like if you got a free event, but you got a box of the a free event, but you got a box of the a free event, but you got a box of the mail that had glitter and you opened it mail that had glitter and you opened it mail that had glitter and you opened it and there was a knife in it. It's like, and there was a knife in it. It's like, and there was a knife in it. It's like, well, come to our murder mystery. It's well, come to our murder mystery. It's well, come to our murder mystery. It's like, I'm going to go, like, I'm going to go, like, I'm going to go, » right? Bring this knife. bring this » right? Bring this knife. bring this » right? Bring this knife. bring this knife with you because you might need to knife with you because you might need to knife with you because you might need to use it. use it. use it. » Oh god. » Oh god. » Oh god. » Um, and it has your name on written on » Um, and it has your name on written on » Um, and it has your name on written on it and it's like bring whoever you might it and it's like bring whoever you might it and it's like bring whoever you might want to kill. I don't know. Whatever. want to kill. I don't know. Whatever. want to kill. I don't know. Whatever. This is This is This is » getting out of hand. But » getting out of hand. But » getting out of hand. But » bring whoever you want to help kill it. » bring whoever you want to help kill it. » bring whoever you want to help kill it. » Yeah. » Yeah. » Yeah. » Who who would be your accomplice? » Who who would be your accomplice? » Who who would be your accomplice? » Um, would you not go to that? » Um, would you not go to that? » Um, would you not go to that? » Oh, I would go. Oh, yeah. » Oh, I would go. Oh, yeah. » Oh, I would go. Oh, yeah. » So, I think it's all about the prep » So, I think it's all about the prep » So, I think it's all about the prep and the value and what you're seing in and the value and what you're seing in and the value and what you're seing in people's brains. people's brains. people's brains. Um, and I'm also big on like kind of Um, and I'm also big on like kind of Um, and I'm also big on like kind of some peaks like to keep the interest. some peaks like to keep the interest. some peaks like to keep the interest. So, if you invite someone a month out or So, if you invite someone a month out or So, if you invite someone a month out or two months out, two months out, two months out, » they have that initial amazing » they have that initial amazing » they have that initial amazing experience. You get some good content experience. You get some good content experience. You get some good content from people undoing those boxes, blah from people undoing those boxes, blah from people undoing those boxes, blah. blah. blah. » And then like we have a cadence » And then like we have a cadence » And then like we have a cadence » to where we're kind of peing. We're » to where we're kind of peing. We're » to where we're kind of peing. We're prepping things. We're not saying prepping things. We're not saying prepping things. We're not saying reminder. We're saying like here's a reminder. We're saying like here's a reminder. We're saying like here's a sneak, here's a sneak. You get a card in sneak, here's a sneak. You get a card in sneak, here's a sneak. You get a card in the mail of someone else who's going to the mail of someone else who's going to the mail of someone else who's going to be there and you get their bio. You're be there and you get their bio. You're be there and you get their bio. You're like, oh, this person's going to be like, oh, this person's going to be like, oh, this person's going to be there. You might get to sit next to there. You might get to sit next to there. You might get to sit next to them. Interesting. them. Interesting. them. Interesting. » Anyway, so there's just so many ways » Anyway, so there's just so many ways » Anyway, so there's just so many ways we're like there's so much anticipation we're like there's so much anticipation we're like there's so much anticipation and there's so much and there's so much and there's so much » perceived missed opportunity if I don't » perceived missed opportunity if I don't » perceived missed opportunity if I don't go. go. go. » Yeah. » Yeah. » Yeah. » That it doesn't matter if it's free. » That it doesn't matter if it's free. » That it doesn't matter if it's free. » Yeah. Well, and yeah, limiting the spots » Yeah. Well, and yeah, limiting the spots » Yeah. Well, and yeah, limiting the spots I think is always I I like the idea of I think is always I I like the idea of I think is always I I like the idea of almost having almost having almost having » a limit to entries. » a limit to entries. » a limit to entries. » Yeah. » Yeah. » Yeah. » Um because you know, everyone's not » Um because you know, everyone's not » Um because you know, everyone's not going to RSVP. going to RSVP. going to RSVP. » Yeah. » Yeah. » Yeah. » So, » So, » So, » but they also know not like it's invite » but they also know not like it's invite » but they also know not like it's invite only because not everyone's getting a only because not everyone's getting a only because not everyone's getting a this box to invite them. this box to invite them. this box to invite them. » Sure. Oh, yeah. Right. » Sure. Oh, yeah. Right. » Sure. Oh, yeah. Right. » Anything in the mail is kind of novel » Anything in the mail is kind of novel » Anything in the mail is kind of novel these days. So, these days. So, these days. So, » yeah, that's a good idea. » yeah, that's a good idea. » yeah, that's a good idea. » That already just tells them like » That already just tells them like » That already just tells them like » this is exclusive. » this is exclusive. » this is exclusive. » Yeah. Yep. » Yeah. Yep. » Yeah. Yep. » That's really good. » That's really good. » That's really good. » And so, like that's part of the elements » And so, like that's part of the elements » And so, like that's part of the elements of belonging of an event. We could talk of belonging of an event. We could talk of belonging of an event. We could talk for hours and I will wind down, but like for hours and I will wind down, but like for hours and I will wind down, but like part of it is like recognition and part of it is like recognition and part of it is like recognition and mattering. So, you need your people to mattering. So, you need your people to mattering. So, you need your people to feel like they're recognized. feel like they're recognized. feel like they're recognized. » That's two of six, but like then that » That's two of six, but like then that » That's two of six, but like then that they matter. M. they matter. M. they matter. M. » And so if you do that from like that » And so if you do that from like that » And so if you do that from like that whole arc, they feel like this room is whole arc, they feel like this room is whole arc, they feel like this room is not the same if I'm not in it and like I not the same if I'm not in it and like I not the same if I'm not in it and like I matter. matter. matter. » And I think the attendance that's that's » And I think the attendance that's that's » And I think the attendance that's that's exactly what I've been thinking. I exactly what I've been thinking. I exactly what I've been thinking. I didn't have the words for it. I think didn't have the words for it. I think didn't have the words for it. I think the attendance will be high because it the attendance will be high because it the attendance will be high because it feels like something like they feel like feels like something like they feel like feels like something like they feel like they were already a part of it. They they were already a part of it. They they were already a part of it. They feel like they get access because of feel like they get access because of feel like they get access because of something they already did. And it was something they already did. And it was something they already did. And it was fun to get access in the first place. fun to get access in the first place. fun to get access in the first place. Especially those who have never been on Especially those who have never been on Especially those who have never been on a podcast that have come on. Oh, I've a podcast that have come on. Oh, I've a podcast that have come on. Oh, I've got a Yeah. private invite to this and got a Yeah. private invite to this and got a Yeah. private invite to this and explaining who's getting invited. explaining who's getting invited. explaining who's getting invited. » I think they're like, "Oh, I'm part of » I think they're like, "Oh, I'm part of » I think they're like, "Oh, I'm part of this." this." this." » Yeah. » Yeah. » Yeah. » Like, I got to be on this podcast. And » Like, I got to be on this podcast. And » Like, I got to be on this podcast. And then like that elevates you also. then like that elevates you also. then like that elevates you also. » How so? » How so? » How so? » Because like you're the space where they » Because like you're the space where they » Because like you're the space where they feel like they matter and they're feel like they matter and they're feel like they matter and they're [clears throat] elevated and belonging [clears throat] elevated and belonging [clears throat] elevated and belonging and they're like, I'm one of these like and they're like, I'm one of these like and they're like, I'm one of these like amazing people and Sam only brings on amazing people and Sam only brings on amazing people and Sam only brings on amazing people. amazing people. amazing people. » Yeah. » Yeah. » Yeah. » And I was chosen for that. And like » And I was chosen for that. And like » And I was chosen for that. And like » minus Teddy. » minus Teddy. » minus Teddy. » Yeah, Ted, you know who you are. Um but » Yeah, Ted, you know who you are. Um but » Yeah, Ted, you know who you are. Um but anyway, like that elevates you because anyway, like that elevates you because anyway, like that elevates you because you're creating that mattering. you're creating that mattering. you're creating that mattering. » Yeah. Yeah, that's Yeah, it's good. » Yeah. Yeah, that's Yeah, it's good. » Yeah. Yeah, that's Yeah, it's good. That's interesting. And builds that That's interesting. And builds that That's interesting. And builds that trust factor. trust factor. trust factor. » Yeah. » Yeah. » Yeah. » Uh even more, which is kind of the » Uh even more, which is kind of the » Uh even more, which is kind of the bigger deal. bigger deal. bigger deal. » Totally. » Totally. » Totally. » Love it. » Love it. » Love it. » Totally. » Totally. » Totally. » It's really good. That was a good » It's really good. That was a good » It's really good. That was a good workshop. workshop. workshop. » That was great. » That was great. » That was great. » I think that pulled [clears throat] out » I think that pulled [clears throat] out » I think that pulled [clears throat] out the best versions of your services. I the best versions of your services. I the best versions of your services. I mean, you broke down. I mean, mean, you broke down. I mean, mean, you broke down. I mean, essentially, we essentially, we essentially, we » the initial model, you tore it apart. If » the initial model, you tore it apart. If » the initial model, you tore it apart. If you think about the first thing I said you think about the first thing I said you think about the first thing I said » Yeah. » Yeah. » Yeah. » and the value to where it ended, it's » and the value to where it ended, it's » and the value to where it ended, it's completely different completely different completely different » than what I was thinking. That's true. » than what I was thinking. That's true. » than what I was thinking. That's true. » But it's resonating still with me where » But it's resonating still with me where » But it's resonating still with me where I'm like, "Yeah, that's I'm like, "Yeah, that's I'm like, "Yeah, that's » yeah, that is what I want. I want it to » yeah, that is what I want. I want it to » yeah, that is what I want. I want it to be different. I want this experience to be different. I want this experience to be different. I want this experience to be be be » memorable and more importantly » memorable and more importantly » memorable and more importantly opportunity and value for them." And so, opportunity and value for them." And so, opportunity and value for them." And so, I need to obsess on that, right? like I need to obsess on that, right? like I need to obsess on that, right? like the obsession should be on the obsession should be on the obsession should be on the opportunity and value and opportunity and value and opportunity and value and structure and creativity into the structure and creativity into the structure and creativity into the meeting will also create that because I meeting will also create that because I meeting will also create that because I was thinking a lot less about that. was thinking a lot less about that. was thinking a lot less about that. » Oh yeah. And that's what really matters. » Oh yeah. And that's what really matters. » Oh yeah. And that's what really matters. » Like the food can suck. I don't care. » Like the food can suck. I don't care. » Like the food can suck. I don't care. It's going to be, you know, a good It's going to be, you know, a good It's going to be, you know, a good speaker. speaker. speaker. » Yeah. Yeah. And that's why I love » Yeah. Yeah. And that's why I love » Yeah. Yeah. And that's why I love working with creative entrepreneurs working with creative entrepreneurs working with creative entrepreneurs because like you're you so quickly were because like you're you so quickly were because like you're you so quickly were able to expand your mind able to expand your mind able to expand your mind » to be like, "Oh, wait. No, this does » to be like, "Oh, wait. No, this does » to be like, "Oh, wait. No, this does align more with what I really want." align more with what I really want." align more with what I really want." » Wrong so much. It's get it's gotten » Wrong so much. It's get it's gotten » Wrong so much. It's get it's gotten really easy. really easy. really easy. Norris, Amen. Norris, Amen. Norris, Amen. It gets easier the more wrong you are. It gets easier the more wrong you are. It gets easier the more wrong you are. No, that's Yeah. No, that makes sense. I No, that's Yeah. No, that makes sense. I No, that's Yeah. No, that makes sense. I mean, yeah, you're talking to someone. mean, yeah, you're talking to someone. mean, yeah, you're talking to someone. It's like, ah, that seems weird. It's like, ah, that seems weird. It's like, ah, that seems weird. » Yeah. Like, are people going to like » Yeah. Like, are people going to like » Yeah. Like, are people going to like » Yeah, I'm not willing to take the risk. » Yeah, I'm not willing to take the risk. » Yeah, I'm not willing to take the risk. Um, Um, Um, » yeah, that's great. I love it. Well, » yeah, that's great. I love it. Well, » yeah, that's great. I love it. Well, thank you so much for your time. Uh, thank you so much for your time. Uh, thank you so much for your time. Uh, where can they follow you? where can they follow you? where can they follow you? » Yeah, LinkedIn is where I'm most active. » Yeah, LinkedIn is where I'm most active. » Yeah, LinkedIn is where I'm most active. I'll list them again. Um, you can check I'll list them again. Um, you can check I'll list them again. Um, you can check out my website behind closed doors. Um, out my website behind closed doors. Um, out my website behind closed doors. Um, I would say that's my most LinkedIn is I would say that's my most LinkedIn is I would say that's my most LinkedIn is really where you're gonna find me in the really where you're gonna find me in the really where you're gonna find me in the most content. most content. most content. » Yeah. Um, is there any newsletter you're » Yeah. Um, is there any newsletter you're » Yeah. Um, is there any newsletter you're going to put up or podcasts coming in going to put up or podcasts coming in going to put up or podcasts coming in the future? the future? the future? » So, right now I'm just making the rounds » So, right now I'm just making the rounds » So, right now I'm just making the rounds on guesting on podcast. So, you'll see on guesting on podcast. So, you'll see on guesting on podcast. So, you'll see me posting a lot of other people's me posting a lot of other people's me posting a lot of other people's podcasts. podcasts. podcasts. » Um, I'm think I wrote I write Substack. » Um, I'm think I wrote I write Substack. » Um, I'm think I wrote I write Substack. That's where you should find me. That's where you should find me. That's where you should find me. » Yeah, » Yeah, » Yeah, » I'm I need to get used to talking about » I'm I need to get used to talking about » I'm I need to get used to talking about that. Yeah. that. Yeah. that. Yeah. » Uh, Substack is behind closed doors. I » Uh, Substack is behind closed doors. I » Uh, Substack is behind closed doors. I put out a new article every week talking put out a new article every week talking put out a new article every week talking about these kind of things. about these kind of things. about these kind of things. » Yeah, that's awesome. Thanks so much for » Yeah, that's awesome. Thanks so much for » Yeah, that's awesome. Thanks so much for coming on. Here's the awkward handshake coming on. Here's the awkward handshake coming on. Here's the awkward handshake around the mics. Appreciate around the mics. Appreciate around the mics. Appreciate you. Yeah. ---